Womenpreneur Middle East - WomenVerse Issue

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TOKTAM
www.toktamjewelry.com
With a life and career that spans Tehran, Montreal and Dubai, ne jewellery designer Toktam Shekarriz has channelled myriad inspirations and cultural in uences into her unique collections, including ready-to-wear pieces, masterpieces and custom creations.

Celebrating She: A Look at International Women's

Here's to strong women: May we know them. May we be them. May we raise them.

Happy International Women’s Day to all wonderful women

Every year on March 8th, the world comes together to celebrate International Women's Day. It's a day to acknowledge the social, economic, cultural, and political achievements of women. The theme for International Women's Day 2024 is "Invest in Women: Accelerate Progress." This theme highlights the importance of closing the gender gap in all aspects of life. By investing in women's education, healthcare, and economic opportunities, we can create a more prosperous and equitable world for everyone.

International Women's Day is a time to re ect on progress made, call for change, and celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities. It is a day to recognize the resilience and strength of women and to rea rm our commitment to achieving gender equality.

Empower women, empower the human community. The base on which the world stands is a woman.Malala Yousafzai

Beyond celebrations and symbolic gestures, International Women's Day catalyzes meaningful dialogue, policy reforms, and grassroots activism. It ampli es the voices of women, sheds light on their experiences, and mobilizes communities to support gender equality initiatives. It is a day for collective action and shared responsibility for forging gender equality.

Powerful and inspiring events by Womenpreneur. events@womenpreneurme.com

WOMENPRENEUR

MARKETING DIRECTOR

Vivek Malik

EDITORIAL

Subisha Surendran

Rosario

Sara Ali

Prateeka Kamath

Beena Yusuf

MEDIA ASSISTANTS

Divesh Singh

Neha Kundu

DESIGN & LAYOUT

Nitij Sharma

EDITOR’S NOTE

Welcome to our special edition of Womenpreneur ME- Women Verse issue, dedicated to International Women's Day, which stood as a powerful reminder of the enduring strength, resilience, and contributions of women entrepreneurs worldwide. Each year on March 8th, we come together to honour the achievements of women in every corner of the globe and to renew our commitment to gender equality and women's rights. In this issue, we plunge into the life of International Women re ecting on its historical roots and celebrating the progress made toward a more inclusive and equitable world.

The origins of International Women's Day can be traced back to the early 20th century when women began organizing for better working conditions, su rage, and social justice. In 1908, 15,000 women marched through the streets of New York City, demanding shorter hours, better pay, and the right to vote. This pivotal event laid the groundwork for subsequent movements advocating for women's rights.

Today, International Women's Day serves as a global platform for raising awareness about

gender inequality, promoting women's empowerment, and advocating for policy reforms to advance women's rights. Women continue to face barriers to equal opportunities and rights, ranging from wage gaps and workplace discrimination to gender-based violence and limited access to healthcare and education. International Women's Day provides an opportunity to shed light on these issues, amplify the voices of women, and mobilize collective action toward meaningful change.

While challenges remain, International Women's Day is also a time to celebrate the remarkable achievements of women around the world. In Focus we discussed research topics from two expert women who excel in their area of healthcare. From groundbreaking discoveries in science and technology to advancements in the arts, business, politics, and beyond, women have made indelible contributions to every aspect of society.

The cover story features powerful women from di erent areas. This will help you to get an understanding of her journey and strengths. On

every page, you'll nd empowering narratives, expert perspectives, and practical advice tailored to both seasoned Womenpreneurs and those aspiring to embark on their entrepreneurial journeys. Our goal is to provide a platform that not only informs and educates but also inspires and empowers women to achieve their fullest potential in the world of business.

As we presented a lot of interesting content in di erent sections In Brief and In Trends related to nancial literacy you can enjoy each page. Let us work together to dismantle systemic barriers, challenge stereotypes, and create inclusive environments where every individual has the opportunity to thrive and ful l their potential.

On this International Women's Day, let us celebrate the achievements of women past, present, and future, and continue our collective journey toward a more just and equitable world for all.

Happy reading and empowerment!

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INVEST IN WOMEN: DRIVING PROGRESS BY BUILDING A International Women's Day 2024 arrives with a powerful call to action: #InvestInWomen.

IN FOCUS

HARNESSING THE HEALING POWER OF BONSAI

Horticulture therapy, a practice that utilizes plants and gardening activities to enhance physical and emotional well-being, has gained recognition for its therapeutic bene ts.

EXCLUSIVE

MIRIAM ABADI: BUILDING TRU & BEYOND

Within the vibrant realm of entrepreneurship, few individuals stand out as profoundly as Miriam Abadi.

THE

DEMYSTIFYING THE DIGITAL GOLD RUSH: BITCOIN AND The digital age has revolutionized nearly every facet of our lives, and money is no exception.

WOMENVERSE PHOTOSHOOTS

International Women's Day photoshoot for womenverse

DR. KASIA STERRIKER

EXPLORING ENVIRONMENTAL MEDIUMS WITH KASIA Kasia Sterriker is a multifaceted environmental artist and scientist who has been creating visually striking installations that bridge aesthetics, ecology, and technology for over 15 years.

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Dr.Ra f Tayara

BREAKING BOUNDARIES AND SPREADING SMILES

CLAUDIA

EMPOWERING COMMUNITIES: CLAUDIA PINTO'S

Dr. Ra f Tayara, a well-known name in the eld of paediatric dentistry, is making a signi cant impact on children's oral health and empowering fellow women to break barriers in their careers.

TRANSFORMING THE BEAUTY INDUSTRY WITH

The hairdressing market, a very dynamic ecosystem, mirrors the ever-changing trends and styles that de ne our cultural zeitgeist.

FINANCE TIPS

WOMEN AND MONEY MANAGEMENT IN 2024

In the domain of personal nance, stereotypes often dictate that men are more adept at managing money than women.

In a world where inequality and environmental challenges persist, individuals like Claudia Pinto stand out as beacons of hope, dedicated to creating positive change through philanthropy and sustainable initiatives.

SISTERS IN

CHAMPIONING EMERGING DESIGN TALENT

In the bustling metropolis of Dubai, where innovation intersects with tradition, two sisters are carving a niche for emerging designers in the global fashion landscape.

EXCLUSIVE INTERVIEW International Women's Day photoshoot for womenverse

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INTERNATIONAL
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THE BRIEF

INVEST IN WOMEN: DRIVING PROGRESS BY BUILDING A BRIGHTER FUTURE FOR ALL

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International Women's Day 2024 arrives with a powerful call to action: #InvestInWomen. This theme resonates deeply in a world where gender disparities persist, and the need for greater investment in women's education, healthcare, and economic opportunities has never been more pressing. As we mark this occasion, it's imperative to explore why investing in women is not just a moral imperative but also a strategic necessity for building a more prosperous and equitable future. The cry for gender equality has echoed through decades, and while signi cant progress has been made, the ght is far from over. International Women's Day (IWD) 2024 brings the theme #InvestInWomen: Accelerate Progress, a powerful call to action reminding us that investing in women isn't just the right thing to do, it's essential for building a stronger, more prosperous future for all.

Empowering Through Education

Education has long been recognized as a cornerstone of empowerment, yet millions of girls around the world still face barriers to accessing quality education. From cultural norms that prioritize boys' education to systemic inequalities in school infrastructure and resources, girls often nd themselves at a disadvantage from the outset. Investing in girls' education is not only a matter of justice but also a smart investment in future generations. Studies have shown that educated women are more likely to marry later, have fewer children, and contribute to higher household incomes. Moreover, educating girls has a multiplier e ect, leading to improved health outcomes, reduced poverty, and greater economic growth at the community and national levels. By prioritizing investments in girls' education, we can break the cycle of intergenerational poverty, empower women to reach their full potential and create a more inclusive and prosperous society for all.

Ensuring Access to Healthcare

Access to quality healthcare is another critical area where investment in women is essential. Women and girls often face barriers to accessing essential healthcare services, including reproductive healthcare, maternal care, and treatment for non-communicable diseases. These barriers are compounded by factors such as poverty, discrimination, and lack of awareness about their rights and available services. Investing in women's healthcare not only improves individual health outcomes but also has broader social and economic bene ts. Healthy women are better able to participate in the workforce, contribute to household incomes, and invest in the well-being of their families. Moreover, addressing women's health needs is crucial for achieving

broader development goals, including reducing maternal mortality, combating infectious diseases, and promoting gender equality. By investing in women's healthcare, we can ensure that all women and girls have access to the services they need to lead healthy, productive lives and contribute to sustainable development.

Investment Gaps and Challenges

Despite the bene ts, signi cant investment gaps remain. Here are some areas requiring focus: Education: Globally, 132 million girls remain out of school, with the gap widening at higher education levels. Investment is needed to provide quality education for girls, particularly in STEM elds, and address barriers like early marriage and lack of access to childcare.

Healthcare: Women often face inadequate access to healthcare, including reproductive health services. Investing in accessible, a ordable healthcare for women is crucial to their well-being and economic participation.

women's participation in the workforce and business ownership.

The Road Ahead

IWD 2024 serves as a powerful reminder that investing in women isn't just charity – it's a strategic investment in a brighter future. By closing the gender gap, we unlock the full potential of women, leading to a more prosperous, equitable, and innovative world for all. Let's embrace the theme #InvestInWomen and turn the call to action into a reality. Here's how you can get involved: Join the conversation online using the hashtag

“ Investing in women isn't just a moral obligation; it's a strategic imperative for building a brighter, more equitable future for all.”

Economic Opportunities: Women are underrepresented in leadership positions and face obstacles like nancing limitations and discriminatory practices. Investments in skills training, mentorship programs, and access to capital can create a more level playing eld.

Creating Economic Opportunities

Economic empowerment is a fundamental aspect of gender equality, yet women around the world continue to face signi cant barriers to accessing economic opportunities. From discriminatory labour practices to unequal pay and limited access to credit and nancial services, women often nd themselves marginalized in the workforce and the economy at large. Investing in women's economic empowerment is not just about fairness; it's also about unlocking untapped potential and driving economic growth. Studies have shown that closing the gender gap in labour force participation could add trillions of dollars to global GDP. Moreover, women are more likely than men to invest their incomes in their families' education, health, and well-being, leading to broader social bene ts. By investing in women's economic opportunities, we can create more inclusive and resilient economies that bene t everyone. This includes promoting equal pay for equal work, providing access to vocational training and entrepreneurship support, and removing barriers to

#InvestInWomen and share your thoughts and actions to promote gender equality. Support organizations working on women's empowerment initiatives. Donate your time, resources, or voice to their causes.

Challenge the status quo in your circle. Speak up against gender bias, mentor young women, and champion inclusive practices. By working together, we can ensure that every woman and girl has the opportunity to reach their full potential and contribute to a brighter future for all. Remember, investing in women isn't just the right thing to do – it's the smart thing to do. Let's make IWD 2024 a turning point, not just a celebration, and accelerate progress toward a more equitable world. International Women's Day 2024 serves as a reminder of the urgent need to #InvestInWomen. By prioritizing investments in women's education, healthcare, and economic opportunities, we can unlock their full potential, drive progress, and create a more just and prosperous world for all. As we celebrate the achievements of women and girls around the world, let us recommit ourselves to building a future where every woman and girl has the opportunity to thrive and contribute to society.

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THE BRIEF

THE TRENDS

Demystifying the Digital Gold Rush: Bitcoin and Cryptocurrency

The digital age has revolutionized nearly every facet of our lives, and money is no exception. Enter Bitcoin and cryptocurrency, the enigmatic concepts that have taken the nancial world by storm. While headlines often tout their skyrocketing value or portray them as a haven for illicit activity, understanding these digital assets requires delving deeper. Among these digital currencies, Bitcoin stands as a pioneer, captivating the imagination of both investors and technologists alike. Its meteoric rise and volatility have sparked intense debate, drawing attention to the underlying technology and the broader implications for global nance. As we delve into the intricate world of Bitcoin and cryptocurrency, it becomes apparent that we are witnessing a transformative force that has the potential to rede ne the way we perceive and interact with money. This article aims to demystify the complex world of cryptocurrency, delve into the workings of Bitcoin, and explore the potential implications of this digital gold rush.

