Fashion Futures by Veronica de Gongora

Page 1

ABSTRACT Our generation is facing a big problem that needs to be faced soon in order to avoid long-term health issues. We live in a sedentary society where we spend more than 7/8 hours sitting down every day, and 1 hour of high intensity exercise does not counteract. Posture is also getting worse, damaging our bone structures and resulting in severe back pain. Re-thinking our way of living is a necessary action and creating a well-being pack is the solution to a healthier, stronger and more promising society. This is why IKIGAI offers a pack to defeat the problem bringing three products which your business needs in order to rebrand and have a more succesful future: A new uniform for the workplace, Finding Ikigai magazine and a proposal to redesign your office space.

IKI GAI

“If you want your team to be innovative, then create a physical environment that reflects that. “ (LMB, 2015)

Veronica de Gongora April 2017


CONSUMER THE CONTEMPORARY WORKER

IKI GAI

QUALITY

HEALTHY

WHO IS SHE? A contemporary woman. Self aware and sticks to the essentials, however she is interested in trend. Comfort is a necessity. Always looking for alternate materials and colour options. Her office look is best described as ath-luxe or sports tailoring.

COMPETITORS

MODERNIST

FUNCTION

KORAL

TORY SPORT

ADIDAS X HYKE


BRANDING & PROMO LOGO DEVELOPMENT

IKI GAI

IKI GAI

IKI GAI

IKIGAI

ikigai@gmail.com +44 7512264507 www.ikigai.com

IKI GAI IKI GAI

The wellbeing pack your business needs

a reason for being

Business Cards

IKI GAI

PROMOTION

IKI GAI IKI GAI

FINDING

IKIGAI 1

MAY 2017

Zeen Cover - May Issue 2017

The colours used for branding IKIGAI illustrate a need for work/life balance in the workplace. Both the yellow and electirc blue represent energy and activity, opposing to the more tranquil colours of sky blue and neutral beige which provide a concentration within a stress-free zone. IKIGAI means “the thing that gets you up in the morning” and we feel that a balance is necessary for the employee to be happy in a business.


FINDING

THE ZEEN

IKIGAI

Follow us and join our journey to find IKIGAI. Find your reason to wake up in the morning.

HEALTH TIPS

WORKOUT ROUTINES

YUMMY RECIPES

An online and print magazine promoting a healthy lifestyle. On the left is a layout of the online magazine, showcasing the different content that would be available: professional health tips, workout routines, healthy recipes and general wellbeing news including fashion and innovative products.

WHAT’S NEW?

Below is the cover of May 2017 printed publication.

FINDING

MAY 2017


THE ACTIVE WORKING SPACE Our sorroundings influence our actions. IKIGAI proposes a space which is inspirational and active. Using colour to convey different emotions: Yello means energy, blue is soothing, and gray aids concentration. All these colours collaborate to create the perfect working enviroment. We believe office spaces should be open plan, encouraging the employees to move around and lead a more active day. Spaces are complimented by the use of furniture like standing desks, lounge chairs and white boards, this means you are constantly moving and exercising the body in different ways.




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