TRISHA RAO
IS A TEXTILE LED BRAND THAT CATERS TO UPPER CLASS THIRD CULTURE INDIVIDUALS WHO SEEK TO INVEST IN A COMPANY THAT
ALLOWS THEM TO EXPRESS THEIR IDENTITY THROUGH GARMENTS THAT ARE DESIGN WITH A FUSION OF CULTURES. DERIVED FROM THE EXQUISITE CRAFTSMANSHIP TECHNIQUES OF
INDIA
AND THE
EAST
THE
INITIAL INSPIRATION IS
COMBINED WITH TAILORED SILHOUETTES OF THE
WEST.THE
APPAREL AND ACCESSORIES CAN BE PERSONALISED TO EACH INDIVIDUAL CUSTOMER WHO HAVE THE NEED TO MANIFEST ALL THE CULTURES THAT THEY ARE EMBRACED BY AND HAVE INFLUENCED THEIR LIVES.
ALL
THE GARMENTS AND PRODUCTS ARE TRADITIONALLY HANDCRAFTED WITH TEXTILES AND
FABRICS THAT ARE WELL CONSIDERED AND EXTREMELY HIGH IN QUALITY.
ONE
OF THE PRIMARY VISIONS OF THE BRAND IS TO REVIVE THIS
APPRECIATION FOR TRUE RAFTSMANSHIP WHILE PROVIDING WORK AND JOBS FOR UNDERPRIVILEGED CRAFTSMAN LIVING IN UNDER THE POVERTY LINE IN
INDIA.THE
BRAND WILL BE A PLATFORM FOR THESE ARTISTS TO PRACTICE THEIR TALENTS AND SUSTAIN THEIR TECHNIQUES WHILE BEING CREDITED
FOR THE EXPERTISE AND HARD WORK.
THIS
WOULD BE PROVIDING A GOOD QUALITY OF LIFE FOR THE CRAFTSMAN THROUGH IMPROVED SANITATION OF
THEIR HOMES WHICH WOULD IN TURN HELP DEFINE THE EFFECTS OF POVERTY. EMBRACING AUTHENTICITY FROM THE HERITAGE OF A VARIETY OF CULTURES. A CAUSE AND ORGANISATIONS THAT THEY FEEL PASSIONATE ABOUT.
A
THIS
CREATES A COMMUNITY THAT IS RICH IN CULTURE WHILE
TRISHA RAO
IS A BRAND THAT ALLOWS CONSUMERS TO CONTRIBUTE TO
SOPHISTICATED SUSTAINABLE COMPANY THAT IS GENUINELY FOR THE GREATER
GOOD AND NOT ONE THAT JUST ADVERTISES SUSTAINABILITY PURELY FOR PROMOTIONAL PURPOSES.
IT
AIMS TO BRING MEANING AND VALUE TO THE
LIVES OF CONSUMERS BY CONTRIBUTING TO CAUSES THAT HELP ANIMALS FROM EXTINCTION BY PARTNERING WITH FOUNDATIONS SUCH AS
WILDLIFE FUND (WWF).
DISCOVERY PROJECT - FASHION FUTURES - DE1136 Trisha rao
WORLD
Culture Hybrid products and Self Identity craftsmanship skill in a particular craft:
• the quality of design and work shown in something made by hand; artistry: a piece of fine craftsmanship. Appreciation and sustaining quality textiles and fabrics.
Providing jobs and adding value for underprivillaged artists and craftsman.
The Greater Good.
Concept Board
Consumer Board
Print and colour
We Work Galaxy Mural: Bangalore, India
tr tr
3.
Business cards
Packaging
Price tag Envelope
Illustated Technical flats
Illustated Line Up