Folleto: ACCESO

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RELEVANCE SERVICE TECHNOLOGY EFFICIENCY SOCIAL MEDIA COVERAGE MULTIMEDIA COMPREHENSIVE INNOVATION ONLINE CUSTOMISED

content in context

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CONTENT IN CONTEXT

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What is the media What media saying about us? returns have our Where? How many actions had? times? Who? Are they relevant?

What are people talking about in the social media? How can we join in the conversation?

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How can I stay informed at all times, in real time and from anywhere?

What tools do I need to carry out my online communication strategy?

What is our positioning in the media compared to that of our competitors?

How does it evolve over time?

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Jaume Vintr贸

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Nuria SolĂŠ

WELCOME TO ACCESO

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YOUR PARTNER IN COMPREHENSIVE COMMUNICATION MANAGEMENT >>>

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AT ACCESO WE HELP YOU TO:

Reach all of your target groups more efficiently via the acceso360 model. Adapt your communication strategy to the digital context. 速

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Select the information that is relevant to your business from the press, radio, TV and Internet. Simplify content comprehension in a climate of information overabundance. >

Distribution

Planning

Monitoring

Analysis

Assess your corporate reputation in the media. Identify influentials and trends. Anticipate communication opportunities and risks. >

Improve workflows. Share information with the rest of your organisation in real time, from any location, in any media or format.

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OUR VALUES >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

THE PERFECT COMBINATION BETWEEN PEOPLE AND TECHNOLOGY

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acceso360速 The comprehensive communication management platform.

Programmers Documentalists Analysts Consultants Account managers

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OUR MODEL ACCESO 360ยบ: Distribution

Planning and management tools that improve the efficiency of your communication and marketing strategies.

Technological solutions to help you to get your message across better.

Content manager Communication rooms

Calendar

Forums

Mailings, RSS CRM

Planning Monitoring Media impact TV Event coverage

Internet

Sponsorship Radio

Reputation Online analysis We analyse the reputation and the impact of communication and sponsorship activities.

Analysis

Printed press

Only high-quality, relevant information. Information in context so that you are aware of the trends, risks and opportunities in your sector.

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PIONEERS IN NEW MEDIA >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

WE INCORPORATE THE SOCIAL PARADIGM INTO YOUR COMMUNICATION STRATEGY >>>

THE NEW COMMUNICATION PARADIGM For over a decade we have been leading the way towards the new communication paradigm. Today, we anticipate risks and propose solutions in a climate of constant change.

Blogs

BRAND

Radio

TV

Forums

SOCIAL MEDIA

MEDIA

Magazines

Social Networks

Newspapers

Tweets Comments Chats Conversations Viral

Blogs

AUDIENCE

Microblogging

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Goals + Strategy

Auditing

Online presence analysis. >

Reputation, business, participation, coverage, control of the message, etc. >

Participation

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Press room 2.0

Blogs and microblogging.

Analysis

Acceso Social Monitor. >

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Influentials: (places, people, communities, groups), both positive and negative. >

Integrated into the communication plan. >

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Conversation as the primary goal.

Social media.

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Conclusions and recommendations. >

Customised message, stories. >

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Long tail.

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SOCIAL NETWORKS: A UNIVERSE OF CONVERSATIONS In the world there are more than 32 million blogs that include comments and opinions about organisations, brands and products.

20% of all tweets are about brands and products.

75% of internet users make use of social networks.

Barack Obama harnessed the power of social networks during his electoral campaign, through the use of social media.

The average time spent on social networks, per user, is 80 minutes per day.

Facebook and Tuenti have twice as many users as El Mundo.es and El Pais.es

Monthly 11-point Evolution Studies: 路 Positioning 路 Online media 路 Wikis 路 Trends >

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WE WORK FOR OVER 800 CLIENTS EACH DAY.

SUCCESS STORIES

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25 IBEX COMPANIES ARE CLIENTS OF ACCESO

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WHAT THEY SAY ABOUT US: >>>

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“Acceso’s tools allow us to carry out most of our daily management tasks from anywhere that has an internet connection. What’s more, the platform optimises the coordination between the different members of the Media Relations department for tasks like sending press releases, updating mailings, managing the online press room and monitoring breaking news in the media. As for measuring information, Acceso’s analysts have adapted perfectly to the needs of GAS NATURAL FENOSA.”

“The new Communication 2.0 Room will allow us to reach all of our publics far more effectively. Acceso has helped us to define and to implement a flexible tool featuring the most advanced technology in order to develop a communication strategy that adapts to the needs of the digital environment. Plus, it lets us work with complete autonomy when it comes to producing, managing, publishing and updating all of the content, without having to depend upon our IT department. Acceso provides us with a comprehensive service and platform for our internal and external communication.”

