Flawless Magazine, Issue 8

Asia’s Next Top Model

Photographer Todd Anthony Tyler Interview

Distinct Model Management Interview / Anne Morgan

FLAWLESS m a g a z i n e

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TEAM Director Samson Ogunshe Creative Director Don Horne

Contributors Kristoffer Skjæringrud Aalia Oursbourn Amani Faiz Anita Sadowska-Horne Jen Werner Giuseppe Grasso Saibh Egan Writers Dana Malaescu Amber Doyle Back Cover Don Horne Kristoffer Skjæringrud / page 14

CONTENTS Editorial / Mafia Mob Wife Photographer / Kristoffer SkjÌringrud Asia’s Next Top Model - Photographer / Todd Anthony Tyler Editorial / Tea Party Photographer / Elisabeth Kellerer Editorial / Entwined Interview / Anne Morgan / Distinct Model Management Editorial / Beauty in Nature Interview / Michelle Anderson Makeup Artist Editorial / I Dream In Colours Fresh Faces / Models Editorial / One Day A Scarecrow Interview / Model Life

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editorial / mafia mob wife

Mafia Mob Wife

Photographer / Amani Faiz Makeup / Hair Stylist / Nicola Johnson Stylist / Manuel Aurther Model / Eliza

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photographer feature

KRISTOFFER SkjĂŚringrud ksfoto.net

Makeup / Cathrine Aas Hair Stylist / Eirik Thorsen Retouching / Marius Tank-Nielsen Model / Marianne Lindbeck

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interview / photographer / todd anthony tyler

Asia's Next top model ANTM’s photographer Todd Anthony Tyler Interview by Amber Leigh Doyle for Flawless Magazine

A master of photography, bringing the very nature of imagination and artistic expression to life. As one of todayís leading fashion photographers both in Asia and worldwide, Todd Anthony Tyler frequently travels to some of the most secluded and exotic destinations, turning fantasy into reality as seen on the pages of Vogue China, Elle China, Harperís Bazaar China, L’Officiel China and GQ. Celebrated for shooting vivid images with raw energy and uncompromising character, Tyler has created captivating advertising campaigns for Uma Wang, Ritz-Carlton Hotels, LíOreal Paris, Adidasand Ports 1961.

Breaking into the fashion industry as a model, Tyler was once highly sought-after by the blue chip brands of menswear. After modeling full time from Japan to Milan, Tyler began to pursue his lifelong love affair with photography, this time from a different angle. With 20+ years of combined experience on both sides of the camera, the Canadian-born photographer uses the lens to push the boundaries of style andcreative exploration.

For over a decade, Tyler has operated a successful studio in Shanghai, China, becoming the photographer and art director of choice for his knack to transform models into icons.

Tyler has captured the rising star of Asiaís freshest faces including Liu Wen, Fei Fei Sun and Kiki Kang. His unique point of view on producing artistic imagery is expressed candidly each month in a column he writes for Asian Photography, India and Asiaís premier professional photography magazine.

When Tyler is not snapping away, he strives to maintain a healthy work-life balance by doing yoga, weight training and running daily. He is co-owner of a yoga inspired lifestyle-clothing company called Aumnie Athletics.

Tyler is eager to capture the rich diversity and nuances of Pan-Asian women on the premiere cycle of Asiaís Next Top Model, í where he will co-star on the show airing this November as judge and resident photographer. www.toddanthonytyler.com

You are the resident photographer in ‘Asia’s Next Top Model’, is being on television an exciting career opportunity for you?

Seeing myself on television is not a new thing for me as I experienced that moment a few times with TV commercials I did during my time as a model, yet seeing myself in a sort of third person context is still a little strange. I thought awhile before excepting the offer to be on the show because I was a little concerned about how being on a fashion reality TV show may negatively impact my career as a fashion photographer. I came to the conclusion that my body of work can speak for itself and that the opportunity to blend my experience as a model with my years as a professional photographer into a new career direction was just to intriguing to pass up. I have really enjoyed the entire process especially with interacting with the fans, as fans from the TV show are more verbal and communicative then my fan base purely from my photographic work.

The series is an adaptation of Tyra Bank’s hit show ‘America’s Next Top Model’, which has been approved in over 100 markets world-wide; why, in your opinion, are these shows so popular?

