Parasoleil Brand Guide

Page 12

BRAND ARCHETYPES

How we’re inspired

Our brand archetype serves as the internal inspiration and anchor for the brand that subconsciously reinforces our core purpose and values to potential audience.

Our Verbal and Visual Strategy merge and refine these metaphors into a related concept that accurately evokes major elements of your brand.

We’re inspired by

THE THE ARTIST ARTIST +

+

THE NURTURER


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