Womenpreneur Middle East - Beauty and Elegence Issue

WOMENPRENEUR

FOUNDER & CEO

Vivek Malik

COO (CHIEF OPERATING OFFICER)

Divesh Singh

MEDIA DIRECTOR & CFO

Afreen Sheikh

CREATIVE DIRECTOR

Sumayra Farooki

MAKE-UP EDUCATION & DEVELOPMENT COACH

Ayesha Seedat

MANAGING EDITORS

Bhavna Batra, Shivani Gera

Anastasia N, Afshan Abdul Aziz

Beena Yusuf

PARTNERING AGENCIES

Big Data Marketers, Reputique PR

CEO Media Groups, Global Fame Verified Womenpreneur Media Group

MEDIA ASSISTANTS

Neha Kundu, Anjali M

DESIGN AND LAYOUT

Nitij Sharma, Priyanka Yadav

PUBLISHER

Firstread Media LLC

Igniting Change and Celebrating : Sumayra Farooki

As we unveil the latest issue of Womenpreneur Beauty and Elegance, I am thrilled to celebrate the sheer beauty and grace that women across the Middle East bring into every endeavor they undertake. This special edition is a tribute to the elegance and innovation that define the modern woman, highlighting the trends, talents, and triumphs in the realms of beauty and style.

In this issue, we delve into the world of beauty pioneers who are redefining standards, from groundbreaking skincare scientists to trendsetting fashion icons. Each page is crafted to inspire, educate, and empower you to embrace your unique beauty and ex-

press it with confidence. Our stories aim to connect you to the experts, while our tips and insights equip you to enhance your personal and professional elegance. At the heart of Womenpreneur Beauty and Elegance is our belief in the transformative power of beauty. It’s more than just surface-level; it’s a profound expression of identity and a powerful tool for empowerment. This edition brings together a community of women who are not just participants in beauty and fashion but are influential leaders shaping these industries.

Let’s continue to support and uplift one another, cel-

ebrating each unique journey into beauty and beyond. With each story we share, we forge stronger connections and inspire more women to lead lives of deep elegance and impactful beauty.

Thank you for allowing us to be a part of your journey. Here’s to exploring the vast landscape of beauty together, and to the many successes and innovations that await us in this vibrant world.

With admiration and inspiration,

Sumayra Farooki Creative Director Womenpreneur Middle East

Empowering Confidence: Ayesha Seedat’s Journey

As we gear up for another transformative issue of Womenpreneur Beauty and Elegance, I am exhilarated to showcase the dynamic interplay of beauty and empowerment that defines the essence of today’s woman. This edition is a celebration of not just aesthetic grace but also the innovative spirit of women who are reshaping the beauty and fashion industries.

This issue is close to my heart as it mirrors my own journey through the worlds of makeup and self-development. As a makeup educator, entrepreneur, and self-development coach, I have witnessed firsthand the profound impact that beauty can have, not only in enhancing one’s

appearance but in fortifying one’s inner strength. Our pages are filled with inspiring stories of women who harness their unique beauty as a powerful tool for self-expression and empowerment.

In this edition, we delve deep into the latest trends that are defining the beauty industry and explore the cutting-edge innovations that are setting new standards. From skincare scientists who blend beauty with science to fashion icons who are breaking the mold, our stories are tailored to inspire you to embrace your personal style and power.

Join us as we celebrate the elegance that comes from true

self-acceptance and the empowerment that follows. Let’s continue to support each other in our journeys of growth and transformation, as we all strive to leave a mark on the industries we are passionate about.

Thank you for turning the pages with us as we explore the beauty and elegance that empower us all. Here’s to more discoveries, more achievements, and an unending journey of empowerment through beauty.

With admiration and inspiration,

Ayesha Seedat Development Coach Womenpreneur Middle East

THE BRIEF

In recent years, the beauty industry has witnessed a significant shift, with women-owned beauty brands making a major impact on the global market.

FATEMA AL RASHDI

For Fatema, self-love is the foundation of everything. She believes that if you don’t love yourself, you can’t expect others to love you.

The luxury salon and spa industry in the Middle East is flourishing, driven by an increasing demand for beauty treatments, wellness services, and self-care experiences.

Huda Kattan, an influential figure in the beauty industry, has made a name for herself as an Iraqi-American makeup artist, entrepreneur, and beauty influencer. Born on October 2, 1983, in Oklahoma City, Oklahoma, she is the daughter of Iraqi immigrants.

In an era where consumer preferences shift quickly and technology evolves rapidly, visionaries in the Middle East are at the forefront of branding innovation.

In the vibrant landscape of the United Arab Emirates, where tradition meets innovation, Amna Al Habtoor has carved a unique niche in the world of perfumery.

THE RISE OF WOMEN-OWNED BEAUTY BRANDS : A GLOBAL PHENOMENON

FATEMA AL RASHDI’S STORY IS ONE OF PERSISTENCE, DETERMINATION, AND AN UNWAVERING DECISION TO SUCCEED.

THE JOURNEY OF WOMEN ENTREPRENEURS IN THE LUXURY SALON AND SPA INDUSTRY IN THE MIDDLE EAST

THE RISE OF A BEAUTY MOGUL

THE RISE OF A BEAUTY MOGUL

SARA AL RASHED

In a world often dominated by stereotypes and narrow definitions, Sara Al Rashed is a breath of fresh air. A Saudi beauty entrepreneur with a striking sense of style and an ambitious vision, she is determined to challenge...

The beauty industry is constantly evolving, with each year bringing new trends, innovations, and treatments that push the boundaries of what is possible. In the past decade.

In the dynamic landscape of the skincare industry, few stories resonate with as much authenticity and impact as that of Salama Mohamed, the founder of the Emirati skincare brand Peacefull.

HIND SEBTI

In a world saturated with beauty products that often prioritize functionality over emotional connection, Hind Sebti stands out as a beacon of creativity and purpose.

The beauty industry is constantly evolving, with each year bringing new trends, innovations, and treatments that push the boundaries of what is possible. In the past decade.

Chronic diseases such as heart disease, diabetes, obesity, and cancer have become significant global health concerns, with millions of people affected every year.

THE VISIONARY BEHIND ARCADIA

HOW TECHNOLOGY IS TRANSFORMING TREATMENTS AND WOMEN’S ROLE IN THE INDUSTRY

A LEADER IN SKINCARE AND EMPOWERMENT

TOP ARAB BEAUTY BRANDS IN MIDDLE EAST

The Rise of Women-Owned Beauty Brands : A Global Phenomenon

In recent years, the beauty industry has witnessed a significant shift, with women-owned beauty brands making a major impact on the global market. From the increased focus on clean beauty to the development of inclusive and diverse product lines, women entrepreneurs are leading the charge, reshaping the industry, and setting new standards for what consumers expect from their beauty products.

The Global Beauty Industry: A Booming Market

The beauty and personal care industry has grown exponentially, valued at around $571.1 billion in 2023 and projected to reach $784.6 billion by 2027. This market growth is being driven by various factors, including the increasing demand for skincare products, the rise of digital marketing, and, most importantly, the influence of women entrepreneurs who are disrupting the traditional beauty space.

Women-Owned Beauty Brands Growth: Women-founded beauty brands accounted for 39% of all beauty startups launched globally in 2022, showcasing the increasing role women are playing in shaping this market.

Clean Beauty Market: The global clean beauty market, led primarily by women entrepreneurs, is expected to grow from $6.5 billion in 2023 to $11.6 billion by 2030, at a CAGR of 9.9%.

Womenpreneurs are not just launching brands; they are changing the conversation around sustainability, inclusivity, and authenticity, particularly in regions like the Middle East, where beauty traditions are strong, but consumer preferences are evolving rapidly.

Middle East: A Rising Hub for Women-Owned Beauty Brands

The Middle East is emerging as a significant player in the beauty industry, particularly in skincare, fragrances, and luxury beauty products. As the region embraces more modern and global beauty trends, women-owned brands are gaining popularity for their authentic, high-quality offerings.

Middle Eastern Beauty Market: The Middle East and Africa beauty market was valued at $32 billion in 2022, with a projected CAGR of 6% by 2027.

Women Entrepreneurs in the Region: More than 25% of beauty startups in the Middle East were founded by women, many of whom are leveraging their cultural heritage to create unique brands that appeal to both local and international consumers.

Industry Leaders: Womenpreneurs Shaping the Beauty World

Here are some of the women entrepreneurs who have not only built successful beauty brands but also set new industry benchmarks:

Huda Kattan, the Iraqi-American entrepreneur based in Dubai, is one of the most influential figures in the beauty industry. Huda Beauty, founded in 2013, has revolutionized makeup with its range of inclusive products that cater to various skin tones. In 2023, Huda Beauty was valued at $1.2 billion, making it one of the top independent beauty brands in the world.

Key Product Lines: Huda Beauty is known for its highly pigmented eyeshadow palettes, false lashes, and foundations.

Influence: With over 50 million Instagram followers, Kattan’s brand has a powerful digital presence, making her one of the most successful beauty influencers and entrepreneurs globally.

Rihanna’s Fenty Beauty is one of the most groundbreaking beauty brands, particularly for its role in driving inclusivity in the industry. With a foundation range offering 50 shades, Fenty Beauty has become synonymous with diversity.

Valuation: In 2022, Fenty Beauty generated $582 million in revenue and remains a leader in the inclusive beauty space.

Global Reach: Fenty Beauty is available in more than 130 countries, making it one of the most accessible beauty brands worldwide.

Pat McGrath, often referred to as the “mother of makeup,” has created a beauty empire with Pat McGrath Labs, valued at over $1 billion. She is recognized for her artistry, creativity, and boundary-pushing beauty products that have gained a cult following.

Key Product Lines: Renowned for luxurious eyeshadow palettes, foundations, and lip products.

Influence: McGrath was named by Time Magazine as one of the “Most Influential People in the World,” underscoring her global impact.

Joelle Mardinian, a Lebanese beauty mogul, launched Joelle Paris, a luxury skincare and haircare brand. Joelle Paris combines natural ingredients with effective formulas, gaining immense popularity in the Middle East.

Key Product Lines: Skincare products focused on hydration, anti-aging, and hair care treatments.

Joelle Paris has become a staple in the beauty routines of women across the Middle East, especially due to its focus on local skincare needs.

Huda Kattan – Huda Beauty (UAE)

Fenty Beauty by Rihanna (USA/Global)

Pat McGrath – Pat McGrath Labs (UK/Global)

Joelle Mardinian – Joelle Paris (Lebanon/UAE)

Top Women-Owned Beauty Brands Globally

HERE IS A LIST OF TOP WOMEN-OWNED BEAUTY BRANDS THAT HAVE NOT ONLY ACHIEVED COMMERCIAL SUCCESS BUT ALSO CONTRIBUTED SIGNIFICANTLY TO THE EVOLVING BEAUTY LANDSCAPE

SOKO

Founded by Emily Weiss, Glossier has reshaped the beauty industry by focusing on a direct-to-consumer model and minimalistic products that highlight natural beauty.

The Ordinary (Canada): Co-founded by Nicola Kilner, The Ordinary disrupted the beauty industry by offering high-quality skincare at affordable prices, emphasizing transparency in ingredient sourcing.

inspiration from traditional Japanese beauty rituals, focusing on skincare products that deliver timeless results.

Tatcha (USA/Japan): Vicky Tsai’s brand, Tatcha, draws

Created by Kristen Noel Crawley, KNC Beauty is known for its clean and innovative lip masks and under-eye masks, promoting self-care and beauty from within.

Founded by Charlotte Cho, Soko Glam has popularized Korean skincare in the Western world, bringing a variety of K-beauty products to the global stage.

