FEATURE
PHOTO COURTESY OF BRITTNI JOHNSEN
QC
FLORIDA LEAGUE OF CITIES
The Advo-Kit
President Walker announces advocacy toolkit to aid municipal officials by Kelli Gemmer Florida League of Cities
F
or 100 years, the Florida League of Cities (FLC) has advocated for local self-government. The idea that Florida’s communities should be governed by the people who live in them is the essence of Home Rule. Put simply, local voices making local choices. Everyone plays an important role in protecting Home Rule, but we can’t do it alone. That’s why the League created The Advo-Kit, an advocacy toolkit for municipal officials. This interactive digital resource provides new and experienced elected officials with the materials to take their advocacy efforts to the next level. The Advo-Kit contains engaging videos, essential tips, relevant examples and comprehensive guides on topics such as lobbying, media relations and legislative procedures. Officials new to office can view information on the importance of Home Rule (particularly local decision-making authority), building relationships with legislators, contacting their legislators and crafting their message, as well as examples of legislation that impact their community. The toolkit also includes a glossary of key legislative terms and definitions.
24 QUALITY CITIES | FIRST QUARTER 2022
For those officials already experienced in advocacy, The Advo-Kit offers resources such as tips for working with the media to spread a city’s message and suggestions on media outlets to follow. It also includes reminders on how to properly testify in front of legislative committees and keys to lobbying in person, virtually or via email. “Your efforts as elected officials are vital to the success of the League’s Legislative Affairs team,” said FLC President Phillip Walker at the 2021 Legislative Conference, where he announced The Advo-Kit. “Each year, with your dedication and support, we protect our cities from numerous preemptions and unfunded mandates. Together with your help and The Advo-Kit aiding our advocacy efforts, we will be stronger and more impactful.” Kelli Gemmer is the Assistant Editor for the Florida League of Cities. QC