mission statement FINE HOMES AND LUXURY LIFESTYLES will provide an unprecedented luxury print magazine blended with a state of the art, strategic electronic marketing plan. The publication and internet marketing plan will take the upscale advertising client to a new level of service, equipping them with multiple media high-level exposure at one all-inclusive price.
BRINGING YOU THE FINER THINGS IN LIFE
FINEnaples
[ swfl rates sheet ]
MONTHLY PRICES
OFF PEAK PRICING
SEASON PRICING
Body text page
$235.00
$395.00
2 page spread
$440.00
$720.00
Front cover
$595.00
$1,395.00
Back cover
$450.00
$850.00
Premium page
$325.00
$475.00
Quarter page
$78.00
$115.00
Half page
$170.00
$260.00
Third page
$100.00
$170.00
May 20th - November 15th
November - April
[ includes interior page ]
payment guidelines: Our generous pricing requires payment when ad copy is received. Payments received after thirty days from invoice date will be charged at the rate of 1.5% per month (18% annually). A $25.00 flat fee will ALSO be added to all projects not paid within thirty business days after invoicing. All returned checks (NSF) will be charged an additional $40.00. Credit card payments through Fifth Third Bank of Naples are available for your convenience. * Pricing on annual and semi-annual contracts are provided percentage discounts and flexible payment terms *
finenaples.com | 614.586.6349 | florida@finenaples.com
Season issues
FINEnaples
[ 2011-2012 schedule ]
ISSUE
AD COPY DEADLINE
DISTRIBUTION DEADLINE
September/October
September 1, 2011
September 20, 2011
November
October 20, 2011
November 15, 2011
December
November 20, 2011
December 15, 2011
January
December 20, 2011
January 15, 2012
February
January 20, 2012
February 15, 2012
March
February 20, 2012
March 15, 2012
April
March 20, 2012
April 15, 2012
May/June
May 1, 2012
May 20, 2012
July/August
July 1, 2012
July 20, 2012
schedule guidelines: All ad materials submitted prior to or on the above-noted ad copy deadlines ensure participation in the corresponding issues. It is recommended not to send ad copy more than 5 days prior to the deadline in an effort to preserve the accuracy of listing information on distribution date. All designs finalized (camera-ready) by the client may be submitted 5 days following ad copy deadlines. * Dates are subject to change.
finenaples.com | 614.586.6349 | florida@finenaples.com
FINEnaples
[ 10 FINE reasons to advertise ]
of the Elite: Placement in the high-end marketplace and national association 1. Branding with the FINE Living concept. Our distribution is customized to target the best and strategically placed to 2. Distribution: absorb the affluent audience.
3. Powerful print quality and taylor-made design. pickup rate of free publications — Naturally, a publication with quality design and 4. Highest targeted distribution is likely to be picked up and hard to throw away. Package: A complement to the print package. Here, you are able to load as much 5. Web of your listing inventory as you wish with up to 5 photos per listing. Cross-pollinated with social networking sites and real estate-specific sites, such as Trulia and Zillow. This is your product and listening to the advice and requests of the advertisers 6. Evolution: is what separates FINE. We simply design and print this, but you make it yours by advising us in supplementing the ideas and distribution already in place. As your Regional Manager, Michael Cooper is available to you at any time. Mike 7. Service: recently moved to Naples from Columbus, Ohio so that this would be possible. His #1 objective is to please everyone, as lofty as that may seem! Peak Program: Designed through an added direct mail campaign to follow the 8. OFF “Snowbirds” and creatively operated to keep advertising costs well below the market, allowing you to remain focal and continue to receive advertising VALUE.
