Background Information
Definition of brand
"mm" emphasizes in health and wellness, innovative of a traditional bar. The brand provides not only different country of rice wines but also mixer and cocktails with other drink in middle price, in order to promote the health of rice wine and attract more different age of customers.
Name: 毫米 (Chinese), mm (abbreviation) The name come from the unit of a piece of rice. It is a word 米 in 毫米 , Chinese name, so that customers can easy to identify the brand is related to rice wine.
WATER + RICE = WINE
Target audience The brand will target a wide range of audience, preferably from the age of 18-49, 50 or above. As the brand focus on the health of rice wine, it is suitable for everyone which upper than 18-year-old.
Design Concepts Development Those designs are used the two concepts of our band, curve and the flower form by the shape of rice. The curve represents the wave of wine and the special shape of rice which is the main identity of our brand. Besides, the flower can show the happiness in our life, so as to bring out the positive image of our brand.
C: 13 M: 16 Y: 23 K: 00 C: 51 M: 90 Y: 99 K: 28 C: 29 M:51 Y: 71 K: 00
Packaging item's mock-up
Glass for dine in
capacity: 700ml
capacity: 150ml
size: 130mm
keep it simple
special glass cup of our brand promote the brand
more relax sustainable
contain different kind of wine
Crown cork
material: aluminum six of a set special use for a lottery
Shipping box size: 330 x 210 x 120 mm material: carton paper 6 x 560ml bottle one color simple box easy to manufacture reduce cost important label two hole handle easy to move
Wrappings material: white colth paper 120gsm for gift flimsy and ight paper easy to wrap up contrast to other product
Take-out bag size: 250 x 140 x 330 mm material: Kraftpaper 120gsm
Single color printing reduce the cost clear logo
Kraftpaper paper can absorb the oil from the food
Rice chip bag size: 210 x 145 mm material: aluminium common snacke bag easy to manufacture light color present the healthy image use the real picture of rice chips and increase the identity and form a wave of wine
Packaging item's mock-up for special promotion
Valentine's Day Rice crispy bar bag size: 210 x 145 mm material: aluminium common snacke bag easy to manufacture special color of the festival two of a set as couple several rice and one heart looking for a love
Easter Rice crispy bar bag
Tissue Paper have a good protection against scratch to the glass
material:Tissue Paper special color of the festival more happiness
logo used in ligth gray color not heavy and more light
Sustainable factor Rice bag size: 210 x 150 mm material: burlap contain bag durable burlap bag can be reuse
Professionally printed and assembled 3D model
Primary design mm canned drink net content: 250ml material: olin smooth-high white 150gsm simple style three color to distinguish three taste of wine
Litchi Rice Wine
Original Rice Wine
Longan Rice Wine
Primary design mm original rice wine in large glass bottle net content: 650ml material: olin smooth-high white 150gsm wave of the wine simple
inside design different rown cork distinguish two size of it
Primary design mm original rice wine in small glass bottle Net content: 250ml material: olin smooth-high white 150gsm wave of wine
inside design different rown cork distinguish two size of it
Secondary design mm three taste size: 160 x 142 x 55 mm material: neenah folding board-bright white 324gsm user friendliness of a separation seting different colornof flower
Secondary design mm gift box size: 100 x 100 x 330 mm material: neenah folding board-bright white 324gsm special printing skill die-cutting exquisite box for a gift surprise inside pattern
Secondary design Mid Autumn Festival special box size: 55 x 55 x 135 mm material: neenah folding board-bright white 324gsm three of a set and group together die-cutting as a lantern can form a special view
Secondary design sustainable packaging small size box
inside pattern from the hold
size: 70 x 70 x 125 mm material: neenah folding board-bright white 324gsm hole special inside pattern
environment friendly cut allow the hole of rice shape and flod it flat