Fine Food Australia 2013 Brochure

2013

ThE BUSINESS OF FOOd.

CONNECTING BUYERS & SELLERS FOR 29 YEaRS.

FINE FOOD AUSTRALIA 9-12 September 2013 SyDNEy CONvENTION & ExhIbITION CENTRE

www.finefoodaustralia.com.au

who visits fine food australia?

Approximately 24,000* buyers attend Fine Food Australia each year.

Here are some highlights from the 2012 event captured by our visitor research: Job Function

Sectors

Other

Nature of Business Other

Retail

Association/Government/Media Consultancy

Owner/Director/ General Manager

Educational Facility/Canteen Healthcare/Aged Care Hotel/Motel/Accommodation

Food Technologist Foodservice/ Hospitality

Consultant Student/Trainee Barperson/Waiter Sales/Marketing

Food Service Distributor Food Broker Wholesaler Specialist Distributor

Import/Export

Club/Bar/Venue Caterer

Butcher Executive Chef/Head Chef Baker/Patisserie Barista Cook/Chef

Importer/Exporter

Manufacturer Supermarket Food Safety & Handling Convenience Store CafĂŠ Butcher/Deli/Gourmet Store Independent Food Store Pizzeria (Specialist Food Store) Restaurant Bakery/Patisserie Independent Takeaway Fast Food/Quick Service

96% of visitors attend Fine Food Australia to generate new ideas for their business.

$75K generated on average per exhibitor in leads as a result of exhibiting at Fine Food Australia.

84% of visitors recommend or purchase products and services at Fine Food Australia.

*24,217 trade visitors (CAB audit) in 2012

Visitor Statistics

take your share of more than $75 million worth of sales leads.

Email

The Right Buyers With 29 years experience in the Australian marketplace, we know what it takes to attract the kind of dedicated trade audience you want to meet. We invest in a highly targeted, comprehensive promotional campaign that includes: Tickets Over 200,000 tickets are distributed via direct mail and via third parties such as key industry associations and media partners.

VIP Programme An exclusive VIP Buyers programme targets the top buyers in the country. They are contacted personally and sent VIP badges for easy entry to the show.

Email An extensive email campaign includes an initial registration drive to over 200,000 recipients, regular email updates, registration reminders, during-show updates and reminders of special events.

Partner Magazines Through partnership with some of the industry’s top trade publications, we are able to secure comprehensive show previews, “new products” editorial and premium advertising leading up to the event.

Press Advertising Highly targeted advertisements are placed in mainstream newspapers leading up to and during the event, to reach out to a wide audience.

Online Marketing A variety of segment-specific online advertisements are placed on a selection of widely browsed industry websites.

Newsletter A Food Industry newsletter is sent bi-monthly to over 42,000 subscribers to keep them abreast of the latest industry and show news.

Magazine Advertising

International Buyers Fine Food Australia is the expo to place your business in front of the right international buyer. Australia has a worldwide reputation for producing high-quality premium food. With Australian exports increasing every year, so too have our international visitors – more than 1,390 from 50 countries.

Direct Mail

Ticket

who IS YOUR MARKET? Stay ahead of your competitors by placing your products in front of thousands of key buyers from the food and drink industry.

Bakery Snapshot Visitor Interest

Are you looking to target Foodservice and Hospitality?

Are you looking to target the Retail Market?

More than 11,000 visitors to Fine Food Australia come from the foodservice and hospitality sector. This is the largest segment of our visitor base.

Visitors from this segment range from restaurants, cafés, fast food, pubs, clubs, bars, hotels, motels, caterers, venues, health care/aged care, importers/exporters and wholesalers/distributors.

Put your company in front of more than 2,400 key decision makers from the retail sector who are looking to buy. With representatives from the bakery, supermarket, convenience, deli/gourmet and liquor segments, this is the perfect opportunity to improve your brand’s profile in an ever-changing marketplace.

A quick cross section of the key foodservice and hospitality visitors to Fine Food Australia 2012 reveals the quality of lead you can expect at the 2013 show:

Your products and equipment will be seen by some of the industry’s biggest names as discovered at the 2012 event: • Coles Myer Group

• Woolworths

• Qantas

• Starwood Hotels & Resorts

• IGA

• Bakers Delight

• Novotel

• Epworth HealthCare

• 7-Eleven

• Costco Wholesale Australia

• Sodexo

• ANZ Bank

• Brumbies

• Gloria Jeans

• McDonalds

• Epicure Catering

• Bread Top

• Thomas Dux

• Sofitel

• Accor

• Muffin Break

• Browns Bakery

• Delaware North

• Hungry Jacks

• Hard Rock Café

• Laurent Bakery

• Peter Rowland Catering

• Hilton

• Foodworks

• Koko Black

• The Sebel

• Royal Australian Navy

• Ferguson Plarre Bakehouses

• Krispy Kreme

• Etihad Stadium

• Rydges Melbourne

• Metcash

• Leo's Fine Food & Wine

PLUS more than 1,800 restaurants were represented.

" I came to the show to find new ideas and suppliers; I came away with several of each…”

Glenn Lawrence – Rydges Melbourne

Bakery Products

Bakery Equipment

Foodservice/Hospitality Business Snapshot Pizzeria Independent Takeaway Healthcare/Aged Care Fast Food/ Quick Service

Restaurant

Education Facility/ Canteen Club/Bar/Venue Hotel/Motel Accommodation

Café Caterer

Retail Business Snapshot Convenience Store Butcher/Deli/ Gourmet Store

"It’s great to see options, gain new ideas and stimulate the senses at the Fine Food Exhibition. There is nobody that could attend and not leave with at least one or two new ideas for their business."