Glossier (USA)

Soko Glam (USA/Korea)

The Ordinary (Canada)

KNC Beauty (USA)

Soko Glam (USA/Korea)

The Role of Innovation in Driving Success

Innovation has been a key driver behind the success of women-owned beauty brands. Many of these entrepreneurs have leveraged advancements in technology and product formulation to create brands that stand out in a crowded market.

Inclusive Shade Ranges: Fenty Beauty’s groundbreaking foundation range set a new industry standard for inclusivity, pushing other brands to expand their offerings.

Clean Beauty: Women entrepreneurs are leading the charge in the clean beauty movement, with brands like Tata Harper and True Botanicals focusing on non-toxic, eco-friendly formulations.

Sustainable Packaging: Brands like Aether Beauty (founded by Tiila Abbitt) have committed to sustainable practices by offering zero-waste packaging, reducing the environmental impact of their products.

Looking Ahead: Challenges and Opportunities for Women-Owned Beauty Brands

While the rise of women-owned beauty brands is undeniable, these entrepreneurs still face challenges such as market saturation, high competition, and the pressure to continually innovate. However, the

growing demand for sustainability, transparency, and inclusivity presents significant opportunities for continued success.

Key Data Points:

Sustainability: By 2025, an estimated 40% of consumers will prioritize sustainability when choosing beauty brands, creating an opening for women entrepreneurs focused on eco-friendly products.

E-Commerce Dominance: The global beauty e-commerce market is expected to reach $81 billion by 2027, providing women-owned brands with the platform to grow their direct-to-consumer businesses.

Conclusion: Womenpreneurs Shaping the Future of Beauty

The rise of women-owned beauty brands is not just a passing trend; it is a global movement that is transforming the industry from the inside out. From the Middle East to the rest of the world, womenpreneurs are driving innovation, creating more inclusive products, and championing sustainability in beauty. As these brands continue to grow, their impact on the industry and global culture will only deepen, proving that beauty is not just about aesthetics, but also about empowerment, responsibility, and change. Womenpreneurs are leading the beauty industry into a more conscious, inclusive, and innovative future.

The Middle East has always been synonymous with luxury, and this extends to the beauty and wellness sectors, where the demand for high-end services continues to grow. Women entrepreneurs in the luxury salon and spa industry are leading the charge, transforming their passion into successful businesses. From traditional wellness therapies to cutting-edge beauty treatments, these women are not only creating serene spaces but also setting new standards for excellence, quality, and customer experience. In this article, we explore the journey of these entrepreneurs, delving into industry data, the challenges they face, the opportunities they leverage, and the voices of industry leaders driving change.

From Dream to Reality

The Journey of Women Entrepreneurs in the Luxury Salon and Spa Industry in the Middle East

1.

The luxury salon and spa industry in the Middle East is flourishing, driven by an increasing demand for beauty treatments, wellness services, and self-care experiences. As disposable income rises and consumers become more focused on health and appearance, the market for luxury services continues to expand.

Key Data Points:

Industry Growth: The Middle East and Africa (MEA) spa market was valued at $2.9 billion in 2022, with a projected CAGR of 6.4% between 2023 and 2028. The salon industry also shows robust growth, with luxury segments growing by an estimated 8.7% annually in the GCC countries.

Female Entrepreneurs: Women-owned businesses in the beauty and wellness sectors account for 30% of new business ventures in the UAE and Saudi Arabia, with many focusing on high-end salon and spa services.

The region’s increasing emphasis on luxury, wellness, and personal care has provided a fertile ground for female entrepreneurs to launch their ventures. The luxury salon and spa market is particularly appealing due to its blend of beauty, wellness, and premium experiences.

2. Challenges Faced by Women Entrepreneurs in the Salon and Spa Industry

While the luxury salon and spa industry offers significant opportunities, women entrepreneurs in the Middle East face several unique challenges. The journey from dream to reality is often marked by hurdles that require resilience, creativity, and strategic thinking.

a. Regulatory Hurdles:

The process of setting up a luxury salon or spa in the Middle East can be cumbersome due to complex regulations around licensing, health and safety, and local hiring practices. Entrepreneurs often face delays in securing approvals for treatments, particularly those involving advanced cosmetic procedures.

The Middle East Beauty and Wellness Industry: A Market on the Rise

b. High Competition:

The luxury salon and spa market in the Middle East is highly competitive, with numerous international and local players vying for a share. Establishing a unique brand identity and differentiating services is essential to standing out in a crowded market.

c. Staffing and Talent Retention:

Finding and retaining skilled professionals in the luxury beauty and wellness industry is another challenge. The demand for highly trained therapists, aestheticians, and beauty experts is high, and ensuring consistent service quality is key to success.

d. Balancing Tradition and Modernity:

Entrepreneurs must navigate cultural expectations while introducing innovative services. Some treatments, especially those involving beauty technology, may not align with local beauty traditions, making it essential to strike a balance between modernity and cultural norms.

3. Seizing Opportunities in the Luxury Salon and Spa Market

Despite the challenges, the luxury salon and spa industry offers substantial opportunities for women entrepreneurs. As consumer preferences evolve and the market expands, entrepreneurs can capitalize on key trends.

a. Wellness Tourism:

The Middle East is rapidly becoming a hotspot for wellness tourism, with tourists seeking premium spa and beauty experiences. In Dubai alone, wellness tourism was valued at $2.2 billion in 2022, driven by luxury travelers looking for relaxation and rejuvenation.

b. Personalized Beauty:

Personalization is a growing trend in the beauty and wellness sector. Offering customized treatments based on individual client needs—whether through bespoke skincare routines, personalized hair treatments, or tailored wellness programs—creates a competitive edge.

c. Sustainability and Clean Beauty:

With a growing focus on sustainability, eco-conscious beauty and wellness practices are gaining traction in the Middle East. Entrepreneurs who prioritize clean, organic products and sustainable spa practices are finding favor with environmentally aware consumers.

d. Digitalization:

The adoption of digital technologies, from booking apps to online consultations, has become a vital aspect of luxury spa and salon businesses. Digitalization not only enhances customer convenience but also helps businesses streamline operations.

4. Leading Women Entrepreneurs in the Middle East Salon and Spa Industry

The following women entrepreneurs have not only navigated the challenges but also carved out successful ventures in the luxury salon and spa industry, becoming industry leaders and influencers in the process.

Joelle Mardinian – Maison de Joelle (UAE):

One of the most well-known figures in the beauty industry, Joelle Mardinian built Maison de Joelle into a leading luxury salon chain with branches across the UAE, Saudi Arabia, Kuwait, and Qatar. Known for her beauty expertise and celebrity clientele, Mardinian is a role model for aspiring female entrepreneurs.

Negin Fattahi-Dasmal – Tips & Toes (UAE):

Negin Fattahi-Dasmal founded Tips & Toes, a luxury beauty lounge in Dubai, in 2004. Over the years, the brand has grown into one of the largest salon and spa chains in the UAE, offering a wide range of beauty and wellness services across 35 branches. Fattahi-Dasmal’s success is rooted in providing a one-stop luxury experience for beauty services.

Razan

Al Ajaji – MZN Clinic & Spa (Saudi Arabia):

Saudi entrepreneur Razan Al Ajaji has made her mark with MZN Clinic & Spa, a luxury spa offering high-end beauty treatments in Riyadh. With a focus on cutting-edge technology and premium skincare products, MZN has quickly gained a loyal clientele. Al Ajaji’s vision is to blend modern beauty technologies with personalized care.

Reem Abou Samra

– Reem Beauty Lounge (UAE):

Reem Abou Samra, the founder of Reem Beauty Lounge in Dubai, has created a luxury beauty haven for women, offering exclusive treatments and personalized experiences. With a strong focus on haircare and skincare, Reem Beauty Lounge has become a go-to destination for luxury beauty services in the region.

5. The Future of Women-Owned Luxury Salons and Spas in the Middle East

As women entrepreneurs continue to rise in the luxury salon and spa industry, the future looks promising. Key growth drivers include wellness tourism, sustainable practices, and the rise of premium, personalized beauty services. In addition, government initiatives in countries like the UAE and Saudi Arabia, which encourage women’s participation in business, further boost the prospects of women entrepreneurs in the beauty and wellness sectors.

Government Initiatives Supporting Women Entrepreneurs:

Saudi Vision 2030: As part of its Vision 2030 goals, Saudi Arabia is aiming to increase women’s participation in the workforce to 30% by 2030, providing more opportunities for women to enter the luxury salon and spa industry.

Dubai Women Establishment: Dubai’s government has launched initiatives like the Dubai Women Establishment, which offers support and resources for women entrepreneurs in various sectors, including beauty and wellness.

Conclusion: From Dream to Reality

The journey of women entrepreneurs in the Middle East’s luxury salon and spa industry is one of determination, innovation, and growth. These trailblazers have navigated challenges and seized opportunities to create thriving businesses that define beauty and wellness excellence in the region. As the industry continues to grow, the success stories of women entrepreneurs will undoubtedly inspire the next generation to turn their dreams into reality, shaping the future of luxury beauty in the Middle East.

VISIONARIES

Leading the Next Wave of Brand Creators

Fatema Al Rashdi Amna Al Habtoor Huda Kattan

In an era where consumer preferences shift quickly and technology evolves rapidly, visionaries in the Middle East are at the forefront of branding innovation. The region, with its unique blend of cultures, traditions, and a young, tech-savvy population, presents both challenges and opportunities for brand creators. These leaders understand that traditional branding methods may not resonate with today’s diverse audience, prompting them to adopt fresh strategies that leverage digital platforms, social media, and data analytics.

Salama Mohamed

Hind Sebti

Sara Al Rashed

Fatema Al Rashdi

FATEMA AL RASHDI’S STORY IS ONE OF PERSISTENCE, DETERMINATION, AND AN UNWAVERING DECISION TO SUCCEED. BORN INTO A SUPPORTIVE FAMILY IN THE UAE, FATEMA GREW UP IN AN ENVIRONMENT THAT NURTURED HER ENTREPRENEURIAL SPIRIT. HER FATHER, A SUCCESSFUL BUSINESSMAN, BECAME HER FIRST INSPIRATION, AND FROM A YOUNG AGE, SHE WAS FASCINATED BY HIS WORK. WHILE OTHER CHILDREN PLAYED WITH TOYS, FATEMA WAS BUSY SETTING UP A SMALL RETAIL STORES FOR HER FRIENDS AND FAMILY. IT WASN’T ABOUT MAKING MONEY; IT WAS ABOUT CREATING SOMETHING NEW AND SEEING IT THRIVE. FATEMA’S MOTHER, WITH HER STRONG PERSONALITY, PROVIDED UNWAVERING SUPPORT, ENCOURAGING FATEMA TO PURSUE HER DREAMS, NO MATTER HOW AMBITIOUS THEY SEEMED. THIS FOUNDATION OF LOVE, SUPPORT, AND INSPIRATION BECAME THE BEDROCK OF FATEMA’S FUTURE ENDEAVORS.

Embracing Self-Worth, Igniting Success

For Fatema, self-love is the foundation of everything. She believes that if you don’t love yourself, you can’t expect others to love you. This philosophy extends to all aspects of her life, from physical health and mental well-being to spirituality and happiness. By prioritizing self-love, Fatema radiates an energy that attracts positivity, success, and respect from others.

Mastering the Money Game

Financial education has been a cornerstone of Fatema’s success. Inspired by books like The Richest Man in Babylon and Think and Grow Rich, Fatema understands the importance of managing and investing money wisely. These lessons have been crucial in navigating the challenges of entrepreneurship, where financial literacy can make the difference between

CEO INSIGHT

Empowering women and creating spaces where they feel confident, beautiful, and valued is at the heart of everything I do.

success and failure. Fatema’s strategic thinking is evident in her ability to adapt to a competitive market. In Dubai, where businesses face increasing competition, Fatema’s financial acumen and market understanding have allowed her to turn challenges into opportunities, strengthening her customer base and staying ahead in the game.