The Top Model franchise is popular for two main reasons: America’s Next Top Model is a legitimate success heading into cycle 20, secondly, there is instant recognition in anything Top Model. The show’s popularity globally really reveals that people are fascinated with models, the fashion world and the concept of being able to see some behind-the-scenes drama. Also the show builds new connections with the viewers each season because there are new girls to follow and root on to win. An added interest for AsiasNTM is that having girls from 13 different countries makes it unique as fans are generally cheering on the model hopeful from their country.

The show acts as a form of unification across Asia by allowing women of all Asian ethnicities to audition and feature in the show. Do you agree? Do you feel the ‘Pan-Asian’ element of the programme is an important factor?

Yes! The greatest interest for me in doing AsiasNTM is the Asia wide pooling of talent. I have lived, worked and traveled in Asia for nearly 20 years, I am very familiar with the diverse beauty in people and country that exists, but perhaps on a global level these points are not so well highlighted or known. What an excellent platform AsiasNTM provides for showcasing Asian beauty. There are many layers to the show but from my perspective outside of shear entertainment AsiasNTM is also an opportunity to educate and unify.

What are the selected prizes for the winner of the competition? Do you feel this is a good starting off package for a beginner in the industry?

The prizes for the show are quite good – highlights being the 100,000 Singapore dollar cash prize and the trip to London to be promoted by Storm Model Management. I know when I started my modeling career neck deep in student loans and heading over to Milan after being scouted by Riccardo Gay with only a few hundred dollars in my pocket, I would have thought a starting off package like the show offers was amazing! Certainly with the world watching what is happening in Asia the show is a great starting point for model hopefuls to be noticed.

What characteristics were yourself and the fellow judges looking for when initially recruiting the models for the show? Did you keep current and future modelling trends in mind when selecting the contestants?

For cycle 1, I was not involved with the model selection for the show. Nadya Hutagalung , Daniel Boey and the producers handled that. Cycle 2, I’m hopeful to be more involved in the process and I will be looking for girls who can truly go on to be an international top model from Asia.

‘America’s Next Top Model’ is renowned for cat-fights and drama.

Does this ‘catty’behaviour occur in Asia’s Next Top Model also?

The catfights and drama are a little less evident on AsiasNTM as most of the girl’s instincts and cultural backgrounds are to be non-combative and supportive. This doesn’t mean there is not competition at play! There is still a lot of behind the scenes drama and ups and downs.

Do you enjoy working with your fellow Asia’s NTM judges (Nadya Hutagalung, Daniel Boey and Joey Mead King)? Out of all of you, who gives the harshest critique?

The entire team for the show from production to my fellow judges was a joy to work with. Each person brings their own style and perspective on the industry to the table. Some of the critique may come off differently in the edit as we actually speak to the girls over several hours on the elimination day from the panel, but I suppose I tend to be known for giving very direct critiques, which then may appear a bit harsh. I just come from the perspective that in the fashion biz we often don’t mince words and don’t waste a lot of time dancing around the subject – we just call it as we see it and give back direct and immediate feedback – or maybe that is just me.

Prior to this show, did you ever watch ‘America’s Next Top Model’? If so, which judges and contestants did you enjoy or love-to-hate?

Prior to being on AsiasNTM, I didn’t really see a lot of Top Model in part because I travel a lot and live overseas where I don’t watch TV at all. Then once I was asked to be on the show I initially had the thought that I should watch all the seasons of ANTM for research then I had a second thought that maybe it is better for me not to watch so that I just come to the show unaffected and simply be myself and not what I think Top Model might want me to be.

As a prior model, what words of advice would you give to young men and women entering the world of high-fashion and modelling?

From my experience as a model, I would tell young model hopefuls firstly to remain true to themselves. There are quite a few pitfalls that you may potentially experience in the business. Also I would suggest doing some research on the industry, agencies and even how working models move and emote in photo shoots. In my time we didn’t have the benefit of online search engines. You want to be working with reputable people. Once you have done your research, a few starting points is to have a bit of a plan, realize in effect you are starting a small business. It is good if you have a little money behind you for such things as travel and getting a few quality test shoots done for your book. Contact good agencies to rep you and simply persevere! You are going to most likely experience a lot of rejection. Modeling and the fashion business are not for everyone. Maintaining forward momentum in the face of rejection can be your biggest hurdle in becoming a model.

Which model or celebrity would you love to personally photograph and why?

