January / february ’20
Rediscovering
Sunshine i Editorial
The key word for 2020 is sustainability – and with good reason. In collaboration with FleuraMetz, FlowerTales is doing its utmost to source the finest, sustainably produced flowers and plants. Beautiful packages are waiting for you; and so is the magazine, which has undergone a makeover. The world is changing and so are we. Would you like to know what 2020 will bring? Check out Flynt’s Guide (your salesperson has a copy ready for you!) What change will you make in 2020? Enjoy! Love,
FLynt A ray of sun Every day, a ray of sun kisses the night and makes way for your light - Sukha
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The FleuraMetz app has been given a touch of magic by FlowerTales.
Download the free app on your mobile phone or tablet. Any queries or comments? Feel free to send us an email: info@flowertales.com or message us on Facebook or Instagram.
is coming
Cover january february This picture is truly ‘under construction’. You can see the wintry sun shine through the window and feel the delightful warmth on your skin.
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Umami is getting more and more extravagant. The large ball vase by Fidrio is a gorgeous example, just like the sumptuousness you see in plants and bouquets. The mystical element is still essential with the feeling of togetherness also returning in spring. What better Holiday to depict love and togetherness than Valentine’s Day? Discover the most amazing products in this collection.
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‘Beauty is found within’ - Beauty and the Beast
Rose Rhodos
What a beauty! Mix the rose with cool grey and blue to let it stand out even more.
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1. Gerbera Pasta Rosata 2. Calathea Orbifolia 3. Boeddha planter d12.5*13cm 4. Cuore pot d11*9.5cm 5. Echeveria Compton Carousel 6. Anthurium Piccolo
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PLANTS
Lots of fresh green plants that suit the sentiment of a new year. The togetherness is even portrayed in the heart-shaped Hoya. The Hedera helix ‘Mein Herz’ makes me all warm inside!
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light up my life 7 7. Bouquet vase d12*25cm 8. Ball vase Hugo d20/24*30cm 9. Senecio Maritima
FLOWERS
It’s hard to describe the choice of flowers. Umami is a little bit quirky and doesn’t like to be labelled. Which makes it loving and embracing at the same time: there is room for everyone.
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Pure Solas is becoming easier and uncomplicated. The contemporary collection does like an edge however. The cold colours of the palette can feel a bit distant but the soft tones bring kindness and character. This specific combination is perfect for the typical Pure Solas consumers. Would you like to know more about the different types customers or the new trends for spring? Send an email to info@flowertales.com and ask for Flynt’s Guide.
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Pachira aquatica trunk
It’s nickname is money tree! We can all use a bit more credit after the Holiday extravagance. Extra bonus: you don’t need to water the Pachira until the root has dried in.
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PLANTS
The powerful simplicity of Pure Solas boasts well with succulents, such as Crassula, Schlumbergera and Epiphyllum. Ideal for at home as they don’t mind a bit of heating. Note: the Begonia Rex (6) does not like a heated environment.
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1. Epiphyllum Red Tip 2. Linske pot S/2 d28*27cm 3. Nik pot/base S/2 11*12cm. 4. Strelizia Reginae leaf 5. Bailo vase sphere d28*26cm 6. Begonia Beleaf mix
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FLOWERS
The French elegance makes way for robust and masculine spring flowers. Focal products are the grey foliage of the Acacia, lily Eyeliner and chrysanth Chic.
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7. Chrysanthemum Grand Salmon 8. Fiji ball vase d22*20cm 9. Bailo vase sphere d20*36cm 10. Vase Victoria d19*39cm
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'Always together, never apart. Maybe in distance, but never in heart '
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Neo-mint
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Colour of the month Neo mint – A fresh, soft shade of green representing a new start. For a little while, it seemed to become the colour for 2020. However, it remained the colour that connects nature with technology.
DIY
MATERIALS Aluminium wire 2mm Tulip Gudoshik Double Tulip Adrem Oxypetalum Couruleum Blue Senecio Maritima
1 Unwrap a big piece of aluminum wire off the reel and twist and turn it to your own preference.
2 Cut the wire and bend it so that you can hold the beginning and the end of the frame in your hand. Put the frame aside.
3 Condition all the flowers, make a small bunch out of the senecio and hold this in one hand.
4 Add the frame into the senecio and hold them together. 5 Add the tulips one by one (holding the stems in your hand) and twist and 6
turn the flowers in such a way that they rest in the crooks of the frame. At last, add the Oxypetalum dividing them evenly over the bouquet.
