TAMAN NASIONAL I N D O N E S I A
About
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Brand Overview Brand Philosophy
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Primary Brand
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Logo Design
TABLE OF CONTENTS
Typeface Color Scheme Guidelines Improper Usage
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Subsidiaries
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Applications
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About Introducing the National Park of Indonesia and to know futher the philosophy of the brand
Brand Overview
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Brand Philosophy
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BRAND OVER� VIEW Taman Nasional Indonesia
This is the list of the national parks of Indonesia. Of all the national parks, 6 are World Heritage Sites, 6 are part of the World Network of Biosphere Reserves and 3 are wetlands of international importance under the Ramsar convention. A total of 9 parks are largely marine. The first group of five Indonesian national parks were established in 1980. This number increased constantly reaching 41 in 2003. In a major expansion in 2004, nine more new national parks were created, raising the total number to 50. The main variable of Indonesia’s climate is not temperature or air pressure, but rainfall. The almost uniformly warm waters that make
up 81 percent of Indonesia’s area ensure that temperatures on land remain fairly constant. Split by the equator, the archipelago is almost entirely tropical in climate, with the coastal plains averaging 28°C, and the higher mountain regions, 23°C. To preserve these unique flora and fauna Indonesia has designated 44 national parks throughout the archipelago, covering both land and sea, a large number of protected reserves offering ecotourism opportunities, as well as botanic gardens and zoos. Some of these are then combined in one umbrella called Taman Nasional Indonesia.
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BRAND phiďż˝ losoďż˝ phy Taman Nasional Indonesia
Taman Nasional Indonesia seeks to bring together the 13 different National Parks from different parts of the Indonesian Archipelago, spanning from Sumatra all the way to Papua. A national park is a park in use for conservation purposes. Often it is a reserve of natural, semi-natural, or developed land that a sovereign state declares or owns. Although individual nations designate their own national parks differently, there is a common idea: the conservation of wild nature for posterity and as a symbol of national pride.
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primary ii brand i
About Introducing the National Park of Indonesia and to know futher the philosophy of the brand
Brand Overview Brand Philosophy 13 Subsidiaries are committed to give the highest quality of services
Understanding the logo, the constructed, usage guidelines and the essences contained in this new facade design.
Logo Design
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Typeface
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Color Scheme
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Guidelines
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Improper Usage
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TAMAN NASIONAL I N D O N E S I A
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LOGO DEďż˝ SIGN Visualizes the values and principles the brand stands for in a logo
Taman Nasional Indonesia logo updated puts more attention to the details that Taman Nasional Indonesia possesed in its entirety and poured unto a mark worthy of the many aspect the institute has. The rounded rectengle for the outline and also for the barrier the logo itself, almost every person focus on that
rounded rectengle to clarify inside the logo. The elements that contains in the logo are mountains, river, trees, and the famous flora and fauna in Indonesia. Combining these element it shows the living by the nature in Indonesia are beautiful. And brought together to form the unity and complete rounded.
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TYPEďż˝ FACES Legibility of the typefaces is one of the most important points in brand design
Bounce Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The typography that we have chosen can describe Taman Nasional Indonesia, and clarity and legibility became an important aspects in our brand. Bounce is a portion of the visual aspect that we have created. The construction of the typeface itself formed like the origin wood carfing in Indonesia. Whereas the typeface not clearly bold but the it readable, which contributes to its easy of reading for the young to the young adult. However, only the regular version of Bounce is used in almost every visual aspect of the brand.
