Rebecca Williams Concept generation DE1135

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Concept Generation

Rebecca Williams

Northumbria University DE1135 1...Research 2...Research and Development 3... Photography, print and texture 4...Colour and photography 5...Design development 6...Range plan 7...Final illustrations

“To me, ‘sense of place’ means where you feel at home. Something that comforts you. Something that makes you feel safe. To follow the process, I decided my sense of place would be the outdoors, such as walking the dogs along the beach and visiting childhood/ local places. I decided to demonstrate the feel of being wrapped up in an oversized coat and the cold air brushing against your face. I have decided to produce a women’s-wear line for A/W ’17 to portray my message.”






Silhouette development. Over sized hoods, fur hoods, baggy coats. Over exaggerate the silhouette and form of the garment on a women’s body.

Wrapped up in over sized coat. Face showing to imply cold air breezing on face.

Accessory development hats, scarves, gloves, outerwear collection. Colour interpretation


Range Plan Silhouette, structure and form


A/W ‘17 Women’s outer casual wear


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