Womenpreneur Middle East - Fashion & Events Issue

WOMENPRENEUR

FOUNDER & CEO

Vivek Malik

COO (CHIEF OPERATING OFFICER)

Divesh Singh

MEDIA DIRECTOR & CFO

Afreen Sheikh Sumayra Farooki

CREATIVE DIRECTOR

MANAGING EDITORS

Bhavna Batra, Shivani Gera

Anastasia N, Afshan Abdul Aziz

Beena Yusuf

PARTNERING AGENCIES

Big Data Marketers, Reputique PR

CEO Media Groups, Global Fame Verified Womenpreneur Media Group

DESIGN AND LAYOUT MEDIA ASSISTANTS

Nitij Sharma, Priyanka Yadav Neha Kundu, Anjali M

PUBLISHER

Firstread Media LLC

Igniting Change and Celebrating : Sumayra Farooki

As we move forward with another exciting issue of Womenpreneur Middle East, I am filled with immense pride and admiration for the incredible women who continue to inspire us. In a region and world where women are breaking barriers, shaping industries, and leading movements, this magazine is a reflection of that unstoppable spirit. Every page of our publication is dedicated to amplifying your voices, sharing your stories, and providing resources to help you thrive. We understand the power of stories— how they inform, connect, and empower us to push boundar-

ies and achieve the extraordinary. Our goal is to create a platform that not only celebrates your successes but also highlights the challenges you’ve overcome and the progress yet to be made.

At its core, Womenpreneur Middle East is more than a magazine; it is a vibrant community. A community where aspirations meet action, where conversations lead to transformation, and where we empower one another to keep pushing the limits of what’s possible. We’re committed to showcasing diverse perspectives and accomplishments that resonate

with women at every stage of their journey—whether they are entrepreneurs, leaders, creatives, or innovators. As we look to the future, let us continue to support one another, champion our causes, and celebrate our shared successes. Together, we can redefine the world for ourselves and future generations of women.

Thank you for being a part of this movement. I am excited for the journey ahead and the incredible stories yet to be told. With gratitude and ambition,

Sumayra Farooki Creative Director

Womenpreneur

Middle East

Empowering Confidence: Ayesha Seedat’s Journey

As a makeup educator , entrepreneur, and self development coach, my passion has always been to empower women, not only through external beauty but by helping them build inner confidence. Starting in the beauty industry, I quickly realized that makeup is more than a tool for transformation—it’s a source of empowerment. This realization led me to expand my focus from aesthetics to mindset coaching, where I now help women break through limiting beliefs and step into their power.

In 2017, I launched Kr3A Lifestyle, a family business inspired by my love for food and my cultural roots. Through my range of artisanal spices, I connect women to their heri-

tage and create moments of pride in everyday cooking. As the resident makeup artist for Womenpreneur magazine, I merge my love for fashion and beauty with my commitment to uplifting women. My journey has taught me that true empowerment is about growth, perseverance, and embracing one’s unique path.

Upcoming Event: Womenpreneur Elite 100 I’m thrilled to co-host the Womenpreneur Elite 100: Power, Connect & Spotlight Campaign from October 27 to 30, 2024, alongside Womenpreneur’s Creative Director, Sumayra Farooki. This event will bring together visionary leaders

to celebrate and empower women in business. Powered by Khatoonpreneur, the mission of this event is to empower and elevate women leaders by providing them with a prestigious platform to showcase their achievements, share their stories, and foster an inclusive environment that encourages innovation, collaboration, and growth for women entrepreneurs. I am excited to share this journey and help more women unlock their full potential—whether it’s in the kitchen, on the runway, or in life. With gratitude and ambition,

Ayesha Seedat Development Coach

Womenpreneur Middle East

In today’s fast-paced, interconnected world, networking has become a critical skill for business growth and success. As a strategy for cultivating meaningful professional relationships, networking enables individuals

Anaam Baig’s journey is a one that crosses borders, cultures, and expectation. Born on June 29, 1989, in the bustling city of Manama, Bahrain.

Event planning has evolved significantly in recent years, with the integration of new technologies revolutionizing the way events are organized, executed, and experienced.

Awfa Mustafa, the Founder and CEO of Najahi Events, stands as a beacon of resilience, courage, and unwavering dedication to education and empowerment.

In recent years, the UAE has solidified its position as one of the most significant fashion hubs globally, attracting both local talent and international brands.

Nousheen Mukhtar, the CEO of Impact Events and Media FZCO, is a dynamic entrepreneur with over a decade of experience in creating, managing, and nurturing businesses.

ALWAZNA FALAH

Alwazna Falah, President and Founder of VIP & Protocol Events Management, is a remarkable figure in the world of international protocol and event management.

The United Arab Emirates (UAE) has rapidly emerged as a global hub for event management, renowned for its opulent venues, innovative concepts, and a diverse range of events.

Eng. Madiha Salem, the CEO of Market Solutions Events Management, is a remarkable leader whose career spans over two decades in some of the UAE’s most prestigious organizations.

The UAE’s fashion and events industries have seen unprecedented growth over the past decade, contributing significantly to the country’s economy.

Annette Naif, the CEO and creative force behind Naif Productions, has dedicated her life to transforming moments into unforgettable experiences.

The UAE is globally renowned for its luxury, extravagance, and cutting-edge modernity, making it one of the world’s most sought-after travel destinations.

# HOW Management Powerful BUSINESS STRATEGIC FUELS Relationships

THE NETWORKING EDGE

In today’s fast-paced, interconnected world, networking has become a critical skill for business growth and success. As a strategy for cultivating meaningful professional relationships, networking enables individuals and companies to expand their influence, find new opportunities, and foster long-term collaboration. Event management plays a pivotal role in creating environments that are conducive to networking, facilitating the kinds of interactions that can build business relationships and drive success. This article explores the power of networking and how event management serves as a vital tool in forging and strengthening business ties.

Understanding Networking: The Backbone of Business Success

At its core, networking involves building connections with people who share similar professional interests. Whether it’s at a conference, trade show, or social event, networking offers a platform for professionals to exchange ideas, share resources, and seek potential business opportunities. It’s not just about collecting business cards or gaining LinkedIn connections—it’s about establishing genuine relationships that are beneficial for long-term collaboration.

For businesses, networking serves as a key driver for growth, helping them access new markets, acquire customers, and identify strategic partnerships. Successful networking can lead to collaborations that expand operational capacity, increase brand visibility, and enhance industry expertise.

The Role of Event Management in Networking

Event management plays an

essential role in facilitating networking opportunities. By organizing and managing events such as conferences, trade shows, corporate meetings, and seminars, event managers create spaces where professionals can gather and engage with one another. The goal of these events is often to provide a conducive environment for professionals to network, exchange ideas, and build business relationships.

Event managers are responsible for designing events in a way that maximizes opportunities for meaningful interactions. This involves creating structured networking sessions, breakout rooms, and informal settings where attendees can connect in both formal and casual settings. Through careful planning, event managers can ensure that participants have the time and space to foster

relationships, thereby amplifying the impact of networking at an event.

Structured Networking Sessions

Structured networking sessions are an increasingly popular element in event design. These sessions provide a specific time for attendees to engage in networking, often through pre-arranged meetings, speed networking, or group discussions. This approach ensures that attendees are actively encouraged to connect with others, making it easier for professionals to meet potential business partners, clients, or collaborators. For example, at many large conferences or trade shows, event organizers use specialized software that matches attendees based on their professional interests, expertise, and goals. This per-

sonalized approach not only increases the chances of participants meeting like-minded individuals but also ensures that networking is both efficient and purposeful.

Informal Networking Opportunities

In addition to structured sessions, informal networking plays a crucial role in eventbased relationship-building. Cocktail receptions, coffee breaks, and after-hours social events are common features of business conferences and meetings, providing attendees with a more relaxed environment in which to connect. These informal settings allow for more organic conversations, where attendees can bond over shared experiences, creating the foundation for stronger, long-term relationships.

Event managers ensure these casual interactions are as valuable as the formal ones. Whether it’s designing the layout of a venue to promote mingling or providing conversation starters to break the ice, event managers understand the importance of creating spaces where networking can naturally occur.

Building Trust and Credibility Through Events

One of the key benefits of networking through event management is the opportunity it provides to build trust and credibility. Trust is fundamental in any business relationship, and meeting face-to-face at events

allows professionals to assess each other’s reliability, expertise, and commitment. When you engage in a meaningful conversation at an event, you have the chance to present yourself or your business in a personal, human way—something that’s harder to do through emails or virtual meetings.

Events create the perfect atmosphere for demonstrating expertise and building a positive professional reputation. Whether it’s by speaking on a panel, leading a workshop, or simply engaging in one-on-one conversations, individuals can showcase their knowledge, making them more credible and trustworthy in the eyes of potential clients, partners, or investors.

For example, a software company attending a tech conference can not only network with potential customers but also demonstrate their product in action, building both credibility and trust. Similarly, a small business owner attending a local trade show can meet suppliers face-to-face, negotiate deals, and build rapport that lays the foundation for long-term partnerships.

Leveraging Technology for Networking Success

In today’s digital world, technology has revolutionized the way networking is conducted at events. Event management platforms now offer innovative tools that enhance the net-

working experience, making it easier for attendees to connect and build relationships both during and after an event.

Event Apps and Matchmaking Tools

Many event management companies have adopted networking apps that allow attendees to view the profiles of other participants, schedule meetings, and communicate through messaging platforms. These apps often include matchmaking features that suggest potential connections based on shared interests, ensuring that attendees meet people who are relevant to their business needs.

For example, at a global trade show, a participant looking for manufacturing partners can use an event app to filter attendees by industry and location, helping them quickly identify the most valuable connections. This level of personalized networking enhances the likelihood of building meaningful relationships and securing business deals.

Virtual and Hybrid Events

The rise of virtual and hybrid events has expanded the networking possibilities even further. Virtual platforms enable professionals to connect with others regardless of their geographical location, making global networking more accessible than ever before. In addition, hybrid events, which combine in-person and virtual elements, allow participants to engage with others in real-time, whether they are physically present or attending remotely.

The integration of virtual networking tools, such as video chats, online forums, and digital business card exchanges, ensures that professionals can continue to build relationships, even in a virtual environment. This approach is particularly valuable for industries that thrive on international partnerships, such as technology, finance, and manufacturing.

Networking for Long-Term Business Relationships

While networking at events can generate immediate business opportunities, the true power of networking lies in its ability to foster long-term relationships. The connections made at events often develop into partnerships that drive sustained growth, collaboration, and innovation.

Successful networking is about more than just collecting contacts—it’s about nurturing relationships over time. Event managers can play a role in this process by facilitating follow-up opportunities after the event, such as post-event newsletters, online communities, or additional networking sessions. These follow-ups help ensure that the connections made during the event continue to evolve into meaningful, long-lasting business relationships.

For example, after a major industry conference, attendees may be invited to join a private online group where they can continue discussions, share resources, and stay connected. This ongoing engagement strengthens the relationships formed during the event and ensures that the networking efforts translate into long-term business

Conclusion: The Lasting Impact of Networking Through Event Management

Networking is an invaluable tool for building and maintaining business relationships, and event management is the key to unlocking its full potential. Through well-organized events, businesses and professionals can forge connections that drive collaboration, innovation, and growth. By creating environments that encourage meaningful interaction, event managers play a crucial role in facilitating the networking process, ensuring that participants leave with more than just business cards—they leave with opportunities for lasting, impactful relationships.

In today’s globalized, technology-driven business environment, the ability to network effectively at events can give professionals a competitive edge. As event management continues to evolve, incorporating new technologies and innovative strategies, the power of networking will remain a cornerstone of business success. Whether through in-person interactions or virtual connections, the relationships formed at events have the potential to transform industries, unlock new opportunities, and drive the future of business.

The Role of AI and Big Data in Transforming Event Planning and Personalization

Event planning has evolved significantly in recent years, with the integration of new technologies revolutionizing the way events are organized, executed, and experienced. Among these technologies, Artificial Intelligence (AI) and Big Data stand out as transformative forces in the event industry. These innovations are reshaping every aspect of event management—from streamlining logistical processes to delivering highly personalized attendee experiences. This article delves into the profound impact of AI and Big Data on event planning, exploring how these technologies are enhancing efficiency, personalization, and business outcomes for event organizers and participants alike.

The Integration of AI in Event Planning

Artificial Intelligence refers to the use of machines and algorithms to mimic human intelligence, perform tasks, and make decisions. In the context of event planning, AI is being utilized to automate various processes, optimize decision-making, and improve the overall efficiency of organizing events.

1. AI-Powered Event Management Tools

Event management software equipped with AI features is streamlining the planning process by automating repetitive tasks. Tasks such as scheduling, sending invitations, managing guest lists, and coordinating event logistics can now be handled efficiently by AI-powered tools. These tools can analyze data, manage multiple tasks simultaneously, and reduce human errors. For instance, platforms like Eventbrite, Cvent, and Bizzabo incorporate AI-driven functionalities that allow event planners to automate ticketing, registration, and follow-up processes.

AI also optimizes communication between event organizers and attendees. Through chatbots and virtual assistants, attendees can receive real-time responses to their inquiries, ensuring a smooth and interactive experience. Chatbots can handle FAQs, manage schedules, and provide personalized recommendations on sessions, speakers, and networking opportunities, significantly enhancing the attendee journey.

2. Predictive Analytics for Event Planning

AI’s predictive analytics capabilities are also revolutionizing how events are planned. By analyzing historical data, AI tools can predict attendee behaviors, optimal event dates, and even the most popular topics or sessions. Event planners can leverage this data to make informed decisions that maximize attendance and engagement.

For example, by analyzing attendee data from previous events, AI tools can predict how many participants will attend a given session, allowing planners to allocate resources more efficiently. Similarly, predictive models can determine the best pricing strategies for event tickets, helping organizers optimize revenue.

3. Enhancing Event Security

AI is also being employed to boost security at events, a key concern for both organizers and attendees. Facial recognition technology, powered by AI, is becoming a common feature at large events, allowing for seamless check-ins and enhanced security. AI-driven surveillance systems can detect suspicious activities in real time, alerting event organizers to potential threats and ensuring the safety of participants.

The Power of Big Data in Event Planning

Big Data refers to the large volumes of data generated by various sources, which can be analyzed to uncover patterns, trends, and insights. In event planning, Big Data offers

event organizers a wealth of information that can be used to improve decision-making and deliver personalized experiences.

1. Data-Driven Decision Making

Event planners now have access to more data than ever before, thanks to social media interactions, online registrations, mobile apps, and feedback surveys. By analyzing this data, organizers can make more informed decisions about every aspect of an event. For example, data on attendee preferences, engagement levels, and session popularity

can help planners design future events that better meet participant needs and expectations.

