INTERACTIVE MAGAZINE
FLEURVANA July 2023
Season 2 - vol. 5
FLEURVANA
A Decade of Botanical Body Art This month marks the 10th anniversary of The Human Form Project! In this issue I'm going to take you on a retrospect journey through some of my favorite human body art designs. I'll also share my top ten "floral-izations" from working on the Human Form Project that can help you in your own floral art careers. Come experience designing on live models and the human body during this year's Fleurvana Retreat Series in Dallas, TX. More details in the pages ahead. Happy July! Page 02
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FLEURVANA
Index
WELCOME
CONTACT US
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SALES
INDEX
ADVERTISMENTS
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NAVIGATION
RETREAT SPONSORSHIP
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GENERAL CONTACT
THE HUMAN FORM
EDITORIAL
PROJECT: 10 YEARS
SHAWN MICHAEL FOLEY
LATER
Editor-In-Chief
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SHAWN MICHAEL FOLEY LLC
Publisher
LILACS
KAT CASTAGNOLI
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Editor
POINSETTIAS
CONTRIBUTORS
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SHAWN MICHAEL FOLEY
PAMPAS STEMS
KELLY STEGMANN
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SUBSCRIPTIONS Learn More
I JUST WANT TO DESIGN PAGE 14
ROSES PAGE 16
GRAPEVINE & BIRCH PAGE 18
PEONY & AMARANTHUS PAGE 20
BOTANICAL BODY ART RETREATS: 2023 PAGE 22
GERBERA DAISIES Page 04
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BABIES BREATH & COTTON BRANCHES PAGE 32
PAMPAS GRASS PAGE 34
RECALIBRATION RETREATS: 2023 PAGE 36
ALSTROMERIA PAGE 44
ILEX PAGE 46
GLADIOLUS PAGE 48
FLEURVANA+ PAGE 50
CREATIVE FORECAST WITH KELLY STEGMANN PAGE 56
PAINTING CANVAS BACKDROPS PAGE 60
TOP 10 FLORALIZATIONS FROM WORKING ON THE HUMAN FORM PROJECT PAGE 62
FLEURVANA
The Human Form Project 10 Years Later
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FLEURVANA
I JUST WANT TO DESIGN It's time to get excited about your designs again! Does your design business just feel like an obligation? Do you roll your eyes or cringe whenever you have to design for your clients? If you're like many creative entrepreneurs you probably feel like the artistry you loved has become just another stressor, like you’ve lost your passion for your art and your designs are repetitive and boring. You may even wonder if design is still right for you or if it’s time to call it quits before you get trapped. Well think again!
Shawn Michael Foley Fleurvana Founder, Author & Mentor
Order Your Print Copy You can fall in love with your design business all over again! In this book, author, designer and life coach, Shawn Michael Foley AIFD, PFCI teaches you everything you need to know to stop feeling trapped and thrive creatively so you can get your career back on track. Through Shawn's A.R.T.I.S.T.I.C. Journey, you will learn how to:- Reconnect with your creative flow in 8 easy steps- Handle and sidestep your stress and frustrations to boost your productivity- Stay on track with your creative goals and ideasRemember what excites you about design- Rekindle the love for your work and for your business. Order your copy and relight your spark for your design business!
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Download Your Free Digital Copy!
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THE HUMAN EXPERIENCE
BODY ART RETREATS Page 22
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Shawn will also teach you how to create amazing videos and imagery using simple apps and your smartphone. Additionally, you will learn how to market and monetize your artistry.
Welcome to Fleurvana’s Human Experience: Body Art Retreat! This is an exclusive opportunity to learn from internationally published botanical body art designer and mentor, Shawn Michael Foley. This three-day retreat will be offered in 4 different sessions during Summer & Autumn of 2023 to offer you the best flexibility to attend. During this intimate retreat, you will get individualized mentorship and instruction to sharpen your skills while designing on live models and shooting your own editorial designs.
The retreat includes lunch, beverages, coffee, tea, and snacks, as well as all botanical products and tools necessary for the sessions. The sessions will be held at Shawn's home studio, intentionally kept limited to ensure personalized attention for each participant. Join us for this incredible opportunity to learn from one of the best botanical body art designers and mentors in the industry. Register now to secure your spot!
