Finger Lakes Tourism Alliance Branding Guide

BRAND GUIDE

LOGOS Logos may be requested as a .JPG, .PNG, .PDF and as a .EPS file.

Primary Logo Our Primary Logo should be used in most promotional and partner use instances. A white version for color backgrounds may also be used.

ALL COLOR LOGOS

ALL COLOR LOGOS

WHITE LOGOS

BLACK LOGOS

TYPOGRAPHY

EDITORIAL FONTS Trajan Pro (Headings Only)

Garamond

Arial

GRAPHIC DESIGN FONTS Roboto Slab Regular - Bold (Headings Only) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%&?

Roboto (All Body Text) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&?

COLOR PALETTE

OUR WELCOMING VIBRANCE IS OUR IDENTITY. As we market the Finger Lakes around the world, presenting a cohesive brand with product continuity is important to us and our many partners. Assuring consistency in color allows us to build and maintain a strong, recognizable identity.

PRIMARY PALETTE

HEX #1d9198

HEX #f9B61F

HEX #2F4780

RBG 29, 145, 152

RBG 249, 182, 31

RBG 47, 71, 128

CMYK 81%, 5%, 0%, 40%

CMYK 0%, 27%, 88%, 2%

CMYK 63%, 45%, 0%, 50%

SUB-IDENTITIES Finger Lakes Opportunity for Tourism Growth The 501(c)3 educational arm of Finger Lakes Tourism Alliance.

The Finger Laker Our bi-monthly public newsletter.

HAVE QUESTIONS? REACH OUT! Our team at Finger Lakes Tourism Alliance is always ready to field your questions and concerns. Contact us at info@fingerlakes.org or call 315-536-7488.