Happy Christmas

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Happy Christmas

December


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“Believe in the magic of the season�


Just a little bit of magic When the weather starts to get colder and we long for the comforts of our own home, there’s nothing that makes us happier than the beautiful sight of seasonal flowers and plants. Helleborus (Christmas rose), Amaryllis and Schlumbergera (Christmas cacti) are a few of winter’s finest. Stunning flowers and flowering plants that bring colour to the season of magic, is the theme of this festive Christmas edit.

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ENJOY THE COMPANY AND CHERISH THE VALUABLE MOMENTS TOGETHER, HAVE FUN!

25TH DECEMBER CHRISTMAS DAY

DECEMBER FLOWER MOMENTS 1st December - World Aids Day

3rd December - International Day of Persons with Disabilities

10th December - Human Rights Day 25th December - Christmas Day 26th December - Boxing Day

31st December - New Year’s Eve

Goodbye 2016! You made me cry, made me laugh, but it’s time to move on. I will remember you. WORLD AIDS DAY

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HOUSEPLANT OF THE MONTH: Azalea

Sales and presentation tips for Azaleas:

Put white and red Azaleas in your Christmas display but move on to pink after New Year. Consumers tend to steer away from reds and whites after Christmas. The pink, especially when used together with Narcissus and Hyacinths, will give you that first spring vibe.

Azalea would also do well in an arrangement but makes more of a statement on its own, especially when presented in a beautiful, complementing container.

Mini Azaleas make surprising elements in planted bowls or terrariums.

Source: www.flowercouncil.co.uk

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FLOWER OF THE MONTH: Amaryllis

Best-selling colours are red and white. But did you know that they also come in tones of minty green, peachy-orange, smoky salmon, lilacpurple, bright orange, deep burgundy, pretty pink, and even striped and that there are over 150 varieties of Amaryllis? What makes an Amaryllis so intriguing? Never a dull moment when you have Amaryllis around the house. The flowering process is simply spectacular; from the first flower that opens until the last one that wilts.

Source: www.flowercouncil.co.uk

Amaryllis

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The flowers in the photo:

Tulip ‘Super Parrot’, Diplocyclos and Hyacinth ‘Top White’

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I’M DREAMING OF A … Who doesn’t dream of a white Christmas every winter? The snow, the frosted windows, the frozen waters, they look even crisper set against a background of a bright blue sky on a cold winter’s day. This colour combination makes greenery look fresher and white flowers magical. A hint of vintage pink or lilac completes the enchanting look. It’s time for day dreaming in a wonderful, warming home where colours and the scent of fresh flowers and plants are in sync with the refreshing, winter colours of the accessories.

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Pantone

WWW.FLOWERTALES.COM

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I’M DREAMING OF A … AMARYLLIS ‘NYMPH’, Germini ‘Pomponi Kermit’, Pinus, Calocephalus

9423 7457 503 basics

THIS BEAUTIFUL SLIM VASE WAS MADE TO HOLD AMARYLLIS The narrow neck keeps the flowers perfectly up and perky.

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Cool gray 3

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The flowers in this photo:

Eucalyptus, Protea, Amaryllis, Anthurium, Euphorbia, Rose ‘Bubblegum’, Paphiopedilum and conifer.
 Plants: Miltonia red and Poinsettia

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CHRISTMAS EXTRAVAGANZA Different shades of taupe, organic shapes and materials combined with cupcakes. This is Christmas like you’ve never seen it before and it’s mesmerising. The powdery pinks and peaches give the different tones of green a seductive edge. The colour matches, the use of different materials and the contrasting textures of the flowers and plants is what makes this extraordinary style. Colours such as petrol, turquoise, red and anthracite may not seem great together at first thought but what a sight for sore eyes! This colour mix is a Chistmas Extravaganza.

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Did you know that you can use the pictures on our website for your social media?

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CHRISTMAS EXTRAVAGANZA

315 Eucalyptus, Protea, Amaryllis, Anthurium, Euphorbia, Rose ‘Bubblegum’, Paphiopedilum and conifer.
 Plants: Miltonia red and Poinsettia

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Protea Cynariodes with moss branches

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There is a shade of red for every woman - Audrey Hepburn

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WARM, CHRISTMASSY RED Red is the ultimate colour of Christmas. Together with all the gorgeous spruces and pines, red gives you that classic Christmas spirit and takes you for a walk down memory lane. Besides a stunning selection of pots, flowers and plants, we also offer you a range of Christmas arrangements in this package; ready-made planters in various prices ranges. Orange and red might seem a bit much together but when you add a sparkle of gold, they suddenly become a match made in heaven.

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WARM, CHRISTMASSY RED

492 This small tree is ana holly (Ilex). We have used orchids to dress it up; the variety you see in the picture is Paphiopedillum.

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warm gray 2 Red rose ‘Red Naomi or Rhodos’

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The flowers in this photo:

Cyclamen, Ornithogalum ‘White Star’. Bouvardia, Helleborus and Conifer

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Echte vriendschap is als de zon, zij schijnt altijd!

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Nature meets Christmas Natural colours with a retro twist. By adding ochre yellow to the colour palette you soften the cool blues and greens in this style. The shades in this theme are from the opposite sides of the colour spectrum but somehow, it just works. The different green tones of the plants and the bright oranges of the flowers add depth to the natural look. This theme is the colour chameleon of December and seems to effortlessly adjust to the personal taste and preference of its recipient.

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Would you like to make use of our photography? Send us a request an email to retailmarketing@ interflora.co.uk

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Nature meets Christmas

1245 Cyclamen, Ornithogalum ‘White Star’, Bouvardia, Helleborus and conifer

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400 THE BUD VASE IS HOLDING A STEM OF LILY ‘NYMPH’ WITH CONIFER. AT THE FRONT IS A BRANCH OF DATES.

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Credits On behalf of the FlowerTales team in Holland (Jojanneke Vellekoop, Samantha Wilhelm, Veronique van Campen, Romy van Kleef, Hidde Klink, Miranda Tervoorde, Bianca Rijkenbarg, Nancy van Kleef), we would like to thank the following people for this photoshoot: all our colleagues at the FleuraMetz head office in Aalsmeer, the purchasing team for flowers and plants, our heroes at Purchasing of sundries and decorations and all the colleagues, who have translated this issue into different languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek, Samantha Wilhelm)


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