CEO Weekly UAE: Women Leaders Issue

EDITORIAL NEW BEGINNINGS

Vivek Malik Founder and CEO, CEO Weekly UAE

WOMEN LEADERS

CEO CEO

CELEBRATING THE POWER OF FEMALE LEADERSHIP

In this special edition of our magazine, we turn the spotlight on the remarkable women who are shaping the future of global business. As the world evolves, so too does the role of leadership, and we are witnessing a powerful transformation driven by female CEOs who are breaking barriers, redefining success, and leading with a vision that embraces both inclusivity and innovation.

The stories and insights shared in this issue highlight not only the achievements of these pioneering women but also the unique qualities they bring to their roles. From fostering collaborative cultures to prioritising long-term sustainability, female leaders are proving that diversity at the top is not just a moral imperative—it’s a business advantage. Their leadership styles are a refreshing departure from traditional norms, offering new pathways to success in an increasingly complex world.

As we explore the challenges these women have faced, we also celebrate their resilience and determination. The journey to the top has never been easy, but these leaders are proving that with the right support, vision, and tenacity, the future of leadership is bright—and increasingly female.

This issue is more than just a tribute to the women who have already made their mark; it’s a call to action for all of us to continue supporting and empowering the next generation of female leaders. By breaking down barriers and creating opportunities, we can ensure that women’s voices are heard and that their impact continues to grow.

We hope this edition inspires you as much as it has inspired us. Here’s to the future of leadership—bold, diverse, and led by women.

Warm regards,

Enjoy the read!

Sincerely,

Vivek Malik Founder and CEO, CEO Weekly UAE

Women in Entrepreneurship: Transforming the Business Landscape

In recent years, the entrepreneurial landscape in the UAE has undergone a significant transformation, largely driven by the emergence of women entrepreneurs. As the country continues diversifying its economy and encouraging innovation, women are increasingly stepping into the entrepreneurial arena, launching successful businesses across

various industries. This shift is empowering women and reshaping the UAE’s business environment in profound ways.

The rise of women in entrepreneurship is a testament to the UAE’s commitment to gender equality and economic diversification. Through supportive government policies, access to funding, and the growth of entrepreneurial networks, women can now pursue their business aspirations with greater ease and success. This feature will explore how women are changing the entrepreneurial landscape, the challenges they face, and the impact they are making on the UAE’s economy.

From technology startups to sustainable fashion brands, women entrepreneurs in the UAE are breaking new ground, creating jobs, and contributing to the country’s global competitiveness. Their stories of innovation, resilience, and leadership offer inspiration to others and highlight the dynamic role women are playing in shaping the future of the UAE’s economy.

Breaking Barriers: The Rise of Women Entrepreneurs

The UAE has long been recognized as a hub for entrepreneurship, offering a conducive environment for business growth and innovation. In recent years, this environment has become increasingly inclusive, with women entrepreneurs playing a more prominent role. This shift is the result of a combination of supportive policies, societal changes, and the determination of women to succeed in the business world.

Government Support and Policy Initiatives

The UAE government has been instrumental in promoting women’s entrepreneurship through various initiatives and policies. The National Strategy for Empowerment of Emirati Women 2015-2021 laid the foundation for gender equality in all sectors, including entrepreneurship. This strategy emphasized the importance of creating opportunities for women to start and grow their businesses, leading to a more inclusive economy.

Additionally, organizations like the Khalifa Fund for Enterprise Development and Dubai SME have provided critical support to women entrepreneurs by offering funding, training, and mentoring. These programs have helped bridge the gap between ambition and action, enabling more women to turn their business ideas into reality.

Cultural Shifts and Societal Support

Cultural attitudes towards women in business have also evolved significantly. Today, women in the UAE are encouraged to pursue entrepreneurial ventures, with growing recognition of their potential to contribute to the economy. This cultural shift is reflected in the increasing number of women-led businesses across various sectors, from technology to retail.

Entrepreneurial role models, such as H.E. Dr. Raja Easa Al Gurg and Mona Al Marri, have further inspired young women to enter the entrepreneurial space. Their success stories demonstrate that women can not only succeed but also thrive in the competitive world of business. As a result,

more women are now considering entrepreneurship as a viable and rewarding career path.

Statistics on Women Entrepreneurship in the UAE

The impact of these changes is evident in the growing number of women entrepreneurs in the UAE. According to recent studies, women now own nearly 10% of all registered businesses in the UAE, a significant increase from previous years. This growth is particularly notable in sectors such as technology, fashion, and healthcare, where women are leading the way in innovation and disruption.

Moreover, the UAE ranks high in the Global Entrepreneurship and Development Index for female entrepreneurship, highlighting the country’s commitment to fostering a supportive environment for women in business. These statistics underscore the transformative role women are playing in the UAE’s entrepreneurial landscape.

Case Study: Women in Technology Startups

One sector where women entrepreneurs are making significant strides is technology. Historically male-dominated, the tech industry in the UAE is now seeing an influx of women entrepreneurs who are launching startups that address local and global challenges. Noora Al Kaabi, for example, has made a name for herself in the tech world with her company, which focuses on artificial intelligence solutions for the healthcare sector. Her success is indicative of the broader trend of women leveraging technology to create impactful businesses.

These women are not only contributing to the growth of the tech sector but are also challenging traditional gender norms by excelling in fields typically dominated by men. Their achievements are paving the way for future generations of women to enter and succeed in the tech industry.

Navigating the Entrepreneurial Journey: Challenges and Opportunities

While the rise of women entrepreneurs in the UAE is a positive development, it is not without its challenges. Like their counterparts around the world, women in the UAE face unique obstacles in their entrepreneurial journeys. However, these challenges are also accompanied by significant opportunities, particularly in the context of the UAE’s rapidly evolving economy.

Access to Funding and Investment

One of the primary challenges for women entrepreneurs is access to funding. Despite the progress made, women still face difficulties in

ECONOMIC IMPACT

Women-led businesses are becoming a crucial part of the UAE’s economy, particularly in the SME sector, where they drive innovation, create jobs, and contribute to the country’s GDP.

The tech industry in the UAE is witnessing a notable rise in women entrepreneurs, with many launching startups that are not only profitable but also at the forefront of technological innovation

Despite progress, women-led startups in the UAE receive less funding than their male counterparts, underscoring the need for continued support and targeted investment initiatives.

securing investment for their ventures. Studies show that women-led startups receive less funding compared to those led by men, a disparity that can hinder the growth and scalability of their businesses.

However, this challenge has also led to the emergence of new opportunities. In response to the funding gap, several initiatives have been launched to support women entrepreneurs in securing capital. Organizations like Womena, a UAE-based angel investment platform, are specifically focused on investing in women-led startups. These initiatives are helping to level the playing field, providing women with the financial resources needed to grow their businesses.

Balancing Business and Family Life

Another challenge for women entrepreneurs is balancing the demands of running a business with family responsibilities. In a society where family roles are highly valued, women often find themselves juggling multiple responsibilities, which can impact their ability to focus on their businesses.

To address this, many women entrepreneurs are adopting flexible business models that allow them to balance their personal and professional lives. Additionally, the growth of co-working spaces and the increasing acceptance of remote work have provided women with more options to manage their time effectively. These developments are helping women maintain a healthy work-life balance while pursuing their entrepreneurial ambitions.

Networking and Mentorship

Networking is a crucial aspect of entrepreneurship, yet women often find themselves excluded from traditional business networks. This can limit their access to valuable resources, information, and opportunities. However, the rise of women-focused networking groups and events in the UAE is changing this dynamic.

Organizations such as the Dubai Business Women Council and Emirates Business Women Council are providing platforms for women entrepreneurs to connect, share experiences, and collaborate. These networks are not only fostering a sense of community among women entrepreneurs but are also opening doors to new business opportunities.

Mentorship is another area where women entrepreneurs are seeing increased support. Experienced business leaders are stepping up to mentor the next generation of women entrepreneurs, offering guidance and insights that are critical for success. These mentorship relationships are helping women navigate the challenges of entrepreneurship and scale their

TECH INDUSTRY

FUNDING DISPARITY

The Brief

businesses effectively.

Opportunities in Emerging Industries

Despite the challenges, the UAE’s rapidly diversifying economy presents numerous opportunities for women entrepreneurs, particularly in emerging industries. Sectors such as fintech, sustainable energy, and e-commerce are ripe for innovation, and women are well-positioned to capitalize on these opportunities.

For example, the rise of e-commerce has opened up new avenues for women entrepreneurs in the retail and fashion industries. By leveraging digital platforms, women can reach a global customer base without the need for significant upfront investment. This has democratized access to entrepreneurship, allowing more women to start and grow their businesses.

Similarly, the UAE’s commitment to sustainability is creating opportunities for women entrepreneurs in the green economy. From sustainable fashion to renewable energy startups, women are leading the charge in creating businesses that are not only profitable but also environmentally responsible.

The Impact of Women Entrepreneurs on the UAE Economy

The growing presence of women entrepreneurs is having a profound impact on the UAE’s economy. By creating jobs, driving innovation, and contributing to economic diversification, women-led businesses are playing a crucial role in the country’s development.

Economic Contributions

Women entrepreneurs are making significant contributions to the UAE’s GDP. As more women enter the entrepreneurial space, their businesses are generating revenue, creating employment opportunities, and stimulating economic growth. In particular, women-led SMEs are becoming a vital part of the UAE’s economic fabric, driving innovation and competitiveness in various industries. Moreover, women entrepreneurs are contributing to the UAE’s goal of becoming a global leader in innovation. Their businesses are not only addressing local challenges but are also positioning the UAE as a hub for entrepreneurial activity in the region. This is enhancing the country’s global standing and attracting investment from around the world.

Social Impact

Beyond economic contributions, women entrepreneurs are also making a significant social impact. Many women-led businesses are focused on addressing social issues, such as

education, healthcare, and sustainability. By aligning their business goals with social good, these entrepreneurs are creating positive change in their communities.

For instance, Reem Al Owais, founder of a sustainable fashion brand, is not only running a successful business but also promoting environmental awareness and ethical consumption. Her brand has become a symbol of the growing trend towards sustainability in the UAE, inspiring others to consider the social and environmental impact of their business decisions.

Looking ahead, the future for women entrepreneurs in the UAE is bright. The country’s continued focus on economic diversification, coupled with supportive policies and initiatives, will likely result in even more opportunities for women in business. However, sustaining this momentum will require ongoing efforts to address the challenges women entrepreneurs face.

Key to this will be ensuring that women have equal access to funding, mentorship, and networking opportunities. As the entrepreneurial ecosystem continues to evolve, it will be important to create an environment where women can thrive and contribute fully to the economy.

The UAE’s Vision 2030 highlights the importance of gender equality and women’s empowerment as drivers of national progress. By continuing to support women entrepreneurs, the UAE can harness the full potential of its population, ensuring that women play a central role in shaping the country’s future.

The Role of Education in Empowering Women Entrepreneurs

Education plays a crucial role in the rise of women entrepreneurs in the UAE. Over the past few decades, the UAE has made significant investments in education, particularly in fields such as science, technology, engineering, and mathematics (STEM). These efforts have equipped women with the skills and knowledge necessary to excel in various industries, including those traditionally dominated by men.

Universities and institutions across the UAE are offering specialized programs in entrepreneurship, which are increasingly attracting female students. These programs provide not only academic knowledge but also practical experience through internships, mentorships, and networking opportunities. As a result, a new generation of educated, ambitious women is emerging, ready to take on the challenges of entrepreneurship.

The Impact of Social Media and Digital Platforms

Social media and digital platforms have revolutionized the way businesses are conducted, offering women entrepreneurs in the UAE unprecedented opportunities to reach global audiences. Platforms like Instagram, LinkedIn, and Facebook have become essential tools for marketing, brand building, and customer engagement, allowing women to launch and grow their businesses with minimal initial investment.

Women in the UAE are leveraging these platforms to create strong personal and business brands, connect with customers, and expand their market reach. This digital empowerment is particularly evident in industries like fashion, beauty, and e-commerce, where women are leading successful online ventures. Additionally, the rise of e-commerce has democratized entrepreneurship, enabling women to operate businesses from home, balancing work and family life more effectively.

The Growing Influence of Women in Leadership Roles

The rise of women entrepreneurs in the UAE is not just a testament to our country’s commitment to gender equality but a reflection of the boundless potential women bring to the table.

As we continue to support and empower women in business, we’re building a more inclusive and innovative future for all.”

- Shaikha Bodour Al Qasimi, Chairperson of Sharjah Entrepreneurship Center (Sheraa)

As women continue to make strides in entrepreneurship, their influence is also growing in leadership roles within major corporations and government bodies. The UAE government has actively promoted gender diversity in leadership, with women now holding key positions in various sectors, including finance, technology, and healthcare. This shift is not only inspiring more women to pursue entrepreneurship but is also creating a more balanced and inclusive business environment.

Women leaders in the UAE are also serving as mentors and role models for the next generation of entrepreneurs. Their success stories provide tangible proof that women can

Future Outlook: Sustaining the Momentum

achieve great heights in business, encouraging others to follow in their footsteps. These women are not only shaping the future of the UAE’s economy but are also contributing to a global movement towards greater gender equality in business.

Collaborative Initiatives and Women-Focused Ventures

Collaborative initiatives and ventures focused on women’s entrepreneurship are becoming increasingly common in the UAE. These initiatives bring together women entrepreneurs, investors, and industry experts to share knowledge, resources, and opportunities. They also provide platforms for women to showcase their businesses, gain exposure, and attract potential investors.

One such example is the Womena initiative, which focuses on empowering women in the tech industry by providing access to capital, mentorship, and networking opportunities. These collaborations are crucial in overcoming the challenges that women entrepreneurs face, such as limited access to funding and mentorship. By working together, women

“

Women in the UAE are breaking barriers and redefining what it means to be an entrepreneur. With the right support and opportunities, we are not just contributing to the economy, but we are leading it towards new heights of innovation and sustainability.”

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H.E. Dr. Raja Easa Al Gurg, President of the Dubai Business Women Council

entrepreneurs in the UAE are creating a supportive community that fosters growth, innovation, and success.

Conclusion: The Road Ahead

The transformation of the entrepreneurial landscape in the UAE is a testament to the resilience, creativity, and leadership of women entrepreneurs. As the country continues to embrace gender equality and economic diversification, the role of women in business will only become more significant. However, to sustain this momentum, ongoing efforts are needed to address the remaining challenges, particularly in areas like access to funding and balancing work-life responsibilities.

The UAE’s vision for the future includes empowering women to contribute fully to the economy, and the continued rise of women entrepreneurs will be a key driver in achieving this goal. By supporting and celebrating women in entrepreneurship, the UAE is not only building a more inclusive economy but is also setting an example for the rest of the world.

Female CEOs: Shaping the Future of Global Leadership

Introduction

In the evolving world of business, female CEOs are not only breaking the proverbial glass ceiling but are also redefining what it means to be a leader in today’s global economy. As more women ascend to the highest echelons of corporate leadership, they bring with them fresh perspectives, innovative approaches, and a commitment to inclusive, sustainable growth. This shift is not just a trend; it is a powerful movement that is shaping the future of global leadership.

While the presence of women in CEO roles has historically been limited, recent years have seen a significant increase in the number of female leaders at the helm of major corporations. This change is driven by a growing recognition of the value that diverse leadership brings to organizations. Companies with female CEOs often outperform their peers, showing higher profitability, improved employee engagement, and better decision-making outcomes.

Despite these advancements, women still represent a small percentage of CEOs globally. However, as barriers continue to be dismantled, the path for future female leaders is becoming clearer and more accessible. This feature explores how female CEOs are transforming the business landscape, the challenges they face, and why they are the future of corporate leadership.

As of today, women hold approximately 10% of CEO positions in Fortune 500 companies—a number that, while still low, has been steadily increasing. This progress is a result of years of advocacy, policy changes, and a growing understanding of the importance of gender diversity

in leadership. Notable female CEOs, such as Mary Barra of General Motors, Jane Fraser of Citigroup, and Emma Walmsley of GlaxoSmithKline, have not only shattered stereotypes but have also proven that women can lead complex, global organizations successfully. Their leadership styles often emphasize collaboration, transparency, and long-term thinking, qualities that are becoming increasingly valued in today’s business environment.

Moreover, the rise of female CEOs is not confined to Western economies. In regions like the Middle East and Asia, more women are stepping into leadership roles, supported by progressive policies and changing cultural norms. This global movement is reshaping the corporate world, making it more inclusive and better equipped to handle the challenges of the 21st century.

Mary Barra, who became the CEO of General

Representation in Fortune 500: As of today, women hold approximately 10% of CEO positions in Fortune 500 companies, a significant increase from previous decades but still a small percentage compared to their male counterparts.

Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence. As women leaders, we bring a unique perspective that can drive meaningful change and foster a culture of inclusion and innovation.”

- Mary Barra, CEO of General Motors

Motors in 2014, is a prime example of how female leadership can transform an organization. Under her leadership, GM has navigated significant challenges, including the shift towards electric vehicles and the impact of the COVID-19 pandemic. Barra’s focus on innovation and sustainability has positioned GM as a leader in the automotive industry’s transition to cleaner, more efficient technologies. Barra’s success at GM highlights the unique strengths that female CEOs can bring to their roles. Her approach to leadership—marked by a commitment to transparency, employee engagement, and strategic foresight—has earned her widespread respect and has set a benchmark for other leaders to follow.

The rise of female CEOs is not just a win for gender equality; it is also proving to be a strategic advantage for companies. Numerous studies have shown that organizations with female leaders tend to perform better financially, are more innovative, and have stronger corporate cultures. This section delves into the tangible benefits that female CEOs bring to the table and why they are integral to the future success of

Financial Performance: Companies led by female CEOs are 25% more likely to outperform their peers in profitability, according to research by McKinsey & Company

It’s not just about breaking the glass ceiling; it’s about making sure that more women are empowered to rise through the ranks. Leadership isn’t a position, it’s a mindset, and women are demonstrating that we are ready to lead in every industry, on every level.

businesses worldwide.

One of the most compelling arguments for increasing the number of female CEOs is the impact on financial performance. Research by McKinsey & Company and other organizations consistently shows that companies with gender-diverse leadership teams are more likely to outperform their peers. Specifically, companies with female CEOs often report higher profitability, stronger stock market performance, and better overall financial health.

25%

Mary Barra CEO of General Motors in 2014

In Focus

This outperformance can be attributed to several factors. Female leaders are often more risk-aware and tend to focus on sustainable, long-term growth rather than short-term gains. They are also more likely to prioritize customer satisfaction and employee well-being, which can lead to stronger brand loyalty and lower turnover rates. These factors, combined with a more inclusive approach to decision-making, create a solid foundation for financial success.

Female CEOs are also driving innovation in their organizations. Their diverse perspectives and willingness to challenge the status quo make them well-suited to lead in today’s rapidly changing business environment. Women are more likely to foster a culture of creativity and experimentation, encouraging their teams to think outside the box and develop new solutions to complex problems. For instance, Jane Fraser, the first female CEO of a major U.S. bank, has been instrumental in driving Citigroup’s digital transformation. Under her leadership, the bank has invested heavily in fintech and digital banking solutions, positioning itself as a leader in an industry that is increasingly defined by technological innovation. Moreover, female CEOs often bring a collaborative approach to leadership, which can enhance problem-solving and decision-making processes. By seeking input from a diverse range of voices, they are able to identify opportunities and risks that might otherwise be overlooked. This inclusive leadership style is particularly valuable in industries where innovation and agility are key to success.

Another area where female CEOs excel is in shaping corporate culture. Women leaders tend to prioritize employee engagement, diversity, and inclusion, recognizing that a happy and motivated workforce is essential to achieving business goals. Companies led by women often report higher levels of employee satisfaction, lower turnover rates, and better overall workplace environments. For example, Emma Walmsley of GlaxoSmithKline has been praised for her efforts to create a more inclusive and employee-friendly culture at the pharmaceutical giant. Her focus on diversity and well-being has not only improved employee morale but has also contributed to the company’s strong performance in a highly competitive industry.

In today’s talent-driven economy, the ability to attract and retain top talent is a critical competitive advantage. Female CEOs, with their focus on creating supportive and inclusive workplaces, are well-positioned to lead their organizations in this regard. As the importance of corporate culture continues to grow, the influence of female leaders is likely to become

even more pronounced. Despite the growing number of female CEOs, the journey to the top is still fraught with challenges. Women aspiring to leadership roles often encounter significant barriers, from gender biases and stereotypes to limited access to networks and resources. However, these challenges are also catalysts for change, pushing women to develop unique strengths and strategies that ultimately make them more effective leaders.

Balancing the demands of a CEO role with personal and family responsibilities is another challenge that many women face. While worklife balance is a concern for all leaders, women are often expected to take on a greater share of domestic responsibilities, which can make it more difficult to dedicate time and energy to their careers. However, many female CEOs have found ways to navigate this challenge, often through strong support systems and by advocating for more flexible work policies. Some have used their positions to drive change within their organizations, implementing family-friendly policies that benefit all employees. By leading by example, these women are challenging traditional notions of work-life balance and showing that it is possible to achieve both professional success and personal fulfillment.

Despite these challenges, female CEOs have consistently demonstrated resilience and perseverance. Their ability to overcome obstacles and navigate complex environments has become one of their greatest strengths. Many women leaders have faced setbacks and biases but have used these experiences to fuel their determination and drive. For example, Ginni Rometty, the former CEO of IBM, faced numerous challenges as she led the company through a period of significant transformation. Her ability to stay focused, adapt to change, and maintain a long-term vision was instrumental in IBM’s success. Rometty’s story is a powerful reminder that resilience is a key trait of effective leadership and that challenges can often be the catalyst for growth.Female CEOs are not only making their mark by breaking barriers; they are also redefining leadership itself. Their unique qualities and approaches to leadership are increasingly recognized as essential for navigating today’s complex and rapidly changing business environment. This section explores the distinct leadership styles that female CEOs bring to the table and why these qualities are crucial for the future of corporate leadership.

One of the defining characteristics of female CEOs is their strong sense of empathy and emotional intelligence. These qualities allow women leaders to build deep connections with their teams, understand diverse perspectives,

and foster a supportive and inclusive work environment. In a world where employee engagement and well-being are critical to business success, these traits are invaluable.

Empathy enables female CEOs to lead with a people-first approach, prioritizing the needs and development of their employees. This not only boosts morale and productivity but also creates a culture of trust and collaboration. In times of crisis, such as the COVID-19 pandemic, this leadership style has proven to be particularly effective in maintaining employee engagement and organizational stability.