Fueling Ambition: Passion in Motion

Fatema’s entrepreneurial journey began long before she officially entered the business world. Her father’s dedication and willingness to take risks left a lasting impression on her. She learned early on that success wasn’t handed to anyone; it was earned through hard work, persistence, and a willingness to embrace challenges. Her first significant step into the business world was building a successful e-commerce business and starting up a large retail store in Sharjah. However, her true passion lay in the beauty industry, which led her to open the first branch of Blonde Luxury Beauty in 2017. This salon wasn’t just a business; it was Fatema’s vision and her decision to create a luxurious, comforting, and high-quality experience for women.

Visionaries Don’t Settle

Fatema’s entrepreneurial spirit knows no bounds. Her vision extended beyond beauty, leading her to explore diverse fields such as marketing, fashion, fragrance, and even cafes. She established Blonde Luxury Beauty, which quickly became one of the top salons in Abu Dhabi. But her ambitions didn’t stop there. She launched FR Fashion, her own clothing brand, in 2022, and entered the advertising world with FR Marketing and Advertising.

Fatema’s success is a testament to her ability to identify gaps in the market and fill them with innovative solutions. For example, she was the first to introduce specialty coffee services in salons in Abu Dhabi, offering women a unique blend of relaxation and refreshment during their beauty treatments.

Shaping a Legacy of Excellence

At the core of Fatema’s vision is the desire to create something that not only fulfills her passion but also contributes positively to others. Blonde Boutique, for instance, was established to support small businesses and businesswomen by providing them with a platform

Self-love is the foundation of everthing. When you believe in yourself, you attract positivity, success, and respect

to showcase and sell their products. Fatema’s legacy is one of empowerment, innovation, and a commitment to uplifting others.

Her contributions extend beyond the business world. Fatema is dedicated to making an impact on society through her participation in government and private sector events. Blonde Luxury Beauty Lounge has earned a strong reputation as an agency for happiness, volunteering in special events for people of determination, cancer awareness campaigns, and more. For Fatema, business success is intertwined with social responsibility.

Blonde Luxury: Where Empowerment Meets Elegance

Blonde Luxury Beauty is more than a salon; it’s a brand that empowers women. Fatema’s vision is to create spaces where women can feel confident, beautiful, and valued. Her commitment to excellence and innovation has made Blonde a leading name in the beauty industry, and her work continues to inspire others.

As an Emirati woman, Fatema is proud to carry the legacy of her ancestors, who transformed the UAE into the thriving land of opportunity it is today. She embodies the strength, resilience, and commitment to progress that define Emirati women. Fatema’s message to women everywhere is clear: believe in yourself, embrace challenges, and never stop striving for excellence.

Innovation Where It’s Needed Most

Fatema’s knack for identifying market gaps and filling them with innovative solutions is one of her greatest strengths. Whether it’s introducing creative business solutions in salons or creating platforms for small businesses, Fatema’s ability to see opportunities where others see obstacles has been key to her success.

The Decision to Succeed

Fatema Al Rashdi’s journey is a testament to the power of making a decision to succeed. From her beginnings in a supportive family to becoming a leading entrepreneur in the UAE, Fatema’s story is one of resilience, hard work, and a relentless pursuit of excellence. Her ability to overcome challenges, innovate, and empower others has made her a role model for aspiring entrepreneurs. Fatema’s legacy is one of impact, not just in business but in society as a whole, and her message to women is one of empowerment and belief in their own potential.

CEO INSIGHT

When you build something authentic, rooted in personal experience, you can create a brand that resonates with people all over the world.

Huda Kattan

The Rise of a Beauty Mogul

HUDA KATTAN, AN INFLUENTIAL FIGURE IN THE BEAUTY INDUSTRY, HAS MADE A NAME FOR HERSELF AS AN IRAQI-AMERICAN MAKEUP ARTIST, ENTREPRENEUR, AND BEAUTY INFLUENCER. BORN ON OCTOBER 2, 1983, IN OKLAHOMA CITY, OKLAHOMA, SHE IS THE DAUGHTER OF IRAQI IMMIGRANTS IBRAHIM KATTAN AND SUSU AL QAZZAZ, WHO MOVED TO THE UNITED STATES TO PURSUE CAREERS IN ENGINEERING AND BIOLOGY. DESPITE HER FAMILY’S HUMBLE BEGINNINGS, KATTAN’S CHILDHOOD WAS MARKED BY THE RICH CULTURE OF HER HERITAGE, WHICH SHE WOULD LATER CHANNEL INTO HER SUCCESSFUL CAREER IN BEAUTY.

Early Influences and Education

Kattan’s family relocated to Cookeville, Tennessee, when she was just two years old. Growing up in a predominantly white community, she often felt like an outsider. In interviews, Kattan has spoken candidly about her experiences with identity and the lack of representation for Middle Eastern women during her childhood. Influenced by her sisters, particularly Mona, Kattan developed a passion for makeup early on, often experimenting with cosmetics and participating in beauty contests.

After graduating from the University of Michigan-Dearborn in 2008 with a degree in finance, Kattan moved to Dubai and initially worked in recruiting. However, the Great Recession left her jobless, prompting her to return to her true passion—makeup. She attended makeup school in Los Angeles, a decision that would set her on a transformative path toward becoming a beauty mogul.

Launching Huda Beauty

In 2010, Kattan created the Huda Beauty blog, which quickly became a go-to resource for makeup enthusiasts seeking tips, reviews, and tutorials. Her engaging online presence and relatable personality helped her gain a massive following on platforms like YouTube and Instagram, where she now boasts millions of subscribers and followers.

Despite initial hesitation to launch a beauty line, Kattan eventually took the plunge with the financial support of her sisters, who provided her with a $6,000 loan. Huda Beauty launched its first product—false eyelashes— which became an instant success after receiving praise from celebrities like Kim Kardashian. This initial triumph laid the foundation for a brand that would expand to include over 140 products, ranging from eyeshadow palettes to lipsticks.

In 2017, TSG Consumer Partners acquired a minority stake in Huda Beauty, elevating the company’s valuation to an impressive $1.2 billion. Kattan’s entrepreneurial spirit and keen understanding of market trends have positioned her as one of the leading figures in the beauty industry. Forbes recognized her remarkable achievements by listing her as one of the “Richest Self-Made Women Under 40,” further solidifying her status as a powerhouse in the entrepreneurial world.

Philanthropy and Social Responsibility

Beyond her business acumen, Huda Kattan is deeply committed to philanthropy. Throughout her career, she has leveraged her platform to support various social causes and charitable organizations. During the COVID-19 pandemic, Kattan donated $1,000 to 100 struggling makeup artists and contributed one million meals to the UAE’s 100 Million Meals mission aimed at feeding those in need

Success isn’t about where you start; it’s about having the courage to pursue your passion, even in the face of adversity.

across Asia, Africa, and the Middle East.

Kattan has also supported the NAACP Legal Defense Fund, donating $500,000 to the organization in 2020, as well as contributing to Doctors Without Borders to aid Gaza during the ongoing Israeli-Palestinian conflict. Her philanthropic efforts demonstrate a commitment to using her success to make a positive impact on the world.

Personal Life

Huda Kattan’s personal life is as compelling as her professional journey. She is married to Chris Goncalo, whom she met while attending the University of Michigan-Dearborn. Their relationship faced challenges early on, particularly during Kattan’s relentless pursuit of her career. However, the couple persevered through difficulties, including Goncalo’s serious health scare, emerging stronger and more united.

The couple welcomed their daughter, Nour Gisele, in 2011, and Kattan often shares glimpses of her family life on social media, highlighting the balance she strives to maintain between her demanding career and her role as a mother.

Legacy and Impact

Huda Kattan’s story is one of resilience, creativity, and empowerment. She has not only redefined beauty standards through her inclusive brand but also inspired countless women entrepreneurs around the world to pursue their passions fearlessly. Kattan’s journey exemplifies the potential of leveraging personal experiences to create a global brand that resonates with audiences from diverse backgrounds.

As Huda Beauty continues to innovate and expand its product offerings, Kattan remains committed to her roots and the values that fueled her rise to fame.

With her keen understanding of the beauty landscape and her philanthropic spirit, she is poised to leave an indelible mark on the industry for years to come.

In a world where beauty often comes with unrealistic standards, Huda Kattan stands as a beacon of authenticity and empowerment, proving that success can be achieved with passion, dedication, and a commitment to making the world a better place.

CEO INSIGHT

Fragrance has the power to transport us to cherished memories, and through Arcadia, I aim to bottle those moments for people to relive

Amna Al Habtoor

The Rise of a Beauty Mogul

In the vibrant landscape of the United Arab Emirates, where tradition meets innovation, Amna Al Habtoor has carved a unique niche in the world of perfumery. As the founder of Arcadia, a brand that encapsulates the essence of nostalgia through scent, Amna’s journey is one of passion, creativity, and a deep-rooted connection to her heritage.

Early Influences and Education

Amna’s educational background in Visual Communication and Graphic Design laid the foundation for her creative pursuits. Graduating with this degree equipped her with a unique perspective on aesthetics and branding—skills that would later prove invaluable in her entrepreneurial journey. Following her graduation, Amna joined the family business as the Executive Director of Marketing and Communications at Al Habtoor Motors. In this role, she played a significant part in luxury deals with prestigious brands such as Bugatti, Bentley, and McLaren, showcasing her ability to navigate the high-stakes world of luxury marketing.

Her experience in the family business not only honed her marketing skills but also ignited her entrepreneurial spirit. Although successful in the automotive industry, Amna felt a calling to explore another passion—fragrance. She decided to pivot her career toward this lifelong dream, recognizing the potential to create something truly special in the realm of niche perfumery.

The Birth of Arcadia

In 2014, Amna founded Mash Concepts, a creative agency that served as the incubator for her fragrance ambitions. Drawing from her educational background and industry experience, she pursued a formal perfumery course to deepen her understanding of scent composition and fragrance development. During her studies, Amna was particularly captivated by the idea of a fragrance line that would evoke nostalgia, leading her to conceptualize Arcadia.

Arcadia was born out of a desire to not just create fragrances but to turn scents into memories. Amna’s vision was clear: she wanted to craft fragrances that resonated with people on a personal level, allowing them to relive cherished moments through scent. This focus on nostalgia set Arcadia apart in the competitive world of perfumery. Amna’s innovative approach sought to redefine the culture of scents in the Middle East by merging contem-

porary artistry with traditional values.

A Contemporary Take on Fragrance

Arcadia embodies the philosophy of reliving memories through the art of scent. Each fragrance is meticulously crafted to tell a story, reflecting the diverse experiences and emotions associated with different stages of life. The brand’s offerings are not merely products; they are carefully curated experiences that invite customers to embark on a sensory journey. Amna’s commitment to quality and authenticity is evident in every aspect of Arcadia, from the selection of raw materials to the intricate design of the packaging.

The brand has resonated deeply with those who cherish the significance of scent in their lives. By tapping into the rich cultural heritage of the Middle East while infusing a modern twist, Amna has successfully created a brand that appeals to both local and international markets. Arcadia has become synonymous with luxury and sophistication, capturing the attention of fragrance enthusiasts who seek more than just a pleasant aroma.

Impact and Future Vision

Amna Al Habtoor’s influence extends beyond the realm of perfumery. As a woman entrepreneur in the UAE, she stands as a role model for aspiring businesswomen, showcasing the importance of pursuing one’s passions while blending personal and professional aspirations. Her journey reflects the evolving landscape of entrepreneurship in the Middle East, where women are increasingly taking the lead in various industries.

Looking ahead, Amna envisions expanding Arcadia’s offerings and exploring new avenues within the fragrance industry. Her commitment to innovation and creativity will undoubtedly continue to drive the brand’s growth, making it a leading name in niche perfumery.

