Discovery Project Presentation Trisha

Page 1

TRISHA RAO

IS A TEXTILE LED BRAND THAT CATERS TO UPPER CLASS THIRD CULTURE INDIVIDUALS WHO SEEK TO INVEST IN A COMPANY THAT

ALLOWS THEM TO EXPRESS THEIR IDENTITY THROUGH GARMENTS THAT ARE DESIGN WITH A FUSION OF CULTURES. DERIVED FROM THE EXQUISITE CRAFTSMANSHIP TECHNIQUES OF

INDIA

AND THE

EAST

THE

INITIAL INSPIRATION IS

COMBINED WITH TAILORED SILHOUETTES OF THE

WEST.THE

APPAREL AND ACCESSORIES CAN BE PERSONALISED TO EACH INDIVIDUAL CUSTOMER WHO HAVE THE NEED TO MANIFEST ALL THE CULTURES THAT THEY ARE EMBRACED BY AND HAVE INFLUENCED THEIR LIVES.

ALL

THE GARMENTS AND PRODUCTS ARE TRADITIONALLY HANDCRAFTED WITH TEXTILES AND

FABRICS THAT ARE WELL CONSIDERED AND EXTREMELY HIGH IN QUALITY.

ONE

OF THE PRIMARY VISIONS OF THE BRAND IS TO REVIVE THIS

APPRECIATION FOR TRUE RAFTSMANSHIP WHILE PROVIDING WORK AND JOBS FOR UNDERPRIVILEGED CRAFTSMAN LIVING IN UNDER THE POVERTY LINE IN

INDIA.THE

BRAND WILL BE A PLATFORM FOR THESE ARTISTS TO PRACTICE THEIR TALENTS AND SUSTAIN THEIR TECHNIQUES WHILE BEING CREDITED

FOR THE EXPERTISE AND HARD WORK.

THIS

WOULD BE PROVIDING A GOOD QUALITY OF LIFE FOR THE CRAFTSMAN THROUGH IMPROVED SANITATION OF

THEIR HOMES WHICH WOULD IN TURN HELP DEFINE THE EFFECTS OF POVERTY. EMBRACING AUTHENTICITY FROM THE HERITAGE OF A VARIETY OF CULTURES. A CAUSE AND ORGANISATIONS THAT THEY FEEL PASSIONATE ABOUT.

A

THIS

CREATES A COMMUNITY THAT IS RICH IN CULTURE WHILE

TRISHA RAO

IS A BRAND THAT ALLOWS CONSUMERS TO CONTRIBUTE TO

SOPHISTICATED SUSTAINABLE COMPANY THAT IS GENUINELY FOR THE GREATER

GOOD AND NOT ONE THAT JUST ADVERTISES SUSTAINABILITY PURELY FOR PROMOTIONAL PURPOSES.

IT

AIMS TO BRING MEANING AND VALUE TO THE

LIVES OF CONSUMERS BY CONTRIBUTING TO CAUSES THAT HELP ANIMALS FROM EXTINCTION BY PARTNERING WITH FOUNDATIONS SUCH AS

WILDLIFE FUND (WWF).

DISCOVERY PROJECT - FASHION FUTURES - DE1136 Trisha rao

WORLD



Concept Board

Consumer Board


Print and colour

We Work Galaxy Mural: Bangalore, India


tr tr

3.

Business cards

Packaging

Price tag Envelope


Illustated Technical flats

Illustated Line Up


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