Female CEOs are also known for their collaborative and inclusive approach to leadership. Rather than relying on hierarchical structures, women leaders often emphasize teamwork, shared decision-making, and collective problem-solving. This inclusive leadership style encourages diverse perspectives and ideas, leading to more innovative solutions and better decision-making outcomes. For example, Sheryl Sandberg, COO of Facebook, has long advocated for inclusive leadership and the importance of bringing diverse voices to the table. Her approach has been instrumental in shaping Facebook’s corporate culture and in driving the company’s success in a competitive and rapidly evolving industry.

Another key strength of female CEOs is their focus on long-term vision and strategic thinking. Women leaders tend to prioritize sustainable growth over short-term gains, making decisions that are in the best interest of the company’s future. This forward-looking approach is particularly valuable in today’s business environment, where companies must navigate complex challenges such as technological disruption, globalization, and environmental sustainability. Female CEOs are also more likely to take a holistic view of business success, considering not only financial performance but also social and environmental impact. This broader perspective aligns with the growing emphasis on corporate responsibility and sustainability, making female leaders well-suited to guide companies through the challenges of the 21st century.

In today’s fast-paced and unpredictable business environment, adaptability and agility are critical leadership qualities. Female CEOs often excel in these areas, showing a remarkable ability to pivot in response to changing circumstances and to lead their organizations through periods of uncertainty. This adaptability is partly due to the unique challenges that women have faced in their careers, which have often required them to be resourceful and resilient. As a result, female CEOs are particularly adept

at managing change, navigating crises, and seizing new opportunities. Their ability to lead with agility is a significant asset in a world where change is the only constant.

As we look to the future, it is clear that female CEOs are not just part of a temporary trend— they are the vanguard of a new era of leadership. The qualities that women bring to their roles as CEOs—empathy, collaboration, longterm thinking, and adaptability—are exactly what is needed to navigate the complex challenges of the modern world. This section explores why the future of corporate leadership is increasingly female and what this means for businesses and society as a whole.

The global business environment is undergoing a profound transformation, driven by technological advancements, shifting consumer expectations, and the increasing importance of social and environmental responsibility. In this context, traditional leadership models are becoming less effective, and companies are recognizing the need for a new approach to leadership—one that is more inclusive, empathetic, and forward-thinking.Female CEOs are uniquely positioned to lead in this new environment. Their ability to navigate complexity, foster innovation, and build inclusive cultures makes them ideal leaders for the future. As businesses continue to evolve, the demand for leaders who can think differently and drive positive change will only increase, paving the way for more women to rise to the top.

The future of female leadership will also be shaped by policy and advocacy efforts aimed at promoting gender equality in the workplace. Governments, organizations, and advocacy groups around the world are increasingly recognizing the importance of female leadership and are taking steps to create more opportunities for women to advance in their careers. In the UAE, for example, initiatives such as the UAE Gender Balance Council and the National Strategy for Empowerment of Emirati Women are helping to create a more supportive environment for women leaders. These efforts, combined with global movements like #MeToo and HeForShe, are driving cultural and institutional changes that will accelerate the rise of female CEOs.The rise of female CEOs is not only transforming businesses but also has broader implications for society. Women leaders are more likely to prioritize corporate social responsibility, environmental sustainability, and ethical business practices. As more women assume leadership roles, these values will become more deeply embedded in corporate culture, leading to more responsible and sustainable business practices. Moreover, female

Challenges

One of the most pervasive challenges facing female CEOs is gender bias. Despite progress in gender equality, stereotypes about women’s capabilities and leadership styles persist. Women leaders are often judged more harshly than their male counterparts, facing greater scrutiny and higher expectations. This double standard can make it more difficult for women to be recognized for their achievements and to advance in their careers. Moreover, women often have to navigate the fine line between being perceived as too aggressive or too soft. This “double bind” can make it challenging for female leaders to assert themselves without facing backlash. However, many women CEOs have learned to turn these biases into strengths, using their emotional intelligence and communication skills to build strong, collaborative teams.

Another significant barrier for women aspiring to CEO roles is access to networks and resources. Historically, leadership positions have been dominated by men, who often have access to exclusive networks and opportunities that can accelerate their career progression. Women, on the other hand, may find it more difficult to break into these networks, limiting their access to mentors, sponsors, and high-profile assignments. However, the rise of women’s leadership networks and organizations is helping to level the playing field. Initiatives like Lean In, Women on Boards, and the International Women’s Forum are providing women with the connections, support, and resources they need to succeed in leadership roles. These networks are not only helping women advance in their careers but are also creating a stronger pipeline of female leaders for the future.

In Focus

CEOs serve as powerful role models for the next generation of leaders. Their success stories inspire young women to pursue their ambitions and challenge traditional gender roles. This ripple effect is helping to create a more equitable and inclusive society, where everyone has the opportunity to succeed, regardless of gender.

Looking ahead, the next generation of female CEOs will be even more diverse and dynamic. As more women enter leadership roles in traditionally male-dominated industries like technology, finance, and engineering, they will bring new perspectives and approaches that will continue to push the boundaries of what is possible. Education and mentorship will play a critical role in preparing these future leaders. By providing young women with the skills, knowledge, and networks they need to succeed, we can ensure that the pipeline of female leadership continues to grow. Organizations that invest in the development of female talent will be well-positioned to thrive in the future.

The rise of female CEOs is not just a milestone for gender equality; it is a signal of the profound changes taking place in the world of business. Women are not only capable of leading; they are proving to be some of the most

INNOVATION AND RISK MANAGEMENT

Female CEOs are often more risk-aware, focusing on sustaiable, long-term growth rather than short-term gains. Their leadership styles typically emphasize collaboration, transparency, and strategic foresight.

effective and visionary leaders of our time. As we move forward, it is essential to continue breaking down the barriers that women face and to create an environment where all leaders, regardless of gender, can thrive.

While significant progress has been made, the journey towards gender parity in leadership is far from over. It is crucial that we continue to advocate for policies and practices that support the advancement of women in business. This includes everything from equal pay and flexible work arrangements to access to education and leadership development programs. Companies must also play their part by fostering a culture of inclusion and by actively promoting diversity in their leadership teams. By doing so, they can unlock the full potential of their workforce and drive long-term success.

Achieving gender equality in leadership is not just a women’s issue—it requires the support and involvement of men as well. Male leaders have a critical role to play in advocating for gender diversity, mentoring female colleagues, and challenging the biases that hold women back. By becoming allies in this effort, men can help create a more equitable and inclusive business environment.

Finally, it is essential to focus on empowering the next generation of female leaders. This means providing young women with the tools and opportunities they need to succeed, from education and mentorship to career development and networking opportunities. By investing in the future of female leadership, we can ensure that the progress we have made continues and that women remain at the forefront of global leadership.

The future of leadership is bright, and female CEOs are leading the way. Their unique qualities, resilience, and determination are transforming the business world and setting new standards for what leadership can and should be. As more women rise to the top, they will continue to shape the future of global leadership, driving innovation, growth, and positive change.

In conclusion, female CEOs are not just the future—they are the present, and their impact will only grow in the years to come. By supporting and empowering women in leadership, we are not only promoting gender equality but also building a stronger, more inclusive, and more successful future for businesses and society as a whole. The time to act is now, and the future is female.

The Trends Mompreneurs: Harnessing Emotional Intelligence for Business Success

In the dynamic world of entrepreneurship, a unique and increasingly influential group of business leaders is emerging: Mompreneurs. These are women who have taken on the dual role of motherhood and entrepreneurship, balancing the demands of raising children with the challenges of building and running successful businesses. What sets mompreneurs apart is not just their ability to juggle these responsibilities but the way they leverage their emotional intelligence (EQ) to drive business success.

The Rise of Mompreneurs

The term “mompreneur” captures the essence of a growing trend where mothers are stepping into the entrepreneurial space, creating businesses that often cater to needs they have personally identified through their experiences as parents. From innovative baby products to services that make life easier for other parents, mompreneurs are turning their insights into profitable ventures.

This rise is fueled by several factors, including the desire for greater work-life flexibility, the ability to pursue a passion, and the need to contribute financially while managing the demands of family life. Mompreneurs are rewriting the rules of business, proving that motherhood and entrepreneurship are not mutually exclusive but can be a powerful combination.

The Power of Emotional Intelligence

Central to the success of many mompreneurs is their high level of emotional intelligence (EQ). EQ, often defined as the ability to understand and manage one’s own emotions and those of others, is increasingly recognized as a critical factor in effective leadership and business success. For mompreneurs, who constantly navigate the emotional landscapes of both their families and their businesses, EQ is not just an asset— it’s a necessity.

Empathy and Customer Connection

One of the key components of EQ is empathy, the ability to understand and share the feelings of others. For mompreneurs, this empathy often extends naturally from their roles as mothers into their businesses. They

Through design thinking, healthcare is being transformed with creative approaches that address complex challenges and improve patient outcomes, fostering a more empathetic and efficient healthcare system.

are adept at understanding the needs and desires of their customers—many of whom are other parents—and this deep understanding allows them to create products and services that resonate on a personal level.

For example, a mompreneur who has struggled to find a particular type of educational toy for her children may be uniquely positioned to develop a product that fills that gap. Her firsthand experience gives her insight into what other parents are looking for, and her empathy allows her to connect with her customers in a meaningful way, building strong relationships and brand loyalty.

Adaptability and Problem-Solving

Another critical aspect of EQ is adaptability, the ability to adjust one’s thinking and behavior in response to changing circumstances. Motherhood is a constant exercise in adaptability, as parents must continuously respond to the unpredictable needs and moods of their children. Mompreneurs bring this adaptability into their businesses, where it becomes a key driver of innovation and resilience.

In the fast-paced world of entrepreneurship, the ability to pivot quickly and effectively in

response to challenges is essential. Mompreneurs often excel in this area, using their problem-solving skills to overcome obstacles and find creative solutions. Whether it’s managing supply chain issues or responding to customer feedback, their adaptability ensures that their businesses remain agile and responsive.

Leadership and Team Building

Mompreneurs also bring strong leadership qualities to their businesses, many of which are rooted in their experiences as mothers. Leading a family requires patience, communication, and the ability to inspire and guide others—skills that are directly transferable to the business world.

These women are often highly skilled at building and leading teams, fostering a supportive and collaborative environment where employees feel valued and motivated. Their leadership style tends to be inclusive and empathetic, which not only enhances team cohesion but also drives productivity and innovation. In businesses led by mompreneurs, employees often report higher levels of job satisfaction and engagement, which contributes to the overall success of the company.

INNOVATION AND RISK MANAGEMENT

The number of mompreneurs has grown significantly in recent years, with estimates suggesting that 40% of small businesses in the U.S. are owned by women, and a substantial portion of these are mompreneurs balancing motherhood with entrepreneurship.

Impact on Success: Research

indicates that businesses led by emotionally intelligent leaders, such as mompreneurs, are 30% more likely to report high levels of employee satisfaction and engagement, which directly correlates with improved business performance.

The Trends

Work Life Integration

Perhaps one of the most significant ways mompreneurs leverage their EQ is in their approach to work-life integration. Unlike the traditional notion of work-life balance, which often implies a strict separation between professional and personal life, mompreneurs tend to blend the two in a way that reflects their values and priorities.

This integration allows them to be more present and engaged in both areas of their lives, reducing stress and increasing overall well-being. Their ability to manage emotions and set boundaries—key aspects of EQ—enables them to navigate the complexities of their dual roles effectively. This, in turn, makes them more resilient and better equipped to handle the inevitable challenges of entrepreneurship.

The Impact on Business Success

The impact of mompreneurs’ high EQ on business success is profound. Businesses led by emotionally intelligent leaders are more likely to thrive in today’s competitive market. These leaders are better at understanding and meeting the needs of their customers, building strong teams, and creating a positive work environment—all of which contribute to longterm success.

Moreover, mompreneurs often bring a unique perspective to the business world, one that values relationships, community, and social responsibility. This perspective not only differentiates their businesses but also aligns with the growing consumer demand for companies that prioritize people over profit.

Expanding Influence: The Broader Impact of Mompreneurs on Society and the Economy

As mompreneurs continue to carve out a significant niche in the entrepreneurial landscape, their influence extends far beyond the businesses they create. These women are not only redefining what it means to be an entrepreneur, but they are also reshaping societal norms and contributing to broader economic growth. Their success stories are paving the

way for more inclusive and diverse leadership in the business world, challenging traditional gender roles, and inspiring future generations to pursue their entrepreneurial ambitions without sacrificing their personal lives. Economic Contributions

The economic impact of mompreneurs cannot be overstated. By creating businesses that address real needs within their communities, they are generating employment opportunities, stimulating local economies, and contributing to GDP growth. Many mompreneurs start small, home-based businesses that grow into substantial enterprises, employing others and expanding their reach. This grassroots approach to business development often leads to sustainable growth, as these businesses are deeply rooted in their communities and driven by a genuine understanding of their customers’ needs.

Moreover, the success of mompreneurs encourages other women to enter the workforce or start their own businesses, further boosting economic participation and diversity. As more women see examples of successful mompreneurs, they are inspired to explore entrepreneurship as a viable career path, leading to a ripple effect of increased female entrepreneurship and economic empowerment.

Social Impact and Role Modeling

Mompreneurs are also making a significant social impact by serving as role models for other women and girls. Their ability to balance motherhood and business challenges the stereotype that women must choose between career and family. Instead, they demonstrate that it is possible to excel in both areas, provided there is determination, resilience, and the right support systems in place. This role modeling is particularly important for young girls who may one day aspire to be both mothers and business leaders. By witnessing the achievements of mompreneurs, these young women can envision a future where they do not have to compromise their personal goals for their professional ambitions. This shift in perspective can lead to greater gender equality in the workplace and a more diverse pool of talent in leadership positions.

The Future of Mompreneurship

Looking ahead, the future of mompreneurship is bright. As society continues to evolve and embrace more flexible work arrangements, the barriers to starting and growing a business while raising a family are gradually being dismantled. Technological advancements, such as digital platforms and

The Trends

e-commerce, have made it easier than ever for mompreneurs to reach a global audience, scale their businesses, and connect with other like-minded entrepreneurs.

In addition, the growing recognition of the value of emotional intelligence in leadership is likely to further elevate the status of mompreneurs. As businesses increasingly prioritize employee well-being, customer satisfaction, and corporate social responsibility, the empathetic and inclusive leadership style that mompreneurs often bring to the table will become even more sought after.

Challenges and Opportunities

Despite their many successes, mompreneurs still face unique challenges, including access to capital, balancing time between business and family, and overcoming societal expectations. However, these challenges also present

opportunities for growth and innovation. For instance, the rise of mompreneur-focused networks, incubators, and funding programs is helping to address some of these barriers, providing mompreneurs with the resources and support they need to thrive.

Furthermore, as the global economy becomes more interconnected, mompreneurs have the opportunity to expand their businesses beyond their local markets. By leveraging digital tools and platforms, they can reach new customers, explore new markets, and collaborate with other entrepreneurs around the world. This global expansion not only boosts their own businesses but also contributes to the diversification and resilience of the global economy.

Conclusion: A Lasting Legacy

In conclusion, mompreneurs are more than just business owners—they are pioneers of

Studies show that 60% of mompreneurs report better work-life integration compared to their peers, attributing their success to high emotional intelligence and the ability to manage stress effectively 60%

a new way of thinking about work, family, and leadership. Their ability to harness emotional intelligence, navigate complex challenges, and drive meaningful change sets them apart in the entrepreneurial world. As they continue to grow and succeed, mompreneurs are leaving a lasting legacy that will influence future generations of entrepreneurs and shape the future of business for years to come.

Their stories remind us that entrepreneurship is not just about financial success; it is about creating value, fostering connections, and making a positive impact on society. In a world that increasingly values diversity, inclusion, and emotional intelligence, mompreneurs are proving that the skills and experiences gained through motherhood are not just relevant— they are essential for building the businesses of the future. As we look to the future, it is clear that mompreneurs will continue to play a pivotal role in driving innovation, growth, and social change in the global economy.

CEO 50 Women Leaders 2024

DR. SUAD AL SHAMSI COVER STORY

NAVIGATING THE SKIES OF INNOVATION AND ENTREPRENEURSHIP

Growing up in a society where girls were often steered towards more conventional roles, Suad’s fascination with aviation and mechanics was seen as unusual. However, she never allowed societal expectations to deter her from pursuing her dreams. With a determination that belied her years, Suad decided to turn her passion into a profession. This decision led her to pursue a dual degree in Aeronautical Engineering and Aviation Management—a combination that would equip her with both the technical know-how and the strategic insight needed to excel in the competitive world of aviation.

Early Aspirations and Education

Dr. Suad Al Shamsi’s journey to becoming a trailblazer in the aviation industry is as remarkable as it is inspiring. From a young age, Suad demonstrated a curiosity and passion that set her apart from her peers. While other children engaged in traditional pastimes, Suad found herself captivated by machines—airplanes, cars, and anything mechanical. Her interest wasn’t superficial; she wanted to understand how these machines worked. This innate curiosity led her to take things apart and put them back together, a skill that would become a hallmark of her approach to problem-solving throughout her life.

Her education was more than just a steppingstone; it was a launching pad. The rigorous training in Aeronautical Engineering gave her a deep understanding of the technical aspects of aircraft design, while her studies in Aviation Management provided her with the tools to navigate the complex business landscape of the industry. This unique blend of skills laid a strong foundation for her future endeavors and set her apart from her contemporaries.

“Success is not just about achieving your goals; it's about inspiring others to reach theirs. As women, we have the power to uplift each other and create a ripple effect of positive change in the world of business

Challenging the Status Quo

Dr. Suad Al Shamsi’s career has been defined by her unwavering commitment to challenging the status quo. From the very beginning, she questioned why so many people seemed content to follow established paths without injecting creativity or passion into their pursuits. For Suad, conformity was never an option. She believed that true success could only be achieved by making a meaningful difference—by pushing boundaries and thinking outside the box.

This mindset has driven Suad throughout her career. Whether she was developing innovative solutions in the aviation industry or launching her own company, Suad has always approached her work with a sense of purpose. She reminds herself that passion is her driving force, even during times when financial rewards are not immediate. For her, the joy of making a difference and improving the status quo far outweighs any monetary gain.

Suad’s commitment to innovation is

evident in every aspect of her work. She doesn’t just accept things as they are; she constantly looks for ways to improve and innovate. This relentless pursuit of excellence has earned her a reputation as a visionary leader in the aviation industry. But Suad’s journey hasn’t been without its challenges. Like many innovators, she has faced obstacles and setbacks along the way. However, she has always viewed these challenges as opportunities to learn and grow. Her resilience and determination have been key to her success.

Entrepreneurial Journey and Lessons Learned

The path of entrepreneurship is often fraught with challenges, and Dr. Suad Al Shamsi’s journey has been no exception. When she founded her company, L2L, she had high aspirations and a clear vision for the future. However, she quickly realized that the road to success was not as straightforward as she had imagined. Her early ventures were marked by a series of setbacks, many of which stemmed from a lack of proper planning and market research.

Initially, Suad believed that in order to succeed, she needed to come up with groundbreaking innovations—ideas that would revolutionize the aviation industry. However, as she navigated the complexities of entrepreneurship, she learned that innovation doesn’t always have to be groundbreaking or expensive. Sometimes, the most effective innovations are those that address simple, yet critical, needs within the market.

One of the key lessons Suad learned early on was the importance of understanding her customers. In the beginning, she had a vision of what she wanted to create, but she didn’t always take the time to fully understand the needs and preferences of her target market. This lack of insight led to some early missteps, but it also provided valuable lessons. Recognizing the gaps in her approach, Suad took a step back and reevaluated her strategy. She conducted extensive market research, developed a comprehensive business plan, and tested her ideas both locally and globally.

This shift in approach proved to be a turning point for L2L. By focusing on understanding her customers and addressing their needs, Suad was able to develop a more robust business model. Over time, L2L established itself as a leading consultant and event company in the aviation industry. Suad’s ability to learn from her mistakes and adapt her approach has been key to her success. Her journey serves as a powerful reminder that entrepreneurship is not just about having great ideas—it’s about executing those ideas effectively and being willing to pivot when necessary.

Strategic Approach and Industry Insights

Dr. Suad Al Shamsi’s success in the aviation industry is not just a result of her passion and determination—it’s also a testament to her strategic thinking and deep industry insights. Starting an aviation business is no small feat.

Entrepreneurship is not just about financial success; it’s about passion and purpose. The joy of making a difference and improving the status quo far outweighs any monetary gain

It requires a thorough understanding of the industry, a well-crafted business plan, and the ability to navigate complex regulations and high capital requirements.

Suad emphasizes the importance of strategic planning in any entrepreneurial venture. She believes that building a strong brand and leveraging new technologies are crucial for success in the aviation industry. Her approach is informed by a deep understanding of industry trends and a keen awareness of the challenges and opportunities that lie ahead.

One area where Suad has made a significant impact is in aircraft design and interiors. She understands that in order to stay competitive in the aviation industry, businesses must continually innovate. Whether it’s improving the efficiency of aircraft design or enhancing the passenger experience, Suad is always

Challenges are not roadblocks—they are opportunities to learn, grow, and innovate. I’ve always believed that resilience is key to success in any field “

However, Suad’s success has not come without its challenges. As a woman in a male-dominated industry, she has faced her fair share of obstacles. Gender bias and stereotypes often create barriers to funding, resources, and opportunities for women in aviation. Suad has experienced these challenges firsthand, and she has become a strong advocate for gender equality in the field.

One of the ways Suad addresses these challenges is by promoting networking, collaboration, and mentoring. She believes that by supporting one another and working together, women in the aviation industry can break down barriers and achieve greater success. Her advocacy for gender equality is not just about creating opportunities for women— it’s about creating a more inclusive and di-

verse industry that benefits everyone.

Balancing Focus and Innovation

One of the keys to Dr. Suad Al Shamsi’s success has been her ability to balance focus with innovation. In a fast-paced and ever-changing industry like aviation, it can be easy to get distracted by the latest trends and technologies. However, Suad understands the importance of staying focused on her goals while also remaining open to new ideas and opportunities.

Suad has developed strategies for managing her time effectively and staying on track with her goals. She emphasizes the importance of creating valuable content, exploring new opportunities through innovation and technology, and developing actionable plans. By maintaining a clear focus on her objectives, Suad is able to ensure that her efforts translate into tangible results.

Building a strong team has also been a key element of Suad’s approach. She understands that no one can achieve success alone, and she places a high value on collaboration and teamwork. By surrounding herself with talented and dedicated individuals,

“

Aspiring female aircraft engineers should believe in themselves and their abilities... Getting involved in extracurricular activities, attending conferences, and volunteering time can help develop the skills needed to succeed

she ensures that her business remains on the cutting edge of the industry.

Monitoring progress is another important aspect of Suad’s approach. She believes that it’s not enough to set goals and develop plans—you also need to track your progress and make adjustments as needed. This methodical and strategic focus helps her stay on track and make the most of her time, ensuring that her efforts are always aligned with her larger vision.

