FOR FRUTIGER
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ABOUT FRUTIGER
INSPIRATION
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A-Z
CONTENT
frutiger always use in signs. Now we change it to be arrow.
FRUTIGER 1976 , 1988 stand for
The result of a commission in 1968 to develop signs for the newly constructed Charles de Gaulle Airport outside Paris. It was developed into a complete family and released by Stempel in 1976.
the best typeface in the world for the Latin alphabet
by Erik Spiekermann
Application: -New Swiss road signs -Pharmaceuticals -Hong Kong Kowloon-Canton Railway Corporation -Logo of Central Washington University
1928-2015
Frutiger is popular and used in different way. It have a square shape, and that larger and rougher then other font family in a same point. According those item, GUIDING LIGHT is created.
NAME As frutiger have highter readability and it use in different signs. Mean that can guide you to a right way,
GUIDING LIGHT.
at the left hand side, hereis letter Q. The letter Q want to present not only the arrow character, but also the special shape of letter Q in frutiger.
On the left hand side, here is a letter O. The letter O have a arrow on the top. That letter O look like a road that can show the charactar of arrow.
To focus on letter V.The shape is a arrow. That not just a arrow which is pointing down. The V-ahpe have keep the shape of frutiger of lette V.
keep go on to looking at letter D. As the shape of letter D like a arrow that pointing to right. And that letter D have a same chararcter of letter V. So, letter D is created.