Oct- Nov
Let’s FALL in love
“Home is not a place, it is a feeling�
The flowers in this picture:
bromelia, carnation and Pittosporum Rhombifolia berry 2
Let’s FALL in love Autumn has finally made its entrance and slowly we are getting used to the season’s new routine. The days start to draw in. The evenings call for warming candle light. Time to snuggle up on the sofa together with the whole family and a hot drink. Our lives have shifted from outdoor to indoor and it makes us want to dress up the interior with warm, comforting colours and accessories, especially on a grey and drizzly day. Our new collection for October and November will add instant warmth to the house, making you forget about any gale force winds or downpours. This is the time of year when we enjoy the comforts of our own home. And home is not just a place, it is a feeling that we create. The new collections are carefully chosen to bring that perfect autumn feeling into the home. Collections that will also capture the same atmosphere in shops. By creating an alluring autumn ambiance in your shop, it will instantly speak to your customers. It truly is a collection to fall in love with. 3
THE FLOWERS IN THE VASE:
Viburnum berries, Protea, Echinops
OCTOBER FLOWER MOMENTS 4th October – World Animal Day 5th October – World Teacher’s Day 11th October – International Day of the Girl Child 16th October – World Food Day 31st October – World Cities Day 31st October – Halloween
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SPECIAL DAYS THAT DESERVE SPECIAL FLOWERS
WORLD TEACHER’S DAY A thank you to those who teach our children and grandchildren. A pretty plant with decorative pot and cute thank you card.
WORLD ANIMAL DAY Pamper your pets with scrumptious treats, thanking them for their companionship and for being your best mate at all times. Grab this opportunity to sell more flowers. You know what they say: happy owner, happy pets!
NOVEMBER FLOWER MOMENTS 5th November – Bonfire Night 9th November – World Freedom Day 10th November – World Science Day 17th November – World Students Day 19th November – International Men’s Day 5
HOUSEPLANT OF THE MONTH FOR OCTOBER Chinese Evergreen Aglaonema is an elegant and decorative houseplant. One that’s incredibly easy to keep as long as you water it regularly. This plant is available all year round, and the colour of the variety shown here is perfect for autumn.
HOUSEPLANT OF THE MONTH FOR NOVEMBER Orchids come in different shapes, sizes and colours from Dendrobium and Miltonia to Phalaenopsis and Vanda. This plant of the month showcases some lesser known orchid varieties.
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Source: www.flowercouncil.co.uk
HOUSEPLANT OF THE MONTH
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FLOWER OF THE MONTH FLOWER OF THE MONTH FOR OCTOBER The chrysanthemum’s name derives from the Greek: chrys (gold) and anthemon (flower). The flower was originally gold, hence it was also known as ‘the golden flower’. Nowadays, the Chrysanthemum is available in a wide colour palette that suits our autumn collection perfectly.
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FLOWER OF THE MONTH FOR NOVEMBER What a sight for sore eyes when used generously in a hand tied. A great combination when used alongside rosehips, anthuriums and cotinus. The lisianthus is a perfect gift of thanks, symbolising appreciation and gratitude.
FLOWER OF THE MONTH FOR NOVEMBER The orchid’s flowering beauty is fascinating in all shapes and sizes, symbolising luxury, love, beauty and strength.
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The flowers in this picture:
Euphorbia, Carthamus, Gerbera ‘Pasta’, lily ‘Giraffe’, Celosia, Orchid, Banksia
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CLASSICAL DETAILS The name for this collection ‘Classical Details’ was inspired by the simplicity of the range. Pastel shades combine with warm tones making the arrangements perfect for autumn. The flowers featured in this collection have vintage appeal due to the use of dusky pink and peach roses. Add a touch of contemporary style with the addition of white or purple flowers. Bring warmth and comfort to the home with this collection.
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Pantone
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CLASSICAL DETAILS
9423 wargray 1 basics CACTUS EUPHORBIA INGENS. The cactus is a popular choice throughout the year, and is a fashionable plant during every season.
This bouquet also includes: lisianthus, roses, calla and snapdragons. The beautiful combination of colours creates a cheery gift for any occasion.
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‘‘Common sense is a flower that doens’t grow in everyones garden’’
This collection is beautiful yet simple and doesn’t need much more.
ROSE ‘AMNESIA’
a timeless variety suitable for many designs. Take a bunch of 9 roses and cut them short to fit a small vase to create a simplistic and classic effect for your coffee table.
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There is always room for this contemporary side table! An ideal home for a small houseplant in a decorative pot when placed next to a sofa or in the corner of the living room.
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PANTONE 503
On the right, a Crassula and Lisianthus in a vase. On the left, Haworthia and Ornithogalum with Eucalyptus.
Simple ideas to decorate your coffee table. You don’t need much to create the right atmosphere.
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This modern vase boasts a classic silhouette.