Celeb wise Keira Knightly always comes to mind straight away. From there Natalie Portman, Angelina Jolie, Megan Fox, Amanda Seyfried, Devon Aoki, Padma Lakshmi and Freida Pinto. Keira Knightly tops my list as I am drawn to her look and classic beauty. She just seems to photograph like a dream, which is very appealing to a photographer. I do find it always hard to speak about celebs though as it is really about the character of an individual that excites and engages me on the shoot. I think it is hard for celebs to be themselves on shoots.

You are renowned for your risqué subjects and dark images; is it a form of artistic rebellion?

My risqué and dark images are not a conscious choice – they come somewhat naturally for me and perhaps are influenced by my love of European fashion images and publications along with classic paintings and sculpture. I of course cannot produce these types of images all the time as I do photograph commercial style images as well. I would just say the sexually charged images with minimal lighting are more representative of my personal style. Do those images say something about me as a person probably?

Your work has been described as quite sexual; what is your comment on this?

I do not have a real interest in photographing anything very gratuitous, but in my core work I do photograph images that are sexually charged, but from an artistic perspective.

Your work has been described as transforming models into ‘icons’, what exactly does this mean?

Transforming models into icons comes from photographing several top models early on in their careers and that those images were part of their rise to fame. Coupled with that is of course me being involved in their discovery which is not always remembered but an interesting part of my experience in the fashion business.

What are the key elements of capturing an amazing image?

Key elements to capturing an amazing image is firstly assembling a good team with strong casting, then in the preparation for the shoot followed by once you are on shoot being able to go with the flow and capture events that might evolve organically. At least that is the process for me.

Have you any role models in fashion photography that inspired your work?

A few photographers work that I can appreciate are Steven Meisel who I like for his rule breaking style, Patrick Demarchelier for the classic look of his work, Terry Richardson for the edge and despite a lot of is porn style work he does draw a lot from his subject which I like, David Lachapelle for his use of color and story telling and Helmut Newton for his charged black and white imagery.

Aside from your career, you enjoy working out and maintaining a healthy lifestyle. Is this important to you?

Working out and maintaining a healthy lifestyle is key to who I am. I have always been sport oriented and to me it is important to maintain my health and energy to lead the life that I do. Even in my photographic work my fitness lifestyle comes into play since I am quite physical in my shoots with moving around and back and forth a lot – not to mention hanging out on ledges or the sort to get an interesting angle. I also spend quite a bit of time with my photography and business at the computer so I feel it is important to have balance in my life with getting up and out and going for a run or swim or getting out for a good workout. I believe in mind, body, and soul connection.

What is the most memorable experience of your career so far in both modelling and photography?

My most memorable experience during modeling career is hard to nail down off the top of my head. I guess my first day at the model agency in Milan was new and exciting. I walked into the agency and was looking at all the model cards on the wall with a mix of emotions, part feeling proud that I was scouted by a top agency in Milan, but at the same time wondering why the heck they needed another male model since they had so many top models already ha ha. My first shoot in Paris was incredible. I feel in love with the city and to this day remains my favorite city in Europe along with going to India for the first time to do a TV commercial. For photography there is no doubt seeing your images published for the first time always sticks with you, anytime I shoot in New York and one shoot I did in Inner Mongolia stands out.

Have you met any celebrities that have left you awe-struck and speechless? If so, please describe your encounter.

No, I am not very celebrity fazed. I enjoyed working with Tyra Banks. I have appreciation for artists and fashion designers, but it takes time when first meeting people to develop a rapport to discuss more interesting details so everything on a single meeting, that is often brief, is pretty superficial.

Not only are you the resident photographer on Asia’s most popular TV show, but your work has been featured on publications such as: Elle China, Vogue China, Harpers Bazaar China and GQ. What is next in the career-pipeline for you?

I simply just keep shooting! We are planning for cycle 2 of AsiasNTM. I will also be involved with doing the photography for a new show called Debut staring Ronan Keating. I will continue to write my monthly photo article for Asian Photography, which is now the longest running column in the magazines history. This year, I will also start to do a fashion column on all things that interest me in fashion for Mega magazine.

And last, but not least, where would you like to see yourself in ten years time?

In 10 years time I’ll most likely be spending more time in New York and Paris and having the time and resources to focus on more personal work. If I could, I would just shoot fashion editorials every day. Overall continuing what I am doing now – living an interesting life and producing imaginative photography.