THE TRENDS Womenpreneur Middle East | 15

simple transactions, encompassing a wide range of industries and sectors. In the domain of nance, blockchain technology is revolutionizing everything from cross-border payments and remittances to lending and asset management. Meanwhile, in the eld of technology, cryptocurrencies are driving innovation in areas such as cybersecurity, data privacy, and digital identity.

However, Bitcoin's journey has not been without challenges. Its value, for instance, is notoriously volatile. In 2017, Bitcoin's price soared from around $1,000 to nearly $20,000, only to crash to $3,000 the following year. This volatility, while o ering opportunities for signi cant pro ts, also poses substantial risks for investors.

Moreover, Bitcoin's association with illicit activities, such as money laundering and illegal purchases on the dark web, has raised concerns among regulators worldwide. This has led to varying degrees of restriction and scrutiny, ranging from outright bans in countries like Bolivia and Ecuador to more accommodating

A Universe Beyond Bitcoin: The Rise of Altcoins

While Bitcoin remains the most prominent cryptocurrency, its success has spurred the emergence of thousands of alternatives, collectively known as altcoins. These altcoins o er a variety of features and functionalities, aiming to address the perceived limitations of Bitcoin.

Some altcoins, like Ethereum, focus on enabling the creation of smart contracts, self-executing agreements that can automate transactions based on prede ned conditions. Others, like Litecoin, aim to provide faster transaction processing times compared to Bitcoin.

The Crypto Coaster: Opportunities and Challenges

The world of cryptocurrency presents exciting opportunities. Here are a few:

Faster and Cheaper Transactions: Cryptocurrencies have the potential to revolutionize cross-border payments by o ering faster and potentially cheaper alternatives to traditional banking systems.

Financial Inclusion: Cryptocurrencies can empower individuals in unbanked or underbanked regions by providing access to nancial services without relying on traditional nancial institutions.

Transparency and Security: Blockchain technology o ers a high degree of transparency and security for transactions, potentially reducing the risk of fraud and errors.

However, cryptocurrency also comes with its share of challenges:

Volatility: The value of cryptocurrencies can uctuate signi cantly, making them a risky investment proposition.

stances in places like Japan and the United States.
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Regulation: The regulatory landscape surrounding cryptocurrency is still evolving, which can create uncertainty for businesses and individuals.

Security Threats: Cryptocurrency exchanges and wallets can be vulnerable to hacking attacks, potentially leading to loss of funds.

Yet, for all its promise and potential, the world of cryptocurrency remains fraught with challenges and uncertainties. Regulatory scrutiny, security vulnerabilities, and scalability issues continue to pose signi cant obstacles to widespread adoption. Moreover, the proliferation of scams, hacks, and Ponzi schemes has tarnished the reputation of the industry, underscoring the need for greater transparency and accountability.

Diving In: Exploring the Crypto World

If you're curious about exploring the world of cryptocurrency, here are some initial steps:

Educate Yourself: Familiarize yourself with the core concepts of Bitcoin, blockchain technology, and the risks and opportunities associated with cryptocurrency.

Choose a Reputable Platform: If you decide to invest in cryptocurrency, do your research and choose a reputable exchange platform with strong security measures.

Start Small: Given the inherent volatility, it's advisable to start with a small investment and gradually increase your exposure as you gain more knowledge and experience.

Nevertheless, as we look to the future, the trajectory of Bitcoin and cryptocurrency appears undeniably bullish. With institutional investors and Fortune 500 companies entering the fray, the legitimization of cryptocurrency as an asset class seems all but certain. Moreover, advancements in blockchain technology, such as the development of layer 2 solutions and consensus mechanisms, hold the promise of addressing many of the scalability and e ciency concerns that have plagued the industry.

Bitcoin and cryptocurrency represent a seismic shift in the world of nance. While they face signi cant hurdles in terms of regulation, volatility, and public understanding, their potential to democratize nance and revolutionize various industries cannot be overlooked. As we move further into the digital age, the role of cryptocurrency is likely to become increasingly prominent, reshaping our nancial landscape in ways we are only beginning to comprehend.

Despite these challenges, the potential of Bitcoin and cryptocurrency is undeniable. They o er a new paradigm for nancial transactions, one that is faster, cheaper, and more inclusive. They have sparked a wave of innovation, giving birth to a thriving ecosystem of decentralized applications, smart

contracts, and initial coin o erings (ICOs).

Furthermore, the underlying blockchain technology has applications far beyond nance. It is being explored for use in areas such as supply chain management, voting systems, and even social networking, demonstrating its transformative potential.

The Future of Crypto: A Work in Progress

Cryptocurrency is a rapidly evolving eld with immense potential to disrupt traditional nancial systems. While challenges remain, the underlying technology o ers revolutionary possibilities for secure, transparent, and e cient transactions.

While the journey of Bitcoin and cryptocurrency may be fraught with volatility and uncertainty, the underlying potential for disruption and innovation cannot be ignored. As we navigate the ever-evolving landscape of nance, one thing is clear: the era of digital currency is here to stay, and its impact will be felt far and wide. Whether Bitcoin ultimately ful ls its destiny as digital gold or gives way to a new generation of cryptocurrencies remains to be seen. However, one thing is certain: the revolution has only just begun.

The future of nance, it seems, is digital, decentralized, and potentially very lucrative for those willing to embrace the change. As with any new technology, there are risks involved, but the rewards could be substantial for those who navigate this exciting new frontier with care and foresight. So, buckle up and get ready for the ride, as Bitcoin and cryptocurrency continue to unleash the future of nance.

Womenpreneur Middle East | 17 THE TRENDS

Harnessing the Healing Power of Bonsai: Enhancing Horticulture Therapy in Healthcare

Horticulture therapy, a practice that utilizes plants and gardening activities to enhance physical and emotional well-being, has gained recognition for its therapeutic bene ts. This article delves into the scienti c evidence supporting the use of bonsai in horticulture therapy, speci cally within hospital and hospice settings. By exploring the physical and emotional e ects of horticulture therapy, we uncover how bonsai cultivation can positively impact patients' overall health and contribute to their healing journey.

Horticulture therapy harnesses the innate connection between humans and nature to promote healing. Engaging with plants has been scienti cally proven to reduce stress, lower blood pressure and heart

rate, enhance immune function and improve cognitive function. Additionally, horticulture therapy fosters a sense of accomplishment, purpose, and connection to nature, leading to improved self-esteem and mental well-being.

Bonsai, the art of cultivating miniature trees in containers, provides a unique and captivating avenue for horticulture therapy. As a blend of artistry and horticulture, bonsai cultivation requires patience, attention to detail, and a deep connection with nature. The process of shaping and nurturing bonsai trees provides a hands-on experience that promotes physical and emotional well-being. Scienti c research has demonstrated the physical bene ts of engaging

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with bonsai in horticulture therapy. Firstly, spending time with bonsai trees has been shown to reduce stress levels by lowering cortisol, a hormone associated with stress. This e ect can lead to a decrease in blood pressure and heart rate, resulting in a calmer physiological state for patients. Additionally, the act of caring for bonsai involves physical activities such as pruning, watering, and repotting, which can help improve motor skills, exibility, and coordination.

The emotional bene ts of bonsai in horticulture therapy are equally signi cant. Research has shown that exposure to natural environments, including bonsai trees, can reduce anxiety, improve mood, and increase feelings of relaxation and well-being. The presence of bonsai in hospital and hospice settings creates an environment of tranquility, o ering patients a sense of comfort and emotional support during their healing journey. Moreover, the process of cultivating bonsai can foster a sense of purpose, accomplishment, and self-esteem, which can positively impact patients' overall emotional well-being.

The integration of bonsai in hospitals and hospices has been gaining momentum as a means to enhance the therapeutic environment. Bonsai gardens and individual trees can be strategically placed in waiting areas, patient rooms, and outdoor spaces to provide a visually appealing and calming atmosphere. The presence of bonsai promotes relaxation, reduces stress, and contributes to a sense of well-being for patients, families, and sta .

The art of bonsai cultivation represents a harmonious blend of artistry and horticulture, an embodiment of nature's therapeutic embrace. As healthcare continues to evolve towards a more holistic approach, the inclusion of bonsai in horticulture therapy stands as a testament to the enduring power of nature in healing the body, mind, and soul.

Bonsai, an ancient Japanese art form that involves growing miniature trees in pots, holds far-reaching therapeutic bene ts that extend beyond its aesthetic appeal. The meticulous care and attention required to cultivate bonsai trees provide individuals with an opportunity to connect with nature, cultivate mindfulness, and foster a sense of calm amidst life's challenges.

At its core, horticulture therapy harnesses the innate connection between humans and the natural world to promote healing and well-being. Through activities such as planting, nurturing, and tending to plants, individuals can experience a range of physical and psychological bene ts. Bonsai cultivation, with its focus on precision and patience, o ers a unique avenue for individuals to engage in therapeutic gardening practices.

One of the key bene ts of bonsai cultivation lies in its ability to reduce stress and anxiety. The act of tending to bonsai trees requires individuals to slow down, focus their attention on the present moment, and engage in mindful practices such as pruning, wiring, and shaping the trees. This meditative process promotes relaxation, reduces cortisol levels, and instills a sense of tranquility and inner peace.

Moreover, bonsai cultivation has been shown to improve mental clarity and cognitive function. The intricate nature of caring for bonsai trees stimulates the brain, enhances concentration, and promotes problem-solving skills. As individuals immerse themselves in the art of bonsai, they develop a deeper understanding of the interconnectedness

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of all living things, fostering a sense of harmony and balance within themselves.

In addition to its mental health bene ts, bonsai cultivation can also have a positive impact on physical well-being. Engaging in gardening activities, even on a small scale with bonsai trees, promotes physical activity, improves dexterity, and enhances motor skills. Furthermore, spending time outdoors in natural environments has been linked to reduced blood pressure, improved immune function, and overall better health outcomes.

The therapeutic potential of bonsai cultivation extends beyond individual well-being to encompass broader societal bene ts. In healthcare settings, incorporating bonsai cultivation into horticulture therapy programs can enhance patient outcomes, reduce reliance on pharmaceutical interventions, and promote holistic healing.

Bonsai gardens in hospitals, nursing homes, and rehabilitation centers o er patients a serene and nurturing environment where they can reconnect with nature and embark on their healing journey.

As we navigate the complexities of modern life, it is increasingly crucial to seek out holistic approaches to wellness that address the mind, body, and spirit. Bonsai cultivation, with its ancient roots and profound therapeutic bene ts, o ers a timeless remedy for the stresses and strains of contemporary living. By harnessing the healing power of bonsai, we can cultivate inner harmony, nurture our well-being, and cultivate a deeper connection to the natural world.

Bonsai cultivation represents a powerful tool for enhancing horticulture therapy in healthcare. Through its meditative practices,

stress-reducing bene ts, and holistic healing potential, bonsai o ers individuals a pathway to greater well-being and resilience. By incorporating bonsai cultivation into healthcare settings, we can harness the transformative power of nature to promote healing, restore balance, and cultivate a brighter, healthier future for all.

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WOMENVERSE CAPTURES

PRODUCER

Vivek Malik

DIRECTOR

Sumayra and Team

DESIGNER

AMR Couture

FASHION ADVISOR

Mira Rustom

MUA & HAIR

Zara

Tony Studio

WOMENPRENEURS

Miriam Abadi, Dr. Kasia, Dr. Ra f Tayara, Claudia Pinto, Tianyu Zhang, Amani Waqi, Amal Waqi

IN ASSOCIATION

NASA Studio

Dubai, UAE

GALLERY

EMPOWERMENT

RESILIENCE

INSPIRATION

ACHIEVEMENT

Miriam Abadi: Building TRU & Beyond Rooted in Authenticity

Within the vibrant realm of entrepreneurship, few individuals stand out as profoundly as Miriam Abadi. Miriam has harnessed her multifaceted talents and experiences to create a platform that transcends boundaries and rede nes industry standards. Her journey is a testament to empowerment, innovation, and the relentless pursuit of a vision. As the founder of TRU & Beyond, Miriam has not only carved a niche for herself but has also rede ned the very essence of modern entrepreneurship.