In summary, Amna Al Habtoor’s journey from a marketing executive in a family business to the founder of a renowned niche fragrance brand illustrates her unwavering dedication to her craft. With Arcadia, she has not only established a successful business but also transformed the way people experience and connect with scents. Through her artistry and entrepreneurial spirit, Amna continues to inspire a new generation of women in business, proving that with passion and perseverance, dreams can become reality.

Sara Al Rashed

The Visionary Behind Arcadia

IN A WORLD OFTEN DOMINATED BY STEREOTYPES AND NARROW DEFINITIONS, SARA AL RASHED IS A BREATH OF FRESH AIR. A SAUDI BEAUTY ENTREPRENEUR WITH A STRIKING SENSE OF STYLE AND AN AMBITIOUS VISION, SHE IS DETERMINED TO CHALLENGE THE PREVAILING MISCONCEPTIONS ABOUT ARAB WOMEN THROUGH HER INNOVATIVE BEAUTY BRAND, ASTERI. WITH A BACKGROUND THAT UNIQUELY COMBINES THE ARTISTIC REALM OF ARCHITECTURE WITH THE BEAUTY INDUSTRY, AL RASHED’S JOURNEY REFLECTS HER RESILIENCE AND COMMITMENT TO REDEFINING BEAUTY STANDARDS IN THE MIDDLE EAST AND BEYOND.

Early Life and Background

Sara Al Rashed was born into a prominent Saudi family with deep roots in banking and construction. Raised in an environment where traditional paths were the norm, she felt the weight of expectations pressing upon her. However, Al Rashed was never one to shy away from her passions. With an innate artistic flair, she pursued a degree in architecture, utilizing her design skills to express her creativity. This blend of technical training and artistic vision became the foundation of her future endeavors.

Despite her successful career as an architect, Al Rashed always harbored a keen interest in makeup and beauty. However, it was during the global pandemic of COVID-19 that her casual interest evolved into a more profound calling. As she spent time at home, she began researching the beauty sector, quickly realizing a glaring gap: there

was a lack of representation for Arab women in the beauty market. This revelation served as a catalyst for her entrepreneurial journey, igniting a passion to create a brand that would reflect the diverse identities of Arab women rather than conforming to a singular stereotype.

The Birth of Asteri

With the vision to counteract these narrow perceptions, Sara Al Rashed founded Asteri, a beauty brand designed to showcase the modern Arab woman. “Asteri’s aim is to go global and show the modern Arab woman to the world,” she declares passionately. The name Asteri, derived from the Greek word for “star,” perfectly encapsulates her vision of sisterhood and unity among women. Al Rashed seeks to portray that, just like stars in the night sky, every woman is unique, yet together they create a beautiful collective.

CEO INSIGHT

Beauty should empower, not conform. Asteri is about breaking stereotypes and celebrating individuality in every woman.

Fragrance has the power to transport us to cherished memories, and through Arcadia, I aim to bottle those moments for people to relive

Launched with a diverse collection of color cosmetics, Asteri caters to the modern woman’s needs. The product line includes everything from foundations and concealers to eye pencils, lipsticks, and bronzers. Each product is carefully formulated to reflect a contemporary, eclectic style while maintaining a luxurious feel. With features like breathable, buildable coverage, and a “desert-proof” formula tested under extreme conditions, Asteri sets itself apart in the crowded beauty market.

Al Rashed emphasizes the brand’s commitment to quality by ensuring that all products are vegan and made with low irritant ingredients. The unique packaging reflects the brand’s Saudi heritage, with pressed powders adorned with custom calligraphy that reads “sisters under the stars,” a nod to Al Rashed’s vision of inclusivity and empowerment.

A Commitment to Diversity and Empowerment

Sara Al Rashed’s upbringing significant-

ly influenced her worldview. Raised by parents who encouraged their daughters to pursue their ambitions, Al Rashed learned from an early age that success is not dictated by societal norms. “Thankfully, I grew up in a home where my father wanted us to work, even when it wasn’t the norm for women,” she recalls. This support system became the bedrock of her entrepreneurial spirit, empowering her to challenge stereotypes and pave her own path.

In a symbolic gesture, Al Rashed named one of Asteri’s signature lipsticks “Johara” after her mother, representing power and resilience. This rich red shade serves not only as a product but also as a tribute to the woman who instilled in her the courage to defy expectations. Al Rashed believes that makeup can be a source of confidence, serving as a tool for empowerment that allows women to express their individuality.

Moreover, Al Rashed’s vision extends beyond aesthetics; she aims to create a brand that represents real women. “I don’t want to just have people that are super beautiful models to represent the brand. We want diversity— strong women who are leading in different sectors,” she explains. This commitment to authenticity resonates deeply with her audience, offering a refreshing alternative to traditional beauty marketing.

Shaping the Future

Sara Al Rashed’s mission is not just about beauty; it is about representation, empowerment, and challenging stereotypes. “As a Saudi woman, I would say if you think that you can’t do something, go for it because there is no better time than today,” she asserts. Her determination to redefine the narrative surrounding

Arab women is timely and vital, especially in a world that increasingly values diversity and authenticity.

Through Asteri, Al Rashed is not only breaking barriers but also showcasing the true essence of the modern Arab woman. She embodies the idea that beauty transcends mere appearance; it is an expression of strength, individuality, and cultural richness. As she continues to grow her brand, Al Rashed remains committed to amplifying the voices of women and creating a space where they can celebrate their uniqueness.

In conclusion, Sara Al Rashed’s journey from architect to beauty entrepreneur exemplifies her passion, resilience, and commitment to change. By establishing Asteri, she is not just launching a brand; she is cultivating a movement that challenges stereotypes and empowers women to embrace their individuality. As she looks to the future, Al Rashed’s vision for Asteri is clear: to shine a light on the diverse beauty of Arab women, proving that their stories are worth telling and celebrating.

CEO INSIGHT

Peacefull is not just about skincare—it’s about creating a movement that celebrates self-love, integrity, and inclusivity for every skin tone and type.

Salama Mohamed

A Leader in Skincare and Empowerment

IN THE DYNAMIC LANDSCAPE OF THE SKINCARE INDUSTRY, FEW STORIES RESONATE WITH AS MUCH AUTHENTICITY AND IMPACT AS THAT OF SALAMA MOHAMED, THE FOUNDER OF THE EMIRATI SKINCARE BRAND PEACEFULL. AS A SOCIAL MEDIA INFLUENCER AND ENTREPRENEUR, MOHAMED HAS NOT ONLY CREATED A SUCCESSFUL BUSINESS BUT HAS ALSO CULTIVATED A COMMUNITY THAT CELEBRATES INDIVIDUALITY, INCLUSIVITY, AND RESILIENCE. HER JOURNEY IS MARKED BY A COMMITMENT TO EMPOWERING OTHERS, PARTICULARLY IN THE FACE OF SOCIETAL CHALLENGES.

Early Life and Social Media Presence

Salama Mohamed grew up in the UAE, where cultural values and societal norms heavily influenced the lives of many, especially women. Yet, from a young age, she exhibited a flair for humor and creativity that would later define her online persona. Long before she launched Peacefull in June 2021, Mohamed was already a prominent figure on social media, where her comedic content centered around family, marriage, and relatable everyday experiences garnered a loyal following.

However, her social media presence transcended mere entertainment. Salama’s candid discussions about her experience with vitiligo—a chronic autoimmune skin con-

dition—struck a chord with many. Her openness about living with this condition not only fostered a supportive community but also provided a platform for discussions on beauty, self-acceptance, and the importance of representation. “I wanted to make a difference, even if it’s less than 1%,” she recalls, reflecting on her journey.

The Birth of Peacefull

It was through her experiences on social media that Salama recognized a significant gap in the skincare market, particularly for those in the Middle East. Despite being a lucrative market for beauty products, there was a distinct lack of skincare solutions tailored to the unique needs of the region. “I took that quite personally,” she stated, feel-

ing compelled to create a brand that would cater specifically to the skincare concerns of her audience.

Drawing inspiration from her own struggles with sensitive skin, Salama turned to Korean skincare, which she considers the best in the world. After extensive research into the active ingredients that target various skin conditions, she developed a formulation that reflects her commitment to quality and inclusivity. “Having a skincare line that is inclusive for every skin tone, every skin type, and every gender—specifically for our Middle East weather—this is where the idea of Peacefull came from,” she explains.

Salama’s approach to Peacefull goes beyond the traditional boundaries of skincare. She emphasizes that the brand is not just for Arab skin; it is for everyone who experiences the harsh realities of the Middle Eastern climate. “Every single Peacefull product is for every skin tone and type. It’s for you, it’s for me, it’s for everyone else,” she passionately asserts.

Achievements and Social Impact

Peacefull’s journey has been nothing short of remarkable since its inception. Just two years post-launch, the brand has garnered recognition from esteemed publications like Condé Nast and Vogue Business Global. In 2022, Salama received the Fashion & Beauty Leader award at the Women SME Leaders Awards, a testament to her innovative spirit and dedication to her craft.

However, Salama’s vision for Peacefull extends beyond commercial success. A highlight of her journey came with a collaboration with the United Nations High Commissioner for Refugees (UNHCR). Through this partnership, Peacefull worked with Made51 and RefuSHE, a Kenya-based social enterprise, to design eco-friendly limited-edition t-shirt towels crafted by Kenyan refugee women. Mohamed traveled to Kenya to document the stories of these women, aiming to highlight their strength and resilience. “These women are heroes,” she emphasized, making it clear that her intention was to restore dignity and provide opportunities, not to label them as victims.

Through this initiative, Peacefull aligns with its corporate social responsibility philosophy, “Purchase with a Purpose,” donating a portion of proceeds to the UNHCR. This not only underscores Salama’s commitment to social impact but also reflects her belief that businesses can play a vital role in empowering communities.

Leadership Philosophy and Future Aspirations

What truly sets Salama Mohamed apart is her leadership philosophy, which emphasizes integrity, community, and collaboration. “My biggest achievement, honestly, is having a team that believes in Peacefull and me,” she shares, highlighting the importance of a supportive work environment. For her, the accolades and awards are secondary to the relationships and trust she has built with her team.

As a leader, Salama is determined to set a precedent for ethical practices in entrepreneurship. She rejects the idea of taking shortcuts for quick success, emphasizing that Peacefull is not just a trend but a legacy. “We’re not here to generate wealth; we want to build trust,” she explains,

My goal with Peacefull isn’t to follow trends; it’s to build a legacy of trust, authenticity, and empowerment for our community.

advocating for a slow and steady approach to growth that prioritizes quality and customer relationships.

Her ambitions for Peacefull are far-reaching. Salama aims to launch a new line dedicated to the UAE and the Middle East by the end of the year and hopes to expand internationally. “We’re excited and bright,” she says, looking forward to taking the world one product at a time.

Balancing Life and Celebrating Success

Despite her achievements, Salama candidly admits that finding a work-life balance remains a challenge. “If you ever hear anyone answering about work-life balance in a nice way, just tell them that Salama says that’s a lie!” she laughs, acknowledging the difficulties of juggling multiple responsibilities. Her perspective is refreshingly honest, emphasizing that prioritizing family or work varies from day to day.

Moreover, Salama recognizes the importance of celebrating milestones. She admits that she struggles with acknowledging her achievements, often moving on to the next goal without pausing to appreciate her successes. “I want to be able to celebrate and recognize the achievements that I can claim,” she confides, showcasing her self-awareness and desire for personal growth.

A Legacy of Empowerment

Salama Mohamed’s journey from a social media influencer to the founder of Peacefull embodies resilience, creativity, and an unwavering commitment to empowerment. Her story is not just about building a skincare brand; it’s about challenging norms, fostering community, and making a difference in the lives of others.