Vision for the Future

Dr. Suad Al Shamsi’s vision for the future extends beyond traditional measures of success. While financial success is certainly important, Suad is equally focused on achieving non-financial goals that align with her broader vision of sustainable growth and profitability. She believes that by setting clear goals and visualizing her ideal future, she can ensure that her business not only thrives but also contributes positively to the industry and the community.

Suad’s vision is rooted in a desire to make a lasting impact on the world. She is committed to creating a business that is not only

successful but also sustainable and socially responsible. By focusing on both financial and non-financial goals, she ensures that her business remains aligned with her values and her larger mission.

One of the ways Suad is working towards this vision is by embracing innovation and technology. She believes that new technologies have the potential to revolutionize the aviation industry and create new opportunities for growth. However, she also understands that innovation must be balanced with a focus on sustainability and social responsibility. For Suad, success is not just about achieving financial milestones—it’s about creating a business that makes a positive difference in the world.

A New Path to Success

In a world that often equates success with stress and burnout, Dr. Suad Al Shamsi advocates for a more holistic approach. She believes that true success should encompass well-being, wisdom, and the ability to give back to the community. For Suad, success is not just about achieving professional milestones; it’s about thriving in all aspects of life.

Her perspective on success challenges conventional metrics and encourages others to redefine what it means to be successful. By focusing on personal fulfillment as well as professional achievement, Suad demonstrates that it is possible to build a successful business while also leading a balanced and fulfilling life.

Suad’s approach to success is not just about achieving her own goals—it’s about inspiring others to pursue their dreams and challenge the status quo. Through her work, she continues to make a meaningful impact on the aviation industry and the world, proving that with the right mindset and approach, anything is possible.

Conclusion

Dr. Suad Al Shamsi’s journey is a testament to the power of passion, perseverance, and innovation. From her early fascination with airplanes and mechanics to her successful career as an entrepreneur and industry leader, Suad has consistently challenged the status quo and pursued her dreams with determination and creativity. Her story serves as an inspiration to others, encouraging them to embrace their passions, challenge norms, and redefine success in a way that encompasses both personal fulfillment and professional achievement. Through her work, Suad continues to make a meaningful impact on the aviation industry and the world, proving that with the right mindset and approach, anything is possible.

AIn the fast-paced world of real estate, few names resonate with as much influence and innovation as Amira Sajwani. As the Founder & CEO of PRYPCO, and the Managing Director at DAMAC Properties, Amira is not just following in her father’s footsteps—she’s carving her own path, one bold decision at a time.

Amira, the daughter of Mr. Hussain Sajwani, the visionary behind DAMAC Properties, has been a driving force in the transformation of the real estate landscape in the Middle East. Un-

A JOURNEY OF PASSION, LEADERSHIP, AND INNOVATION

der her leadership, the Sales department at DAMAC has seen unprecedented growth, fueled by her strategic activation of channel partners and agent portals, as well as the launch of high-demand products. Her approach has not only kept DAMAC ahead of the curve but has also set new benchmarks for property development companies across the MENA region.

But Amira’s ambitions don’t stop at traditional real estate. With the launch of PRYPCO, she’s pioneering a paradigm shift in the market. PRYPCO is designed to provide a seamless, transparent, and secure real estate experience, offering personalized solutions that empower investors to own every aspect of their property journey. “A paradigm shift in the market, PRYPCO lets you own the property, the process, and all things in between,” Amira proudly states.

Her vision is clear: to revolutionize the real estate industry by integrating technology and innovation into every step of the process, ensuring that investors have full control over their investments. In an industry often criticized for its opacity and complexity, Amira Sajwani is leading the charge toward a future where transparency and customer empowerment are at the forefront.

As the real estate market continues to evolve, Amira Sajwani’s influence is undeniable. Her bold moves and visionary leadership are not just transforming DAMAC Properties but are setting the stage for the future of real estate in the Middle East and beyond.

AMIRA SAJWANI

NOOR SWEID

CEO 50 Women Leaders 2024

PIONEERING VENTURES AND BREAKING BARRIERS

Noor Sweid is a trailblazer in the world of venture capital, recognized for her groundbreaking achievements as the Founder and Managing Partner of Global Ventures, a UAEbased firm that champions innovation and entrepreneurship across the region. Her remarkable career is marked by a series of firsts, most notably becoming the first woman to operate, scale, and successfully IPO a company in MENA, with listings on both NASDAQ Dubai and the London Stock Exchange.

Beyond her entrepreneurial successes, Noor is deeply committed to leadership and global change. As a member of the Aspen Global Leadership Network and the World

Economic Forum’s Young Global Leaders, she’s at the forefront of conversations shaping the future of business and society. Her influence extends to academia and global entrepreneurship through her roles on the Board at MIT Sloan and as a founding Board member of Endeavor UAE.

Her achievements have not gone unnoticed—Noor has been named among the ‘Top 50 Women in Tech’ by Forbes and recognized as one of the ‘Most Influential Arabs’ by Arabian Business. Noor Sweid’s impact on the MENA region’s business landscape is profound, and her journey continues to inspire countless women and entrepreneurs worldwide.

A FINANCIAL POWERHOUSE

CEO 50 Women Leaders 2024

Sarah Al Suhaimi is a prominent figure in the financial services industry, with over 20 years of experience that has solidified her reputation as a leader in banking and finance. Currently serving as the Chairperson of the Saudi Tadawul Group, Sarah has been instrumental in shaping the future of the region’s financial markets. In September 2022, she expanded her influence by being appointed Chair of Lazard’s financial advisory business for MENA, a role that underscores her expertise and leadership in the industry.

Under her guidance, the Saudi Tadawul Group has achieved significant milestones, including the November 2022 update by

FTSE Russell, which adjusted the group’s investability weightings on key global indices like the FTSE All-World Index, FTSE Global Mid Cap Index, and FTSE Emerging Index. In December 2022, she led the signing of a Memorandum of Understanding with Boursa Kuwait, opening avenues for collaboration in Fintech, products, and sustainability initiatives within ESG.

Before her current role, Sarah Al Suhaimi was the CEO of Saudi National Bank Capital, where she made a lasting impact. Her leadership continues to drive innovation and growth in the banking and financial services sector, making her one of the most influential women in the MENA region.

SARAH AL-SUHAIMI

LEADING WITH VISION IN THE CONSUMER GOODS SECTOR

SHAZIA SYED

CEO 50 Women Leaders 2024

SShazia Syed is a seasoned leader with a distinguished career in the consumer goods industry, currently serving as the General Manager for Unilever in North Africa, Levant, Iraq, and Arabia—a role she took on in 2021. Her extensive expertise in managing complex markets and driving growth is further highlighted by her position as Senior Customer Development Lead for Arabia. Shazia’s career at Unilever began in 1989, and over the decades, she has held various leadership roles across multiple regions, showcasing her adaptability and strategic vision.

In addition to her roles at Unilever, Shazia Syed extends her influence beyond the company through her involvement in the financial sector. She serves on the board of United Bank Limited (UBL) in Pakistan, where she is a member of the Board Risk & Compliance Committee and

the Chairperson of the Board Audit Committee. These roles underscore her financial acumen and her ability to provide strategic oversight in complex regulatory environments. Her contributions at UBL are vital, particularly in ensuring robust governance and compliance in an increasingly challenging financial landscape.

Shazia’s leadership portfolio is further enriched by her previous board positions with Pukka Tea and Pepsi Lipton. These roles allowed her to influence the strategic direction of well-known global brands, contributing to their growth and market positioning. Additionally, her tenure as president of the Overseas Investors Chamber of Commerce & Industry and director of the Pakistan Business Council highlights her commitment to fostering a positive business environment and her influence within the broader business community.

Throughout her career, Shazia Syed has demonstrated a consistent ability to lead with vision and purpose. Her strategic insight and leadership skills have made her a formidable figure in the consumer goods sector and a significant influence across multiple regions. Her roles across various organizations reflect her diverse expertise and her ability to navigate and manage the complexities of global business, making her a key player in shaping the future of the industries she is involved in.

CEO 50 Women Leaders 2024

Elena Sorlini, Managing Director and CEO of Abu Dhabi Airports, is a prominent leader in the travel and tourism sector with over 20 years of experience in aviation. Joining ADQ in 2021, she has since played a pivotal role in driving growth and enhancing connectivity at Abu Dhabi International Airport.

Under her leadership, the airport saw nearly six million passengers in Q3 2023, marking a 29.3% increase from the same period in 2022. The expansion in connectivity was equally impressive, with 119 destinations served by 24 airlines, solidifying Abu Dhabi as a key global hub.

Elena’s influence extends beyond her executive role; she is an active member of the boards at Abu Dhabi Airports, Etihad Aviation Group, Abu Dhabi Aviation, and ADQ Aviation and Aerospace Services. Her strategic vision and industry expertise have been instrumental in the airport’s continued success and growth.

With her extensive experience and leadership acumen, Elena Sorlini is not only shaping the future of Abu Dhabi’s aviation industry but also contributing significantly to the broader travel and tourism sector in the region.

ELENA SORLINI

A VISIONARY LEADER IN HEALTHCARE

Shaista Asif, Co-Founder and Group CEO of PureHealth Holding, has been at the forefront of transforming the healthcare landscape since cofounding the company in 2006. Her leadership reached new heights in December 2023 when she was appointed Group CEO, coinciding with PureHealth’s landmark IPO on the Abu Dhabi Securities Exchange (ADX). The IPO was a resounding success, raising $986 million and being oversubscribed by 483 times in the retail tranche and 54 times in the professional subscriber tranche.

Under her guidance, PureHealth has made significant strides in expanding its global footprint. In January 2024, the group acquired the U.K.’s largest independent hospital operator, Circle Health Group, for $1.2 billion before debt. The same month, PureHealth further solidified its position in the U.A.E. by acquiring Sheikh Shakbout Medical City, the country’s largest healthcare complex, valued at $600 million with revenues of $585.4 million.

Shaista Asif’s strategic vision and leadership have not only driven PureHealth’s rapid growth but have also positioned it as a key player in the global healthcare sector. Her influence continues to shape the future of healthcare in the U.A.E. and beyond.

CEO 50 Women Leaders 2024

HANA AL ROSTAMANI

CEO 50 Women Leaders 2024

LEADING THE FUTURE OF BANKING AT FAB

Hana Al Rostamani is a distinguished leader in the banking sector, currently serving as the Group CEO of First Abu Dhabi Bank (FAB), the UAE’s largest bank by assets, which amounted to $272.4 billion in 2021. Her appointment as the first woman to lead FAB marks a significant milestone in the region’s financial landscape, underscoring her exceptional capabilities and strategic acumen. Al Rostamani oversees FAB’s operations across 19 markets on five continents, serving over three million customers and leading a workforce of 6,600 employees.

Since assuming the role, Al Rostamani has driven FAB’s expansion strategy with a focus on strengthening the bank’s regional presence. A key highlight of her leadership was the acquisition of Bank Audi’s unit in Egypt in 2021, a move that significantly bolstered FAB’s footprint in the Middle East. This strategic acquisition is part of her broader vision to position FAB as a leading financial institution not only in the UAE but across the region, enhancing its capabilities and market reach.

Beyond her role at FAB, Al Rostamani’s influence extends across multiple sectors. She holds prestigious board positions with the International Finance Corporation (IFC) and the AW Rostamani Group, where she contributes her strategic insight and leadership expertise. Her role at IFC, a member of the World Bank Group, allows her to influence global financial policies and contribute to sustainable development goals, reflecting her commitment to impactful leadership on a global scale.

Al Rostamani’s accomplishments have not gone unnoticed. In 2022, Forbes

Middle East ranked her as the third most powerful businesswoman in the MENA region, a recognition that highlights her significant contributions to the banking industry and her role as a leading figure in the business community. Her leadership at FAB has not only been about financial growth but also about driving innovation and embracing new technologies, setting the stage for the future of banking in the UAE.

Under her stewardship, FAB continues to play a crucial role in the economic development of the UAE, adapting to the evolving needs of its diverse clientele and embracing a forward-looking approach. Al Rostamani’s leadership is characterized by a focus on customer-centric solutions, operational excellence, and a commitment to sustainability, all of which are key components of her strategy to propel FAB to new heights.

Hana Al Rostamani’s journey is a testament to the impact that visionary leadership can have in transforming industries. As she continues to lead FAB into the future, she is not only shaping the trajectory of the bank but also setting a powerful example for future generations of female leaders in the UAE and beyond.

Hana Al Rostamani’s leadership is not only transforming FAB but also reshaping the broader financial landscape of the region. She is a champion for digital transformation, prioritizing innovation to enhance customer experience and streamline operations. Her commitment to empowering women in leadership positions further strengthens her legacy as a role model for aspiring female executives, inspiring a new generation of leaders across the UAE and beyond.

CEO 50 Women Leaders 2024

MARIAM SHAIKH

A JOURNEY OF PASSION, LEADERSHIP, AND INNOVATION M

Dr. Mariam Shaikh is a renowned name in the field of education with over 35 years of experience and an illustrious career marked by numerous achievements and accolades. She is a prominent figure in the United Arab Emirates (UAE) in the domain of education and entrepreneurship and stands out for her exceptional dedication, vision, and impact. In this exclusive interview, we delve into Dr. Mariam’s remarkable journey, pioneering initiatives, vision for education, and ongoing efforts to empower students and promote global collaborations.

Dr. Mariam Shaikh’s journey in this sector has been truly remarkable. As we began our conversation, she talked to us about her background and journey that led to establishing MS Education Consultants, “I am from Mumbai, India, and I’ve lived in the United Arab Emirates for 38 years. Throughout my 35-plus years of career in education, I’ve held a variety of responsibilities and accomplished important milestones. The foundation of my preschool in the 1980s marked the beginning of my adventure, which also included positions in K–12 schools as a principal and as a Senior Leader at Canadian University Dubai, Heriot-Watt University Dubai Campus, and Amity University Dubai.

I decided that it was time for me to take a break and retire as the vice president of Amity University Dubai in January 2020. I flew back to my home in Mumbai and thought of a peaceful retirement life taking care of my art gallery. My plans were unexpectedly changed by the lockdown, and I realized that I was not ready for retirement yet. There were goals I wanted to achieve in the field of education, rather, my goal was to start my own company MS Education Consultants, in Dubai. From day one, I have always been driven by a passion for Higher Education, Student Recruitment, Marketing, Strategic Development, International Relations, and Student Experience. I enjoy counseling students and mentoring young entrepreneurs to help them overcome any obstacles they face. My goal in the education sector is to drive student engagement and achievement with a steadfast focus and my primary objective through my company would be to guide students worldwide, in making decisions regarding admissions and achieving their professional aspirations” Dr. Mariam narrated her journey.

“Dedication to student growth is the cornerstone of effective teaching. It’s about nurturing hearts and spirits, guiding each student towards their fullest potential.”

We asked Dr.Mariam what are some of her achievements that led to founding her company in the UAE. She proceeded to explain, “Recognizing the potential for international collaboration, I have spearheaded the establishment of several esteemed foreign university branches in the UAE. After my stint in school education, I ventured into the Higher Education Sector to pursue new opportunities and assist students in fulfilling their academic and career aspirations. I was fortunate to play a key role in establishing some of the most reputed foreign university branch campuses in the UAE, such as the University of New Brunswick in Dubai Knowledge Village. This was my first pioneering effort to encourage foreign universities

to set up their campuses in Dubai.”

Education is one of those industries that never stops growing. Dr. Mariam played a key role in developing and carrying out strategic business plans for colleges and universities. These tactics complement the institution’s objectives and vision. She assisted institutions in becoming competitive and flexible in the ever-evolving educational landscape by emphasizing long-term growth. As a Senior Leader at various universities, Dr. Mariam shared the strategies employed to attract and retain a diverse student population, “Firstly, I have worked on building strong partnerships with schools, colleges, and other educational institutions across the globe to create a robust pipeline of prospective students.

Secondly, I have leveraged digital platforms and social media to promote the world-class education offered by the institutions. I have also traveled extensively as a Brand Ambassador, participating in foreign delegations to promote Higher Education and showcase Dubai as an Education Hub and a destination of choice for students seeking Higher Education. Lastly, I have emphasized the importance of providing personalized guidance and support to students throughout their academic journey. By understanding their unique needs and aspirations, we can better empower them to pursue their goals and succeed in their chosen fields.” She replied.

In 2020, Dr. Mariam received an Honorary Doctorate in Transformational Educational Leadership, reinforcing her dedication to empowering students. That same year, she founded MS Education Consultants. “We aim to foster crucial partnerships for Innovative Learning Programs, Entrepreneurship & Empowerment initiatives, Government projects, and Industry collaborations to equip students with the necessary skills for success in our rapidly changing world. Our services cover various areas, including Student Recruitment to boost university enrolment, Consulting for setting up new campuses in the UAE or GCC region for international educational institutions, Specialized Online Training Programs, and Cultural and Higher Education Experience Programs.”

As the Middle East Strategist for the prestigious University of Guelph (UofG) and the Middle East Representative for Toronto Metropolitan University (TMU), Dr. Mariam’s key focus areas are to assist students from the

Middle East with their admission into these prestigious institutions and to promote the world-class education they offer. Her objectives include building strong relationships with schools, colleges, and other educational institutions in the region, providing personalized guidance and support to students, and organizing events and activities that showcase the unique strengths and offerings of UofG and TMU.

Dr. Mariam received numerous awards and accolades throughout her career. She shared a few memorable ones and what they mean to her, “I have been fortunate to receive several awards and accolades throughout my career, each of which holds a special place in my heart. Some of the memorable ones include the Golden AIM Conference Awards - Most Prestigious Education Professional In Asia, Educator of the Year - ME EMMI Empire USA, Asia’s Top 100 Women Power Leaders by White Page International UK, and the Entrepreneur Award Winner - Emirates Women Award from H.H. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman & CEO of Emirates Airline and Group.

These recognitions serve as a constant reminder of the impact I have been able to make in the lives of students and the education sector as a whole. They also motivate me to continue striving for excellence and push-

ing the boundaries of what is possible in the realm of education.” She blushed with pride.

Before wrapping up, we asked Dr. Mariam for advice she’d offer to aspiring educators and professionals seeking to make a difference in education. She shared, “My advice is to always stay passionate about your work and prioritize your students’ needs and aspirations. Education has the power to transform lives and shape our future. By putting students at the center and fostering strong partnerships, you can make a lasting impact on the sector’s growth and development.”

She continued, addressing entrepreneurship, “Entrepreneurship is both challenging and rewarding. It requires passion, continuous learning, and a solid business plan. Stay updated on trends, strategies, and technologies. Efficient time and financial management, along with adaptability, are crucial skills. Build relationships with mentors, peers, and customers. Embrace setbacks as opportunities for growth, and stay true to your vision and values. Success is achievable with passion, persistence, and a commitment to learning.”

With that, Dr. Mariam concluded her insightful interview.

EMPOWERING GLOBAL MARKETS THROUGH STRATEGIC ENTREPRENEURSHIP

Empowerment isn’t just about achieving success; it’s about creating opportunities for others to rise alongside you. True leadership is measured not by what you accomplish alone, but by how many you uplift on your journey “

JAt the intersection of innovation and ambition, Juliet D’Costa shines as a symbol of empowerment, visionary leadership, and strategic brilliance in the entrepreneurial landscape. Her journey, spanning over two decades, has seen her leave an indelible mark across multiple industries, making her a trailblazer in the fields of event management, social media strategy, real estate investment, and more. But what sets Juliet apart is not just her diverse business portfolio, but her unwavering commitment to excellence and her ability to inspire others on their own entrepreneurial journeys.

From Vision to Reality: The Birth of Jade Event Management

Juliet D’Costa’s entrepreneurial journey began with Jade Event Management, a venture that redefined the art of event planning. At the helm of this successful enterprise, Juliet infused creativity, meticulous attention to detail, and a passion for perfection into every occasion. Jade Event Management quickly became synonymous with excellence, delivering unforgettable experiences that resonated with clients and guests alike. When asked about the secret behind her success in the events industry, Juliet shares, “It’s all about creating moments that people will remember for a lifetime. Attention to detail is key, but so is the ability to see the bigger picture and how all elements come together.”

Expanding Horizons: The Clout Social Media Agency

Not one to rest on her laurels, Juliet ventured into the digital world with The Clout Social Media Agency. Understanding the power of social media in today’s business landscape, Juliet and her team harnessed the potential of digital platforms to transform businesses’ and individuals’ online presence. “In today’s world, your digital footprint is as important as your physical presence, Our goal at Clout is to help our clients not just stand out, but thrive in the ever-competitive online space.” Juliet remarks.

Juliet’s strategic campaigns and data-driven approach have resulted in significant growth and engagement for her clients, solidifying her position as a forward-thinking leader in the digital space. “The key is to understand your audience and deliver content that resonates with them on a personal level, Social media is not just about marketing; it’s about building relationships and trust.” she explains.

Venturing into Real Estate: A Strategic Move

Juliet’s entrepreneurial spirit did not stop at events and social media. Recognizing the potential in real estate investment, she expanded her portfolio to include properties in India and the UAE. Her ability to navigate the complexities of the real estate market and make astute decisions has led to the successful management of diverse investment portfolios. “Real estate is about more than just buying and selling properties, It’s about understanding market trends, being patient, and making strategic decisions that will pay off in the long term,” Juliet says.

Her strategic vision and business acumen have made her a respected figure in the real estate sector, where she continues to make impactful investments. “The key to success in real estate is to stay informed and be willing to take calculated risks,” Juliet advises. “You have to be prepared to adapt to changing market conditions and always be on the lookout for new opportunities.”

A Global Powerhouse: Connecting Markets and Industries

Juliet D’Costa’s influence extends far beyond the borders of the UAE and India. She has established herself as a global powerhouse, connecting markets and industries across Indonesia, Korea, Singapore, China, Norway, Ghana, and the UK. Through her expansive network, Juliet has opened doors for entrepreneurs and investors, particularly in the dynamic markets of the Middle East.

In India, Juliet leads a high-ticket networking group for investors, fostering an exclusive community that fuels innovation and growth. Her efforts have not only facilitated business opportunities but also created a platform for collaboration and knowledge sharing. “Networking is not just about meeting people; it’s about building meaningful connections that can lead to mutually beneficial partnerships,” she explains.

Juliet’s portfolio is a testament to her versatility and forward-thinking approach. She is an

equity partner in a diverse array of industries, including tech, artificial intelligence, beauty, and luxury lifestyle. Her investments also extend to an event management company in India, showcasing her keen eye for opportunities that drive both cultural and economic impact.