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editorial / tea party

tea party

Photographer / Anita Sadowska / www.anitasadowska.com Makeup / Daria Czajka Hair Stylist / Renata zaborek Model / Courtney Wilson & Li-Ann Smal Stylist / Aoife Dunne Set Design / Killian Fallon & Aoife Dunne Clothing / Fancischmancy Vintage / Claire Garvey Jewelry / capulet & Montague

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photographer / Elisabeth Kellerer

photographer Interview/Elisabeth Kellerer

What does photography mean to you and who are some of your favourite models and designers you have worked with?

For me photography is not only having a camera and pressing a button; it’s way more. It’s kind of a lifestyle and an expression of my feelings, my creativity and my love of people. I really like working together with different people and different characters, which makes every single shoot special and interesting. My long-time favorite model is Vanessa Ludwig, a beautiful girl with long brown hair, that I have known since I was 10 years old. And my favorite designers are Jack McGruer and Tersha Willis with their t-shirt brand “Terrible Movement”. Through my work with “Terrible Movement,” I gained way more self-confidence, some great experiences in London and two really good friends.

How long have you loved photography? Have you loved it all your life?

Well, no. Unfortunately there’s no heartbreaking story behind my love of photography. It all started three years ago when I was a curious and creative young girl who wanted to have a camera. By taking pictures of nature, my cats and myself, I became more interested in the medium and eventually a year and a half ago I started taking pictures of people. Since that point, I can’t imagine a life without photography.

How has photography changed other aspects of your life?

Since I started photography, it seems like one part of my brain is always collecting inspiration and noticing special places. I think I have a better awareness of the beautiful things in my immediate surroundings and I now see things I would never have noticed before. Also, I am no longer just “Liz.” Most of the people who now know me, know me because of my photography and that’s how people connect with me. Maybe I lost a little bit of my personality but I’ve gained so much more!

How would you describe your style of photography?

I can’t accurately describe my own style of photography, because I look at it in a really critical way. Some people have told me my photography is really natural and have said that in work they can always identify my signature in both mine and the model’s character. It is really hard to quantify something so abstract, but I think that a little bit of me runs throughout all my work – it just becomes hard to identify those qualities whilst constantly working on developing as a Photographer.

From where did your passion for photography come?

My passion for photography comes from my creative and inspired brain. I have always looked for a way to express all my feelings, my creativity and my personal definition of beauty. And as a picture says a thousand words, photography seems to be the best way to connect all the things I want to express. Also I’m more of a thinker than I am a talker.

What makes you unique from other fashion photographer?

I might have brushed over this point earlier but it’s very relevant to my work. I always try to show the model’s character alongside my ideas, so the work becomes more of a collaboration between myself and the model. I don’t use Photoshop as much as a lot of other great photographers do. I usually try to capture the feeling I want to show in my pictures during the shoot. I really like natural pictures with natural beauties and natural light – it may be a little old fashioned, but I really value the classic idea of “capturing a moment” and a moment is really hard to add in post production.

What advice do you have for other aspiring photographers?

Never compare your work to the work of other photographers! It doesn’t matter how good they are, all that matters is how good YOU are.

Comparing your work to others will make you sad, uncreative, unoriginal and demotivated. Other photographers’ work is not part of your path. It’s so important to find and have your own way of photography and your own ideas. If you do it with passion, you can do it without comparing everything to other photographers.

What is the most interesting side of a shot and why?

For me, the most interesting part is trying to realize the ideas inside my head.

I think this is every artist’s struggle. It’s extremely difficult because I don’t always have all the opportunities and possibilities I want to have for a project.

But while shooting, there’s not only my creative brain – there’s a team full of creativity. And so the results usually look different from the pictures in my head, which really is fun.

Have you shot any campaign or worked for any designers recently?

Well, yes. In 2011, I had the chance of taking pictures for the lookbook and the online shop of a young German fashion label “Home Is Where Your Heart Is.”. And 2012 I worked a lot with “Terrible Movement” from London, now based in Berlin. Both shoots were great experiences for me and I’m really thankful for having them.

What are the pros and cons of being a photographer? Please be specific.

A BIG positive about being a photographer is being constantly surrounded by other creative people and making great connections. And the most negative aspect for me is that I’m not just “Liz” anymore - more often than not, I am “Liz and her camera” and I’m supposed to take pictures all the time. You get a little bit limited by your camera and sometimes your camera seems more important than you, regardless of the fact that your camera is nothing without you.

Do you think your age makes it difficult for people to take you serious?

