Seize the day
March- April
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‘‘And so the adventure begins’’
Seize the day The new year shows us that flowers and plants are staple ingredients in any style of interior design. Not just as a single bouquet or a houseplant tucked away in the corner of your living room, but fully tied into your lifestyle. There are 4 leading, trending styles to be picked up:
Earth & Simplicity Tenderall The Gems The Newbeez Read more and discover the different worlds of our collections. Which collection makes you feel at home?
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MARCH FLOWER MOMENTS:
THIS BASKET IS FILLED WITH:
Craspedia, lotus, matricaria, daffodils, gerbera ‘Chiquita’, tulip ‘Marit’, eucalyptus.
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1st March
- St. David’s Day
3rd March
- Music Freedom Day
8th March
- International Women’s D
17th March
- St. Patrick’s Day
20th March
- International Day of Hap
- First day of spring
21st March
- World Poetry Day
- International Day of For
26th March
- Mother’s Day
- British Summertime beg
31st March
- World Backup Day
Day
ppiness
rests
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SPECIAL DAYS THAT DESERVE SPECIAL FLOWERS
WORLD HEALTH DAY 7th April 2017
In a perfect world, everyone is happy and healthy on this day. We do our best to look after each other and our own wellbeing and try to stay healthy for as long as possible.
Full of the joys of spring
APRIL FLOWER MOMENTS: 1st April
- April Fool’s Day
3rd April
- World Party Day
7th April
- World Health Day
14th April
- International Day of Silence
- Good Friday
16th April
- Easter Sunday
17th April
- Easter Monday
23th April
- St George’s Day
29th April
- International Dance Day
30th April
- International Moment of Laughter Day
On 26th March, clocks are turned forward 1 hour from 1 to 2 am!
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HOUSEPLANT OF THE MONTH FOR APRIL BANANA PLANT
Most people recognise the banana plant (Musa) from their exotic holiday destinations as they grow abundantly in warm climates, from Tenerife to Indonesia and from Thailand to Mexico. It’s often referred to as banana tree whereas in fact the stem is nothing more than overlapping, wing shaped leaf stalks that only form the appearance of a stem.
HOUSEPLANT OF THE MONTH FOR MAART BROMELIADS Happy, colourful, tropical and blessed with the most extraordinary shapes: Bromeliads have been the most exotic beauties amongst houseplants for centuries. Most bromeliads are native to the tropical regions of North and South America, where they grow under different climatic conditions. Renowned species that belong to the Bromeliads genus are: pineapples, Guzmania, Vriesea, Aechmea and Tillandsia. Most Bromeliads are epiphytic in nature and seemingly live off air. Their roots are merely used to hold on to something.
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Source: www.flowercouncil.co.uk
‘To is t tom
HOUSEPLANT OF THE MONTH
o plant a garden to believe in morrow’
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FLOWER OF THE MONTH
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FLOWER OF THE MONTH FOR MARCH Spring brings good news to flower enthusiasts. The earlier spring flowers are available, the longer consumers are able to enjoy them. Below are a few useful care tips, which you may already know. Having said that, a gentle reminder never hurt anyone: • Get a clean vase and fill this with fresh water. • Add flower food to the water to enhance the vase-life of the flowers. • Cut the stems at an angle using a clean, sharp knife or secateurs. • Put the flowers in a cool, shaded place away from fruit. • Refresh the water every 3 days to maximise the vase-life of your bouquet.
FLOWER OF THE MONTH FOR APRIL GERBERA
This flower is great for every style of bouquet! Gerberas come in numerous colours, meaning there’s a gerbera for every occasion. Gerberas are happy flowers that give you that ultimate spring feeling!
Source: www.flowercouncil.co.uk
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Earth & Simplicity THE TREND Drawing strength from nature is becoming more mainstream every day. Combine this natural theme with the on-trend industrial style using everyday items to create a refreshing twist, at home or at work.
