About the Conclave
India is a booming market with tremendous promise and potential. It is poised to be the 3rd largest economy by 2025 with an opportunity in almost every industry. The consumer today is very well connected with each other as well as with the companies they patronize. Since there has been a fundamental change in the nature of today’s consumers, which is primarily characterized by their networked nature and high decibel vocalization, marketers have no option but to change their marketing strategies. Traditional approaches are falling by the wayside. New age engagement techniques and tools have become the norm. It is a question of re-engaging with the connected consumer. Significance of e-commerce has become obvious with internet based companies ruling consumer wallets. Marketing is moving into the ‘m’ (mobile) zone where consumer behaviour theories and concepts would have to be rewritten on the basis of app usage. Experiential marketing is moving into the next level of hyper engagement. Customer one on one customization is redefining at the micro level.
The FIIB Marketing Conclave 2015 will bring together the best minds from the e-commerce, FMCG, hospitality, telecom, and a host of other companies whose mantra for success has been the ability to reinvent their marketing strategies to suit the connected consumer of today.
Key takeaways:
1.
2.
3.
For students: The conclave is an unprecedented opportunity to learn about the latest trends that marketers are employing in 2015 from the practitioners themselves and to network with industry professionals. For corporates: A great opportunity to network with other industry stars, and give back to the student community valuable insights into the challenges and excitement of dealing with the 21st century connected. For faculty: A platform to learn from the best in the industry and to reinforce one’s connection with the corporate world.
Panel 1: New Horizons of Marketing Marketing has evolved dramatically over the past couple of decades. The rate of change has only accelerated as we move into the mid-2010s. Companies are looking at fresh marketing landscapes: Word of mouse wins over word of mouth; e-wallet wins over plastic cash which beats paper cash; Tier 2 and 3 cities demanding more than Tier 1 cities; single day delivery and no-questions-asked returns; less print ads, more net chatter; less editorials, more chat rooms; two weeks’ lifespans of movies versus 25 years of non-stop Sholay. Marketing has been redefined at the operational level, though at the theoretical level it might have remained rooted to the same fundamentals. This panel will discuss the marriage between new horizons and new initiatives companies are taking to connect with the new emerging marketing horizons. Panel 2: Connected Consumers and Marketing Is the relation between a consumer and a company today being defined beyond the commonly known fact that the power centre has moved in favour of the consumer? What is the nature of this relationship? What are the nerve centres of this association? What are marketers doing to keep networked consumers hooked to their brands in this fluid environment? As marketers increasingly use analytics for decision making, are consumers also becoming more analytics focused? Do they compare prices on dedicated portals that help in the decision making process? Has the decision making process itself undergone a change in this technologically charged era? All this and more such relevant questions will be discussed in this second discussion panel session.
Agenda:
Time
Session
9:00AM – 9:30AM
Registration
9:30AM – 10:00AM
High Tea and Networking
10:00AM – 11:15AM
Inaugural Session
11:15AM -1:00PM
Inauguration ceremony Welcome Address by Executive Director, FIIB Keynote Speaker: Mr. Abhishek Lal, Senior Director, Adidas Group Students’ Presentation Panel Discussion I: New Horizons in Marketing Speakers:
Mr. Pankaj Dubey, MD, Polaris Autos
Mr. Gagan Arora, CEO, Printvenue.com
Mr. Anurag Sharma, AVP, Fashion and You
Ms. Payel Roy Chaudhary, GM-Corp Comm, Regional Corporate SalesNorth
Moderator: Prof. Jones Mathew, Professor, FIIB
1:00PM-2:00PM
Lunch
2:00PM-3:00PM
Special Address: Mr. Annurag Batra, Editor-in-Chief, Business World
3:00PM-4:00PM
Panel Discussion II : Connected Consumer s and Marketing Speakers:
Mr. Vivek Nanda, Head-Direct Sales, Sharp Business Systems P Ltd.