Normally people don’t look too much at my age, but when they do, they seem to be more impressed about how much I’ve achieved at such an age.

And they love my photographs, so age becomes irrelevant.

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editorial / entwined

Entwined Jenn Werner

Model / Miriam Mﾃ僕lers @ Together Models Model / sebastian barg @ Together Models Hair & Makeup / shani

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interview / anne morgan

Interview/Anne Morgan, Managing Director of Distinct Model Management

What does a day-in-the-life of Anne Morgan consist of?

Well it wouldn’t be your usual 9 to 5! I usually get up early, start with checking my emails and responding to them and making my calls for the day.

Then I usually go through all the agency applications which can take quite awhile, I focus on social media for around two hours, do up my invoices and then go back to emails, update the website, research the international market and by that stage I’m usually set for bed! I guess you could say I eat, sleep and breathe what I do!

What did you want to be when you were twelve years old?

I actually really wanted to be a vet growing up! I’m a huge animal lover and a regular sponsor of animal charities but I think I love them too much and that put me off. I could never have coped with not being able to save them all!

In the beginning you were a model, so what motivated you to setup a modelling agency?

To be honest, I only modelled part time and for around 3 years. My heart wasn’t in it. I was disillusioned with the Irish modelling scene - for me it never lived up to what I read in magazines or saw internationally so I figured I had one of two options - leave it altogether or try and breathe new life into it and raise the bar, and being as stubborn as I am I went with the latter.

You’re the Managing Director of Distinct Model Management. Can you tell us about the agency and some of your models and where you think its going?

Well the name Distinct came from the type of look I represent and the type of model I typically look for. I love really unusual, unique looks and really natural beauty. Irish girls are blessed to have really unique looks; pale skin, freckles, and yet we have this obsession with covering them up and trying to look different. Internationally, that ‘Irish look’ can make a model a huge star - take my model Faye Dinsmore for example. She has shot international campaigns for Ralph Lauren and L’Oreal to name but a few, not only because she is a fantastic model but because she has such a unique, Irish look that is so rare abroad. I don’t want Distinct to just be another Irish agency which is why I work a lot with agencies abroad. I want my models to have the best career possible and I want them to travel - to experience modelling on an international level.

September was a great month for Distinct as we had our first girl, Laura O’ Grady in London Fashion Week and we were featured in some amazing publications. I started on a high and thats how I want the agency to continue.

You also have a Master degree in Psychoanalysis and a B.A. Psychology, would you consider yourself has an overachiever and why did you choose the fashion industry over Psychoanalysis?

No not at all, like I say to my models who are in school or in college, you have to have something to fall back on.

This industry changes in a heartbeat - one minute you can be the top model or agency in the country the next you can be yesterdays news. You have to have a good foundation. I chose the fashion industry because I was passionate about making a change and helping models realise you can make a huge career out of being completely natural and individual, you don’t have to change. My head said stick with the psychoanalysis but my heart said do what you have a passion for. Although I definitely feel that my Masters helps when I am responsible for representing the younger models as I put their best interests first.Business is business but my models are like my family and I’m responsible for their well being. Its a tough enough industry, they need to have someone there to advise them and help them deal with criticism and rejection should it occur.

What type of decisions do you have difficulty making when it comes to scouting or releasing a model?

I hate saying no to someone because I feel they just aren’t ready. Just because a person has the look to be a model doesn’t mean they can be. There have been a couple of ocassions when I have had to let a model go or say no to an applicant just because they didn’t have the right passion or attitude for the industry. Just as I represent the models, they represent me and its important they come across as professionals. If a model doesn’t have the same passion for their job that I do I know it won’t work. So its difficult, but necessary.

It is often said that a model should have a good personality. According to you, what are the traits required for a good personality?

A model definitely needs a big interest in the industry they are in. I don’t mean watching America’s Next Top Model, I mean they need to be passionate about learning about every aspect of the industry if they want to make it internationally.

I have found the most successful models are the ones who know the most about the industry, even down to the most obscure details. They live and breathe fashion and they are a pleasure to be around. In this industry models will have to work some long hours, hold uncomfortable poses and do any number of things which most people would complain about.

Models need to have that type of upbeat, positive attitude that rubs off on those around them. Ultimately, their confidence and positivity reflects in their work which is what its all about if they wish to be successful.

Looking back, what’s one thing you would do differently when you first started out and what are the major reasons for your success?