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COLOR SCHEME The color helps to created a strong brand image
The color for Taman Nasional Indonesia was inspired by the forest in Indonesia, which is the color that has taken by the wood, also the color of the batik that made in Indonesia, and so is the color scheme that we have used here. The red but not red that is applied is the primary color and the red combined with the browny and it looks origin Indonesia. However, we have also used 6 colors for every logos. For all visual forms, the dark red can be directly made use for many things,
C: 36 R: 92
C: 27 R: 146
C: 4
M: 92 G: 23
M: 93 G: 43
M: 44 G: 158
Y: 88 B: 19
Y: 94 B: 35
Y: 65 B: 103
K: 56
K: 27
K: 0
C: 2
R: 238
R: 245
C: 2
R: 250
C: 24 R: 188
M: 30 G: 186
M: 8
G: 229
M: 0
G: 230
Y: 48 B: 138
Y: 36 B: 175
Y: 1
B: 247
K: 0
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guide� lines Proper usage of the logo is crucial to follow to keep with the brand’s aesthetics
Minimum SIze
69 mm
Clear Space
TAMAN NASIONAL I N D O N E S I A 52 mm
x
TAMAN NASIONAL I N D O N E S I A x
TAMAN NASIONAL I N D O N E S I A Original Color: For use on white backgrounds only
TAMAN NASIONAL I N D O N E S I A For use on B/W backgrounds
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iproper usage The brand should be used in accordance to the guideline to keep integrity
The Taman Nasional Indonesia logo should never be
to keep our brand reliable, straightforward, respectable, and
modified or distorted in any way. This also applies to other
clear. Therefore, in using the Taman Nasional Indonesia logo,
design elements of the logo. Logotype must always be used
the rules must always be obliged so it does not clash with our
in all circumstances. The logotype should never be separated.
the brand message. The following are examples of distortions
Violation of these rules may lead into problems such as
and that should always be avoided when using and applying
unrecognizable logo to misconceptions of the brand. We wish
the Taman Nasional Indonesia logo.
Alteration examples TAMAN NASIONAL I N D O N E S I A
AL ION A S A I N E S AN TAM D O N I N
TAMAN NASIONAL I N D O N E S I A TAMAN NASIONAL I N D O N E S I A
From left to right
a. Rotated logo
d. Logotype only
b. Logogram only
e. Squashed logo
c. Logotype above
f. Flipped logo
LANOISAN NAMAT A I S E N O D N I
Introducing the National Park of Indonesia and to know futher the philosophy of the brand
Brand Overview
6
Brand Philosophy
7
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subdinaries 12 Subsidiaries are committed to give the highest quality of services
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BUNAKEN Bunaken is an island of 8 km, part of the Bunaken National Marine Park. Bunaken is located at the northern tip of the island of Sulawesi, Indonesia. It belongs administratively to the municipality of Manado. Scuba diving attracts many visitors to the island. Bunaken National Park extends over an area of 890.65 km of which only 3% is terrestrial, including Bunaken Island, as well as the islands of Manado Tua, Mantehage, Nain and Siladen. The waters of Bunaken National Marine Park are up to 1,566 m deep in Manado Bay, with temperatures ranging between 27 to 29 째C. It has a high diversity of - corals, fish, echinoderms or sponges. Notably, 7 of the 8 species of giant clams that occur in the world, occur in Bunaken. It also claims to have seven times
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LOGO DESIGN
color scheme The logo colors shows the cool tones of the blues represent the sea into the logo design.
TAMAN NASIONAL
BUNAKEN
The logo shows the beauty under the blue sea of Bunaken
C: 70 R: 47
C: 60 R: 77
C: 56 R: 102
M: 30 G: 107
M: 20 G: 135
M: 23 G: 155
Y:
Y:
Y:
2 B: 198 8
0 B: 151
5 B: 169
K: 35
K: 25
K:
C: 52 R: 115
C: 40 R: 144
C: 20 R: 194
M: 16 G: 179
M: 9 G: 196
M: 3 G: 220
Y:
5 B: 216
Y:
0 B: 233
Y:
1 B: 237
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1
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ujung kulon Ujung Kulon National Park (means : Western Tip) is located at the westernmost tip of Java, within Banten province of Indonesia. It includes the volcanic island group of Krakatoa and other islands including Panaitan, as well as smaller offshore islets such as Handeuleum and Peucang on the Sunda Strait. Ujung Kulon stands as the last known refuge for the critically endangered Javan rhinoceros after poachers killed the last remaining rhino in CĂĄt TiĂŞn National Park of Vietnam, where a small population of 10 or less remained back in 2010. The park also protects 57 rare species of plant. The 35 species of mammal include Banteng, Silvery gibbon, Javan lutung, Crab-eating macaque, Javan leopard, Java mouse-deer and Rusa deer. There are also 72 species of reptiles and amphibians, and 240 species of birds.