Through Peacefull, Mohamed is creating more than just a product; she is establishing a movement centered around self-love, integrity, and social responsibility. As she continues to break barriers and inspire countless individuals, Salama Mohamed is not only reshaping the skincare industry but also leaving an indelible mark on the world around her. In her own words, “Peacefull is not a brand; it’s a journey of selflove and self-care.” And in that journey, she hopes to be a guiding light for many.

In a world saturated with beauty products that often prioritize functionality over emotional connection, Hind Sebti stands out as a beacon of creativity and purpose. The founder of Whind, Sebti weaves together the rich cultural tapestry of her Moroccan heritage and her extensive experience in the beauty industry to create a brand that resonates on a deeply personal level.

A Dual Narrative of Beauty

Hind Sebti’s journey began in Morocco, a land steeped in beauty traditions and natural ingredients. Growing up amidst the rich aromas of argan oil, the calming scents of orange blossom, and the vibrant colors of local markets, Sebti learned that beauty is more than skin deep. “Morocco taught me from a very young age that beauty is first and foremost an emotion,” she reflects. This foundational understanding shaped her perspective on beauty, leading her to recognize its profound impact on well-being.

After spending over 20 years in the beauty industry, where she worked with numerous household names, Sebti experienced a shift in the landscape of beauty. “I realized that the soul of beauty has taken a back seat to functionality,” she explains. Products became a “sea of sameness,” focusing more on performance and less on the holistic experience that beauty should provide. This revelation ignited her passion to marry the science-backed efficacy of modern formulations with the time-tested natural ingredients and sensory experiences of her Moroccan upbringing.

The Birth of Whind

Inspired by her personal experiences and the desire to create something meaningful, Sebti launched Whind, a skincare and fragrance brand that encapsulates the warmth and radiance of Morocco’s Golden Hour. Each product is designed to be a ritual—an enjoyable experience that uplifts the body and soul. “Our skin and body care perfectly capture the warmth and radiance of Morocco’s Golden Hour as potent actives infuse with divinely sensorial textures,” she explains, highlighting her commitment to quality and enjoyment.

The name “Whind” embodies the essence of her vision. Combining “wind,” which reflects the soft movements of Morocco—from the gentle breeze in palm trees to the winds in the dunes—and her own name, Hind, the brand

symbolizes a connection with its community. The Arabic letter “w” signifies “with,” emphasizing the brand’s ethos of inclusivity and togetherness. “I loved that idea that it means ‘with Hind’ and have the community in the DNA of the brand,” she shares, indicating her desire to foster a positive and welcoming space.

A Sensory Journey

At the core of Whind is the idea of transforming everyday beauty routines into delightful experiences. The brand offers high-performing products that promise visible results while delivering a luxurious, sensorial journey. Sebti believes that beauty rituals should not only enhance appearance but also evoke emotions and memories. Her line of intoxicating fine fragrances captures the essence of Morocco, allowing users to transport themselves to far-off places or reminisce about cherished moments.

This philosophy resonates particularly with those who identify as global citizens—individuals who navigate diverse cultures and backgrounds. “More than products, more than a brand, a destination for our community,” Sebti states, emphasizing her commitment to creating a space that embraces the beautiful contradictions of modern life. For her, Whind is about celebrating the duality of being grounded in heritage while belonging to a global narrative.

The Future of Whind

As Hind Sebti continues to develop Whind, she remains focused on her mission to create beauty that is both effective and emotionally enriching. Her vision extends beyond merely selling products; it is about building a community of dreamers and storytellers who share in the experience of beauty. With every bottle and jar, Sebti invites others to join her on this journey of discovery, ensuring that the heart of her Moroccan roots and the soul of beauty are at the forefront.

In a beauty landscape that often prioritizes trends over authenticity, Hind Sebti’s Whind stands as a testament to the power of storytelling, community, and the emotional connection that beauty can provide. Through her innovative approach, she is not just selling skincare; she is inviting people into a world where beauty is a celebration of self and shared experiences. As she aptly puts it, “I hope that you enjoy the journey of discovery into the House of Whind, and that you love it as much as we do.”

CEO INSIGHT

Beauty is first and foremost an emotion, it’s about the feelings it evokes, the memories it brings, and the joy it sparks within us.

Hind Sebti

The Visionary Behind Whind

How Technology is Transforming Treatments and Women's Role in the Industry

T“he beauty industry is constantly evolving, with each year bringing new trends, innovations, and treatments that push the boundaries of what is possible. In the past decade, the rapid advancement of technology has revolutionized the way beauty treatments are developed, delivered, and experienced. From non-invasive facial rejuvenation to personalized skincare routines powered by artificial intelligence (AI), the latest technological developments are shaping the future of beauty. Women, who have long been at the forefront of the beauty sector as consumers and professionals, are excelling in this new era—leading innovations, running tech-enabled beauty businesses, and setting the standards for modern beauty care.

pigmentation. Other types of lasers, such as intense pulsed light (IPL) and picosecond lasers, offer less invasive solutions for brightening the skin, treating sun damage, and even removing unwanted hair.

Cryotherapy: Cryotherapy, which involves exposing the skin to extremely low temperatures, is gaining popularity as a treatment for rejuvenation and body sculpting. Whole-body cryotherapy chambers and localized cryo facials are used to reduce inflammation, tighten the skin, and promote cell regeneration. Additionally, cryolipolysis, often marketed as “CoolSculpting,” freezes fat cells in specific areas of the body, allowing for non-invasive fat reduction.

Technological Innovations in Beauty Treatments

Technology is reshaping the beauty industry by offering advanced treatments that were once only imaginable. Today, we see a wide variety of high-tech beauty solutions, from skin-tightening lasers and cryotherapy to microcurrent facials and 3D-printed cosmetics. Here are some of the latest beauty treatments that are gaining popularity across the world due to the rise of technology:

Non-Invasive Anti-Aging Treatments: Non-invasive and minimally invasive procedures have become highly popular among those looking to achieve youthful and radiant skin without undergoing surgery. Treatments such as Ultherapy and Thermage use ultrasound and radiofrequency technology to stimulate collagen production, tighten the skin, and reduce the appearance of fine lines and wrinkles. These procedures are quick, often done during a lunch break, and require minimal downtime—making them appealing to busy professionals who want results without a significant recovery period.

Laser Technology for Skin Rejuvenation: Lasers have long been used in dermatology, but technological advancements have improved their precision and effectiveness. Fractional CO2 lasers, for example, are used for deep skin resurfacing, helping to remove acne scars, wrinkles, and

AI-Powered Skincare: Artificial intelligence is increasingly being used in beauty treatments to deliver personalized skincare solutions. By analyzing an individual’s skin type, concerns, and genetic predispositions, AI-powered devices and apps can recommend tailored skincare products and treatments. For example, AI diagnostic tools can assess skin moisture, elasticity, and texture, allowing dermatologists and aestheticians to design custom facials and serums that specifically address the client’s unique skin concerns.

Microcurrent Facials: Often referred to as a “non-surgical facelift,” microcurrent facials use low-voltage electrical currents to stimulate facial muscles, resulting in a more toned and lifted appearance. This technology not only provides instant results but also helps improve circulation and collagen production, offering long-term benefits. It’s one of the most sought-after treatments for those looking for a natural way to achieve youthful skin.

Women Leading the Beauty-Tech Revolution

The integration of technology into beauty treatments has opened up new opportunities for women in the industry, both as entrepreneurs and professionals. Historically, women have played an integral role in the beauty industry, but the rise of technology has further expanded their influence. Women are now at the helm of innovative beauty brands that specialize in tech-enabled treatments and devices. They are also leading businesses that offer cutting-edge services, such as medical spas and wellness

centers that combine traditional beauty care with advanced technology.

Furthermore, many women have embraced digital platforms and social media to promote their beauty businesses, educate consumers about the latest treatments, and build loyal client bases. With the ability to reach a global audience through online channels, women entrepreneurs have more opportunities than ever to grow their brands, offer specialized services, and provide education on the latest technological advancements in beauty.

In this new era of beauty-tech, women are not only excelling as business owners but also as innovators. They are leading research efforts, developing new products, and collaborating with scientists and technologists to push

the boundaries of what beauty treatments can achieve. Their contributions are essential to the growth of this fast-evolving industry.

The Pros and Cons of High-Tech Beauty Treatments

While the rise of technology in the beauty industry has created a world of new possibilities, it is essential to recognize the pros and cons of these treatments.

Pros:

Accessibility and Convenience: Many high-tech beauty treatments offer quick results with minimal downtime, making them accessible for busy individuals who don’t have the time for lengthy recovery periods. Non-invasive

options like laser treatments and microcurrent facials provide instant improvements without the need for surgery.

Personalization: Technology, particularly AI-powered skincare tools, allows for a level of personalization that was previously unimaginable. Skincare and beauty treatments can now be tailored to an individual’s specific skin type, concerns, and goals, providing more effective and long-lasting results.

Innovative Solutions for Complex Issues: Whether it’s treating stubborn pigmentation, reversing the signs of aging, or eliminating unwanted body fat, technology has created innovative solutions for complex beauty concerns. Treatments like laser resurfacing, cryolipolysis, and microcurrent therapy provide non-invasive or minimally invasive alternatives to traditional surgical procedures.

Cons:

Cost: Many of the latest technological beauty treatments come with a high price tag. Laser treatments, cryotherapy, and AI-powered skincare solutions can be expensive, making them inaccessible to some individuals. Additionally, since these treatments often require multiple sessions, the costs can quickly add up.

Unregulated Market: As with any growing industry, the rise of technology in beauty has led to the emergence of unregulated and unproven treatments. Clients must be cautious when selecting providers, as some clinics or spas may offer treatments that are not supported by scientific evidence or that are performed by unqualified personnel.

Potential Side Effects: While many high-tech beauty treatments are non-invasive, they are not without risk. Laser treatments, for example, can lead to burns or hyperpigmentation if not performed correctly. Similarly, cryotherapy and microcurrent facials can have adverse effects on individuals with certain medical conditions. It’s essential to consult with qualified professionals before undergoing any of these treatments.

The Future of Beauty and Technology

As technology continues to advance, the beauty industry will undoubtedly see more innovative treatments that offer both aesthetic and wellness benefits. From

AI-powered home devices that provide personalized skincare to non-invasive procedures that deliver surgical-level results, the possibilities are endless. Women will continue to lead the charge in this evolving industry, driving innovation and shaping the future of beauty.

In conclusion, the rise of technology in beauty treatments is a game-changer. Women are excelling in this space, creating businesses that offer cutting-edge solutions and making their mark on the global beauty landscape. As with any new industry, there are pros and cons to consider, but the undeniable trend is one of growth, innovation, and the empowerment of women in the beauty sector. The future looks bright—and beautiful.

BRANDS BEAUTY

Top Arab Beauty Brands in Middle East

In the heart of Abu Dhabi, nestled within the serene Al Bateen area, Nine offers a unique escape from the city’s bustling energy, merging luxury and tranquility in one seamless experience. Located within the Al Bateen Ladies Club by Matcha, Nine is a sanctuary for those who seek refinement, elegance, and personal rejuvenation. Created as a distinct extension of the Blonde Group, Nine embodies a vision of exclusivity and sophistication, set against the peaceful backdrop of the sea.

Nine is more than just a beauty and wellness destination. Its essence lies in its commitment to creating a unique experience for its clients, one that begins the moment they step into this thoughtfully designed space. Inspired by nature, Nine’s architecture and interiors reflect a calming, organic aesthetic that is both luxurious and welcoming. With its exclusive design and scenic sea views, it provides a serene environment where clients can unwind and feel pampered in every way.