Mr. Yogeshwar Sharma, Executive Director, Select City Walk
Mr. Ashish Sahani, Account Director, Ogilvy One Worldwide
Mr. Nisheeth Srivastava, Marketing Manager, OLX India
Moderator: Dr. Nimit Gupta, Associate Professor, FIIB
4:00PM – 4:15PM
Valedictory
4:15PM onwards
High Tea and Networking
Speakers:
Mr Abhsihek Lal Ecommerce Director Adidas Group India Keynote Speaker - Theme: Reinventing Marketing for Connected Consumers. With over 15+ years of cross-functional work experience, Abhishek Lal has joined Adidas group India as the Ecommerce Director. In Adidas he is currently managing the development and implementation of 360 degree Omni Channel strategy in India. He is responsible for all aspects of enabling Omni Channel commerce success by integrating online (Web/Mobile) to offline (Bricks and Mortar). During his vast career, he has gained expertise in different areas like manufacturing, product development, retail operations, merchandising & Internet marketing. He has worked with major brands like Unilever, Adidas, Puma & Intersport across different geographies like India, Switzerland, Germany, Middle East & Africa. An alumnus of Delhi University (Computer Science), Footwear Design & Development Institute (Footwear Technology) and Faculty of Management Studies (MBA), his in-depth understanding of industry and knowledge about the sector & products is an advantage that he adds to the ventures he works for. Working in Technology, Retail and Sales & Marketing functions, experience in various advance technology platforms, evaluating ability for different technology/E-Commerce platforms, has resulted in successful achievement of the organizations’ business goals wherever he has worked. In his previous endeavour, he was the CEO and Co-founder of the online shoe store Bestylish.com. Entrepreneur, Visionary and Evangelist are just a few caps among many that Abhishek Lal has donned in his enchanting career.
Mr. Annurag Batra Editor-in-Chief BW Business World Special Address on Connected Consumers based on Marketing Whitebook 2015 - Connected Consumers. Mr. Annurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute (MDI), Gurgaon, one of India's leading Business School. He is a first generation entrepreneur and after acquiring the iconic business media
and magazine brand BW Businessworld Chairman of BW | Businessworld, a 35 year strong media brand as well as most respected business publication in the country. Since taking over BW Businessworld 13 months back Mr. Batra has expanded BW Businessworld into digital, events and BW communities and has taken into its fold www.digitalmarket.asia, Asia a leading website on digital marketing , www.everythingexperiential.com India s leading experiential marketing website and launch BW hotelier in partnership with hotelier international. BW smart cities an editorial platform in a 360 degree format is to be launched in mid-February Mr. Batra is building the BW Businessworld business aggressively. Mr. Batra also founded the exchange4media group and he serves as the Chairman and Editorin-Chief of exchange4media group which includes exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing Weekly, Franchisee Plus – Business Opportunity Magazine, Realty Plus – India’s leading monthly real estate magazine and samachar4media.com/ – leading media industry website in Hindi.
Panel Discussion I: New Horizons in Marketing
Mr. Pankaj Dubey Managing Director Polaris India Pvt. Ltd. Mr. Pankaj Dubey has his experiences of education from Indian Institute of ManagementCalcutta on the course Program for Leading and Managing, Indian School of Business and University of Minnesota. He has his work experience at Yamaha, Hero Motors, LML and Escorts Mahle and is currently working at Polaris India Pvt. Ltd. at the designation of Managing Director. Specialties: Startup Operation Marketing Strategist & Brand Building Channel Management, New Business development, Team Leadership.
Mr. Gagan Arora CEO Printvenue.com He is the co-founder at Print-venue and leads Online & Offline Marketing for Printvenue.com Printvenue India's number 1 consumer and commercial online printing services. Mr. Arora leads planning and managing online, digital & social media marketing strategies across calendars, occasions & geographies (Print venue India, Singapore & Brazil) integrates marketing to CRM to offline sales services. Mr.Aroa is an experienced market research and marketing analytics professional with 6+ years of direct experience in US Telecommunications and Healthcare industry through face to face business problem solving and solution implementation.