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LOGO DESIGN
color scheme The color itself are inspired from the mood of the nature and rhinoceros.
TAMAN NASIONAL
UJUNG KULON
The logo was form in 2 elements which is Javan rhinoceros and the branch.
C: 0
R: 88
C: 56 R: 117
C: 84 R: 40
M: 0
G: 89
M: 46 G: 119
M: 57 G: 73
Y:
0 B: 91
Y:
45 B: 121
Y:
54 B: 80
K:
80
K:
11
K:
38
C: 53 R: 70
C: 50 R: 144
C: 28 R: 155
M: 16 G: 105
M:
0 G: 196
M: 5 G: 185
Y:
31 B: 105
Y:
20 B: 233
Y:
16 B: 181
K:
50
K:
30
K:
18
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gunung leuser Taman Nasional Gunung Leuser is a national park covering 7,927 km² in northern Sumatra, Indonesia, straddling the border of North Sumatra and Aceh provinces. The national park, settled in the Barisan mountain range, is named after Mount Leuser (3,119 m), and protects a wide range of ecosystems. An orangutan sanctuary at Bukit Lawang is located within the park. Together with Bukit Barisan Selatan and Kerinci Seblat national parks, it forms a World Heritage Site, the Tropical Rainforest Heritage of Sumatra. Eleven peaks are over 2,700 m. Mount Leuser is the third highest peak on the Leuser Range (3,119 m). The highest peak on the range is Mount ‘Tanpa Nama’ (3,476 m), which is also the second highest peak in Sumatra after Mount Kerinci (3,805 m).
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LOGO DESIGN
color scheme The green tropical was inspired the logo’s color to look nature.
TAMAN NASIONAL
GUNUNG LEUSER
The logo shows the mountains with the fume and the tropical rainforests.
C: 92 R:
0
C: 96 R:
0
G: 168
C: 55 R: 116
M: 25 G: 56
M: 0
Y:
68 B: 42
Y:
99 B: 81
Y:
52 B: 153
K:
74
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0
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0
M: 0
G: 198
C: 32 R: 175
C: 15 R: 180
C: 10 R: 229
M: 0 G: 219
M:
0 G: 196
M: 0 G: 241
Y:
31 B: 190
Y:
25 B: 170
Y:
20 B: 214
K:
0
K:
20
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WAKATOBI Taman Nasional Wakatobi is a marine national park, south of Sulawesi island of Indonesia. The name of Wakatobi is an acronym of the four main Tukangbesi Islands: Wangiwangi, Kaledupa, Tomia, and Binongko. Since 2005 the park is listed as a tentative World Heritage Site. Wakatobi is located south-east of Sulawesi, between the Banda Sea to the north-east and the Flores Sea to the southwest. the third largest marine park in Indonesia. The legendary underwater explorer and conservationist, Jacques Cousteau is said to have called the Wakatobi islands – then known as the Tukangbesi islands: an “Underwater Nirwana”. The islands are also famous as the largest barrier reef in Indonesia. This is the habitat of large and small fish species, and turtles.
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LOGO DESIGN
color scheme The blues water and the species under the sea become the inspiration for the colors.
TAMAN NASIONAL
WAKATOBI
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Inspired by the beautiul of the under sea of Wakatobi especially for the species.
