Flavia HUSAR
Why do you need a User Experience (UX) / User Interface (UI) designer in your team?
Why do you need a User Experience (UX) / User Interface (UI) designer in your team? Or do you really?
increase customer satisfaction & improve user experience
UX/UI demystified
UX/UI demystified Most confused and misused terms in the the product development industry
UI is like a joke. If you have to explain it, it’s not that good.
if (Product == Human body)
if (Product == Human body) {}
if (Product == Human body) { code = ‘bones’; //which give it structure UX = ‘organs’; //measure and optimize body functions based on feedback UI = ’senses’ + ’reactions’; //aesthetics and cosmetics of the body
}
if (Product == Human body) { code = ‘bones’; //which give it structure UX = ‘organs’; //measure and optimize body functions based on feedback UI = ’senses’ + ’reactions’; //aesthetics and cosmetics of the body
}
if (Product == Human body) { code = ‘bones’; //which give it structure UX = ‘organs’; //measure and optimize body functions based on feedback UI = ’senses’ + ’reactions’; //aesthetics and cosmetics of the body
}
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable. ― Donald A. Norman, The Design of Everyday Things
Don’t make me think. ― Steve Krug, Don’t make me think
UXD, UED, UI Designers do what?
UX Designer
How the product feels
competitor analysis customer analysis wireframing product strategy product structure information architecture
content development prototyping
user research
testing
UI Designer
How the product is laid out
design research
branding graphic design
user guides product storyline UI prototyping
interactivity
mockups
animation design
device adaptions
UX Designer
How the product feels
competitor analysis customer analysis wireframing product strategy product structure information architecture
content development prototyping
user research
testing
UI Designer
How the product is laid out
design research
branding graphic design
user guides product storyline UI prototyping
interactivity
mockups
animation design
device adaptions
Tools designers use ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦
Adobe Photoshop Adobe Illustrator Adobe XD Sketch Balsamiq InVision Marvel App Zeplin Origami Axure UXPin etc
“I AM LOOKING FOR A DESIGNER”
“I AM LOOKING FOR A DESIGNER” Job Description
“I AM LOOKING FOR A DESIGNER” Job Description ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦
UX Researcher UX Designer Graphic/Visual Designer Information Architect Interaction Designer Usability Expert UI Designer UI/Frontend Developer Magician & Mind reader etc
THE Design Thinking process
Phase I EMPHATISE
gain an empathic understanding of the problem you are trying to solve
information gathered is used to develop the best possible understanding of the users, their needs, and the overall problem
Phase II DEFINE
analyse the observations and synthesise them in order to define the core identified problems establish features and functions based on the problemstatement in a human-centred manner
Phase III IDEATE
our designers will generate ideas and look for alternative ways to see the problem
Phase IV PROTOTYPE& IMPLEMENT
we produce a number of inexpensive, scaled down versions of the product, so we can investigate the problem solutions
we use different ideation techniques prototypes help to find the best gather feedback and solutions based on improve the idea the problem and through user and then test and team functionality investigate the ideas and design testing
Phase V TEST
we polish and finetune the final product based on insight and knowledge from the prototype and testing phase we iterate steps to create the best product and refine requirements tailored for your users
UX/UI Fail & Win examples
Nice to read ― Donald A. Norman, The Design of Everyday Things ― Steve Krug, Don’t make me think ― Smashing Magazine ― Creative Bloq
A penny for your questions..
Or feedback?