Mr. Anurag Sharma AVP Fashion and You Mr. Anurag Sharma was previously associated as the Vice President of Genesis Colors Pvt Ltd. Adidas Group AG, Reebok India Company, Arvind Fashions Ltd. He has taken his education from National Institute of Fashion Technology. He also has his experience as the Business Head - Satya Paul. He is a management professional with 14+ years of experience in retail and product strategy with expertise in retail sales management, planning and forecasting, enhancing brand image, product portfolio ideation with an aim to maximise topline growth and enhance bottom-line savings. He has Conceptualized and executed retail expansion strategy for deeper penetration and opened 38 retail stores from FY08 - FY10 as opposed to 3 stores in period FY00 - FY08 along with it he has also Established India as a global footwear sourcing hub post global phase-out of apparel division.
Ms. Payel Roy Chaudhary GM-Corp Comm Regional Corporate Sales-North Ms. Chaudhary is a professional with approximately 12 years of experience in sales & marketing, and channel management. Currently she is working with GENERAL MOTORS (Chevrolet Sales India Pvt. Ltd.) as Corporate Manager- North. She is a proactive leader and effective communicator with exceptional relationship management skills and ability to relate to people at all level of business and management. Her Business Skills involve proficiency level at Sales and Marketing, Channel Management and Team Management. She is working as a Regional Corporate Manager taking care of Corporate, Leasing and Government business across North. Along with that she is monitoring corporate business across North through focus on corporate penetration ratio and bulk deals.She is also Managing web-lead initiative (Project - Lead IT) across North through dealerships.
Prof. Jones Mathew FIIB Prof Jones Mathew has 18 years of corporate experience in multinational (Reebok and HCL) and Indian companies (Sunrise and Hero Group) culminating at the VP (Sales & Marketing) level of a $4bn Hero group company. Product and Brand Management, Vendor Development, Retail Operations and Marketing are his core areas in the corporate domain. He also has four years of academic experience with IILM, GD Goenka-Lancaster University and Jaipuria Institute of Management, NOIDA. Prof Jones is also a marketing consultant in the e-learning
domain and a corporate trainer/MDP facilitator for companies and institutions such as Nokia Siemens Networks, PHD Chamber of Commerce, TERI, Somany Ceramics, New Horizons Education Systems and SR Technologies.
Panel Discussion II: Connected Consumers and Marketing
Mr. Vivek Nanda Head-Direct Sales Sharp Business Systems P Ltd. Vivek Nanda, a dynamic professional with 26 years of rich experience in Strategic Planning & Management, Profit Centre Operations, Sales & Marketing, Business Development, Team Management with cross-functional experience spanning Leadership roles involving General Management, Channel Development, Customer Service, Modern Trade (Organized retail) and General Trade. Area of Expertise: Sales & Marketing. Key Account Management, Channel Management, Training & Mentoring
Mr. Ashish Sahani Account Director- Digital OgilvyOne Worldwide Mr. Ashish Sahani is a alumnus of Fortune Institute Of International Business and a proactive corporate, currently working with OgilvyOne Worldwide as the Account Director Digital, having a corporate experience of approximately 6 years with different companies like McCann, Solutions Integrated Marketing Services and Adidas Marketing India Pvt Ltd. He's been honoured with the 'Best Client Serving Award (2011).
Mr. Nisheeth Srivastava Marketing Manager OLX India Mr. Nisheeth Srivastava is a Marketing manager at OLX India. He is taking care of the for Above the Line and Marketing and Content Marketing for the brand. He is has an experience at Marketing Manager OLX , Lowe Lintas and Partners,Gurgaon, India. His Current work includes crafting mass media communication for various brands. He also plays an active role in new business pitch work for both public and private sector. He has an experience as a Cluster Head – Programming at Radio Mirchi, Lucknow he worked on crafting brand/ product and communication strategies to stay differentiated in the ON AIR space.