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G: 174
C: 50 R: 109
C: 25 R: 185
M: 0
M: 0
G: 207
G: 229
Y:
0 B: 239
Y:
0 B: 246
Y:
0 B: 251
K:
0
K:
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C: 11 R: 223
C: 10 R: 230
C: 0
M: 0 G: 242
M: 30 G: 176
M: 15 G: 214
Y:
1 B: 249
Y: 100 B: 34
Y:
75 B: 92
K:
0
K:
K:
0
0
R: 255
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komodo Taman Nasional Komodo is located within the Lesser Sunda Islands in the border region between the provinces of East Nusa Tenggara and West Nusa Tenggara. The park includes the three larger islands Komodo, Padar and Rinca, and 26 smaller ones, with a total area of 1,733 km² (603 km² of it land). The national park was founded in 1980 to protect the Komodo dragon, the world’s largest lizard. Later it was dedicated to protecting other species, including marine species. Komodo National Park was established in 1980 and was declared a World Heritage Site and a Man and Biosphere Reserve by UNESCO in 1991. The park was initially established to conserve the unique Komodo dragon (Varanus komodoensis), first discovered by the scientific world in 1912.
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LOGO DESIGN
color scheme Inspired by the greens of the mountains and the Komodo, the world’s largerst lizard.
C: 90 R: TAMAN NASIONAL
KOMODO
C: 35 R:
149
M: 5
Y:
60 B: 64
Y: 40 B: 150
Y:
42 B: 161
K:
70
K: 14
K:
3
R: 231
C: 45 R: 114
C: 16 R: 123
M: 0 G: 242
M: 63 G: 81
M: 28 G: 106
Y: 16 B: 220
Y:
66 B: 70
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36 B:
K:
K:
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K:
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G: 181
C: 25 R: 188
M: 21 G: 54
C: 9
From the name we already known what we used to be the symbol for this logo. Komodo is the famous and favourite species in Indonesia
0
M: 4
G: 208
93
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WAY KAMBAS Taman Nasional Way Kambas is covering 1,300 square kilometres in Lampung province, southern Sumatra, Indonesia. It consists of swamp forest and lowland rain forest, mostly of secondary growth as result of extensive logging in the 1960s and 1970s. Despite decreasing populations, the park still has a few critically endangered Sumatran Tigers, Sumatran Elephants and Sumatran Rhinoceroses. It also provides excellent birdwatching, with the rare White-winged Wood Duck among the over 400 species present in the park. Threats to the park are posed by poaching and habitat loss due to illegal logging. Conservation efforts include patrolling and the establishment of the Sumatran Rhino Sanctuary and the Elephant Conservation Centre.
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LOGO DESIGN
color scheme Grey tones color that has been chosen that inspired by the Sumatran Elephant.
TAMAN NASIONAL
WAY KAMBAS
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R:
65
C: 0
R:
77
C: 0
R: 128
M: 0
G: 64
M: 0
G: 77
M: 0
G: 130
Y: 0
B: 66
Y:
0 B: 79
Y:
0 B: 133
K:
85
K:
60
K: 90
Represents the Sumatran Elephant the in the Way Kambas
C: 0
R: 188
C:
0 R: 241
C: 70 R: 251
M: 0
G: 190
M: 0 G: 242
M: 30 G: 252
Y:
0 B: 192
Y:
0 B: 242
Y:
0 B: 253
K:
30
K:
10
K:
35
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kayan mentarang Taman Nasional Kayan Mentarang is a densely forested national park in North Kalimantan province, Borneo Island, Indonesia. The national park is named after a great dispersed Mentarang mountain trails plateau of Apau Kayan which covers the entire park from Datadian area in south region to Apau Ping area in mid region until Long Bawan in north region. Kayan Mentarang National Park is located at the border between Indonesia and Malaysia. The park is central to the WWF Heart of Borneo initiative, which aims to protect the transboundary highlands of Borneo, which straddle the three Southeast Asian nations of Indonesia, Malaysia and Brunei Darussalam. Until recently it has been difficult for tourists to enter this huge National Park.
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LOGO DESIGN
color scheme The faded orange color is just reflected to the sunset and the sky.