Gerard Sainsbury – Sainsbury’s Artisan Bakers

Bakery/ Patisserie Supermarket

Independent Food Store

Foodservice/Hospitality

Are you looking to target the bakery segment?

Bakery at Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting-edge solutions for their retail or foodservice business. It is the perfect platform for companies to showcase the latest technologies, equipment and new product introductions to more than 5,122 visitors actively seeking bakery products and over 3,234 visitors looking for bakery equipment.

International Buyers • Austria • Belgium • Brazil • Brunei Darussalam • Cambodia • Chile • China • Cook Islands • Cyprus • Denmark • Fiji • France • Germany

• Greece • Hong Kong • Iceland • India • Indonesia • Iran • Israel • Italy • Japan • Macau • Malaysia • Mauritius • Mongolia

• Nepal • Netherlands • New Zealand • Pakistan • Papua New Guinea • Poland • Philippines • Saudi Arabia • Singapore • South Africa • South Korea • Spain • Switzerland

• Taiwan • Thailand • Tonga • Tunisia • Turkey • United Arab Emirates • United Kingdom • United States • Vanuatu • Vietnam

show attractions • Approximately 1,000 Exhibitors

• New Product Showcase

• Approximately 24,000 Visitors

• Live Bakery

• Australian Culinary Challenge

• Aged care/health care product tours and conference

• Bakeskills • Official Great Aussie Pie Competition • Barista Cup • Les Toques Blanches Master Classes

• 'Ask the Experts' – One-on-one advice by Foodservice Consultants Society International

Bakery Import/Export

Fine Food Australia has become a must-attend event for many international buyers. Each year the number of import and export sales generated at the show has grown. In 2012, Fine Food Australia attracted over 1,390 buyers from 50 countries. If previous years are any indication, more than $40 million in export orders are expected to be generated over the next 12 months as a direct result of participating in Fine Food Australia.

Retail

Are you looking to target the Import or Export Market?

book now!

Contact the Fine Food Team today to secure a prime position.

Space Only Bare floor space, ideal for larger exhibitors who wish to build their own stand.

A$500 per square metre plus GST.

GOURMET FOOD

A zone dedicated to high-end gourmet products

GENERAL FOOD

"Great event. Will definitely recommend it and definitely return again next year.”

Jenna Haycroft – Spotless Facility Services

Shell Scheme Space plus walls, carpet, spotlights and fascia with company name.

A$560 per square metre plus GST. Furniture Packages You can order your own furniture or take one of the easy walk-on packages for an extra A$62 per square metre plus GST. The above rates include: Exhibitor manual, trade deal in the show catalogue, website listing with 50 word profile and product index, visitor tickets for marketing, opportunities for pre-show PR, floor cleaning and cocktail function.

4 "Fine Food Australia has been a core part of our sales strategy over the past 8 years and continues to deliver concrete results year on year.”

Emilie Emond, Marketing Manager – Byron Bay Cookie Company

Marketing Opportunities To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Contact a member of the Fine Food Australia team to discuss your options on +61 3 9261 4500.

FLAVOURS OF THE WORLD

International food for retail and foodservice markets

MEAT & SEAFOOD WORLD

Fresh and processed products for the chef and supermarket

A full range of equipment ingredients and finished product

Confectionery and snacks for the retail and foodservice markets

DAIRY WORLD

Dairy products including milk, cheese, dips and drinks

5

6

CATERING EQUIPMENT

The latest in equipment for the foodservice industry

7

FOOD 4 THOUGHT ZONE

1

3

2

PACKAGING WORLD

Cutting-edge ideas and packaging solutions for the foodservice industry

RETAIL EQUIPMENT

Cash systems, POS systems scanners, software and more

NATURAL PRODUCTS

A hot new section for natural and organic products

GLUTEN FREE

DRINKS WORLD

A full range of hot and cold beverages

HOSPITALITY EQUIPMENT

Hospitality equipment, furniture, interiors, guest amenities POS systems and more

1

Australian Culinary Challenge

5

Bakeskills

2

Barista Cup

6

Official Great Aussie Pie Competition

3

Static Display

7

Live Bakery

4

Les Toques Blanches Master Classes

The latest in gluten-free products

FLOORPLAN and Rates

BAKERY WORLD

CONFECTIONERY WORLD

Meet the Fine Food Team

A Member of the Exhibition & Event Association of Australasia

Exhibition Manager: Minnie Constan Exhibition Coordinator: Kate Worrad Exhibition Sales Manager: Paul Phelan Exhibition Sales Executives: Peter Higgins, Jacqui Summerhill Marketing Campaign Manager: Sarah Weitnauer Telephone: +61 3 9261 4500

Recognised as a global event by the Union des Foires Internationales

Sister Events Fine Food Western Australia • Fine Food Queensland Fine Food New Zealand • Fine Food India • Foodpro Good Food & Wine Show • lunch!

Supported by

Bake Skills Australia Supporting Quality, Training and Professionalism in Baking

www.finefoodaustralia.com.au

9 –12 September 2013 Sydney Convention & Exhibition Centre Opening Hours Monday

10am – 8pm

Tuesday

10am – 5pm

Wednesday

10am – 5pm

Thursday

10am – 5pm

424 St Kilda Road, Melbourne VIC 3004 Australia Telephone: +61 3 9261 4500 Email: finefood@divexhibitions.com.au Fine Food Australia 2013 is brought to you by Diversified Exhibitions Australia, one of Australia’s top exhibition companies. © Copyright Diversified Exhibitions Australia. All rights reserved.