A Social Media In uencer with a Powerful Message

Miriam Abadi is not just an entrepreneur, she is an editor, in uencer, devoted mother, and partner. She embodies the spirit of the modern woman, juggling multiple roles with grace and determination. Miriam's in uence extends far beyond the boardroom. With a loyal following exceeding 200,000 on Instagram, she has carved a niche for herself by sharing content that resonates deeply with her audience. Her authenticity is a breath of fresh air in a world saturated with curated images and disingenuous narratives. Miriam's candor about the struggles and triumphs in her pursuit of mental, physical, and spiritual well-being sets her apart. She advocates for a refreshing mindset shift, prioritising the importance of fostering a supportive community and achieving holistic wellness above all.

TRU & Beyond: A Sanctuary for Authentic Connections

TRU & Beyond, an extension of Miriam's vision, is a testament to her commitment to breaking barriers. Rooted in her love for beauty and wellness, the platform serves as a safe online community. Here, taboos, stigmas, and stereotypes nd no place, making way for open conversations and authentic connections. The platform is a re ection of Miriam's belief in the power of community and the importance of creating a space where individuals can embrace their true selves without fear or judgment. Through her advocacy for community and holistic wellness, Miriam has transcended the conventional boundaries of entrepreneurship, ushering in a new era of authenticity and empowerment. TRU & Beyond is not just about wellness, it's about creating a movement of genuine well-being and empowerment for all.

A Bold Leap of Faith: From Marketing Guru to Wellness Champion

What truly sets Miriam's story apart is her audacious decision to leave behind a thriving 13-year career in marketing to pursue TRU & Beyond with steadfast dedication. This bold move speaks volumes about her solid belief in the power of the digital space to enact positive change. It takes a rare blend of vision

EXCLUSIVE INTERVIEW Womenpreneur Middle East | 29
In a world of ltered realities and curated personas, authenticity shines as a beacon of truth.

and audacity to walk away from the familiar and embrace the unknown, yet Miriam did so with rm resolve. Her journey serves as a proof to the transformative power of following one's passion, even in the face of uncertainty.

Miriam Abadi's story is one of empowerment, innovation, and constant commitment to her ideals. Through TRU & Beyond, she has not only rede ned industry standards but has also sparked a movement, a movement centered around genuine well-being and empowerment for all. Miriam's legacy transcends mere business success, it is a legacy of inspiration, resilience, and the relentless pursuit of a vision.

The Power of Authenticity

At the heart of Miriam's success lies her authenticity. She is not afraid to share her struggles and victories, creating a space for her audience to do the same. This authenticity has fostered a community that values openness, vulnerability, and genuine connections. Miriam's approach to wellness is holistic, encompassing mental, physical, and spiritual health. She believes that wellness is not a destination but a journey, one that involves self-discovery, growth, and the courage to embrace one's true self.

The Impact of TRU & Beyond

TRU & Beyond's impact goes beyond the con nes of the digital world. Miriam's dedication to mental health awareness and self-care has inspired countless individuals to prioritize their well-being. Her platform has served as a springboard for many, encouraging them to embrace their vulnerabilities and embark on journeys of self-discovery.

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EXCLUSIVE INTERVIEW

The Legacy of Miriam Abadi

Miriam Abadi's story is one of empowerment, innovation, and the relentless pursuit of a vision. Through TRU & Beyond, she is shaping a legacy that transcends business, impacting lives and inspiring others to embrace their true selves. Her journey is a reminder that success is not just about the numbers but about the lives we touch and the di erence we make. As Miriam continues to break barriers and challenge norms, she is paving the way for a future where wellness and empowerment are at the forefront.

A Glimpse into the Future

As we look towards the future, we can only expect Miriam Abadi and TRU & Beyond to continue making waves, breaking barriers, and inspiring change. Her story is a beacon of hope and inspiration, reminding us that with dedication, passion, and authenticity, we too can make a di erence. As TRU & Beyond continues to ourish, Miriam Abadi's in uence is certain to grow. With her persistent passion and dedication to empowering others, she is poised to make a signi cant impact on the beauty and wellness industry. It will be exciting to see how TRU &

Beyond evolves and how Miriam continues to rede ne the boundaries of what it means to be a successful entrepreneur in the digital age.

Womenpreneur Middle East | 31 EXCLUSIVE INTERVIEW

THE INTERSECTION OF ART AND SCIENCE

Exploring environmental Kasia Sterriker

WITH

MEDIUMS

Environmental Artist and Scientist

Kasia Sterriker is a multifaceted environmental artist and scientist who has been creating visually striking installations that bridge aesthetics, ecology, and technology for over 15 years. Her work as a renowned bonsai expert, sustainable planning consultant, and biophilic design advocate has earned her international recognition and acclaim. Kasia's work not only captivates the eye but also nourishes the soul with its profound messages of ecological harmony. In this conversation, we see her creative process, inspiration, and vision for the future as she relocates to the UAE.

Kasia’s, journey into environmental art and biophilic design is deeply rooted in her family's legacy. We asked her about the initial spark for interest in this eld, and she answered, “My grandfather, an engineer and university lecturer, instilled in me a love for science and its potential to improve our environment. Meanwhile, my father, a bonsai master, artist, and educator, nurtured my passion for art using organic media. Their in uences led me to explore the intersection of art and science, where I found my calling in creating visually striking installations that bridge aesthetics, ecology, and technology.” She believes that success in art is born out of a desire to create and inspire, to in uence others through your work.

Kasia’s work seamlessly integrates art and science. She elaborated on how each discipline contributes to her creative process and her approach, “Art allows me to express emotional and conceptual ideas, while science provides the foundation of knowledge in ecological systems, dendrology, and physiology. By combining these disciplines, I create installations that not only convey aesthetic beauty but also re ect ecological principles, raising awareness about environmental issues. Art and science work hand in hand, with art providing emotional impact and science o ering rigor and accuracy.”

Kasia’s passion for uniting humankind and nature through creative expression is palpable. As she embarks on her journey in the UAE, her multidisciplinary approach to environmental art promises to inspire and educate audiences worldwide, fostering a deeper connection to the natural world and paving the way for an ecologically harmonious future. “My decision to relocate to the UAE was motivated by my desire to explore and incorporate the unique environmental elements of the region into my art. The UAE's diverse landscapes, from desert dunes to coastal areas, present a rich canvas for me to explore and interpret through my

installations. I envision incorporating the region's natural elements, such as plant species mentioned in the Holy Quran and traditional design motifs, to create a dialogue between the environment and the audience. The UAE's commitment to sustainability and its emphasis on preserving its natural heritage aligns perfectly with my artistic vision.” She a rmed.

“My fascination with the resilience and beauty of native trees in the UAE, combined with my extensive experience as a bonsai expert, inspired this project. I see it as an opportunity to celebrate and raise awareness about the importance of preserving these native species and their habitats, while also exploring the unique aesthetic and cultural signi cance of bonsai. By showcasing the beauty and symbolism of bonsai, I hope to inspire a deeper connection between people and nature.” Kasia told us about her current project focusing on Bonsai-based environmental art and the native trees of the UAE and she shared that the inspiration for this particular direction.

Accepting the biophilia theory is essential for environmental artists and scientists to create meaningful and in uential installations. As an environmental artist, Kasia found interest in creating landscapes and

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bringing the beauty of nature into our built environments. “My background as a scientist provides me with a deep understanding of ecological systems, sustainability principles, and the impact of human activities on the environment. This knowledge informs my artistic practice by allowing me to approach my art with a sense of responsibility and environmental consciousness. On the other hand, my artistic practice enhances my scienti c work by fostering creativity, imagination, and emotional connections, enabling me to communicate complex environmental concepts to a wider audience.” She told me about her background as a scientist and artist and vice versa.

Combining art, science, and environment is challenging while creating art forms. With her profound knowledge and experience in creating, she is balancing everything. Kasia talked about the challenges she faced while blending art, science, and environmentalism, “One challenge I've faced is ensuring the survival and health of the trees in my installations, considering factors like temperature, humidity, sunlight, and soil

conditions. Collaborating closely with horticulturists and environmental experts helps me maintain optimal conditions for the trees throughout the installation. Another challenge is integrating scienti c accuracy into my artistic expression, which requires extensive research and consultation with scientists to convey accurate messages about the natural world. Lastly, communicating the urgency of environmental issues without overwhelming the audience is a challenge I address by creating immersive experiences that engage both intellect and emotion.”

Kasia's work is proof of her passion for the environment and her dedication to promoting sustainability through her art. Her installations often feature living plants, including Bonsai trees, which she uses to create visually striking and thought-provoking pieces that highlight the beauty of nature and the importance of preserving it. Kasia is very conscious of climatic changes and global environmental challenges. She shared her views on the importance of

environmental arts in the current scenario, “In the context of today's global environmental challenges, the role of environmental art is evolving to become a powerful tool for raising awareness, inspiring action, and promoting sustainable practices. Environmental art has the potential to engage people emotionally, fostering a connection with nature and motivating individuals to become advocates for environmental conservation. It can also serve as a platform for dialogue and collaboration, bringing together artists, scientists, policymakers, and communities to address pressing environmental issues and explore innovative solutions. Environmental art can ignite change at both individual and societal levels.”

Kasia’s approach to biophilic design, which incorporates elements of nature into the built environment, is rooted in her belief that humans have an innate connection to nature and that our well-being is closely tied to our surroundings. By incorporating natural elements into her designs, Kasia aims to create spaces that promote health,

Kasia’s art seamlessly merges aesthetics and ecology, echoing her passion for science and art.
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happiness, and productivity. Looking ahead, Kasia talked about aspirations for her work in the UAE and beyond. Kasia wants to make an impact with her Bonsai-based environmental art and she added, “I aim to create a signi cant impact in the UAE and beyond with my Bonsai-based environmental art, particularly in horticulture therapy and public health, as I believe nature's healing power can transform individuals' well-being. I want to create immersive experiences using Bonsai-based environmental art, promoting mental and physical well-being through its calming qualities. I wish to integrate bonsai into public spaces, hospitals, and healthcare facilities for healing and rejuvenation.

I plan to collaborate with healthcare professionals and researchers to explore the therapeutic bene ts of bonsai and develop evidence-based practices in horticulture therapy. I want to demonstrate the positive impact of bonsai on mental health, cognitive function, and overall quality of life. I wish to share my knowledge and experience globally, raising awareness about its potential and advocating for its integration into healthcare systems. My goal is to promote bonsai use for enhancing well-being and creating healing environments.”

Kasia's work is not only visually stunning but also serves as a powerful reminder of the need to protect our environment. Through her art, she hopes to inspire others to take action and make positive changes in their own lives and communities. With her unique approach to blending art and science, she is creating visually stunning and thought-provoking pieces that inspire and educate audiences worldwide.

EXCLUSIVE INTERVIEW Womenpreneur Middle East | 35

BREAKING BOUNDARIES

and spreading smiles WITH Dr. Ra f Tayara

the pediatric dentist

Dr. Ra f Tayara, a well-known name in the eld of paediatric dentistry, is making a signi cant impact on children's oral health and empowering fellow women to break barriers in their careers. From humble beginnings to becoming a beacon of inspiration for women and mothers across the globe, her journey is one of resilience, passion, and unwavering determination. Dr. Tayara, a ectionately known as Dr. Smile, is a Lebanese-Canadian international paediatric dentist with an inspiring story of perseverance and success. It’s an honour to sit down with Dr. Tayara to learn more about her incredible career and to dive into her amazing tale.

Dr. Tayara’s journey from modest roots to becoming a renowned paediatric dentist is truly inspiring. Tayara shared her inspiration for paediatric dentistry with us, “Life has a funny way of guiding you, sometimes into your passion. My epiphany came in a Montreal children’s hospital, watching paediatric dentists work miracles with kids. At that moment, I knew it was my path. It’s more than a job; it’s a passion that lls each day with joy. To get here, I

navigated through 5-7 years of dental school, followed by 3-5 years of specialized training focused on the unique needs of young patients from their psychology to their medical and dental care. Finding My Calling in Paediatric Dentistry, whether it’s a child with special needs, behavioural issues, or a healthy kiddo, we’re trained to ensure they leave with a smile. Paediatric dentistry isn’t just about teeth; it’s about the heart. Since then, it’s what I do best!”