Unmatched Service and Exclusive Treatments

What sets Nine apart is its unwavering commitment to exceptional service. Spearheaded by Mrs. Fatima Al Rashidi and her sister Subha, Nine is dedicated to ensuring that each client feels valued and cared for. Every detail has been meticulously crafted to provide the highest levels

NINE

and

of comfort and satisfaction. The focus on personalized service is evident across Nine’s offerings, whether it’s the warm welcome from staff, the tranquil ambiance, or the attention to detail that permeates each treatment.

Nine’s range of services has been specially curated to offer both traditional and innovative options. In a dedicated wing, clients can experience treatments like Japanese-inspired massages that harness the healing power of nature and the open air. The salon’s use of natural, high-quality products is a testament to its philosophy of blending beauty and wellness. Whether for skin, hair, or body treatments, Nine is equipped with the latest international brands, chosen to bring clients results that match the brand’s standards of excellence.

Specialty Coffee by Blonde: A Unique Culinary Experience

At Nine, the experience goes beyond traditional beauty and wellness treatments to incorporate a refined culinary element. The salon offers its clients Blonde Specialty coffee, prepared with precision and an artisanal touch that complements Nine’s ethos of luxury and relaxation. This high-quality coffee is crafted specifically for Nine’s clients, adding a warm, comforting layer to their experience and providing the perfect interlude during or after a treatment. It’s a subtle but thoughtful inclusion, one that

Redefining Luxury, Beauty,

Relaxation in Abu Dhabi

adds depth to Nine’s overall ambiance, enhancing clients’ moments of relaxation and indulgence.

A Holistic Approach to Wellness and Beauty

The philosophy behind Nine is to deliver more than beauty treatments; it’s to offer a holistic experience where each client’s sense of well-being is prioritized. By integrating natural surroundings, innovative treatments, and exclusive luxury services, Nine has redefined what a salon can offer. This dedication to a comprehensive wellness approach means that each client leaves not only looking good but also feeling deeply relaxed and rejuvenated.

From start to finish, Nine’s service embodies an unwavering focus on quality. Appointments are scheduled through their dedicated line at 600500410, ensuring each guest receives personalized attention and services that meet their unique needs and preferences.

In a city known for luxury, Nine has carved a unique niche by blending nature-inspired design, exclusive treatments, and personalized service into a single, elegant experience. For women seeking a retreat that values both beauty and wellness, Nine offers an oasis of calm and sophistication, setting new standards in the realm of luxury self-care in Abu Dhabi.

ARCADIA BY AMNA

Arcadia, crafted by Amna Al Habtoor in the UAE, is a luxury fragrance brand that transforms personal memories into exquisite olfactory experiences, emphasizing emotional depth and artistic expression in each scent.

Arcadia, founded in the UAE by Amna Al Habtoor, is a luxury fragrance line that transcends typical perfumery to celebrate nostalgia and the art of scent-making. Amna, with a background in Strategy & Design and a tenure as Executive Director of Marketing and Communications at Al Habtoor Motors, launched Arcadia to realize her passion for perfumes. She introduced Arcadia in 2014 under her creative platform, Mash Concepts, aiming to transform personal memories into captivating olfactory experiences.

Arcadia’s ethos is deeply rooted in the belief that scents can evoke profound emotions and memories, bridging the past with the present. Each fragrance is crafted as a piece of art, designed to tell a story and stir emotions, reminiscent of a blank canvas that reflects the wearer’s experiences and feelings. Amna’s approach to Arcadia is to offer a refuge from the commercial clamor, inviting wearers to express themselves through the pure and refined essence of their fragrances. Committed to ethical practices, Arcadia ensures that each fragrance is cruelty-free, paraben-free,

and devoid of harmful chemicals. This dedication to sustainability is matched by meticulous craftsmanship and a keen focus on high-quality ingredients, making each scent a luxurious yet safe choice for consumers.

Arcadia represents a niche in the perfume industry where emotion and luxury intertwine. Amna’s blend of artistic passion and strategic acumen has positioned Arcadia as a unique player in the global fragrance market, promising an expansive future while staying true to its core values of purity, nostalgia, and artisanal quality. The brand continues to thrive on its mission to offer more than just a fragrance, but an emotional journey, making each bottle a testament to memories and timeless elegance. Through Arcadia, Amna Al Habtoor has crafted not just exquisite scents but an immersive experience where every fragrance is a narrative waiting to be embraced.

Arcadia is more than a fragrance; it’s an emotional journey, capturing timeless elegance and the essence of memories in each bottle.

MARIAM EM

MARIAM EM blends traditional beauty wisdom with modern simplicity, focusing on pure, natural ingredients to create a holistic skincare experience that nurtures both body and spirit.

MARIAM EM, a pioneer in holistic beauty, offers a skincare line that seamlessly blends cultural heritage with modern simplicity, emphasizing natural ingredients and minimalist formulas. This brand was born from its founder’s passion for skincare and wellness, combined with a deep appreciation for traditional remedies. After years of engaging with global beauty trends and experimenting with various products, she was inspired by the Sidr tree, a staple in Arabian natural healing, to create her own line that reflects both innovation and time-honored wisdom.

The Sidr tree, central to MARIAM EM’s philosophy, is

MARIAM EM is about more than beauty; it’s about nurturing the soul with pure ingredients and simple rituals.

celebrated for its medicinal properties and is the key ingredient in their product range, aiming to heal, rejuvenate, and protect the skin and hair. The initial product lineup includes daily essentials that cater to fundamental skincare needs while infusing a touch of luxury. Each item is crafted to nourish from within and is free from harmful chemicals, embodying the brand’s commitment to purity and safety.

MARIAM EM’s offerings are designed not just to enhance appearance but to enrich the user’s lifestyle, promoting long-term wellness. The future of MARIAM EM includes expanding its scope to encompass a broader range of wellness products, such as luxury bath salts, aromatic oils, soothing candles, and diffusers. These new additions are intended to elevate routine selfcare into indulgent rituals, fostering a serene environment where beauty and well-being are intertwined.

As MARIAM EM grows, it continues to draw inspiration from its roots, focusing on authenticity and simplicity. The brand aims to nurture a community of users who cherish beauty rituals that are as beneficial as they are enjoyable, ensuring each product resonates with their desires for authenticity and effectiveness.

SIMIHAZE BEAUTY

SimiHaze Beauty revolutionizes traditional makeup routines with its minimal optimal philosophy, offering versatile, high-quality products designed for efficiency and ease, perfectly meeting the modern consumer’s need for quick and impactful beauty solutions.

SimiHaze Beauty, founded by Simi and Haze Khadra, embodies their “minimal optimal” philosophy, which achieves maximum impact with minimal effort. As vibrant personalities known for their bold fashion choices, the twins have translated their love for makeup into a beauty brand that simplifies beauty routines while enhancing personal style.

Unlike many in the beauty industry who delve into makeup early, the Khadra twins’ passion for cosmetics blossomed after they turned 18. This late start led them to appreciate simplicity and effectiveness in beauty products, inspiring them to create their own line. They aimed to address common issues like drying lipsticks and unreliable cheek tints by crafting products that are both high-quality and easy to use.

The Philosophy Behind SimiHaze Beauty is straightforward: beauty should enhance life, not complicate it. This belief drives their product development, focusing on versatility and time-saving formulas without sacrificing quality. Their products are designed to deliver beautiful results quickly and effortlessly, em-

bodying the practicality that modern consumers crave.

Simi and Haze’s approach is a labor of love, reflecting their personal journey and twin synergy. Every aspect of SimiHaze Beauty is authentic to their shared vision and individual strengths, making the brand a genuine extension of their personalities and aesthetic preferences.

As SimiHaze Beauty grows, it continues to redefine beauty standards, promoting a minimalist approach that resonates deeply in today’s fast-paced world. The brand not only caters to beauty enthusiasts but also to those seeking practical, stylish solutions that simplify their daily routines.

Our vision with SimiHaze Beauty is to enhance life through beauty, allowing for maximum experience with minimal fuss. We believe in making every product count.

MINA AL SHEIKHLY

Mina Al Sheikhly’s mascara line masterfully blends Italian craftsmanship with meticulous design, offering an elevated beauty experience that goes beyond simple enhancement. It promises sophistication, empowerment, and a touch of luxury, enabling every woman to express her unique style and confidence elegantly.

After three years of meticulous development, Mina Al Sheikhly’s much-anticipated mascara line, crafted and packaged in Italy, has finally launched. This luxury collection not only enhances beauty routines but also embodies sophistication and aesthetic perfection. With her deep commitment to quality, Mina has infused each aspect of the product—from the innovative formula to the elegant packaging—with her unique vision.

Refined Beauty Experience Mina’s approach to beauty prioritizes enhancing natural features with

Our mascara line represents more than just makeup; it is a carefully crafted experience designed to empower women to embrace their natural beauty with elegance and sophistication, enhancing every look with a touch of luxury

quality and refinement. Developed through collaboration with Italian laboratories, the mascara delivers volume, length, and durability. Its unique nourishing complex ensures lashes appear voluminous yet natural, without the common issues of clumping or irritation.

Italian Craftsmanship: The distinctiveness of Mina’s mascara lies in its Italian craftsmanship. From the luxurious casing to the precise applicator brushes, each element is designed to offer a superior application experience, ensuring bold, beautiful lashes that last all day.

Tailored for Every Woman: The line includes two mascara types: Elevated and Tailored. The Elevated Mascara provides dramatic volume and definition, while the Tailored Mascara offers subtle, natural enhancement. Both are highly pigmented to ensure vibrant, noticeable lashes.

A Bold, Beautiful Future With this launch, Mina Al Sheikhly redefines beauty standards, merging meticulous craftsmanship with functional design. Her mascaras are designed not just to elevate looks but to inspire confidence and empowerment with every use.

ASTERI BY SARA

Asteri redefines beauty with its fusion of Arabian heritage and modern skincare, creating products that empower women to excel and express themselves in any environment

Asteri is more than a beauty brand; it’s a movement rooted in the rich cultural heritage of Arabia and tailored for the global beauty scene. This brand empowers women to shine in all aspects of their lives, blending traditional wisdom with modern needs. Its products are designed to withstand extreme climates while being gentle on the skin, embodying a philosophy of empowerment and quality.

The essence of Asteri is captured in its A-Beauty approach, which combines high-performance cosmetics with skincare benefits. This approach ensures that products not only enhance beauty but also protect and nourish the skin against environmental challenges. Asteri stands out with its commitment to clean, safe, and skin-friendly ingredients, avoiding harmful substances and focusing on sustainable practices.

Asteri’s dedication extends to its ethical standards, being vegan, cruelty-free, and emphasizing sustainability in its packaging and operations. The brand aims to reduce its environmental impact significantly by using post-consumer recycled materials, offering refillable

products, and pursuing B Corp certification to meet the highest social and environmental performance standards.

At its core, Asteri is about empowering beauty, offering products that support women’s daily lives and adventures without compromising on health or the environment. With each product, from long-wearing lipsticks to versatile brow pencils, Asteri is setting new industry standards for performance, safety, and sustainability. The brand not only offers exceptional beauty products but also champions a better, more responsible approach to beauty, encouraging women to embrace their inner light and shine confidently.

Asteri is not just creating makeup; we’re crafting a legacy of empowerment and sustainability, inspiring women to shine brightly on a global stage.

NADINE NJEIM BEAUTY

Nadine Njeim Beauty merges clean, effective products with a mission of empowerment, offering a beauty brand that transcends typical cosmetics to celebrate resilience and self-expression.

Nadine Njeim Beauty, born from the traumatic aftermath of the Beirut explosion, is a testament to resilience and empowerment. Founded by actress and former Miss Lebanon, Nadine Njeim, the brand embodies her journey of healing and self-discovery, promoting self-love and inner strength. This beauty brand isn’t just about aesthetics; it’s a sanctuary for nurturing both outer beauty and inner resilience.

