Media Kit 2013 FINEsd.com
2013 Editorial Calendar January - Annual Golf Issue In celebrating the Humana Challenge and the Farmer’s Insurance Open at Torrey Pines, we offer our annual Golf Issue. San Diego is among the world’s leading golf destinations and is home to several golf brands, including TaylorMade and Callaway. As a result, the local lifestyle has much to offer for the sport. Special Advertorial Section: “New Year, New You,” featuring health and fitness tips.
February - Wine & Dine Issue Exploring the dining scene in San Diego County, our annual Food & Wine Issue comes just in time for Valentine’s Day. Savoring the flavors and feasts of our region, editorial features focus on local wineries and eateries of note—as well as what’s hot, what’s new and what’s next. Special Advertorial Section: “Local Flavor,” restaurant and chef review.
March - FINE Homes and Designs
Demographics
Southern California is world renowned for it stunning weather and the luxurious lifestyle that accompanies calling it home. Our March issue
• Age Range: 25 - 65
focuses on the latest in home design, decor and landscaping.
• Direct Readership: Female 68% Male 32%
Special Advertorial Section: Real Estate
April - Wedding Issue
• College Education: 90% • Average Annual Income: $554,192/yr
With the fast approach of spring, March is dedicated to the local
• Average Number of Autos: 3 per household
wedding scene. San Diego venues and vendors know how to celebrate
• Real Estate Value: $2,246,000
with local luxury and fare. This issue covers the latest trends in going to
• Average Residences Owned: 2 per family
the chapel. Special Advertorial Section: “Local Dreams,” local vendors make dreams come true
May - Healthy Living This issue focuses on outdoor and healthy living, giving special attention to the lure of the San Diego setting. Its aim is to inspire and encourage readers to live a healthy lifestyle. Editorial content will feature fitness, sustainability and social responsibility. Special Advertorial Section: Summer Fashions “Swimsuit Edition”
Advertorials Advertorials are a unique advertising format packaged in the form of editorial content. Attractive images, illustrations, and compelling text help to educate, inform and introduce products, services and expertise to thousands of monthly FINE magazine readers in a way that flows with the editorial content of the magazine. FINE Media Group is committed to helping you bring all the important details together in a professional and
June - The Finest of San Diegoº
attractive design that will fit with the spirit and flow of the
There is many a reason why San Diego is ‘America’s Finest City’.
magazine. Our professional writing staff and graphic design
Beyond our coastal climate and hillside slopes of a Transverse range,
department will work together to design an advertorial that
our culture contributes to the appeal and fullness of our quality of life.
gets results.
Our August issue is wholly dedicated to celebrating the varied facets
In addition to the benefit of FINE’s monthly distribution, we
and attributes of San Diego living.
offer competitive printing services to reproduce advertorials
Special Advertorial Section: City Index
in the form of brochures and wall posters that continue to influence clients long after the original publishing date. Ask about our special advertisers printing rates for brochures, posters, banners, fliers, business cards & more.
FINEsd.com | 760-634-2103
Adverorials are the best way to speak to the public about about the unique aspects for your business.
Distribution Locations Many of these locations have multiple issues and boxes.
30,000 printed copies monthly Real Estate Offices .................................... 139 Home Improvement ................................... 116 (Marble & Tile, Pools, Landscaping, Windows & Doors, Paving, etc.)
Finance, Escrow, Title Companies ............... 61 Salons and Day Spas ................................. 137 Furniture Stores and Boutiques ................... 88 Single page
Two page
High-end Car Dealers, Yacht Brokers, Aviation ........................................................ 33 Professional Offices .................................... 121 (Doctors, Attorneys, Accountants, etc)
Resorts, Hotels, Golf Courses ...................... 54 (Rancho Valencia, La Costa, etc)
Restaurants and Cafes ................................159 Three page
Total Retail Locations .............................. 938 Street Boxes and Wire Racks ................... 265
(Carlsbad, Del Mar, La Jolla, Coronado, Rancho Santa Fe, Encinitas, Carmel Valley, Poway)
Four page
2013 Editorial Calendar July - The Travel Issue Focusing on life in North County, the July issues affords a roundtable review of events, fashions and ponies. July marks the beginning of the Del Mar racing season, which sets the scene for the issue’s focus on dining, travel, design and luxury living. Special Advertorial Section: Luxury Destinations
August - On the Water Issue Celebrating lazy summer days and the warmest weather of the year, “On the Water” will highlight the hottest toys and fashion, with special regard to yachts, sailboats, jet skis and swim fashion. Since the Pacific wake is the foundation of our covetable lifestyle, this issue celebrates the sand and surf, rightfully illustrating why it is our passion and daily muse. Special Advertorial Section: Entertainment
September - Annual Art Issue Following Arts Month in San Diego, the September issue simply explores the local art scene across all mediums. The magazine will showcase artists and their craft within the local community for pure
Social Media Networking
enrichment and growth, to unveil beauty and to further understand the world around us.
