Hustle and bustle, the busy rush. My original sense of place was within a crowd. However after the group presetation i noticed the negative connotations linked within an everyday crowd. Not having an identity, a crowd being dull,monotonous and repetetive. Therefore I began to focus my concept around BREAKING FREE from this crowd. To RISE above the constraints of society. Freud’s theory of crowd psychology states that there are ‘primitive levels of emotional expression’. My concept is to TRANSCEND these primitive levels, to ELEVATE oneself from the norms of social expectations. -TRANSCEND is a womenswear collection for the girl who evokes EXCITEMENT and INNOVATION within her everyday. The collection provides casual, ready to wear garments in a vibrant colour pallette containing brilliant details of texture that have been a result of my research and development including drawings, primary photographs, digital media and fabric experimentation.
anna cox w16020028/de1135 concept generation
Research
Research
Research
Research
Fabric Board
Colour Board
development
development
range plan
range plan
final line up
final line up
typography
branding