Learn More
Editorial Level Design Design, Shoot, Edit, Market & Monetize your artistry.
Food & Drink Lunch, snacks, coffee, beverages & spirits are all provided. All dietary restrictions and preferences are accommodated.
Tools & Materials Journals, botanicals, essential oils, hard goods & tools are all provided with your registration.
Sharpen Your Skills
Photos & Video
Market Your Artistry
Cocktails & Tapas
Product Preview
Body Art vs Floral Fashion Learn More
Mapping Out Your Mind
Documenting Your Legacy
Techniques Showcase
Designing Your Masterpiece
Photo & Video Shoot
Editing & Marketing Your Artistry Learn More
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CREATIVE RECALIBRATION RETREAT Page 36
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It took me 5 years to recover from burnout because I didn't take the time to work through it while it was happening.
Meet Your Host: I'm Shawn Michael Foley. I help florists & artists get over their B.S. to harness and reconnect with their badass creative energy.
During my active recovery I became a certified Reiki Energy Healer & specialize in guiding creatives through deep transformation. I'm hosting this recalibration retreat so you don't have to go through it the hard way like I did.
In 2018 I hit full career burnout head-on. I was creatively, physically, emotionally, & even spiritually exhausted.
Join me in my own home for this cleverly designed 3-day immersive to empower your artistry, refresh your spirit, and ascend into the amazing artist that you are!
I was over worked, unappreciated & worst of all, I started to hate designing.
Learn More
Refresh & Recalibrate Relax, regenerate and recalibrate your connection to your creative power.
Food & Drink Lunch, snacks, coffee, beverages & spirits are all provided. Dietary restrictions & preferences are accommodated.
Tools & Materials Journals, botanicals, essential oils, hard goods & tools are all provided with your registration.
Channel Your Creativity
Relax & Recalibrate
Leave Feeling Empowered
Midsummer Manifest
Apothecary Bar
Botanical Mandala Learn More
Creating through Chaos & Conflict
Creative Recalibration
Resolution Design
The Trifecta Effect
Energetic Expansion
Bigger & Bolder Learn More
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FLEURVANA+ Experience the power of creativity with Fleurvana+
MORE THAN A MEMBERSHIP! Fleurvana+ is not just any floral membership – it's a movement! We believe in embracing technology and innovation, expanding your personal creativity and artistry, and promoting an un-hustled approach to sales and marketing. As a member, you'll have access to a range of exclusive benefits that will help you elevate your floral business and take it to new heights!
COMMUNITY Monthly community calls with our founder Shawn Michael Foley are just one of the many perks of joining Fleurvana+. Ask questions about design, flower care, preservation, sustainability, theory, and more. You'll also have access to our private Facebook community, where you can connect with other floral artists, share your successes and victories, and support each other in your creative journeys.
THE ACADEMY But that's not all – our Academy of Floral Arts releases new classes quarterly, all of which are included with your membership. Also, Fleurvana+ members get access to exclusive classes that aren't available anywhere else! And if you miss a class, don't worry – you can always catch up with our Hall Pass, which gives you access to our entire library of previous classes.
BUSINESS & STRATEGIES Running a creative business can be tough, which is why we also offer classes on productivity, profitability, and mindset – all specially curated for the creative mind! And if you need help demystifying social media, we've got you covered with simple strategies you can implement to grow your following. Unlock productivity like you've never experienced before by using the power of A.I. Write blogs, sales pages, email campaigns, and create custom marketing strategies in a fraction of the time!
DELICIOUS DISCOUNTS And of course, you receive some exclusive perks. As a Fleurvana+ member, you'll also receive a delicious 25%-50% discount on our in-person immersive experiences, workshops, and retreats.
THE LIBRARY And did we mention our interactive magazine featuring intimate interviews with creatives, artists, floral designers, botanicals, and industry professionals? It's like a bouquet of fresh inspiration delivered right to your inbox! Download our entire library of Fleurvana interactive Magazine to view on your smartphone, tablet, or computer.
