SOPHIE IS HEADING OFF TO UNIVERSITY A new course, a new city and a new room. A large green houseplant is an absolute must-have
INDIAN SUMMER Doors open or closed? Let the colours of autumn burst
Returning
AUGUST/ SEPTEMBER
#Indian Summer ‘‘The sun will always shine warmer on your desk then in your garden’’ - Loesje
Returning Back home from holidays, the start of a new school year, plenty of great opportunities to stay in, enjoying the last sunny days. Indian summer is here! This magazine is all about returning. The return from holidays, traffic jams back with a vengeance. Your everyday life, interrupted for a short time for carefree days and enjoying each other’s company, returns to normal. Trends for the upcoming season are also returning. Trends that disappeared for a little while are revamped, re-styled and ready for their second appearance. Enjoy our beautiful new collections, while you slowly return to your daily routine. Open your doors for a fresh, new shopping season.
Plant of the month August
Plant of the month September
Cactus: There isn’t another houseplant as decorative or surrealistic as a cactus. A stunning pink sphere can develop from a simple, greyish green base with dainty flowers growing in between their prickly needles.
Many green or flowering hanging plants, which are common houseplants to us are actually from tropical rain forests. Here, they mostly grow as climbing plants. Extraordinary green, flowering hanging plants: Cissus, Columnea, Ceropegia woodii and not to mention, the variety you see here.
source: www.flowercouncil.co.uk
– Joyce Meyer
PLANT OF THE MONTH
‘‘Being negative only makes a journey more difficult. You may be given a cactus, but you don’t have to sit on it.’’
AUGUST FLOWER MOMENTS 9th Augustus - Indigenous People’s Day 12th Augustus - World Elephant Day 13th Augustus - Left Handers Day 19th Augustus - World Photo Day
13TH AUGUST
Left Handers Day
‘‘ I’m left handed what is your superpower? ‘‘
DAYS THAT DESERVE A CELEBRATION WITH FLOWERS.
WORLD PHOTO DAY Our collections are always beautifully photographed! Which products would you like us to put in front of the camera for you?
WORLD HEART DAY Heart and vascular diseases are the number 1 cause of death worldwide. So enjoy, relax and look after your health and heart. You only have one, so cherish it!
SEPTEMBER FLOWER MOMENTS 5th September
- International Day of Charity
13th September
- World Chocolate Day
28th September
- World Heart day
FLOWER OF THE MONTH
FLOWER OF THE MONTH FOR AUGUST There are sunflowers as far as the eyes can see in the Italian fields and along the typical narrow roads! A sight not to be missed in many Mediterranean countries. Sunflowers aren’t just beautiful in the field, they also do really well in at the house or in the garden. The queen of summer is also available in bronze, orange, cream and burgundy as well as traditional yellow.
FLOWER OF THE MONTH FOR SEPTEMBER Dahlias are sold as plants, bulbs and of course as cut flowers. This flower is originally from Mexico. Since 1810, Dahlias have also been grown in The Netherlands and they come in many beautiful shapes and colours. There are over 20.000 shades to choose from. With its stunning, big bloom, dahlias are just perfect for every style of bouquet.
‘‘Real friendship is like the sun, she is always shining!’’
Roses in any colour stand for love, joy, happiness and affection. Dahlias stand for luxury, abundance and splendour. The combination of these two flowers is perfect to define friendship.
THE FLOWERS ON THE PHOTO:
Cotinus IN, Chrysanthemum ‘Aljonka Salmon’, rose Talea, calla Mango
SWEET PARADISE Pastel colours down to earth shades, wood, glass, shimmering and soft, sweet and contemporary. Sweet Paradise is a new interpretation of young and contemporary interiors and adds a subtle touch to every room in the house. Large headed flowers are bunched into cute little bouquets. Put them in bud vases and small bottles to create the desired atmosphere in every corner of the house. Delicate, sweet colours brighten up every living room! Large headed flowers in bud vases look charming on a dresser or side table. The plants are mainly green houseplants and various varieties of cacti. In this collection, we have used cacti in a small pot size, which makes them perfect for in one of these adorable, miniature containers. The green will add an interesting, modern yet subtle finish to a living room. The name of this collection ‘Sweet Paradise’ stands for sweet with a touch of tropical zing.
Did you know that we are also on Facebook? Flowertales.com
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Sweet Paradise
cool gray 3 503 7457 In this collection, you will find cacti in many different settings. Meet cactus Parodia hasselbergii.
The containers set up an interesting contrast to the industrial concrete and shimmering pastel paint. Combining the containers with different textured backgrounds on various heights will make the overall look more edgy. Combine them with natural or vintage wood to add power.
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A conical facet vase reflects light due to the rough textures in its glass and makes the flowers stand out beautifully.
Phalaenopsis is mostly known as a pot plant. However, it is also most alluring as a (floating) cut flower.
PANTONE 7475 COTTON Cotton, a raw material which is found in nearly everything! People often forget that it also makes a great houseplant. Best to be used in an elegant, tall vase.
These tapered pots come in different designs. Check out the ‘Sweet Paradise’ package and see which one you like most.
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WOOD What would we do without it? Wood has always been used in our interior design. It’s time that decides which colour or type of wood is trending in that particular moment. The addition of wood gives our Sweet Paradise collection an edge and creates a more robust overall look.
Aloe Vera is a succulent with many benefits. This plant prefers a spot in full sun to partial shade. If a leaf turns brown, just simply cut it off and the plant will restore itself.
