The Story Martin, Jenny, Olivia and Bella are off on their first family road trip! They all bundle into their car with their excited dog Milo and hit the road. Olivia and Bella are inseparable and this is their last trip together before Olivia goes to college in another state. Lets make this the best road trip ever!
Old Navy Research
OLD NAVY BEST LOOKS
DENIM OBSERVATIONAL SKETCHES FROM OLD NAVY PRODUCTS
KEY TRENDS FOR DENIM
SWEET SLOGANS ARTFUL PATCHWORK
NEO PATCHWORK
EMBROIDERRY
STATEMENT SIDE SEAMS
FRAYED EDGES
KEY TRENDS FOR WOMEN
VINTAGE STYLE GRAPHIC TSHIRTS
PATCHED MINI
APRON DRESS OVERSIZED SHIRTS
KEY TRENDS FOR GIRLS
RUFFLE YOKES
GIANT TYPE
TRAPEZE DRESS
CULOTTE SHORTS
PINAFORE PLAYSUIT
PEASANT BLOUSE
Concept Board
Family Fun
Wanderlust
OLIVIA AGE 18
“I can’t wait to spend the whole summer on a roadtrip across the pacific coast with my family. After summer i’ll be moving to another state to study Art i’ll miss my sister Olivia and my family so much! My sigature item of clothing is my denim jacket. I love to customise my denim to reflect my personality and style”.
BELLA AGE 8
“I can’t wait to go on a road trip with my best friend Olivia! I’m sad i can’t go with my sister to university but i’m looking forward to playing alot of games with her. My favourite animal is a a Butterfly because they are small and colourful. I love exploring and playing with Olivia and Milo”.
WOMENS COLOUR BOARD
GIRLS COLOUR BOARD
Fabric Board
Cotton Jersey blend for printed tee shirts and sweatshirts. Cotton fabric for girls dresses and jumpsuits.
Denim and Knit fabrics A variety of blue denim washes from light, medium and indigo. Mustard yellow shade for knitted garments.
Prints
Womens graphics inspiration
Womens slogan graphics
WOMENS TSHIRT DEVELOPMENTS
GRAPHIC SWEATSHIRTS DEVELOPMENTS
GIRLS GRAPHICS INSPIRATION
GIRLS GRAPHICS DEVELOPMENTS
GIRLS T SHIRT DEVELOPMENTS
Embroiderry Inspiration Nature along the pacific coast highway Cactuses
Embroiderry styles
Californian poppies
EMBROIDERRY GRAPHICS
EMBROIDERRY DEVELOPMENTS
DENIM JACKET DEVELOPMENTS
DENIM SKIRT DEVELOPMENTS
WOMEN AND GIRLS DENIM DRESS DEVELOPMENTS
WOMENS SHORTS DEVELOPMENTS
Shorts developments continued
Girls jeans developments
Womens jeans developments
Girls ruffle yoke dress developments
Girls printed dresses developments
Womens denim shirts developments
STOP 1 Golden Gate Bridge Look 1
- Cropped graphic tee - Patchwork denim shorts
Exploring Golden Gate Bridge Look 1
- Embroidered frill peasant top -Light wash denim culotte shorts
Stop 2 Mcway Falls Look 2
- Cropped graphic sweat with drawstring hem - Ripped denim mini skirt
Making sandcastles at Mcway Falls Look 2
- Denim frill mini dress with adjustable straps and a concealed zip on the side seam.
Stop 3 Point Dume
Look 3
- Cropped denim jacket with embroiderred graphic on the back and screen printed text - Halter neck denim dress with drawstring wasist and frayed hem
Picnic on the Beach at Point Dume Look 3
- Ruffle yoke printed dress with concealed zip on the back
Stop 4 Santa Cruz Look 4
- Oversized denim shirt with printed pocket and screen printed back - Drawstring running shorts
Rollercoaster rides at Santa Cruz Look 4
- Slogan baseball tee - Pinafore romper
Stop 5 Malibu Pier
Look 5
- Slogan baseball tee - Oversized knitted cardigan - Light wash jeans with contrast side panel
Collecting shells at Malibu Pier Look 5
- Graphic tank top - Light wash boyfriend jeans with contrast stitching and patchwork on the front and back
Stop 6 Monarch Butterfly Grove
Look 6
- Bell sleeve printed crop top - Denim dungaree dress
Butterfly spotting at Monarch Butterfly Grove Look 6
- Light wash denim jacket with frayed hem. Embroiderred flowers on front. Trapeze dress with printed edge and bow tie back.
Look 6 illustrated with and without jacket
WOMENS LINEUP
GIRLS LINEUP
Womens Range Plan
Girls Range Plan
PROPOSAL Collectable iron on patches inspired by the sights along the pacific coast highway. Customisation is a huge trend for denim in SS17 because consumers are becoming more expressive in what style of clothing they wear. Patches will be available from several Old Navy stores across the cost. Patches can be redeemed when a Old Navy denim item is brought to a store and can be ironed on in store the rationale for this is that it would get more customers into stores and increase the chance of purchase.
Collect Customise Connect
Are YOU ready for a ROAD TRIP this Summer? Collect Old Navy patches whilst exploring the pacific coast! Bella “ I feel closer to my sister every time i look at our matching patches from Old Navy�
travel connect family
References For secondary images i looked at the following websites: - Pinterest.com - WGSN.com - Googleimages.com