Future of Social Media Marketing for Business
Worldwide social media users have crossed the 2 billion mark already opening new avenues for businesses to use it as a robust platform for marketing. Social media is witnessing persistent growth, and marketers have been using it to reach out to masses with their products to tap into prospective buyers, improve customer service, increase brand value etc. Social media marketing has many advantages over traditional marketing, like reduced costs, targeted advertising, opportunity to capitalize on feedback marketers get via online social media marketing campaigns and many more. With all these virtues of social media marketing, future of social media as a marketing platform appears bright.
Different social media marketing platforms and how they will impact businesses Facebook, Twitter, LinkedIn, Instagram and YouTube are among various social media marketing platforms that have been doing wonders for businesses by increasing profitability. Big data is set to become even bigger to provide marketers a deep insight into customers’ behavior through purchase history, comments on various products, content sharing, etc. Implications of big data are simple target customers with products they are interested in and likely to buy. And what could be better than a social media platform to encourage people to make a purchase, since more than 3 billion people use the internet now and over two-third of them use social media.