ARE YOU UP FOR THE CHALLENGE? Challenge new customers to walk into your shop. This rustic collection, with low-maintenance plants, is designed to appeal to men as well as women. It features lots of contrast between light and dark colours, achieved using natural and raw materials such as wood, wicker and metal. The choice of materials is what adds strength and masculinity to this collection.
FLOWERS: lily ‘Master’, French tulip ‘Avignon’, spirea, chrysanthemum ‘Grand Salmon’, anemone, gerbera ‘Chiquita’
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PANTONE 624 This piece of furniture is great for spacious living rooms. It also makes an incredible display unit in your shop. Use this wonderful stand to display the collection and make it look significant and appealing. It will give an instant boost to your impulse buys.
PANTONE 549
Green in every shade will return in many different forms this season. Green looks stunning in any living room, it’s neutral, easy to match and timeless. One colour fits all! You will see a lot of green in many of the collections to come. It’s your go-to colour for 2017.
‘M ix industrial with natural: rustic and primitive’
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PANTONE 489
SILVER
Silver around the house is still very on trend. Give lustrous silver an industrial touch to make it edgy. Accessories in this colour remain your must-have this season.
SILVER
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FLOWERS: French tulip, broom (Genista), spirea, Gerbera ‘Chiquita’, Germini ‘Pomponi Kermit’
PANTONE 503 These cute clay pots give you that down-to-earth feeling around the house and tie in perfectly with this theme.
PANTONE 7522
‘’Beautiful things don’t ask for attention’’ 15
Tenderall THE TREND
The new year shows us that flowers and plants are staple ingredients in any interior design scheme. Not just as a single bouquet or a houseplant tucked away in the corner of your living room, but fully tied into your lifestyle. There are 4 leading, trending styles to be picked up. See what shape, colour, material and products can do! TENDERALL IN MARCH AND APRIL Tenderall is sweet, cute and neutral. With Easter holidays just around the corner, this soft, neutral colour scheme will suit all tastes and any room in the house. Both men and women will appreciate the versatility of this colour palette.
FLOWERS: yellow broom (Genista), a selection of garden roses, matricaria, rose ‘Old Dutch’
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FLOWERS:
Craspedia, Viburnum, Euphorbia Spinosa, Hyperikum green, Chysantheme, Germini piccolini end Gerbera soap’
PANTONE 7493
These pots and vases are uniquely shaped and perfect as Easterthemed containers. Dress them up with just a few stems of flowers and they make the cutest bud vases throughout the year. Available in multiple colours.
A sweet bunch of flowers in a vase. Sometimes customers long for that extra bit of added value. Put the bunch including its vase in this fabulous hexagon glass case. It will make a stunning gift for many special occasions.
PANTONE 7530 17
Germini ‘Piccolini’, Craspedia, daffodils, Chrysanthemum
PANTONE 2708 CAMPANULA, DAFFODILS
The bud vase with daffodils gives a cheerful and fun look to a living room.
FLOWERS ON THE RIGHT: scented garden roses
These happy Easter ornaments are available in different colours and look adorable in planted bowls and containers. They are also great to be sold individually and will enhance your Easter offering.
PANTONE 489 18
white ranunculus, muscari
This amazing vase has a wide opening, which is perfect for holding large bouquets. To change the look, just put in a few single stems of flowers.
PANTONE 101
YELLOW Symbolises optimism, enthusiasm and creativity. Who would say no to that in a shop?
PANTONE 480 Hypericum green
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PLANT: Echeveria
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Echte vriendschap is als de zon, zij schijnt altijd!
Life’s little Gems 21
The Gems Gemstones are known for their powerful look. With their pure, baroque beauty, they appeal to the taste of many consumers. The tinge of glamour combined with shades of pink, blue, white and beige will become an appealing mix for spring. The gemstones that belong to March and April have beautiful meanings and their symbolism is a great starting point for gifts for men and women. This collection features several dark shades that would look beautiful in a light room. These dark shades are elegant yet powerful and should particularly appeal to your male customers.
