6.1.
!
Innovation towards AIESEC 2015 Key achievements and strategy analysis
The purpose of Innovation team: experimenting with new ways of delivering the AIESEC experience in order to make sure we deliver 1 000 000 experiences by 2015.
Establishing Innovation in AIESEC From the beginning of the term we have been working on establishing the way how innovation in AIESEC should work. We have established the framework in the first quarter of our term and we have continued using this framework in the second quarter of our term. For more information about the Innovation in AIESEC itself please follow the link: http://www.myaiesec.net/content/viewfile.do?contentid=10232827)
Running Innovation projects Technical youth alliance partnerships for GIP EP supply Purpose: To contribute to the growth of our core Global Internship Programme through focused partnerships with technical youth organisations: Pilot 15 LC partnerships for 300 EP realisations. Progress: We are exploring partnerships with predominantly European-based youth organisations - BEST, EESTEC, ESTIEM and IEEE. Promotion of our International Tech Talent Programme will take place in April amongst EESTEC and IEEE’s membership. ESTIEM is still under discussion. 15 LCs from across a variety of countries are approaching the local organisations to see if we can develop a local model for co-operation.
CultureShock (www.culture-shock.me) - Online Storytelling Purpose: To build a new online product relating to the engagement with AIESEC phase of the AIESEC experience. Enable AIESEC to attract a student audience of young people that are interested in exploring new cultures. Progress: After a successful prototype we are launching a beta version of the platform with new features at the beginning of May. We aim to collect 3000 stories and attract 75,000 visitors to the site in the next 3 months. If you haven’t seen the site yet – check it out at www.culture-shock.me. Metric
Result
Metric
Result
Unique visitors
25,000
Story Views
28,900
No of stories/users
385/842
No. of Non AIESEC stories
25%
We are very interested to get feedback from the AIESEC network and for AIESECers to test the platform!
AIESEC.ORG Purpose: To develop a new set of features to compliment the current re-design of www.AIESEC.org. Therefore allowing people to have a micro experience of AIESEC through our website. The will enable us to capitalise on the 1.5 million visitor reach of the website. Progress: We are currently developing a set of features that aim to showcase and provide a micro experience of some of the core value propositions of an AIESEC XP. The features are being developed in April. As an exmaple of this we are developing a ‘clarity of the why’ video with an external videographer to site on the site and to enable a clear understanding of what AIESEC is.
Raising Global Internship Programme through Alumni Purpose: To contribute to our growth in Global Internship Programme by creating a sub-product for our alumni and realizing 1 000 GIP by 1t July 2013. Progress: In period of July 2012 to December 2012 we have already achieved 500 TN raises through alumni globally, which is a result of the whole previous term. We have started the second wave of campaign promoting success stories of alumni raising TNs and we have selected a person supporting this initiative directly from alumni.
Building reputation through Alumni Purpose: To contribute to our reputation building by capitalizing on showcasing the stories and profiles of our Alumni. 100,000 members on AIESEC Alumni Global and 20 000 people traffic to aiesec.org from LinkedIn are the goals we are striving for. We have also decided to add a focus on the AIESEC Company Page on LinkedIn and develop LinkedIn into a potential channel for the future. Our goal is to have fully developed and updated profile with 30 000 people following the AIESEC Page. Progress: We have fully developed the AIESEC Company page including regular updates and product page which has led to a reach of 2000-3000 people through any post we make and to having more than 28 000 followers. AIESEC Alumni global group is continuously growing and we have doubled the amount of people joining the group every week from 100 in last year to 200-500 people each week in 2013.
Exchange Process Optimization Purpose: In order to deliver 1 Million experiences until 2015, we have to become ten times faster in exchange process optimization. This project aims to reach 100% realisation rate, 15 days GCDP matching, 30 days GIP matching and 30 days as average realisation time. This has been confirmed by the Process Optimisation Strategic Meeting in November. Progress: In this quarter we found a solution for the ‘read only’ accessibility of our information system. We developed the ‘raising project’ for making visible our exchange opportunities, meanwhile the ‘matching project’ aims to develop new features in myaiesec.net. Specifications are sent, iteration and timeline setting are happening now. We successfully finished our testing for optimising country cooperation and the human behaviour. Do you want to know how to matching in 1 day? Then check this presentation from IPM 2013:http://bit.ly/12kgRxj
Sub-product Evolution Purpose: We have to develop more sub-products until 2015, therefore starting with GIP we aim to bring breakthrough for the engineering product by reaching 500 realizations. Moreover, we decided to focus on GCDP by creating a Global GCDP Segmentation Strategy for bigger production and better quality of our experiences. rd Engineering Progress: We provided 3 level analysis of all engineering realisations in 2013 in order to develop better sales strategies. We launched a global partner initiative and we have regular meetings with entities to give support and enhance success stories. As a result we have TOP8 engineering entities. Our strategy is to foster the operation among these 8 entities, to plug in new OGX entities and to create new ICX engineering HUBs. Want to know more? http://bit.ly/10y93XJ GCDP Segmentation Progress: Along with the GCDP corner, we decided to give a bigger emphasis on this project. Research surveys have been launched, the preliminary analysis is happening now. At the end of April, by a strategic meeting we are going to define the global issues for GCDP.
Customer Experience Evolution Purpose: Customer experience is the main source of innovation. We aim to develop customer experience analysis activities in order to have one innovation project on customer experience evolution. Progress: We executed the same activities: built knowledge about customer experience, provided data analysis for AI and pilot entities, collected all kind of changes in the system and operation to have a better data asset for the future. From ICB perspective, simplified and visualized XPP; an XPP compliance checklist, showcased exact Exchange Cases, updated ICB wiki have been presented, launched and legislated at IPM 2013, Serbia.
Increasing AIESECs Competitive Advantage Purpose: Create competitive analysis for our programmes, organization in order to increase our impact model and the competitive advantage of our strategies. Progress: Building on the previous quarter’s research, we developed key hypothesis and research plans to increase AIESEC competitive advantage. We are at the phase of consolidating our research plan. Research and analysis will happen in April and May so that the new AI team will have clear inputs for innovation projects for the next term to increase the market relevance and competitive advantage of AIESEC.