GRAPHIC STANDARD MANUAL
TABLE OF CONTENTS
BEHIND
THE BRAND
RULES of
THE LOGO
06
Intro
18
Logo Size
07
Philosophy
19
Safe Area
20
Distortion
BRAND
APPLICATIONS
10
The Logo
06
Stationary
12
Typeface
07
Marchendice
13
Color Scheme
14
Pattern
BEHIND
THE BRAND 06
Intro
07
Philosophy
06 INTRO
This whole book is dedicated to Edit Suryo Adiputra, the client. The goal of this project is to make a great impression identity of him. To understand the function and value his identity.
It is important to recognize that every person has a specific identity and also very important to keep a brand as consistent as it is. Please remember to read and understand this guidelines completely before using the material elements of him. Therefore, this is a guideline for audiences to help you create material that is stylish and consistent, Edit Suryo Adiputra.
07 PHILOSOPHY
Edit Suryo Adiputra has a great interest in geometry, hip hop music and adventure. He was born in Lampung on August 3, 1987. He enjoys listening wave, hip hop, and dup step music. He is a simple and hard
working person. He likes a basic shapes. Like a simple shapes such as triangle shape. He takes a great interest in the sacred geometry. That is why we based his logo and the pattern itself upon the sacred geometry.
BRAND 10
The Logo
12
Typefaces
13
Color Scheme
14
Pattern
10
THE
LOGO Edit Suryo Adiputra’s logo was created based on a simple basic shape. The client wanted to have logo with a simple basic shape. To make it simple and clear, we use only red color for the logo but then we play it with the red color itself. Because we want to make the logo alive.
Edit Suryo Adiputra’s logo was created based on a simple basic shape. The client wanted to have logo with a simple basic shape. To make it simple and clear, we use only red color for the logo but then we play it with the red color itself. Because we want to make the logo alive.
12
TYPEFACE
hyperspace
A B C D E F G H I Hyperspace is the unusual used typeface in his artworks, but in his logo, it just fit in with the logo itself. The hyperspace is also has a similar characteristic with him, hard working and hard thinker for his future.
J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
13
COLOR SCHEME The main color combination that we use for the brand is a combination of red color. This color is also has a similar characteristic by our client. And it chosen based on Edit Suryo Adiputra favorite color.
C:18 M:98 Y:86 K:56
C:10 M:100 Y:61 K:50
R:110 G:6 B:16
R :1 2 8 G :0 B :4 1
PANTONE:1815 EC
PANTONE:202 EC
C:25 M:100 Y:100 K:24
C:13 M:99 Y:100 K:4
R:153 G:28 B:31
R:204 G:36 B:39
PANTONE:183 EC
PANTONE:105 EC
14
PATTERN
Edit Suryo Adiputra brand pattern was also inspired by the sacred geometry and simple basic shape. The pattern serves as the modern urban counterparts to the cultural and spiritual logo.
Construction of the pattern is basically free. However, the colors seems to be too close to each other, or too complicated. Because it is like repeated the colors itself.
The pattern itself basically consisted of a group of random and consistent triangle shape. The pattern is an arrangement of repeated or corresponding parts, decorative motifs.
The pattern can be used for the brand products, or other forms of applications. It helps to give a more dynamic and fun feeling towards the rather philosophical and structured logo.
RULES OF
THE LOGO 18
Logo Size
19
Safe Area
20
Distortion
Minimum Size x: Min. 3,1 cm y: Min. 4,6 cm
y
x
18
LOGO SIZE
The thing is very
The minimum size
Please make sure that
important to take
for the logo on prints
the logo you use is
notice of the logo size,
should be at least 4,6
no less than the size
as the logotype needs
centimeters times 3,1
specified, as it could
to always be legible
centimeters.
make the logo very
and readable.
hard to read.
x variable should be at least 5 cm
x
19
SAFE AREA
It is important to get
other objects. Here,
company logos, texts,
the best visual quality
take a look at the image
or any other design
in every aspects. The
at the top. We wanted
elements. Please refer to
safe area is established
the logo to always be
the image on the right
to create that place
recognizable and not to
side for the calculation of
between the logo or
be distracted by other
the safe area.
20
DISTORTION
Edit Suryo Adiputra logo
product applications and
On the right are
should never be distorted
on approved marketing
examples of the
or modify anyway. This
materials established by
distortion that you have
includes the fixed rules of
the brand. Violation to
to avoid when using the
other design elements the
these rules could lead
Edit Suryo Adiputa logo.
logo.
into problems such as, unrecognizable logo
Logotype must always be
to misconception of the
used in all circumstances,
brand.
other than in brand
EDIT SURYO ADIPUTRA EDIT SURYO ADIPUTRA
Too simple
EDIT SURYO ADIPUTRA Too flat usage one color
EDIT SURYO ADIPUTRA
Moved logotype
Moved the composition
EDIT
S U RY O
ADIPUTRA
Usage of other color
EDIT SURYO ADIPUTRA
Placement on overly complicated pattern
APPLICATIONS 24
Stationary
26
Merchandise
28
24
STATIONARY The image on the right is the Edit Suryo Adiputra stationary set that we established based on the main brand color and brand pattern.
Here, we can see the example of the business card, letterhead, stamp, ruller, pencil, eraser, paper bag, glasses case, brand tag, and
crayon. These items follow the brand rules in which the logo is easily distinguishable, while having the pattern as a background.
27
MERCHANDISE
The image on the top until the next page will show the example of Edit Suryo Adiputra’s vinyl, paperbag, t-shirt, frame, bottle, magazine, wall logo, poster, and painting. We try to make the things as clean as possible, just the way Edit Suryo Adiputra wants it.
28
PRINT The print samples we are showing Edit Suryo Adiputra’s logo and because he’s interest in painting and he wish that someday he wants to be an illustrator. And we try to make it clean as possible and combining the pattern.