“For our company it is very important to keep on

Jordi García Tabernero

José Manuel Velasco

Julio Fernández

General Director of Communication and the Presidential Board of Gas Natural Fenosa

General Director of Communication and Corporate Responsibility at FCC

Director of Communication at the Globalia Group

top of all the information that emerges during the course of the day, and we must be able to access this information from wherever we find ourselves, in or out of the office, or in any other part of the world. The web platform that Acceso provides us with achieves just that: it makes it possible to consult all the news at any time and from any place, using a computer or with a simple mobile phone. Plus, thanks to its e-mail or SMS alerts service, we can feel certain that we will never miss any update.”

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Carmen Martín

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Nuria Solé

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Susana Gil

Anna Vázquez

PRODUCTS AND SERVICES

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WE OFFER YOU SOLUTIONS

MONITOR

ANALYSIS

Media monitoring Advanced technology and an expert team of documentalists monitor over 1,000,000 different information sources. Those that are relevant to your company are selected in real time. Maximum coverage and constant updates. Press, TV, radio and internet.

360

Impact and trend analysis A team of analysts transforms information into knowledge. We analyse the repercussions of your actions and of your media presence. We interpret them and evaluate them in order to help you to make the right strategic decisions.

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The comprehensive online management platform

MEDIA TOOLS

Tools for optimising communication management Multimedia news search engines, communication rooms... We offer you the most advanced web solutions, whether standard or 100% made to measure, depending on your needs, so that you can easily and efficiently manage communication with all of your target groups.

acceso360速: the number one platform.

A tool that offers you the most advanced functionality so that you can access the information that is most relevant to you, analyse its impact and plan and transmit your messages more effectively. The result: an interface that is customisable, easy to use, modular, mobile and accessible.

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A TEAM

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MªJosé Sancho

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David Lorenzo

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Rosanna Vidal

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Daniel Benedicto

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Beatriz Ortu単o

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PRODUCTS AND SERVICES

MONITOR >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

THE INFORMATION THAT IS RELEVANT TO YOU AND YOUR COMPANY. ONLY WHAT YOU NEED. MULTIMEDIA, CUSTOMISED, QUALITY AND IN REAL TIME.

We exhaustively select the information that is most relevant for you and we deliver it to you clearly, quickly and customised for your needs.

The monitoring you need to know where, when, who and how you, your brand, or your company are being talked about. With a proactive attitude and a careful and rigorous selection of the latest stories and the key news from your sector.

Whatâ&#x20AC;&#x2122;s more, we offer you the most advanced tools so that you can distribute said information within your organisation in the quickest and most effective way possible.

Customised service with more than 80 documentalists

Well-informed, no matter where you are

You will be able to customise your dossiers and structure them whichever way you like. Acceso provides you with the information you need to be able to make the right decisions. We have a group of specialist professionals for each and every sector.

Wherever you are, you will be able to keep abreast of all the news, and in real time. You can access our online platform and receive alerts with all the news that is relevant to your company via e-mail or SMS.

International, national and local information

From traditional media to social media

We work at the regional, national and international level, thanks to our agreements within Spain and in more than 50 other countries.

We handle information from a multi-media viewpoint: print media, audiovisual media and the whole gamut of online media.

High-quality formats

The news and much more At Acceso, we complete the news story with relevant information from recognised sources so that you can have access to data such as the circulation, coverage, audience and economic valuation.

We have agreements with the media so that we can offer you the news with the original format and quality of image, text, audio and video. Flexible and customised delivery: e-mail, PDF, XML, HTML, WMV, Excel, etc.

100% of the content

The worldâ&#x20AC;&#x2122;s most relevant audiovisual media, instantly

We index 100% of the content in the media in order to provide you with all the information that you need via an advanced multimedia search engine.

CNN, Bloomberg, BBC... we have instant information from the 50 most important international networks, to make sure that you remain informed in real time. Worldwide coverage.

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1,000,000 INFORMATION SOURCES Newspapers Magazines Radio TV DTT Online media Blogs Social networks Microblogs Forums Chats Online videos

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MªJosé Vacas

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Sonia Horcajo

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Marta Miravet

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Daniel Ballester

PRODUCTS AND SERVICES

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ANALYSIS >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

WE TURN INFORMATION INTO KNOWLEDGE TO HELP YOU TO MAKE THE RIGHT DECISIONS.

Our team of analysts and consultants interpret all of the information that is of relevance to your company and your sector in order to deliver you the key news stories, thus allowing you to: 1.

Follow the evolution and the trends of the information of interest to your organisation.

Corporate Reputation We analyse media information together with other external sources (Infoadex, EGM, OJD, etc.) in order to provide you with reports that analyse: mentions in the media and their relevance, audience, coverage and economic valuation of the appearances, tone of the information, brand recall and renown, corporate reputation, media dissemination of strategic attributes, benchmarking against competitors.