I actually have no regrets in regards what I have done in business which is nice! During the summer I left my previous position as Managing Director of Absolute the Agency and set out on my own and since then things have developed at a rate I could never have imagined. It turned out to be one of the best decisions I have ever made in my life and I’m a lot more confident in business because of it. I think the key to success is loving what you do. I don’t think people understand what it takes to open an agency. You are responsible for each individual models career and keeping the models happy; you are responsible for marketing your business, for networking, meeting new clients, administration, brand development and awareness and thats only half of it. Its not a 9-5 Monday to Friday job, its 7 days a week and it doesn’t stop. But when you LOVE it, its different. I work really hard because I believe in what I do and I try and look after my models as best I can so maybe thats what makes me successful. I hope so anyway!

How has the fashion industry changed over the years in your opinion and where do you see things going?

The fashion industry itself changes at a rapid pace and Ireland was once quite slow to catch up but I love seeing how far as a country we have come. The only aspect I find unfortunate is that some of the best high fashion models and creative talent we have here are moving abroad because there are better opportunities internationally and more financially feasible ones too. But our fashion industry as such has come a long way. Look at South William St for example. 5 years ago I was studying in college on that street and there was nothing of interest, now we have our very own creative quarter with some of the most incredible designers and we should be proud of that. The industry is moving. Not rapidly, but it is moving and its great to see. I just hope financially the country becomes more stable so that more options become available here for people in the industry so that they don’t feel the need to take their talents abroad.

How have your entrepreneurial motivations changed and shaped the agency since you first started?

I think in the beginning its trial and error. You learn a lot from your mistakes and you either choose to stay down or rise above it. You become more confident in yourself and in your abilities and of course this will reflect on what you do in business. For example, I thought I knew the type of agency I wanted 2 years ago - now I do and I have it exactly how I want it but it took two years! I’m motivated by a love for what I do rather than a love for money. I always live by the attitude ‘work like you don’t need the money’ because I think when you chase your dream rather than the financial reward you produce better results for yourself and your clients.

Where do you see Distinct Model Management five years from now?

To be honest I would love to have an office in London within the next 5 years and I can see it happening but obviously I would need to hire a lot more staff! I love the international scene but particularly the London scene. From meeting with a lot of the UK agencies I find we have the same kind of eye for models and we go for the same kind of individual, distinctive look which Ireland still seems slightly unsure of! Here its a lot more commercial and I think for me to really flourish in business I need to have some kind of link to somewhere with a similar attitude to me. I can say with certainty though that I will have a lot more internationally successful models on my books judging by how successful some of my models have been thus far!

Would your models describe you as the kind of agent who goes the extra mile?

I hope so!

If you could offer an aspiring model only one piece of advice, what would it be and how can they reach your agency?

Be yourself, don’t change. Keep the makeup off, the fake tan off and understand that what is unique about you is what could be your best asset in this industry. And never pay money to join an agency, ever! Anyone who wishes to apply to the agency should send one natural headshot and one natural full length shot (no makeup) with all their measurements to info@distinctmodelmanagement.com or fill out the online application through our website

www.distinctmodelmanagement.com

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editorial / beauty in nature

beauty in nature Saibh Egan Stylist / Carmel Daly Makeup / Flora Psarianos Hair / Tammy @ SOA Hair Model / Jess @ Assets Thanks to Martin Crosbie & Jane Talbot

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interview / michelle anderson

mamu

Interview/Michelle Anderson Makeup Artist

Michelle, you are an accredited make-up artist, have you always wanted to work in the beauty industry?

I always had a fascination with the industry, I always loved how fashion in all its forms had the ability to transform a person but other than that I had never thought about having a career in the beauty industry until I was in my late teens and then went on to pursue it.

You have been involved in some incredible projects, such as: Miss Alternative Ireland (2011), The International Make-up Artist Show (2010) and Elite Model Look Ireland (2010). Which event did you enjoy the most and why?

Straight away its Alternative Miss Ireland. It was a chance not only to be creative makeup director with Candy Warhol’s fabulous team but I was also invited to preform with them as part of their routine on the night in the Olympia Theatre Dublin. As a child I suffered a little stage fright so preforming in front of 2,000+ people was a great opportunity to overcome the fear and that it did!

Your work can be described as solely innovative and fantastical.

Where do you get your creative energy and inspiration from?