The Heart of a Leader: Empowering Oth-

ers

What truly sets Juliet D’Costa apart is her visionary leadership and her unwavering commitment to empowering others. As a Certified Business Strategist Coach, Juliet has transformed countless corporate leaders and entrepreneurs into success stories. Her approach is rooted in empathy, intuition, and a deep understanding of the challenges faced by those in the business world. “My mission is to help others achieve their goals, no matter what challenges they’ve faced,” Juliet says. “I believe in the power of transformation and the limitless potential within each person.”

During the challenges of the pandemic, Juliet’s efforts to spread positivity and hope earned her well-deserved recognition. She has become a champion of positivity, not just in business but in life. “In times of crisis, it’s important to stay positive and focus on what you can control,” she advises. “Your mindset can make all

the difference in how you navigate challenges.”

Juliet’s

Advice to Aspiring Entrepreneurs

Juliet D’Costa’s journey is one of resilience, determination, and an unwavering commitment to her passions. Her advice to aspiring entrepreneurs is simple yet profound: “Own your space. Establish your domain and navigate it with unwavering confidence. Don’t let external perceptions dictate your worth or potential. Your journey and achievements are a testament to your resilience and vision. Let these qualities be the cornerstone of your enterprise, guiding you to innovate and lead with distinction.”

She adds, “Remember, the authority to define your trajectory lies solely within you. Embrace the challenges, learn from them, and let them propel you towards greater success.”

As Juliet D’Costa continues to push boundaries, her future endeavors promise even greater innovation and impact. Whether it’s expanding her real estate portfolio, leading new digital campaigns, or guiding the next generation of entrepreneurs, Juliet’s journey is far from over. Her story is a beacon of inspiration, embodying the essence of empowerment and the limitless possibilities of a visionary entrepreneur.

PIONEERING TRANSFORMATIONAL WELLNESS TRAVEL THROUGH PASSION AND PURPOSE

VALERIA

CEO 50 Women Leaders 2024

Valeria, a psychologist and holistic therapist with a deep passion for travel, has transformed her life’s purpose into a thriving business that unites her knowledge, spirituality, and love for exploration. Growing up in Costa Rica with a single mother, Valeria learned the importance of hard work and financial independence early on. Her surroundings, filled with tourists seeking balance and happiness, sparked an awareness in her that travel could be more than just an escape—it could be a path to self-discovery and healing.

Determined to pursue a career that aligned with her values, Valeria earned her degree in psychology, later expanding her expertise with holistic therapy. Her time working in a call center to pay for her education was challenging, but it instilled in her a resolve to create a life where she could help others while pursuing her passions. Once she graduated, Valeria began taking on patients, which eventually led to group workshops and spiritual retreats around the world.

As her psychology practice flourished, so did her desire to travel. Valeria realized that solo travel was not just a hobby; it was a powerful tool for personal growth. She began to understand how travel could enhance self-knowledge, intuition, and inner peace. Recognizing this, she founded “Top

Wellness Travel,” a business that integrates mental health, holistic wellness, spirituality, and travel into transformative experiences for her clients.

Valeria’s journey wasn’t without obstacles. She faced the technical challenges of starting a business on her own, without a support system. However, she approached these difficulties head-on, learning new skills, finding trustworthy partners, and staying true to her higher purpose. For Valeria, her work isn’t just a job—it’s a mission. She believes that by putting her gifts and knowledge in the service of others, she is making the world a better place.

Her commitment to her mission drives her to stay focused, even when faced with challenges. Valeria draws inspiration from her passions, such as yoga and breathwork, and remains dedicated to her vision of providing exceptional travel services that lead to deep, life-changing experiences.

Valeria defines success not by financial gain, but by the positive impact she has on others. Her goal is to see “Top Wellness Travel” become the leading wellness travel agency worldwide, known for its transformational experiences and exceptional service. She encourages others to pursue their dreams with clarity and patience, reminding them that life itself will guide the way if they stay true to their passions and higher mission.

LUBNA JAWHARJI

CEO 50 Women Leaders 2024

LUBNA JAWHARJI’S QUEST FOR FITNESS, EMPOWERMENT, AND INTERNATIONAL RECOGNITION

Meet Lubna Jawharji, fondly known as Lubz, a beacon of inspiration and empowerment in the fitness and wellness world. With a successful career in project management, social media, and client relationships, Lubna had a life of comfort and security. However, she was driven by a deeper purpose and passion – fitness and wellness. In 2018, she took a courageous leap of faith and left her flourishing career to pursue her true calling. Lubna is also a dedicated mother of two girls, balancing her family responsibilities while continuing to follow her passion for fitness. In this insightful conversation, Lubna shared her mission to break boundaries and unlock the true potential within her.

Lubna’s journey from managing a family business and working with VIPs to becoming a fitness coach and athlete is truly inspiring. She told us more about her early career and her move to fitness,

“The family business will always hold a special place in my heart, but fitness has become my true passion. For years, I found myself sneaking in workouts after work, and the feeling of accomplishment and well-being was incredible. It made me realize I wanted to help others achieve similar results. While the business world gave me valuable communication and management skills, fitness allows me to impact people’s lives directly. My goal shifted to help other women achieve their goals and feel better about themselves.” She added with a visible joy.

DR. OLGA PERCINSCHI

CEO 50 Women Leaders 2024

EMPOWERING SUCCESS THROUGH ARTISTIC VISION AND INNER HARMONY

DDr. Olga Percinschi, a professional artist with over two decades of experience, a Doctor of Art Marketing, and a Soul Therapist with ten years of practice, represents a great model for inspiration. Her journey has been shaped by a deep commitment to art and a profound understanding of the human spirit.

Based in Dubai, UAE, she has gained international recognition not only as an accomplished artist but also as a pioneering figure in self-awareness and personal development. Her work goes beyond the canvas, impacting the lives of thousands globally. As an artist, Olga Percinschi has received numerous international awards, including the “King of Art” medal in Palermo and the “Oscar Creativity” Trophy from the Biennial of Visual Art in Monte Carlo in 2023. Her artwork has been exhibited in prestigious venues such as the Louvre Museum in Paris, the Parliament of Tuscany in Florence, and the Hofburg Palace in Vienna.

Beyond her art, Olga Percinschi , as a therapist, created the innovative self-healing system “Nova Healing,” which harmonizes the mind, body, and soul. This method helps individuals unlock their inner potential, overcome limiting beliefs, and achieve emotional, mental, and spiritual growth. Over the years, she has em-

powered more than 10,000 people to access their inner resources, harmonize their lives, and unlock true abundance.

Olga Percinschi conducts seminars worldwide, offering the “Nova Healing” system designed to help people expand their inner greatness and achieve remarkable heights. For those ready for rapid transformation, offers mentorship programs, personally guiding individuals toward their true goals in a short time. She believes everyone has the inner strength to create happiness and improve the world around them, achievable through conscious desire and intentional action.

Olga Percinschi is also dedicated to inspiring women to pursue their dreams and share their talents. She believes every woman can achieve success and happiness by believing in herself and taking bold steps toward her goals. Her mission is to pass on her knowledge, helping others become happier and more successful. Olga Percinschi’s journey is a shining example of how creative vision, and a deep understanding of human nature can transform lives. She helps people discover the inner light that leads to true harmony and fulfillment. Through her guidance, many have found the strength to achieve new accomplishments and open new horizons.

In a world where balancing inner peace with external achievements is vital, Olga Percinschi exemplifies how spiritual development can lead to complete and harmonious success. Her daily work continues to inspire, empowering individuals to harness their inner power and create a life filled with meaning.

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True success is born from the harmony of the mind, body, and soul. When we tap into our inner strength and embrace our creative vision, we unlock the power to transform our lives and the world around us!

THE RELENTLESS DREAMER WHO BUILT AN EMPIRE

SONIA JOSEPH

CEO 50 Women Leaders 2024

In a world brimming with ambitious dreams and relentless aspirations, Sonia’s story stands out as a inspiration to the power of quiet determination, the kind that is often born in the unlikeliest of places. Her journey from a shy, introspective child to a formidable entrepreneur has been nothing short of extraordinary—a narrative woven with perseverance, innovation, and an unyielding belief in the potential of one’s own dreams.

Sonia’s early years were defined by simplicity and introspection. She wasn’t the brightest student in class, nor was she the most outspoken. Instead, she found comfort in the quiet corners of life, where she could indulge in her love for video games, cycling, and the meticulous art of building Lego creations. While her peers radiated confidence and ambition, Sonia was the quiet observer, the thoughtful analyzer who spent hours pondering the intricacies of the world around her.

It was during these formative years that Sonia’s love for problem-solving and innovation began to take root. While she may not have harbored grand ambitions at the time, the seeds of her future endeavors were unknowingly sown in those quiet moments of reflection. Her relentless curiosity and desire to understand how things worked would later fuel her entrepreneurial drive, propelling her toward building an empire of her own.

The spark of Entrepreneurship was ignited during Sonia’s time in Dubai, a city synonymous with ambition and opportunity. Working in the structured world of auditing, Sonia found herself drawn to the idea of building something from the ground up—a notion that first surfaced during a casual conversation with her younger brother Aniket about a

potential export business. This seemingly innocuous discussion awakened a curiosity within her, one that soon evolved into a burning desire to create her own path.

Dubai’s dynamic environment, filled with countless success stories and boundless opportunities, served as the perfect catalyst for Sonia’s entrepreneurial journey. It was here that she realized the potential to transform her ideas into tangible realities.

The city’s infectious energy instilled in her a belief that she could achieve anything she set her mind to. Supported by her family and fueled by a growing desire for independence, Sonia took the first steps toward building her business empire.

Launching a business is never easy, and Sonia’s journey was no exception. She established Cogni Stride Trading LLC in 2018 with limited resources and a burgeoning vision, she relied heavily on her network and an unwavering determination to succeed. Every sale, every milestone, felt like a monumental achievement in those early days. Sonia and her team were constantly learning, adapting, and overcoming hurdles—each challenge serving as a steppingstone toward greater success.

At the core of Sonia’s business strategy was an unrelenting focus on the customer. By deeply understanding their needs and consistently exceeding expectations, she cultivated a sense of trust and loyalty that became the cornerstone of her success. She also recognized the importance of surrounding herself with talented individuals who shared her vision, investing in their growth

LAUREN ANNE

CEO 50 Women Leaders 2024

Lauren Anne is a dedicated thought leader and wellness expert who has built a career around helping individuals reconnect with their bodies, minds, and spirits. With a strong foundation in psychology, yoga, and holistic health, Lauren offers a range of services, including retreats, online classes, and sound healing, all designed to promote healing and personal growth.

One of the highlights of Lauren’s offerings is her local and international retreats. These retreats are more than just vacations; they are carefully curated experiences that allow participants to step away from the demands of daily life and

immerse themselves in a journey of self-discovery and wellness. Whether attending alone or with loved ones, participants find these retreats to be deeply enriching and often describe them as life-changing. Lauren’s retreats cater to individuals, groups, and corporate clients, providing a supportive environment for deep bonding and personal transformation.

Understanding the need for accessible wellness practices, Lauren offers a variety of online classes. These include guided meditations, yoga sessions, and specialized courses for both students and teachers. As a recognized Yoga Alliance Continuing Education Provider (YACEP), Lauren’s classes are designed to enhance teaching skills and offer valuable tools for managing

and development to drive the business forward.

Innovation was another key pillar of Sonia’s approach. In a rapidly evolving business landscape, she understood the importance of staying agile and embracing change. By identifying new opportunities and adapting her strategies accordingly, Sonia was able to sustain growth and maintain a competitive edge. She founded her eco-conscious, sustainable handbag brand, MAZE, in India during 2023. The brand has experienced overwhelming success and is now primarily exported to Europe and other global markets, establishing a strong presence in white labeling. Her ability to stay ahead of the curve, combined with her relentless pursuit of excellence, transformed her business into the thriving enterprise it is today. Continuing her eco-friendly journey, she is all set to disrupt the dining industry with “Tasty Tools,” her innovative edible cutlery brand, launching soon in Dubai this year.

For Sonia, success is not solely measured by financial metrics but by the creation of lasting value for all stakeholders—customers, employees, shareholders, and the community. It’s about building a sustainable business that thrives while making a positive impact on the world.

SOFIA NASSAR’S JOURNEY FROM PASSIONATE RUNNER TO INSPIRATIONAL LEADER

SOFIA NASSAR

CEO 50 Women Leaders 2024

Sofia Nassar’s story is one of resilience, passion, and unwavering determination. Born in Egypt, Sofia’s early life was deeply rooted in a culture that often steered girls away from physically demanding pursuits. Yet, from a young age, she was captivated by the world of athletics, particularly running. Her journey, however, was not without challenges—both societal and personal, but Sofia’s commitment to her passion has shaped her into the inspirational figure she is today.

A Passion Ignited

Sofia’s love for running was evident from her school years. “I remember my sports teacher noticing how I always wanted to run, that was when I realized how much I enjoyed pushing my limits,” Sofia recalls. Encouraged by her teacher, she began competing under her school’s athletic team, marking the beginning of her journey in sports.

her athletic ambitions, she worked tirelessly to prove that she could excel in both arenas.

Reflecting on these early experiences, Sofia emphasizes the importance of believing in oneself. “I’ve always held the belief that gender should not dictate one’s abilities or opportunities, the human body is capable of achieving great things, regardless of gender, and that belief has guided me in every aspect of my life.” she says.

The Marathon That Defined Her

One of Sofia’s most remarkable achievements was completing a marathon in Dubai, which included a grueling climb up the highest mountain in the UAE. “It was one of the toughest challenges I’ve ever faced, the climb took 16 hours, and every step was a test of my physical and mental strength.” Sofia shares.

Balancing Life as a Single Mother and Athlete

retreats and engaging students effectively. Her online offerings ensure that everyone, regardless of location, can continue their wellness journey with her guidance.

Lauren’s expertise in sound healing is another cornerstone of her practice. Using Tibetan Singing Bowls and other instruments, she offers sessions that promote deep relaxation and healing. These sessions are available for individuals, couples, and groups, providing a peaceful escape from the stresses of everyday life.

Additionally, Lauren’s corporate wellness programs address the growing issue of workplace stress. By designing tailored wellness initiatives, she helps companies improve employee well-being, leading to enhanced productivity and reduced burnout.

However, growing up in a society where traditional gender roles were strictly enforced posed significant challenges. “My parents were concerned, They worried about the physical demands of running and believed I should focus on more traditional, feminine activities,” Sofia explains. But Sofia was undeterred. Instead, she saw these challenges as opportunities to prove not only to her family but to herself, that her passion for running was more than just a phase.

Overcoming Societal Expectations

Sofia’s commitment to athletics, despite societal pressure, is a powerful demonstration of her resilience. “There were times when the resistance I faced made me question my path, but I used that resistance as fuel to keep going.” Sofia admits. Balancing academic success with

Supporting her son, who is also an athlete, is a central focus for Sofia. “Marko’s development as an athlete is incredibly important to me,” she says. “I want to guide him and offer him the freedom to explore his passions, ensuring he has the opportunities to thrive.” For Sofia, building a strong support system is crucial. “I rely on a network of supportive individuals to help manage responsibilities and maintain balance,” she adds.

Believing in Your Potential

Sofia’s journey is underpinned by a deep belief in the power of self-confidence and perseverance. “Believing in yourself is the first step toward achieving your dreams,” she asserts. “Your abilities and potential are limitless. No dream is too big if you dare to pursue it.”

This mindset has been especially important as Sofia prepares for her next major challenge—a 100 km race next year. “Preparing for such a significant distance requires both physical and mental fortitude. Each step of the preparation is an opportunity to grow, and this upcoming race is a testament to pushing beyond limits and striving for greatness.” she added with pride.

KATERINA GIANNOUKA

CEO 50 Women Leaders 2024

STEERING JUMEIRAH GROUP FORWARD

KKaterina Giannouka became CEO of Jumeirah Group in 2022, bringing over 20 years of hospitality experience. Since taking the helm, she has driven key expansions, including the group’s first property in Switzerland, Le Richemond Hotel, acquired in February 2023.

She also led the launch of Mission 2030, a strategic plan to expand and realign the group’s operations. Under her leadership, Jumeirah opened its first Saudi Arabian property, Jumeirah Makkah in Jabal Omar, one of the largest in the portfolio with 1,033 rooms and suites.

Before joining Jumeirah, Giannouka held senior roles at Radisson Hotel Group and Rosewood Hotel Group, where she honed her strategic leadership skills. Her vision continues to shape Jumeirah Group’s growth and global presence.

MONA ATAYA

CEO 50 Women Leaders 2024

Mona Ataya, the founder of Mumzworld.com, has been a driving force in e-commerce since 2011. Her mission is clear: to make Mumzworld the leading platform for mother and baby shopping in the Middle East. With over 90,000 products and rapidly growing user registrations, Mumzworld has quickly become the goto destination for mothers seeking quality and value.

CEO 50 Women Leaders 2024

SSamia Bouazza, the Group CEO and Managing Director of Multiply Group, stands as a formidable leader in the business world, known for her strategic vision and relentless pursuit of growth and innovation. Her journey with Multiply Group began in 2003 when she founded Multiply Marketing Consultancy. What started as a marketing consultancy has evolved into a diversified global powerhouse under her leadership, culminating in the transformation of the company into Multiply Group in 2021.

Bouazza’s leadership has been instrumental in Multiply Group’s rapid growth and success. In the first nine months of 2023 alone, the group recorded impressive revenues of $244.3 million and a net profit of $148.7 million. These figures are a testament to her ability to drive financial performance while managing a complex and diversified portfolio. Her keen business acumen and strate-

gic foresight have positioned Multiply Group as a key player in various industries, from marketing and communications to technology, utilities, and more.

At the core of Bouazza’s leadership style is her commitment to sustainable growth and innovation. She oversees a workforce of more than 3,000 employees, guiding them with a clear vision and a focus on longterm success. Her approach to leadership emphasizes not just financial outcomes but also the importance of cultivating a strong organizational culture that values creativity, collaboration, and continuous learning. By fostering an environment where employees are encouraged to innovate and think strategically, Bouazza has ensured that Multiply Group remains agile and competitive in an ever-evolving market.

Bouazza’s influence extends far beyond the day-to-day operations of Multiply Group.

Ataya’s entrepreneurial journey began with her role in revolutionizing online recruitment in the Middle East as part of Bayt.com. Inspired by her own experiences as a mother, she saw a gap in the market for accessible, high-quality maternity products. This led to the creation of Mumzworld, a platform designed to empower mothers by providing them with the best options available.

Mumzworld’s success is rooted in Ataya’s commitment to excellence. She emphasizes that the key to thriving in e-commerce is attention to detail and delivering consistent, high-quality service to a discerning customer base.

Mona Ataya’s impact on the e-commerce landscape extends beyond just providing products; she has fundamentally reshaped how mothers in the Middle East access essential maternity and baby items. Recognizing the unique challenges that mothers face in the region, Ataya ensured that Mumzworld.com not only offers a vast selection of over 90,000 products but also includes detailed product information, reviews, and comparisons.

She is an active and influential figure on the boards of several prominent companies, including TAQA, Arena Events Group, and Emirates Driving Company. Her roles in these organizations highlight her broad expertise and her ability to contribute to diverse sectors. Whether in energy, events, or transportation, Bouazza brings a wealth of knowledge and a strategic perspective that helps shape the direction and success of these companies.

In addition to her board roles, Bouazza is deeply involved in guiding Multiply Group’s investment strategy. Under her leadership, the group has made strategic investments that have expanded its portfolio and enhanced its market position. She has been particularly focused on identifying opportunities that align with the group’s long-term vision, ensuring that every investment contributes to the sustainable growth of the company.

This approach empowers mothers to make informed decisions, catering to their specific needs and preferences.

Under her leadership, Mumzworld has introduced innovative features such as price-matching guarantees, swift delivery options, and a customer support team dedicated to addressing the concerns of busy mothers. Ataya’s dedication to customer satisfaction is evident in the platform’s user-centric design and the continually expanding range of products sourced from reputable global and local brands.

Moreover, Ataya has been a vocal advocate for the role of women in entrepreneurship, using her success to inspire and mentor other aspiring female entrepreneurs in the region. Through Mumzworld, she has created a community that not only serves mothers but also fosters a supportive environment for women in business, contributing to the broader economic empowerment of women across the Middle East.

YASMIN YOUSRI

CEO 50 Women Leaders 2024

EMPOWERING WOMEN THROUGH CREATIVITY AND ADVOCACY

Yasmin Yousri is a licensed content creator, global traveler, and certified happiness coach dedicated to empowering others. She has expertise as a fashion stylist and art director and has used her creative talents to inspire and transform lives.

A resilient three-time cancer survivor, Yasmin is the first Arab woman to champion natural pro-aging, encouraging women across the Middle East to embrace their natural beauty. Her advocacy has made a significant impact, resonating with many.

After a successful 19-year corporate career in various industries, Yasmin transitioned to focus on her passion for empowerment. Since 2015, she has built a substantial social media following, sharing positivity, style, and mental health advocacy messages.

Recognized among META #shecreates 2022 Top 30 Women, Yasmin continues to inspire through her work as a TEDx speaker, TV host, and brand ambassador, leaving a lasting impact on those she reaches.

SIMA GANWANI VED

CEO 50 Women Leaders 2024

PIONEERING RETAIL IN THE MIDDLE EAST

Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, has been a transformative force in the Middle Eastern retail industry since 1999. Under her leadership, the group has introduced over 85 global brands, including Nine West, Tommy Hilfiger, Aldo, and Charles & Keith, and expanded to more than 2,100 stores across 14 countries.

Ved’s impact goes beyond retail; she is a trailblazer in leadership and gender equality. As an ac-

tive member of the Young Presidents’ Organization (YPO) and Chief Executives’ Organization (CEO), she was the first female YPO member to establish a regional chapter, “YPO MENA STAR,” which focuses on promoting gender equality.

In addition to her business achievements, Ved hosted a talk show, “HiTea with Sima Ved,” on Star Plus in 2010, which ran for 13 episodes. Her multifaceted career and commitment to empowering women make her a prominent figure in the region’s business landscape.

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Success isn’t just about reaching your goals; it’s about creating a space where others can thrive alongside you. When you build a community that supports and uplifts, everyone grows together.

TARA KIDD

CEO

BUILDING DREAMS WITH PASSION AND PURPOSE

Tara Kidd’s journey into entrepreneurship is a testament to the power of passion, perseverance, and the pursuit of personal fulfillment. From her early years, Tara harbored dreams of success that went beyond mere material wealth. She envisioned a life of personal satisfaction, happiness, and making a positive impact on the lives of others. These aspirations have driven her throughout her life, shaping her approach to both her career and personal life.

Tara’s entrepreneurial spark ignited during her time working in various salons. Although she loved her career and was passionate about her work, she often felt a sense of disconnection, as though she didn’t quite belong. This feeling of being out of place, coupled with a deep desire for a sense of community and belonging, led her to a pivotal decision: to create her own space where she could cultivate the kind of environment she longed for—a nurturing, supportive, and inclusive salon.