9. FANTASTIC listing tool to add to your presentations is a better term than pricing here with all of the above and a FREE, highest quality 10. VALUE print product with customized and targeted distribution… Placing the advertiser amongst an elite group and providing UNLIMITED access to a multi-visible web product — this all provided at a Sub $400.00 page rate in season and just over half of that in off-peak.
finenaples.com | 614.586.6349 | florida@finenaples.com
FINEnaples
[ testimonials ]
Lauren Taranto
Royal Shell Real Estate
Your magazine is one the most effective marketing pieces for me this season. I ran my first 6 full pages in January, then 7 full pages in February, and another 6 full pages in March. The response has been shocking with an increase of showings, offers and fantastic
NAp lEs,
results. It’s a high quality piece and buyers love it. I think it’s the best
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opportunity for agents to promote their luxury property and get the biggest bang out of their investment. I do recommend to sign a contract and be constant with your promotion, always remember” less is
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Pam Frey
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Platinum Properties
Pending
I am floored with the response to this latest issue of Fine Homes and Luxury Lifestyles. I have 3 showing appointments in 3 days, now- in spite of the fact I put the listing I advertised under contract just before
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Fine Homes was the vehicle to prominently display my listing visually. Priced right, a good visual presentation and, apparently, a magazine
that folks ARE picking up! I am thrilled with the response I am getting. My office has personally tested this magazine against another and hands down, Fine Homes, is flying off our rack compared to a competitors’! It is exciting to be a part of the launch of this magazine in Naples, too. It just looks nicer than the others AND the cost to advertise is SO attractive comparatively.
finenaples.com | 614.586.6349 | florida@finenaples.com
FINEnaples Old Naples Outdoor rack Tin City Outdoor rack City Boat Dock Naples International/ Neighborhood Café outdoor Premier Estate Properties Outdoor rack Broad/3rd Premier Sothebys Broad Premier Plus Realty Waterfront Properties Outdoor rack Naples Pier Starbucks 5TH Ave Coldwell Banker 5th outdoor Amerivest Realty 5th Ave Prudential Florida Realty 5th Royal Shell Real Estate John R Wood 5th Ave Keating and Associates Regina’s Ice Cream 5th Ave Abbott’s Custard outdoor 5th Ave Coffee Shop Porsche-Bentley of Naples CIAO Restaurant Riverchase Dermatology White sands Realty
Central naples Food and Thought Naples Airport Naples Plaza outdoor rack Venetian Village John R Wood Tamiami
[ distribution list ] Central Naples Downing Frye Tamiami Prudential Tamiami Fresh Market outdoor rack USS Nemo outdoor rack Neapolitan Way Walgreens Sunburst Café Hilton/Shulas Steakhouse Fifth Third bank Harbor Premier Sothebys Gallery Waterside Shops
North Naples VIP Realty Vanderbilt Pei Wei Asian Cuisine European Wax Mercato Blue Martini Mari Vesci Realty Platinum Properties outdoor Lulub’s Café Vanderbilt Premier Sothebys Vanderbilt UBS Financial Services South Bay Realty outdoor Randy’s Seafood Restaurant
[ distribution continued ]
FINEnaples Bonita Springs Barry Denicola Realty Royal Scoop Downing Frye Bonita John R Wood Bonita Private Car in each vehicle Germain BMW
SANIBEL/CAPTIVA ISLANDS Sanibel Chamber of Commerce Dairy Queen outdoor rack Huxter’s Deli outdoor rack VIP Realty Periwinkle Sanibel Bean Sanibel Café outdoor rack Over Easy café outdoor rack Bowman’s Beach outdoor Royal Shell Real Estate (San) Tween Waters Inn Sunset Grill outdoor rack Green Flash outdoor rack The Island Store Captiva outdoor
[ distribution list ] Marco Island Island Business Center outdoor Keller Williams Premier Sothebys International Marco marina Marco Marriott 2 outdoor racks Collier Blvd
Publix stores Collier Blvd Marco Imokkalee and 41 The Strand The Vineyards 41 and Airport Pulling Neapolitan way Naples Plaza Vanderbilt and 41 Bonita Beach Rd/41 21303 Summerlin Rd Davis Rd
5 outdoor racks on Estero Blvd Ft Myers beach
[ distribution continued ]
FINEnaples
[ distribution list ]
Pending locations Burn by Rocky Patel Quail West CC Mediterra PGA Superstore Marissa’s on 3rd Naples bath and Tennis World Tennis Miromar outlet mall Gulf Coast Town center Pf Chang/Carrabas Coconut Point Mall Starbucks International design center Boston red Sox training facility La Playa( room copies) Ritz Carlton (room copies) Edgewater Hotel (room copies) The Registry hotel (room copies) The Inn on 5th (room copies) More locations pending***
distribution guidelines: Please make suggestions as we are constantly growing our distribution according to your needs and desires as the advertiser.
