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Introduction to Email Marketing

What do we mean when we say “email marketing”? In reality, any email that you send to someone for the purpose of marketing your business – even a single email sent from your inbox to a prospect alerting them of an upcoming sale – could be considered email marketing.

However, in this eBook, we are discussing email marketing on a slightly larger scale: the process of sending a sales or marketing email (usually in HTML format) to an entire list of recipients at the same time, tracking how the recipients interact with the email, and measuring the overall results of the campaign.

To accomplish this task, it is important to utilize an email marketing service such as ClickDimensions. With most standard email clients such as Outlook and Gmail, you can setup distribution lists or copy multiple recipients on an email, but these methods offer limited personalization options and virtually no way to track analytics. An email marketing solution can streamline the process of creating an HTML email, setting up and managing your marketing list, personalizing the content of your email to each recipient, and tracking the results of your email campaign.

Email Marketing and ClickDimensions

ClickDimensions is the top-rated email marketing and marketing automation solution for Microsoft Dynamics 365. Embedded inside Dynamics 365, ClickDimensions’ email marketing capability provides an intuitive experience that allows users to create and send bulk HTML emails with all send, open, click and bounce data reported at the mailing (aggregate) as well as individual recipient level. Our easy-to-use editors make creating an email simple for anyone, with

or without any knowledge of HTML. To learn more about our email marketing solution, visit http://clickdimensions.com/features/emailmarketing/.

While most of the topics discussed in this eBook can be accomplished with a variety of email marketing solutions, we have included tips, tricks and best practices for using ClickDimensions to manage your email marketing campaigns. And specifically for ClickDimensions customers, the last chapter of the book provides information about how to ensure great deliverability with ClickDimensions email.

For more information about ClickDimensions and our full suite of marketing automation tools, contact us at marketing@ clickdimensions.com, visit www.clickdimensions.com, read our blog at blog.clickdimensions.com or follow us on Twitter at @ClickDimensions.

Copyright 2019 ClickDimensions. All rights reserved. May not be reprinted, reproduced or distributed without permission. For inquiries, contact marketing@clickdimensions.com.