Her entrepreneurial adventure began with this decision to open her own salon. Tara’s journey was marked by the realization that success is not a solitary pursuit but one that thrives on collaboration, support, and shared vision. She understood the importance of surrounding herself with the right people—individuals who could inspire, motivate, and contribute to the growth and success of her venture. This collaborative approach has been a cornerstone of her business, and she credits much of her success to the incredible team and supportive community that have stood by her side.

Tara’s salon is not just a business; it is a reflection of her values and her commitment to creating a welcoming and inclusive space. Her goal has always been to establish a salon where both clients and employees feel valued, appreciated, and inspired. She envisioned a place where creativity and individuality could flourish, and where everyone could contribute to a shared vision of success. This vision has guided her decision-making and continues to shape the direction of her business.

Like many entrepreneurs, Tara has faced her share of challenges. One of the most significant obstacles she encountered was battling her inner critic and the negative voices of naysayers. However, she learned to navigate these challenges by seeking out resources, surrounding herself with supportive individuals, and actively engaging in a nurturing community. Through self-care, mentorship, and community involvement, Tara has been able to diminish the power of her inner critic and overcome the negativity that once held her back.

Staying focused and motivated, especially during difficult times, is a key aspect of Tara’s success. She values stability and organization, believing that a structured environment is essential for maintaining focus and achieving goals. By ensuring that everyone on her team is aligned with the shared vision and objectives, Tara has created an environment where tasks are accomplished efficiently and effectively. This approach has not only helped her stay on track but has also fostered a sense of unity and purpose within her team.

Balancing the demands of a growing business with personal life is a challenge that Tara navigates with grace. She emphasizes the importance of taking regular breaks, finding enjoyment in daily tasks, and learning to say no when necessary. Delegation has become a crucial strategy for her, allowing her to prioritize her workload and focus on what truly matters. Tara is also diligent about leaving work at work, consciously switching off to spend quality time with her family and herself.

For Tara, success is a deeply personal and evolving concept. It is not defined by a single measure but rather by a combination of factors, including a clear mission, a strong team, sound financial planning, and staying attuned to industry trends. She recognizes that owning a business is an ongoing journey, and she continuously sets both shortterm and long-term goals to guide her path. For Tara, growth is a continuous process, and she is committed to steering her business toward success in the years to come.

Tara Kidd’s message to aspiring entrepreneurs, especially young girls and women, is one of empowerment and resilience. She encourages them not to be deterred by fear or doubt. “If something scares you, that’s a sign that it’s worth doing,” she says. Tara believes that by embracing fear and pushing through challenges, anyone can achieve their dreams. Her journey is a powerful reminder that success is built on belief in oneself, determination, and the courage to keep moving forward, one step at a time.

CEO 50 Women Leaders 2024

DR. CHIARA STOCCO

THE LEADING PLASTIC SURGEON IN ABU DHABI AND MILAN

Dr. Chiara Stocco has distinguished herself as a leading expert and compassionate practitioner in the dynamic field of plastic surgery. With over a decade of experience, Dr. Chiara has earned a reputation as a skilled plastic reconstructive and aesthetic surgeon, with a practice that spans Abu Dhabi, Dubai, Al Ain, and Italy. Her journey from a budding medical student in Italy to becoming a renowned plastic surgeon is a story of passion, dedication, and a constant quest for perfection. In this insightful conversation, Dr. Chiara Stocco guides us through the essential aspects of plastic surgery.

Dr. Chiara introduced herself and said, “I am an Italian Plastic surgeon based in Dubai and Abu Dhabi since 2021. I am the first female Italian plastic surgeon in the UAE. I was born and raised in a small town called Rovigo, one hour south of Venice, and I did my medical school in Ferrara and the plastic surgery residency and specialization in Trieste. I attended two international fellowships in Breast surgery and microsurgery in the UK (NNUH - Norwich) and USA (New York, Memorial Sloan Kettering Cancer Center _ MSKCC). I worked as a consultant in a governmental hospital in Italy and after Covid time I received an offer and I moved with my husband to the UAE. It was quite unexpected.” She gave us a clear picture of her background.

Dr. Chiara Stocco’s inspiration to pursue a career in plastic reconstructive and aesthetic surgery stemmed from a deep desire to blend art with medicine, helping patients restore both form and function. Over the years, her journey has evolved through rigorous training, extensive experience in elite hospitals, and a commitment to staying at the forefront of surgical advancements.

“During my fifth year of medical school, I discovered my passion for enhancing patients’ quality of life through reconstructive and cosmetic surgical procedures. After training in Italy, where I handled complex cases following burns, cancer, and trauma, I now focus primarily on elective aesthetic surgery. Drawing on my background in reconstruction, I provide the highest level of safety and expertise to my patients, ensuring beautiful results and a secure surgical experience that enhances their self-esteem and well-being.” Dr. Chiara told us about her inspiration for choosing this career.

After completing a Bachelor’s degree in Medicine, Dr. Chiara pursued her specialist diploma in plastic reconstructive and aesthetic surgery from the University of Trieste in 2018, followed by a PhD in Nanotechnology. She discussed the significance of her PhD and said,

“I’ve always been fascinated by the underlying mechanisms of wound healing and the regenerative processes in medicine, which led me to apply for a highly selective and challenging PhD program. Over three years, I conducted hands-on research, working with stem cells in both in vitro and in vivo models. The ultimate aim was to develop a scaffold for vascular angiogenesis—work that, in essence, could potentially advance the field of regenerative medicine.” Dr. Chiara’s expertise spans a wide range of procedures, with a particular focus on aesthetic breast surgery, including breast augmentation, breast lift, and breast reduction. She told us about the most rewarding aspects of performing aesthetic breast surgeries as,

“Many women’s confidence is linked to the appearance of their breasts, which can be impacted by malformation, weight loss, or pregnancy. While aesthetic procedures are not necessary for survival, they can greatly improve a woman’s self-esteem and quality of life when psychological well-being is affected.” She spoke. In addition to her clinical work, Dr. Chiara is deeply committed to staying at the forefront of her field. She regularly participates in international conferences and training courses, ensuring to up to date with the latest techniques and advancements in plastic and reconstructive surgery.

“Keeping up with the latest advancements in plastic surgery is crucial for providing optimal care to patients. I am honoured to be a frequent faculty member and speaker at global con-

ferences, where I can learn from colleagues, discover new trends, and evaluate emerging techniques. This helps me stay innovative and incorporate safe and effective practices into my work.” She affirmed. Dr. Chiara Stocco recalls a particularly memorable case where plastic surgery profoundly transformed a patient’s life, restoring both their confidence and sense of self. This experience underscores the remarkable impact that skilled surgical intervention can have on a person’s physical and emotional well-being.

“A 25-year-old engineering student struggled socially due to loose skin after losing 40 kilograms. Through counselling and a full body contouring procedure, she gained confidence and joy in her new body. This case exemplifies the emotional benefits of plastic surgery supported by psychological preparation. It goes beyond physical changes, focusing on restoring self-esteem and allowing patients to reclaim their lives.” She blushed with pride. Dr. Chiara Stocco emphasizes the importance of carefully balancing aesthetic goals with preserving her patients’ natural appearance, ensuring that each procedure enhances their unique features without compromising authenticity. She added,

“Growing up in Italy, I was surrounded by the art of Michelangelo and Leonardo da Vinci, which heavily influenced my aesthetic surgery approach. I believe in achieving a balance between aesthetic goals and natural appearance. My surgeries enhance natural harmony, refining, and accentuating features rather than altering them, resulting in beautiful and harmonious results.” Before wrapping up, Dr. Chiara envisions advancing her expertise in plastic surgery, aspiring to contribute to the field’s evolution through innovative techniques and deeper integration of regenerative medicine in the coming years.

“I aim to keep up to date with the latest trends in plastic surgery to provide my patients with informed and effective treatments. I am dedicated to integrating new techniques and knowledge into my practice, with a focus on minimally invasive procedures that yield excellent results and shorter recovery times. I look forward to advancing in this field to enhance patient experiences and outcomes.” With this beautiful message, she concluded this insightful conversation.

CRAFTING WELLNESS THROUGH LYMPHATIC DRAINAGE IN DUBAI

CEO 50 Women Leaders 2024

Hanane’s journey into entrepreneurship was shaped early on by her upbringing, observing her parents’ relentless hard work in building businesses from the ground up. This exposure instilled in her a deep understanding of the value of independence and the rewards of entrepreneurship. As a child, Hanane was drawn to more practical and creative subjects at school, thriving in areas where she could express her artistic side. Her inclination toward a creative path in life aligned with the entrepreneurial spirit she witnessed at home.

Growing up in an environment where her parents thrived the most when they owned their businesses, Hanane knew that entrepreneurship was the best way forward. This belief fueled her determination to carve out her niche in the world. After getting qualified, she tested the waters in the UK, where her business venture saw considerable success. Encouraged by the positive response, she decided to expand her horizons and bring her expertise to Dubai, where the reception exceeded her expectations.

Hanane’s specialty lies in lymphatic drainage, a treatment she believes in wholeheartedly. She knew from the outset that this was not just another service but a unique and transformative experience that had the power to change lives. Her passion for the treatment is palpable, and she has found a sense of her well-being through performing it. For Hanane, the act of offering this service is not just a profession but a calling—one that she is eager to share with as many people as possible.

Practicing in Dubai has been a positive experience for Hanane, especially as a woman. She has felt a sense of safety and respect in the

UAE that she finds distinct compared to her experiences in Europe. This supportive environment has allowed her to focus on what truly matters in her business, and she has learned to prioritize concerns effectively. Hanane has developed the ability to disregard the small, insignificant worries and instead learn from mistakes with humor rather than stress.

Balancing her drive for success with family life has been one of Hanane’s more challenging tasks. As a determined entrepreneur, setting boundaries to ensure quality time with her young son is a constant effort. Yet, her role as a mother motivates her to strike a balance between her thriving career and her personal life, ensuring that her family can enjoy fun moments together while she continues to grow her business.

For Hanane, success is defined by client satisfaction and building a clientele she can nurture over time. She values the relationships she creates with her clients and takes pride in learning new techniques that allow her to offer more to those who trust her expertise. Continuous learning is a cornerstone of her practice, and she is committed to staying at the forefront of her field.

Hanane’s advice to aspiring entrepreneurs is simple yet profound: find something you believe in and take the risk. She encourages others not to fear mistakes but to laugh at them, enjoying the victories along the way. Her journey serves as a testament to the power of passion, resilience, and the pursuit of one’s dreams—no matter the challenges.

HANANE

PRIYANKA PAHWA

A JOURNEY OF SELF-DISCOVERY

AND WELL-BEING

In the busy modern world, where stress and responsibilities are often prioritized, yoga provides a peaceful haven for self-discovery. Priyanka Pahwa, a seasoned yoga practitioner and teacher, has made it her mission to guide others on their journey towards balance and well-being. With a deep connection to the principles of yoga from a young age, Priyanka has developed a unique approach that blends traditional practices with modern mindfulness techniques. Her story is not just one of personal growth but also of inspiring countless others to reconnect with their true selves. In this conversation, Priyanka shares insights from her yoga journey and the integration of spirituality in her practices.

As we started our conversation, Priyanka began by introducing herself and sharing the roots of her yoga journey.

“My name is Priyanka Pahwa, and yoga has been a cornerstone of my life from an early age. What started as a simple curiosity quickly deepened into a profound connection with the practice’s principles. Over the years, I’ve immersed myself in both traditional and modern aspects of yoga, integrating its wisdom into my daily life. This dedication has led me to develop a unique approach that combines classical yoga techniques with contemporary mindfulness practices. My background includes extensive training and personal experience that enriches my teaching, and I’m passionate about guiding others on their paths to self-discovery and well-being.”

She shares how yoga became more than just a practice for her—it evolved into a way of life. “My journey with yoga began as a search for balance and inner peace amidst life’s complexities. From a young age, I was captivated by yoga’s transformative power, not just as a physical practice but as a holistic way of living. What truly inspired me to embrace yoga as a way of life was witnessing its profound effect on emotional and spiritual well-being.” She said with enthusiasm.

Priyanka then elaborates on how she incorporates both traditional and modern practices in her sessions, creating a holistic experience for her students.

“In my sessions, I blend traditional yoga practices with modern mindfulness techniques to create a transformative experience.” She incorporates time-honoured techniques like asanas, pranayama, and meditation to fully embrace the physical, mental, and spiritual aspects of yoga. Additionally, she integrates mindfulness techniques tailored for today’s fast-paced world, focusing on present-moment awareness, emotional intelligence, and stress resilience. “By guiding my clients to stay fully present in each movement, I help them develop a deeper connection to their bodies and minds.” Priyanka believes this combination of traditional and modern practices offers a holistic approach that addresses the needs of contemporary lifestyles, providing practical tools for navigating daily challenges with ease and presence.

As the conversation continued, we asked Priyanka about the significant benefits yoga offers, especially for women professionals facing stress, she replied,

“Yoga has so many incredible benefits, especially for women professionals who are dealing with the everyday pressures of work and life. First and foremost, yoga is a fantastic stress reliever. It’s a practice that helps calm the mind and body, which is crucial for women who are constantly juggling multiple responsibilities. By focusing on deep breathing and mindfulness, yoga can help lower stress levels and bring a sense of emotional balance, making it easier to handle whatever challenges come your way.”

She emphasizes the importance of mental clarity and physical well-being, “Another huge benefit is the way yoga sharpens focus and mental clarity. In a fast-paced work environment, staying present and focused is key, and yoga teaches you how to do just that. Physically, yoga is amazing for boosting energy and overall well-being. It strengthens and tones the body, which is so important for women who might be spending a lot of time at a desk. Plus, the increased flexibility and better posture that comes from yoga can make a big difference in how you feel throughout the day.”

Reflecting on her teaching experiences, Priyanka shares a memorable story of transformation.

“One of the most unforgettable moments in my teaching journey happened after a particularly deep and introspective yoga session. A young woman, weighed down by stress and emotions, released her burdens through postures and breathwork. Her energy shifted, and she softened into the practice, releasing pent-up emotions. She seemed to be releasing something with each exhale, softening into the practice in a way that was both beautiful and powerful.”

CEO 50 Women Leaders 2024

She recalls the moment of profound emotional release that followed. “When the session ended, she remained on her mat for a few extra minutes. As she slowly sat up, I noticed tears streaming down her face. She wasn’t just crying—she was releasing. It was as if the practice had opened up a floodgate of emotions that she had been holding inside for so long. It was a profound reminder of the power of yoga—not just as a physical practice, but as a means of emotional healing and self-discovery.”

Priyanka concludes by sharing her future aspirations in the field of yoga.

“My future aspirations in yoga are deeply rooted in a desire to continue evolving, both as a practitioner and as a teacher. As a practitioner, I’m committed to deepening my practice by exploring advanced techniques and delving further into the spiritual and philosophical dimensions of yoga. As a teacher, I aspire to create a broader platform where I can reach and uplift more people, perhaps through specialized programs or retreats that address the unique needs of different communities.”

She also expresses her passion for making yoga more accessible to all. “I’m passionate about integrating yoga more deeply into everyday life. Whether it’s bringing yoga into workplaces, schools, or communities, I seek to make it a tool for enhancing well-being and fostering a sense of connection and purpose. Ultimately, my goal is to be a lifelong student of yoga, constantly learning, evolving, and sharing what I’ve gained with others.”

Through her words, it’s clear that Priyanka Pahwa’s journey with yoga is one of continuous growth and profound impact. Her dedication to the practice and her passion for sharing its benefits with others make her a true guide on the path to well-being and self-discovery.

FROM PASTRY DREAMS TO DONUT DELIGHTS

AIRA VICTORIA

Chef Aira, a driving force behind HERE-O Donuts, has transformed her passion for pastry into a career that blends creativity, tradition, and innovation. Hailing from the Philippines, Chef Aira’s journey from her grandmother’s kitchen to the vibrant culinary scene of Dubai is a story of faith, resilience, and the pursuit of excellence. In this insightful conversation, she shares the experiences, challenges, and inspirations that have shaped her path as an Executive Pastry Chef, bringing Filipino flavours to the global stage and redefining what it means to be a pastry chef in a competitive industry.

Chef Aira begins, reminiscing about her childhood in the Philippines, and says, “My love for food started early, it was my grandmother who first sparked my interest in cooking. Watching her work her magic in the kitchen inspired me to pursue a career in pastry. From those early days, I knew food would be my life’s work.” She added.

Her journey took a significant turn in 2013 when she moved to China.

“China was where my passion took off, I had the opportunity to work for prestigious international hotels like Sheraton in Guilin and Langham in Xiamen. Those experiences were invaluable, but I wanted more. During the pandemic, I started my own online business selling cakes and pastries, which taught me a lot about resilience and creativity in tough times.” she recalls. But it was the UAE that would ultimately become her new home. “To be honest, I almost gave up on pursuing my career in the UAE. I thought it wasn’t the right place for me. But then HERE-O Donuts reached out, and everything changed. It was love at first sight. The company’s values, and the passion of the owners—all resonated with me. I knew I had to stay and be a part of their journey.” she admits.

Her Filipino heritage plays a crucial role in her work at HERE-O Donuts. “I’m incredibly proud of my roots, The management at HERE-O Donuts has given me the freedom to incorporate Filipino flavours into our products. One of my favourites is the Ube Donut, which we developed last year. It’s an all-Filipino recipe using ‘ube’ or purple yam, topped with coconut jelly. It’s not just a donut; it’s a symbol of my culture and a piece of home.” Chef Aira says with a smile. However, the journey hasn’t been without its challenges. “When I first started in the UAE, I worked at a locally-owned pastry shop in Sharjah. It was a steep learning curve. I had to navigate the rich Arab culture while also finding my style in my creations. There was a constant push and pull between expressing myself and adhering to the local regulations. But those challenges only made me stronger. They prepared me for my role at HERE-O Donuts, where I’ve been able to reach new heights.” she reflects.

Joining HERE-O Donuts was a pivotal decision for her. “What drew me to HERE-O was the company’s environment. It felt like family—a place where creativity is encouraged, and excellence is a shared goal. I knew I could contribute something special to their vision. Every pastry I create is a reflection of that, and I strive to uphold the highest standards in everything we do. Our goal is to be the best iconic donut brand in the UAE, and eventually, the world.” She added with enthusiasm Staying creative in such a fast-paced industry is no easy task, but Chef Aira has a unique source of inspiration. “For me, inspiration is endless, my deep faith in God is what keeps me going. It’s what drives my creativity. I believe that when you do good, good things come back to you. That belief has never let me down. Our recent collaboration with a well-renowned coffee chain is a perfect example. We created six new products for them, but I’m particularly proud of the Tiramisu Donut and the White Mocha Flat Croissant. These creations are not just pastries—they’re the result of faith, hard work, and a little bit of divine inspiration.” She spoke.

Looking back on her achievements, Chef Aira is both humble and proud. “Being the Executive Pastry Chef and Head of Production at HERE-O Donuts is a dream come true, I have a safe space to express my individuality, lead a talented team, and create something that people love. It’s more than I could have ever hoped for.” She affirmed.

Before concluding we asked Aira what advice she would like to give to aspiring pastry chefs and she said, “Do your best, be patient, and be ready to adapt. Know that you’re not in control of everything—there’s a higher power that guides us. It’s challenging to be an international pastry chef, but it’s also a blessing. Dream big, stay grounded, and always be thankful for the gift of life. And while you’re at it, treat yourself to a HERE-O Donut. It’s a small taste of the sweet life we’re all working towards.” she adds with a laugh.

CEO 50 Women Leaders 2024

CHAMPIONING THE SPIRIT OF ADVENTURE IN UAE’S RUNNING COMMUNITY

DANA MATAR

CEO 50 Women Leaders 2024

Dana Matar is a dynamic force in the world of athletics and sports event management, known for her passion for running and her dedication to promoting outdoor sports in the UAE. As an accomplished athlete, Dana lives by the motto “Live Love Run,” embodying a lifestyle that celebrates the joy and freedom of running. Her commitment to the sport goes beyond personal achievements; she is also the organizer of Ultra Trail Races in the UAE, where she brings together a community of runners who share her enthusiasm for pushing

physical and mental boundaries. In addition to her athletic pursuits, Dana is the Co-Founder and Director of Peaks Sports, a company that focuses on creating and managing sports events that challenge participants while fostering a sense of camaraderie and community. Her dual expertise as an architect and sports enthusiast allows her to design and execute events that are as inspiring as they are challenging, blending her skills to create unique and memorable experiences.

Dana Matar’s influence in the UAE’s sports community continues to grow as she inspires others to embrace the outdoors, take on new challenges, and discover the transformative power of running and sports.

HALA BADRI

CEO 50 Women Leaders 2024

THE DYNAMIC LEADERSHIP OF HER EXCELLENCY HALA BADRI

In April 2019, Her Excellency Hala Badri was appointed as the Director-General of the Dubai Culture & Arts Authority, a pivotal moment marked by a royal decree from His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This appointment came after two decades of exemplary performance across critical business sectors including telecommunications, oil and gas, media, and real estate. Hala Badri’s journey reflects her unwavering commitment to innovation, strategic excellence, and the cultural enrichment of Dubai.

A Visionary at the Helm

Her Excellency Hala Badri’s leadership has been transformative for the Dubai Culture & Arts Authority. Under her guidance, the Authority witnessed remarkable improvements in employee and customer satisfaction. Employee happiness increased by 24%, and the Authority’s ranking in customer happiness skyrocketed from 33rd in 2019 to 13th in 2022. This success is attributed to Badri’s strategic vision and her ability to foster a positive and productive work environment.

One of her significant achievements was the launch and execution of the sectoral strategy for

2020-2026. This strategy aims to enhance Dubai’s cultural landscape, promote the creative economy, and rehabilitate historic areas like Al Fahidi. Her leadership also secured Dubai’s bid to host the International Council of Museums (ICOM) conference in 2025, the first time this prestigious event will be held in the MENASA region.

Leading Dubai’s Cultural Renaissance

Her Excellency Hala Badri’s tenure as Director-General of the Dubai Culture & Arts Authority is marked by visionary leadership and transformative achievements. Her strategic initiatives have not only enhanced Dubai’s cultural landscape but also positioned the city as a global hub for creativity and innovation. As Dubai prepares to host the ICOM conference in 2025, her leadership continues to inspire and drive the cultural renaissance of this vibrant city.

Her story is one of relentless pursuit of excellence, a commitment to social responsibility, and an unwavering belief in the power of

culture and creativity to shape a better future. Under her guidance, the Dubai Culture & Arts Authority is set to achieve new heights, making Dubai a beacon of cultural and artistic brilliance on the global stage.

