FIM Environment Newsletter - Issue #5

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FIM Environment Newsletter

ISSUE #5, July 2012

“Way forward”

Foreword Environmental Ambassadors inspiration and awareness

spreading

An Ambassador is a high-profile person who represents a Nation or an organisation or, in this case, an entire philosophy of sport: sustainable motorcycling. Recently, as part of the celebration of World Environment Day (WED), the FIM launched the Environmental Ambassadors project. The idea for the project had been in the pipeline for a number of years and became a reality the day Marc, Laia, Takahisha and Randy agreed to take part. All of them gave us an enthusiastic “yes” with all the force of their charisma, their sporting spirit and their sense of social responsibility. The Environmental Ambassadors are men and women representing different motorcycling disciplines and different cultures and nationalities; sportsmen and – women with high standards who have lent their voices to spread the FIM’s environmental policy and, most importantly, will spread inspiration and awareness among their fans, the motorcycling community and the sporting community at large. The action plan for the Ambassadors will be implemented over time. It will include the use of social networks to pass on environmental messages, videos, support for international organisations like UNEP for celebration of World Environment Day, forums, interviews, etc.

The impact of each message conveyed by our Ambassadors is enormous. For World Environment Day, for example, the messages posted by Marc Márquez on his official Facebook page generated over 900 “likes” and lots of positive comments. This is the type of impact we want to create in order to inspire people and make them aware of environmental issues. The Ambassadors will be at the service of humanity and future generations and will have to be leaders and play a major role in the contribution made by our sport to a greener and more sustainable world. This will be a different type of race, but at the finish, it is Planet Earth that will be the winner.

By Katia Hernandez CIE Director

FÉDÉRATION INTERNATIONALE DE MOTOCYCLISME 11, ROUTE DE SUISSE - CH - 1295 MIES

alex.goldenberg@fim.ch FIM-LIVE.COM


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