The core philosophy of Nadine Njeim Beauty is that makeup is more than a cosmetic tool— it’s a medium for empowerment and self-confidence. Nadine’s personal experiences of overcoming adversity deeply influence her products,

Nadine Njeim Beauty is more than makeup—it’s a celebration of resilience, empowering women to find beauty in their strength and uniqueness

which are designed to help women embrace their unique beauty and find strength in their own stories.

Commitment to clean beauty is central to the brand. Nadine ensures that all products are formulated with safe, natural ingredients that not only enhance beauty but also care for the skin and the environment. This pledge extends to continuous innovation in creating formulas that merge high performance with significant skincare benefits, reflecting the latest in beauty and wellness trends. Moreover, Nadine Njeim Beauty aligns with sustainable practices within the beauty industry, aiming to minimize environmental impact and promote planet-conscious product development. Nadine’s vision is clear: to offer a line that not only stays current with beauty trends but also prioritizes the health and well-being of its users.

Nadine Njeim Beauty stands as more than just a makeup line; it’s a movement. It invites everyone to embrace their individuality, celebrate their resilience, and express themselves fully. Through her products and inspirational journey, Nadine encourages others to find their inner light and leverage the transformative power of beauty and self-love.

HUDA BEAUTY

Asteri redefines beauty with its fusion of Arabian heritage and modern skincare, creating products that empower women to excel and express themselves in any environment

Since its inception in 2013, Huda Beauty has swiftly ascended to become one of the most influential beauty brands globally, a vision brought to life by Huda Kattan, an award-winning beauty blogger. Originating from a blog in 2010, Huda Beauty has grown into a beauty empire, known for its innovative products and strong community engagement, boasting over 26 million followers on Instagram.

Huda Kattan’s foray into beauty began as a makeup artist, with her blog serving as a platform to share her knowledge and celebrate industry talents. This community-focused approach helped establish a substantial online presence, paving the way for the brand’s launch. The debut of Huda Beauty’s false eyelashes in 2013 at Dubai Mall’s Sephora was a turning point, addressing the market’s need for high-quality, customizable lashes and setting the stage for a broader product line that includes liquid lipsticks, eyeshadow palettes, and complexion products.

Each product launch from Huda Beauty reflects Kattan’s in-depth industry knowledge and commitment

to filling market gaps, validated by the strong consumer demand. Kattan’s direct involvement in product development and content creation has fostered a brand that resonates authenticity and strong community ties.

Looking forward, Huda Beauty remains committed to innovation and community empowerment, with Kattan focusing on creating impactful products over profit. The brand’s philosophy—”Beauty is not about how much you spend, but how confident you feel”—continues to influence its product development, aiming to offer sophisticated, high-performance beauty solutions that promote inclusivity and self-expression.

Our mission at Huda Beauty is to empower and inspire self-expression, ensuring every product we create offers our community the confidence to showcase their unique beauty.

THE HOUSE OF WHIND

Whind transcends typical beauty boundaries by blending Morocco’s rich traditions with modern luxury, offering products that not only promise beauty but deliver a sensorial and transformative experience. Each product, from fragrances to skincare and body care, encapsulates the mystical Golden Hour of Morocco, bringing a touch of radiance to everyday routines

Welcome to Whind, where the rich heritage of Morocco meets modern luxury and innovation. Rooted in Arab beauty traditions, Whind blends exquisite fragrances, science-driven skincare, and indulgent body care to enhance your daily ritual with the radiance of the Golden Hour.

Inspired by Morocco’s Mystique At the heart of Whind’s philosophy is its deep connection to Morocco, the founder’s homeland. This mystical land inspires all aspects of the brand, from luxurious fragrances to skincare that enhances your natural glow. Whind captures the elegance of Moroccan traditions, infusing each product with the magic of the Golden

Whind is more than a beauty brand; it’s a portal to the soul of Morocco, offering a blend of tradition and innovation designed to awaken the senses and illuminate the skin.

Hour to illuminate your skin with sun-kissed radiance. Fragrance for the Wanderlust Whind’s fragrances invite you on a sensory journey to Morocco, evoking the golden dunes and exotic spices under the warm sun. Designed for the modern adventurer, these scents combine Moroccan elegance with a modern twist, perfect for those who love to explore.

Whind’s commitment to blending traditional Arab beauty rituals with modern innovation makes it more than just a beauty brand—it’s a timeless celebration of culture and sophistication. In a constantly changing beauty landscape, Whind offers a luxurious and meaningful beauty experience, allowing you to truly embrace and express beauty.

Performance-Driven Skincare Whind doesn’t just enthrall with its fragrances; its skincare line is a robust fusion of advanced science and cherished Arab beauty rituals. Carefully formulated with potent active ingredients, each skincare product is designed to nurture, protect, and amplify your skin’s natural radiance. These products embody the radiant spirit of the Golden Hour, offering transformative effects that go beyond surface-level beauty to deeply rejuvenate and enrich the skin.

PEACEFULL BY SALAMA

Asteri redefines beauty with its fusion of Arabian heritage and modern skincare, creating products that empower women to excel and express themselves in any environment

Peacefull, founded by Salama Mohamed, emerges from her personal experiences with vitiligo and a passion for inclusivity in skincare. The brand is dedicated to providing effective, gentle products tailored for unique skin needs, especially catering to the Middle Eastern market but resonating globally. Salama’s journey inspired her to create a line that emphasizes clean, results-driven formulations designed to nourish and support diverse skin tones.

Science Meets Nature Leveraging Korean skincare science, Peacefull integrates powerful active ingredients into its formulas. These products are meticulously developed to handle the specific challenges posed by the Middle East’s climate, providing solutions that are both effective globally and safe for all skin types. Rigorous testing ensures each product upholds the highest quality standards, blending precision with skin health.

Inclusive Skincare Philosophy At its core, Peacefull promotes a message of self-acceptance and empowerment. Salama aimed to craft a brand that

helps individuals feel at ease in their skin, celebrating diversity. The brand’s commitment to inclusivity is evident in its range of products that accommodate all skin types and conditions, making beauty a universal possibility. Comprehensive Skincare Range Peacefull offers a complete skincare lineup, from cleansers to serums, all formulated to enhance balance and harmony. Each product is part of a holistic approach to skincare, emphasizing nourishment, protection, and rejuvenation.

Looking Forward As it evolves, Peacefull remains focused on empowering its users to embrace their natural beauty through high-quality, inclusive products. The brand not only represents a line of skincare but stands as a movement for self-love, representation, and resilience in beauty.

Peacefull is not just about skincare; it’s about fostering a community where everyone can feel confident and celebrated in their own skin.

The Role of Nutrition in Preventing Chronic Diseases

Chronic diseases such as heart disease, diabetes, obesity, and cancer have become significant global health concerns, with millions of people affected every year. While these conditions often develop due to a combination of genetic, environmental, and lifestyle factors, one of the most influential components in their onset and progression is nutrition. A growing body of evidence highlights the critical role that diet plays in preventing, managing, and even reversing chronic diseases. By understanding the connection between what we eat and our long-term health, individuals can make informed choices that can significantly impact their well-being.

The Link Between Nutrition and Chronic Diseases

Nutrition is the foundation of health, influencing nearly every aspect of how our bodies function. A diet rich in essential nutrients supports the body’s systems, from immune response to hormone regulation and cell repair. However, poor dietary habits, characterized by excessive consumption of processed foods, unhealthy fats, added sugars, and low intake of fruits, vegetables, and whole grains, can lead to the development of chronic diseases.

Heart Disease and Hypertension: Cardiovascular diseases, including heart disease and stroke, are some of the leading causes of death worldwide. High blood pressure (hypertension), high cholesterol levels, and inflammation are common risk factors. Diets rich in saturated fats, trans fats, and sodium can exacerbate these risk factors, leading to the buildup of plaque in arteries, high blood pressure, and eventual heart disease.

On the other hand, diets like the Mediterranean or DASH (Dietary Approaches to Stop Hypertension) diets, which emphasize whole foods, lean proteins, healthy fats (like olive oil and nuts), and vegetables, have been shown to lower the risk of heart disease. Potassium-rich foods like bananas and spinach help balance sodium levels, while fiber from whole grains helps reduce cholesterol levels.

Type 2 Diabetes: Type 2 diabetes is a condition where the body becomes resistant to insulin or fails to produce enough of it, leading to high blood sugar levels. Poor dietary choices, such as high consumption of refined carbohydrates, sugary drinks, and processed foods, can contribute to obesity and insulin resistance, increasing

the risk of type 2 diabetes.

Research shows that diets high in fiber, healthy fats, and lean proteins can stabilize blood sugar levels and improve insulin sensitivity. A focus on complex carbohydrates such as whole grains, legumes, and vegetables is essential in managing and preventing diabetes.

Obesity: Obesity is not just a condition on its own but a major risk factor for many chronic diseases, including heart disease, diabetes, and certain cancers. It occurs when caloric intake consistently exceeds energy expenditure, leading to excess fat accumulation.

Nutritional strategies to combat obesity focus on portion control, calorie management, and a balanced diet that includes nutrient-dense foods like fruits, vegetables, whole grains, and lean proteins. Sustainable weight loss requires a long-term commitment to a healthy eating pattern rather than restrictive diets that offer short-term results but are difficult to maintain.

Cancer: Diet has a profound impact on cancer risk. Certain foods can increase the likelihood of developing cancer, while others have protective properties. For example, excessive consumption of processed meats, red meats, and foods high in refined sugars has been linked to an increased risk of colorectal and other cancers.

Conversely, diets rich in antioxidants, phytochemicals, and fiber—found in fruits, vegetables, and whole grains— can lower cancer risk by reducing inflammation, protecting cells from damage, and supporting a healthy immune system. Cruciferous vegetables like broccoli, kale, and Brussels sprouts contain compounds that have been shown to reduce the risk of certain types of cancers.

Key Nutrients in Disease Prevention

Fiber: Fiber is essential for digestive health and helps regulate blood sugar and cholesterol levels. High-fiber diets have been linked to a lower risk of heart disease, type 2 diabetes, and certain cancers. Foods rich in fiber include fruits, vegetables, legumes, and whole grains.

Omega-3 Fatty Acids: Omega-3s, found in fatty fish, flaxseeds, and walnuts, have anti-inflammatory properties and have been shown to reduce the risk of heart disease and stroke. They also support brain health and may lower the risk of cognitive decline.

Antioxidants: Antioxidants like vitamins C and E, beta-car-

otene, and selenium help protect cells from oxidative damage, a key factor in the development of chronic diseases. Antioxidant-rich foods include berries, dark leafy greens, nuts, and seeds.

Vitamins and Minerals: Adequate intake of vitamins and minerals is crucial for maintaining overall health. For example, calcium and vitamin D are important for bone health, while magnesium plays a role in regulating blood pressure. A well-balanced diet ensures that the body receives the necessary nutrients to function optimally.

Pros and Cons of Modern Dietary Approaches to Chronic Disease Prevention

Pros:

Improved Health Outcomes: Numerous studies have shown that adopting a healthy diet rich in fruits, vegetables, whole grains, and lean proteins can significantly reduce the risk of chronic diseases and improve overall health outcomes.

Sustainable Weight Management: Focusing on nutrient-dense foods and balanced eating habits helps individuals manage their weight sustainably, reducing the risk of obesity-related diseases.

Enhanced Quality of Life: Proper nutrition not only prevents disease but also enhances energy levels, mental clarity, and overall well-being, contributing to a higher quality of life.

Cons:

Cost: Healthy, whole foods are often more expensive than processed, calorie-dense foods, making it challenging for some individuals to maintain a healthy diet, particularly in lower-income communities.

Accessibility: Not everyone has easy access to fresh produce, lean proteins, and other nutritious foods. This can be a significant barrier to adopting a healthier diet.

