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NEWSLETTER Q4 2016
Volume 1, Issue 1
5 RECOGNIZE
10
& VALUE
YOUR STAKEHOLDERS
11 TRAVEL HACKS
THE WEALTHY
ON-THE-GO
CONTRACTOR LIFESTYLE
Business is Great Today…But What Are You Doing Today to Keep It That Way Through 2020? By Brian Kaskavalciyan
Right now, you are simply knocking it out of the park.
You’re not just hitting your sales goals, you’re crushing them.
Leads are flowing in, and you’re selling one job after another. In fact, you can’t hire people fast enough to keep up with the demand.
Let me be the first to say, “Congratulations.” Seriously, take a moment and soak in the pride you must feel for yourself and your team.
This has been a great couple of years for most of my clients, and the industry as a whole. In fact, according to all leading indicators home improvement will continue to be strong at least through 2019.
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That’s the good news.
Now for the bad news. At some point in the not so distant future, conditions will change and business will get tough again.
Don’t get me wrong here, this is not doom and gloom talk; this is opportunity talk.
You see, most companies won’t be ready for the turnaround. Just like the stock market bubble and the real estate bubble, you’ll have companies that are doing great while things are good and then POW!, the rug is pulled out from under them and the problem is they weren’t prepared. They were riding high thinking the good times would continue forever. (Continued on page 7) www.gFourMarketing.com
in this issue 2 3 5 6 9 10 11 12
Welcome Unequivocal Belief In Abundance Recognize & Value Your Stakeholders Stop Chasing New Customers Book Club Entrepreneur Hack The Wealthy Contractor Lifestyle Spotlight
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