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LIVING ESSENTIALS A home is incomplete without plants and flowers. Regardless of decor and style, a variety of potted plants bring a room to life. Our collection combines playful, bold colours with soft, pastel tones, creating surprising effects; containers, pots and vases are interchangeable, as are plants and flowers, all available in a variety of shapes and sizes.
The collection’s diverse colour palette complements any home interior. Choose between combining the colours to create an exciting, bold effect, or choose just one or two of the elements for a contemporary, earthy feel.
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Did you know that you can use the pictures on our website for your social media?
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LIVING ESSENTIALS
400 Blue is beautiful! These pots look stunning when filled with bright red and yellow flowers.
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To the left, the orchid plant of the month. Doesn’t it look stunning in a gorgeous pot?
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These distinctive pots look even better with a quirky plant.
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SPECIAL FEATURE:
These glass jars look stunning holding Paphiopedilum orchids, such as Vriesea.
The green bowl, pictured here containing Vriesea, featured in our previous tropical collection. Still on trend for winter, this diverse bowl can be used to home a variety of plants.
The cone-like sticks you see here are Gingers, an exclusive product with limited availability. The green houseplant is an Aglaonema , an easy-to-grow flowering houseplant, considered lucky in Asia.
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BOUQUET
Heliconia, Amarcrinum, Chrysanthemums and roses
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PANTONE 623 Taupe is on trend this winter, effective when used as an accent in home decor. Think stylish pots, bowls and vases.
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The flowers in this picture: Chrysanthemums, Oak leaves, Eucalyptus, Celastrus berries, Physalis
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Echte vriendschap is als de zon, zij schijnt altijd!
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COLOURFUL & COSY This collection hints at mugs of hot chocolate and a roaring fire. A combination of warm, woody shades are enhanced by contrasting colours and brightly coloured stems in an autumnal theme.
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COLOURFUL &COSY
7517 THE CELOSIA
This wonderful, tropical flower symbolises fearlessness!
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Heliconia ‘She Kong’, feels soft to the touch and is an exclusive, exotic flower. It makes a surprising statement in your living room. This stunning bronze pot is an striking piece. Combine it with different glassware and neutral shades for a subtle effect. 23
The gerbera is one of our alltime favourites. According to one of our florists (Hidde Klink), also known as Hidde Gerbera, it is the solution to many arrangements! The ‘Brunhilde’ in this picture, is a brand new variety!
PANTONE 3305 This remarkable vase is perfect for holding brightly coloured flowers. Also available in red.
‘‘THERE IS A SHADE OF RED FOR EVERY WOMAN’’ – AUDREY HEPBURN This shade isn’t featured in any of the containers or vases but is available as fresh flowers! Use it together with flowers in shades of orange, yellow and red.
On the left, Echeverias. On the right, Calathea ‘Surprise Star’.
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Lily ‘Giraffe’
Celastrus
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Brown is the new black! Versatile and bold, we expect this shade to be showcased in fashion and interior design in the new year.
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BLUE FUNK The Blue Funk collection embraces various shades of blue, with hints of green and taupe for balance. The overall effect is fresh and calming, with a nod towards a modern and minimalistic style. The flowers used here are white, cream and blue. ‘Less is more’ in this collection. Go for single stems in a vase with perhaps a bit of greenery. This collection will add diversity to your living room; you don’t even have to be a fan of colour. Sticking to just blue will give you plenty of options. Sky blue symbolises peace and trust in yourself and others.
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Would you like to make use of our photography? Send us a request an email to retailmarketing@ interflora.co.uk
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BLUE FUNK
5565 Flowers in this collection
VIBURNUM, ROSES, ECHINOPS, PROTEA, CELOSIA, BRUNIA.
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Plants in this collection:
AGAVE ‘SHAKA ZULU’, SENECIO, ‘MOUNT EVEREST’ AND HAWORTHIA
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PANTONE 3305 This bouquet is made with:
BRASSICA, CELOSIA, VIBURNUM AND BONSAI WOOD
Hanging pots are still very on trend when filled with a variety of different plants for for the colder months. The large pot placed at the back looks sensational in a spacious living room, especially when holding a large green houseplant. In this picture: i.a. Sanseveria ‘Malaika’ and Hoya ‘Tricolor’
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PANTONE 7416
No rain, No flowers
ROSES WITH, GOMPHOCARPUS ‘MOBY DICK’, These basic and serene shades are beautiful when combined with bold colours such as the blue vase in the picture above.
AGLAONEMA AND MYRTILLOCACTUS
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Credits On behalf of the FlowerTales team in Holland (Jojanneke Vellekoop, Samantha Wilhelm, Veronique van Campen, Romy van Kleef, Hidde Klink, Miranda Tervoorde, Bianca Rijkenbarg, Nancy van Kleef), we would like to thank the following people for this photoshoot: all our colleagues at the FleuraMetz head office in Aalsmeer, the purchasing team for flowers and plants, our heroes at Purchasing of sundries and decorations and all the colleagues, who have translated this issue into different languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek, Samantha Wilhelm)