Conclusion

In its annual B2B Lead Generation Survey, Chief Marketer reported that email remains the most popular lead generation channel for business-to-business marketers. Nearly 9 out of 10 marketers responded that they plan to use email marketing for lead generation. Of the survey respondents using email marketing, the most common reasons for doing so were the relatively low cost, the ability to track responses, and the ability to personalize offers and content.

How can email marketing increase leads, conversions, and revenue at your organization? First, invest in a reliable email service provider, preferably one that offers a full suite of marketing automation tools integrated with your CRM. Next, create emails that are relevant to your target audience and ensure that they are viewable on email clients as well as mobile devices. Finally, test your email strategy often. Use A/B testing and list segmentation to finetune your email marketing program.

Don’t be afraid to travel the world of email marketing… Bon voyage!

I38% increased spend by people who buy products marketed through email marketing vs. those that do not receive email offers

Convince & Convert