PIONEERING LEADERSHIP

AT NBK GROUP

SHAIKHA KHALED AL BAHAR

RANDA SADIK

CEO 50 Women

Leaaders 2024

STEERING ARAB BANK TO NEW HEIGHTS

Shaikha Khaled Al Bahar, Deputy Group CEO of National Bank of Kuwait (NBK) Group, has been a key figure in the banking and financial services sector for over 30 years. Appointed to her current role in 2014, she oversees a workforce of more than 8,500 people, guiding NBK to significant achievements.

Under her leadership, NBK reported profits of $1.5 billion in the first nine months of 2023. Al Bahar also spearheaded the NBK RISE program, a global leadership initiative designed to train and empower 20 women for executive management and board roles, demonstrating her commitment to fostering female leadership in the industry.

In addition to her role at NBK Group, Al Bahar serves as the chairperson of National Bank of Kuwait France S.A. and National Bank of Kuwait (Egypt). She is also a board member of National Bank of Kuwait (International) P.L.C., the group’s U.K. subsidiary, further extending her influence within the global banking sector.

Shaikha Khaled Al Bahar’s influence in the banking industry is profound, shaping not only the trajectory of the National Bank of Kuwait (NBK) but also setting new standards for the sector at large. Since her appoint-

Randa Sadik’s leadership at Arab Bank has been marked by a profound impact on the institution’s growth and operational excellence. Since taking on the role of CEO in February 2022, she has leveraged her vast experience of over 37 years in the banking and financial services sector to guide Arab Bank through a period of significant transformation and success. The impressive financial results in 2023, with net profits of $630.3 million—an increase of 55% from the previous year— are a testament to her strategic leadership and deep understanding of the industry.

Sadik’s influence extends across the Arab Bank Group through her key roles in several subsidiary institutions. As Chairman of the Arab Tunisian Bank, Vice Chairman of Arab Bank Australia, and a Board Member of Oman Arab Bank, she plays a pivotal role in shaping the strategic direction and governance of these entities. Additionally, as Chairman of the Management Committee of the Al-Arabi Investment Group, she oversees crucial investment decisions that contribute to the broader success of the Arab Bank Group.

Under her stewardship, Arab Bank has continued to innovate and expand its services, ensuring it remains a leading financial insti-

ment as Deputy Group CEO in 2014, she has been instrumental in expanding NBK’s presence across the Middle East and North Africa (MENA) region, solidifying its position as a top-tier financial institution. Her strategic vision has guided NBK through significant milestones, including a robust digital transformation that has modernized banking services, making them more accessible and efficient for customers.

Al Bahar is also a strong advocate for diversity and inclusion, leading initiatives like the NBK RISE program, which aims to elevate women into executive and board-level positions. This program reflects her broader commitment to empowering women in the financial sector, setting a precedent for other organizations to follow. Beyond her role at NBK, she serves as the chairperson of National Bank of Kuwait France S.A. and National Bank of Kuwait (Egypt), and sits on the board of the group’s U.K. subsidiary, extending her influence on a global scale. Her dedication to sustainability and corporate social responsibility further underscores her leadership, making her a respected and visionary figure in the banking industry.

tution in a highly competitive market. Sadik’s commitment to excellence is reflected in her focus on driving digital transformation, enhancing customer experience, and fostering a culture of innovation within the bank. Her leadership has not only strengthened Arab Bank’s financial performance but also its reputation as a forward-thinking, customer-centric organization.

Looking ahead, Randa Sadik’s vision for Arab Bank includes continued growth and expansion across the region, with a focus on sustainability and long-term value creation. Her ability to navigate the complexities of the financial world, combined with her dedication to fostering talent and innovation within the organization, positions Arab Bank for continued success in the years to come. Sadik remains a formidable figure in the banking sector, with her leadership setting new benchmarks for excellence in the industry.

Randa Sadik’s commitment to corporate social responsibility is also a key aspect of her leadership at Arab Bank. She champions initiatives that promote financial inclusion, sustainability, and community development across the regions where the bank operates. Through her visionary leadership, Sadik is not only driving Arab Bank’s financial success but also reinforcing its role as a responsible and impactful institution in society.

CEO 50 Women Leaders 2024

RESHU MALHOTRA

THE LEADING PLASTIC SURGEON IN ABU DHABI AND MILAN

RDubai-based celebrity makeup artist, blogger, and entrepreneur, Reshu Malhotra has carved out an illustrious career that spans over a decade. Known for her impeccable makeup skills and her ability to transform brides into visions of elegance, she has also worked with some of Bollywood’s most famous faces. From being the makeup partner for prestigious events like IIFA, Miss India UAE, and International Fashion Week Dubai, to founding her beauty lounge in Dubai, Reshu’s journey is a remarkable tale of passion, hard work, and dedication. In this exclusive interview, we delve into the life of Reshu Malhotra, exploring her journey, inspirations, and the secrets behind her success.

Reshu Malhotra’s career as a makeup artist began with a simple yet profound goal—to make people feel beautiful and confident. “When I first started, I was driven by a passion to enhance natural beauty, not mask it,” Reshu shares. “Dubai was becoming a fashion hub, and I saw a lot of potential. But there were also challenges, competition was fierce, and I had to prove myself.”Her dedication to her craft soon paid off. Reshu’s expertise as a makeup artist is most evident in her work with brides. She has a unique ability to enhance the natural beauty of every bride, adding a touch of elegance and sophistication that sets her apart. “Every bride has a vision of how she wants to look on her big day, and my job is to bring that vision to life, to create a look that resonates with her personality, her style, and the essence of the day. It’s a deeply personal experience, and I’m honoured to be a part of it.” Reshu explains.

Reshu has been the creative force behind numerous brand ad campaigns and has graced the pages of publications worldwide, including features in CNN Marketplace and prominent magazines and newspapers in the Gulf and globally.Reshu Malhotra has been recognized as the official makeup partner for prestigious red-carpet events like the IIFA Fashion Show, Miss India UAE, International Fashion Week Dubai, and the Great Women Awards. Her accolades include nominations as the Best Asian beauty blogger in the region and listings in the “Super 100 Women Achievers from India, Middle East & Africa.”

“I’ve been incredibly fortunate to work on some amazing projects and collaborate with some of the biggest names in the industry, and each collaboration is a new opportunity to learn and grow, and I’m always looking for ways to push the boundaries of what’s possible in makeup,” Reshu says.Reshu Malhotra has collaborated with famous personalities including Jacqueline Fernandez, Manushi Chillar, Urvashi Rautela, Rakulpreet Singh, Kalki Koechlin, Ileana D’Cruz, Lisa Ray, Divya Khosla Kumar,

Shriya Saran, and many more. Her skill in crafting personalized styles for every celebrity has established her as a highly sought-after figure in the field.

“Working with celebrities is always exciting, and each celebrity has their unique style, and it’s my job to enhance that while ensuring that their makeup reflects their personality and the image they want to project. It’s important to ensure that each look is unique and not duplicated.” Reshu reveals.Reshu emphasizes the importance of collaboration and communication with her celebrity clients. “It’s a collaborative process, and it’s all about making sure the client feels comfortable and confident in their look,” she says.

Reshu Malhotra solidified her impact in the beauty and fashion industry by founding “The Artist Beauty Lounge” in Dubai a decade ago. This beauty studio serves as proof of her skills and dedication to enhancing beauty. The lounge is now a top spot in Dubai for all makeup and beauty needs.“Starting my beauty lounge was a dream come true, I wanted to create a space where beauty enthusiasts could come and feel pampered, where they could experience top-tier services in a luxurious yet welcoming environment. The lounge is more than just a business to me, it’s a reflection of my journey, my passion for beauty, and my commitment to helping others feel confident in their skin.” Reshu shares. But Reshu’s entrepreneurial spirit doesn’t stop there. She creates beauty and fashion content for reputable brands and is in great demand. Looking to the future, she dreams of opening her makeup academy to teach aspiring makeup artists her expertise and skills. “Skincare is the foundation of good makeup, I always tell my clients that taking care of their skin is essential. A proper skincare routine, cleansing, exfoliating, toning, moisturizing—is key to achieving a radiant, healthy complexion. Hydration and sunscreen are also non-negotiable.” she explains.

She is a strong advocate for natural beauty and believes in enhancing one’s features rather than covering them up. “It’s all about embracing your skin’s authentic radiance. Lightweight foundations, soft blushes, subtle contouring, and lots of mascara, these are my go-to products for a timeless, elegant look.” Reshu says. With over 260k followers on social media, Reshu Malhotra is more than just a makeup artist, she is an influencer and a mentor to many aspiring artists. Her exceptional editorial shoots, bridal work, and collaborations with Bollywood celebrities have established her as a top makeup artist influencer.

DOROTA JANINA

CEO 50 Women Leaders 2024

CAPTURING THE ESSENCE OF EMIRATI WEDDINGS WITH ARTISTIC EXCELLENCE

DDorota Janina’s journey into the world of photography was shaped by her childhood passion for storytelling and capturing moments. Being from Poland from a young age, she was fascinated by the power of images to convey emotions and narrate stories. With a camera always in hand, Dorota’s dreams revolved around blending her love for art with a meaningful career that could positively impact others’ lives.

Her spark to become an entrepreneur ignited when she identified a unique opportunity in the photography market. She noticed a gap in the specialized field of Emirati weddings photography—a space where traditional elegance could be seamlessly intertwined with modern creativity. Driven by her passion and the desire to offer a fresh perspective, Dorota embarked on a mission to capture the essence of these beautiful celebrations, while honoring their deep cultural significance.

Dorota’s entrepreneurial adventure began with a deep dive into Emirati culture and customs. Immersing herself in the local traditions, she built a portfolio that showcased the splendor and beauty of Emirati weddings. Through word-of-mouth and strategic networking, her reputation quickly grew. Her commitment to hard work, cultural sensitivity, and artistic excellence helped her establish a strong foothold in this niche market.

The decision to start her own business was guided by a strong belief in filling a gap in the market. Dorota’s guiding

values—respect for cultural traditions, artistic excellence, and a deep commitment to client satisfaction—are at the heart of every project she undertakes. These values ensure that her work not only captures beautiful moments but also honors the cultural significance of each wedding she photographs.

As a female entrepreneur in a niche market, Dorota faced challenges in breaking through traditional barriers and gaining recognition in a competitive field. However, she remained steadfast in her vision, leveraging her unique cultural insight and building a supportive network of colleagues and mentors. These challenges only strengthened her resolve, refining her approach to business and helping her grow as a professional.

To stay focused and motivated, Dorota sets clear goals that are aligned with the cultural context of her work. She finds inspiration in Emirati heritage and art, which fuels her creative passion. Regularly connecting with clients and understanding their visions keeps her motivated; while celebrating milestones and staying engaged with industry trends ensures she remains on track.

Balancing work and personal life is an ongoing challenge, but Dorota has found a way to manage it effectively. Careful planning and setting boundaries allow her to prioritize self-care, particularly through her hobby of horse riding. By dedicating focused periods to her business and delegating responsibilities when needed, she achieves both professional success and personal fulfillment.

For Dorota, success is defined not only by capturing the beauty of Emirati weddings but also by creating lasting memories for her clients. Looking to the future, she aims to expand her influence in the industry. She envisions offering workshops and collaborating on international projects, all while maintaining the high standards and cultural sensitiv-

ity that define her work. She has a very unique and extraordinary style and have done an International campaign with Jacy Kay company in Vienna in collaboration with Vienna Tourist Board.

Dorota’s message to aspiring women, especially those passionate about their heritage and culture, is one of empowerment. She encourages them to embrace their dreams with confidence and perseverance. “Your unique perspective and cultural background are powerful assets,” she says. Dorota believes that with determination, creativity, and a supportive network, women can pave the way for success and inspire others along the journey.

In her own journey, Dorota Janina has become a shining example of how passion, respect for culture, and artistic excellence can combine to create something truly special. Her work not only celebrates Emirati weddings but also serves as a bridge between tradition and modernity, making a lasting impact on those she photographs and the industry as a whole.

MARLYN LOPEZ

A JOURNEY OF PASSION, LEADERSHIP, AND INNOVATION

“At GIGNIUS, we believe that true success lies in our ability to blend creativity with strategy, building strong partnerships, and nurturing the next generation of entrepreneurs. Our journey is about more than just delivering exceptional experiences; it’s about pushing boundaries, embracing innovation, and empowering others to achieve greatness alongside us

Marlyn Lopez and Danifel Mari are the dynamic duo behind GIGNIUS ME FZ LLC, an integrated advertising and event management agency that has quickly become a leading name in the industry. Their journey began with a shared vision of creating a company that not only stood out but made a lasting impact in the world of events and brand activation.

The inspiration for GIGNIUS ME FZ LLC came from their desire to offer a seamless, 360-degree experience for clients, combining event management, fabrication, and brand activation. Danifel explains, “We started with a goal to build something memorable, and over time, our passion evolved into offering a complete package that connects with audiences on a deeper level.” Marlyn adds, “We saw a need for a more integrated approach where every step, from concept to execution, is handled with the same level of creativity and care.”

GIGNIUS has distinguished itself in a competitive market by delivering tailored 360-degree marketing solutions. Danifel emphasizes the importance of understanding each client’s brand and market, combining strategy with creativity to deliver impactful results.

“We stay adaptable and hands-on, ensuring each project resonates with the target audience while exploring new marketing possibilities,” he says. Marlyn highlights the value of collaboration, noting, “We work closely with clients and our team, blending perspectives and staying on top of trends to craft experiences that truly stand out.”

Memorable Projects and Success Stories

Among their many successful projects, a major launch event for a leading UAE real estate developer stands out for Danifel. “It was a rewarding experience to see every-

thing come together after months of effort,” he recalls. Marlyn fondly remembers organizing a multi-location festival in Abu Dhabi, describing it as a logistical challenge that ultimately exceeded client and audience expectations.

Innovation and creativity are at the heart of GIGNIUS’s services. Danifel explains, “We value learning and trying new things, fostering a culture of curiosity and inclusiveness.” Marlyn agrees, emphasizing the importance of continuous learning and experimentation in driving innovation. “We encourage our team to explore new ideas, ensuring creativity remains at the core of every project,” she says.

Collaboration and Team Dynamics

At GIGNIUS, collaboration is key. “The best ideas come from collective creativity,” says Danifel, who fosters an environment of open communication and cross-functional teamwork. Marlyn adds, “We create a supportive atmosphere where feedback is constructive, and everyone feels comfortable expressing their creativity.”

Their sister company, MiND Solution, plays a crucial role in keeping GIGNIUS at the forefront of digital activation. Danifel shares how they use virtual reality, robotics, and STEM activation to create engaging experiences. “We stay ahead of the curve by experimenting with new ideas and technologies,” he says. Marlyn adds, “Our goal is always to create meaningful connections between brands and their audiences through cutting-edge technology.”

ToolBox, another key component of their business, is renowned for its quality and durability. Danifel explains, “We maintain high standards by setting clear benchmarks and listening to client feedback.” Marlyn notes that their dedication to detail and sustainability sets ToolBox apart from competitors. “We use eco-friendly materials and practices to minimize environmental impact while delivering exceptional results,” she says.

Measuring Success and Advocating for Young Entrepreneurs

For Marlyn and Danifel, success is measured by client satisfaction, audience engagement, and exceeding expectations. Their passion for delivering exceptional experiences led to the creation of the Young Entrepreneurs Program (YEP!), which offers mentorship and resources to aspiring business leaders. “We want to support the next wave of entrepreneurs,” says Danifel. Marlyn adds, “By building strong partnerships

and seeking support from like-minded sponsors, we aim to sustain and grow this initiative.”

Advice for Aspiring Entrepreneurs

Marlyn and Danifel offer valuable advice to those looking to break into the industry. “Don’t shy away from taking risks and thinking outside the box,” says Danifel. “Invest in your team and focus on building strong relationships.” Marlyn emphasizes the importance of passion and resilience. “Stay dedicated to learning, embrace new technologies, and be adaptable. This is how you grow, both as a company and as an individual.”

Marlyn Lopez and Danifel Mari have built GIGNIUS ME FZ LLC into a leading agency by combining vision, creativity, and a commitment to excellence. Their journey is a testament to the power of collaboration, innovation, and a shared passion for creating unforgettable experiences.

Marlyn Lopez and Danifel Mari have built GIGNIUS ME FZ LLC into a powerhouse of creativity, innovation, and strategic excellence. Their combined vision and leadership have transformed the company into a

leading force in the event management and brand activation industry. Marlyn’s eye for design and her passion for detail, paired with Danifel’s strategic thinking and adaptability, have created a dynamic synergy that is evident in every project GIGNIUS undertakes.

Together, they foster a culture that values collaboration, continuous learning, and innovation. They have cultivated an environment where creativity thrives, and every team member feels empowered to contribute their ideas and take ownership of their work. This inclusive approach has not only driven the company’s success but has also made GIGNIUS a place where top talent aspires to work and grow.

Their shared commitment to excellence and their ability to blend creative solutions with strategic execution have positioned GIGNIUS as a leader in the industry. Marlyn and Danifel’s dedication extends beyond just delivering exceptional experiences for clients; they are also passionate about mentoring the next generation of entrepreneurs, ensuring that their legacy of innovation and leadership will continue to inspire and shape the industry for years to come.

CEO 50 Women Leaaders 2024

LAILA FARIDOON

A JOURNEY OF PASSION, LEADERSHIP, AND INNOVATION

the Dubai World Challenge for Self-driving Transport.

LLAILA FARIDOON is not just a thought leader, public speaker, and author; she is a driving force in the realm of digital transformation and business advisory services. With a wealth of experience spanning two decades in technology, project management, and corporate leadership, Laila has carved a path marked by innovation and strategic foresight. Her journey began in 2000 as a data analyst, culminating in her pivotal role as the Executive Director of the Chairman’s Office at RTA Dubai, where she spearheaded transformative digital initiatives such as

Educationally, Laila’s achievements are nothing short of exemplary, having earned a BSc in Computer Science with first-class honors from Ajman University and an MSc in Computer Science with distinction from the University of Sharjah. Driven by a passion for technology’s potential to advance humanity, she has a Doctorate in Big Data Analytics at King’s College London. As an active researcher and prolific public speaker, Laila has authored numerous papers and book chapters, sharing her expertise on digital transformation on a global stage.

A firm believer in challenging conventional norms and harnessing the power of science and technology for the betterment of society, Laila is a staunch advocate for Women in STEM, consistently championing diversity and inclusivity in the tech industry. Her impact has not gone unnoticed; she has been recognized as one of the top 30 women leaders to watch in 2023 by the NYC Journal and appointed as a goodwill ambassador by the League of Arab Organization in 2019.

Laila’s leadership extends beyond her advisory roles, as she has served on various regional and international boards with distinction. From her presidency at the PMI UAE Chapter and the Dubai International Project Management Forum to her roles as General Secretary of prestigious organizations such as the Hamdan Award for Innovation in Project Management and the RTA Board of Directors, Laila has demonstrated her acumen in driving organizational excellence and strategic governance.

In addition to her board commitments, Laila was a board member at the UITP Centre of Excellence and the Dubai Quality Group, where she influenced and shaped the industry standards. Her multifaceted expertise has led her to pen a book entitled “Looking Forward To the Bright Side,” a testament to her personal journey and a guide for individuals seeking to transform their lives with purpose and determination.

Laila’s remarkable contributions have not gone unnoticed, with accolades such as the Middle East Woman Leader in Corporate Management Excellence underscoring her impact and influence in the field. Her holistic approach to leadership, coupled with her unwavering commitment to innovation and inclusivity, positions her as a beacon of inspiration for aspiring leaders and change-makers worldwide. Her impactful talks/presentations have inspired leaders worldwide to adopt forward-thinking strategies, fostering a culture of adaptability and resilience essential for thriving in today’s digital age.

As an exclusive conversation with Womenpreneur Magazine, Laila Faridoon, conveys a powerful and inspiring message aimed at empowering women entrepreneurs. “As entrepreneurs, leaders, and innovators, each of you possesses a unique blend of talent, determination, and resilience.

In a world where barriers are meant to be broken and dreams are meant to be chased, I urge you to embrace your journey with unwavering courage and conviction, says Laila” In the pursuit of your goals, remember that challenges are not roadblocks but rather opportunities for growth and transformation. Let every setback fuel your determination to succeed and every obstacle strengthen your resolve to persevere.

As women, we have the power to shape our own destinies and carve out our place in the world of business and beyond. Let us harness the strength of our collective voices and the wisdom of our experiences to pave the way for future generations of women leaders. Embrace innovation, dare to dream big, and never underestimate the impact of your actions.

Whether you’re navigating the complexities of technology or leading your team to new heights, remember that your potential is limitless. Above all, stay true to yourself, your values, and your vision. Let passion be your compass and purpose be your guiding star. Together, let us rise, inspire, and empower one another to create a future where every WomenPreneur voice is heard and every dream is within reach, she further added.

In a world where the intersection of technology, business, and humanity is ever-evolving, Laila Faridoon stands as a role model to the transformative power of vision, dedication, and a relentless pursuit of excellence in shaping a future where innovation and compassion intersect for the greater good.

50

IMAN FAWAZ

CEO 50 Women Leaaders 2024

ILLUMINATING ETHICAL LUXURY: THE STORY BEHIND BYMYSTIQUE

IIman Fawaz, founder of the luxury jewelry brand Bymystique, is more than a designer—she’s a storyteller weaving artistry and ethical practices into her pieces. Drawing from her experience in luxury brand marketing with Harper’s Bazaar Arabia and Marie Claire Arabia, Iman’s journey led her to create a brand that embodies elegance, sustainability, and spiritual energy. With Bymystique, she merges her love for jewelry and fine craftsmanship with her passion for ethical luxury.

Bymystique’s creations are not just about aesthetics but about a deeper connection with nature and positive energy. Each piece is handcrafted in Dubai using responsibly sourced 18-karat recycled gold, with designs inspired by celestial beauty and the magic of the natural world. Iman’s vision centers around offering timeless, versatile jewelry that resonates with the wearer’s spirituality and style.

The brand’s standout collections, Summer Heirlooms and Volcanic Dents reflect this philosophy. The former captures the essence of beachside luxury, while the latter celebrates the raw power of volcanic landscapes. Each design, whether a charm or an accessory, carries a message of positivity, strength, and resilience.

CHANTEL ELLOWAY

CEO 50 Women Leaaders 2024

DIGITAL PIONEER AND TRAILBLAZER SHAPING

THE FUTURE OF WEB3, AI AND BLOCKCHAIN

CCHANTEL ELLOWAY is an investor and visionary entrepreneur with a heart for public relations and marketing. With a pioneering voice for women’s empowerment within the digital frontier, she embodies leadership, innovation, and GRIT.