Dietary Restrictions: Some modern diets can be restrictive, leading to deficiencies in essential nutrients if not properly managed. For example, overly restrictive low-fat or low-carb diets can eliminate key sources of healthy fats or complex carbohydrates that are important for health.

In conclusion, nutrition plays a pivotal role in preventing chronic diseases. By making conscious dietary choices, individuals can significantly reduce their risk of developing conditions like heart disease, diabetes, obesity, and cancer. The rise of processed foods and unhealthy eating habits has contributed to the increasing prevalence of chronic diseases worldwide, but the solution lies in returning to a balanced, nutrient-rich diet. While there are challenges related to cost and accessibility, the benefits of a healthy diet far outweigh the potential drawbacks, offering a pathway to better health, longevity, and quality of life.

Money Matters: Navigating

Personal and Business Finances as a Female Entrepreneur

The journey of a female entrepreneur is one filled with ambition, innovation, and determination. While launching a business and seeing it grow is fulfilling, a critical aspect that many entrepreneurs face is navigating personal and business finances. This is particularly essential for women who are not only breaking barriers in entrepreneurship but also managing multiple roles, from business leaders to caretakers. Understanding how to balance and manage these two financial arenas—personal and business—is vital for long-term success and sustainability.

In this article, we delve into the key aspects of finance management for female entrepreneurs, the challenges they face, strategies for maintaining a healthy financial balance, and how women can empower themselves through sound financial literacy.

The Unique Financial Challenges Faced by Female Entrepreneurs

While the entrepreneurial world offers numerous opportunities, it also presents specific financial challenges for women. These challenges stem from various factors, including societal norms, access to funding, and confidence in financial decision-making.

1. Access to Capital and Funding

One of the major hurdles for female entrepreneurs is access to capital. Studies have shown that women-owned businesses often receive less venture capital funding than their male counterparts. This funding gap can make it more difficult for women to launch, expand, or sustain their businesses, forcing them to rely on personal savings, smaller loans, or bootstrap their operations.

In some cases, the difficulty in securing business funding pushes female entrepreneurs into a delicate balancing act between personal and business finances. They may dip into personal savings or take on personal debt to support their ventures. While this may seem like a shortterm solution, it can lead to complications down the line

if personal and business finances become intertwined in unhealthy ways.

2. Financial Confidence

Despite their expertise in their industries, many female entrepreneurs lack confidence when it comes to financial management. Studies suggest that women, in general, tend to underestimate their financial literacy skills, even when they are more than capable of managing their finances effectively. This lack of confidence can prevent female entrepreneurs from making bold financial decisions, negotiating better deals, or seeking larger funding opportunities.

3. Juggling Personal and Business Expenses

Many women entrepreneurs also face the challenge of balancing personal and business expenses. This is particularly true for women who are supporting families, paying off personal debts, or managing other financial responsibilities outside of their business. Striking the right balance between personal financial obligations and business growth is crucial to ensure that neither sphere is neglected.

The Importance of Financial Literacy and Management

To overcome these challenges, women entrepreneurs

need to prioritize financial literacy and develop strategies that allow them to separate, manage, and grow both personal and business finances effectively.

1. Building Financial Literacy

Financial literacy is the foundation of successful entrepreneurship. Female entrepreneurs must equip themselves with the knowledge and skills necessary to manage cash flow, understand financial statements, create budgets, and navigate the complexities of taxes and legal obligations.

Investing time in learning about financial management— whether through online courses, workshops, or consulting with financial experts—can help women gain confidence and make informed decisions. Financial literacy isn’t just about managing day-to-day operations; it also empowers women to think strategically about their business, set realistic financial goals, and make data-driven decisions.

2. Separating Personal and Business Finances

One of the cardinal rules for any entrepreneur is to keep

personal and business finances separate. While this may seem obvious, many entrepreneurs, especially in the early stages of their ventures, use personal funds to cover business expenses. Mixing these accounts can lead to disorganization, making it difficult to track the financial health of the business and potentially creating complications with tax authorities.

Opening a separate business bank account and applying for a business credit card are good first steps toward creating a clear distinction between personal and business finances. These practices make it easier to track income and expenses, generate financial reports, and maintain clarity around how well the business is performing.

3. Budgeting and Financial Planning

Creating a budget is an essential aspect of managing both personal and business finances. For the business, a budget helps entrepreneurs forecast revenues and expenses, allocate resources effectively, and plan for growth. On the personal side, budgeting helps entrepreneurs ensure that their personal financial needs are met without compromising the business.

Women entrepreneurs should regularly review and adjust their budgets to reflect changes in their financial situation, whether personal or business-related. By setting clear financial goals and benchmarks, women can stay on top of their finances and be better prepared for any unexpected financial challenges.

The Benefits of Effective Financial Management

When women entrepreneurs successfully navigate their finances, both personal and business, they open the door to numerous opportunities. Sound financial management allows women to:

• Grow their business sustainably, without taking on excessive debt.

• Reinvest profits into business expansion or new ventures.

• Support their families and personal financial goals while building wealth.

• Make informed decisions about hiring, marketing, and business development.

Moreover, by mastering financial management, female entrepreneurs can position themselves as role models for others, contributing to the growing movement of women’s empowerment in business.

The path to financial success for female entrepreneurs may be challenging, but it is not insurmountable. By developing financial literacy, separating personal and business finances, and adopting sound financial strategies, women entrepreneurs can navigate the complex world of entrepreneurship with confidence. In doing so, they not only secure their own financial future but also pave the way for future generations of women in business. As more women take charge of their personal and business finances, the landscape of entrepreneurship will continue to evolve, with women at the forefront of innovation and success.

The Jet-Setting CEO Balancing Business Travel and Leisure in Style

For today’s modern female entrepreneur, travel has become an essential part of success. The global nature of business means that opportunities can be found on every continent, and being able to hop on a plane and attend meetings or conferences in different cities, countries, or even continents is now a routine part of a CEO’s life. But with constant travel comes the challenge of balancing the demands of work with the desire to enjoy the destinations themselves. After all, if you’re already in a beautiful location, why not indulge in some leisure time while still fulfilling your business objectives?

This article provides insights and tips for women entrepreneurs looking to find the perfect balance between business and leisure during their travels, turning each trip into an enriching experience both professionally and personally.

The Rise of “Bleisure” Travel

“Bleisure” (business + leisure) travel has been gaining traction in recent years, especially among business travelers who want to maximize their time away from the office. For female entrepreneurs, this trend has been particularly appealing as it offers the chance to combine

work-related travel with personal relaxation or exploration.

The concept is simple: after completing the business tasks, whether it’s attending a conference, closing a deal, or meeting potential partners, you extend your stay or carve out moments during your trip to enjoy the local culture, explore new cities, or simply unwind. More than just a luxury, this combination of business and leisure can help avoid burnout, enhance creativity, and improve overall well-being.

Strategic Planning for a Balanced Trip

One of the key aspects of successful “bleisure” travel is strategic planning. A busy schedule doesn’t have to prevent you from enjoying the perks of travel— what matters is how you organize your time. Here are a few ways to do so:

1. Book Flights to Maximize Time

Where possible, schedule flights that allow you to arrive a day or two before your official business engagements. This will give you time to settle in and adjust to the time zone before diving into work. Similarly, booking your return flight for a few days after your business obligations are finished can give you extra time to explore your destination at a more relaxed pace.

2. Choose Accommodations Wisely

Choosing the right hotel can make all the difference in blending business and leisure. Many high-end hotels cater to business travelers with facilities such as meeting rooms, business centers, and fast Wi-Fi. At the same time, they offer luxurious amenities such as spas, fitness centers, and gourmet dining. Staying in hotels that cater to both professional

needs and personal relaxation can help ensure that you can switch seamlessly from CEO mode to leisure mode when needed.

Additionally, opting for accommodations in vibrant neighborhoods or near major attractions means you’ll have the opportunity to explore during any free time you have between meetings or at the end of the day.

3. Integrate Leisure into Your Itinerary

While business meetings are often structured and scheduled in advance, you can make sure to add personal activities to your itinerary as well. Whether it’s visiting a local landmark, trying out a popular restaurant, or spending time in nature, these moments of leisure will provide a mental break and allow you to enjoy the city you’re in. Even small, planned pockets of personal time can make your business trip more rewarding.

If time is particularly tight, try integrating small leisure activities into your business schedule. Instead of having a coffee break in a corporate office, for example, suggest holding a meeting in a café by the beach or in a park. Blending work with a change of scenery can cre-

ate a more relaxed atmosphere while still achieving business goals.

Making the Most of Your Destination

Every destination presents a unique opportunity to experience something new, whether it’s cultural immersion, nature, or culinary delights. Here’s how you can make the most of the locations you travel to for business:

1. Cultural Exploration

Many cities, especially major business hubs, are also rich in history and culture. If you’re traveling to places like Paris, Dubai, New York, or Tokyo, take time to visit renowned museums, art galleries, or historical landmarks. Even a quick visit to a cultural site can leave a lasting impression and allow you to appreciate the diversity of the world.

2. Local Cuisine

Another way to blend business and pleasure is through food. Treat yourself to local delicacies and immerse yourself in the culinary experiences each destination has to offer. Many business travelers find that sharing meals with clients or partners at local restaurants can provide a more relaxed setting to build relationships and discuss business matters. You’ll get a taste of the local culture while achieving professional goals in a more informal setting.

3. Spa and Wellness

The stress of constant business travel can take a toll on your mental and physical health. To counteract this, many female entrepreneurs turn to spa and wellness options at their travel destinations. Booking a massage, a yoga class, or even a short visit to a wellness retreat can help you recharge during a hectic work schedule. It’s also a great way to indulge yourself after a long day of meetings or presentations.

Managing Work While Enjoying Leisure

For most entrepreneurs, completely disconnecting from work during a trip isn’t realistic. However, there are ways to stay on top of your business respon-

sibilities without letting them overshadow your leisure time:

1. Set Boundaries

While it’s tempting to always be available, setting clear boundaries between work and leisure is crucial to ensure you can truly enjoy your time off. Set specific times during the day when you’ll focus on work tasks and leave the rest of the day for personal enjoyment. This can also prevent work from becoming overwhelming and spilling into what’s meant to be your relaxation time.

2. Delegate Effectively

If possible, delegate tasks to your team or staff before leaving for your trip. Let your team handle the daily operations while you’re away, and focus only on high-priority tasks. Modern technology has made it easier than ever to manage teams remotely, so even if you’re halfway across the globe, you can still stay informed without being bogged down by routine work.

3. Leverage Technology

Tools like virtual assistants, project management software, and mobile apps allow business travelers to manage work more efficiently on the go. By organizing tasks, scheduling meetings, and staying connected through technology, you can streamline your business responsibilities, leaving more time for leisure activities.

tween business and leisure extend beyond personal well-being. Incorporating leisure into business travel can also lead to greater creativity, a broader worldview, and better networking opportunities.

Experiencing new cultures, meeting different people, and exploring new places often spark innovative ideas and solutions that wouldn’t have emerged in a more routine environment. Moreover, taking time for leisure can prevent burnout and help you return to work feeling more refreshed and focused.

For women entrepreneurs juggling many responsibilities, blending business and leisure is also a way to maintain a healthy work-life balance. With the rise of remote work and flexible schedules, business travel no longer has to mean sacrificing personal time.

In today’s interconnected world, women entrepreneurs have the opportunity to redefine business travel, blending professional objectives with personal fulfillment. By planning strategically, making the most of each destination, and using technology to manage their businesses remotely, female CEOs can embrace the jet-setting lifestyle in style—balancing business travel with the pleasures of leisure.

The benefits of finding the balance be-

For the modern entrepreneur, work doesn’t have to stop just because you’re on the road. With the right mindset and tools, every business trip can also be a chance to unwind, explore, and enjoy the beauty of the world.

Benefits of Blending Business and Leisure