FLEURVANA'S MOTTO "Creativity is not just a talent, it's a mindset. It's the ability to look at the world in a different way and find something new & beautiful in it. Embrace it, let it guide you, & watch as the world opens up in front of you." Learn More
FLEURVANA
Creative Energy Forecast July 2023 Kelly Stegmann - The Boho Witchery Page 80 Page 56
Hello everyone! I hope you are all having an enjoyable summer so far. Earlier today, I found some quiet time, cleared my space, and I asked the Universe what our Fleurvana collective needed to know about our creative energy for the month ahead. I drew three cards, and honestly, I found that these cards represent exactly what I have been seeing with my own clients. Everyone can feel the shift that is happening, the changing energy. There are huge astrological and planetary movements happening - from retrogrades to the solstice to Pluto’s travels. Most of us are feeling a pull towards something… something different, something bigger, but we just can’t put our finger on it. I think these cards show us the first steps in finding out what that is.
The High Priestess, reversed. The card that’s all about intuition and our higher selves. A card that asks us to listen and to trust. But reversed, she’s saying that we aren’t doing that. We are ignoring the signs, the nudges, and our intuition. The High Priestess reversed asks us to find time to be still and listen. Mediation is great, if you have stopped meditating this is the big sign to start again. If you’ve never tried it, it’s a call to give it a go. She is asking us to ground and get back in touch with your inner / higher self. Take a walk, run your hands under cool water, breathe. Find something that brings you back to center and do it. When you are grounded and in a quiet state, you will begin to hear your higher self more clearly.
And when you do “hear” those little sparks of inspiration (it could be an idea, a feeling, or even actual words!), pay attention!! As a simple example, if you’re sketching roses and then find yourself sketching lilacs for no reason, that’s your higher self sending you a message. It’s up to you to interpret it.
If you aren’t sure what it is, then the High Priestess can help you. Listening to your higher self and your intuition will help you to realize what in your life needs closure. You won’t be able to start your next chapter until you have completed this one. Having that closure, brings us to our next card.
Our second card is The World, also reversed. Well, what haven’t you finished? The World tells us that we should be ready to complete this phase or cycle, but something is preventing us from doing so. Maybe it’s time to finally finish that project that you put aside. Or the big job you’ve been holding off on starting.
The Death card represents change and rebirth. The ending (or death) of one thing so that a new thing (birth) can begin. It isn’t an easy card, there is always a sense of loss or that bittersweet feeling when something we care about ends. But if you look at it as transformation instead of an ending, you can see why it’s necessary. The caterpillar must die for the butterfly to be born, but they are all the same essential being. Your change is waiting. And in the long run, it is a change for the better.
Maybe that collaboration that seemed so great in January isn’t working anymore. There is something unfinished.
Reading the cards together, our message is pretty obvious. We need to start to listen to our intuition so that we can find the closure that leads to our transformation. Our creative transformation isn’t happening by holding on to something that needs to be let go of. There is no growth when we don’t leave our comfort zones, when we don’t try new things, or take risks. Because this is a creative energy reading, these cards ask what needs to change in the way you work? Is it the materials, the types of clients or jobs you take on? Maybe it’s time to follow that feeling and take that risk. As I said before, your transformation is waiting, you just need to trust your higher self.
These three Major Arcana reflect the big changes that are happening in our consciousness as a whole. I believe we will look back on this summer as a time when things really changed for so many of us. Good changes! Filled with positive energy and potential. But like most things worthwhile, it will take some work on our part to make that happen. And I know you can do it! Keep creating magic! Kelly I read for our collective as a whole, so please only take what speaks to you. It’s also helpful to check back at the end of the month to see if anything else resonates. Deck: The Light Seer’s Tarot by Chris-Anne Schedule a Reading with Kelly!
Order Deck
FLEURVANA
Painting Backdrops
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FLEURVANA
Top 10 Floral-izations from the Human Form Project
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Money doesn't equal better
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Sketch/Renderings
Clear Communication
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Pace Yourself
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Research & Testing
Growth & Flexibility
Handling Disappointment
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ROI isn't Instant
Outside Interference
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Document Your Legacy
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JULY 2023
FLEURVANA SHAWN MICHAEL FOLEY LLC 2023© WWW.FLEURVANAMAGAZINE.COM