With tools like Google Analytics, event management platforms, and CRM systems, event organizers can track real-time metrics and monitor key performance indicators (KPIs) such as ticket sales, social media engagement, and post-event feedback. By leveraging Big Data, event planners can continuously optimize their strategies to improve the quality and effectiveness of their events.

2. Personalized Event Experiences

One of the most significant ways Big Data is transforming event planning is by enabling hyper-personalization. Attendees today expect customized experiences, and Big Data allows event organizers

to meet these expectations by tailoring content, activities, and interactions to individual preferences.

For instance, data collected from registration forms, surveys, social media profiles, and event apps can be used to create personalized event agendas for attendees. By analyzing this data, AI algorithms can recommend sessions, speakers, and networking opportunities based on each participant’s interests and behaviors.

Additionally, Big Data can enhance the in-event experience by providing real-time recommendations. For example, a conference attendee might receive push notifications suggesting breakout sessions or networking events that align with their professional interests. This level of personalization fosters deeper engagement and satisfaction, ultimately contributing to the success of the event.

AI and Big Data in Post-Event Analysis

The use of AI and Big Data doesn’t end once the event is over. Post-event analysis is crucial for understanding the overall success of an event and identifying areas for improvement. By analyzing data from surveys, social media, and attendee interactions, event organizers can gain valuable insights into what worked well and what needs adjustment.

1. Measuring Event ROI

Event ROI (Return on Investment) is a critical metric for measuring the success of an event. AI and Big Data can help event planners measure ROI more accurately by analyzing a wide range of data points, such as ticket sales, attendee engagement, social media mentions,

and brand visibility. These insights allow organizers to determine whether their objectives were met and provide data-driven recommendations for future events.

2. Analyzing Attendee Feedback

Collecting and analyzing attendee feedback is essential for understanding the event experience. AI tools can automate the process of analyzing survey results and social media comments, extracting valuable insights from large volumes of unstructured data. This allows event organizers to identify trends and areas for improvement more quickly and efficiently.

For example, sentiment analysis—a branch of AI—can be used to assess attendee feedback in real-time, gauging the overall sentiment toward different aspects of the event, such as keynote speakers, session content, or event logistics. This allows organizers to make immediate adjustments if needed and ensure a positive experience for attendees.

Challenges and Considerations

While AI and Big Data offer numerous benefits to event planning and personalization, they also come with challenges. One major concern is data privacy. Collecting large volumes of personal information from attendees requires strict compliance with data protection regulations such as the General Data Protection Regulation (GDPR). Event organizers must ensure that they handle attendee data responsibly and transparently to maintain trust and avoid legal repercussions.

Additionally, while AI and Big Data can automate many tasks, human oversight is still essential. Event organizers must ensure that these technologies are being used in ways that align with the overall goals of the event and the needs of the attendees. Striking the right balance between automation and personalization is key to creating successful events.

Conclusion: A New Era in Event Planning

The integration of AI and Big Data has ushered in a new era in event planning, enabling organizers to deliver more efficient, personalized, and successful events. From automating repetitive tasks to analyzing vast amounts of data, these technologies are transforming the way events are designed, executed, and evaluated.

For event organizers, the adoption of AI and Big Data is no longer a luxury but a necessity in an increasingly competitive and data-driven landscape. By harnessing the power of these technologies, event planners can not only improve their operational efficiency but also deliver unforgettable, personalized experiences that foster deeper connections and long-term business success.

As AI and Big Data continue to evolve, their potential to reshape the event industry will only grow. The future of event planning lies in the ability to leverage these technologies to create more innovative, engaging, and impactful events that cater to the ever-changing needs of attendees.

Special Report: UAE’s Fashion Statistics & Trends 2024

Introduction: The Dawn of a New Era for Fashion in the UAE

In recent years, the UAE has solidified its position as one of the most significant fashion hubs globally, attracting both local talent and international brands. What was once a market centred around luxury retail and high-end boutiques has evolved into a dynamic fashion ecosystem, driven by technology, consumer preferences, and economic trends. The fusion of traditional Emirati culture with modern fashion sensibilities has made the UAE a unique market, particularly in the wake of technological advancements and digital transformation.

The UAE fashion industry has expanded dramatically over the past decade, and 2024 is expected to mark another milestone in its growth. With the increased influence of e-commerce, the country’s fashion market has adapted to the global digital shift. This special report takes an in-depth look at the statistics and trends shaping the UAE’s fashion industry in 2024, offering insights into market behaviour, e-commerce growth, and future opportunities.

Market Trends, Size, and Growth

The UAE’s fashion retail industry is experiencing unprecedented growth, particularly in the online space. E-commerce has emerged as a powerful force, transforming the way consumers shop for fashion products. The fashion e-commerce market in the UAE has expanded at a rapid pace, with a valuation of US$2,027.2 million projected by 2024. This accounts for 30.2% of the total e-commerce market in the UAE, positioning fashion as one of the leading sectors in the digital economy. By 2028, the fashion e-commerce market is expected to grow further, reaching US$2,493.4 million, with a compound annual growth rate (CAGR) of 5.3%.

It’s easier to think outside the box if you don’t draw one around yourself. When you free your mind from self-imposed limitations, creativity flows effortlessly. The boundaries we set often become the walls that confine our imagination.

The Trends

This growth can be attributed to several factors, including the increasing penetration of smartphones, a tech-savvy younger generation, and a heightened interest in online shopping due to the global pandemic. The UAE’s total fashion market revenue for 2024 is estimated at US$23.54 billion, a figure expected to soar to US$41.00 billion by 2029. The fashion industry, in both physical retail and online formats, is evolving at an impressive rate, with online fashion retail accounting for 8.2% of the market share. This figure is predicted to double by 2027, indicating a massive shift in consumer behaviour toward e-commerce platforms.

Another factor contributing to this growth is the projected rise in fashion market users. In 2025, an estimated 6.1 million users are expected to engage in the fashion market, with an average revenue per user (ARPU) of US$936.80. These figures are a testament to the robust growth trajectory of the UAE’s fashion industry, driven largely by digital transformation and the convenience of online shopping.

Consumer Behavior and Purchasing Patterns

Understanding consumer behaviour in the UAE is key to deciphering the trends shaping the fashion industry. The UAE is home to a diverse and affluent consumer base, with locals and expatriates contributing to a unique market dynamic. Emiratis, who comprise a smaller portion of the population but a significant share of the spending power, view shopping as an integral part of their lifestyle. For many, shopping is not merely about acquiring goods but a leisure activity, with 34% of UAE consumers shopping without considering costs.

Exclusive rewards and loyalty programs play a critical role in driving consumer spending. In fact, 69% of Emirati shoppers are influenced to make more purchases when presented with special offers, discounts, and rewards programs. Additionally, 43% of consumers in the UAE report being more inclined to spend if they have access to a personal shopping advisor. This trend points to the increasing importance of personalization and customer service in the UAE’s retail environment.

One of the most notable shifts in consumer behaviour has been the surge in online shopping since the COVID-19 pandemic. Approximately 73% of UAE consumers report shop-

ping online more frequently post-pandemic, driven by convenience, safety, and the availability of free shipping, which is cited as a primary motivator by 50% of shoppers. For women in the UAE, fashion is a significant expenditure, with many spending over 60% of their income on clothing, accessories, and jewellery each month.

Privacy is another unique aspect of shopping behaviour in the UAE, particularly among women. Nearly 42% of Emirati women prefer to keep their shopping habits private, underscoring the cultural nuances that shape consumer behaviour in the region.

Fashion Categories and Consumer Spending Habits

In the UAE’s retail fashion industry, consumers spend a significant portion of their income on specific fashion categories. Apparel, footwear, and accessories are the leading segments in the market, with consumers dedicating 55% of their fashion budgets to clothing and accessories, and the remaining 45% to watches and jewelry. Among online shoppers, clothing dominates, accounting for 66% of purchases made through e-commerce platforms.

As the demand for fashionable attire continues to grow, so too does the diversity of options available to UAE shoppers. The market has seen a surge in interest in luxury items, such as designer handbags, footwear, and high-end apparel. However, everyday fashion also plays a significant role, with local brands and affordable fashion retailers becoming increasingly popular, particularly among younger consumers.

The retail fashion landscape in the UAE is bolstered by the growing demand for modest fashion, a trend that reflects the cultural and religious preferences of the local population. The UAE is ranked first globally in the modest fashion market, with a projected size of over 10 billion AED (US$2.7 billion) by 2024. This segment includes clothing that adheres to the cultural norms of the region while offering stylish and modern designs.

Popular Fashion Platforms and Leading Brands

The rise of e-commerce in the UAE has created a competitive environment for both local and international brands. Consumers

The Trends

in the UAE are increasingly turning to online platforms for their fashion needs, with 75% of customers preferring single-brand websites over multi-brand options. This trend highlights the importance of brand loyalty and the strong connections consumers have with their favourite retailers.

Several fashion platforms dominate the online retail space in the UAE, with Namshi, Amazon.ae, and Awok. com leading the market. Namshi, in particular, has emerged as a powerhouse in the UAE’s fashion market, generating US$238.2 million in revenue in 2023. Similarly, Amazon.ae (formerly Souq.com) has become a major player, with revenues growing tenfold between 2012 and 2014. Mobile shopping is also on the rise, with 40% of fashion purchases made through mobile devices.

Luxury brands such as Zara, Nike, and high-end designers like Gucci and Chanel remain consumer favourites, reflecting the UAE’s affinity for global fashion. At the same time, local brands have carved out a niche in the market, offering a blend of traditional and contemporary styles that resonate with both locals and expatriates.

Demographics: A Young and Affluent Consumer Base

The UAE’s fashion market is driven by a young and affluent demographic, with consumers aged 18 to 34 representing the largest segment of fashion shoppers. This tech-savvy generation is highly engaged with e-commerce platforms, social media, and mobile shopping apps. Approximately 27% of UAE residents have five or more shopping apps installed on their phones, and 31% use retail brand apps for their purchases.

The spending power of women in the UAE cannot be overstated. Women drive 80% of fashion purchases

“

It’s easier to think outside the box if you don’t draw one around yourself. When you free your mind from self-imposed limitations, creativity flows effortlessly.

The boundaries we set often become the walls that confine our imagination.

in Dubai, making them the primary consumers in the market. Additionally, younger women are more inclined to shop online, with social media and influencer marketing playing a significant role in shaping their purchasing decisions. The fashion preferences of this demographic lean toward modern and international styles, although modest fashion remains a strong contender in the market.

The Role of Fashion Events and Exhibitions in Driving the Industry

Fashion events and exhibitions play a pivotal role in boosting the UAE’s fashion industry. Major events like the Dubai Shopping Festival (DSF) attract millions of visitors each year, generating significant sales for local and international retailers. DSF is a key driver of the fashion market, offering discounts, promotions, and exclusive collections that draw both residents and tourists.

Another landmark event, the Vogue Fashion Dubai Experience (VFDE), showcases the UAE’s influence in the global fashion industry. With over one million visitors attending the three-day event in 2014, VFDE underscores Dubai’s position as a fashion capital in the Middle East. These events not only boost retail sales but also highlight the UAE’s commitment to fostering creativity and innovation in fashion.

Local vs. International Brands: A Competitive Landscape

Dubai’s global prominence has attracted numerous international brands, making the UAE a key destination for fashion sales. International fashion brands dominate 65% of the retail sector, while local brands continue to thrive, particularly in the online space. Local e-commerce platforms account for 73% of total retail sales, while international platforms hold a smaller 27% share.

The UAE’s fashion landscape is unique in its blend of global and local influences. While international brands like Nike, Zara, and H&M enjoy widespread popularity, local fashion designers and retailers are gaining traction by offering culturally relevant and innovative designs. Emirati fashion, in particular, plays a vital role in the market, with an estimated value of over 10 billion AED (US$2.7 billion) in 2024.

Regional Comparison: UAE vs. GCC Countries

When compared to its Gulf Cooperation Council (GCC) neighbours, the UAE stands out as a fashion leader. The GCC fashion market generates approximately $50 billion annually, with the UAE and Saudi Arabia accounting for 80% of this revenue. The high per capita spending on fashion in the UAE, estimated at $1,600 per person annually, far surpasses that of other GCC countries.

The UAE’s reputation as a global shopping destination, combined with its diverse and affluent consumer base, has positioned the country as a key player in the region’s fashion industry. Dubai, in particular, accounts for 55-65% of the UAE’s retail sales, further cementing its status as a fashion hub.

Conclusion: The Future of UAE Fashion in 2024 and Beyond

The UAE’s fashion market is poised for continued growth and innovation in 2024 and beyond. As consumer preferences shift toward e-commerce, personalised shopping experiences, and global fashion trends, the industry will continue to evolve. The rise of online platforms, coupled with the country’s robust infrastructure and tech-savvy population, will ensure that the UAE remains at the forefront of the global fashion landscape.

With its unique blend of luxury, tradition, and innovation, the UAE is not only a regional leader but also a global player in the fashion industry. The future holds exciting opportunities for both local and international brands, as the market adapts to changing consumer behaviours and technological advancements. As we look ahead to 2025 and beyond, the UAE’s fashion industry will undoubtedly continue to set new standards for excellence, creativity, and growth.

# TRANSFORMING EVENT MANAGEMENT THE UAE

professionals who share their experiences and expertise. These networks foster collaboration, mentorship, and solidarity, creating a community where women uplift one another. By connecting with peers, women gain valuable insights, share best practices, and find encouragement to pursue their ambitions.

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In the vibrant landscape of the United Arab Emirates (UAE), women have emerged as trailblazers in the field of event management, shaping the industry with their creativity, leadership, and resilience. As the UAE continues to evolve into a global hub for business and culture, the contributions of women in this sector are not only significant but also inspirational, reflecting a broader narrative of empowerment and success.

A Flourishing Industry

The event management industry in the UAE has seen unprecedented growth, fueled by the nation’s strategic vision to diversify its economy and boost tourism. This dynamic environment has provided fertile ground for women to thrive, as they bring unique perspectives and skills that enhance the planning and execution of events. From extravagant corporate gatherings and international conferences to intimate social celebrations and cultural festivals, women are at the forefront, crafting experiences that resonate with diverse audiences.

Women in event management are seizing opportunities to demonstrate their expertise and creativity, often stepping into roles that challenge traditional norms. Their involvement ranges from conceptualizing themes and managing logistics to overseeing production and marketing efforts. This diverse skill set not only elevates the quality of events but also positions women as essential contributors to the industry’s success.

