The Aura is for the modern woman. She balances a hectic career, demanding family and household with grace and glamour, and deserves some gorgeous nightwear and loungewear to unwind in. Through gentle colour palettes, delicate prints and intricate details, the Aura collection is sure to make you feel beautiful. Not only that, but Aura is made specifically with the needs of a woman entering the menopause in mind. Using the most advanced materials, Aura fabrics quickly absorb and evaporate any moi moisture on the skin, keeping you dry, cool and comfortable even through uncomfortable night sweats. Named after the Titan goddess of the breeze, and the fresh, cool air of early morning, Aura loungewear aims to calm and centre the body mind and soul, all with a touch of modern sophistication.
Rosie Bath
Initial Research Tips for women struggling with sleep during the menopause: (NHS, National Sleep Foundation) o Avoid nicotine, caffeine and alcohol o Avoid heavy, insulating blankets o Use a fan or air conditioning to increase circulation o Reduce stress and try relaxation techniques o Exercise o Dress in lightweight clothes o Avoid heavy, insulating blankets o Be consistent with wakeup times, give time to fall asleep o Make the room dark and quiet o Keep a cloth in a bucket of ice by the bed to cool down quickly
Symptoms of the Menopause (NSH Website) About 8/10 women will have additional symptoms for some time before and after their periods stop, having a significant impact on daily life for some women: o Hot flushes o Night sweats o Difficulty sleeping o Anxiety o Reduced sex drive o Problems with memory and concentration o Headaches o Mood swings o Heart Palpitations o Joint stiffness, aches and pains o Reduced muscle mass
Tips to Improve Sleep o A warm bath helps the body to reach the temperature that is ideal for rest. o Writing a ‘to do list’ for the next day can help you clear the mind and relax. o Reading a book relaxes the mind by distracting it. Yoga helps to relax the body and mind. o o Keep the bedroom just a place for sleep and sex. o Keep the room at an ideal temperature of 18c-24c. o The Bedroom should be dark and quiet. o Keep a sleep diary. o Stay away from caffeine and energy drinks. o Wear comfortable PJ’s. (NHS, The Sleep Council, National Sleep Foundation) (NH
Why is Sleep So Important? o Sleep boosts immunity. o Sleep can aid a healthy lifestyle and help you loose weight. o Sleep boosts mental wellbeing. o Sleep prevents diabetes. o Sleep increases sex drive. o Sleep prevents heart diseases. o Sleep increases fertility. (NHS)
The Menopause
Flower Essences for the Menopause (Flower society.org) According to the flower society website, certain flower scents help women with certain menopausal symptoms. o Rosemary and Fuchsia- The Foundational essences. Can help with hot flushes and night sweats, can be combined with 2 or 3 other scents o Lavender: For mood swings o California Valerian: For insomnia o Fireweed- For hot flushes o Tiger Lily: For mood swings and hot flushes o Hibiscus: To increase sex drive “Staying asleep emerges as the most frequently cited sleep complaint among those ages 45+” (Mintel, 2015)
The Known Knowns o The menopause effects most women worldwide at some point in their lives. o Night sweats are uncomfortable. o Talking about the menopause is an uncomfortable topic for many women. o There are materials on the market which are designed to absorb moisture and evaporate it quickly.
Do You/Have You Suffered from Night Sweats Related to The Menopause?
Do You Choose Your Nightwear with The Consideration of Night Sweats in Mind?
Would You Be Interested in A Nightwear Brand That Aims to Specifically Combat the Side Effects of The Menopause at Night?
Are You Aware of Any Sleepwear Brands That Offer Products Directed at Women Whom Suffer from Night Sweats?
Do You Feel The 45-60 Age Group Is Represented Accordingly in The Fashion Industry and Advertising?
In General, Do You Find Nightwear Aimed at Women Aged 45+ Aesthetically Pleasing?
What Materials Do You Find Most Comfortable at Night?
“Loose and Light” “Lightweight fabrics and loose fitting silhouettes” “Layers. Loose. Mainly Cotton” “Very light cotton or silk but that is expensive. I haven’t found anything that really works.” “Loose fit, thin natural fabrics” “I“I’ve started to wear more cotton, but even that doesn’t really work”
What Style Do You Look for When Choosing Nightwear?
Do You Feel That More Needs to Be Done in The Fashion Industry to Create Clothing Which Caters Towards Women Going Through the Menopause?
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Colour and Silhouette Development
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