About the Conclave
India is a booming market with tremendous promise and potential. It is poised to be the 3rd largest economy by 2025 with an opportunity in almost every industry. The consumer today is very well connected with each other as well as with the companies they patronize. Since there has been a fundamental change in the nature of today’s consumers, which is primarily characterized by their networked nature and high decibel vocalization, marketers have no option but to change their marketing strategies. Traditional approaches are falling by the wayside. New age engagement techniques and tools have become the norm. It is a question of re-engaging with the connected consumer. Significance of e-commerce has become obvious with internet based companies ruling consumer wallets. Marketing is moving into the ‘m’ (mobile) zone where consumer behaviour theories and concepts would have to be rewritten on the basis of app usage. Experiential marketing is moving into the next level of hyper engagement. Customer one on one customization is redefining at the micro level.