AMPED Hot versus cold, the North Sea versus the Persian Gulf. These two places are where my sense of place, take place. Growing up with the beach on my doorstep has made the beach a natural surrounding for me, and where most of my inspiration has came from. The spray of the waves on your skin and the speed of the boat creating a gust of wind is a enjoyable feeling. My love of sport, in particular water sports, has lead me to create a sports range, with feminine aspects, which is functional and can be “thrown” on before or after any type of sports.
Amped is a women’s wear sports brands that takes inspiration from the shapes of the waves crashing and folding, as well as other elements from the beach. This can be seen in the collection from the prints and the silhouette shapes of the garments.
The logo I have created has been inspired by words that relate to water sports in both English and Arabic. Arabic because Dubai is the place is first learnt how to do these sports.
W15001351 Sarah Jane Thompson
Research
Research
Research
Silhouette DEVELOPMENT
PRINT DEVELOPMENT
PRINT DEVELOPMENT
DESIGN DEVELOPMENTS
DESIGN DEVELOPMENTS
COLOUR PALETTE EXPERIMENTATION
COLOUR BOARD
FABRICATION
LOGO DEVELOPMENT SHAPE
FONT TESTING
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COLOUR TESTING
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WORKING DRAWINGS
FINAL LINE UP