Verónica de Góngora - GAP FIT Escape the City

Page 1

FALL / WINTER 2017 VERÓNICA DE GÓNGORA












DESIGN DEVELOPMENT


GAP

GAP








PRINT DEVELOPMENT
















PAGE 3 - Who is She?

Pinterest

4 - Where does she go?

Own photography

5 - What does she like?

Own photography

6 - What does she wear?

GAP Fit Website (Jan. 2017)

7 - Store Check/Research

Own Photography (Madrid Dec. 2017)

8 - Trend Research

Competitor Websites

9 - Color Stories

Own Photography

10 - Fabrics

Own Photography

11 - R&D

Own Photography + Magazine cut outs (Dazed, AnOther, Adidas Lookbook)

12 - R&D

Pinterest

19 - Print Development

Own Photography

25, 27, 29 - Moodboards

Pinterest


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