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Supplementary business
THE FLOOR FITTER’S SHOPPING TROLLEY GETS BIGGER AND BIGGER THE SIZE OF THE RANGE IS THE KEY TO SUCCESS
Photo – Alsapan
The improvement in the quality of a whole series of floor coverings has induced parquet floor fitters to widen their range. Those other floors have won the respect of consumers through that refined quality, and that means floor fitters no longer consider those floors beneath their ‘ dignity’. Opening up to include other floor coverings immediately gives floor fitters access to the whole house: bedrooms, landings, the study, the play room, the kitchen, and, yes, the bathroom.
Consumers want a choice The idea of selling goods via an electronic channel has been common practice in the world of business for a long time. We call this e-business or e-commerce. Some people use those two terms as synonyms,
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whilst others see e-commerce as a component (on the sales side) of e-business, which is the more comprehensive term. Digital shopping, which emerged mainly within a business-to-business relationship, has now certainly reached the consumer market, and how! Like a whirlwind! Or like a bulldozer! Its rise has been so fast and extensive that some people have doubts about whether or not existing retail models can survive. What stands out now? That the real big guns which dominate global e-commerce are those companies with the biggest range. Of the so called ‘dot coms’ it’s the giants who survive. Amazon.com is a good example. It started by selling books and CDs, but now you can probably order toothbrushes as well. In other words, consumers want the widest possible choice at a single address. We also see that same attitude towards choosing floor coverings, although, thankfully, that