From life and living it I guess, keeping an open mind and other artists but most of all being as positive as I can be about everything no matter how hard and challenging it can be, that’s where the real energy comes from and from there I throw it straight into my work.

Which famous design-house would you enjoy working for and why?

Hands down it would be Christian Dior but only with John Galliano if his intentions of making a comeback are true.

Personally I think the man is a genius despite criminal offences.

What make-up products could you not live without on a daily basis?

I love Kryolan’s new formula ‘Makeup Blend’ Its actually incredible. Ever have those days where your foundation just feels yuck? Not any more!

Your work has been featured in publications such as Europe’s leading make-up artist magazine FACEON, how does this make you feel?

Fantastic, I am my own worst critic so having FaceOn contact me gave me the spring I needed in my step and not forgetting various Irish publications as they have really helped push my work to a broader audience.

What is your one indulgence and beauty splurge?

The BodyShop body butters, I spend a fortune on them as I use it after every shower and that’s twice a day sometimes. One of my resolutions for 2013 was to cut down but who sticks to resolutions?!

To achieve a flawless result, which make-up products are key components?

Flawless make-up starts with well kept and moisturised skin. Products change depending on skin type but a good primer, concealer, highlighter, foundation and luminizer will together achieve a great base.

Which make-up brushes do you recommend stocking up on and why?

I’m a new fan of real techniques, especially the core collection as it changed the way I apply make-up. Precision is greatly achieved with the architecture of the brushes. But ultimately it’s been Charles Fox brushes for me ever since I got my first set 5 years ago and they’re still going strong.

What make-up trends can we look forward to in 2013?

Usually Spring/Summer brings us pale lips and pastels but this S/S its all about fun red hues and nude structured eyes. Also softly smudged eyeliner plays a big part this spring compared to perfect clean flicks from SS12. just think out of bed makeup with nude plump lips and you’ve nailed it.

Which celebrity would you love to give a make-up lesson to and why?

I’m not really down with celebrities as I tend to stay away from celebrity gossip based anythings really, however if I see orange tan, I see red and it almost pains me. Unless its a hair colour its just not cool.

Have you any tried-and-tested tips to achieving a natural glow on both face and body?

Being in Love, But if that’s not working out for you I’m a fan of no.7 face treatments and masks also exfoliating your face and body at least three times a week. Plus, don’t forget to smile ;)

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editorial / i dream in colours

i dream in colours Aalia Oursbourn Model / Hailee Alexis Hussion Stylist / Camille Wood Shoes / Serena Cowles Makeup / Ann DeNicolo

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spotlight / fresh faces

Fresh faces We put a spotlight on the new faces in the modelng world

Name / Laura O’Grady Age / 18 years old Country / Ireland Agency / Distinct Model Management in Dublin, Select Model Management in London.

Bio / I am a model and student signed in both London and Dublin, but based in Dublin.

How you were discovered / At a modelling competition in a shopping centre.

Life long dream / I just want to do something that brings me happiness and fulfilment.

Favourite designer / Karl Lagerfeld and Christopher Kane.

Campaigns if any / I have done London Fashion Week where I walked for 3 shows. Ive also shot for Rollacoaster, The Financial Times How to Spend It, Fraulein, Ponystep, Fiasco, Social&Personal among others.

Name / James Murphy Age / 28 years old Country / Ireland Agency / Andrea Roche Bio / 28 year old model with Andrea Roche Modelling Agency, personal trainer and company owner.

How you were discovered / I was contacted by one of Andrea’s friends, hairdresser to the stars Michael Doyle.

He introduced me.

Hobbies / weight lifting, modelling, personal training, charity work Life long dream / To be a full time model within Eurooe, Asia and America.

Favourite designer / JW Anderson, Galliano, High street brands like Zara and Topman.

Campaigns if any / I have done work for Abercrombie, Editorials, Swimwear in Bangkok, Campaign for Meteor.

Name / Kim Farquharson Age / 24 years old Country / Jamaica Agency / Q Management How you were discovered / While working up the corporate ladder in banking, A friend who works for Qi Cashmere pushed me to do it, Hobbies / Cooking, Video Games, Running, Movies, Plants Life long dream / Start my private catering business run by my family and consisting of my recipes.Also I would like to begin an adult literacy foundation for philanthropic purposes.

Campaigns if any / Valentina Kova Campaign, Editorials for the Ninh collections.