FLOWERS: Gerbera ‘Pasta Candelle’, garden roses, French tulip ‘Maureen’, rose ‘Sweet Dolomiti’, tulip ‘Antarctica’, hellebores ‘Queens Picotee’, spray carnation ‘Pearl Lady’, lily ‘Eyeliner’, germini.
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MARCH THE MONTH OF ‘AQUAMARINE’ Aquamarine is derived from the Latin word for seawater. The stone therefore symbolises peace and tranquillity. This is also the ambiance this collection will create in your shop. In addition, this style makes a meaningful wedding anniversary gift as the gemstone is thought to have a soothing influence on married couples.
PANTONE 290
EUPHORBIA TIRUCALL
extraordinary, modern and low-maintenance
PANTONE 502
Decoration comes in different shapes and sizes. These beautiful stones will give you the finishing touch to planted pots and containers. They can be used to add colour to plants or pots or to enhance them.
‘PINK ISN’T JUST A COLOUR. IT’S AN ATTITUDE’ 23
PLANT Agave in Kokodama
PANTONE 652 Red and green is a classic mix yet very on trend. Especially when the shade of pink is as beautiful and intense as this.
PANTONE 7513
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Hyacinth ‘China Pink’
APRIL THE MONTH OF ‘DIAMOND’ Diamond is also the name for a 60th or 75th wedding anniversary. Exquisite, blush pink flowers and white marguerites mirror the beauty of the symbolism.
Lily ‘Eyeliner’
PANTONE 409
JASMINE Jasmine (Jasminum) is a genus from the olive family. The name is derived from the Persian word Yasmin, which means ‘gift from god’.
PANTONE 7532 25
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Newbeez THE TREND Quirky combinations of shapes and colour, that’s what The Newbeez stands for. Think of the seventies, flower power, music festivals and outdoor life. Use bright colours and typical motifs, such as polka dots but use them wisely: know when playfulness is improving the overall look and when enough is enough.. The newbeez for March and April This colourful collection is solely reserved for edgy, outspoken living rooms. If you are after a splash of colour to add to your surroundings, this collection will be your go-to style. As well as being outspoken, this package is also incredibly diverse, which will appeal to multiple tastes.
FLOWERS: Grevillea ‘Spiderman’, rose ‘Free Spirit’, ranunculus ‘Pon Pon Aurora’, clematis ‘Star River’, poppy, freesia
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‘‘Colour outside the lines’’
PANTONE 623
Hanging plants are still a must-have this year. Simple solutions that will brighten up the place with a modern touch.
PANTONE 1245 In addition to soft, pastel shades, this year’s spring also features bright, bold colours, such as this amazing shade of blue.
FLOWERS Marigold and tulip ‘Marit’
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PANTONE 623
FLOWERS: Marigold, ranunculus ‘Pon Pon Aurora’, tulip ‘Marit’, eucalyptus ‘Parvi’, carnation ‘Fabulous’, freesia
Wild heart, gypsy soul. Give peace a chance PANTONE 623
FLOWERS: French tulip ’Avignon’, grevillea ‘Spiderman’, chaenomeles japonica (stems of blossom) PLANT: Codiaeum ‘Mrs Iceton’
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‘’ORANGE IS THE HAPPIEST COLOUR’’ -
FRANK SINATRA
PANTONE 1245
FLOWERS Masdevallia, anthurium pol. ‘Tweed’, kalanchoe ‘Azumi’, tulip ‘Marit’ and marigold
This retro pot brings a rustic feel to any living room. Chocolate brown is back in interior design but this time, in a more subtle and updated style.
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Credits On behalf of the FlowerTales team in Holland (Jojanneke Vellekoop, Samantha Wilhelm, Veronique van Campen, Romy van Kleef, Hidde Klink, Miranda Tervoorde, Bianca Rijkenbarg, Nancy van Kleef), we would like to thank the following people for this photoshoot: all our colleagues at the FleuraMetz head office in Aalsmeer, the purchasing team for flowers and plants, our heroes at Purchasing of sundries and decorations and all the colleagues, who have translated this issue into different languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek, Samantha Wilhelm)