Information in context and recommendations to facilitate the decision-making process.

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Detect communication opportunities and risks.

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Manage situations of crisis for corporate image and reputation.

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Make use of evaluations that help you to prioritise target publics, messages and channels.

Social Media We help you to discover the current situation of your company and its reputation on the web and we advise you on the best way to participate in online conversations. It is crucial for you to know who is talking about your brand and how they are doing it; every day social media content becomes more important in purchasing decisions and usersâ&#x20AC;&#x2122; perception of your brands and those of your competitors.

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WHAT DO YOU WANT TO ANALYSE? At Acceso we have developed specific services according to the type of analysis, the sector and the field. Specialist methodologies and professionals to give you the answers you need.

Media impact

Strategic analyses

Event coverage

Online media analysis

Sponsorship Brand recall Reputation

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PRODUCTS AND SERVICES

MEDIA TOOLS >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

COMMUNICATION MANAGEMENT WEB TOOLS. THE LEADING COMPANY IN WEB 2.0 COMMUNICATION ROOMS

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Monitoring and Analysis

Planning

Distribution

SEARCH

PLANNER

SOCIAL MEDIA

YOUR MULTIMEDIA NEWS SEARCH ENGINE

THE TOOL FOR PLANNING YOUR CRM COMMUNICATION

A multimedia search engine, the sector’s first, that allows you to find what you need about all of the news in the press, on the radio, the television and the Internet.

CRM

SOCIALMONITOR MONITORING AND ANALYSIS OF SOCIAL MEDIA The platform that structures all of the information from the social media sources referring to your company and sector, sorting it according to its relevance, subject matter, tone... The tool that helps you to put the content in the right context.

SCORECARD YOUR COMMUNICATION CONTROL PANEL All of your company’s mentions in the media at a glance: graphs, indexes, tables... Acceso Media Scorecard organises your indicators for the management of your communication into quick and intuitive views, so that you can measure and control your media results, helping you to make the right decisions.

Manage your contacts better and more reliably thanks to our database technology which allows you to keep individual files for each professional, with their data and a historic log of all their interactions with your department, including e-mails and confirmations.

Communication channels Acceso Planner lets you send out corporate communiqués which are customised according to the profile of the addressee, and through different channels.

Coordination of target groups Create unlimited groups of professionals, according to the criteria that you choose: geographical, subject, profession, so that you can create specific communications for each group or circumstance.

Efficiency statistics We offer you statistical functionality that allows you to see exactly who opens, reads or replies to your online communications.

NEWSROOM THE CORE OF YOUR ONLINE COMMUNICATION STRATEGY. 100% TAILOR-MADE OR MODULAR. Every audience Get your messages to new audiences, communities and target groups. Increase the dissemination of the content that you generate.

Immediacy Publish all your content from any location. You decide what information you want to insert and edit. Instantly and to the highest quality, without depending upon the IT or systems department.

Environment 2.0 Interaction with the user. Relational. Multimedia content and context information. Participate, make yourself a part of the new Social Media.

Consistent Centralised communication from a single location. Integrated into your organisation’s web site, with the same design and corporate image.

Strengthen your brand image.

Crisis management React rapidly and effectively to crisis situations.

Activate responses and information and communicate efficiently when it counts the most.

We are leading the way In the conceptualisation and development of Communication Rooms that fit in better with your communication strategy. Companies such as BBVA, La Caixa, El Corte Inglés, Sol Meliá and FCC have already placed their trust in us.

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PRODUCTS AND SERVICES

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COMMUNICATION AND WORKFLOW MANAGEMENT IN A SINGLE PLATFORM More than 4,500 users a day work with acceso360速: the customised online platform with applications for the planning, distribution, monitoring and analysis of information. With acceso360速 you and your team will have access, wherever, whenever and however you like, to all of the online solutions for the efficient management of your corporate communication. Efficient, profitable solutions.

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Centralise all of your activities on a single multimedia platform

Multiple levels of customisation Different levels for customising your acceso360速, by yourself or with our help.

All of the services and tools that we have developed to date. All in a single web site in order to simplify processes and achieve better results.

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An interface designed for different user profiles, with intuitive, straightforward and decisive navigation.

Get access from anywhere You can manage your communication actions from any location. Flexibility and speed to increase your productivity.

Intuitive and easy to use

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Sonia Horcajo

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BARCELONA

MADRID

Carrer Torres i Amat, 21, 3ยบ 08001 Barcelona (Spain)

Paseo de la Castellana, 184, 2ยบ 28046 Madrid (Spain)

Tel. 93 492 00 00

Tel. 91 787 00 00

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Present in: ANDALUSIA | BALEARICS | CANARIES | VALENCIAN COMMUNITY | CASTILE & LEร N | GALICIA | BASQUE COUNTRY

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For more information, visit our web site: www.acceso.com