Social media is undeniably one of the fastest growing
Special Advertorial Section: Fall Getaways
marketing tools for large and small business. In an effort to
October - International Style In-line with the international scene, our October issue unveils fashion, home designs, travel and culinary flavors from around the globe. With a “village” mentality, the issue celebrates a myriad of cultures and traditions, while expanding our own horizons and worldviews at the same time. Special Advertorial Section:
November - San Diego’s 10 Finest Charities With cooler temps along the coast and in the valleys, we welcome the arrival of autumn in Southern California—from the much anticipated arrival of the Apple Harvest in Julian and a Thanksgiving Day spread, to exploring the wineries and vineyard of Temecula’s south coast terroir. In celebrating a season of giving, we also unveil “10 Best Dressed in San Diego.” Special Advertorial Section: Money Issues (financial planners and agents)
December - Holiday in San Diego As the holiday season welcomes once again family traditions and festive celebrations with the bright hope of a New Year, we bring you a feted December issue solely focused on Season’s Greetings in San Diego. Highlighting a full social calendar—from seaside skating at The Del and the annual San Diego Bay Parade of Lights, to December Nights at Balboa Park and Nutcracker ballet sweets— allow our pages to come to life as we enjoy everything the season brings. Special Advertorial Section: Winter Escapes, Holiday Gift Guide
take advantage of the opportunities presented by social media networking, FINE magazine has created a great fan base and following. This gives our advertisers the opportunity to reach to a large number of people in one place. Our social media sites have 2 goals in mind: 1. To drive more business to our network of advertisers 2. To provide our followers with great up-to-date information on events, deals, give-a-ways and products.
FINEsd.com | 760-634-2103
Home Delivery Numbers vary monthly
San Diego County
By doing this we provide our advertisers with great clients and provide our clients with great companies to do business with. It’s the full circle of satisfaction. SOCIAL MEDIA ADVERTISING OPPORTUNITIES • Banner ad on our Facebook Welcome page • Stagnant banner ad on profile photo • Custom web page with Facebook posting • Weekly Facebook fan posting • Facebook event coverage with photo gallery • HD video advertisement for YouTube • HD video event coverage for YouTube • Logo introduction for YouTube videos
Cardiff ...................................................................... 150 Carlsbad ................................................................. 1298 Carmel Valley ......................................................... 1258 Coronado ................................................................. 861 Del Mar ................................................................... 1168 Downtown ................................................................ 693 El Cajon .................................................................... 220 Encinitas ................................................................. 1098 Encinitas Ranch ....................................................... 881 Escondido ................................................................ 127 Fallbrook .................................................................. 180 La Jolla ................................................................... 2368 Oceanside ................................................................ 150 Pacific Beach ........................................................... 149 Poway ...................................................................... 414 Pt. Loma ................................................................... 395 Rancho Bernardo .................................................... 852 Scripps Ranch ............................................................ 98 Solana Beach ........................................................... 848 Vista ......................................................................... 118 TOTAL HOME DELIVERY: .................................... 13,326
Direct Mail Rancho Santa Fe PO Boxes ................................... 2600 Rancho Santa Fe (The Bridges) .............................. 231 Rancho Santa Fe (Cielo) .......................................... 265 Rancho Santa Fe Farms ........................................... 87 The Crosby Estates ................................................... 33 La Jolla Farms ......................................................... 443 TOTAL DIRECT MAIL: ........................................... 5,170
Additional Direct Mailings Los Angeles County Bel Air, Beverly Hills, Malibu, Palm Springs, Rancho Mirage ......................................................... 563
Orange County Corona Del Mar, Coto de Caza, Laguna Beach, Laguna Niguel, Newport Beach ........................................................ 948
2013 Rates and Agreements
FINEsd.com | 760-634-2103
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