As a single mother of twins, she juggled her demanding profession with raising her children, eventually settling in Dubai to build and grow her practice. Handling children during dental check-ups is not an easy job. Tayara told us about the unique challenges she encountered while treating children in a foreign environment, “Paediatric dentistry is a very challenging practice. It’s really about understanding child psychology at its core and combining your technical skills to treat your child patient in the fastest and most e cient way. Children have a short attention span, so you need to be the best and the fastest at the same time. Being in Dubai, it’s an extra challenge as I’m meeting children from all over the world, speaking di erent

languages and coming from various cultures, so you need to add on your existing challenges and communication barriers too.” She spoke.

What sets Dr. Tayara apart is not just her technical skills and knowledge, but her ability to connect with her patients and their families. Coming from a multicultural background, she speaks French, English, Arabic, Spanish, and Dutch, which allows her to communicate e ectively with the diverse population of the UAE.

Tayara believes that this enhances her ability to connect with patients and their families. “They say when you learn and speak a Language, you get to learn a whole new culture and way of thinking! Well, I was lucky to learn many languages in my life. Language is a great tool I use in getting closer to my little patients at my practice. Especially when little children can only speak their native language. It helps gain their trust and make familiar jokes. Children thrive on familiarity and giving them a sense of their mother language adds to their comfort on my chair.” She said with pride.

Dr. Tayara's practice focuses on seeing children as

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early as one for their rst dental visit, early prevention of oral childhood caries, and early correction of facial growth and malocclusions in children. We asked her about some of the most common oral health issues observed in children and the preventive measures she recommends to parents, “The UAE and the GCC region are witnessing still one of the red zones on the global map for Early Childhood Caries. At least 7 out of 10 kids who come to my practice have early childhood cavities. It’s a bacterial oral disease that children su er from, it can a ect their growing curve, their eating habits, their stress level, their well-being, mood, and self-esteem. But guess what? It’s preventable! Just by starting early by taking your child to a paediatric dentist by the age of one. Get it done by Age One!” She passionately talked about changing lives and ensuring that her patients have healthy, happy smiles for life.

Dr. Tayara specialised in early orthodontics and is one of the rst providers of Invisalign First in the Middle East. “This tool has revolutionised my practice. Technology and Arti cial intelligence go hand in hand with Clear Aligner treatment for children. We use 3D scanners and AI tools to take digital prints of teeth and jaws. We can expand the jaws, allowing children to

breathe better, alleviate teeth crowding, for better hygiene and function, and especially give the child con dence in smiling; as bullying at schools is a big issue these days.” She added the bene t of this technology.

Tayara’s advocacy for oral health awareness spans across various platforms. She talked about the most e ective strategies in reaching and educating communities about the importance of paediatric dental care, “I have been involved in public health for over 15 years, especially in the Middle East and GCC. Being in the media, speaking on TV shows, radio, and podcasts helped a lot in raising paediatric health awareness. Being close to communities helped too. I often hold awareness events for parents, and mothers, in schools, nurseries, and hospitals and this makes me learn about how I need to change things in my practice to serve my patients in a better way.

Lately, I have published two children’s books, aiming at raising awareness, and beating dental phobia in children. It’s a great way to introduce your child to his dental home journey. It helps build a positive

EXCLUSIVE INTERVIEW Womenpreneur Middle East | 39

attitude towards the dentist. Can’t wait to share it all with you!” She concluded with utmost pleasure.

You can purchase the book through her website: www.ra ftayara.com and social media channels: @doctortayara

Dr. Ra f's journey epitomizes resilience and passion, breaking barriers in paediatric dentistry and spreading smiles.

Womenpreneur Middle East | 40
“ “

Empowering Communities: Claudia Pinto's Journey of Philanthropy and Sustainability

In a world where inequality and environmental challenges persist, individuals like Claudia Pinto stand out as beacons of hope, dedicated to creating positive change through philanthropy and sustainable initiatives. From empowering women to fostering collaboration and advancing education, Claudia's journey exempli es the transformative power of social entrepreneurship aligned with the United Nations Sustainable Development Goals (SDGs).

A Vision of Equality and Sustainability

Claudia Pinto's journey into philanthropy and sustainability was sparked by a fundamental belief in equality and sustainability. Witnessing rsthand the challenges faced by women in various communities, Claudia was inspired to dedicate her career to promoting gender equality and empowering marginalized groups. Her passion resonates deeply with the United Nations Sustainable Development Goals, particularly SDG 5

on Gender Equality, re ecting her commitment to creating a more equitable world.

Creating Sustainable Impact

One of Claudia's proudest initiatives is her commitment to providing vocational training and entrepreneurship opportunities for women in underserved communities. By directly addressing SDG 4 on Quality Education and SDG 8 on Decent Work and Economic Growth, this initiative has empowered women economically, transforming them into leaders and role models within their communities. Additionally, Claudia's

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collaboration with organizations like the CH Hoop Foundation has led to the construction of schools, such as the "Seeds of Life" school in Zanzibar, providing access to quality education and laying the foundation for a brighter future for countless children.

Fostering Collaboration for Greater Impact

Central to Claudia's approach is the fostering of collaboration and partnerships across diverse regions and organizations. By actively seeking out like-minded partners, regardless of geographic location or sector, Claudia maximizes the impact of her philanthropic endeavors, touching upon multiple SDGs, particularly SDG 17 on Partnerships for the Goals. Through these collaborations, Claudia ensures that her e orts are sustainable and have a lasting impact on the communities she serves.

Balancing Philanthropy and Business

As a leader in both philanthropy and business, Claudia understands the importance of balancing the two aspects of her career to drive positive social change while achieving business objectives. By aligning her business goals with her philanthropic values, Claudia contributes to broader agendas of sustainable development outlined by the SDGs, particularly SDG 3 on Good Health and Well-being and SDG 4 on Quality Education.

Advice for Making a Meaningful Impact

Re ecting on her own experiences and successes, Claudia o ers valuable advice to individuals and organizations looking to make a meaningful impact in the eld of philanthropy and social entrepreneurship. She emphasizes the importance of having a clear vision, committing to long-term sustainability, building genuine relationships, listening to community needs, and staying adaptable in approach. Claudia reminds us that even small actions can make a signi cant di erence in creating positive change and contributing to the achievement of the SDGs.

Conclusion

Claudia Pinto's journey of philanthropy and sustainability serves as an inspiring example of how individuals can make a meaningful impact in creating a better world for all. Through her

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unwavering dedication to empowering women, fostering collaboration, and advancing sustainable development, Claudia is not only changing lives but also shaping a brighter future for generations to come. As we strive towards a more equitable and sustainable world, Claudia Pinto's story reminds us that with passion, dedication, and collaboration, anything is possible.

Claudia’s dedication to philantrophy and sustainability illuminates the path towards a more equitable and environmentally conscious world
“ “
EXCLUSIVE INTERVIEW

Bridging Cultures and Businesses: Victory Zhang, The Dubai Connector

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Victory Zhang emerges as a formidable force, bridging gaps between China and the Middle East with unparalleled expertise and vision. With a diverse portfolio spanning industries from green energy to property, technology, and art. Victory's journey is a testament to innovation, resilience, and unwavering commitment to fostering global connections. Victory Zhang isn't an average businesswoman. She's a whirlwind of energy and cultural connection, a bridge between China and the Middle East. Here's an in-depth look into her journey, achievements, and vision for the future.

Building Bridges from Beijing to Dubai Victory’s journey traverses’ various industries and continents. Victory shared her inspiration to venture into entrepreneurship, particularly in facilitating connections between China and the Middle East, “My journey into entrepreneurship stemmed from a deep-seated passion for fostering international collaborations and cultural exchange. Having witnessed the rapid growth and development in both China and the Middle East, I saw immense potential in facilitating connections between these two dynamic regions. The cultural richness of both areas, coupled with their burgeoning economies, presented a unique opportunity to build bridges and create mutually bene cial partnerships.” She spoke.

Victory started her career selling luxury goods. She talked about how that experience translates into her real estate success, “Understanding luxury brands taught me the importance of building relationships and exceeding expectations. It's about more than just a product or a property, it's about creating a personalised experience. This client-centric approach has been invaluable in the real estate world.” Victory is currently the Chairman of Longying Event & Marketing Management and the Vice Chairman of the UAE Henan Province Chamber of Commerce. Her journey began with a stint in sales and customer service, which eventually led to business development roles in various sectors. She has been fortunate to work with prestigious organizations like Emaar, Nakheel, and Ahmed Seddiqi & Sons, where she honed her skills and gained valuable experience.

Victory’s involvement in initiatives such as the China-Arab Culture & Arts Exchange Platform and collaborations with renowned gures like Jackie

Chan highlights her commitment to cultural exchange. She told us about the perception of the role of culture in fostering business relationships and driving economic growth, “Culture plays a pivotal role in fostering meaningful connections and driving economic growth. By embracing cultural diversity and promoting cross-cultural understanding, businesses can establish deeper, more authentic relationships with partners and stakeholders. Cultural exchange not only enriches our perspectives but also opens doors to new opportunities and markets. In today's interconnected world, businesses that prioritize cultural sensitivity and inclusivity are better positioned to thrive on a global scale.”

Victory mentioned a focus on family businesses. Family businesses are the backbone of many economies, especially in China. Her goal is to connect these businesses with the vast potential of Dubai. Victory helps them navigate the market, nd suitable properties, and establish themselves in this thriving region. Beyond business connections, Victory seems passionate about cultural exchange. She told us more about her China-Arab platform, “Cultural understanding is vital for successful business partnerships. Through my platform, I foster exchange programs, organize art exhibitions, and even host events featuring Chinese comedians in the Gulf region. Breaking down cultural barriers is key to building lasting connections.”

Victory’s achievements, from being recognized by esteemed organizations like LVMH Group to her involvement in high-pro le projects such as Jackie Chan's "Kung Fu Yoga," are truly remarkable. Victory talked about how she is balancing her entrepreneurial pursuits with a commitment to cultural initiatives and artistic endeavours, “Balancing entrepreneurial pursuits with cultural initiatives and artistic endeavours requires meticulous time management and a deep sense of purpose. I believe that each endeavour complements the other, contributing to a holistic approach to business and personal ful lment. Whether it's closing a major deal or collaborating on a cultural exchange project, I strive to maintain a sense of alignment with my values and aspirations. This balance not only fuels my passion but also enables me to make a meaningful impact in both the business world and the realm of cultural exchange.” She shared with pride.

Victory’s role as Vice Chairman of the UAE HeNan Province Chamber of Commerce underscores her dedication to fostering economic cooperation between

China and the Middle East. She highlighted some of the key initiatives or projects she is currently involved in, “As Vice Chairman of the UAE HeNan Province Chamber of Commerce, my focus is on facilitating strategic collaborations and business opportunities between China and the Middle East. Currently, we are working on initiatives aimed at promoting investment, trade, and cultural exchange between our respective regions. From organizing trade missions and investment forums to facilitating partnerships in key sectors such as real estate, technology, and tourism, our goal is to foster long-term, mutually bene cial relationships that drive sustainable growth and prosperity.”

Looking ahead, Victory told us about her aspirations for the future, both in terms of entrepreneurship and cultural exchange, “My aspirations for the future are rooted in a commitment to continued innovation, collaboration, and positive impact. In the eld of entrepreneurship, I aim to further expand my business ventures, leveraging emerging opportunities and pioneering new pathways for growth and success. Similarly, in the domain of cultural exchange, I aspire to deepen my involvement in initiatives that promote cross-cultural understanding, celebrate diversity, and foster meaningful connections between people from di erent backgrounds. Ultimately, my goal is to contribute to a more interconnected, harmonious world where businesses thrive, and cultures ourish in harmony.” Victory Zhang's journey exempli es the transformative power of entrepreneurship and cultural exchange. Through her unwavering commitment to fostering connections between China and the Middle East, she embodies the spirit of innovation, collaboration, and global citizenship. As she continues to chart new territories and inspire others along the way, Victory stands as a beacon of hope and possibility in an increasingly interconnected world.