finenaples.com | 614.586.6349 | florida@finenaples.com
FINEnaples sample designs Take a look at the following pages to get an idea of what to expect when it comes to page presentation in FINE Homes and Luxury Lifestyles. We offer custom design that intuitively integrates with the aesthetics of the images and marketing intent of the advertiser. It’s as simple as submitting your photos, verbiage, and suggestions, and our design team works with you through the proofing process to properly communicate your message to the targeted audience.
finenaples.com | 614.586.6349 | florida@finenaples.com
homes and luxury lifestyles 速
Ultimate R o o f t o p
B e a c h
H o m e
Mike and Lauren Taranto | 239.572.3078 | Royal Shell Real Estate | more on pages 8 - 9
finenaples.com
october 2011
Premier
3411 Tamiami Trail North Naples, FL 34103
Christopher A. Braun 239.572.2200 • chris@allnaples.com • www.allnaples.com
Port Royal
Legacy
Offering the very essence of the Port Royal legacy a magnificent double lot with 220’ of water frontage boasting private and protected views along Old Harbour Channel and favorably close proximity to Gordon Pass. Truly a privileged and unsurpassed setting ‌ rare opportunity to own a double waterfront site with the flexibility of one site offering a meticulously renovated residence and other offering a true waterfront park paradise with no detail overlooked. Features include travertine marble floors, gourmet kitchen, large guest suite, hand-painted ceilings, amazing lanai with vaulted wood beam ceiling and infinity edge pool. Call for a private showing. Offered at $7,295,000
The Strand At Bay Colony This luxury estate offers 152 feet of pristine beach frontage on the Strand at Bay Colony with southern adjacent property as conversation area that protects your privacy and enhances long water view down the coast of Naples. One of 12 residences in a gated beachfront enclave featuring an extraordinary 9,775 Sq. Ft. home that takes full advantage of its seaside location with commanding views plus an open airy floor plan and floor to ceiling arched windows that maximize Gulf views on each level of this four bedroom plus den home. The home has a Mediterranean feel with the terra cotta colored barrel tile roof caps, graceful archways, soaring columns and clever use of windows allowing optimum views of the surrounding natural beauty. There is a two bay garage with two lifts allowing for a four car capacity plus an additional four parking spaces in covered parking. This property is truly one of the greatest values on the beach offering a substantial luxury residence. $12,900,000.
Bill Earls
239.659.6391 | 800.982.8079 Larry@billearls.com | billearls.com
The Strand At Bay Colony This architecturally magnificent Mizner styled, 5 bedroom beachfront estate home is located in the private, gated community of Bay Colony. The stunning marble floored foyer introduces a sweeping spiral staircase and superbly detailed rooms with marble, stone and hardwood floors, beamed and vaulted ceilings, and two-story arched windows with exquisite beachfront views. Dramatic two-story living room, formal dining room and expansive gourmet kitchen and family room grace the first floor and lead to a charming pool deck with covered lanai and separated two story guest suite. Master suite with morning kitchen and beautiful private study with beachfront balconies grace the entire third floor. Stunning gourmet kitchen with granite counters, custom maple cabinetry, beamed ceilings and antique marble stone floors open to expansive family room with custom designed wet bar and entertainment center overlooking the pool with sweeping beachfront views. $10,900,000.
Bill Earls
239.659.6391 | 800.982.8079 Larry@billearls.com | billearls.com
FINENAPLES [ Market Exclusive ]
2nd quarter sales deplete inventory to less than a year’s supply as of July 31, 2011
neighborhood inventory
:
65 52 35 27 100 Olde Naples
Port Royal
Royal Harbor
Quail West
Mediterra
Naples Market The number of properties listed for sale during the second
all closings, its lowest level in eight quarters. That’s a 25%
quarter dropped 18% from a year ago. This drops the total
inventory decline during the past year.