Leadership and Vision

As leaders in the event management space, women are redefining the standards of excellence. Many female professionals have taken on key managerial roles, guiding teams and orchestrating large-scale events with precision and flair. Their leadership styles

are often characterized by collaboration, empathy, and strategic thinking, fostering an inclusive atmosphere where innovation can flourish.

The impact of women’s leadership extends beyond the workplace; they are setting trends and influencing the direction of the industry. By integrating cutting-edge technology and sustainable practices into event planning, women are paving the way for a more modern and responsible approach to event management. Their vision not only enhances the attendee experience but also addresses the growing demand for environmentally conscious practices in the industry.

Celebrating Cultural Diversity

The UAE’s rich cultural tapestry provides a unique backdrop for women in event management to thrive. With a deep understanding of the diverse communities within the country, women are adept at creating events that celebrate cultural heritage while appealing to international audiences. Their ability to navigate cultural nuances ensures that events resonate on a personal level, fostering connection and engagement among attendees.

By highlighting local traditions and talents, women in this sector are not only promoting inclusivity but also supporting the local economy. They often collaborate with local artists, performers, and vendors, ensuring that events reflect the authenticity and vibrancy of Emirati culture. This commitment to cultural representation enriches the event experience, making it more meaningful for all participants.

Building Networks and Community

The rise of women in event management is supported by a robust network of female

Mentorship plays a crucial role in empowering the next generation of female event planners. Seasoned professionals are increasingly stepping forward to guide young women, offering support and wisdom that help them navigate the complexities of the industry. This nurturing environment not only bolsters confidence but also ensures that the legacy of women in event management continues to grow.

Overcoming Challenges

Despite the remarkable progress made, women in event management still face challenges. Balancing professional responsibilities with personal commitments can be daunting, especially in a fast-paced industry. However, many women are navigating these challenges with resilience and determination, finding creative solutions to maintain a healthy work-life balance.

The ongoing discourse around gender equality is also driving positive change within the industry. Organizations are increasingly recognizing the value of diverse leadership and are committed to creating inclusive environments that promote women’s contributions. As more women assume leadership roles, they serve as role models for others, demonstrating that success is attainable.

At Womenpreneur we are excited to highlight the role of women in the UAE’s event management industry that is a testament to the power of resilience, creativity, and collaboration. As they continue to lead, innovate, and inspire, women are shaping the future of this vibrant sector. Their contributions not only enhance the quality of events but also reflect the UAE’s commitment to gender equality and empowerment.

As the industry evolves, the impact of women in event management will only grow, paving the way for new possibilities and opportunities. In a nation that celebrates diversity and innovation, the achievements of women in this field are a shining example of what can be accomplished when talent and determination come together. The journey of women in event management is not just about personal success; it is a collective movement towards a more inclusive and dynamic future for the entire industry.

Anaam Baig:

A Visionary Leader and Entrepreneur Across Continents

Anaam Baig’s journey is a one that crosses borders, cultures, and expectation. Born on June 29, 1989, in the bustling city of Manama, Bahrain, Anaam’s early years were steeped in the rich cultural connection woven by her Indian parents. As the eldest of three siblings in a family originally from Mumbai, with her father hailing from Lucknow and her mother from Ujjain, Anaam was nurtured in an environment brimming with love, support, and vibrant cultural traditions. The Gulf War in 1995 precipitated her family’s move to the cosmopolitan city of Dubai, a pivotal moment that would shape her future aspirations.

From an early age, Anaam exuded a confidence and independence that set her apart. She was a vivacious child with a sparkle in her eye, often found adorning herself with her mother’s makeup and jewelry, eager to partake in social gatherings. This natural inclination towards self-expression and social engagement laid the groundwork for her future endeavors. Growing up in a household where gender never defined limitations, Anaam’s upbringing was marked by a robust sense of empowerment, instilling in her the confidence and determination that would become the hallmarks of her career.

Anaam’s childhood was not just about social engagements; it was a blend of academic excellence and a plethora of extracurricular activities. She was a standout in drama and dance competitions, painting contests, and even spent eight years playing basketball in Dubai. The film “The Devil Wears Prada,” with Meryl Streep’s portrayal of a formidable CEO, ignited Anaam’s dream of leaving an indelible mark in the fashion industry. This aspiration led her to the prestigious French Fashion School Esmod in Dubai, where she earned a Bachelor’s degree in Fashion Designing, Marketing, and Public Relations. Her university years were a whirlwind of organizing events, hosting fashion shows, and participating in media activities, setting the stage for her illustrious career.

Post-graduation, Anaam’s entrepreneurial spirit came to the fore. Despite the personal demands of marriage and motherhood, she was unwavering in her quest to carve out her own niche. In 2013, she launched her brand “Diamante” in Dubai, focusing on designing clutches and bags. The brand quickly garnered recognition, establishing Anaam as a rising star in the fashion industry. Her prowess and drive soon led to her appointment as Head Designer and Marketing for a prominent Emirati fashion house, where she man-

aged three branches and became the face of the brand. Anaam curated and hosted numerous high-profile events, fashion shows, and high teas, and worked closely with the media to elevate the brand’s profile.

A significant turning point in Anaam’s career came in 2015 when she joined Dubai Media Inc. as a Brand Image Consultant. Over the next eight years, she excelled in the media field, curating looks for television advertisements, corporate events, and government functions. She played a crucial role in pro-

ducing content for major events such as the Dubai Shopping Festival, Dubai Summer Surprises, and the launch of the Museum of the Future. However, her crowning achievement during this period was her involvement in Expo 2020 Dubai. Working in the Expo Media Center, Anaam handled morning and evening shows and managed the branding department. This experience not only broadened her horizons but also solidified her resolve to scale new heights in her entrepreneurial ventures.

In early 2023, Anaam took on the role of CEO at Ever Broadcast a prominent Broadcast Company where executed many Project such as Dubai Future Forum, UAE Annual Government summit , Arab Media Summit, World Government Summit, collaborating with founder Muhammed Rafeeque Alampady. Together, they launched Ever Events, catering to government entities, corporate clients, and private events. Under her visionary leadership, the company has curated high-profile events such as the World Police Summit, the International Bhojpuri Film Awards, and the Moonlight Music Festival. Anaam’s strategic acumen and innovative approach have propelled Ever Events and Ever Broadcast to the forefront of the industry, cementing her reputation as a dynamic and transformative CEO.

Anaam Baig’s entrepreneurial journey is a testament to her unwavering determination, resilience, and visionary leadership. Balancing the demands of her career with her role as a single mother to her son Mikael, Anaam continues to inspire those around her. She remains committed to fostering a positive work culture, prioritizing self-care and mental health, and supporting other women entrepreneurs. Looking to the future, Anaam aims to create even more impactful events and productions, leaving an indelible mark on the industry and paving the way for future generations of women leaders.

In 2024, Anaam is set to host several major events, including the “Chak De India” Independence Day celebration at the Dubai World Trade Centre and the “Navratri Utsav” with Falguni Pathak at Zabeel Park. Her upcoming projects reflect her passion for curating unforgettable experiences and her unwavering commitment to excellence. Anaam Baig’s story is one of courage, creativity, and boundless ambition, making her a true visionary in the world of entrepreneurship.

A hallmark of Anaam’s leadership style is her positive and inclusive approach. She is a staunch advocate of supporting her team and partners, fostering a collaborative environment where everyone feels valued and empowered. Her dedication to creating a positive work culture is evident in the way she manages her company and interacts with clients. Anaam’s ability to inspire and motivate those around her has been a key factor in her success, earning her the respect and admiration of her peers.

As a woman in a traditionally male-dominat-

ed industry, Anaam has faced numerous challenges. Her experiences in corporate and entrepreneurial settings, especially in regions where such practices were not widely accepted, required her to stand her ground firmly. Anaam’s resilience is deeply rooted in her multicultural heritage. Both her Indian and Middle Eastern backgrounds have a history of overcoming adversity, and this spirit of perseverance is ingrained in her DNA. She likens herself to a phoenix, constantly rising from the ashes, and believes that change and rebirth are always possible. This natural resilience, combined with her passion for her work, keeps her motivated and focused, even in the face of overwhelming challenges.

Managing a work-life balance can be challenging, especially for an entrepreneur who wears many hats. Anaam acknowledges that there are times when life demands that we prioritize one aspect over another. However, she emphasizes the importance of setting healthy boundaries and prioritizing self-care. She believes that taking care of oneself is crucial for being able to support others effectively.

For Anaam, success is multifaceted. It encompasses financial independence, a solid reputation, and the satisfaction of her clients and patients. Her long-term goals reflect her desire to educate and inspire not just individuals but larger groups and institutions. She aims to spread her knowledge and holistic approach on a broader scale, contributing to the well-being of communities and populations.

Anaam’s message to women and girls is clear: recognize your uniqueness and follow your passion. She believes that everyone has a unique path and purpose in life and that true success comes from staying true to oneself. She encourages women to pursue their dreams with confidence and resilience, emphasizing that the world needs their unique contributions.

Looking ahead, Anaam Baig envisions a future where her influence extends beyond the realms of fashion and media. She aims to leverage her expertise to create platforms for young entrepreneurs and aspiring leaders, particularly women, to develop their skills and realize their potential. Her vision includes establishing mentorship programs and workshops that provide practical guidance and inspiration to the next generation of innovators.

Anaam’s message to women and girls is clear: recognize your uniqueness and follow your passion. She believes that everyone has a unique path and purpose in life and that true success comes from staying true to oneself

Anaam Baig’s life story exemplifies the impact of positivity, resilience, and authenticity. She continues to inspire and empower those around her, making her an ideal role model for women entrepreneurs and holistic therapists alike. Her unwavering commitment to her passion, her strategic leadership, and her commitment to fostering a positive and inclusive work environment have established her as a visionary leader. As Anaam Baig continues to break barriers and create transformative experiences, her legacy will undoubtedly inspire future generations to dream big, stay true to themselves, and pursue their passions with unwavering determination.

Awfa Mustafa, the Founder and CEO of Najahi Events, stands as a beacon of resilience, courage, and unwavering dedication to education and empowerment. Her journey, from escaping the ravages of war in Iraq to establishing one of the Middle East’s most respected event organizations, is a testament to the power of self-belief and perseverance.

A Childhood in Conflict: Foundations of Strength

Awfa’s story begins in Iraq, a country marked by political turmoil and conflict. Despite growing up in an environment filled with uncertainty, Awfa was exposed to the world of self-help and personal development at an early age. Her father, a renowned author and journalist, introduced her to the transformative power of books. Through these works, she absorbed the teachings of great leaders, thinkers, and philosophers—lessons that would later become her guiding principles in life.

However, her childhood was anything but ordinary. Awfa witnessed the crushing effects of dictatorship, lived through the instability of war, and faced heart-wrenching family separations. Her father’s integrity and strength in

Awfa Mustafa From War-Torn Iraq to Empowering Leaders Across the Middle East

the face of these challenges inspired Awfa to be brave, to take risks, and to believe in something greater than the circumstances that surrounded her. It was this courage that ultimately led her to make a life-altering decision—to escape Iraq in search of a future where she could thrive and, more importantly, make a difference.

Escape from Iraq: The Beginning of a New Life

Leaving Iraq was not a decision Awfa made lightly. The danger, the risks, and the uncertainty of what lay ahead were enormous. Yet, she knew that staying would mean risking her life and losing any chance of a better future. Determined to survive and support her family, Awfa embarked on a daring escape from Iraq—a decision that would shape the rest of her life.

Her journey took her across borders, from Iraq to Jordan and eventually to Canada, where she sought refuge and began to rebuild her life. Despite the upheavals, Awfa held onto the values her father had instilled in her—the importance of education, integrity, and self-reliance. These values would serve as the foundation for her future success as an entrepreneur and leader.

Building a New Career: From the United Nations to Entrepreneurship

Awfa’s early career was deeply influenced by her desire to give back to communities and help those in need. She began working with the United Nations Food and Agricultural Organization (FAO) in Iraq, a role that exposed her to the complexities of humanitarian aid and global development. However, as the political situation in Iraq worsened, it became clear that Awfa had to leave her home country for her own safety.

After her marriage, Awfa returned to the Middle East, a region that had always been close to her heart. Family life became a central focus, but Awfa was driven by a deep desire for independence and a commitment

to make an impact. It was during this time that the idea for an event planning company was born. In 2016, Awfa co-founded Najahi Events with her friend Zina Al Zuhairi.

The Birth of Najahi Events: Bringing Education Home

The concept behind Najahi Events was simple yet revolutionary. Awfa and Zina were passionate about personal development and leadership seminars, but these events were often held in Europe, requiring attendees to travel long distances. Determined to change this, they founded Najahi to bring these world-class events to the UAE and the wider GCC region.

Najahi quickly became a first-of-its-kind organization in the Middle East, dedicated to providing personal development opportunities for ambitious individuals and leaders. Awfa’s vision was clear: make education accessible, empowering people to think outside the box, achieve financial freedom, and unlock their full potential.Since its founding, Najahi has hosted some of the world’s most influential speakers and thought leaders, including Tony Robbins, Jay Shetty, Lisa Nichols, and Alicia Keys. The events focus on personal growth, leadership skills, financial empowerment, and mindset development, providing attendees with the tools they need to succeed in their personal and professional lives.

A Leader Shaped by Experience

Awfa’s journey from a war-torn country to leading one of the most respected event organizations in the Middle East is a reflection of her strength, resilience, and passion for education. Her life experiences have shaped her into a leader who understands the importance of self-belief and mindset in overcoming challenges.

Despite the many obstacles she has faced, Awfa remains deeply committed to her mission. Her work is driven by a desire to help others unlock their potential and lead meaningful, successful lives. As she often says, “We

need more leaders who are equipped to enable their teams, communities, economies, and countries to achieve meaningful success and happiness.”

Empowering the Next Generation

Awfa’s message to the next generation is clear: education is just the beginning. She encourages young graduates to keep learning, to never stop seeking knowledge and growth. “While education is key to securing a job, don’t stop there,” Awfa advises. “Read a book a month, attend educational and motivational seminars at least three times a year, and keep growing.”

Her work at Najahi is a direct reflection of this philosophy. By creating events that inspire and motivate, Awfa is helping thousands of people in the region access the education and tools they need to succeed. For her, the greatest joy comes from the feedback she receives from attendees whose lives have been positively impacted by Najahi’s events. “Receiving a thank you email from a customer, knowing how positively Najahi influenced people’s lives—it’s incredibly rewarding,” she says.

A Legacy of Hope and Empowerment

Awfa Mustafa’s story is one of incredible resilience, determination, and a deep commitment to helping others. From escaping the perils of Iraq to creating a platform that empowers individuals across the Middle East, Awfa has transformed her personal experiences into a powerful legacy of hope and empowerment.

