Strong choices
MARCH - APRIL
‘May your reflect your not your fea
Nelso
Strong choices
Nothing is self-evident. Do you choose to be open and transparent or are you one big mystery? These are choices, which can be presented in the shop taking your business to the next level. Do you choose to be different than the rest? Your shop is a large display and an embodiment of the type of person you are or would like to be to your customers. Do you let your customers shine or do you mostly give them inspiration for their home and garden? Spring is about to bloom making it the best time to try something different. The main question is: what do you choose? Enjoy! Love,
2 FlowerTales March/April ' 20
Flynt
APP
HOW TO
choices hopes, ars’
on Mandela
Cover This is a photo from the Umami package. The colourful image is also strong in contrast. To me, this photo is the ultimate symbol of a strong choice.
The FleuraMetz app has been given a touch of magic by FlowerTales. Download the free app on your mobile phone or tablet. Any queries or comments? Feel free to send us an email: info@flowertales.com or message us on Facebook or Instagram.
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In your own bubble
Umami
Buy Umami in the webshop
Burst your own bubble and try something completely different!
Choose for eccentric ROSE EXPLORER A striking rose, can’t be missed thanks to its bright, red colour but there is more. This rose is cultivated by Hoja Verde, an innovative company, which is B-Corp certified. Ask your salesperson for their available selection.
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She loves the smell of warm coffee, bloomed roses and new beginnings’
Waxed rose gold Give floral design a touch of extravagance with these waxed roses in gold. They are year round available!
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1 1 Delphinium Volkerfrieden
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Orchid Branch White
4 3 GR Agave Americana Blue
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4 Rifka Ball vase Height 24 cm Art. 4604222
Ø 20 cm
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9
Heliconia (Hang) Rostrata
Alu butterfly Height12 cm Art. 7402064
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Ø 12 cm
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Rosa Mandala
Alu ladybird Height 13 cm Art. 7402063
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Vriesea Elan
Zamioculcas Raven
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12 Dexter frame +pot
Delft blue vase Height 15 cm Art. 4603222
Ø 14 cm
Ø 12 cm
Height 14 cm Art. 7402170
Ø 14 cm Strong choices 7
Gain insight Show them where you’re from and what you’re made of.
Transparent
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Pure Solas
Buy Pure Solas in the webshop
The Peperomia Hovaria suits a modern as well as a timeless interior.
Gypsophila Xlence Hung upside down, this country style bouquet will dry in over the course of time. Lovely as longlasting present or timeless home deco piece.
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1 Flame pot Height 16,5 cm Art. 6301539
Ø 16 cm
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Sparmannia africana
4 3 Carn.St.Lady Trish
7 4 Lilac Mme Madame Florent Stepman 10 FlowerTales March/April ' 20
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Rose Toffee
Chad pot/foot Height 18 cm Art. 7402145
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10
Ludo pot S/2 Height 29 cm Art. 4803467
Ø 15 cm
Anthurium Karma White Ø 37 cm
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7
11
Peperomia Hovaria tall clay pot + saucer
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8
Height 3 cm Art. 6301061
Ø 15 cm
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Dani vase Height 18 cm Art. 4603568
Frame branches+2tube
Ø 19 cm
GR Euca.Populus Leave (Bunch) Strong choices 11
DIY
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Elegant table decoration
MATERIALS: Lotus – seed pods Spray paint gold Bouillon wire gold Water tube picks Delphinium Volkerfrieden Vriesea Elan Salix blue Spear grass
1 Cut a piece off the bottom of the lotus so that it will stand on its own 2 Cut the picks off the water tubes. Be careful not to puncture them 3 Push several tubes in the holes of the lotus 4 Spray the lotus in gold, lightly spray the tubes for a gradient look 5 Fill the tubes with water and add the flowers and foliage 6 Make small, elegant flowers with bouillon wire and add these to the fresh flowers in the tubes
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Be who you are Be open to new things.
Feminine
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Bright Vivid
Buy Bright Vivid in the webshop
Be like a tulip, find your own way
French tulip Vaucluse Strong choices 15
1 Viola pot Height 15 cm Art. 6301533
Ø 11 cm
3 1
2 Phalaenopsis orange
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8
Gloriosa (Lang) Twin Colour
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4 Image lady Height 13 cm Art. 7402152
Ø 18 cm
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9
Rose Avalanche+ Peach
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10 Tulipa Vaucluse (Fr)
Hatbox Lovelyn Height 25 cm Art. 4400671
Narcissus Pinza
Ø 20 cm
7 Rosa Lotz Pink
11 Zantedeschia Morning Sun
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Recycle rope d07.5*8.5cm
Cecil planter
Art. 4803576
Height 14 cm Art. 4705068
Ø 26 cm Strong choices 17
Sustainable travel Travel the world and discover other cultures without leaving your own home. You don’t have to travel far to taste different flavours or experience new styles. It’s very easy to explore different cultures and habits both online and offline.
Terrestrial atmospheres
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Urban Tane
Koop Urban Tane in de webshop
Bluetiful
Carnation dyed blue
No flower is this blue by nature. This was created by human hands.
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1 2 1. Dracaena Bicolor 2. Pot/voet metal d27*39cm 3. Dhaka Jute S/3 d16*16cm 4. Maranta leuconeura 5. Kian pot S/3 d21*16cm 6. Tulipa Lingerie (G)
FLOWERS FROM Urban Tane is inspired by space travel and science. Flowers that suit this theme are dyed flowers in blue and copper, such as roses, carnations, Craspedia and Thlaspi but also flowers in warm colour tones, such as pink snapdragons and tulips.
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PLANTS FROM Think about plants, which are a little bit quirky, such as Euphorbia Trigona Rubra, Lithops and Opuntia. Plants with sleek shapes, such as Dracaena and Cordeline capture the feeling of technology.
11 7. Rosa Marvel 8. Antir. - Roze (Licht) 9. Cure vaas d10*24cm 10. Philodendron Xanadu 11. Phalaenopsis Northern light 12. Euphorbia trigona Rubra
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Colofon
REALISATION AND EDITORS: The FlowerTales team (Jojanneke Vellekoop, ManĂ´u ten Asbroek, Diana van Zwieten, Romy van Kleef and Nancy van Kleef) and Bianca Rijkenbarg. SPECIAL THANKS TO: Meesterlijk Geschikt, the models, all our colleagues at FleuraMetz HQ Aalsmeer and Honselersdijk, the purchasing team for flowers and plants, our heroes from hard goods and decorations and all the colleagues, who translated this issue into other languages