Name / Juudit Siibak Age / 17 years old Country / Estonia - Living in Ireland Agency / Distinct Model Management How you were discovered / My agent, Anne Morgan, found me on facebook when I was 15 and I was signed shortly after meeting up with her in real life. She has nurtured me and provided me with awesome modeling jobs ever since.

Life long dream / Getting a degree in something that I love(which I am yet to discover) and living on a beach somewhere in Australia or Hawaii working at my dream job.

Favourite designer / The legendary and iconic Coco Chanel, a woman who truly revolutionised fashion.

Campaigns if any / KISS Magazine, Social&Personal, Helen Steele, Coldlillies and TV shows like X-pose, Off The Rails.

Name / Sheona Harding Age / 22 years old Country / Ireland Agency / 1st Option Bio / 1st Option models in Dublin. Currently juggling modelling while working towards a Bachelor of Social Science, specialising in crime and social order at UCD. How you were discovered / When I was 15 a photographer scouted me while I was at the beach with friends. He asked me if I was with a modelling agency and said I should think about approaching one if I wasn’t. I took his advice and entered the Irish heat of the ‘Ford super model of the World’ competition and due to gaining a place in the Irish final I got a contract with “1st Option Models” in Dublin.

Photo - Hugh Chaloner

Favourite designer / Vivienne Westwood, Valentino, Emma Manley, Joanne Hynes Campaigns if any / Fee G, Dunnes Stores, Heidi Higgins 2012 Spring/Summer, Closing bespoke hat designer, Michael Leong’s, segment of the fashion show held in honour of the Queen of England’s visit to Ireland.

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editorial / one day a scarecrow

one day a scarecrow Giuseppe Grasso

Model / Yve Kruczynska - Betrice Models Milano Stylist / Cecilia Gioetti Hair & Makeup / Serena Palma Designers / Stella Jean, Silvio Betterelli, Sharra Pagano, Co|Te, Wolford, Mirco Giovannini, Sharra Pagano, Mattia Gagliardi, Stella Jean, Latitude Femme, Lacoste, Coliac.

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interview / creda renee - model life

model life Interview/Creda Renee

Your company Model Life is renowned for its professional and affordable fashionable app, Where did the idea for this business venture spark from?

Model Life was inspired by my own experience as a model and my love for technology and design, throughout my modeling career I was constantly investing in myself which a good model does website, photo retouching, comp cards etc. etc. It all cost money so I started to learn some of those skills to lower my costs. I went to school for web design and self-taught myself photo retouching, learning these skills cut costs and put me in a great position to have more control of my modeling career. I discovered I wasn’t just a model I was an artist and my passion was to unite fashion and technology. Launching Model Life was the perfect extension and combination of my creative talents and experiences.

Do you think the fashion industry will embrace digital portfolio over a hard copy book, if so have you taken any measures or steps to unite fashion and technology.

We are watching the fashion industry change before are very eyes when it comes to technology shifting how business is conducted, I believe having a digital portfolio will be a must to be competitive and that’s why we created the Android and iPhone portfolio App this will be the next standard for professionals in the fashion industry to display their portfolio and book work.

After modeling for several years you mentioned that there’s a need for technology dedicated to professionals in the fashion industry that’s why you launched Model Life.

Model Life was launched solely to cater to professionals in the fashion industry; I saw a need for fashion and technology to unite. I wanted to combine all my passions, being able to design and introduce new marketing technology to other artists that help expand their career has been very rewarding.

Model Life was founded by entertainment professionals for entertainment professionals. Do you think this is the reason Model Life has gained such great success?

Having first-hand experience in the industry has been vital in Model Life being successful, without that knowledge and networking Model Life would have never been created.

Professional websites, up-to-date technology and ensuring that websites are smart-phone and tablet friendly are crucial in order to be successful in this modern business climate.

In your opinion, what sets Model Life apart from other web design firms?

What really sets Model Life a part from other design firms is we only work with professionals in the fashion and entertainment industry, we are not some boring firm full of programmers who don’t know the difference between Louis Vuitton and Christian Louboutin, we eat, drink and sleep fashion at Model Life. We are a firm full of talented and creative individuals who are passionate about fashion and have first-hand experience in the industry. Add all that with our cutting edge technology and you have a very unique design firm.

Model Life helps to design and launch mobile campaigns. What exactly is mobile marketing?

Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Basically any marketing done through a mobile platform would be considered mobile marketing some examples include mobile websites, QR codes and mobile applications such as Android and iPhone Apps.

www.model-life.com

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