BRAND GUIDE
LOGOS Logos may be requested as a .JPG, .PNG, .PDF and as a .EPS file.
Primary Logo Our Primary Logo should be used in most promotional and partner use instances. A white version for color backgrounds may also be used.
ALL COLOR LOGOS
ALL COLOR LOGOS
WHITE LOGOS
BLACK LOGOS
TYPOGRAPHY
EDITORIAL FONTS Trajan Pro (Headings Only)
Garamond
Arial
GRAPHIC DESIGN FONTS Roboto Slab Regular - Bold (Headings Only) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%&? Roboto (All Body Text) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&?
COLOR PALETTE
OUR WELCOMING VIBRANCE IS OUR IDENTITY. As we market the Finger Lakes around the world, presenting a cohesive brand with product continuity is important to us and our many partners. Assuring consistency in color allows us to build and maintain a strong, recognizable identity.
PRIMARY PALETTE
HEX #1d9198
HEX #f9B61F
HEX #2F4780
RBG 29, 145, 152
RBG 249, 182, 31
RBG 47, 71, 128
CMYK 81%, 5%, 0%, 40%
CMYK 0%, 27%, 88%, 2%
CMYK 63%, 45%, 0%, 50%
SUB-IDENTITIES Finger Lakes Opportunity for Tourism Growth The 501(c)3 educational arm of Finger Lakes Tourism Alliance.
The Finger Laker Our bi-monthly public newsletter.
HAVE QUESTIONS? REACH OUT! Our team at Finger Lakes Tourism Alliance is always ready to field your questions and concerns. Contact us at info@fingerlakes.org or call 315-536-7488.