VISUAL ELEMENTS
Photography Guidelines Our photography should showcase the artistry of our product by showing patterns and panels in use, creating a sense of place, and crafting light in a compelling manner. We favor photography that emphasizes context, beautiful detail, and features multiple layers of context in order to invoke emotion and bring the image to life. Our patterns and panels should show contrast with the natural elements of light, shadows, earth, and sky. Using professional, highresolution photography is key in capturing high quality contrast and detail.
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