The tulip is a flower with a mind of its own and continues to grow even after conditioning. Would you like to keep them somewhat in line? A tulip frame can help you tame them.
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Tulipa Gudoshnik Double
The final result of page 13! The thin Fidrio vase adds extra character to the masterpiece.
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MORE JAN - FEB ‘20
Best hashtag #LOVE is currently the most used hashtag across the
world! Perhaps because Valentine’s Day is just around the corner? Use the hashtag also on your social media. You know exactly how people can pass on love to family, friends or lovers with stunning bouquets.
‘People who
THE LATEST TRENDS
Have you seen them yet? Images with colour blocks are currently very on trend, such as shown above in the pictures by Chanel, Pure Solas – FlowerTales and Goodiebox. Tip? Use wallpaper as background.
Image | Decofresh – Glances of Passion
love passionately are meant to be loved
passionately' - Butterflies Rising
January
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News Year’s Day
February
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World Marriage Day
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20 Blue monday
14 Valentine’s Day
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Many different textures for Urban Tane: cacti, hessian hanging pots and shiny elements. Have you spotted them yet?
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Dendrobium Sa-Nook Blue Happiness
This blue-purple Dendrobium is hot. They first appeared in Bright Vivid but look how well the plant does in this edition’s Urban Tane!
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1 2 1. Dille vase d9*14cm 2. Bono pot d07.5*7.5cm 3. Germini Ivy-Mae 4. Gold ball vase d8/18*22cm 5. Teak bowl/foot d30*23cm
FLOWERS
Lots of pinks and purples yet anything but sweet; thanks to statement shapes, such as the chrysanthemum Balthasar among others. Also a good choice: Carnation Solomio Tino, Rose Blush, Waxflower Purple Pride and Lisianthus Rosanne Black Pearl.
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PLANTS
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Somewhere between Africa and South America, with cacti, palms, ferns and succulents, possibly in a terrarium. The warm and rich colours are represented in the Dendrobium, Codiaeum and Primula Acaulis. The deep purple of the Hyacinth is also a good option.
11 6. Jute+ring d11*11cm 7. Lava ball vase d19*17cm 8. Chasmanthium Latifolum 9. Leeves vase d15*30cm 10. Codiaeum Petra 11. Eco Terrarium d17*21cm
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The happiest of them all. I find this the most colourful package out of the four. Variety in colour and material makes it sparkling and refreshing. Would you like to see more photos? Download the FleuraMetz App!
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This tropical eyecatcher thrives in high humidity. Tip: fill a pot or bowl with a layer of water, then add a thick layer of stones in the container before putting in the plant. This will prevent the plant from being overwatered.
Strobilanthes Persian Shield Rediscovering 21
FLOWERS
Bright, striking colours and playful details. Statice Crystal Dark Blue, Tulip Ad Rem, Ranunculus Elegance Orange, Lisianthus Botanic Pink, Alstroemeria Rome and Tulipe Black Jack immediately catch your eye.
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1. Eco Wineglass d07*12.5cm 2. Karakter pot d13*13cm 3. Rosa Red Naomi 4. Soleirolia mix
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PLANTS
The African Violet is back! Thanks to golden pots or bowls, this bloomer is no longer old-fashioned. Do you see the mind-your-own-business? Its bright, lime green colour makes it look glowing! The real head-turner however, is the Strobilanthus ‘Persian Shield’ and its stunning green-purple foliage.
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5. Homalomena rubescens Maggy 6. Saintpaulia light blue 7. Maggy pot d13*12.5cm ass. 8. Platinum vase ov 17*10*22cm
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Colophon
REALISATION AND EDITORS: The FlowerTales team (Jojanneke Vellekoop, ManĂ´u ten Asbroek, Diana van Zwieten, Romy van Kleef and Nancy van Kleef) and Bianca Rijkenbarg.
Ordering or want to become a customer? Send it to info@flowertales.com or download the FleuraMetz App
SPECIAL THANKS TO: Meesterlijk Geschikt, the models, all our colleagues at FleuraMetz HQ Aalsmeer and Honselersdijk, the purchasing team for flowers and plants, our heroes from hard goods and decorations and all the colleagues, who translated this issue into other languages
Reactions: info@flowertales.com