TAMAN NASIONAL
KAYAN MENTARANG
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C: 5
M: 22 G: 65
M: 76 G: 78
M: 63 G: 125
Y: 79 B: 37
Y: 100 B:
Y:
79 B: 70
K: 70
K: 23
K:
0
C: 0
Just to show the signiture of the beautiful Taman Nasional Kayan Mentarang with the river.
R:
246
C: 0
R: 185
R:
27
247
C: 0
C: 0
R: 244
R: 248
M: 55 G: 141
M: 46 G: 158
M: 43 G: 164
Y: 54 B: 113
Y:
49 B:
Y: 40 B: 141
K: 0
K:
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125
K:
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kepulauan seribu The Thousand Islands (Indonesian: Kepulauan Seribu) are a chain of islands to the north of Jakarta’s coast. It forms the only regency of Jakarta, the capital of Indonesia. It consists of a string of 110 islands stretching 45 km north into the Java Sea at West Jakarta Bay and in fact north of Banten Province. A decree states that 36 islands may be used for recreation. Of these 36 islands, only 13 islands are fully developed: 11 islands are homes to resorts and two islands are historic parks. Twenty-three islands are privately owned and are not open to the public. [3] The rest of the islands are either uninhabited or support a fishing village. The islands of the Thousand Islands is a regency which belongs to the city of Jakarta.
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LOGO DESIGN
color scheme The sandy beaches and the blues sea water was inspired for the logo Kepulauan Seribu
TAMAN NASIONAL
KEPULAUAN SERIBU
The logo was form in 2 elements which is the palm trees and the sandy beaches.
C: 89 R: 8
C: 54 R: 127
C: 99 R: 0
M: 33 G: 108
M: 0
M: 0
Y:
89 B: 66
Y:
80 B: 102
Y: 30 B: 189
K:
24
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G: 196
G: 171
0
C: 54 R: 110
C: 35 R: 144
C: 6
M: 0
G: 205
M: 0 G: 196
M: 14 G: 218
Y:
25 B: 200
Y: 14 B: 233
Y: 35 B: 223
K:
0
K:
K: 7
0
R: 162
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betung kerihun Taman Nasional Betung Kerihun (previously Bentuang Karimun) is a national park in the province of West Kalimantan on the island of Borneo, Indonesia. It is located inland, along the Malaysian border. The park was established in 1995, and has a total area of 8,000 km2 (3,100 sq mi) or about 5.5 percent of West Kalimantan Province area. In the lowland forests the dominant emergent tree is dipterocarp species, which are replaced at higher altitude with oaks (Quercus and Lithocarpus ssp.) and chestnut trees (Castanopsis ssp.). At least 97 species of orchid and 49 species of palm have been identified in the Park. The fauna of the park is rich, with 300 species of bird (25 endemic to Borneo), at least 162 fish species and at least 54 mammals.
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LOGO DESIGN
color scheme The color itself are inspired from the mood of the nature and rhinoceros.
TAMAN NASIONAL
BETUNG KERIHUN
The logo was form in 2 elements which is Javan rhinoceros and the branch.
C: 57 R: 60
C: 17 R: 122
C: 40 R: 166
M: 62 G: 48
M: 64 G: 67
M: 65 G: 110
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84 B: 26
Y:
60 B: 56
Y:
70 B: 91
K:
64
K:
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C: 98 R: 0
C: 41 R: 151
C: 34 R: 162
M: 0
M: 0 G: 211
M: 0 G: 220
G: 169
Y:
57 B: 146
Y:
34 B: 185
Y:
5 B: 237
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LORENTZ Taman Nasional Lorentz is located in the Indonesian province of Papua, formerly known as Irian Jaya (western New Guinea). it is the largest national park in South-East Asia. In 1999 Lorentz was declared a World Heritage Site by UNESCO. An outstanding example of the biodiversity of New Guinea, Lorentz is one of the most ecologically diverse national parks in the world. It is the only nature reserve in the Asia-Pacific region to contain a full altitudinal array of ecosystems ranging through marine areas, mangroves, tidal and freshwater swamp forest, lowland and montane rainforest, alpine tundra, and equatorial glaciers. At 4884 meters, Puncak Jaya (formerly Carstensz Pyramid) is the tallest mountain between the Himalayas and the Andes.