Mr. Yogeshwar Sharma Executive Director Select City Walk Yogeshwar Sharma is executive director, Select Infrastructure, promoters of Delhi’s Select City Walk Mall. Yogeshwar, been associated with the Select City Walk mall since inception. Over the past manyyears with Select City Walk, he handled various portfolios such as legal, leasing, operations, marketing, and business development. Prior to the Select Group, Sharma worked with Fischer India, a 100% subsidiary of Artur Fischer GmbH, Germany for 7 years. He was last associated with the company as Controller –India operations with additional responsibility of Alternate Director. Sharma is a science graduate from Delhi University. He also holds a Masters in International Trade, a Masters in Financial Management and an LLB.
Dr. Nimit Gupta
Associate Professor FIIB Dr. Nimit Gupta, a certified marketing trainer trained by Dr. Philip Kotler has 12 years of experience in teaching and research at different colleges and consulting in the areas of Marketing. He had presented research papers in 18 National and 5 International Seminars including IIM (A), FMS, IIT (M), and IMT and had received Best Paper Presenter Award twice in national seminars. He has published 25 research papers in national and international journals of repute like International Journal of Teaching and Case studies, Abhigyan, Journal of Marketing and Communication, International Journal of Customer Relations to name a few. He is a prolific case writer and his cases are cleared by Case center and are available in their online case repository. His book “Permission Marketing- An Indian Approach” published in Germany and is one of the most sought after book in this area. He has also received several scholastic performance awards like Best Faculty Award, Apar Vishisht Sewa Award , Prime Minister Award, Outstanding contribution in education award to name a few . He is instrumental in organizing MDPs in Marketing Management in association with Ministry of Micro, Small and Medium Enterprises, Govt. of India. He had conducted MDPs for organizations like TCI, Coromandel, NFL, etc. as a corporate trainer and is in the Jury Panel of Pearson Teaching Awards, conducted annually. He is also a reviewer and on editorial board of many national and international journals of repute like Journal of Modelling in Management, International Journal of Marketing Studies, International Journal of Online Marketing to name a few. He loves to travel, blog and drive.
Registration fees are as given below: Alumni/Student/Research Scholar: Rs 500/Faculty Participant: Rs. 1000/Corporate Participant: Rs. 2000/If more than 4 people sign up, we would be happy to offer free participation for a 5 th member. Cheques to be made in the name of “Fortune Institute of International Business”. On the flip side, kindly write your name, organization’s/institution’s name and number of participants. Mail it to FIIB, Plot No 5, Rao Tula Ram Marg, New Delhi 110057 or scan and email to jones.mathew@fiib.edu.in to confirm your registration
Student Organizing Committee Arpit Agarwal, Student Head, Marketing Club, arpit.agrawal@fiib.edu.in Akash Jaiswal, Student Head, Marketing Club, aakash.jaiswal@fiib.edu.in Mansi Bansal, Co-Head, Marketing Club, mansi.bansal@fiib.edu.in Nikhil Kumar, Co-Head, Marketing Club, nikhil.kumar@fiib.edu.in Rajashree Banerjee, Co-Head, Marketing Club, rajashree.banerjee@fiib.edu.in
For more information please visit https://sites.google.com/a/fiib.edu.in/marketingconclave/
Faculty Mentors Prof. Jones Mathew, Marketing Area Chairperson jones.mathew@fiib.edu.in | 011-47285042 Dr. Nimit Gupta, Conference Organizer and Marketing Club Mentor nimit.gupta@fiib.edu.in | 011-47285029
Fortune Institute of International Business Plot No. 5, Rao Tula Ram Marg, Opp. Army R&R Hospital, Vasant Vihar, New Delhi 110057, India | Tel: 011-47285000