6 | Page
With more people using smartphones increasing access to the Internet, restaurants can fully utilize their maximum potential to reap higher profits.
6. Delivery-dedicated Websites Websites like Swiggy earn commissions on every order, and the benefit to customers is that they can access food websites offerings at just one stop avail discounts and exclusive offers to get maximum value out of their online or mobile app orders.
MARKET FORM: OLIGOPOLY
It is that form of market structure in which a few firms are selling a product so that there is intense competition between them. This market is dominated mainly by two companies, “Swiggy “ and “Zomato ."Other companies include "Fasoos," "Box8," and many more.
Reasons
1. Intense Competition: Firms compete with each other through various sales promotion measures like discounts and advertisement campaigns. Selling cost holds a lot of importance. Television commercials war between ‘Swiggy’ and ‘Zomato’ bears testimony to this fact.