EXCLUSIVE INTERVIEW Womenpreneur Middle East | 45

Crafting Elegance: Mukta’s Journey Through Luxury Styling and Entrepreneurship

Mukta Shahdadpuri is a young trailblazer in the world of luxury design and fashion curation. She creates custom experiences that combine her artistic vision with astute planning. As the visionary behind The Style Circuit and the co-founder of The Collective, she paves the route of personalized fashion, seamlessly intertwining passion with professionalism. In an exclusive talk, Mukta shares insights into her entrepreneurial journey, o ering invaluable advice on business management, re ecting on her unique approach to styling, and envisioning the evolving role of women in leadership within the industry.

Embarking on a Stylish Odyssey

Mukta's journey into the world of fashion was a consequence of her roots in nance, fuelled by a strong passion for style cultivated over years of attention and curiosity. Mukta was born and raised in Lagos, Nigeria. She completed her graduation in Economics and Psychology from the US. A decade-long career in nance preceded my plunge into the world of style. "My tryst with fashion began 12 years ago," she recalls, reminiscing about her gradual beginnings as a personal shopper and stylist for clients across India and the UK. “What started as a passion project soon blossomed into a full- edged business- The Style Circuit, which was proof of my dedication and a keen eye for design. I started small, building a client base through word-of-mouth and networking. Over the years, in addition to styling, I have hosted and curated trunk shows and private previews for international brands and luxury fashion labels in the region. I am also the co-founder of The Collective which is a series of luxury lifestyle fashion events during the year."

Getting Around the Luxury Scene

Leading a luxury styling brand surely comes with its

challenges. “Running a luxury styling brand requires a delicate balance of creativity and strategic management. An organized approach and attention to detail are paramount in ensuring the seamless execution of services. However, establishing and nurturing strong client relationships along with a high level of relatability and trust is the cornerstone of success.

Embracing Fashion Evolution

The fashion industry is undergoing a paradigm shift, with technology playing an increasingly prominent role in the styling process. “Virtual consultations and augmented reality are revolutionizing the way clients experience fashion. There is a growing emphasis on sustainable and ethical fashion choices, in uencing the way stylists curate wardrobes for their clients as

well. We have also witnessed a shift towards more inclusive representation in the industry especially in the last few years, embracing diverse body types, genders, and cultural backgrounds. As the industry embraces inclusivity and diversity, we witness a transformative shift towards more conscious and responsible practices.” She added her views on the latest trends. As Mukta continues to rede ne the boundaries of luxury styling, her commitment to excellence serves as an inspiration to aspiring entrepreneurs and fashion enthusiasts alike.

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Cultivating Success: Lama Bechara's Blossom NurseryNurturing Tomorrow's Leaders

Sophie, the visionary Founder and CEO of Nabta Health, epitomizes the essence of empowerment and innovation in the healthcare sector. With a passion for revolutionizing women's health in emerging markets, Sophie's journey is a testament to her unwavering commitment to creating positive change.

Before embarking on her entrepreneurial ventures, Sophie honed her skills as a technology consultant at Accenture. However, her true calling emerged when she ventured into impact-driven startups, including myZindagi and Le Plastics, addressing critical issues in healthcare and environmental sustainability. Sophie's transformative journey took a pivotal turn when she moved to Dubai in 2016, driven by a fervent desire to make a di erence in women's health. Inspired by startling statistics on women's health in the MENA region, Sophie founded Nabta Health, a pioneering platform aimed at revolutionizing healthcare delivery for women. In addition to her groundbreaking work with Nabta Health, Sophie's dedication to promoting gender parity in the investment landscape led her to establish the 2022 Female Angels movement. By identifying and showcasing female angel investors in MENA, Sophie is spearheading initiatives to bridge the gender gap

Nurturing the early years of a child's life lays the groundwork for their future success, shaping their character, emotional intelligence, and cognitive abilities. Amidst the plethora of options available, Blossom Nursery stands out as a beacon of excellence in Early Years Education. Led by Lama Bechara, CEO of Babilou Family in the Middle East and India, Blossom Nursery is a testament to educational innovation and nurturing care. With over 1,150 nurseries and early education centers spanning 12 countries, Babilou Family boasts a legacy of educational excellence. Lama Bechara's visionary leadership has propelled the growth of the group in the region, ensuring the delivery of unparalleled educational o erings. Blossom Nursery, with its 26 nurseries across 3 Emirates in the UAE, has become synonymous with quality early education, welcoming over 3,000 children daily. What sets Blossom Nursery apart is its commitment to holistic development and individualized care. Rooted in the Early Years Foundation Stage (EYFS) framework, the curriculum is meticulously crafted to nurture each child's unique potential. The nurturing environment fosters a sense of security and

in early-stage investments. Sophie's educational background in History from the University of Cambridge and an MBA from Quantic School of Business and Technology underscores her multifaceted approach to addressing healthcare challenges.

As a prominent spokesperson for Nabta Health, Sophie advocates for women's health issues ranging from puberty to perimenopause and highlights the importance of addressing chronic diseases such as endocrine, autoimmune, and metabolic disorders. Her advocacy extends to promoting gender parity in healthcare and identifying opportunities for medical tourism in women's health.Sophie's proudest moment lies not in personal accolades but in Nabta Health's recognition by INSEAD for their Master Strategist Day. This accolade underscores Sophie's remarkable leadership and the collective e orts of the Nabta team in driving strategic growth and innovation. Sophie's unwavering dedication to transforming healthcare paradigms epitomizes her as a trailblazer and visionary leader, leaving an indelible mark on the landscape of women's health in the Middle East and Africa.

belonging, empowering children to explore, learn, and grow at their own pace.

“Embracing diversity and inclusion, Blossom Nursery o ers trilingual programs in English, Arabic, and French, fostering language acquisition and cultural appreciation. Moreover, the institution prioritizes sustainability, using eco-friendly materials and reducing its carbon footprint to create a greener future for generations to come,” says Lama. She further added, “At Blossom Nursery, education extends beyond the classroom, instilling values of resilience, creativity, and empathy. Through meaningful social interactions and hands-on learning experiences, children develop essential life skills and forge lifelong friendships.” With a team of dedicated professionals from diverse backgrounds, Blossom Nursery is committed to providing a nurturing environment where every child thrives. Guided by a shared vision of excellence and inclusivity, Blossom Nursery is not just a place of learning but a home away from home for young minds to blossom and ourish.

Empowering Healthcare: Sophie's Journey to Revolutionize Women's Health with Nabta Health

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Reviving Con dence, One Smile at a

Time: Dr. Sana Nabeel, Founder of Elements Medical Center

Dr. Sana Nabeel, founder of Elements Medical Center in Sharjah, UAE, is dedicated to restoring self-assurance in smiles. Raised in Mumbai, she aims to revive the power of con dent smiles, as smiling makes us appear more attractive and personable. Her motto is "Put a smile on every face."

As we started our conversation Dr. Sana talked about her motivation to pursue dentistry, "I am a Mumbai native, pursued dentistry due to deeply rooted factors in my upbringing and personal aspirations. I was inspired by the vibrant culture and positive impact of healthcare professionals on people's lives. My fascination with science and biology further fuelled my interest in dentistry. This interest led me to create a practice prioritizing patient-centric care and providing comprehensive oral healthcare services. I believe in the transformative power that positively impacts people's lives which led me to pursue this entrepreneurial path." She said with pride.

Dr. Sana is on a mission to bring back the power of con dent smiles through her clinic in UAE. We asked her about the journey from Mumbai to UAE and establishing her dental clinic. She said, “My journey from Mumbai to establishing my dental practice in the UAE has been a remarkable one, driven by passion. After completing secondary education in Mumbai, I pursued an academic journey to earn a Bachelor's in Dentistry from the prestigious Terna Dental College in Maharashtra, in 2009. I continuously upgraded my skills through courses and specialisations, gained valuable experience working with professionals, and this ignited my entrepreneurial spirit to establish my dental practice.

In September 2016, I founded Elements Medical Centre in Sharjah, UAE, focusing on patient comfort and comprehensive oral healthcare services. The center is known for its state-of-the-art facilities and commitment to excellence.” Dr. Sana’s journey from Mumbai to the UAE has been one of growth, learning, and unwavering dedication to her profession. Her perseverance and the pursuit of excellence shaped her destiny.

Having worked as a dentist for 15 years, in Mumbai and the Middle East, Dr. Sana spoke about how this exposure in uenced her, "I've learned the importance of cultural sensitivity and adaptability in patient care. This taught me to approach each patient with empathy, respect, and understanding of their cultural context. By tailoring communication and

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treatment approaches to align with patients' cultural preferences, I fostered trust and strengthened the doctor-patient relationship.”

Dr. Sana emphasizes the importance of staying updated on dental advancements, particularly in the Middle East, where healthcare technology is rapidly growing. She highlighted patient education and empowerment in preventive care, prioritizing oral hygiene, regular check-ups, and fostering long-term oral wellness, making her a culturally sensitive and forward-thinking.

Elements Medical Center stands out in a competitive industry by prioritizing patient-centred care and ensuring comfort, satisfaction, and well-being. Dr. Sana focuses on the importance of respecting treatment time and avoiding rushing for optimal results. “We use the latest advancements to deliver superior outcomes and a seamless patient

listened to, and empowered in their oral health journey. Our holistic approach focuses on individual patient needs and provides a wide range of services including General Dentistry, Cosmetic Dentistry, Orthodontics, Oral Surgery, and Implantology. Our doctors and support sta are compassionate and dedicated to making each patient's visit a positive experience. We take pride in rede ning dental care standards and strive to exceed expectations at every opportunity.” She a rmed.

Dr. Sana and her team keep up with dental advancements through education, collaboration, and online learning. They attend seminars, collaborate with peers, and subscribe to journals for the latest research. By networking and training in-house, they ensure their patient care evolves with emerging trends, staying at the forefront of dental practice. Dr. Sana’s dedication and hard work brought her a commendable recognition. Congratulations on taking home the Dentist of the Year at the

Dr. Sana's mission to revive con dence through smiles re ects the transformative power of positivity.

Fourth Annual HEALTH Awards! Dr. Sana spoke about this happiness, “This recognition truly inspires me and my team. Winning Dentist of the Year at the Fourth Annual Health Awards in UAE held at Grand Hyatt, Dubai on November 21, 2023, under the esteemed patronage of H.E Sheikh Nahyan Mubarak Al Nahyan, makes us more responsible. It was a tremendous honour to receive the award from him highlighting our team's hard work and dedication. It motivates us to make a positive impact in the

Our patients' trust fuels our passion, and we're excited to continue raising the bar in dental care. Being recognised amongst the distinguished health care professionals and organisations at this signi cant milestone event is truly humbling." She blushed with pride. This month, women entrepreneurs are celebrated, and Dr. Sana Nabeel is recognised for her contributions. We asked her about the challenges and her advice to budding entrepreneurs, and she replied, "As a woman entrepreneur in dentistry, overcoming challenges like time management and multitasking as a working mother was di cult. The UAE's business environment is ranked among the top global for ease of doing business and this in uenced my entrepreneurial journey. I advise aspiring entrepreneurs to embrace their uniqueness, believe in themselves, and take risks. To succeed, surround yourself with a supportive network, continuously learn, adapt to changing circumstances, accept successes and setbacks as opportunities, and maintain a strong connection to passion and purpose.

eld of dentistry.

A heartfelt thanks to our patients for entrusting us with their care. Your trust inspires us to strive for the highest standards continually. I am excited to continue making a positive impact in the eld! ” She concluded the talk with this beautiful message and welcomed the needy to experience their magical touch.

Dr. Sana Nabeel's journey from Mumbai to the UAE is not just a story of dental excellence, but a testament to the power of determination and compassion. As she continues to inspire con dence, one smile at a time, her commitment to patient-centric care and relentless pursuit of excellence shines bright, lighting the way for aspiring entrepreneurs everywhere.