As a Canadian female powerhouse who is based in the UAE – her experience of running a global communications agency has expanded from working initially with clients in luxury tourism and hospitality, film, and entertainment as well as health and wellness, to evolving her scope with a special focus now on FinTech, Web3, and Artificial Intelligence (AI). Chantel Elloway is truly a pioneer in the Web3 space, as an investor in several early start-up projects, including being a founding member of Lif3. com – a complete, omni-chain DeFi ecosystem, curated Layer-1 blockchain, and a self-custody wallet available on the App Store and Google Play – that unlocks the potential of Web3 through consumer DeFi, Gaming , Music, and Entertainment.

With a foundation rooted in media relations, video production, and working as a finance reporter and speechwriter for politicians most of her life – it’s not just her technical skills that make her so

unique, but she has also become a voice for female empowerment and a mentor. As a polymath – she has multiple educational degrees and certifications, having studied Business and Commerce, Public Relations, Digital Marketing, Entrepreneurship, Real Estate, Computer Programming and even attended school for Dental Hygiene! Her skilled background combined with her passion for blockchain trading and investing, has made her a renowned consultant to work with globally, as she has the ability to draw from her diverse set of experiences, allowing her to approach each project with a fresh perspective, making sure no detail goes unnoticed.

Chantel Elloway’s life narrative is one defined by a commitment to making a difference and paying it forward. Her foray into the world of blockchain technology stemmed from a profound realization of its transformative potential. Recognizing the power of blockchain as an infrastructure to democratize financial tools, she envisioned a future where financial engagement could be more user-friendly, efficient, and secure for all. This vision propelled her into a realm of coding and technology, where she discovered the infinite possibilities of transforming abstract concepts into tangible realities.

HANNAL HALL

CEO 50 Women Leaaders 2024

CRAFTING A PURPOSE DRIVEN PUBLICITY LEGACY IN SPORTS

HHannah Hall, Founder of Grassports, has redefined the landscape of sports publicity, integrating sustainability, inclusivity, and personal storytelling into her comprehensive approach. With over 20 years of industry experience, including a decade dedicated to transforming the sports environment in the UAE, Hannah is not just a seasoned publicist but a visionary leader who elevates the profiles of CEOs, athletes, sports organizations, and events. Her story is a compelling narrative of passion, resilience, and a steadfast commitment to making a positive impact through sports.

Hannah Hall’s journey into the world of publicty is not just a professional story—it’s a deeply personal one. Growing up amidst significant challenges, she turned to sports as a sanctuary,

finding solace and strength in the athletic world. These early experiences ignited a realization: personal stories have the extraordinary power to inspire and connect. Hannah found solace and inspiration in role models and motivators both close to her and in the media. “When people are struggling and suffering, they need inspiration,” she reflects. “In my early adult life, I was consumed by insecurities. I had to dig deep and learn the art of arming myself with confidence, granting myself permission to prioritize my own needs and dreams.”

This period of self-discovery and empowerment was pivotal for Hannah. She realized that hope and possibility are born out of personal stories shared by others to help overcome life’s circumstances. This epiphany sparked her passion for elevating the voices of individuals with life-changing messages, marking the beginning of her purposeful journey in the field of publicity.

Founded by Hannah, Grassports is a beacon of authenticity and purpose-driven publicity. The firm specializes in elevating the profiles of sports personalities and organizations by focusing on their unique stories and integrating themes of sustainability and inclusivity. Hannah’s clients range from billionaire CEOs building sports infrastructure in the Middle East to professional athletes advocating for environmental responsibility and inclusivity.

Hannah’s approach is deeply rooted in her belief that personal stories are powerful tools for building impactful publicity campaigns. She teaches her clients how to leverage their personal narratives to create compelling and authentic publicity strategies. “Through Grassports, I ensure that every client’s unique journey and story is at the heart of their publicity strategy, showcasing their talents and achievements to the world,” Hannah explains.

NADIA ZAAL

CEO 50 Women Leaaders 2024

PIONEERING LUXURY REAL ESTATE AND HOSPITALITY

NNadia Zaal, co-founder and CEO of Zaya, and CEO of the Al Barari project, has been a driving force in the real estate and hospitality sectors since 2008. With 18 years of experience, she oversees 900 employees and has led the development of iconic projects like ZUHA, Nurai Island, and Al Barari.

Under her leadership, Al Barari delivered two significant residential projects, The Neighborhood and Chorisia, between Q4 2022 and Q1 2023. In

March 2023, Zaya launched ZUHA Island, a luxury development featuring 30 residential villas, further cementing its reputation for highend, innovative projects.

Beyond real estate, Zaal’s vision extends to education, with the launch of Zaya Early Learning and Al Fanar schools, reflecting her commitment to community development. As a director at FIVE Holdings, Zaal continues to influence the industry, shaping the region’s future of luxury living and hospitality.

Nadia Zaal is a pioneering real estate developer known for her innovative approach to luxury and sustainable living. As the driving force behind projects like Al Barari and Zaya Nurai Island, she has redefined the standards of high-end development in the UAE, blending nature with contemporary design to create unique living experiences.

REEM ASAAD

CEO 50 Women Leaaders 2024

A CHAMPION FOR WOMEN’S EMPOWERMENT IN SAUDI ARABIA

RReem Asaad, a prominent Saudi writer, lecturer, and social activist, has been a powerful force in advocating for women’s empowerment in Saudi Arabia. Her journey began in the early 2000s when she entered the finance sector, a field traditionally dominated by men in the conservative Saudi society. Starting her career in local banks, Asaad quickly demonstrated her capabilities and rose through the ranks. By 2003, she had become the Production Manager at the National Commercial Bank in Jeddah, one of the most significant financial institutions in the Kingdom.

Asaad’s professional success in finance was just one aspect of her influential career. Alongside her banking role, she served as Vice Chairman of the Securities Committee at the Jeddah Chamber of Commerce and Industry, where she worked until 2015. This position allowed her to play a pivotal role in shaping financial policies and advocating for more inclusive practices within the industry. Her work in these roles helped pave the way for other women in Saudi Arabia to pursue careers in finance and other traditionally male-dominated fields.

However, Reem Asaad is perhaps best known for her social activism, particularly her bold campaign in 2009 advocating for

women to work in lingerie stores—an effort that would become a turning point for women’s employment in Saudi Arabia. At the time, it was common for men to work in these stores, a practice that many women found uncomfortable and inappropriate. Asaad’s campaign highlighted the need for women to be employed in roles that better served female customers, and it quickly gained traction in the conservative society.

Her advocacy was not without challenges, but her perseverance paid off. In 2011, the Ministry of Labor in Saudi Arabia enacted a law allowing women to work in retail, a monumental shift that created numerous job opportunities for women across the Kingdom. This law was a significant step forward in women’s economic empowerment and opened the door for further reforms aimed at increasing female participation in the workforce.

Asaad’s dedication to improving the status of women in Saudi Arabia has earned her widespread recognition. In 2012, she was ranked third on Arabian Business’s list of the most powerful Arab personalities, a testament to her influence and impact. Her efforts have not only changed the lives of many Saudi women by providing them with greater economic opportunities but have also challenged societal norms and contributed to the broader movement for gender equality in the region.

Through her work, Reem Asaad continues to be a beacon of inspiration, driving positive change and advocating for the rights of women in Saudi Arabia. Her legacy is one of courage, resilience, and a relentless commitment to empowering women in a society where their roles have traditionally been limited. As Saudi Arabia continues to evolve, leaders like Reem Asaad will remain crucial in ensuring that women’s rights and opportunities continue to expand.

SANA SAJAN CEO 50 Women Leaaders 2024

A MULTIFACETED LEADER IN MEDICINE, ART, AND PHILANTHROPY

SDr. Sana Sajan, Director of the American Aesthetic Medical Centre and Danube Welfare Center, is a remarkable figure whose diverse talents and passions span medicine, art, and philanthropy. As a leader in the medical field, she oversees the operations of the American Aesthetic Medical Centre, where she ensures that the highest standards of patient care and innovation are maintained. Her commitment to excellence in healthcare is matched by her dedication to making a difference in the community. Beyond her professional achievements

in medicine, Dr. Sana is a committed philanthropist, actively supporting various community initiatives through her role at the Danube Welfare Center. Her passion for giving back is further reflected in her role as a brand ambassador for Dubai Women’s Run, where she promotes health, fitness, and empowerment among women.

Dr. Sana’s versatility is evident in her personal pursuits as well. A TEDx speaker, mother of three, horse rider, biker, poet, and accomplished artist in modern contemporary and Islamic calligraphy, she embodies creativity and balance. Her artistic endeavors, particularly in Islamic calligraphy, showcase her deep connection to culture and spirituality.

From a young age, Dr. Sana’s journey has been marked by a blend of philosophical thinking and scientific curiosity, driving her to excel in various fields. Her ability to balance her diverse roles while making significant contributions to society is truly inspiring. Dr. Sana Sajan continues to be a dynamic force, inspiring others through her dedication to both her professional and personal passions, all while making a lasting impact on the community she serves.

Dr. Sana Sajan’s impact extends beyond her immediate roles, as she is also an advocate for women’s empowerment and wellness. Through her involvement in various initiatives, she tirelessly works to uplift others, particularly women, by promoting education, health, and self-expression. Her multifaceted contributions make her a beacon of inspiration and a true leader in her community.

LBorn and raised in the picturesque city of Florence, Italy, Lana’s childhood was steeped in innovation and resilience. Surrounded by a family of entrepreneurs, she always knew that she wanted to create something meaningful. After working with prestigious fashion houses like Armani and Ferragamo in Milan, Lana began to feel a disconnect between her work and its impact on the world.

Driven by a desire for fulfillment, she made a bold decision—resigning from her job without a backup plan. This leap of faith led her to Dubai, where she would meet the love of her life, who encouraged her to start her own agency. With his guidance and the

CEO 50 Women Leaaders 2024

A JOURNEY OF SPIRIT AND INNOVATION

skills, she had acquired over the years, Lana took the plunge into Entrepreneurship. Her first client, who remains with her to this day, grew exponentially under her guidance, gaining major visibility, securing big deals, and helping countless more people.

Adapting to the UAE market wasn’t without challenges. The fierce competition and price wars in the industry were daunting, but perhaps the hardest part was the loneliness that came with being an entrepreneur. Yet, this isolation-built resilience sparked a curiosity that drove Lana to explore, connect, and ultimately thrive in her new environment.

Lana’s approach to life and business is guided by a unique perspective on balance. Instead of subscribing to the traditional concept of worklife balance, she views life as a series of seasons—each with its own demands. This adaptability has allowed her to create a business that supports not just financial stability but also a fulfilling personal life.

For Lana, success goes beyond financial achievement; it’s about having the freedom to spend quality time with loved ones without the stress of financial worries. Her long-term goal is to continue growing House of Miele in a way that stays true to its vision of helping others achieve the same balance and fulfillment.

Lana’s message to women and girls who dream of becoming something is simple yet powerful: surround yourself with people who uplift you, and never underestimate the impact you can have on the world. Her journey is a testament to the power of resilience, adaptability, and the courage to forge your own path.

LANA

CEO 50 Women Leaaders 2024

GAYATHRI MURUKAN

MISSION TO EMPOER WOMEN IN DUBAI

Amid the hustle and bustle of Dubai, where the demands of modern life can easily lead to stress and anxiety, Gayathri Murukan stands out as a transfor mative leader in the field of mental wellness. As a Rapid Transformational Therapist (RTT), certified hypnotherapist, and life coach, Gayathri’s journey from engineering to mindset transformation is as inspiring as it is impact ful. In this conversation, Gayathri shares her personal story, professional insights, and the powerful transformations she helps her clients achieve.

A Journey from Engineering to Empowerment

When asked about her background, Gayathri begins with a smile, “I’m a Mindset Transformation Specialist dedicated to helping you overcome anxi ety, stress, fears, guilt, and low confidence. But my journey didn’t start here.”

Gayathri recalls her roots in engineering and how a challenging period during the COVID-19 pandemic led her to a life-changing path. “I live in Dubai with my husband and three boys. Coming from an engineering background, I never imagined I’d end up in this field. But life has a way of steering you towards your true calling.”

The turning point came during the pandemic, a time when Gayathri, like many others, found herself grappling with anxiety and depres sion. “I hit a setback in my life and knew I needed help. That’s when I decided to sign up with a coach. It was by far the best investment I made in my life.” She shared.

The Power of Rapid Transformational Therapy

Armed with a renewed sense of purpose, Gayathri didn’t just stop at overcoming her struggles—she wanted to help others

G

do the same. “My inner compass was navigating me towards what I knew my heart truly desired, to empower people to live anxiety-free,” she says passionately.

Gayathri pursued her certification in Rapid Transformational Therapy (RTT) under the guidance of Marisa Peer. “RTT is a technique that gets to the root cause of your problems and helps rewire and reframe your thinking around it,” she explains. “Clients usually experience a major shift in just a few sessions. It’s truly transformative.”

She elaborates on how RTT helps individuals break free from their past. “No one is born with low confidence or self-esteem. These issues often stem from past experiences like bullying, criticism, or trauma. RTT helps confront and heal these deep-rooted issues, allowing clients to live more peaceful, motivated, and confident lives.”

THE BEAUTY QUEEN

TURNED

AESTHETIC PHYSICIAN AND ENTREPRENEUR

DR. DISHA DINAKAR

Ola Hassan’s path to becoming a prominent Real Estate Advisor in Dubai is a story of resilience, determination, and strategic thinking. Born amidst the turmoil of the Iraqi invasion of Kuwait, Ola’s early life was dramatically altered by the second Gulf War. This upheaval forced her family to flee to Australia, marking the beginning of a journey that would shape her into a formidable figure in the real estate industry.

The invasion of Kuwait was a pivotal moment that significantly influenced Ola’s path. Fleeing her birthplace with her family, she found herself adjusting to a new life in Australia. This transition was marked by significant disruptions to her otherwise stable childhood. In Australia, her family emphasized the importance of education, driven

Dr. Akshatha Dinakar, well known by her alias Dr. Disha Dinakar is a shining example of proficiency and creativity within the highly competitive fields of dermatology and aesthetics. Dr. Akshatha is a highly qualified, distinguished aesthetic physician in the United Arab Emirates. She is unique in her area since she holds a master’s degree in advanced Botox and fillers from the University of Sharjah in the UAE and a fellowship in aesthetic medicine from the University of Greifswald in Germany. Dr. Akshatha also holds a postgraduate degree in clinical dermatology from the Royal College of Physicians, Ireland. Her advanced training from the Derma Institute UK further demonstrates her proficiency. In this captivating interview, Dr. Akshatha shares her unique journey and insights on her career.

As an only child who grew up in the gulf, leaving Oman for Mangalore, India was a significant step for her. Despite the challenges that come with the shift, she was excited about stepping out of her comfort zone, learning to be independent, and embracing this new chapter. As we started our conversation

by her parents, who were both teachers. They believed that a solid education culminating in a prestigious university degree was the key to a prosperous life. This conviction shaped Ola’s aspirations and values, creating a household environment dedicated to academic excellence.

Nevertheless, relocating to Australia presented its own set of difficulties. Adapting to a different school system, learning English from zero, and becoming proficient in the Australian accent were challenges she needed to face. The integration process was demanding, but it ultimately equipped her with the resilience needed to adapt to new environments and thrive.

Dr. Akshatha told us about this professional journey and how this shaped her personal and professional life,

“My move from the Middle East to India for my medical studies was transformative. It provided me with a diverse cultural and educational experience that broadened my perspectives. In India, I was exposed to a high-volume patient environment, particularly in government hospitals, which honed my skills and deepened my empathy. This experience shaped me into a more resilient and adaptable professional, instilling a deep sense of compassion and dedication to patient care that I carry into my aesthetic practice today.” She shared her learnings.

Throughout her career, Dr. Akshatha was immersed in cultural activities. In 2012, she participated in and won the Miss Mangalore pageant, marking the beginning of a series of achievements in modelling and acting. Although she appeared in numerous print ads, TV commercials, and South Indian movies, her passion for medicine remained her primary

CEO 50 Women Leaaders 2024

CEO 50 Women Leaaders 2024

DIANE EL HACHEM

CEO

50 Women Leaaders 2024

PIONEERING MARKETING THOUGHT LEADER AND ADVOCATE FOR WOMEN IN BUSINESS

Diane El Hachem is a name synonymous with marketing innovation and strategic leadership. With a nearly two-decade career, Diane has left an indelible mark on multiple industries, including IT, Retail, Media, Telecom, Food & Beverage (F&B), and Entertainment. Her journey, characterized by a blend of creativity, strategic thinking, and a commitment to local relevance, serves as an inspiring blueprint for marketing professionals worldwide. In this insightful interview, Diane walks us through her remarkable journey.

Diane’s traverse began in the IT industry, where she honed her skills and developed a deep understanding of the intersection between technology and marketing. As we started our conversation, Diane briefed us about her background and diverse experience in the industry,

“I am the Cofounder and Chief Operating Officer at RELATED, a multi-award winning Martech company offering loyalty and reward solutions for brands across industries in the MEA region. I come from a marketing background and I have worked in the tech industry for more than 20 years. Before RELATED, I was heading the channel marketing in EMEA for Seagate Technology where I had the chance to lead on the channel marketing strategy and plan execution with leading brands such as Amazon and Best Buy. I am part of CX Women and WiiN Global – Women in Incentives Network associations, a space for top female leaders in the global Incentive and Loyalty industry, as well as Dubai Business Women Council (DBWC), the UAE’s leading platform for the personal & professional development of business women. I was recently named as top five influential leaders in Tech & Telecoms in 2023 by the Africa Tech Festival and participated in several mentorship programs, supporting women to strive in their careers.”

LYNSAY KILBANE

CEO

50 Women Leaaders 2024

THE INSPIRING JOURNEY OF LYNSAY KILBANE AND THE MAMA CONSULTANCY

As the founder of The Mama Consultancy, Lynsay has revolutionized the recruitment process for UHNW (Ultra-HighNet-Worth) and high-income families in the Middle East and globally, ensuring they receive the highest childcare and household management standards. This article explores her inspiring journey, the innovative services offered by The Mama Consultancy, and how Lynsay’s vision continues to transform the industry.

Lynsay Kilbane, born and raised in London, always knew she wanted to work in childcare. After exploring teaching and social work careers, she found her true calling as a nanny and governess. This career path allowed her to pursue her passion for working with children and indulge in her love for travel and cultural exploration. Over 15 years, Lynsay has worked with prominent families worldwide, gaining invaluable experience and insights into various parenting styles and techniques.

She has visited approximately 40 countries, providing her with a wealth of

knowledge in children’s nutrition, wellness, ADHD, and Neuro-Linguistic Programming (NLP) for children. In 2016, Lynsay moved to Abu Dhabi for a governess role, marking the beginning of her deep connection with the Middle East.

In 2022, driven by her entrepreneurial spirit and the demand for her expertise in finding exceptional nannies, Lynsay founded The Mama Consultancy. The catalyst for this bold move was a family tragedy, which prompted her to pursue her dream of being a full-time entrepreneur. With a clear vision and a wealth of experience, Lynsay set out to create a unique offering in the elite staffing industry.

The Mama Consultancy specializes in providing hand-picked professionals, including nannies, maternity nurses, governesses, butlers, chefs, and house managers. Lynsay’s personal experience as a nanny and governess gives her an unparalleled understanding of the qualities required in exceptional staff. Her extensive network includes world-class butlers and real-life Mary Poppins, ensuring families receive the best possible care and management.

CEO 50 Women Leaaders 2024

ON BUILDING A PERSONAL BRAND THROUGH THE LENS OF INNER DEVELOPMENT

Today an influential tastemaker in Dubai’s luxury arena, and co-founder of multiple successful businesses Daria began her entrepreneurial journey at the young age of just 11 growing up in a humble village in Russia’s Kurgan region before moving to Dubai, Daria was determined to succeed and create greater opportunity for herself balancing her education with part time jobs to save money needed to take her through higher education. Studying hard whilst working Daria inspirationally earned a scholarship and completed her higher education courses in architecture and construction before forging a successful international career in real estate and corporate consultancy

A visionary businesswoman currently, Daria continues to work across corporate consultancy for a number of companies in Dubai, is CEO of Me To You Realty luxury real estate agency and has most recently launched Innovate Identity – a bespoke personal branding agency for VIP and HNWI clients who value privacy. Powered by an exceptional network stretching across a variety of fields and international regions with unique access to the Russian speaking community, the talented and ambitious entrepreneur’s premier personal branding agency that

focuses on the image management sector in Dubai, London and Paris already includes a growing portfolio of success stories across business and government figure profiles, by placing the focus solely on the individual, Daria uses her expertise to create bespoke solutions for elite clients

Daria’s believes that a strong, well-managed personal brand benefits you in several ways. Enhancing your visibility, expanding your network, attracting new opportunities and on a deeper level, the process of building one can help you uncover, celebrate, and share the unique abilities you bring to the world

Krasnogor comments “As Jeff Bezos, the founder of Amazon, famously quoted, “your brand is what people say about you when you’re not in the room” it’s the amalgamation of the associations, beliefs, feelings, attitudes, and expectations that people collectively hold about you. Your goal should be to ensure that the narrative created about you is accurate, coherent, compelling, and differentiated.Creating a personal brand that you can comfortably and authentically live into each day to achieve your most important goals.”

GUZAL ERGASHEVA

CEO 50 Women Leaaders 2024

THE MULTIFACETED JOURNEY OF SERIAL ENTREPRENEUR AND FEMALE POWERHOUSE

Guzal Ergasheva exemplifies the term multi-talented – as a PhD holder, mother, businesswoman, beauty, and luxury fashion entrepreneur, she embodies the spirit of a true go-getter, drawing inspiration from her experiences as a woman to achieve numerous accolades. Born in Uzbekistan, Guzal earned a degree in Oriental Studies, followed by a Master’s degree in Economic and International Relations. She then attained a PhD focusing on the Economic Development of Arabic Countries and Arabic Language. Driven by ambition, curiosity, and an insatiable thirst for knowledge, Guzal embarked on various internships around the world before teaching economic development at the higher education level.

Relocating to various locations with her husband and three children across the following years It was not till later in life that Guzal decided to pursue her long-held passion for fashion “I like to think my pursuit of my dreams later in life will inspire others to do the same and take bold steps, my mother was the head designer and tailor at Uzbekistan’s main fashion house. Watching her as a child, I cultivated a deep passion for fashion, it is in my blood. It was only after having my three children that I decided to take the leap and explore my interest in fashion. I wanted to set an example for them, showing that their mother is capable of anything and that it’s never too late to embark on a journey of self-discovery,” says Guzal.