Through Najahi, Awfa continues to push the boundaries of personal development and leadership, ensuring that education is accessible to all. Her story serves as a powerful reminder that no matter where we come from or the challenges we face, with the right mindset and determination, we can achieve the unimaginable.

Nousheen Mukhtar

A Visionary Entrepreneur and Advocate for Women Empowerment

Nousheen Mukhtar, the CEO of Impact Events and Media FZCO, is a dynamic entrepreneur with over a decade of experience in creating, managing, and nurturing businesses across a variety of industries, including design, marketing, public relations, communications, and events. Driven by three key objectives—establishing democratic economic ties, fostering innovation, and supporting women empowerment—her professional journey is a testament to resilience, creativity, and a deep-seated commitment to making a difference in the world.

Nousheen’s entrepreneurial path began in 2012 when she embarked on a solo venture as a content creator. From her early days running Writerz Galore in Pakistan, a content support agency serving clients from Saudi Arabia, the UK, USA, and India, to founding her own web design agency, Dynasty Technologies, in the UAE in 2014, Nousheen’s creativity and entrepreneurial spirit have always been at the forefront of her success. Her work in branding and design earned widespread recognition, with her businesses contributing to diverse industries.

In 2015, Nousheen established YesGulf, a business network that started with casual networking meetups but soon grew into a platform for skill development and training. This marked the beginning of her journey into event management, an industry she has since revolutionized through her commitment to building bridges between businesses and fostering collaboration.

Fast forward to today, Nousheen leads Impact Events and Media FZCO, an agency that specializes in organizing large-scale, industry-specific conferences, tradeshows, and summits. The company has carved out a niche in the UAE’s competitive market by aligning its events with the socio-economic goals of the region, particularly in promoting innovation and women’s empowerment.

One of her key ventures under this banner is Stylfemina, a magazine she launched in 2018 to empower women entrepreneurs. Initially a digital platform, Stylfemina has since expanded into a print publication and has become a vital resource for women in business, providing them with a platform for visibility, networking, and business growth.

In addition to Stylfemina, Nousheen’s PR agency, Nousheen Mukhtar International (formerly Nousheen Marketing Management), plays a critical role in shaping the public profiles of high-profile industry leaders in the GCC. The agency’s successful launch of the Latin America–UAE Business Center during Expo 2020, which facilitated trade relationships between five Latin American countries and the UAE, stands as a testament to her dedication to fostering international business ties. Her work in connecting Tanzanian women entrepreneurs with UAE industry leaders in 2021 further solidified her role as a global connector and champion of women’s economic empowerment.

Despite her numerous successes, Nousheen has faced her share of challenges. One of the earliest hurdles in her career was finding the resources to grow her businesses. Notably,

Success is not just about what you achieve for yourself, but about the legacy you create for others. My mission has always been to open doors and create pathways for aspiring entrepreneurs, especially women. When we support each other, we elevate the entire community.

all of her companies have been self-funded, a strategy that enabled her to maintain independence and avoid the complications of partnerships. She also encountered the challenge of communicating the breadth of services her companies offered, which she resolved by implementing a clear communication policy focused on educating clients before presenting any proposals.

A defining moment in her career came in 2018 when she made the difficult decision to dissolve her company in Pakistan and delegate operations to a back office in India. Although this decision required careful consideration, it allowed her to focus on her growing UAE-based ventures and ensured the continued success of her operations.

Nousheen’s leadership style is one of empowerment and trust. She believes in hiring the best talent and delegating responsibility, a philosophy that has enabled her to efficiently manage multiple enterprises. Her achievements have been recognized with numerous prestigious awards, including the Most Inspiring Pakistani Woman Leader 2022 by Berkley Middle East, the Business Influencer 2022 award, and the Most Powerful Woman Leader 2021 by CIO Times UK, among others.

Her advice to budding entrepreneurs reflects the wisdom she has gained over her years in business: have courage, believe in yourself, trust your instincts, and never wait for the “right time” to act. Perhaps most importantly, she encourages entrepreneurs to delegate and trust their teams, a key factor in her own success.

Through her companies, Nousheen Mukhtar continues to make a profound impact on the business landscape in the UAE and beyond. Her work toward creating economic opportunities, promoting innovation, and supporting women in business is shaping a brighter, more inclusive future for all.

Alwazna Falah

A Leader in International Protocol and Event Management

Alwazna Falah, President and Founder of VIP & Protocol Events Management, is a remarkable figure in the world of international protocol and event management. With a decade of professional experience, Alwazna has earned a distinguished reputation for her expertise in providing personal assistant services for VIPs, as well as offering corporate etiquette training to businesses and individuals, both in the UAE and abroad. Her journey, shaped by an impressive educational background and a passion for excellence, has made her a prominent leader in her field.

Alwazna’s academic pursuits laid the foundation for her career. She obtained a Bachelor’s Degree in International Affairs from Zayed University, followed by a Master’s Degree in Security and Strategic Studies. This robust academic background provided her with a deep understanding of global relations, strategic thinking, and the complexities of international protocol—skills that have been essential to her professional growth.

Her entry into the world of international protocol was marked by a series of high-profile events that showcased her ability to manage the intricate details required for success. Alwazna has been involved in organizing and managing numerous significant events, including the Asian Cup 2019, FIFA World Cup 2018, Special Olympics MENA, and the World Games. Each of these prestigious events required a mastery of protocol, cultural sensitivity, and the ability to manage large-scale operations with precision, and Alwazna delivered excellence each time.

A key aspect of her success lies in her specialization in VIP services. Alwaz-

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My journey in protocol and event management has taught me that cultural sensitivity is paramount. Understanding the nuances of different cultures allows us to build bridges and foster connections. In every event, my goal is to create an atmosphere of respect and inclusivity, where every participant feels understood and appreciated

na’s company, VIP & Protocol Events Management, provides highly tailored personal assistant services for dignitaries, celebrities, and influential figures, ensuring that every detail is meticulously handled. Her work in corporate etiquette is equally impressive, offering training programs that enhance the professionalism of businesses and individuals, making them adept at navigating complex international environments.

Her dedication to protocol and diplomacy is further evidenced by her membership in the International School of Protocol and Diplomacy. This affiliation not only reflects her commitment to continuous learning but also underscores her role as a leader in the global community of protocol professionals. Through her work, she is helping to shape the future of event management and protocol services in the UAE and beyond.

Alwazna’s story is one of perseverance, ambition, and a commitment to excellence. She has transformed her passion for protocol and event management into a thriving business, all while contributing to the success of some of the most significant events in the UAE and the world. Her leadership, attention to detail, and ability to blend international protocol with a deep understanding of cultural nuances have set her apart as a visionary in her field.

Through VIP & Protocol Events Management, Alwazna continues to build on her legacy, ensuring that her clients receive the highest standard of service, whether it is for a global sporting event or a private VIP engagement. Her journey serves as an inspiration to others in the industry and stands as a testament to the power of education, expertise, and dedication in achieving success.

Eng. Madiha Salem

Market Solutions Event Management reflects Innovation

Eng. Madiha Salem, the CEO of Market Solutions Events Management, is a remarkable leader whose career spans over two decades in some of the UAE’s most prestigious organizations. From her early days as an architectural engineer to becoming a senior leader at Nakheel, Dubai World, and most recently, the Ports, Customs & Free Zone Corporation (Trakhees), Madiha has consistently demonstrated an unwavering commitment to excellence, innovation, and sustainability.

A Leader Driven by Vision

Throughout her career, Madiha has been inspired by Dubai’s vision of constant innovation and growth. For her, the rapidly transforming landscape of Dubai and the UAE served as a powerful motivator to contribute meaningfully to the country’s progress. Blending her aspirations with Dubai’s drive for excellence, she took on leadership roles that allowed her to spearhead transformative initiatives across various business units.

In each of her roles, Madiha stood out for her ability to lead with integrity, conviction, and compassion. Her approach to leadership is stakeholder-centric, ensuring that the people and communities she serves are always at the heart of her decision-making. Her strong sense of responsibility and accountability has earned her the trust and admiration of her peers and teams.

Recognized Excellence

Madiha’s dedication and contributions to the UAE have not gone unnoticed. She has received numerous prestigious awards throughout her career, including the Emirates Women Award in 2017 for Outstanding Career Achievement and the Emirates Energy Award in 2015 for Energy Efficiency in the Public Sector, presented by the Dubai Supreme Council of Energy. These accolades stand as a testament to her relentless pursuit

of excellence and her impact on the UAE’s business and sustainability landscapes.

Championing Sustainability

Sustainability has always been at the core of Madiha’s work. As Dubai Vision 2021 and Expo 2021 placed sustainability as a strategic priority for the nation’s progress, Madiha embraced this challenge wholeheartedly. She led numerous sustainability and community-building initiatives during her time at Trakhees, each designed to foster positive environmental and societal changes.

Her passion for sustainability led to the conceptualization of the ASASI (Assessment Index for Sustainable and Smart Infrastructure), an exclusive tool designed to measure green building performance holistically. Once published, this index is expected to have a far-reaching impact across the Middle East, reinforcing her position as a thought leader in the sustainability movement.

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The ASASI index represents more than just a tool; it symbolizes our commitment to a greener future. I believe that measuring our impact holistically is crucial for advancing sustainable infrastructure. As we gather for events, let’s not only celebrate achievements but also commit to continuous improvement for a better tomorrow

The Birth of a New Passion: Event Management

Madiha’s passion for event management began during her tenure at Trakhees, where she reintroduced the 3rd Dubai Environment Health & Safety Awards in 2015 after a five-year hiatus. The event, which honored outstanding contributions to health, safety, and environmental innovations, was a massive success and ignited her desire to create more platforms for knowledge-sharing and collaboration.

This newfound passion eventually led Madiha to launch Market Solutions Events Management in 2020. With a vision to pioneer both B2B and B2C events in the UAE, her company focuses on fostering knowledge exchange between business communities and capitalizing on the vast opportunities the UAE and the broader Middle East and Africa region have to offer. Through her events, Madiha aims to create platforms that not only facilitate business growth but also emphasize the importance of sustainability and community impact.

A Legacy of Innovation and Empowerment

Eng. Madiha Salem’s journey is one of resilience, innovation, and purpose. From her early career as an architectural engineer to leading multi-disciplinary teams and now shaping the future of event management, she has proven herself to be a leader driven by both passion and purpose. Her contributions to sustainability, leadership in business, and commitment to Dubai’s vision of progress continue to inspire those around her.

With Market Solutions Events Management, Madiha is poised to make an even greater impact, fostering collaboration and growth across industries. Her story is a shining example of how a visionary leader can combine technical expertise, a passion for sustainability, and a deep commitment to community to drive lasting change.

Annette Naif

A Creative Journey from Film Sets to Event Masterpieces

Annette Naif, the CEO and creative force behind Naif Productions, has dedicated her life to transforming moments into unforgettable experiences. With over three decades of experience in event design and production, Annette has earned a reputation for crafting memorable events that leave lasting impressions. Her journey from the motion picture industry to becoming a leading figure in the event planning world is a story of passion, creativity, and a commitment to excellence.

The Early Years: A Passion for Design

Annette’s journey into the world of event production began in 1986, when she discovered her passion for creating custom-designed events. From the very start, she was driven by a desire to help clients express their unique signature styles. Her focus wasn’t just on producing events but on crafting experiences that left guests in awe and reflected the personalities, brands, and values of her clients.

She quickly built a name for herself by delivering personalized, high-quality services that made each event stand out. Her ability to fuse creativity with flawless execution became her hallmark, a skill she would continue to hone throughout her career.

From Hollywood to the Boardroom

Annette’s career took an exciting turn when she moved into the entertainment industry, working for Sebastian International and later spending 15 years in motion picture and television production. During this time, she helped coordinate numerous film and television productions for major studios such as Sony Pictures, Columbia Pictures, and Lakeshore Entertainment. Working on the fast-paced sets of Hollywood productions, Annette learned the importance of precision, adaptability, and creative problem-solving— skills that would later serve her well in the world of event planning.

Her experience in the film industry provided her with a unique perspective on event production. She realized that producing an event was not much different from producing a movie—both required vision, meticulous planning, and the ability to bring a team together to create something extraordinary. These insights laid the foundation for her transition into the corporate event space.

The Birth of Naif Productions

In 2010, after years of honing her craft in film and television, Annette took a bold step forward and founded Naif Productions. The company was born out of a desire to meet the growing demand for Annette’s creative and personalized event services. What started as a boutique event design company soon expanded beyond social gatherings into the corporate world.

From high-profile corporate events to luxurious weddings and intimate private parties, Naif Productions quickly became known for its impeccable attention to detail, personalized service, and ability to create memorable, engaging experiences. Annette’s clients weren’t just looking for an event—they wanted an experience that would spark conversation, build relationships, and create lasting memories. And that’s exactly what she delivered.

Annette’s upbeat energy, bold passion for her work, and legendary attention to detail have made her a favorite among her clients, who include industry heavyweights such as MetLife, Tamares Real Estate, Loeb & Loeb, and the National Speakers Association. Her ability to connect with clients on a personal level, combined with her knack for translating their vision into a flawless event, is what sets her apart in the highly competitive world of event production.

A Philosophy of Creativity and Personalization

At the core of Annette’s success is her belief

in the power of personalized experiences. She understands that each event is unique, whether it’s a corporate gathering, a wedding, or a social event, and she takes the time to understand her clients’ goals, vision, and style. She believes that hitting just the right creative “note” can spark meaningful connections, build loyalty, and create a lasting impact.

Her philosophy extends beyond just event planning—it’s about creating an immersive experience that engages all the senses and leaves a lasting impression. Whether it’s a brand launch, a gala, or a private celebration, Annette knows how to blend creativity and logistics seamlessly to ensure that every detail is taken care of and every moment is memorable.

A Legacy of Excellence

Annette Naif’s journey from coordinating motion picture productions to leading one of the most respected event production companies in the industry is a story of creativity, dedication, and an unwavering commitment to excellence. Her ability to combine the precision of film production with the creativity of event design has made her a leader in her field, sought after by clients across a wide range of industries.

Today, Naif Productions continues to thrive under Annette’s leadership, delivering exceptional events that are as distinctive as the clients they serve. Her legacy is not just in the events she creates, but in the relationships she builds and the memories she helps to create.

For Annette, event production is more than just a job—it’s a passion. And with every event, she brings that passion to life, ensuring that her clients’ visions are not only realized but exceeded. In a world where first impressions matter, Annette Naif has mastered the art of making them unforgettable.

Lyda Fischer

The Visionary Taking The Beauty Industry Beyond Skin Deep

Lyda Fischer epitomises perseverance, her life marked by triumphs over adversity that led to the creation of an award-winning patented product and global beauty brand. Raised in Switzerland, this Iranian born entrepreneur moved to LA in her 20s, bringing with her a steadfast commitment to authenticity and inner beauty. This philosophy is the cornerstone of her brand today – Lyda Beauty and SKN by Lyda Beauty.

