FLORAprofessional FIRTH portfolio SPRING 2014
FLORA FIRTH
INTRODUCTION -FF-
Creative and ambitious individual with a background in art and design with a diverse professional portfolio of experience in marketing, advertising and visual merchandising.
FLORA FIRTH
Visual Merchandising Assistant at Lancôme, London February 2013 - Present
Account Assistant at TBWA, London September 2012 – November 2012 Online Marketing and Content Assistant at Ben Sherman, London October 2011 – September 2012 Nominated for the ‘Hammerson Award For Innovation’ at Graduate Fashion Week, London June 2011 Studied BA (Hons) Fashion Communication at Northumbria University, Newcastle September 2008 – July 2011 Studied Art, History of Art and English at Uppingham School, Rutland September 2006 - July 2008 Awarded the Art Scholarship at Queen Mary’s School, Baldersby September 2001
FLORA FIRTH
WINDOW DESIGN for HARRODS -FFDESIGN CONCEPT, PROJECT MANAGE PRODUCTION & INSTALL Absolue Eye Serum window design for Harrods Knightsbridge from January 6th to February 28th 2014. Exclusive pre-launch to Harrods during Chinese New Year celebrations.
FLORA FIRTH
DIGITAL SITES for HARRODS -FFDESIGN CONTENT & WORK WITH RETAILER Absolue L’Extrait Eye exclusive pre-launch video design for Harrods Knightsbridge in August 2013. Video played on digital sites within store and on exterior of store.
FLORA FIRTH
L’AUTRE OUD SITE for HARRODS -FFDESIGN CONCEPT, PROJECT MANAGE PRODUCTION & INSTALL L’Autre Oud fragrance installation at Harrods Knightsbridge for August 2013. Installation in Harrods fragrance hall including three tables to glorify the brands premium fragrance..
FLORA FIRTH
HYPNOSE SHOW for HARRODS -FFDESIGN CONCEPT, PROJECT MANAGE PRODUCTION & INSTALL Hypnose Show collection in collaboration with Alber Elbaz at Harrods Knightsbridge for October 2013. Designed bespoke counter updates and attended installation.
FLORA FIRTH
MIRACLE AIR DE TEINT for SELFRIDGES -FFDESIGN CONCEPT, PROJECT MANAGE PRODUCTION & INSTALL Miracle Air De Teint foundation launch at Selfridges London for February 2014. Designed bespoke counter updates and attended installation.
FLORA FIRTH
L’AUTRE OUD LAUNCH for SELFRIDGES -FFDESIGN CONCEPT & PRODUCE PROPOSALS L’Autre Oud fragrance launch at Selfridges London for March 2014. On counter execution proposals using Adobe PhotoShop.
FLORA FIRTH
HYPNOSE EYE ARTISTRY for BULLRING CENTRE -FFVISIT SITE & PHOTOGRAPH Hypnose Eye Artistry Make-Up collection extra visibility site at Birmingham’s Bullring Centre in May 2013. Visited site and photographed it. Photographs to be sent internally and to international team. Used Adobe PhotoShop skills to enhance photographs.
FLORA FIRTH
THE ICONS for FLAGSHIP STORES -FFDESIGN CONCEPT The Icons glorifier units for the flagship stores. Designed units based on international direction and managed allocation to stores.
FLORA FIRTH
TheFashOn. Degree Project -FFCONCEPT, RESEARCH, WEBSITE DESIGN & PROMOTION An interactive luxury fashion website. Shop exclusive fashion and art luxuries. Socialise on fashions social network ‘TheFashOnista’, be inspired by ‘FashOnista’s’ and ‘Fashion Statements’. Read ‘TheFashOnzine’ stylish reading. Recieve the glamourous newsletter ‘FashOnista Style Notes’. Be styled and read fashion industry news first from ‘TheStylist’, the anonymous voice of fashion. Be a part of online fashion now. ‘Make An Entrance’ on TheFashOn.com, ‘The Online Fashion Destination’. Nominated at Graduate Fashion Week 2011 for the ‘Hammerson Award For Innovation’.
FLORA FIRTH
TheFashOn. Degree Project -FFPACKAGING DESIGN
Nominated at Graduate Fashion Week 2011 for the ‘Hammerson Award For Innovation’.
FLORA FIRTH
TheFashOn. Degree Project -FFMARKETING PROPOSALS
Nominated at Graduate Fashion Week 2011 for the ‘Hammerson Award For Innovation’.
FLORA FIRTH
Degree Project -FFCONCEPT, RESEARCH, DESIGN, JOURNALISM, STYLING & PHOTOGRAPHY A newspaper for the modern gentleman. Dapper, suave, sophisticated, intelligent and cool. For the man who wants to know what is going on in the world of fashion and style. He can roll it up, carry it under his arm and read it on the tube or with a beer and a packet of peanuts.
FLORA FIRTH
Degree Project -FFNEWSPAPER LAYOUT, EDITORIAL PIECES, STYLING & PHOTOGRAPHY
FLORA FIRTH
Degree Project -FFLAUNCH PARTY INVITATION & NEWSPAPER PACKAGING
FLORA FIRTH
Sexy Heritage Degree Project -FFCONCEPT DEVELOPMENT & VISUAL MERCHANDISING A Teddy Boy inspired window display, store design, collection and promotion for the Topman Design Store, New York. The concept is based on ‘Sexy Heritage’, inspired by the London Teddy Boys fashion, their lifestyle and attitude towards their appearance.
FLORA FIRTH 2014