DARIA KRASNOGOR

CHAMPIONING EMERGING DESIGN TALENT IN THE UAE AND BEYOND AMANI AND MANAL WAQI

In the bustling metropolis of Dubai, where innovation intersects with tradition, two sisters are carving a niche for emerging designers in the global fashion landscape. Amani and Manal Waqi, the dynamic duo behind The Amanqi Consultancy, are at the forefront of promoting creativity and diversity in the fashion and jewellery industries. With a keen eye for talent and a passion for storytelling, they have created a platform that celebrates the vibrant design community of the United Arab Emirates and beyond. Manal, along with her sister Amani, embarked on a journey fuelled by their passion for fashion and lifestyle. Their journey began in 2016 with The Amanqi Edit, which eventually evolved into a full-fledged consultancy. The duo has been instrumental in nurturing emerging design talent, particularly from the Middle East.

The Waqi sisters, who grew up in Geneva, Switzerland attended secondary school there, and pursued further studies in London, have always been passionate about fashion and lifestyle. Amani, with a degree in business management, and Manal, with a background in fashion marketing, bring a unique blend of skills to their business. Their shared interest in discovering and promoting new, unique brands led them to create The Amanqi Consultancy, a platform dedicated to supporting and growing emerging brands in fashion and jewellery.

We started our conversation by asking about their journey that led to the launch of The Amanqi Consultancy and their inspiration to enter the fashion industry. Manal started with a smile, “We have always shared a deep love for fashion and a keen interest in discovering emerging talent. This passion inspired us to create The Amanqi Edit, a platform dedicated to showcasing these cool, up-and-coming brands. As our platform gained traction, we came up with the idea of organising pop-up events, where we brought together a curated selection of contemporary brands under one roof. It was through these pop-ups that we recognised a growing need for dedicated representation of emerging brands, particularly in the realm of fine jewellery. This realisation led us to establish The Amanqi Consultancy, a venture committed to providing strategic guidance and support to emerging brands as they navigate the competitive landscape.”

The UAE’s vibrant design community is a melting pot of creativity, with designers drawing inspiration from the region’s rich cultural heritage and rapid growth. Amani Waqi believes that the unique narratives and exceptional skills displayed by local designers set them apart. “The brands work hard not only to showcase their skills but also to exhibit the region’s stories and artisans’ talents in a unique way that has never been done before,” she says.

“The Emirati design scene is vibrant and growing,” Amani remarks, reflecting on the exponential growth witnessed in recent years. “We’ve been fortunate to be a part of this industry, witnessing the incredible creators who breathe life into their cultural heritage,” Amani says about the Emirati design.

What sets Middle Eastern designers apart is their ability to weave narratives into their creations, transcending mere aesthetics to convey stories deeply rooted in the region’s rich heritage. “The brands work tirelessly to showcase not just their skills, but also the stories and talents of our artisans,” Amani explains, highlighting the profound connection between creativity and cultural expression.

The duo wants to establish their uniqueness and what sets them apart compared to other consultancies in the UAE’s vibrant design community, “What sets The Amanqi Consultancy apart is our deep understanding of the needs and constraints faced by small, emerging brands. We are proud of ourselves, for establishing personal relationships with each client, serving as an extension of their team rather than just a service provider. Our dedicated approach ensures that we are there to guide and support them through every step of their journey, offering tailored solutions to support them in achieving their goals and thriving.”

The Amanqi Consultancy plays a crucial role in this ecosystem by organising events for their clients. In the Middle East region, they regularly organise pop-ups in UAE (such as Ataya), Qatar, and Saudi Arabia curating a selection of seven to eight international and local jewellery brands and their collections around a specific theme.

Identifying and selecting the jewellery and accessory brands that The Amanqi Consultancy represents, is one of the most important things to be considered. They say, “We prioritise brands that showcase a strong brand identity, exceptional storytelling, and unique designs. Beyond these essential factors, we look at each brand’s vision and potential for growth within the market. Our goal is to provide our clients with personalised strategies and support to help them thrive in the competitive fashion industry. By working with brands that possess both artistic merit and commercial viability, we aim to provide our clients with unparalleled opportunities for success and recognition in the industry.”

VAt the intersection of innovation and impact, visionary entrepreneurs and angel investors stand as architects of change, reshaping industries. With foresight as their compass, they navigate uncharted territories, spotting opportunities where others see obstacles. Fueled by an unwavering belief in possibility, they sow seeds of transformation, nurturing budding startups into industry titans. Their investments are not merely financial; they represent investments in the future—a future where prosperity is inclusive, and where dreams know no bounds.

Within the field of entrepreneurship and investment, Vera Kretschmar stands out for her unparalleled impact. As the Managing Director of Ivory Capital Asia, Vera’s portfolio spans various industries, from aesthetics and property investments to creative agencies, hospitality, and cryptocurrency. Her journey as an entrepreneur and investor is marked by a keen eye for promising brands and companies, a passion for nurturing businesses, and a commitment to empowering women-led startups. This article delves into Vera’s inspiring journey and

VERA KRETSCHMAR

THE VISIONARY ENTREPRENEUR AND ANGEL INVESTOR TRANSFORMING LIVES AND INDUSTRIES

the key investments that have shaped her career.

Vera’s entrepreneurial spirit began to flourish during her time in China, where she juggled a corporate job with side ventures in angel investments and crypto companies. It was during this period that she discovered her passion for not only investing but also building and nurturing businesses. After leaving China, Vera embarked on a journey that took her to Switzerland, Italy, Hong Kong, and the Philippines, during which she continued to expand her investment portfolio and develop a keen eye for promising brands and companies.

Vera has experience in spotting risky fundraising pitches because she is an angel investor. “I seek out more traditional individuals who have faith in their product, have advanced it in some way, and have demonstrated its financial viability.” Vera asserts that authenticity is essential for companies looking to raise venture financing.

As an angel investor, Vera knows a speculative fundraising pitch when she sees one. She looks for authenticity and true dedication to a project backed by tangible results and a clear growth trajectory. Vera focuses on investments aligned with her interests, particularly women-run start-ups, promoting businesses she’s genuinely interested in and emphasizing the importance of knowing what she invests in.

Vera highlights the significance of genuine commitment to a project, supported by measurable outcomes and a distinct growth trajectory, and makes a distinction between professional fundraisers and enthusiastic creators. Becoming the enthusiastic creator of a firm in which you have genuine investment and being a professional fundraiser are two very different things. “True interest in a project that has demonstrated its potential via tangible outcomes and provides a route for growth is what makes a difference”, according to Vera.

CEO 50 Women Leaaders 2024

TOP 5

MIDDLE EAST BASED women creators

Huda Kattan stands as a trailblazer in the beauty industry, recognized globally for her entrepreneurial prowess, influence as a beauty blogger, and commitment to philanthropy.

Noor Naim, better known as Noor Stars, emerges not only as a prominent YouTuber but also as a pioneering entrepreneur and influential figure.

Slama Mohamed is a name synonymous with innovation, humor, and impactful advocacy. With a following that surpasses 14 million across platforms like Instagram, TikTok, YouTube, and Facebook.

Njoud Al Shammari shines as a trailblazing figure, captivating audiences with her humor, creativity, and relatable content.

Joelle Mardinian is much more than a name; she is a force of nature in the Middle East’s beauty and lifestyle industry.

Noor Stars

Njoud Al Shammari

Huda Khattan

Salama Mohamed

Joelle Mardinian

REDEFINING INFLUENCE AND ENTREPRENEURSHIP

Noor Stars

In the dynamic realm of digital media, Noor Naim, better known as Noor Stars, emerges not only as a prominent YouTuber but also as a pioneering entrepreneur and influential figure. With her charismatic presence and relatable con-

tent, she has captivated millions, making significant strides in the world of beauty and lifestyle influencing. This biographical narrative delves into the journey of Noor Stars, highlighting her achievements, impact, and journey towards becoming a leading voice in the digital age.

Early Life and Education

Noor Stars was born in Iraq and spent her formative years in Damascus, Syria. Her upbringing was marked by cultural diversity and a love for creativity, which would later shape her path in the world of social media. At a young age, she relocated to Istanbul, Turkey, where she pursued her education at the British International School Istanbul, honing her English language skills and broadening her cultural horizons.

Years later, Noor and her family made another significant move, this time to the United States, where she completed her secondary education and began her journey into higher education, focusing on business administration. This academic background would later complement her entrepreneurial endeavors in the digital sphere.

Rise to YouTube Stardom

Noor Stars’ ascent to YouTube stardom began with her keen interest in beauty, fashion, and entertainment. She launched her YouTube channel, rapidly gaining traction with her engaging personality and creative content. By consistently

sharing beauty tutorials, comedic sketches, and personal insights, she cultivated a loyal following that quickly propelled her to prominence within the influencer community.

Her dedication to authenticity and relatability resonated deeply with viewers across the Arab world and beyond, leading to exponential growth in her subscriber base. In 2016, Noor Stars made headlines by becoming the first YouTuber in her region to surpass 10 million subscribers, solidifying her status as a key influencer in the digital landscape.

Entrepreneurial Ventures and Brand Collaborations

Beyond her role as a content creator, Noor Stars has ventured into entrepreneurship with remarkable success. She has leveraged her influence to collaborate with renowned brands such as Mac, L’Oréal, Benefit, Aldo, and others. These partnerships not only showcase her influence but also underscore her ability to curate and promote products authentically to her audience of over 12.3 million Instagram followers.

Noor’s entrepreneurial spirit extends beyond brand collaborations; she has also ventured into podcasting with the launch of the popular Stars Podcast show. This platform allows her to engage directly with her audience, discussing topics ranging from beauty trends to personal development, further solidifying her influence as a thought leader in the digital content space.

Recognition and Impact

Noor Stars’ impact transcends her impressive follower count and brand affiliations. Her influence has been recognized on numerous occasions, earning her titles such as ‘Arab Woman of the Year’ and ‘Beauty Influencer of the Year’. These accolades highlight not only her entrepreneurial acumen but also her role as a trailblazer for women in the digital media industry.

In 2017, Forbes Middle East cemented her influence by ranking her among the Arab world’s most popular YouTubers, where she not only topped the list for Arab women but also ranked prominently overall. This achievement underscored her ability to resonate across cultural boundaries and connect with a global audience.

Personal Life and Beyond

Outside of her thriving career, Noor Stars values family and personal growth. She balances her entrepreneurial pursuits with a commitment to self-development and community engagement, advocating for causes close to her heart. Her journey continues to inspire a new generation

of content creators and entrepreneurs, demonstrating the power of authenticity, perseverance, and passion in achieving one’s dreams.

In conclusion, Noor Stars exemplifies the transformative potential of digital media in shaping cultural narratives and empowering individuals worldwide. From humble beginnings in Iraq to becoming a global influencer and entrepreneur, her journey reflects resilience, creativity, and a profound connection with her audience. As she continues to innovate and inspire, Noor Stars remains a beacon of entrepreneurial spirit and influence, redefining success in the digital age and leaving an indelible mark on the beauty and lifestyle industry.

Noor Stars’ story is not just one of fame and influence but also of authenticity and empowerment—a testament to the limitless possibilities of pursuing one’s passions in a rapidly evolving digital landscape.

Huda Kattan stands as a trailblazer in the beauty industry, recognized globally for her entrepreneurial prowess, influence as a beauty blogger, and commitment to philanthropy. From her humble beginnings in Oklahoma City to founding one of the most successful cosmetics brands worldwide, Huda’s journey exemplifies resilience, creativity, and a profound impact on societal beauty standards. This biographical narrative explores her life, career achievements, and philanthropic endeavors that have made her a revered figure in the world of beauty and beyond.

Early Life and Education

Born on October 2, 1983, in Oklahoma City, Oklahoma, Huda Kattan is the daughter of Iraqi parents who later moved their family to various states before settling in Dubai. Her childhood was shaped by diverse cultural influences, laying the foundation for her entrepreneurial spirit and passion for beauty. Huda attended the University of Michigan–Dearborn, where she pursued a degree in finance, a foundation that would later prove invaluable in her business ventures.

Rise to Beauty Stardom

Huda’s journey to beauty stardom began in earnest after she moved to Dubai in 2006 with her family. Initially working as a makeup artist for Revlon, she soon ventured into the digi tal sphere with the launch of her beauty blog, “Huda Beauty,” in 2010. This platform became a launchpad for her career, where she shared makeup tutorials, beauty tips, and product re views, rapidly gaining a loyal following.

In 2013, Huda leveraged her growing influ ence to launch her own cosmetics line, apt ly named “Huda Beauty.” The brand’s ini tial success came with the release of false eyelashes through Sephora, which gained widespread acclaim, including being worn by celebrities like Kim Kardashian. This success marked the beginning of Huda Beauty’s expansion into a full range of beauty products, including eyeshadow palettes, lipsticks, and skincare essen tials.

Entrepreneurial Success and Influence

Huda Kattan’s impact transcends her role as a beauty mogul. With over 47 million followers on Ins tagram, she has been hailed as a key influencer in the beauty industry and beyond. Her en trepreneurial acumen and ability to connect authen tically with her audience have earned her numer ous accolades, including being ranked as the top beauty influencer by Forbes and Time maga zines.

Beyond her own brand, Huda has collaborated with major beauty and fashion brands, cementing her status as a trendsetter and influencer in global beauty trends. Her ability to foresee and set trends has reshaped the beauty landscape, influencing not just consumer preferences but also industry standards worldwide.

Philanthropy and Activism

Huda Kattan is also known for her commitment to philanthropy and social causes. Through Huda Beauty, she has spearheaded initiatives to support various charitable organizations, including donating to the NAACP

Legal Defense Fund and launching campaigns for transparency in beauty standards. In response to global crises like the COVID-19 pandemic, she has contributed generously to relief efforts, including donating to Help India Breathe and supporting humanitarian organizations in Gaza.

Her advocacy extends to promoting diversity, inclusivity, and transparency within the beauty industry, advocating for fair representation and ethical practices. Huda’s efforts to challenge societal norms and empower communities through her platform have earned her widespread respect and admiration.

Personal Life and Legacy

In her personal life, Huda Kattan is a devoted wife to Christopher Goncalo and a loving mother. Her family plays an integral role in her business ventures, with her sister Mona serving as her business partner and another sister managing her social media presence. Despite her global success, Huda remains grounded in her values, emphasizing family, community, and the

Huda Kattan’s journey from a makeup enthusiast to a global beauty icon and philanthropist is a testament to her entrepreneurial spirit, perseverance, and dedication to empowering others. Through her innovative approach to beauty and unwavering commitment to social causes, she has reshaped industry standards and inspired millions worldwide. As she continues to evolve and expand her influence, Huda Kattan remains a beacon of creativity, authenticity, and philanthropy, leaving an indelible mark on the beauty industry and beyond.

Huda Kattan’s legacy serves as a reminder that passion, integrity, and a commitment to making a difference can transform dreams into reality, influencing generations to come in the pursuit of beauty, empowerment, and so-

REDEFINING SAUDI ARABIA’S

DIGITAL LANDSCAPE

In the vibrant world of Saudi Arabian digital content creation, Njoud Al Shammari shines as a trailblazing figure, captivating audiences with her humor, creativity, and relatable content. From her beginnings as a young vlogger to becoming Saudi Arabia’s most influential female YouTube creator, Njoud’s journey is a testament to the power of authenticity and connection in the digital age. This biographical narrative explores her rise to prominence, her impact on female-led content, and her role as a cultural influencer.

Born in Saudi Arabia, Njoud Al Shammari discovered her passion for social media early on, inspired by her brothers, Moha and Lofan, who were already making waves as popular YouTubers. Their influence sparked Njoud’s interest in connecting with audiences through online platforms, paving the way for her own unique journey in content creation.

Rise to YouTube Stardom

Njoud launched her YouTube channel with a blend of comedy sketches, makeup tutorials, and lifestyle insights that resonated deeply with her predominantly female audience in Saudi Arabia. Her content quickly gained traction, fueled by her engaging personality and humorous approach to everyday topics. By consistently delivering content that mirrored the interests and aspirations of her viewers, Njoud amassed a dedicated following, reaching the milestone of over one million subscribers—a first for a female Saudi creator.

Influence and Impact

As Ramadan approached each year, Njoud’s influence surged, particularly among young Saudi women seeking entertainment and inspiration during the holy month. Her Ramadan-themed videos, featuring tips, recipes, and personal reflections, garnered significant viewership spikes, showcasing her ability to connect authentically with her audience’s cultural and lifestyle preferences.

Njoud’s rise to prominence also highlighted a broader trend of female-led video content in Saudi Arabia, where digital engagement and viewership have seen exponential growth. Her ability to engage viewers, coupled with strategic collaborations and consistent content quality, propelled her to the top of Tubular Labs’ influential rankings, reinforcing her status as a cultural icon and trendsetter.

Personal Brand and Philanthropy

Beyond her digital success, Njoud Al Shammari

is committed to using her platform for positive impact. She views her online presence as a means to empower young girls and women, offering them a glimpse into her life while fostering a supportive community of “e-friends” and “e-family.” Njoud’s dedication to authenticity and inclusivity has earned her admiration and respect, inspiring her followers to embrace their individuality and pursue their passions fearlessly.

Future Endeavors and Legacy

Looking ahead, Njoud continues to evolve as a content creator and cultural influencer. Her collaborations with brands and ongoing commitment to meaningful content ensure that she remains at the forefront of Saudi Arabia’s digital landscape. With plans to expand her influence beyond YouTube, Njoud aims to leverage her platform for advocacy and social change, addressing important issues and contributing to the cultural dialogue in her country and beyond.

In conclusion, Njoud Al Shammari’s journey from aspiring vlogger to Saudi Arabia’s most influential female YouTube creator underscores the transformative power of digital media. Through creativity, authenticity, and a deep connection with her audience, she has reshaped perceptions and inspired a new generation of content creators. As she continues to break barriers and redefine success, Njoud remains a beacon of empowerment and innovation in the realm of digital content, leaving an enduring legacy of positivity and influence.

Njoud’s story is not just about achieving fame but about using her platform to uplift others, foster community, and advocate for positive change—a testament to the limitless possibilities of pursuing one’s passions in the digital age.

A VISIONARY ENTREPRENEUR AND ADVOCATE FOR CHANGE

Salama Mohamed is a name synonymous with innovation, humor, and impactful advocacy. With a following that surpasses 14 million across platforms like Instagram, TikTok, YouTube, and Facebook, she has become one of the UAE’s most influential figures. Known for her comedic skits with her husband, Khalid Al Ameri, on TikTok, and her lifestyle, fashion, and entrepreneurial content on Instagram, Salama has captured the hearts of millions, breaking barriers as an influencer and entrepreneur.

Beyond the humor and content creation, Salama’s journey is a testament to resilience, purpose, and the desire to create a positive impact. In 2021, she launched her skincare brand, Peacefull, a clean and inclusive line that reflects her commitment to beauty and wellness. As someone who has lived with Vitiligo, a skin condition that causes loss of pigmentation, Salama’s dedication to creating a brand that celebrates all skin types is deeply personal. Through Peacefull, she aims to empower individuals to embrace their unique beauty, offering products that cater to the diverse needs of her global community.

Salama’s influence extends far beyond the digital world. Her passion for giving back

and her commitment to social causes are evident in her work with UNHCR, the UN Refugee Agency. Since 2018, Salama has been a vocal advocate for displaced communities in the MENA region and beyond. She has visited UNHCR’s field operations in Uganda and Bangladesh, using her platform to amplify the voices of refugees and bring attention to their struggles. Her dedication to supporting these communities is also reflected in Peacefull’s CSR initiatives, where she continues to champion the cause of refugees through various projects.

A role model for young entrepreneurs, especially women, Salama regularly engages with the youth through school events and awareness campaigns. Her authenticity and humor make her relatable, but it is her unwavering commitment to making a difference that sets her apart. Whether through her content, her business, or her advocacy, Salama Mohamed is a beacon of inspiration, showing that success is not just about personal achievement but about using one’s influence to uplift others.

In a world where social media often highlights the superficial, Salama Mohamed stands out as a figure of substance. Her journey from content creator to entrepreneur and advocate is a reminder that with passion, purpose, and a genuine desire to make a difference,

one can truly change the world. Salama’s story is not just about building a brand or amassing followers—it’s about breaking down barriers, fostering inclusivity, and creating a legacy of positive change.

Joelle Mardinian is much more than a name; she is a force of nature in the Middle East’s beauty and lifestyle industry. Born in Beirut and later moving to Dubai in 2004, Joelle’s journey from a passionate makeup artist to the founder of a beauty empire is nothing short of inspiring. With her entrepreneurial spirit and relentless drive, she has built an empire that resonates with millions of women across the Arab world.

Joelle’s story is one of perseverance, vision, and a deep commitment to empowering women. In 2008, she opened her first high-end beauty salon, Maison de Joelle, in Dubai. What began as a single venture has blossomed into a network of 14 branches across the region, becoming a go-to destination for women seeking luxury beauty services. But Joelle didn’t stop there. In 2013, she expanded her brand by opening Clinica Joelle, a cosmetic clinic that has since grown to five locations in the UAE, Saudi Arabia, Kuwait, and Egypt. These clinics are known for offering top-notch aesthetic treatments, blending the latest technology with Joelle’s signature touch of elegance and care.

Joelle’s influence extends far beyond the walls of her salons and clinics. In a bold move to revolutionize the skincare industry, she launched her own brand, Joelle Paris, which has gained immense popularity. The brand’s success was marked by the opening of its first store in Kurdistan, further solidifying Joelle’s position as a leading entrepreneur in the beauty sector.

With over 21.5 million followers on Instagram and another 2.5 million on Facebook, Joelle Mardinian is one of the most influential figures in the Middle East. Her social media platforms are a blend of luxury lifestyle, fashion inspiration, and beauty tips, offering her followers a glimpse into the “good life.” Her content is not just about showcasing beauty; it’s about inspiring women to embrace their own unique style and confidence.

Joelle’s influence isn’t limited to social media. For 13 years, she hosted her own show on MBC1, commanding a staggering viewership of 90 million worldwide. Through her show, Joelle became a household name, inspiring countless women to pursue their dreams, whether in beauty, business, or life. Her ability to connect with her audience on such a personal level has made her a role model for a generation of Arab women.

A self-made entrepreneur and a devoted mother of two, Joelle’s journey is a testament to the power of hard work, determination, and passion. Her business ventures include not only

A BEACON OF BEAUTY ENTREPRENEURSHIP

AND EMPOWERMENT

beauty salons and clinics but also Eyecandy, and her latest endeavor, DabDub, a baby care brand that reflects her commitment to quality and care in every aspect of life.

Joelle Mardinian is more than a beauty mogul; she is a symbol of empowerment for women across the Middle East. Her success story is a reminder that with vision, dedication, and an unwavering belief in oneself, anything is possible. Joelle continues to inspire, motivate, and lead by example, proving that true beauty lies not just in appearance but in the strength, resilience, and passion that drive us to achieve our dreams.