down to its lowest level since second quarter 2005. The number of available properties for sale declined 22% Although the number of Q2 pended sales fell about 10%
from the same period 2010 and 21% since the first quarter
vs. a year ago, the ratio of pended sales to new listings
2011. Based on the number of closings during the past 12
placed in inventory has increased to one sale for each
months, inventory for the Naples, Bonita, and Estero markets
1.2 new listings. This is the best 2nd quarter ratio for this
is less than a year, approximately a nine month supply.
indicator since Q2 2005, when it stood at one sale for each new listing. During 2nd quarter 2006, there were 3.6 new
Also, good news, closed sales of properties priced above
listings for every pending sale. Quite a change.
a $1M, increased 13% over Q2 2010, making it the most active Q2 since 2007
The number of closed sales units reached their highest level since Q2 2005. During the past 11 years, only the
Naples Market Statistics and Editorial provided by:
second quarters of 2004 and 2005 posted higher numbers
Jim Mayer, Realtor (page 31)
of closed sales.
John R. Wood Realtors
Properties priced under $250,000 continued to decline as a percentage of the market, representing only 57.3% of
3 0 | finenaples
bio
P e l i c a n B ay Community Exclusive
Situated alongside two and one-half miles of
transportation system; an extensive beach furni-
pristine white sand beaches with a backdrop
ture amenity; and canoeing, sailing, and beach
of native Florida mangroves, Pelican Bay is a
fitness facilities. The Foundation owns over 80
private community located just north of Naples,
acres of land providing for the above, 2 leisure
FL. Developed by Westinghouse in the early 70’s,
parks, and over 2.5 miles of berm paths and
actual construction started in 1979. The com-
boardwalks.
munity now over 25 years old was built from the south end to the north and comprises 93
Pelican Bay has about 6,478 property units, ac-
residential condominium and homeowner asso-
counting for more than 13,000 residents season-
ciations. Pelican Bay is also home to seventeen
ally. 65% of Pelican Bay residents do not reside in
commercial entities, including the Philharmonic
Pelican Bay year-round, but 33% plan on making
Center for the Arts, the Ritz-Carlton, Waterside
Pelican Bay their full-time residence in the next 5
Shops (currently anchored by Saks, and soon
– 10 year period. The median age is currently 60,
Nordstrom’s), numerous restaurants, retail shops,
but the trend is moving younger, and currently
banks, office buildings, two additional hotels, a
13% of the residences have children less than 18
grocery store, a county park, county beach ac-
years of age. Pelican Bay has a tax base of $5.86
cess points with parking (both surface, as well as
billion.
a garage), a church, and all three emergency service providers.
By the Pelican Bay Foundation 6251 Pelican Bay Blvd.
The Pelican Bay Foundation, which is the master
Naples, FL 34108
homeowners’ association representing all of
239.597.6180
the above, also operates two beach restaurant
www.pelicanbay.org
complexes; two tennis complexes; a community center housing a fitness center, education/ enrichment rooms, and function rooms; a tram
64 | finenaples
Wealthy Spending
Again On Luxury Homes In April, Texas Energy executive Kelcy Warren purchased a Colorado
of the tropics with a small town feeling. Here you will find the best
property for $46.5 million. Hot on the heels of this transaction, an un-
of all worlds – alluring beaches, world class golf resorts and some of
named Indonesian buyer contracted in May for a 48,000 square foot
Florida’s best fishing. Inquiries, showing and sales are up; our office
Bel-Air mansion for an amount reported to be close to $50 million.
experienced a great 2010 and we expect 2011 to be even better.”
When the Los Angeles transaction closes, it will bump the Colorado sale to set the newest record for 2010’s priciest residential transaction.
“In the recent economic downturn, the wealthy experienced
Some brokers speculate that these transactions illustrate a return of
substantial drops in their portfolios and felt the uncertainty of global
the wealthy to the upper-tier housing market.
economic conditions, said Moore-Moore. “As a result, the luxury market shrank across all product and service categories, including
Laurie Moore-Moore, Founder of The Institute for Luxury Home
housing. In addition, many wealthy converted investments to cash
Marketing – which trains agents in the luxury market and awards
and have been watching and waiting on the investment sidelines.
an international designation to the most successful –reports that,
Today, many are looking at U.S. home values and deciding to buy
“Institute members from many markets across the country are telling
another residence as both a lifestyle decision and a portfolio play.
us that buyers at the top of the market are looking again and that
Although the current turmoil in global economies is a wild card
many are cash buyers. We believe this anecdotal evidence may
which could change things, we think the luxury home buyer is re-
herald the return of the very affluent to the national residential
entering many market and shopping for fabulous homes as smart
market.” But is this the case in our local market?
investments.”
