My Portfolio 2011 by Flora Firth

FLORA PORTFOLIO

F Flora Firth E: florafirth@live.co.uk T: +44 (0) 790 049 3017 W: www.issuu.com/florafirth

F PURPLE

TheFashOn

Sexy Heritage

LOVE

New York

REFLECTIVE COLOUR

PURPLE DETERMINED . INDEPENDENT . CREATIVE

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If I were a colour, I would be Purple. Purple is for creativity, imagination, inspiration and fantasy. The colour of Royalty, it represents graciousness, passion and dignity. Purple reflects determination and I am a determined person. It represents independence, I take pride in being an independent person. Purple is my reflective color.

- TheFashOn -

Website Homepage & QR Code

TheFashOn. CONCEPT . RESEARCH . WEBSITE DESIGN. PROMOTION

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An interactive luxury fashion website. Shop exclusive fashion and art luxuries. Socialise on fashions social network ‘TheFashOnista’, be inspired by ‘FashOnista’s’ and ‘FashOn Statements’. Read ‘TheFashOnzine’ stylish reading. Recieve the glamourous newsletter ‘FashOnista Style Notes’. Be styled and read fashion industry news first from ‘TheStylist’, the anonymous fashion voice. Be a part of online luxury fashion now. ‘Make An Entrance’ on TheFashOn.com, ‘The Online Fashion Destination’.

- TheFashOn -

Website Selection Of Website Pages

- TheFashOn -

TheShop Exclusive Fashion Luxuries

- TheFashOn -

Wardrobe Fabulous Fashion

- TheFashOn -

TheFashOnista Fashions Social Network

- TheFashOn -

FashOnista Profile Make An Entrance, Become A FashOnista

- TheFashOn TheFashOnzine Stylish Reading

- TheFashOn Swing Tag Frill

- TheFashOn -

Signature Packaging TheFashOn Bag & Box

- TheFashOn -

Signature Packaging Postal Packaging

- TheFashOn Brand Identity Business Cards

- TheFashOn -

Promotion Promotional Look Book

- TheFashOn -

Promotion Vogue Advertisement

- The Man -

Newspaper Sack

CONCEPT . RESEARCH . DESIGN . JOURNALISM . STYLING . PHOTOGRAPHY

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A newspaper for the modern gentleman. Dapper, suave, sophisticated, intelligent and cool. For the man who wants to know what is going on in the world of fashion and style. He can roll it up, carry it under his arm and read it on the tube or with a beer and a packet of peanuts.

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January

Todays News Is Tomorrows C hip Paper

The Man

Contents

Contributors

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Two Pounds Flora Firth Creative Director

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Contributors

Editors Note

Catch Us

Life

This is my Newspaper! I wanted to create something for men to read that could inform them about the latest fashion trends, style updates, brands, gadgets, places to go and things to see in a format that looks cool and very modern. I understand there are men out there who love looking great, but reading a magazine isn’t quite their cup of tea, so... The Man is for them and any other guy out there looking for something new!

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Prints Charming

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All About Folk

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A Spoonful Of Arctic Farm

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Man Up & Man Down Oi You, Watch It Kayleigh Dunn

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Beauti

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LIV

Business enthusiast Chris shows just how much fun hard work can be. At such a young age, he has achieved enough, we look forward to his future business ventures and where they may take him and Arctic Farm. His interview with us is genius, and so is his best of British berries frozen yogurt.

Gadget Boy Fix Up, Look Sharp

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Chris Hannaway Arctic Farm

Caroline Rowland

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Jamie Litster Model

Jamie brought the right chemistry into the photo shoots and really understood the mood of the garments creating wonderful images with emotion and attitude we can really feel. His background in ballet at the English National Ballet School are demonstrated with his delicate movements and refined physique.

Staying Stationery

Go Greased Lightnin’ Domestic God Puzzled?

Kayleigh Dunn Fashion Designer

In The Stars

The stunning detail Kayleigh implements in her work is so intricate and creates the most perfect products of menswear. She understands the male body and what looks good. Her understanding of fabric and the materials she uses in her collection result in the best of men’s clothing.

Alphabet Of Random

Carolione Rowland Fashion Designer

Caroline’s brilliant take on traditional tailoring with a twist really works. The shape and fabrics of her collection is perfect for the modern gentleman. The pieces look exceptional, superbly dapper and very cool.

You Are The Man

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The Man

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The Man

A Spoonful Of Arctic Farm

The Man

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Staying Stationery The Man: Tell us a bit about the Men behind Arctic Farm? Arctic Farm: We sold sweets together at school when we were 11 and have been best mates ever since. We love just coming up with new, different ideas and trying to put them out there and just go with them. As well as business, we bond over a love for 80s films and Air Hockey.