Lyda’s Unexpected Journey In to The Beauty Industry

Previously working in logistics in LA, Lyda originally moved into the beauty industry by chance after struggling to perfect a cat-eye makeup look. In 2017, frustrated by this challenge, she had a eureka moment that birthed her first product the viral and patented Cleopatra Cat Eye Stamp. This innovative product was the first step in building her beauty empire. Following the success of the Cleopatra Cat Eye Stamp and seeing a gap in the market for brands that deliver authentically Lyda soon went on to expanded her Lyda Beauty cosmetics line to skincare, SKN by Lyda Beauty.

Multi – Awarded Products & The Importance of Clean Beauty

Loved by celebrity makeup artists, worn by A-List celebrities and having been multi-awarded at Bella Beauty, Macy’s & CEW 31 Indie brand, catering to likeminded go-getters packed with active, high-quality, nutrient-dense ingredients, Lyda Beauty products are made in the California, United States and are the result of close consultation with expert chemists to provide women with effective, non-toxic cosmetics that are easy to use. One of only a handful of North American companies who voluntarily

undergo a stringent third-party audit to ensure exceptionally clean products. The packaging of each Lyda Beauty creation has a QR code that gives users a complete list of ingredients.

Fischer comments “At our brand, we place a strong emphasis on the ethical aspects of our products—from the careful sourcing of ingredients to our responsible manufacturing processes. We believe that the energy of a product, influenced by how it is made and where it comes from, has a profound impact on both the user and the environment.”

Expansion, Personal Growth and Entrepreneurship

In 2024, Lyda launched her products in the Middle East after moving to Dubai. She sees Dubai as an ideal environment for Lyda Beauty’s expansion, describing the region as an emerging hub of innovation with a welcoming atmosphere. “The Middle East’s cultural vibrancy and hospitality make me feel at home. I am confident that Lyda Beauty will find a genuine

home in this region,” she explains. Having lived in various cities and ultimately settling in Dubai, Lyda considers herself a global citizen. Her products reflect her diverse background and extensive worldly experiences.

Lyda comments “My entrepreneurial journey has been the most enriching chapter of my life, fostering both my personal growth and professional development. It has been a profound realisation of my own strength and resilience. Building something from the ground up requires immense discipline and perseverance, and though it’s often challenging, the rewards are immeasurable. What keeps me going is the understanding that this journey doesn’t have an endpoint; there is always more to learn, more to achieve, and more knowledge to acquire. Embracing this endless path of growth is not just exciting, it’s what fuels my passion every day. The realis ation that I am capable of overcoming them reinforces my commitment to never give up on my dreams.”

What is next for SKN by Lyda Beauty and Lyda Beauty

Women possess an extraordinary ability to blend their internal and external worlds, which magnifies their inherent strength. Our brand celebrates this fusion by embodying the concept of yin and yang. We reflect this philosophy in our product lines

Lyda is currently busy launching more exceptional products with incredible ingredients, as well as building a community for her brand in the Middle East and preparing for her retreats which will bring women together in a tailored and empowering itinerary, she is currently collaborating with luxury hotel spas to integrate the brand philosophies and products into their offerings.

Fischer adds “Stay tuned—there are big things on the horizon as we aim to disrupt the beauty industry not just with our products, but by transforming how beauty and wellness are experienced. The future is bright, and we’re just getting started.”

Alexandra Meteleva & Natalia Platonova

The Passionate Visionaries Reshaping The Bridal Industry

Co-founders of internationally renowned bridal boutique Mary Trufel, dynamic duo Alexandra Meteleva and childhood friend Natalia Platonova found the bridal boutique and it’s unique “fairytale shopping experience” out of a desire to help women feel comfortable and supported when choosing their wedding gowns.

Established in Moscow in 2013, the Mary Trufel brand has bridal boutiques in 12 key cities around Europe and in the past year opened at City Walk in Dubai. Born out of the desire to overcome uninviting shopping experiences reported by brides to be. Alexandra comments “When I was looking for my wedding dress back in 2009, I was faced with uninviting and intrusive services, where it was scary for a girl to enter. I went around a lot of boutiques and got upset several times – sharing this with friends they had also faced similar experiences, it was this that sparked my desire to do everything differently. Natalia and I created Mary Trufel for girls like us – everyone has their own story and dream, this should be understood by bridal boutiques and led to our creation of Fairy Book training so our team take extra care with each client to ensure positive and memorable emotions during their fitting no matter taste, budget or body type”.

Taking an inclusive approach to bridal needs Natalia adds “Choosing a wedding dress is one of the most important, emotional and beautiful moments a woman

can experience in her life. But it can also be one of the most anxious, we want more people to get married beautifully and take an inclusive not exclusive approach to brides to be shopping experiences that should be encouraged on a wider scale.”

Tapping in Dubai’s booming wedding industry and coming for an extensive background in retail Alexandra and Natalia take extra care to understand cultural preferences when opening Mary Trufel stores in new locations, which is then reflected throughout the boutique design, experience and collections found for that region. Alexandra comments “We have a keen eye for classy, modern, stylish and light dresses that are beautifully – and expertly – made. Whether simple or elaborate, small or plus-size, modestly priced or extravagant, only the best bridal gowns in the world make it to the Mary

We want more people to get married beautifully and take an inclusive not exclusive approach to brides-to-be shopping experiences that should be encouraged on a wider scale.”

– Natalia Platonova

Trufel showroom, ensuring that every bride who steps inside the boutique has a beautiful and emotional moment they will never forget.”

Excitingly, coming to the Dubai boutique this autumn, Mary Trufel will also present a curated collection of bridal gowns from the iconic Vera Wang these specific collections will remain exclusive to Mary Trufel in Dubai. Vera Wang joins an already impressive portfolio of wedding dresses at Mary Trufel who showcase more than 20 internationally renowned and in-demand brands such as Romanova Atelier, Sonesta, Martha, Nora Naviano, Strekoza, Ave, Royaldi, Patricia Couture, Blammo Biammo, Gala, Katy Corso, Blunny, Sima Couture, Lana Marinenko, Calla Blanche, Innocentia Divina, and Papilio Bridal.

The Mary Trufel boutique in Dubai offers something for every bride regardless of their style, shape, taste or budget. Whether it’s a flowing Empire style gown, a figure-hugging Mermaid dress, a classic Princess silhouette with a bodice, a traditional Ballgown, a chic Straight outfit, or a daringly modern Shorter dress, Mary Trufel offers an extensive collection of high quality pieces in a variety of colours and fabrics such as couture lace, tulle, organza, chiffon, crepe, jacquard and satin that can be browsed and tried on at leisure by brides-to-be. An in-house atelier offers 94 bespoke services that enable brides to have their dream dress carefully altered by skilled artisans to achieve the perfect fit.

Event Technology Trends to Watch:

AR, VR, and Beyond

The event industry is undergoing a technological revolution, with emerging technologies like Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and other cutting-edge innovations transforming how events are planned, executed, and experienced. As digital integration becomes more prevalent, these technologies are reshaping event experiences, allowing for greater engagement, personalization, and immersive participation. This article explores key technology trends shaping the future of event management, focusing on AR, VR, and beyond, and their potential to redefine the industry.

1. Augmented Reality (AR) in Events

Augmented Reality (AR) blends digital content with the real-world environment, offering attendees enhanced experiences by overlaying virtual elements on their physical surroundings. AR has quickly emerged as one of the most versatile tools for event organizers seeking to create interactive and immersive experiences.

AR Applications in Events

• Enhanced Navigation: One of the primary uses of AR in events is to help attendees navigate large conference centers or exhibition halls. AR-enabled event apps can display directional guides, pop-up information on booths or sessions, and real-time event updates, reducing confusion and enhancing the attendee experience.

• Interactive Exhibitions: Exhibitors can use AR to provide attendees with deeper insights into their products or services. For instance, a car manufacturer might use AR to allow participants to explore a virtual version of a new car model, viewing features and specifications that aren’t visible in the physical car on display.

The COVID-19 pandemic accelerated the shift towards virtual fashion shows, as in-person events became impossible. Designers and brands quickly adapted by creating immersive digital experiences that allowed them to showcase their collections to a worldwide audience

• Gamification and Engagement: AR can create fun, interactive games or scavenger hunts within event spaces, encouraging attendees to explore different booths or sections of a venue. These gamified experiences not only boost engagement but also create memorable, shareable moments.

Real-World Example

At large-scale events like CES or Mobile World Congress, AR applications have been used to allow attendees to engage with product demos in more dynamic ways. AR apps can provide extra information on products when attendees point their phones at them, offering a richer, more interactive experience than static displays.

2. Virtual Reality (VR) in Event Planning and Execution

Virtual Reality (VR) provides a fully immersive digital experience, enabling users to explore and interact with virtual environments as if they were physically present. VR is particularly valuable in events where physical presence is limited, or where organizers want to deliver an experience that transcends traditional constraints of space and time.

VR Applications in Events

• Virtual Event Spaces: One of the most transformative applications of VR is the creation of virtual event spaces. Organizers can create fully immersive 3D environments where participants

“Smart fabrics are contributing to the sustainability movement in fashion. Innovations such as biodegradable materials, recycled fibers, and energy-efficient production methods are helping to reduce the environmental impact of fashion

can attend keynote speeches, explore exhibition halls, or network with other attendees—all without physically being present at the event. This is particularly useful for hybrid events, where in-person and remote participants can have equally engaging experiences.

• Virtual Product Demonstrations: VR allows for interactive product demonstrations that would otherwise be impossible in a physical setting. For instance, tech companies can give attendees a VR headset to explore and test virtual models of their products, even those still in development.

• Training and Simulations: VR is being widely used for corporate training and

skills development during events. For example, at conferences focused on healthcare or engineering, VR simulations can offer hands-on practice in a risk-free virtual environment, offering attendees practical skills without the limitations of physical resources.

Real-World Example

In 2020, the rise of virtual events due to the global pandemic saw an increase in VR-powered conferences. The Laval Virtual Conference, for instance, was one of the pioneering events to transition to VR, where attendees participated using VR headsets to move through virtual exhibition halls, attend presentations, and network in 3D digital spaces.

3. Artificial Intelligence (AI) and Machine Learning in Event Personalization

Artificial Intelligence (AI) and Machine Learning (ML) are changing how event organizers understand and respond to attendee needs. AI is playing a crucial role in event personalization, automation, and data-driven decision-making.

AI Applications in Events

• Personalized Recommendations: AI-driven algorithms can analyze attendees’ preferences, past event participation, and real-time interactions to offer personalized recommendations. This could include suggesting sessions to attend, people to meet, or products to explore based on individual interests.

• Chatbots and Virtual Assistants: AI-powered chatbots are increasingly being used to answer attendee questions, provide event information, and manage simple tasks such as registration and feedback collection. These virtual assistants are available 24/7, offering real-time support and freeing up event staff to focus on more complex tasks.

• Data Analytics and Insights: AI can analyze large volumes of data collected during events—from social media interactions to attendee feedback and behavioral patterns. Event organizers can then use this data to gain insights into what worked and what didn’t, improving future event planning and execution.

Real-World Example

AI-driven platforms like Grip use machine learning to enhance networking at events by recommending connections based on attendees’ profiles and interactions. These platforms increase the likelihood of meaningful networking opportunities by automating the process of connecting people with shared interests or professional goals.

4. Blockchain for Event Security and Ticketing

Blockchain, the technology underpinning cryptocurrencies, is gaining traction in the event industry for its potential to enhance security, transparency, and efficiency in ticketing and financial transactions.

Blockchain Applications in Events

• Secure Ticketing: Blockchain-based ticketing systems ensure that event tickets are authentic and can help eliminate fraud. By using decentralized ledgers, blockchain technology provides transparency, preventing counterfeit tickets from being sold.

• Smart Contracts: Event organizers are increasingly using smart contracts— self-executing contracts with the terms of the agreement directly written into code. These can be used for automating payments to vendors, speakers, and performers once predefined conditions are met, ensuring smoother financial transactions.

• Attendee Rewards Programs: Blockchain can be integrated into loyalty and reward programs for event attendees. For example, participants can earn tokens for attending sessions or engaging with sponsors, which can later be redeemed for exclusive content, discounts, or future event access.

Real-World Example

Blockchain-based platforms like GUTS Tickets are gaining popularity in Europe for their ability to issue tamper-proof digital tickets. These platforms ensure a more transparent and secure ticketing system for large-scale events, concerts, and conferences.

5. The Future of Hybrid Events

The future of events will likely be dominated by hybrid formats that combine both in-person and virtual elements. With advancements in AR, VR, AI, and other technologies, hybrid events offer greater flexibility and inclusivity, allowing organizers to engage a

broader audience regardless of physical location.

Hybrid Event Technology

Interactive Live Streaming: Live-streaming tools that allow remote attendees to participate in Q&A sessions, live polls, and networking are becoming essential for hybrid events. Interactive features powered by AI or AR allow virtual attendees to have an experience similar to those on-site.

Virtual Networking Lounges: Virtual networking spaces are designed to mimic the spontaneous conversations that happen during in-person events. Using AI and machine learning, these platforms can connect individuals with similar interests, helping foster valuable connections.

Real-World Example

The Consumer Electronics Show (CES), one of the largest tech trade shows globally, embraced a hybrid model in recent years, offer-

ing both virtual and in-person experiences. Virtual attendees could participate in live streams, explore virtual booths, and engage with exhibitors using AR and VR.

The Future of Event Technology

The integration of technologies like AR, VR, AI, Blockchain, and hybrid event platforms is driving the future of the event industry. As these innovations continue to develop, they will offer event planners more tools to enhance engagement, improve security, and create personalized, memorable experiences. The boundaries between physical and virtual events are becoming increasingly blurred, and the most successful event organizers will be those who leverage these technologies to create seamless, immersive, and inclusive event experiences.

The future of event management lies not just in adopting new technologies but in using them strategically to foster deeper connections, enhance engagement, and deliver extraordinary experiences for all attendees.

Great Minds Event Management

Headquartered in the UAE, Great Minds Event Management has rapidly emerged as one of the region’s most prominent and respected event management companies. With over 20 years of combined experience in creating dynamic, engaging, and flawlessly executed events, Great Minds offers a full range of event management services tailored to each client’s unique needs. From government authorities and Fortune 500 companies to start-ups and nonprofits, the firm has built a reputation for delivering custom-made solutions that exceed expectations.