Institute member, Maria Coords, a luxury home professional with Keller Williams, reports that the upper tier market in Marco Island is experiencing an up-tick. “In Florida’s Gulf Coast you can find a taste
20 | FINENAPLES
Article provided by: The Institute of Luxury Home Marketing
On nearly 3 Acres
Waterfront Mansion
Greystone Manor
It lies nestled within the fringe of Robert’s Bay; A protected cove
haven where Indian ceremonial shell mounds still exist, where two
where yachts navigate with the Gulf only minutes way. It rests ma-
thirds of its 35,000 acre refuge is a protected mangrove forest, a vi-
jestically, strategically on nearly 3 acres of land, commanding 190’
tal habitat for over 190 species of birds, and more than 200 variety
of magnificent water frontage. Its vantage point is higher than any
of fish. An extraordinary atoll.
other, 24’ above sea level. Showcasing a Grand Salon that is 52’
Drive through quaint neighborhoods and winding roads, down
square with a 25’ barrel ceiling meticulously hand painted by Ital-
quiet streets, pass through the twin iron gates to the porte cochere
ian artisans, the dining seats 24 of your favorite friends, perfect for
grand entrance, you’ve arrived! You will be captivated by its opu-
lavish entertaining, surely to dazzle your guests. Stroll the botanical
lence, impressed with its lavishness and charm. Come and explore
gardens and indulge in lush tropical landscaping, with 30 differ-
the extent of its masterfulness, its sole uniqueness, why it’s the most
ent palms trees, bamboo, parcels of specimen fruit trees, rose and
prestigious waterfront estate on Marco Island.
vegetable gardens. Serene, peaceful and private. The famed inlet is known as Marco, a relaxing thought after jewel. It’s the largest
$12.9 MIL
Yours for (AVAILABLE FURNISHED)
of the seemly limitless Ten Thousand barrier Islands. A legendary
Maria Coords PH: 239.682.8321 | mcoords@kw.com | www.MariaCoordsLuxuryHomes.com
Property located in the Port Royal Area Listed by Phil Collins of Premier Sotheby’s International Realty
community exclusive
Port Royal/beachfront PORT ROYAL/BEACHFRONT TOTAL SALES
59
PORT ROYAL/BEACHFRONT AVERAGE SALE Price
Based on reported sales transactions January 2010 through December of 2010. Sales include vacant lots.
Average sale price in 2010. The non-rounded average is $5,989,669
PORT ROYAL/BEACHFRONT ACTIVE Listings
PORT ROYAL/BEACHFRONT AVERAGE List Price
98
Based on Properties on the market in January of 2011. Snapshot of a specific date. Subject to change prior to print.
6.0m
7.6m
Average list price is based on the previously noted 98 active listings (left). The non-rounded average is $7,638,908
PORT ROYAL/BEACHFRONT Listings - Average days on the market
327 249 327 09’ - 10’
249 10’ - 11’
In the market year of 2009, the average days on the market for Port Royal homes was 327. In the market year of 2010, the average days on the market was 249.
Information is considered reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, nor should it be relied upon as such. Statistical information provided compliments of Phil Collins of Sotheby’s International Realty.
25
Asparagi in Camicia One of Ciao’s most popular appetizers, received the award for “Best Appetizer” from Gulfshore Life. It is a unique and flavorful appetizer made from fresh asparagus wrapped in prosciutto and provolone cheese, served over pesto sauce with crumbled gorgonzola cheese. Dine at Ciao and enjoy other Specialties of the House such as Fettuccine Ciao, made with homemade Fettuccine and Maine lobster, asparagus and mushrooms, sautéed in a light cream sauce; traditional Osso Buco, slowly braised in a delicate sauce and served with Saffron Risotto; and Dover Sole, sautéed in butter and lemon and filleted tableside.
58 | finenaples
handsomeharrys.com | call: 239 434 6400
Reservations are Accepted
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