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Amplifying HER Voice: Anna George, Founder of Female Talent Agency

The music industry has long been dominated by male voices, both on stage and behind the scenes. After working with world-renowned companies such as Sony Music Entertainment Middle East, TikTok, and Dubai International Film Festival, Anna George has launched her own company, FTA, with a mission to nurture, grow, and shine a spotlight on talented female musicians in the region. In this interview, we speak with Anna about her journey, her vision for FTA, and her advice for aspiring female musicians.

Anna’s passion for music led her to work with some of the biggest names in the industry, from Sony Music to TikTok. We asked Anna to brief us about her background and what inspired her to launch F.T.A. she replied, “My journey in the MENA music and entertainment industry has been lled with diverse experiences and opportunities to work with talented artists and brands. Throughout my career, I've witnessed the talent of female artists in the region, yet I also recognized the challenges they face in gaining visibility and collaboration. This realisation inspired me to launch Female Talent Agency, the rst female-led creative agency specializing in music and brand partnerships. FTA is driven by a strong sense of responsibility to elevate female musicians from MENA, and I'm thrilled to embark on this journey of empowerment and advocacy.”

Anna is on a mission to empower female musicians through her company. She told us about its uniqueness and what sets F.T.A apart from other creative agencies in the industry, “FTA stands out for its unwavering commitment to championing diversity and empowering female voices in the music industry. We prioritize the representation and visibility of female artists from across the region, o ering them strategic

guidance and support to navigate the complex landscape of the music industry. Additionally, our unique approach combines regional expertise with innovative strategies to facilitate powerful collaborations between brands and artists.”

Anna George’s F.T.A. is making an impact in the MENA music industry. Anna shared her visions about the future of the music industry in the MENA region, particularly for female musicians, “I believe the future of the music industry in the MENA region is bright, for female musicians. At F.T.A. we are committed to being a part of this movement and helping to elevate the voices of female musicians in the region. FTA aims to make an impact by providing a platform for female artists to showcase their talents, connect with brands, and access opportunities for growth and recognition. Through our strategic guidance and support, we empower artists to navigate the industry with con dence and integrity, ensuring that their voices are heard and their contributions are valued. Additionally, FTA seeks to reshape the narrative surrounding female representation in music, challenging stereotypes and promoting inclusivity at every level of the industry.”

challenging and competitive, but with dedication, passion, and a strong support system, anything is possible. Surround yourself with mentors, collaborators, and allies who believe in your vision and full potential. And remember, your voice matters, don't be afraid to speak up, take risks, and pursue your dreams with con dence and determination.”

Anna told us about collaborating with brands to elevate female talent through FTA, “FTA provides brands with a unique opportunity to align their values with social and cultural initiatives by collaborating with female talent. Through music-driven marketing campaigns and live events, FTA creates authentic connections and engagement, highlighting female voices, enhancing brand identity, and contributing to positive social change.” She spoke.

Anna shared her plans to collaborate with brands to elevate female talent through FTA, “FTA provides brands with a unique opportunity to align their values with

Anna George's vision for Female Talent Agency is not just about transforming the music industry, it's about empowering female voices, challenging stereotypes, and driving positive change. As she embarks on this exciting journey, Anna's passion, expertise, and commitment to empowerment serve as inspiration for artists, brands, and industry professionals alike.

50 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

Alex, the founder of Alex's House of Social, is a marketing and educational powerhouse with over 16 years of digital marketing experience. After launching her self-funded venture, House of Social, eight years ago, Alex has helped multiple businesses to grow with her unique marketing strategies. With her published book, sell-out boot camps, masterclasses, and online Rebel Academy, Alex has empowered over 5,000 individuals to make a bold statement with their marketing. Now, she's back with the second edition of her one-of-a-kind learning, networking, and business showcase experience at sea, YACHTCLASS 2.0. In this conversation, we'll learn more about Alex, her journey, and what attendees can expect from this exclusive event.

We started the conversation by asking Alex to brief us about herself and her journey in the digital marketing industry, “I started my career in digital marketing over 16 years ago, working in both agency and entrepreneurial realms. I launched House of Social, my self-funded venture, eight years ago, and since then, I've had the privilege of working with clients all over the world and helping them achieve multiple 6 to 7 gures with my marketing strategies. I'm also a published author, keynote speaker, and frequent guest on Dubai Eye Radio.”

Congratulations Alex on the upcoming launch of YACHTCLASS 2.0! She told us about the inspiration to create this one-of-a-kind event, “YACHTCLASS was born out of a desire to break away from the monotony of traditional business and marketing events and o er something truly unique and memorable. From interactive sessions covering the latest topics in social media to hands-on workshops and the opportunity to showcase their brand's

Sailing Towards Success: Alex, Founder of Alex's

House

products or services, there's something for everyone. But what truly sets YACHTCLASS apart is the sense of camaraderie and community that we foster onboard. It's not just about making connections; it's about building meaningful relationships and supporting one another on our entrepreneurial journeys.” She blushed with pride.

Alex curiously shared with us more about the Business Showcase of YACHTCLASS 2.0 and how it will bene t attendees, “The Business Showcase is one of the major highlights of YACHTCLASS. Attendees can opt to participate or assist their fellow yachtie buddies in putting together a presentation to showcase their brand's products or services. It's a fun and interactive way to network, learn from each other, and gain valuable feedback. I'll also be available to aid attendees in brainstorming ideas before the event.” She clari ed.

Alex enjoyed tremendous success with Alex's House of Social. She told us about her success, and her advice to aspiring entrepreneurs, “I believe the key to success lies in passion, perseverance, and a willingness to constantly adapt and innovate. Throughout my journey, I've stayed true to my mission of empowering individuals to make a bold statement with their marketing, and that passion has been the driving force behind everything I do. My advice to aspiring entrepreneurs is to embrace failure as a learning opportunity, surround yourself with a supportive community, and never lose sight of your vision. And above all, never underestimate the power of big energy and creativity in achieving your goals.”

According to Alex, the future of social media marketing is incredibly exciting, with advancements in technology, AI, and user experience driving innovation across the board. As a forward-thinking strategist, she is constantly monitoring industry trends, experimenting with new tools and platforms, and pushing the boundaries of

of Social and Host of YACHTCLASS

2.0

creativity to stay ahead of the curve. By staying agile, adaptable, and always one step ahead, Alex is con dent that we can continue to lead the way in shaping the future of social media marketing.

Alex's unwavering passion for innovation and empowerment shines through in her upcoming launch of YACHTCLASS 2.0. With her unique blend of creativity, expertise, and big energy, she's not only rede ning the traditional networking event but also inspiring a new generation of entrepreneurs to navigate success at sea.

Alex's journey from digital marketing pioneer to the helm of YACHTCLASS 2.0 re ects her commitment to innovation and community-building in the business world. “ “
51 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

Julie Damini: Transforming the Beauty Industry with Innovation and Expertise

The hairdressing market, a very dynamic ecosystem, mirrors the ever-changing trends and styles that de ne our cultural zeitgeist. A spectrum of creativity and innovation, this industry transcends traditional boundaries, continuously pushing the envelope of artistic expression and personal transformation.

It's a market where traditional craftsmanship intertwines with cutting-edge technologies, where the latest trends in color, texture, and styling techniques are as crucial as the timeless foundations of precision and skill.

Education is a pillar element in this industry. Professionals from all over the world come together in academies and classes to share their skills and learn new ones. It's a continuous learning process that shapes how stylists work with hair. That is where very unique and skilled gures like Julie Damini come into the scene. Julie Damini an educator and master colorist with over 8 years of invaluable experience who aims to revolutionize the hairdressing industry. From her humble beginnings in a small city to establishing herself as a global in uencer in the beauty industry, Julie's journey is nothing short of inspiring.

The beginning of a Journey

"My journey to success kicked o with a solid 5-year education in di erent beauty schools across France. I dedicated myself to honing my skills, and guess what? I graduated not once, but twice. At the ripe age of 21, feeling the need to spread my wings, I boldly left my small city behind and aimed for Paris, the fashion capital of the world."

In the heart of Paris, I swiftly climbed the ranks, taking on the role of salon manager at the young age of 21. Managing teams and overseeing daily operations not only enriched my experience but also o ered valuable insights, fueling my desire to explore entrepreneurship. Following a transformative year in the Parisian scene, I chose to embark on a new adventure, leading me to the lively city of Istanbul." Jullie shared with us when talking about her educational journey, early career development in the beauty industry and decision to venture into a new chapter, which leads her to the city of Istanbul.

“ “

Transforming the beauty industry through innovation and expertise, where tradition meets cutting-edge creativity.

every detail, attract attendees from around the globe, including England, Portugal, Romania, and Ukraine. "Even with mastery in the craft, I'm a perpetual learner. Seeking training from the world's top hair colorists, I draw inspiration from experts like Romeu Felippe from Brazil and Mounir from Lebanon." Julie shared when talking about how much she values continuous learning as the best way to evolve and improve her craft.

Philosophy and Mission

International In uence

"In Istanbul, my career took a pivotal turn. Intrigued by its status as an economic hub and a gathering place for renowned hairdressers worldwide, I collaborated with the legendary master colorist, Ilhan Kaymak. This experience completely transformed my approach to hairdressing, providing me with the essential keys, knowledge, and experiences to make a lasting impact in the industry. Armed with this newfound expertise, I made the strategic choice to return to my roots in France and establish the Julie Damini Academy. With a focus on the 'revolution of balayage,' my training programs have gained recognition across Europe, reaching over 500 hair colorists in countries like France, Belgium, Switzerland, and Italy." Julie shared when discussing a pivotal career moment in Istanbul, where she worked with master colorist Ilhan Kaymak. This experience revolutionized her hairdressing approach, leading her to establish the Julie Damini Academy in France.

Commitment to Excellence

What sets Julie apart is her commitment to excellence. Her academy not only imparts technical skills but also emphasizes the importance of managing social networks, teams, and creating a high-end salon image. Her masterclasses, renowned for their perfection in

Julie's philosophy revolves around prioritizing the well-being of clients and delivering impeccable service from start to nish. She views beauty as a universal concept, recognizing the inherent beauty in every woman. Julie is not just a hairstylist; she is a passionate advocate for helping salon owners grow their businesses, o ering them knowledge and techniques from around the world. julie also talked about her approach and impact in the beauty industry. She emphasized her commitment to perfection, dedication to her craft, and her global vision. "In every endeavor, I epitomize the pursuit of perfection. My dedication to my craft, commitment to education, and global vision position me as a formidable force in the beauty industry. As I continue to inspire and support beauty professionals worldwide, I leave an indelible mark on the industry, ensuring that each client who experiences my expertise never forgets the transformative beauty journey I provide." Julie's initiatives in the Middle East are signi cant, marking the region as the next big thing akin to Europe. She's gearing up to launch her training programs in Saudi Arabia and Qatar, expressing enthusiasm for the new opportunities that lie ahead. Beauty salon owners, take note – Julie is set to be a valuable resource, providing assistance, support, and a wealth of global knowledge and techniques to help grow your businesses. It's a promising venture to look forward to!

53 | Womenpreneur Middle East
EXCLUSIVE INTERVIEW

SPARKLING SISTERS CHAMPIONING

emerging design talent

IN the UAE and beyond

In the bustling metropolis of Dubai, where innovation intersects with tradition, two sisters are carving a niche for emerging designers in the global fashion landscape. Amani and Manal Waqi, the dynamic duo behind The Amanqi Consultancy, are at the forefront of promoting creativity and diversity in the fashion and jewellery industries. With a keen eye for talent and a passion for storytelling, they have created a platform that celebrates the vibrant design community of the United Arab Emirates and beyond. Manal, along with her sister Amani, embarked on a journey fuelled by their passion for fashion and lifestyle. Their journey began in 2016 with The Amanqi Edit, which eventually evolved into a full- edged consultancy. The duo has been instrumental in nurturing emerging design talent, particularly from the Middle East.