Jannat Events

Jannat Events has earned its place as a leading name in the event management industry, both globally and in the UAE. Known for their commitment to innovation, quality, and style, Jannat Events is the go-to choice for those seeking to create extraordinary experiences. With a track record of more than 250 expertly planned and executed events, the company has become synonymous with elegance, precision, and attention to detail.

Hafla

Hafla is a groundbreaking platform that is transforming the event planning industry through the innovative use of artificial intelligence. As the world’s first AI-based event ideation, recommendation, and sourcing platform, Hafla is making waves by simplifying and streamlining the entire event planning process. Whether it’s a personal milestone like a birthday or a corporate event such as a conference, Hafla minimizes the stress and complexity involved in planning, allowing users to focus on celebrating and enjoying the occasion.

Max Events Dubai

Max Events Dubai has firmly established itself as a leading player in the event management industry within the UAE, known for its exceptional creativity, high standards of quality, and dedication to delivering unforgettable experiences. With a track record of executing flawless events, Max Events has become a trusted partner for both local and international clients. Their extensive portfolio spans corporate launches, weddings, gala dinners, MICE events, award ceremonies, and exhibitions, all carried out with impeccable attention to detail

Mosaic Live Events Ever Events

Mosaic Live Events is an award-winning event management agency based in Dubai, renowned for creating unforgettable experiences that make fleeting moments last a lifetime. Established in 2007, Mosaic Live has grown to become a key player in the event industry, specializing in brand management and large-scale event production

Purrple Orryx

Purrple Orryx is a Dubai-based event management company that has carved out a distinguished reputation in the event industry. Established in 2013, the company brings a unique blend of creativity, experience, and passion to the events they orchestrate. Their mission is to create new, engaging experiences for clients and attendees alike, while positioning and enhancing brands across the UAE and beyond.

With over 30 years of industry experience, Ever Broadcast LLC has cemented itself as a leading media broadcast consultant, integrator, and provider of technical management services. Specializing in TV, radio, satellite, IoT/digital distribution, and event production, Ever Broadcast delivers comprehensive solutions to help clients manage, distribute, and monitor media content efficiently and cost-effectively.

The Big Night Sky High Events

Mosaic Live Events is an award-winning event management agency based in Dubai, renowned for creating unforgettable experiences that make fleeting moments last a lifetime. Established in 2007, Mosaic Live has grown to become a key player in the event industry, specializing in brand management and large-scale event production

The Big Night is one of Dubai’s leading high-end event management companies, renowned for its exceptional ability to craft immersive, time-traveled inspired experiences. With a specialization in creating luxury events that transport guests into a world of imagination, The Big Night has established itself as a go-to agency for both private and corporate clients.

The Hanging House

In an era where events are more than just gatherings, The Hanging House stands out as a beacon of innovation and creativity. This experiential agency seamlessly blends technology with artistry to create immersive experiences that resonate deeply with audiences.

Headquartered in the UAE, Great Minds Event Management has rapidly emerged as one of the region’s most prominent and respected event management companies. With over 20 years of combined experience in creating dynamic, engaging, and flawlessly executed events, Great Minds offers a full range of event management services tailored to each client’s unique needs. From government authorities and Fortune 500 companies to start-ups and nonprofits, the firm has built a reputation for delivering custom-made solutions that exceed expectations.

A Turnkey Event Management Leader

Great Minds Event Management is a onestop destination for all event needs, offering turnkey solutions that allow clients to streamline their event planning and execution processes. What makes the company stand out is its ability to manage every facet of an event in-house, from initial conception and planning through to execution and postevent analysis. This not only ensures a cohesive, seamless experience but also saves clients valuable time and resources, making Great Minds a preferred choice for clients across various sectors.

Diverse Clientele and Extensive Reach

With clients spanning across government sectors, academia, startups, and corporate giants, Great Minds has managed events for a wide array of industries, including some of the biggest names in the business. Whether it’s organizing a small corporate gathering or orchestrating a large-scale government summit, Great Minds excels in delivering high-impact, innovative events that leave a lasting impression. Their vast experience across dif-

Great Minds Event Management:

Shaping Unparalleled Event Experiences Across the Middle East

ferent sectors allows them to bring a unique perspective to each project, ensuring they meet the specific goals and objectives of their clients.

Custom-Tailored Solutions

What sets Great Minds apart is their commitment to offering tailor-made event solutions that address the specific requirements of each project. Their custom solutions are based on the unique characteristics of the event, its audience, and its purpose, ensuring a personalized experience that resonates with attendees. This bespoke approach is further enhanced by the company’s in-house capabilities, which include everything from venue selection and AV setup to marketing, logistics, and on-site management.

Expertise and Experience

With a team of over 35 experts in various fields of event management, Great Minds Event Management is equipped to handle even the most complex and large-scale events. Their specialists work closely with clients to ensure every detail is executed with precision, creativity, and professionalism. This hands-on approach, coupled with their extensive regional knowledge, allows them to provide integrated solutions that address

all facets of event management.

Regional Influence and Global Vision

Great Minds’ headquarters in the UAE positions the company at the heart of the Middle East, a region that is rapidly becoming a global hub for high-profile events, conferences, and business summits. Their expertise in the regional market, combined with their global perspective, allows them to offer services that are not only relevant but also groundbreaking. The company’s extensive network across the Middle East and North Africa (MENA) enables them to deliver unparalleled experiences to clients looking to make an impact in these regions.

Shaping the Future of Events

The events landscape in the Middle East is constantly evolving, and Great Minds is at the forefront of shaping that change. By providing cutting-edge event management services, they help clients drive meaningful engagement and build lasting connections. Their ability to adapt to new trends and technologies ensures they remain a leader in the field, always offering fresh, innovative solutions to meet the growing demands of the industry.

In conclusion, Great Minds Event Management has positioned itself as a trailblazer in the event management industry, offering comprehensive, custom solutions that set the standard for excellence. Their unparalleled expertise, commitment to quality, and client-centric approach have earned them the trust of some of the most influential names in the region. For businesses, government entities, and organizations looking to create impactful and memorable events, Great Minds is the partner that delivers not just events, but experiences.

Hafla is a groundbreaking platform that is transforming the event planning industry through the innovative use of artificial intelligence. As the world’s first AI-based event ideation, recommendation, and sourcing platform, Hafla is making waves by simplifying and streamlining the entire event planning process. Whether it’s a personal milestone like a birthday or a corporate event such as a conference, Hafla minimizes the stress and complexity involved in planning, allowing users to focus on celebrating and enjoying the occasion.

The Vision Behind Hafla: Celebrating Life’s Moments

Founded by a team of seasoned professionals with years of experience in the events industry, Hafla was created to inspire and enable people to celebrate the important moments in life. The name “Hafla” itself is derived from the Arabic word for a party, celebration, or happy event, encapsulating the platform’s mission. Hafla stands as an acronym for Happiness, Fun, and Laughter, which the company believes are the essence of human experiences. With a vision of creating more personalized and stress-free celebrations, Hafla offers a comprehensive, AI-driven solution that helps individuals and businesses bring their event ideas to life. Whether it’s a wedding, festival, corporate gathering, or holiday celebration, Hafla aims to provide a seamless experience by understanding user preferences and applying smart solutions to make event planning joyful and simple.

AI-Powered Event Planning: The Tech Behind the Magic

Hafla’s use of artificial intelligence is what sets it apart from traditional event planning

Hafla Revolutionizing Event Planning with AI-Powered Innovation

services. The platform leverages data from over 25,000 events to build algorithms that recommend personalized event solutions tailored to the user’s needs. By analyzing user data, context, availability, and pricing, Hafla generates customized event ideas, helping users filter and aggregate thousands of service providers quickly and efficiently. This tech-driven approach allows users to organize an event in a fraction of the time it would take using conventional methods. What used to take days to plan can now be accomplished in mere minutes, with the platform handling everything from equipment rentals and venue booking to catering and entertainment services. This makes Hafla the go-to solution for those looking to organize both large-scale corporate events and intimate personal celebrations with minimal effort.

One-Stop Shop for Event Services

Hafla offers an unparalleled inventory of event services, all in one place. From venues, furniture rentals, and custom-built installations to audio-visual equipment, bouncy castles, balloon decorations, and crowd control equipment, Hafla has it all. Their extensive catalog also includes live entertainment options such as musicians, magicians, and face painters, ensuring that no aspect of the event is overlooked.

The platform’s breadth of offerings caters to a wide variety of events. Whether you’re or-

ganizing a wedding, corporate event, exhibition, workshop, birthday party, or even a holiday celebration like Diwali, Eid, or Christmas, Hafla has the resources to make your event a success. By partnering with thousands of vetted suppliers, Hafla guarantees quality service and ensures that every event is tailor-made to meet the client’s needs.

Streamlined Logistics and Hassle-Free Payments One of Hafla’s standout features is its ability to manage logistics and payments on behalf of its users. On the day of the event, Hafla takes charge of coordinating all the logistics, including equipment delivery, setup, and on-site management, allowing users to focus on enjoying their special day without worrying about the details. The platform also streamlines payments, making it easier for users to settle bills with various vendors through a single point of contact.

A New Era of Event Planning in the Middle East and Beyond

As a company based in the UAE, Hafla is at the heart of a rapidly evolving event management landscape in the Middle East. However, its influence extends far beyond the region, with its tech-enabled solutions appealing to a global market. Hafla’s use of AI and its comprehensive event service offerings position it as a leader in the industry, transforming how people think about and plan events.

In conclusion, Hafla is not just another event management company—it is an innovative platform that redefines the entire process of event planning. Through its cutting-edge AI technology, extensive range of services, and commitment to making every event a celebration of life, Hafla is set to revolutionize how we plan and experience events for years to come. For anyone looking to create a personalized, stress-free, and memorable event, Hafla is the ultimate solution.

Jannat Events has earned its place as a leading name in the event management industry, both globally and in the UAE. Known for their commitment to innovation, quality, and style, Jannat Events is the go-to choice for those seeking to create extraordinary experiences. With a track record of more than 250 expertly planned and executed events, the company has become synonymous with elegance, precision, and attention to detail.

Creating Awe-Inspiring Events

Jannat Events believes in delivering events that leave lasting impressions on guests. Whether it’s a lavish wedding or an exclusive private party, their primary goal is to craft experiences that engage, inspire, and impress. The team of unmatched event planners at Jannat works closely with clients, transforming their visions into reality while adding their own unique touches of creativity and sophistication.

The company stands out in the competitive event management field by focusing on building a deeper connection between the audience and the brand it represents. Jannat sees itself not just as an executor of ideas but as a true brand partner, helping clients convey their message through impactful and inspiring events. This ability to connect and resonate with the audience is what has earned Jannat the reputation of being one of the top event management companies in the UAE.

Setting the Standard for Opulent Events

Jannat Events has established itself as the tastemaker for A-list parties and discreet, luxurious gatherings. From weddings to private events, the company offers a full

Jannat Events Crafting Unforgettable Experiences

with Opulence and Style

range of services, including event management, design, and planning. Their opulent events set trends, and their meticulous attention to detail ensures that each celebration is a one-of-a-kind experience.

Jannat’s extensive network of trusted vendors, caterers, performers, and designers ensures that every aspect of an event is flawless. This event management company is renowned for its ability to curate the perfect team for each project, bringing together top-notch talent to make every event an extraordinary success.

A Network of Excellence

As Jannat’s portfolio grows, so does its impressive network of professionals. The company’s reach spans across a vast array of industries and includes collaborations with some of the most sought-after singers, dancers, makeup artists, and performers. Their expertise is not limited to the logistics of event planning but extends to managing every minute detail, ensuring that each event runs smoothly and efficiently.

The success of Jannat Events is built on the skill, commitment, and passion of its team members. Every planner, designer, and coordinator at Jannat plays a crucial role in bringing events to life, and their collective efforts ensure that every event they manage exceeds expectations.

Trusted by Affluent Clients

Jannat’s reputation for delivering highend, trendsetting events has attracted an affluent clientele that trusts the company to handle their most significant celebrations. From exclusive weddings

to high-profile private parties, Jannat has earned the trust of some of the most discerning clients in the region. Their focus on maintaining discretion and creating bespoke experiences sets them apart in the luxury event management space.

What Jannat Events Offers

Jannat Events provides a full-service management package, handling every aspect of event planning from start to finish. Their services include:

• Event Planning and Management: Comprehensive coordination from the initial idea to the final execution.

• Event Design: Tailor-made concepts and themes that reflect the client’s personality and vision.

• Vendor Management: Access to a vast network of trusted vendors, performers, and service providers.

• Logistics and Coordination: Seamless execution of every detail, ensuring that events run flawlessly.

A Bright Future for Jannat Events

As Jannat Events continues to grow, its commitment to excellence remains unwavering. By consistently delivering exceptional events that push the boundaries of creativity and innovation, Jannat Events is not only setting trends but also shaping the future of the event management industry in the UAE and beyond.

For clients seeking luxury, precision, and unforgettable experiences, Jannat Events is the trusted partner that will make every celebration a masterpiece.

Max Events Dubai has firmly established itself as a leading player in the event management industry within the UAE, known for its exceptional creativity, high standards of quality, and dedication to delivering unforgettable experiences. With a track record of executing flawless events, Max Events has become a trusted partner for both local and international clients. Their extensive portfolio spans corporate launches, weddings, gala dinners, MICE events, award ceremonies, and exhibitions, all carried out with impeccable attention to detail.

A Partnership Approach to Event Management

What sets Max Events Dubai apart is their approach to working with clients. Instead of simply executing their ideas, the team at Max Events sees itself as an extension of the client’s team, collaborating closely to ensure every event reflects the client’s vision and objectives. Their priority is always to exceed customer expectations by delivering high-quality events on time and within budget, turning clients’ ideas into reality with seamless precision.

Whether it’s a corporate event or an extravagant wedding, Max Events Dubai has become a household name in the region for hosting sophisticated and unforgettable events. The company’s attention to detail and commitment to delivering the best in design, venue selection, floral decor, event coordination, and guest list management have earned them a reputation for excellence in the event management industry.

Expertise Across a Range of Events

Max Events Dubai specializes in a wide variety of events, offering custom-tailored solu-

Max Events Dubai

A Name Synonymous with Style, Creativity, and Quality in Event Management

tions to meet the unique needs of every client:

1. Corporate Launches: Launching a new product or service can be a defining moment for any business, and Max Events ensures that this moment is unforgettable. Through creative presentations, cutting-edge technology, and innovative execution, the company helps businesses make lasting impressions in the market.

2. Conferences: Managing large-scale conferences requires a perfect balance of logistics, speaker management, venue selection, and technological support. Max Events Dubai handles all aspects of these complex events, ensuring they run smoothly from start to finish. Their meticulous planning guarantees a seamless experience for both organizers and participants.

