19V69 Marketing

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ABOUTUS

Versace 19.69 Abbigliamento Sportivo Srl was established in Milan by Alessandro Versace in 2001. With his expertise and long experience in design and fashion, Alessandro Versace created a concept highly dominated by the Italian elegance, style and quality. Nowadays, Versace 19.69 Abbigliamento Sportivo Srl, continuing this tradition and vanguard, creates an individual style of lines, forms, and materials, following the contemporary trends and the consumers’ different needs.

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ABOUTUS

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International Licensed Product Versace 19.69 Abbigliamento Spotivo Srl has received a warm welcome in fashion retailers around the world including programs in the UK, Saudi

Arabia,

Greece,

Italy

and

Russia.

With a robust program in place across the globe, Valero Enterprises has set out to create similar success in US retailers.

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BRANDSTANDARDS

BRANDELEMENTS

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Products Will Evoke......

• Luxurious Tactility • World Travel • High-End Taste • Classic Shapes • Quality Materials • Exoticism • Timelessness • Status • European Style

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BRANDPOSITIONING

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An Italian

d n a r B n o i h s a Lifestyle F ier. t d i m e h t o t e l b a l i a av

ITALIAN STYLE | EASY CHIC | FASHION FORWARD | SEXY | ACCESSIBLE PRICING

- Benchmark Brands -

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IN-STORE PRODUCT MIX & PRICING

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WOMEN’S APPAREL

$49 - $1999

WOMEN’S LINGERIE

$19 - $89

WOMEN’S SHOES

$70-$795

ACCESSORIES BELTS

$49-$199

HATS, SCARVES, GLOVES

$29 - $199

TABLET CASES

$39-$69

UMBRELLAS

$29 - $49

HANDBAGS

$149 - $1,999

JEWELRY

$49 - $499

EYEWEAR

$69-$499

FRAGRANCE & COSMETICS

$29 & up

MEN’S APPAREL

$80-$1200

MEN’S SHOES

$80-$695

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MARKETING

Versace 19.69 Abbigliamento Sportivo Srl is seeking top-tier visibility within the fashion press. Recent placement in WWD and Vogue exemplify the level of marketing that we will continue to cultivate.

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STORE-LEVEL MARKETING

V19.69 Italia has allocated a multi-million dollar marketing budget to cover our traditional and social media presence and for retail-specific promotions including: • Gifts with Purchase • Co-op advertising • Gifting Suites at major award shows and events • Fashion Week banner advertising

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HANDMADE ITALIAN BAGS

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JEWELRY

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NEW LOCATIONS

US RETAIL LOCATIONS Opening Summer 2016 55 Stockton Street, San Francisco, CA | 3rd Street Promenade, Santa Monica, CA | Mall of America, Bloomington, MN

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s s e r g o r In-p

s t u o d l i u B

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v1969italia.com