The Waqi sisters, who grew up in Geneva, Switzerland attended secondary school there, and pursued further studies in London, have always been passionate about fashion and lifestyle. Amani, with a degree in business management, and Manal, with a background in fashion marketing, bring a unique blend of skills to their business. Their shared interest in discovering and

promoting new, unique brands led them to create The Amanqi Consultancy, a platform dedicated to supporting and growing emerging brands in fashion and jewellery.

We started our conversation by asking about their journey that led to the launch of The Amanqi Consultancy and their inspiration to enter the fashion industry. Manal started with a smile, “We have always shared a deep love for fashion and a keen interest in discovering emerging talent. This passion inspired us to create The Amanqi Edit, a platform dedicated to showcasing these cool, up-and-coming brands. As our platform gained traction, we came up with the idea of organising pop-up events, where we brought together a curated selection of contemporary brands under one roof. It was through these pop-ups that we recognised a growing need for dedicated representation of emerging brands, particularly in the realm of ne jewellery. This realisation led us to establish The Amanqi Consultancy, a venture committed to providing strategic guidance and support to emerging brands as they navigate the competitive landscape.”

The UAE's vibrant design community is a melting pot of creativity, with designers drawing inspiration from the region's rich cultural heritage and rapid growth. Amani Waqi believes that the unique narratives and exceptional skills displayed by local designers set them apart. "The brands work hard not only to showcase their skills but also to exhibit the region's stories and artisans' talents in a unique way that has never been done before," she says.

"The Emirati design scene is vibrant and growing," Amani remarks, re ecting on the exponential growth witnessed in recent years. "We've been fortunate to be a part of this industry, witnessing the incredible creators who breathe life into their cultural heritage," Amani says about the Emirati design.

What sets Middle Eastern designers apart is their ability to weave narratives into their creations, transcending mere aesthetics to convey stories deeply rooted in the region's rich heritage. "The brands work tirelessly to showcase not just their skills, but also the stories and talents of our

EXCLUSIVE INTERVIEW 57 | Womenpreneur Middle East
Amani and Manal Waqi are igniting the spark of creativity and diversity in the fashion world, both locally and globally.

artisans," Amani explains, highlighting the profound connection between creativity and cultural expression.

The duo wants to establish their uniqueness and what sets them apart compared to other consultancies in the UAE’s vibrant design community, “What sets The Amanqi Consultancy apart is our deep understanding of the needs and constraints faced by small, emerging brands. We are proud of ourselves, for establishing personal relationships with each client, serving as an extension of their team rather than just a service provider. Our dedicated approach ensures that we are there to guide and support them through every step of their journey, o ering tailored solutions to support them in achieving their goals and thriving.”

The Amanqi Consultancy plays a crucial role in this ecosystem by organising events for their clients. In the Middle East region, they regularly organise pop-ups in UAE (such as Ataya), Qatar, and Saudi Arabia curating a selection of seven to eight international and local jewellery brands and their collections around a speci c theme.

Identifying and selecting the jewellery and accessory brands that The Amanqi Consultancy represents, is one of the most important things to be considered. They say, “We prioritise

brands that showcase a strong brand identity, exceptional storytelling, and unique designs. Beyond these essential factors, we look at each brand's vision and potential for growth within the market. Our goal is to provide our clients with personalised strategies and support to help them thrive in the competitive fashion industry. By working with brands that possess both artistic merit and commercial viability, we aim to provide our clients with unparalleled opportunities for success and recognition in the industry.”

The duo set up a showroom in Paris Fashion Week and are very excited to share their experience, “Our showrooms in Paris featured a curated selection of ne jewellery, accessories, and ready-to-wear brands from the Middle East. It's an opportunity for designers to connect with buyers, editors, and in uencers from around the world, and to showcase their collections in one of the most prestigious fashion capitals.” The fashion industry is tremendously evolving with new trends and brands. You need to be extra vigilant about these. Staying up to date with industry changes and building a fashion consultancy is challenging. The duo shared their experience, “Building and growing The Amanqi Consultancy has been challenging as we navigated uncharted territory with very little guidance. From setting up the company and structuring

operations to managing payments and client expectations, we've faced a learning curve at every step. Yet, through experience, as well as each other’s support, we have overcome these obstacles and we are still learning every day.”

They shared some success stories and memorable moments from their experience, working with emerging design talents, “Through The Amanqi Edit platform, we've had the privilege of connecting with so many remarkable brands. The Edit platform facilitated connections with extraordinary brands and collaborators, many of whom we've continued to work with over the years. And of course, setting up the consultancy side of the company has been the most signi cant by-product of The Amanqi Edit.”

Paying homage to the local culture and the incredible growth of the region is often the inspiration behind many of the brands' narratives. Each jewellery brand celebrates the progress, tolerance, and excellence of the region in its unique way. For example, one of our clients, TOKTAM, designed the Mosque collection, drawing inspiration from the grandeur of the Sheikh Zayed mosque in Abu Dhabi. You have to support the brands and the designers by giving guidance and mentoring. “We aim to empower our designers by sharing our knowledge and expertise with them. Open communication and trust are paramount in our

59 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

relationships with clients, ensuring that their needs and goals are always prioritised. We tend to go above and beyond to support them, o ering personalized advice, connecting them with relevant industry contacts, and providing ongoing assistance to help them achieve success in any way we can.” They talked about how they are helping the brands to navigate the competitive market.

When asked about the emerging trends in the fashion and ne jewellery industry in the UAE and how they are adapting to these changes Manal added, “At The Amanqi Consultancy, we closely monitor the emerging trends and consumer preferences, ensuring that each brand we

represent remains relevant. Our focus lies in devising strategies that enhance brand credibility and visibility, helping our clients stand out in a market that is becoming increasingly competitive. Our focus on international events such as The Suite events in Switzerland or our showroom during the Cannes Film Festival enables us to showcase our brands globally.”

The Amanqi Consultancy also hosts a styling showroom during the prestigious Cannes Film Festival, providing international exposure for their high jewellery clients. Last year, they hosted a preview of designs from international jewellers at the Hôtel National des Arts et Métiers during Paris Fashion Week. The event showcased the

latest collections from many Middle East-based designers and designers from Europe and the United States. “Growth can never occur without stepping out of the con nes of your comfort zone. Much of our success has come from being brave enough to take risks and try something new. Of course, success is never guaranteed, but we rmly believe in always putting our maximum e ort into everything we do.” The agency prioritises ethical practices, o ering exible work schedules and a supportive environment for its employees. Their success is further evidenced by the fact that most clients come to them through word-of-mouth recommendations.

Manal and Amani both are extremely passionate about their company and working hard for their

60 | Womenpreneur Middle East

clients. They believe in transparency in all aspects. They wish to give some advice to aspiring entrepreneurs who are looking to enter the industry in the UAE. “Our advice would be to embrace networking and relationship-building wholeheartedly. Be proactive in reaching out to individuals in the industry; building connections can open doors to invaluable opportunities that may not have otherwise been accessible. Remain open-minded and be willing to explore new avenues, as the path you end up on could lead to something even better than what you previously envisioned”.

Despite the challenges of any new market, the Waqis believe that the opportunities in the region outweigh the challenges. The duo shared their goals and aspirations for the consultancy in the coming years, “Our primary goal for The Amanqi Consultancy's future is to continue nurturing and elevating the brands we represent, ultimately establishing them as globally recognised names in the industry. We aspire to solidify our position as the go-to agency for emerging brands, o ering unparalleled support and guidance to help them achieve international success”. They wish to create an impact on the design community in the UAE.

The Amanqi Consultancy is evidence of the thriving design scene in the UAE. By supporting and promoting emerging talent, the Waqi sisters are helping to shape the future of the region's design industry. The vibrant design community in the UAE, coupled with a strong event culture and a collaborative spirit, makes it a perfect incubator for new talent. As The Amanqi Consultancy continues to nurture and showcase the work of emerging designers, the UAE's design scene is set to shine even brighter on the global stage.

61 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

The Financial Savvy of Women: Women and Money Management in 2024

In the domain of personal nance, stereotypes often dictate that men are more adept at managing money than women. However, recent research and real-world evidence challenge this notion, suggesting that women possess unique strengths and attributes that make them exceptional nancial stewards. From budgeting and saving to investing and long-term planning,

women demonstrate a nuanced approach to managing nances that sets them apart. While biological di erences may not dictate nancial aptitude, research, and real-world trends are revealing a shift in the nancial landscape. Women are emerging as powerful and strategic players, approaching money management with a unique and often successful perspective. In fact, according to a study by Warwick Business

School, women tend to outperform men when it comes to investing. In this article, we'll dive into the reasons why women excel in nancial management compared to men and provide tips for women to maximize their nancial potential in 2024 and beyond.

64 | Womenpreneur Middle East FINANCIAL TIPS

Risk Awareness and Caution

Another area where women shine in nance is their prudent approach to risk management. Research suggests that women are generally more risk-averse than men, preferring to prioritize capital preservation and stability over high-risk, high-reward investments. While this cautious approach may result in lower returns in the short term, it often pays o in the long run, as women are less likely to su er signi cant losses during market downturns or economic crises.

Strengths of Women in Financial Management

Several key strengths contribute to women's success in managing money:

Planning and Goal Setting: Women excel at setting realistic nancial goals and creating a roadmap to achieve them. They break down long-term objectives into manageable steps, ensuring they stay on track.

Discipline and Budgeting: Studies suggest women are more likely to stick to budgets and avoid unnecessary spending. Their focus on long-term goals helps them prioritize saving over impulsive purchases.

Research and Due Diligence: Women are known for their meticulous research habits. Before making any nancial decisions, they gather information, compare options, and understand the risks involved. This thoroughness minimizes nancial pitfalls.

Collaboration and Communication: Women are often adept at communication and collaboration. They readily seek advice from nancial advisors or trusted family members, leveraging expertise to make informed choices.

65 | Womenpreneur Middle East FINANCIAL TIPS

Long-Term Perspective and Goal Setting

Women are also known for their long-term perspective and goal-setting prowess when it comes to nances. Whether planning for retirement, saving for education, or investing in a home, women are adept at setting clear nancial goals and diligently working towards them over time. This ability to focus on the big picture and stay committed to long-term objectives is a key factor in women's nancial success and stability.

Collaborative Decision-Making

Women are more likely than men to seek input from others and engage in collaborative decision-making processes when it comes to nances. Whether consulting with a nancial advisor, discussing investment strategies with a partner, or seeking advice from friends and family, women value diverse perspectives and input when making nancial decisions. This collaborative approach not only leads to better-informed choices but also fosters a sense of accountability and support in managing nances e ectively.

Beyond Stereotypes: It's Not Gender, It's Approach

It's important to remember that nancial success isn't solely based on gender. Men can also excel at the strategies mentioned above. Ultimately, a responsible and successful approach to money management hinges on personal attributes like discipline, planning, and a commitment to long-term goals.

Challenges and Considerations

While women are making signi cant strides in nance, they still face challenges:

The Gender Pay Gap:

Although narrowing, the pay gap still exists. This means women often have less money to save and invest compared to men.

Parental Leave and Career Breaks:

Women are more likely to take time o work for childcare, which can impact their earning potential and retirement savings.

Financial Literacy:

While improving, the gender gap in nancial literacy persists. Investing in nancial education for women is crucial to closing this gap and empowering them to make informed nancial decisions.

Building Financial Con dence

Tips for Women to Make Smarter Investments in 2024

1. Educate yourself:

The rst step to making smarter investments is to educate yourself about nance. There are many resources available online, including articles, videos, and courses, that can help you learn about investing and personal nance.

2. Set nancial goals:

Before you start investing, it's important to set clear nancial goals. Whether you're saving for retirement, buying a home, or starting a business, having speci c goals in mind will help you make better investment decisions.

3. Diversify your portfolio:

Diversi cation is key to managing risk in your investment portfolio. This means spreading your investments across di erent asset classes, such as stocks, bonds, and real estate, to reduce the impact of any potential losses.

4. Start investing early:

The earlier you start investing, the more time your money has to grow. Even small investments can add up over time, thanks to the power of compound interest.