3. Gala Dinners: Sophistication and elegance are at the core of Max Events’ gala dinner offerings. From exclusive venue selections to exquisite catering and personalized entertainment, every aspect is crafted to create a night of elegance and class that leaves a lasting impression on attendees.

4. MICE (Meetings, Incentives, Conferences, and Exhibitions): With a comprehensive approach to MICE events, Max Events Dubai excels at creating engaging environments that foster networking, learning, and business development. Their ability to bring people together through innovative and well-organized MICE events has made them a top choice for clients looking to create meaningful professional connections.

5. Award Ceremonies: Celebrating achievement is a key part of business and society, and Max Events Dubai ensures that every award ceremony they plan is done with style. From stage production to awards presentation and entertainment, they handle every detail to create an unforgettable event.

6. Corporate Annual Events: Annual corporate events are a chance to reflect on the year’s achievements and celebrate company culture. Max Events Dubai customizes these events to ensure they not only reflect the brand’s values but also bring teams together in a meaningful and enjoyable way.

7. Exhibitions: Organizing exhibitions requires careful space planning, booth design, and visitor engagement strategies. Max Events Dubai excels at creating exhibition environments that effectively showcase products, services, and innovations. Their detailed and thoughtful planning ensures exhibitors can focus on what they do best—connecting with their audience.

In Conclusion

Max Events Dubai is much more than an event planning company. It is a trusted partner for clients, bringing their ideas to life with innovation, style, and precision. With an impressive portfolio of successful events and a team of dedicated professionals, Max Events continues to redefine what is possible in event management. Their ability to consistently deliver high-quality, personalized experiences has made them a leader in the UAE’s event industry, setting the bar for creativity and excellence across the region.

Mosaic Live Events is an award-winning event management agency based in Dubai, renowned for creating unforgettable experiences that make fleeting moments last a lifetime. Established in 2007, Mosaic Live has grown to become a key player in the event industry, specializing in brand management and large-scale event production. Their mission is clear: they don’t just plan events; they bring brands to life, pushing the limits of creativity and execution for corporate customers worldwide.

A Legacy of Excellence in Event Management

Over its 16-year journey, Mosaic Live Events has made a name for itself in Dubai’s thriving event industry by delivering over 600 successful events, each crafted with precision and creativity. The company’s diverse portfolio encompasses corporate, government, and public entertainment events, ranging from marketing activations to high-profile corporate gatherings. Their ability to merge innovation with cultural sensitivities has earned them 17 prestigious awards in event management, solidifying their position as an industry leader.

Why Mosaic Live Stands Out

Mosaic Live Events distinguishes itself by offering more than just event planning; they offer transformative experiences. The agency prides itself on understanding that while events are transient, the impact they leave can be enduring. This belief drives the Mosaic team to craft immersive experiences that resonate long after the event has ended. Their core strength lies in their diverse and talented team, whose collaborative culture enables them to execute large-scale events with finesse and creativity.

Mosaic Live Events

Transforming Ephemeral Moments into Lasting Memories

By leveraging their extensive experience, Mosaic Live tailors each event to suit the specific needs of their clients. Whether it’s a sophisticated marketing activation, a lavish gala, or a corporate meeting, the company’s dedication to storytelling and audience engagement is apparent in every project they undertake. Their focus on detail, coupled with a deep understanding of brand narratives, allows them to create events that not only meet but exceed client expectations.

Expertise Across Diverse Sectors

Mosaic Live Events has worked with some of the world’s biggest names, including global powerhouses like Google, Huawei, Mercedes-Benz, Microsoft, Sony, British Airways, and Red Bull. This impressive client roster speaks volumes about their ability to deliver world-class event experiences. Whether the goal is to build brand awareness, launch a product, or engage a target audience, Mosaic Live’s inventive approach ensures that each event leaves a lasting impression.

The company’s expertise extends beyond traditional event planning. Their event ideation and production capabilities are supported by cutting-edge technology, allowing them to execute creative concepts that push the boundaries of what’s possible. From grand-scale corporate events to intimate brand activations, Mosaic Live has the ability to turn any concept into a reality, making every event a momentous occasion.

Bringing Brands to Life

At the heart of Mosaic Live Events is a deep understanding of how to breathe life into a brand through carefully curated event experiences. Each event is designed to tell a story—one that reflects the brand’s values and resonates with its audience. By working

closely with their clients, Mosaic Live ensures that every event is personalized and aligned with the brand’s message, making the experience not only immersive but also deeply meaningful for attendees.

The company’s focus on innovation allows them to stay ahead in a competitive market. Whether it’s incorporating advanced audiovisual technology, creating custom stage designs, or leveraging digital tools to engage audiences, Mosaic Live ensures that their events are not only visually stunning but also highly interactive and impactful.

A Vision for the Future

As Mosaic Live Events continues to evolve, their vision remains centered on pushing the limits of event management while delivering exceptional value to their clients. Their commitment to quality, creativity, and innovation has made them a trusted name in the UAE’s event management industry. With a team that thrives on collaboration and a proven track record of success, Mosaic Live is poised to continue transforming the event landscape in the years to come.

In an ever-changing world where brands need to connect with audiences on a deeper level, Mosaic Live Events stands out as a leader in creating powerful, immersive experiences that go beyond the ordinary. Their dedication to crafting lasting memories is a testament to their passion for events and their unwavering commitment to their clients’ success.

In conclusion, Mosaic Live Events isn’t just in the business of organizing events; they are in the business of creating moments that inspire, captivate, and leave a lasting impact. Through their expertise, creativity, and dedication, they continue to redefine the event management industry in Dubai and beyond.

Purrple Orryx is a Dubai-based event management company that has carved out a distinguished reputation in the event industry.

Established in 2013, the company brings a unique blend of creativity, experience, and passion to the events they orchestrate. Their mission is to create new, engaging experiences for clients and attendees alike, while positioning and enhancing brands across the UAE and beyond.

Global Reach, Local Expertise

With extensive experience across multiple countries, including the UAE, Saudi Arabia, Kuwait, Turkey, and India, Purrple Orryx is a truly global company that thrives on diverse cultural experiences. This international exposure has given them the insight and capability to create innovative, captivating events tailored to any audience. Whether it’s a conference, product launch, or a grand gala dinner, Purrple Orryx consistently delivers high-impact results that exceed expectations.

Comprehensive Event Management Services

From planning conferences and award ceremonies to product launches and social events, Purrple Orryx offers a wide spectrum of event management services. Their versatility makes them the go-to partner for all types of events—whether corporate, cultural, or private. Their service offerings encompass everything from event management and florals to styling, stationery, and even personalized event favors. Each event is treated as a unique opportunity to craft memorable experiences that resonate with audiences.

Innovation Meets Creativity

Purrple Orryx

Elevating Events and Brands Since 2013

At the heart of Purrple Orryx’s philosophy is a commitment to pushing boundaries and setting new benchmarks in event management. They continuously seek innovative concepts that make their events stand out, constantly challenging themselves to exceed their own expectations. Their approach to event management isn’t just about organizing logistics—it’s about storytelling, creating experiences that align with the client’s brand, and ensuring lasting memories for all involved.

By incorporating the latest tools and technologies into their work, Purrple Orryx ensures that every event is not only seamless but also forward-thinking. Their approach enables them to introduce groundbreaking ideas to the market, helping brands launch, position, and elevate their presence in highly competitive environments like the UAE.

A Stellar Client Roster

Purrple Orryx’s impressive client list is a testament to their success and credibility in the industry. They have worked with top-tier

global companies such as YouTube, Instagram, Amazon, Le Meridien, BOTIM, Talabat, and many more. These partnerships highlight their ability to adapt and deliver tailored solutions for a wide range of industries and clients.

Building Long-Term Relationships

One of Purrple Orryx’s key strengths is their ability to form lasting, healthy relationships with both clients and vendors. They believe that strong partnerships are the foundation of successful event management, and this philosophy is reflected in their long-term collaborations with leading brands. By building trust and ensuring consistent, high-quality service, Purrple Orryx continues to grow its network of clients and partners, establishing themselves as a leading player in the event management industry.

A Vision for the Future

Purrple Orryx’s future is bright, with the company committed to further innovation and expanding its impact in the event industry. By continuing to blend creativity, experience, and cutting-edge technology, Purrple Orryx is poised to remain a top name in event management for years to come. Their dedication to delivering unforgettable experiences ensures that they will continue to set the standard for excellence in the UAE and beyond.

In conclusion, Purrple Orryx isn’t just a facilitator of events; they are curators of experiences. Their ability to push the boundaries of what’s possible in event management has made them one of the most respected and sought-after agencies in the region. As they continue to evolve and grow, Purrple Orryx will undoubtedly continue to shape the future of event management, one unforgettable event at a time.

With over 30 years of industry experience, Ever Broadcast LLC has cemented itself as a leading media broadcast consultant, integrator, and provider of technical management services. Specializing in TV, radio, satellite, IoT/digital distribution, and event production, Ever Broadcast delivers comprehensive solutions to help clients manage, distribute, and monitor media content efficiently and cost-effectively.

Empowering Broadcast Excellence

Ever Broadcast serves as a reliable partner for broadcasters in the region, offering a wide array of services that include host broadcast services, multi-camera production for events, and radio studio setup and distribution. Their expertise spans across terrestrial, digital, and in-store broadcast solutions, making them a key player in the media technology landscape.

Ever Broadcast’s unique approach combines decades of industry know-how with a commitment to using cutting-edge technology. This allows them to provide customized broadcasting solutions that cater to the specific needs of their clients, ranging from large media corporations to emerging broadcasters. Their ability to integrate technology with seamless media solutions ensures that clients can focus on what matters most—delivering content to their audiences.

Unforgettable Events with Ever Events

Beyond broadcasting, Ever Broadcast extends its creative and logistical expertise to event planning through Ever Events, a division dedicated to crafting extraordinary events. Whether it’s a corporate gathering, a high-profile gala, or a product launch, Ever

Ever Broadcast LLC

A Leading Force in Media and Event Management

Events focuses on creating immersive, memorable experiences that captivate and engage. Their team is committed to pushing the boundaries of creativity while maintaining a meticulous attention to detail. The mission at Ever Events is to tailor each event to the unique needs of the client, ensuring that every project leaves a lasting impression.

Comprehensive Event Services

At the heart of Ever Events is a broad spectrum of services designed to take care of every aspect of event planning and execution:

Event Planning & Management: From venue selection to guest experience, Ever Events ensures that every detail is covered. Their approach encompasses pre-event goal setting, attendee onboarding, event engagement, and postevent performance analysis.

Event Consultation: Ever Events provides expert advice based on client needs, offering strategic planning, budget management, venue recommendations, and creative enhancements to elevate the event.

PR & Marketing: The team develops targeted promotional strategies that include media relations, social media campaigns, advertising efforts, and result analysis to maximize outreach.

Vendor Management: Coordinating with suppliers, negotiating contracts, and ensuring topnotch delivery and setup is part of the vendor management process, guaranteeing a smooth event experience.

Celebrity Management: When events require the presence of celebrities, Ever Events handles the coordination, contracts, scheduling, and on-site needs, ensuring a flawless interaction with both media and attendees.

Travel, Logistics & Booking: From arranging trans-

portation to ensuring the smooth flow of guests and VIPs, Ever Events manages all logistics to ensure seamless operations.

Decor & Production: The team also takes charge of designing the event’s aesthetic, including managing decorations, lighting, and staging to create an immersive atmosphere.

Designing & Collaterals: This includes creating visual elements like invitations, signage, and promotional materials that align with the event’s branding and communication goals.

A Track Record of Excellence

Ever Broadcast LLC’s proven track record of successful projects is a testament to its expertise and commitment to excellence. Whether managing complex broadcast operations or delivering high-impact events, the company is driven by a passion for innovation and dedication to client satisfaction.

The combination of Ever Broadcast’s media technology services with Ever Events’ immersive event management offerings creates a unique synergy that sets the company apart in both the broadcasting and event industries.

A Vision for the Future

With its deep industry knowledge and innovative approach, Ever Broadcast LLC continues to shape the future of broadcasting and event management. By staying at the forefront of technological advancements and maintaining a client-centered approach, Ever Broadcast is well-positioned to remain a leader in the industry for years to come.

For clients seeking reliable, cutting-edge solutions in media and event management, Ever Broadcast LLC delivers with professionalism, precision, and a creative flair that ensures every project is a success.

Sky High Events

Crafting Exceptional Brand Experiences in Dubai and Cairo

Sky High Events is a dynamic, full-service event management agency, with a strong presence in both Cairo, Egypt, and Dubai, UAE. Known for its youthful, modern, and energetic approach to event planning, the company has built a reputation as a “creative-led experiential” event firm, designing and executing brand-forward experiences for over 15 years.

A Comprehensive Event Partner

At Sky High Events, the mission is clear: to be a one-stop solution for all event needs, offering a full spectrum of services that range from creative ideation and event design to full-scale production and management. Whether clients require guidance on a small event detail or complete planning from start to finish, the agency excels in delivering innovative, tailored solutions. With an understanding of the rich heritage, values, and cultural diversity of the region, Sky High Events is adept at combining creative vision with professional management services to craft unforgettable events.

Strategic and Creative Event Planning

Sky High Events is distinguished by its process-driven methodology, especially for complex events that require both creativity and strategic execution. This approach allows the team to manage everything from destination logistics to event budgets, ensuring that clients receive exceptional value without exceeding financial constraints. The agency’s planners have proven themselves to be highly skilled at balancing big-picture strategy with meticulous attention to detail, making even the most complicated events run smoothly.

What They Plan and Offer

Sky High Events specializes in crafting brand-forward experiences, consistently aligning event design and production with the client’s brand identity and marketing goals. Their services include:

• Event design and production: Offering full-service event design that aligns with the latest trends while incorporating client-specific themes.

• Experiential marketing: Creating immersive brand experiences that engage audiences and leave a lasting impression.

• Brand strategy: Working closely with brands to ensure that every event reflects their core message and objectives.

• Social media integration: Utilizing digital platforms to amplify the event’s reach and engage wider audiences.

Trusted by Leading Brands

With a client list that includes prestigious brands like ADNOC, DHL, Nestlé, and Emirates Money, Sky High Events has a proven track record of delivering high-quality events across various industries. The company has made a significant mark in luxury, retail, travel, and technology sectors, executing events that not only entertain but also align with the strategic goals of their clients.

A Signature Approach to Global Events

Sky High Events prides itself on leaving its signature mark on both regional and international events. The agency’s unique blend of youthful energy, innovation, and professional management has made it a trusted partner for some of the most entertaining and high-profile events in Dubai. Their ability to navigate the complexities of large-scale events while ensuring each occasion is a memorable experience sets them apart from more traditional agencies.

