3.3.3 Organizational Reputation Building Key achievements and strategy analysis
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Project Description: Building our desired reputation— “The global youth platform impacting the world through leadership development experiences”— v# through partnerships and alliances with other organizations, presence at events, showcasing opportunities and impact. The reputation is aimed at youth, but also at other target groups outside our core demographic. More information here. Impact on team purpose: Build more promoters and customers of AIESEC’s ELD programmes which drives MoS achievement for 12/13 and long term sustainable growth towards AIESEC 2015. Purpose: AI seeks to balance focus on specific aspects of the brand attributes to build our desired reputation. Brand Attributes are seen on the diagram to the right. All the below activities are with this in mind. Detailed explanation of the AMPLIFIERS Strategic Initiatives can be found at: http://bit.ly/amplifierwiki#
Partnerships and Alliances Progress: (1) World Economic Forum: Last quarter, Florent Meiyi, President of AIESEC International was invited to join the Global Agenda Council on New Model of Leadership that helps to define the agenda for World Economic Forum’s Annual Meeting (DAVOS). Since then, he has attended a Global Summit in Dubai to meet with fellow members of the Council to develop organisational leadership models 2013. (2) World Blu- AIESEC’s membership as a World Blu orgnisaation has been renewed (3) Grameen Creative Lab- By sending an AIESEC representative and supporting this year’s Global Social Business Summit in November, we have kick-started the cooperation with GCL.
Events and Awards Progress: Events: Each event AIESEC attends aims to both promote AIESEC within the physical audiences of these events as well as showcase the outcome and AIESEC’s participation through social media. (1) Pioneers Festival, October, 2012 (2) Summit for the Global Agenda, WEF, November,2012 (3) Global Social Business Summit (4) Red Cross Global Youth Conference, December 2012 (5) European Employment Forum, November 2012 Awards: ‘Enabling Youth Mobility’ is an award for AIESEC’s Global Internship Programme presented by the European Alliance on Skills for Employability and sponsored by Adecco. See the award video here. and the article here.
Showcasing Progress: With every PR activity we run (AIESEC events, representation at external events, strategic alliances, awards applications etc.), there is a need to build the exposure by showcasing these on our online channels and through our media and distribution partners. For more information on how AIESEC globally builds Organisation Reputation, please visit the wiki here.
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Request entities to engage with external environment by prospecting the right PR tactics globally The initiatives below also strive to support the network in reputation building the reputations they possess nationally.
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Press and Publications- On our global website the Press Release page, AIESEC stories and Publications are being re-established as channels to showcase our AIESEC activities as well as participation in external events. With every post, the articles will be shared on social media and our external networks to build our exposure. Events (UN events, Global Social Business Summit, Pioneer Festival) Managing alliances (UN, WEF, ISIC, etc.)
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Central Resource Platform to share stories and promotional materials globally Youth to Business publication Partnering with Youth Alliances (see GIP Youth alliances section) Prospecting new alliances Application for awards and recognitions