5. Seek advice from a nancial professional:

As mentioned earlier, women are more likely to seek nancial advice than men. Working with a nancial professional can help you create a personalized investment plan that aligns with your nancial goals.

6. Stay disciplined:

It's important to stay disciplined with your investment strategy, even during times of market volatility. Avoid making impulsive decisions based on short-term market uctuations, and stick to your long-term investment plan.

66 | Womenpreneur Middle East FINANCIAL TIPS

Conclusion :

In the domain of personal nance, stereotypes often dictate that men are more adept at managing money than women. However, recent research and real-world evidence challenge this notion, suggesting that women possess unique strengths and attributes that make them exceptional nancial stewards. From budgeting and saving to investing and long-term planning, women demonstrate a nuanced approach to managing nances that sets them apart. While biological di erences may not dictate nancial aptitude, research, and real-world.

Spotlighting MOST INFLUENTIAL INTERNATIONAL the women

WOMENPRENEUR
MIDDLE EAST

A Visionary in Filmmaking

EXPLORING THE CINEMATIC TAPESTRY OF SMRITI MUNDHRA: A VISIONARY IN FILMMAKING

Award-winning lmmaker Smriti Mundhra's journey is a testament to her unwavering dedication to storytelling and her ability to traverse diverse cultural landscapes with nesse. With a track record that includes a DGA win, an Emmy nomination, and an Academy Award nomination, Mundhra has rmly established herself as a trailblazer in the world of cinema.

Mundhra's recent projects highlight her versatility and creative vision. Her work on Net ix's "THE ROMANTICS" o ers a captivating exploration of Bollywood's rich history, showcasing interviews and footage from some of its biggest stars. Additionally, her documentary short "ST. LOUIS SUPERMAN," nominated for an Oscar, sheds light on the compelling journey of a battle rapper-turned-Congressman advocating for gun rights, garnering support from industry heavyweights like Judd Apatow and Brad Pitt.

The success of Mundhra's projects extends beyond the realm of documentaries. Her Emmy-nominated Net ix show, "INDIAN MATCHMAKING," based on her feature documentary "A SUITABLE GIRL," is a testament to her ability to craft engaging narratives that resonate with audiences worldwide. Furthermore, her directorial contributions to popular series like "NEVER HAVE I EVER" and "THE PRADEEPS OF PITTSBURGH" underscore her versatility as a storyteller across di erent genres and platforms.

As the founder of Meralta Films, Mundhra continues to push boundaries and challenge stereotypes, focusing on creating premium ction and non- ction content that captivates and inspires audiences. With an MFA in Film from Columbia University and a BA from California State University, Northridge, Mundhra's commitment to excellence is evident in her work, which consistently delivers thought-provoking narratives and captivating visuals.

Despite her extensive success, Mundhra remains humble and grounded, always embracing new challenges and seeking out fresh perspectives.

Throughout her career, Mundhra has faced her fair share of challenges, from tight production schedules to navigating unfamiliar markets and brands. However, her resourcefulness, creativity, and meticulous planning have always prevailed, allowing her to overcome obstacles and deliver exceptional results. In the ever-evolving landscape of lmmaking, Smriti Mundhra stands as a beacon of creativity and inspiration, continually pushing boundaries and rede ning what is possible. With a diverse portfolio of projects that captivate audiences and provoke thought, Mundhra's legacy as a visionary lmmaker is sure to endure for years to come.

72 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

EMPOWERING NARRATIVES: CARRI TWIGG’S IMPACT ON MEDIA AND CULTURE

In the dynamic realm of media and culture, Carri stands as a formidable force, reshaping narratives and amplifying voices often overlooked. As the Co-founder and Head of Development at Culture House Media, she spearheads a revolutionary approach to storytelling, centering on urgent cultural questions confronting America and the world.

With over a decade of experience in politics and government, including pivotal roles as Special Assistant to President Obama and Director of Public Engagement for Vice President Biden, Carri brings a unique perspective to her work. Her expertise lies in understanding the intricate relationship between media, politics, and culture, and leveraging it to drive meaningful change.

At Culture House, Carri is committed to challenging the status quo and fostering a deeper cultural understanding among audiences. Through strategic consultancy work with major studios like Paramount Pictures and collaborations with creatives across industries, she ensures that projects are not only engaging but also socially relevant and politically resonant. Carri's impact extends beyond the boardrooms of Hollywood; she is actively involved in shaping cultural movements and initiatives that address pressing societal issues. From the Schools Not Prisons Tour to the Mass Bail Out project, she has played a pivotal role in advocating for criminal justice reform and equitable access in the cannabis industry.

As a founding member of Possible Plan and an expert advisor for the non-pro t, Ally2Action, Carri continues to champion causes close to her heart, striving for reparatory justice and equitable representation. Her dedication to driving cultural change is evident in her diverse portfolio of work, which spans from award-winning docu-series to thought-provoking discussions on mainstream platforms.

Through her work, Carri has demonstrated the power of media as a catalyst for social change. From Net ix to Disney+, her projects challenge stereotypes, elevate marginalized voices, and spark crucial conversations about race, gender, and identity. With each endeavor, Carri rede nes the boundaries of storytelling, leaving an indelible mark on media and culture.

In a world hungry for authenticity and inclusivity, Carri's vision and leadership serve as guiding lights, illuminating the path toward a more equitable and empathetic society. As she continues to pave the way for transformative storytelling, her impact on media and culture will undoubtedly resonate for years to come.

73 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

EMPOWERING CHANGE

EMPOWERING CHANGE: RESHMA SAUJANI'S IMPACTFUL JOURNEY

Reshma Saujani is not just a name but a force driving transformative change in the spheres of women's empowerment, tech inclusivity, and maternal support. As the founder of Girls Who Code and Moms First (formerly Marshall Plan for Moms), Reshma has dedicated over a decade to advocating for gender equality and advocating for policies that uplift women and mothers.

Reshma's journey began as an attorney and Democratic organizer, but it was her groundbreaking run for U.S. Congress in 2010 that propelled her into the national spotlight. During her campaign, she witnessed rsthand the gender gap in computing classes, which inspired her to establish Girls Who Code. Since then, Girls Who Code has become one of the largest and most prestigious non-pro ts in the country, teaching over 300,000 girls and reaching millions worldwide through its innovative programs and campaigns.

In response to the COVID-19 pandemic's disproportionate impact on mothers, Reshma launched Moms First, a movement advocating for policies that recognize and value women's labor both inside and outside the home. This initiative has sparked a national conversation about the support and resources needed for mothers, garnering support from in uential gures across various industries.

Reshma's innovative approach to movement building has earned her widespread recognition, including being named one of Fortune's World's Greatest Leaders and Forbes' Most Powerful Women Changing the World. Her TED talk, "Teach girls, bravery not perfection," has garnered over ve million views globally, further solidifying her in uence as a thought leader in the ght for gender equality.

Beyond her advocacy work, Reshma is actively involved in various boards and organizations, including serving on the Board of Overseers for Harvard University and the International Rescue Committee. Her commitment to creating a more equitable and inclusive society is evident in everything she does, from her legislative e orts to her creative awareness campaigns.

In a world where women's voices are often silenced, Reshma Saujani stands as a beacon of hope and empowerment. Through her tireless advocacy and unwavering determination, she continues to break barriers and inspire change, leaving a lasting impact on generations to come.

74 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

EMPOWERING FINANCIAL FUTURES: THASUNDA BROWN DUCKETT'S VISION FOR TIAA

Thasunda Brown Duckett is not just a CEO; she is a trailblazer reshaping the landscape of nancial services and retirement planning. As the president and CEO of TIAA, Duckett leads a Fortune 100 company with a mission deeply rooted in nancial inclusion and opportunity.

Duckett's journey to the top began long before she assumed her role at TIAA. With a background in nance and marketing, she honed her skills at JP Morgan Chase, where she served as CEO of Chase Consumer Banking and oversaw a banking network with over $600 billion in deposits. Her leadership at Chase propelled her into the national spotlight, earning her recognition as one of the few Black women to lead a Fortune 500 company.

Since joining TIAA in 2021, Duckett has worked tirelessly to expand the company's reach and impact. Under her leadership, TIAA has seen record-high operating margins and signi cant growth in its RetirePlus investment product, which o ers a guaranteed income in retirement. With assets now exceeding $30 billion, TIAA's retirement solutions are reaching millions of Americans, including those often marginalized by traditional nancial institutions.

Duckett's commitment to closing both the racial and gender retirement gaps extends beyond traditional nancial marketing campaigns. Through creative partnerships and innovative initiatives like the original song "Paper Right," Duckett aims to spark conversations about wealth-building and empower individuals to take control of their nancial futures.

Beyond her role at TIAA, Duckett is a prominent gure on the corporate landscape, serving on the board of directors at Nike and the Business Roundtable. Her in uence reaches far beyond the con nes of the boardroom, as she actively advocates for policies that promote nancial literacy and economic empowerment.

As TIAA continues to evolve and expand its reach, Duckett remains steadfast in her commitment to making retirement planning accessible and equitable for all. With her visionary leadership and unwavering determination, she is driving meaningful change and shaping a brighter nancial future for generations to come.

75 | Womenpreneur Middle East EXCLUSIVE INTERVIEW

HEALTH TIPS

76 | Womenpreneur Middle East

need it.

Practice Good Hygiene

Practicing good hygiene is essential for preventing the spread of illness and infection. Wash your hands regularly with soap and water, cover your mouth and nose when you cough or sneeze, and avoid close contact with people who are sick.

Take Care of Your Mental Health

Taking care of your mental health is just as important as taking care of your physical health. Seek professional help if you're struggling with issues such as depression, anxiety, or stress. Excessive alcohol consumption and tobacco use can have serious negative e ects on your health. Limit your alcohol intake to moderate levels, and avoid tobacco products altogether.

Schedule Regular Check-ups

Regular health screenings and check-ups are essential for detecting and preventing potential health issues before they become serious. Schedule regular appointments with your healthcare provider for routine exams, vaccinations, and screenings based on your age, gender, and medical history. Be proactive about your health and advocate for yourself by asking questions and seeking second opinions when necessary.

In conclusion, prioritizing your health is essential for living a vibrant and ful lling life. By adopting healthy habits such as nutritious eating, regular exercise, stress management, and adequate sleep, you can enhance your overall well-being and vitality. Remember that small changes can add up to big results, so start incorporating these health tips into your daily routine today for a happier, healthier tomorrow.

77 | Womenpreneur Middle East

DUBAI

Photographer : Matthias Häubler Germany

Event : New York Fashion Week 2024

Producer : Lana Verinas

World Fashion Week Dubai

AMR isn’t merely a brand; it’s a philosophy cra ed by Akbar alias Ameer himself. His design ethos transcends fashion, embracing inclusivity and celebrating the beauty in diversity. Ameer believes that clothing is a canvas , and each individual is a masterpiece waiting to be adorned with bespoke elegance. Amr’s dedication to on-time project completion is unmatched, with personal needs gracefully bowing to professional responsibilities. His mantra: Timing and professional ethics reign supreme.For Ameer, his passion isn’t just a part of life–it is life. His journey began with a project from Middle East,setting the stage for a series of collaborations with renowned brands. As the years unfolded, the dream of AMR Couture took shape within his heart, nurtured alongside his work for prestigious fashion houses in the Middle East.For Amr, fashion isn’t just a business ; it’s a life mission and a passionate endeavor . From his humble lab in Dubai, he introduced AMR Couture, a brand that transcends style to become a celebration of individuality . Small shows in Dubai snowballed into a global recognition , with positive feedback echoing through the industry.

e Man Behind the Magic is not just a designer but a storyteller with threads . at’s Akbar alias Ameer , or as everyone fondly calls him , ‘’AMR’’ . He’s the magic behind the brand , turning fabrics into dreams. AMR’s triumphs on the ramp are as diverse as the designs he cra s . From winning hearts in the Industry to emerging victorious in the ird Edition of the esteemed ‘ Fashion Factor , ’ held in Dubai, Ameer’s Collections stood tall on the global stage, leaving an indelible mark in New York , Russia, France, and beyond.

Akbar alias Amr www.amrcouture.com / insta : amrcouture

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