BUSINESS PLAN
BRAZIL TASTY
raising. During the trip, in a local bookstore, we got a very
Many questions from producers, and few studies of the forest
important book, written by several members of the Federal
- worldwide - have made us think in terms of a school and a
University of Pará, organized by Professor Marcelo Bentes
model farm.
Diniz, on the “Challenges and Potentials for the Amazon of the
BRAZIL TASTY
1.2) Industry overview
21st Century.” In it, we learned that agricultural policy is more
We met a Brazilian-teutonic lady, who was raised until the
important to solve environmental issues in the Amazon than
age of 14 on a farm in the Amazon and then went to study
Contrary to the irrational exploration, many other methods
The market that values organic products the most is also the
the environmental policy itself. And the cruelest fact, in our
in Switzerland. Today, at the age of 45, she returns to Brazil
are already being applied, such as Toca farm, owned by Pedro
most demanding regarding the origin of these products: Europe.
opinion, was that the Legal Amazon area has an unbalanced
to reformulate the Panorama farm, of the Gutzeit family,
Paulo Diniz, where he invited to start the project the Swiss-born
We chose to follow and obey the harsh laws of this market right
pattern of occupation. Pastures represent the largest form of
originally from Germany. With high cocoa production, she can
Ernst Gosth, who since 1976 has developed what he called of
from the beginning of our operations (even though it was easier
land use, estimated at 51 million hectares. Here we saw the
identify the need for cocoa improvement and the exclusion of
“synthetic agriculture”, which is the very foundation of the forest-
to operate in other countries) due to the potential consumer
need to implement a utilization system for devastated areas
a series of practices, seeking the return of production within
based Japanese agriculture. In this model the native forest and
of European countries being greater than the rest of the world.
with “carbon credits”.
the forest. Along with the farm, Eunice’s father, Mr. Ervino,
organic farming coexists in harmony. The method proves to be
The requirement of high quality worked as a propellant of our
brought people to build a school inside the ranch in the middle
more productive, effective and profitable besides contributing
actions, rather than an inhibitor.
We met Oswaldo Kato and his team at Embrapa Oriental
of 1960 and since then the school is running. In this place, we
to the environment and, ultimately, to society. In order for the
after seeing videos showing the development of the first
saw the opportunity to create the first Agroforestry school in
process to respect the biome in which it is inserted and to be
So, the launching of the brand will be in one of the most
agroforestry farms in Brazil, developed by the Japanese
Brazil, and the Brazil Tasty model farm. The family was very
truly sustainable, it is necessary to avoid a practice that is found
prestigious events of gastronomy in the European market,
community in the Amazon, and then defined that this format
satisfied and the expectation is that our team accompanies
today in several forestry enterprises: the exploration and the
SIAL PARIS. And, on October 21, 2018, we will launch Brazil
would be the ideal to return to the forest in foot.
them integrally in the development of this model of school
insertion of exotic species. As a commercial matter, the owners
Tasty with 10 producers already enrolled in our platform.
and model farm.
of these farms start to produce what they are looking for in the
We created a platform with an innovative format, a different
In the lecture on organic culture, at BioFair Brasil 2018 in São
consumer market. Despite the good intentions of the initiative
structure: B2L2B. In this structure, we have RURAL PRODUCER
Paulo, with several important producers, among them Pedro
they are driven by market rules and do not realize the damage
+ LOGISTIC OPERATOR + INTERNATIONAL BUYER.. Thus, business
Paulo Diniz from Toca Farm, and Joe Valle from Malunga Farm,
they may be causing to native flora and fauna.
relationships will be established, and everyone can negotiate in a
icons of organic production in Brazil. They do not care about
simple and fast way. The platform is integrated with the DU-E and
the infestation of exotic species, and that there is a large
On a trip through the interior of the Amazon, it is easy to see these
Intra. Thus, in addition to cargo handling, our operation includes
difference between organic culture and agroforestry culture.
damages. On the road, it is common to see stalls with beautiful
the customs clearance integrated with the competent agencies.
They still use a lot of water, they destroy the forest and,
and colorful fruits. The sellers know that most of them are not
anyway, the argument is that they need to feed the world,
from the Amazon. They are fruits such as Pitaya (originally from
In this model, we break the barriers between producers and buyers,
just like the agricultural argument. In other words, the goal of
Mexico), lychee (which came from China), cranberry (from the
we create opportunities for operators who - with a transparent
organic farms is to feed without detriment to health without
USA), tamarillo (from the Andes) and Kino (from Africa). In these
system - can offer the buyer several freight price options.
enough concern for the environment. This is quite different
shacks, the only native fruit, most of the time, is the pupunha
from our approach, which is to extract food from the forest
(heart of the palm tree).
and study new foods that are not harmful to the environment, and much less harmful to our health.
12
BUSINESS PLAN
Brazil Tasty seeks to generate good business for family farmers, logistics operators and bring health to end consumers with agility
It is necessary to develop a work with the vision of Brazilian
of processes and transparent procedures. The team in Brazil
production of native species valuing our culture and mainly
curates the producers and elaborates the internationalization
A strong example during the event was an Indian, who asked
bringing more life to the planet. Brazil has a multitude of native
plan, including multiple tasks such as training of producers and
the speakers why they were using so many plastic water
species, all with nutritional qualities superior to many market
development of packaging. Also administrative and financial
glasses on the table in an event that addresses awareness
products. In this way, our proposal of work is a change of focus.
management, like IT and developers team.
with nature and life. This highlights the lack of awareness
We chose, initially, 10 native species of our biomes: Manioc and
about the nature. There, the need to encourage agroforestry,
Pine Fruit (Pampas), Juçara (Atlantic Forest), Licuri (Caatinga),
In addition to our headquarters in Brazil, we will have an office in
extractivism and the recovery of forests was defined. Studying
Macauba and Buriti (Pantanal), Cocoa and Brazil Nut (Amazon),
Rotterdam, the Netherlands, where our International Relations
the forests and productive and unproductive crops, through
Chestnut Pequi and Baru (Cerrado). We visited certified
Manager will hire and train teams throughout Europe to promote
the study of biologist Mauro Galetti, we identified the
producers internationally, so we could build with them a line
Brazil Tasty products. Logistics control will run at Netherlands.
absence of animals, or better: the de-faunation that strongly
of products focused on healthy eating. All products are native,
contributes to the unproductiveness of the new forest areas.
organic and with provenance.
13