EXOTIC
Summery, colourful and enticing with lots of large flowers and foliage. Our exotic collection shows you that you don’t have to travel across the world to get that tropical feeling. It can easily be found at your florist around the corner! It’s a fascinating mix of natural shapes and colours, from bright orange to neutral beige. Not only do we want to entice you with our colourful flowers, we also want to surprise you with the sets of containers and vases from this range. Extraordinary shapes combined with extraordinary flowers in different, bold colours will give you that intense, exotic look.
Did you know that you are most welcome to use the pictures on our website for your social media? Pantone colours
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EXOTIC
400 This vintage, grey hurricane lamp can be used as a vase if you put another smaller sized glass vase inside it. To prevent the paint peeling off.
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This Myrmecodia beccarri looksvery at ease in a vintage bowl
PHILODENDRON MONSTERA It is very now to have such a single leaf framed on the wall‌ we prefer the leaves in a vase.
The Forest collection fits this package like a glove. The different shapes make every imaginable combination possible.
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GREEN VINTAGE BOWL This green vintage bowl is available in various colours and is big enough to hold multiple, different plants or floating flowers.
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BOUQUET Anthurium, Strelizia, Anigozanthos (kangaroo paw), Cymbidium, Alpinia, Musa
PANTONE 623 The large, natural-look vase comes out differently each time due to the colouring process. Every single piece is therefore a unique product.
The flowers you see here are: Kniphofia, Helianthus (sunflower), Cotinus, Carnations (two varieties: spray carnations and standard carnations), Setaria (bristle grass), finished with foliage from a Cissus ‘Ellen Danica’ plant.
Echte vriendschap is als ‘‘Turn your face to the sun and all de zon, zij schijnt altijd!you’’ of the shadows fall behind
MYSTIQUE Dark colours with a hint of mystery and lots of subtle detailing. Burgundy, blue and grey are the main colours in this collection, all heralding the arrival of autumn.
Mysterious, unexpectedly intriguing. Those are the words to describe the combinations in this theme. Colours and materials, which appear to have nothing in common, come together in perfect harmony. By putting unusual plants in containers with unusual designs or texture, you will create an artistic display. In this theme, you will feel as if you were in One Thousand and One Nights.
Did you know that this magazine is also available in hard copy?
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MYSTIQUE
400 The heuchera is placed in a blue Kaya pot. The Mystique package is characterized by many unusual flowers and plants. and the Kaya range of containers lends itself well to this. Look out for other available sizes and colours in this range.
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The vintage pink of this pot adds another dimension to the unusual appearance of a lactea. This combination is the perfect piece for the mystique theme. Unusual and surprising combinations, can be simple yet so effective.
A tiny bouquet can have a big impact when presented in an innovative way. Carnation ‘Viper’ and Setaria ‘Tomer’ (bristle grass)
Subtle texture adds a fun element to the twist vase. This vase is available in multiple sizes.
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SMALL IS BEAUTIFUL. These vintage bud vases are great as they are. However, fill them with just a few large headed flowers in strong colours and they become the icing on the cake.
Aeonium arboreum ‘Velours’
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Hortensia ‘Magic Triumph’, roos ‘Talea’, Dahlia ‘Arabian Night’
These wicker baskets are available in sets of 3. Also available with blue details.
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RETRO ECO After all the mysterious and exotic collections, we finally arrive at the trendy yet familiar retro eco theme. Colours and materials are down to earth but very now. The green houseplants in fresh grey or yellow pots produce beautiful contrast. A natural atmosphere that brings the outdoors inside.
Hanging pots and houseplants have been popular features for a while now. In September, the Flower Council of Holland even honours the hanging houseplant as houseplant of the month. Hanging houseplants are also very suitable for small rooms. When it comes to containers, the colours need to be subtle in order to make houseplants appear even more green. Calm, fresh and natural is the look of the interior in this theme. The yellow details add to that wonderful summer feeling, which we want to extend. This theme is the best of all possible worlds.
Would you like to use our photography? Send us a request to RetailMarketing@ interflora.co.uk Pantone colours
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RETRO ECO
400 The small bud vases are available in taupe, yellow, blue and green.
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The Eno duo pot is available in many remarkable colours, including polished copper.
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HOYA GRACILIS, This houseplant can be placed (or hung) in a bright spot in the house but not in full sun. It only needs to be watered when the compost is completely dry.
The Edenpots series has a neutral exterior but an unexpected, glamorous golden inside. By placing the houseplant further down the container, leaving the upper rim visible, you will bring a golden lining to the finished look.
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BOAT DISH This boat dish is available in multiple sizes. Left, features the small size with fresh flowers. On the right, is the large dish with a cacti landscape.
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Use a small vase or glass dish inside this cube and give every houseplant its own glass house.
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The Britt series is truly timeless. The subtle ribbed effect can be both classic and modern.
Credits On behalf of the Flower Tales team (Jojanneke Vellekoop, Samantha Wilhelm, Romy van Kleef, Hidde Klink, Miranda Tervoorde, Bianca Rijkenbarg, Veronique van Campen, Nancy van Kleef), we would like to thank the following people for this photoshoot: all our colleagues at the FleuraMetz head office in Aalsmeer, the purchasing team for flowers and plants, our heroes at Purchasing of sundries and decorations and all the colleagues, who have translated this issue into different languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek, Samantha Wilhelm)