SHELF TALK Cake brand making treats that are healthy for people and planet Dorset-based no-bake cake company Green + Grainy has rebranded, refreshed its recipes, launched new breakfast bars, and switched to 100% compostable packaging as part of the owner’s drive to make the business as sustainable as possible. Owner Teddie Naish has altered the makeup of the entire eight-strong range, making more significant changes to two products, and is working towards making the brand’s entire range of healthy treats completely organic. The biggest changes have been to its Snickeroo bar – which has been made sweeter and more chocolatey with the addition of coconut
sugar and extra cacao – and the Black Forest Brownie, formerly the Chocolate Praline, which has been boosted with the inclusion of sour cherries and Brazil nuts. Naish took over the business in 2020 and has since set about putting her sustainable mark on the Great Taste-winning healthy cake brand. She told FFD that her background in sourcing speciality coffees has led to a new approach to procuring ingredients. “I aim to source directly from regenerative farms and to inspire consumers to take an interest in not only where their food is coming from, but how it is being grown,” she said. The entire range is free from palm oil and soy – crops with a reputation for problematic farming practices, said Naish – and the business owner is working with Kiss The Ground, a nonprofit that champions regenerative farming. Green + Grainy’s cakes are made with whole ingredients and are free from processed sugars, instead using dates and coconut nectar to sweeten the treats. “The refined sugars that are used in normal cakes will really spike your insulin levels, and this is why you’ll crash after eating them,” said Naish. “It’s naughty, but you could eat these for breakfast and it wouldn’t leave you feeling rubbish.” The brand’s no-bake cakes – also gluten- and dairy-free – have RRPs between £2.75 and £3.25 per portion and cost £24 for a tray of 15 pre-cut slices. Its new Breakfast Bars cost £16 for a tray of 12 pre-cut slices, RRP £2.75. The brand is also set to launch a four-strong range of granolas soon.
greenandgrainy.co.uk Wiltshire-based Tracklements has launched a special edition Indian-inspired pickle which is more versatile than a simple accompaniment for papadums. Lively Lemon Pickle is made with lemons, sultanas, ginger, garlic, mustard seeds and chillis, and, said the producer, is the perfect pairing for chicken, fish and vegetable dishes. Tracklements MD Guy Tullberg said the pickle “has the holy trinity of heat, sweet and sour”. The vegan and gluten-free Lively Lemon Pickle will be available in cases of 6 x 220g jars with an RRP of £3.35 per unit. tracklements.co.uk
WHAT’S NEW Tea India has launched a range of single-estate teas from some of India’s most renowned tea growers. The range comprises Nilgiri from the Craigmore tea garden, Darjeeling from the Badamtam tea garden, Assam from the Margherita tea gardens and Kashmiri Kahwa, a traditional Kashmiri tea. teaindia.co.uk Premium cookie dough brand Doughlicious has launched a new flavour to add to its gluten-free range. Dried cranberries, oats, pumpkin seeds, coconut and cinnamon combine in Vegan Cranberry Oatmeal. The dairy- and glutenfree line is, as the name suggests, vegan and the brand says it is like a flapjack crossed with a cookie. RRP, £3.99. doughlicious.co.uk Noble House Prepared has added two new lines to its range: traditional hand-crumbed scones and a gourmet jumbo sausage roll filled with award-winning Blythburgh sausage meat. Both are delivered frozen. The sausage roll serves 4-6 people and has an RRP of £14.95 (trade £10.50). The scones cost £5.75 (trade) for a pack of six. noblehouseprepared.com
Island Bakery branches out to keep it in the family Isle of Mull-based Island Bakery has launched two new savoury product ranges, after baking sweet organic biscuits for 20 years. The Hebridean producer’s founder, Joe Reade, is the son of the owner of Isle of Mull Cheese, so the brand decided to create a range of biscuits to complement the maker’s cheeses. In a now-familiar story, the family business used the drop in sales during the first national lockdown as an opportunity to embark on some new product development, and its owners, Reade and his wife Dawn, tasked the bakery’s development chef, Fiona Aitali, with creating a range of savoury biscuits to pair with the island cheesemaker’s produce. Aitali created traditional Scottish oatcakes and all-butter Isle of Mull cheese biscuits. The oatcakes come in three varieties: Original
Organic Oatcakes, Black Pepper Organic Oatcakes and Three Seed Organic Oatcakes – with pumpkin, sunflower and linseed. Each comes in 135g packs with RRPs from £2.15. The cheese biscuits also come in three varieties: Isle of Mull Traditional Farmhouse Cheese Biscuits, Onion & Thyme and Harissa with Chilli & Cumin. These are all available in 100g packs. RRP from £3.05. islandbakery.scot
Vol.22 Issue 5 | June 2021
51