Sky High Events has earned its place as a leader in the event management industry by consistently delivering creative, modern, and brand-focused experiences. Whether orchestrating a corporate event, product launch, or a large-scale public activation, the company’s expertise, combined with its process-driven approach, ensures that every event is an unforgettable experience for clients and attendees alike. With its roots firmly planted in Dubai and Cairo, Sky High Events continues to push boundaries, setting new standards for experiential marketing and event design.

The Big Night Curating Luxury, Time-Traveled Experiences in Dubai

The Big Night is one of Dubai’s leading high-end event management companies, renowned for its exceptional ability to craft immersive, time-traveled inspired experiences. With a specialization in creating luxury events that transport guests into a world of imagination, The Big Night has established itself as a go-to agency for both private and corporate clients looking for unforgettable and meticulously designed experiences.

A Journey Through Time

What sets The Big Night apart from its competitors is its unique approach to event planning. The company has mastered the art of time travel-inspired events, where each event transports guests into another era, allowing them to feel as though they have stepped into a different world. Whether it’s recreating the elegance of a Victorian ball or the excitement of a roaring ’20s-themed gala, The Big Night ensures that every event is a luxurious journey through time.

Personalized Luxury with Attention to Detail

The Big Night prides itself on its dedication to personalized service. The company offers tailored luxury event management services that focus on crafting one-of-akind experiences. From weddings and birthdays to large-scale corporate events, their approach ensures every detail is meticulously planned and executed to perfection. Their services include venue sourcing, event design, entertainment, floral arrangements, and customized catering solutions. By offering an all-encompassing range of services, they take the hassle out of planning, leaving clients free to enjoy the results.

Broad Event Portfolio

The Big Night caters to a wide range of events. From intimate private celebrations to large-scale corporate functions, the team at The Big Night has extensive experience handling diverse occasions.

They have managed high-profile product launches, gala dinners, mega-events, and weddings, ensuring each occasion is tailored to the client’s specific vision. Their attention to detail and innovative event designs have made them a sought-after name in the luxury event planning industry.

High-End Clientele

Having worked with prestigious brands such as Netflix, VISA, Kay Ali, Roberto’s, YPO, and Dhamani, The Big Night has gained recognition for its top-tier service. The company has successfully created event experiences that elevate these brands, offering immersive, memorable moments for their guests.

A Holistic Approach to Event Management

At the heart of The Big Night’s success is its comprehensive and personalized approach to event planning. The agency offers everything from venue sourcing and invitation design to cutting-edge staging, lighting, and sound equipment, ensuring that every aspect of the event aligns with the client’s vision. Their ability to handle every stage of the event process ensures that clients can sit back and relax while the experts work to create their dream event.

The Big Night has built a reputation as one of Dubai’s most innovative and luxurious event management companies. Specializing in time-travel-inspired themes and customized luxury experiences, the agency consistently delivers unforgettable, immersive events that are tailored to their client’s needs. With a long list of prestigious clientele and an unwavering commitment to excellence, The Big Night continues to set the standard for luxury event planning in Dubai.

In an era where events are more than just gatherings, The Hanging House stands out as a beacon of innovation and creativity. This experiential agency seamlessly blends technology with artistry to create immersive experiences that resonate deeply with audiences. With a commitment to fostering meaningful human connections, The Hanging House has established itself as a go-to partner for brands looking to make a lasting impact.

Crafting Memorable Experiences

Every year, The Hanging House organizes over 100 events, ranging from breathtaking weddings and elegant non-profit galas to exclusive corporate gatherings. Their comprehensive approach ensures that every detail is meticulously managed, providing peace of mind to their high-profile clients. With a portfolio that includes renowned brands like Warner Bros., Google, Nissan, Huawei, PUMA, and Chanel, it’s clear that The Hanging House has earned its reputation as a leader in the event planning industry.

The agency’s mission is crystal clear: to harmonize creativity and technology to create experiences that are not only groundbreaking but also human-centered. They believe that the best events are those that resonate on a personal level, leaving a lasting impression long after the lights have dimmed.

A Unique Offering

The Hanging House offers end-to-end event planning services, which means they handle everything from the initial concept to flawless execution. This all-inclusive approach allows clients to focus on what truly matters—connecting with their guests and making memories. Additionally, The Hang-

The Hanging House Where Technology Meets Creativity

ing House provides branding and consulting services, ensuring that every event aligns with the brand’s identity and goals.

The House Code

At the core of The Hanging House’s philosophy is what they call “The House Code.” These guiding principles dictate their daily actions and strategic direction:

• Authenticity: Keeping it real is crucial. The Hanging House values genuine experiences that reflect the true essence of the brands they work with.

• Creativity: In their world, the conventional boundaries don’t exist. They thrive on

thinking outside the box, always seeking fresh perspectives and innovative solutions.

• Innovation: The agency continuously pushes the envelope, developing disruptive ideas that challenge the status quo and elevate event experiences.

• Collaboration: The Hanging House believes in the power of great minds coming together. Their collaborative approach fosters synergy and sparks creativity, leading to exceptional results.

Flawless Execution: With a focus on detail, The Hanging House ensures that every event is executed to perfection, meeting the highest standards of quality and professionalism.

The Future of Events

As The Hanging House continues to grow, its dedication to blending technology and creativity remains unwavering. They understand that in an increasingly digital world, creating authentic human connections is more important than ever. Their innovative approach not only transforms events into unforgettable experiences but also opens new avenues for brands to connect with their audiences.

In a landscape where consumer engagement is paramount, The Hanging House is pioneering the way forward, proving that events can be both innovative and profoundly human. As they continue to craft unique experiences that resonate with clients and guests alike, one thing is certain: The Hanging House will remain at the forefront of the experiential event industry, turning dreams into reality, one event at a time.

The Financial Impact of Fashion and Events on the UAE Economy

The UAE’s fashion and events industries have seen unprecedented growth over the past decade, contributing significantly to the country’s economy. As Dubai and Abu Dhabi continue to rise as global cultural and fashion hubs, these sectors play a crucial role in diversifying the UAE’s economic landscape, beyond its reliance on oil. Fashion retail, luxury goods, and large-scale events are major contributors to economic activity, offering employment, driving tourism, and fostering innovation. In this article, we explore how these sectors are shaping the financial ecosystem in the UAE, with a focus on growth trends and future prospects.

The Economic Role of Fashion

The fashion industry is a central pillar of the UAE’s retail sector, generating billions in revenue each year. According to recent estimates, the UAE’s fashion market revenue is projected to reach US$23.54 billion in 2024, and this figure is expected to grow to US$41 billion by 2029. Much of this growth can be attributed to the country’s high disposable income, increasing urbanisation, and the rapid expansion of e-commerce platforms.

One of the defining characteristics of the UAE’s fashion industry is its focus on luxury. The country is home to an array of international high-end brands, many of which operate flagship stores in Dubai and Abu Dhabi. However, it’s not just luxury brands driving growth. The rise of affordable fast fashion brands, as well as a burgeoning modest fashion market, has further diversified the sector, allowing consumers across income brackets to participate in the country’s thriving fashion scene.

In recent years, the fashion sector has increasingly embraced digital transformation. Online retail now accounts for a significant portion of fashion sales, with e-commerce expected to grow by 5.3% annually, reaching US$2,493.4 million by 2028. This shift toward

online shopping has opened new revenue streams for both local and international fashion brands, with the UAE leading the region in e-commerce innovation.

Events as an Economic Engine

The events industry, particularly in Dubai, has also been a driving force behind the UAE’s economic growth. From fashion weeks and cultural festivals to international expos and corporate conferences, events in the UAE not only promote the country as a global destination but also contribute billions to the local economy.

Major events like the Dubai Shopping Festival (DSF) and Expo 2020 have been instrumental in boosting retail, tourism, and hospitality revenues. For instance, the Dubai Shopping Festival, one of the largest retail events globally, has consistently drawn millions of visitors each year, resulting in increased consumer spending. Such events stimulate the economy by encouraging tourism, which in turn fuels spending in hotels, restaurants, transportation, and entertainment sectors.

Events also foster opportunities for the local fashion industry by providing a platform for emerging designers and entrepreneurs to showcase their work. The popularity of events like Arab Fashion Week and Vogue Fashion Dubai Experience underscores the importance of events in positioning the UAE as a fashion capital in the Middle East.

Investment and Growth Opportunities

The intersection of fashion and events presents a wealth of opportunities for investors and entrepreneurs in the UAE. The fashion industry, in particular, has become a magnet for venture capital and private equity, as investors seek to capitalise on the sector’s rapid growth and its integration with digital platforms. With fashion and events increasingly blurring the lines between retail and entertainment, there is ample room for innovation, particularly in areas such as fashion-tech, sustainable fashion, and virtual fashion experiences.

Additionally, the UAE government has been proactive in supporting both industries through initiatives aimed at promoting the creative economy. From reduced business fees to flexible visa options for entrepreneurs and creatives, the UAE is creating a fertile environment for the growth of its fashion and events sectors.

Conclusion: A Fashionable Future

The UAE’s fashion market revenue is projected to reach US$23.54 billion in 2024, with expectations to grow to US$41 billion by 2029, driven by high disposable income, increasing urbanisation, and the rapid expansion of e-commerce platforms

As the UAE continues to cement its place as a global leader in fashion and events, the financial impact of these industries will only grow. With rising consumer demand, government support, and a continued emphasis on innovation, the UAE’s fashion and events industries are poised for exponential growth in the coming years. Whether through digital expansion, new fashion platforms, or worldclass events, the future is bright for those looking to invest in or participate in this dynamic sector.

Sharon Missah, Host

Noor Sweid, Guest

Founder let’s Talk DXB

Founder, Global Ventures

Judge - Shark Tank Dubai

The Womenpreneur ME Podcast

Podcast Episode 01

Visionary Voice

“Keeping your heart and eyes open"

Travel Trends: Exploring Fashion and Events in the UAE

TThe UAE is globally renowned for its luxury, extravagance, and cutting-edge modernity, making it one of the world’s most sought-after travel destinations. In recent years, the country’s tourism sector has not only capitalised on its breathtaking architecture and world-class resorts but also on its thriving fashion and events industries. From fashion-forward shopping experiences to cultural festivals and major international events, the UAE offers travellers an unparalleled blend of luxury and cultural immersion.

In this travel column, we explore how fashion and events are redefining tourism in the UAE, drawing millions of visitors annually who come not only to experience the country’s iconic attractions but also to engage with its burgeoning fashion scene and exclusive events calendar.

Fashion Tourism: The UAE as a Global Shopping Destination

The UAE has established itself as a premier destination for fashion tourism, with Dubai and Abu Dhabi leading the charge as the region’s fashion capitals. Dubai, in particular, is home to an array of luxury shopping malls, fashion boutiques, and souks that cater to

all tastes—from high-end luxury brands to modest fashion and streetwear. Travellers from around the globe flock to the city to indulge in its tax-free shopping, making it a paradise for fashion enthusiasts.

The Dubai Mall, one of the world’s largest shopping centres, is a key highlight for visitors, featuring over 1,200 retail outlets, including flagship stores for brands like Louis Vuitton, Chanel, and Gucci. The mall’s Fashion Avenue, a dedicated luxury wing, houses some of the most prestigious names in fashion, offering visitors an immersive shopping experience. However, Dubai’s fashion landscape is not limited to international brands. Travellers seeking a more local flavour can explore the UAE’s growing community of homegrown designers. Boutiques such as BySymphony and S*uce feature collections by emerging Emirati designers, reflecting the fusion of modernity and tradition that defines UAE fashion.

Beyond the traditional shopping experience, fashion tourism in the UAE also includes a cultural dimension. Events such as Arab Fashion Week and Modest Fashion Week attract a global audience, offering travellers a front-row seat to the latest trends in Middle Eastern and international fashion. These events provide an exclusive opportunity to witness runway shows, meet designers, and even purchase limited-edition pieces directly from the catwalk.

The UAE’s Events Calendar: Where Fashion Meets Culture

The UAE is not only a hub for fashion, but also a global leader in hosting world-class events. For travellers seeking to combine their love of fashion with cultural experiences, the UAE’s event calendar offers a plethora of opportunities to do so. From the glitz and glamour of fashion weeks to cultural festivals and mega-exhibitions, the UAE has something for everyone.

One of the most prominent events on the calendar is the Dubai Shopping Festival (DSF), which takes place annually from December to January. The month-long extravaganza is a dream come true for fashion lovers, offering unbeatable discounts on luxury brands, as well as street fashion, accessories, and jewellery. In addition to shopping, the festival is packed with entertainment, fash-

ion shows, and cultural performances, making it a must-visit for tourists during the winter months.

For those interested in art and culture, Art Dubai and Fashion Forward Dubai are essential stops. Art Dubai brings together artists, galleries, and collectors from across the world, while Fashion Forward serves as a launchpad for the region’s most promising designers. These events reflect the UAE’s commitment to fostering creative industries and provide an ideal setting for visitors to engage with the region’s artistic and fashion communities.

Luxury Meets Leisure: Resort Fashion and Glamorous Getaways

Travellers visiting the UAE often seek an escape into luxury, and the country’s upscale resorts and beach clubs are the perfect places to experience the intersection of fashion and leisure. Destinations such as the One&Only Royal Mirage, Atlantis, The Palm, and Jumeirah Zabeel Saray offer not only world-class amenities but also a chance to indulge in resort fashion. Many high-end resorts in the UAE collaborate with fashion brands and host pop-up stores, giving guests exclusive access to curated collections of swimwear, resort wear, and accessories.

Additionally, visitors can experience Dubai’s desert glamour through private desert safaris, which offer a blend of luxury and traditional experiences. Tourists can don locally inspired outfits, such as the flowing abaya or the kandura, and enjoy an evening of fashion photography against the stunning backdrop of the Arabian dunes. Whether it’s a luxury escape on the shores of the Arabian Gulf or a glamorous desert adventure, the UAE’s resorts offer a unique opportunity to experience the country’s fashion-forward lifestyle.

Conclusion: Fashion, Events, and the Ultimate UAE Experience

Whether you are a fashion enthusiast, a cultural connoisseur, or simply looking for an unforgettable travel experience, the UAE’s fusion of fashion and events offers something for every traveller. As the UAE continues to position itself as a global hub for style and innovation, its tourism sector will no doubt thrive on the strength of its vibrant fashion scene and diverse event offerings.

For those planning their next trip, consider timing your visit to coincide with one of the UAE’s major fashion events or festivals. Whether it’s the glitzy Dubai Shopping Festival, the creative flair of Arab Fashion Week, or a luxury resort getaway, the UAE offers the ultimate fashion-forward travel experience that will leave visitors coming back for more.