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LOGO DESIGN
color scheme The color scheme takes the colors of the southern Crowned Pigeon as well as the bright color with the sky transformed from metallic grey to a dust-red hue.
TAMAN NASIONAL
LORENTZ
The beautiful Southern Crowned Pigeon and the top of the mountains that is covered by the snow
C: 3
R: 205
C: 71 R: 97
C: 73 R: 139
M: 100 G: 21
M: 63 G: 105
M: 33 G: 156
Y: 66 B: 67
Y: 12 B: 161
Y:
7 B: 19
K: 12
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C: 25 R: 192
C: 17 R: 210
C: 6
M: 27 G: 179
M: 19 G: 199
M: 11 G: 223
Y:
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Y: 16 B: 199
Y:
9 B: 227
K:
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R: 236
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KERINCI SEBLAT Taman Nasional Kerinci Seblat is the largest national park in Indonesia. It is located on the island of Sumatra. It has a spans four provinces: West Sumatra, Jambi, Bengkulu and South Sumatra. The park area includes a large part of the Barisan mountain range which form the western spine of Sumatra island and includes the highest peak in Sumatra, Mount Kerinci, one of more than five active volcanoes in the national park. This mainly montane park includes hot springs, rivers with rapids, caves, scenic waterfalls and the highest caldera lake in Southeast Asia - Lake Gunung Tujuhwhile the Great Sumatra Fault runs through the national park making the area of great interest to geologists.
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LOGO DESIGN
color scheme From the rainforest is the color scheme was came from.
TAMAN NASIONAL
KERINCI SEBLAT
Inspired by the highest cave in the hidden forest
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C: 49 R: 93
C: 28 R: 187
M: 25 G: 56
M: 10 G: 125
M: 0
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68 B: 42
Y: 89 B: 52
Y: 43 B: 168
K:
74
K: 39
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C: 100 R: 0
C: 87 R:
M: 3
M: 0 G: 175
M: 0 G: 196
Y:
59 B: 143
Y:
33 B: 185
K:
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Y:
G: 146
72 B: 108
K: 13
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G: 221
C: 60 R: 93
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BUKIT BARISAN Taman Nasional Bukit Barisan Selatan is a national park in Sumatra, Indonesia. The park located along the Bukit Barisan mountain range, has a total area of 3,568 km², and spans three provinces: Lampung, Bengkulu, and South Sumatra. Together with Gunung Leuser and Kerinci Seblat national parks it forms a World Heritage Site, Tropical Rainforest Heritage of Sumatra. The national park stretching along the Bukit Barisan mountain range is in average only 45 km wide but 350 km long. The northern part is mountainous with its highest point at Gunung Pulung, while its southern section is a peninsula.[1] It is covered by montane forest, lowland tropical forest, coastal forest and mangrove forest. There are over 300 species of bird in the park.
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LOGO DESIGN
color scheme The color for Bukit Barisan was inspired by the mountains itself, and so is the color scheme that we have used here.
TAMAN NASIONAL
BUKIT BARISAN
The logo shows the Bukit Barisan landscape and the sea
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C: 10 R: 169
C: 3
R: 226
M: 0
M: 18 G: 154
M: 4
G: 221
Y: 14 B: 221
Y:
25 B: 141
Y: 14 B: 203
K:
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G: 218
0
8
C: 12 R: 232
C: 6
R: 144
C: 2
R: 248
M: 0
M: 0
G: 196
M: 0
G: 242
G: 232
Y: 80 B: 87
Y: 55 B: 233
Y: 40 B: 171
K: 0
K: 1
K:
1
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APPLICATIONS Some examples of items that can be applied to the logo.