Fancy some fun on your desk?

natural taste possible. We’re constantly trying to challenge what is out there and improve on it. Our products provide vitality with a bit of British style, so it’s for the man who knows what he’s eating, wants a treat and doesn’t accept second best.

Newspaper is bringing sexy back

Before the wristwatch became popular in the 1920s, most watches were pocket watches which often had covers and were carried in a pocket and attached to either a watch chain or watch fob. Watches evolved in the 17th century from spring powered clocks, which appeared in the 15th century. Most inexpensive priced watches are electronic with quartz movements and the more expensive crafted watches valued for their

2011

Arctic Farm: Only real men work on farms, and even more real men like Ran Fiennes

New Year, new newspaper, new you Bring it on

go to the Arctic, so we’re about as Man, as man gets.

The Man: Best Flavour for a Man to eat? Arctic Farm: MAN-go. For obvious reasons.

James Blake

The Man: Why should a Man buy Arctic Farm?

‘Limit to Your Love’ video Something beautifully moving for you boys

wholesome fruit. With live & active cultures that keep the immune system sweet and plenty of added vitamins from our fruit, it’s a treat that gives in more ways than just its fresh taste. If a sugar rush, or diabetes is what you’re after, look elsewhere.

Cooking

Arctic Farm: Our frozen yogurt only contains fresh British yogurt and real,

Time is making fools of us again...

You wear it on your wrist, either left or right, use it to tell the time, and sometimes day, date, month and year. It is traditionally visually recognisable by the circular disk with 3 spinning hands inside attached to a leather strap. But the most important thing about a watch, is the image it creates of you.

The Man

The Man: How Manly is Arctic Farm?

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workmanship and aesthetic appeal have purely mechanical movements powered by springs. Although, often the mechanical movements are less accurate than more affordable quartz movements. With so many methods of time telling; radio, mobile phones, laptops, car clocks, oven clocks, televisions, sun dials, Big Ben, Talking Clock 123, and so on, is the reason for buying and wearing a watch merely for the status symbol? Would you call it a time piece, or piece of jewellery? Find out which watch wearer you are.

The Expensive Watch wearer guy tries to impress men and women with something worn he wears on his wrist. Wearing a large expensive watch with a pair of jeans and shirt, you look at the watch, the value of the clothes doesn’t matter. He may or may not have the car, house, lifestyle to reflect the watch, but sure he tries to evoke the

behaviour of this lifestyle and belief in others. The Sports Watch wearer is either a complete sports enthusiast or he plays no sport whatsoever and just wants to look like he does. So what about the diver’s watch? How many of us are deep sea divers needing a watch that won’t blow up in the pressure? Well maybe it is useful to be able to have a shower wearing ones watch. The Tasteful Watch man ipossibly has good taste, or he is gay, or the girlfriend/ mother/ sister/ female friend chose it. Digital Watch wearer is the least interesting as this watch is usually bought for next to nothing. The wearer is either practical and or doesn’t give a damn. Or sadly he has no taste. Check out these timepieces...

Nigella in a silk dressing gown eating chocolate cake at 1am not done it for you yet? Why not?

The Man: What should a Man have with a tub? Arctic Farm: A fine lady on one arm and loyal Labrador on the other.

The Note Pad

Sharpie Pen

For scribbling useful notes from the meeting down of course (obligatory back page for doodling on)

The Man: Is it good with a Woman? Arctic Farm: Girls love our Strawberry & Raspberry.

Pritt Stick

Scissors

If it is good enough for Becks, it is good enough for us!

The original and the best, no denying it...the glue of all glue sticks

Rock, Paper, Safety Scissors!

Yo-Yos

Must be one somewhere kicking about?

Hot water bottles

The Man: What should a Man watch with Arctic Farm? Arctic Farm: Check out Bear Grylls pushing the boundaries on Man vs Wild. Or watch

Only real men work on farms, and even more real men go to the Arctic, so we’re about as Man, as man gets

The Man

Oi You, Watch It

one, and some paper, if you’ve got a piece...write your ‘To Get’ list and head straight to the shops in your lunch break to cover your desk with these bits and bobs of huge entertainment, even for a grown man. All pieces can promise to brighten up even the most boring office, oh the wonders of some felt tip pens and a note pad...who would have known you could have such fun on a desk hey...

Have a little fun in the office and feel like you are going back to school with these great pencil case, oops, we mean brief case, fillers. This reminds us exactly why we loved going to Woolworths at the end of the Summer Holidays before the start of school! So grab a pen, if you’ve got

The Man: What kind of Man eats Arctic Farm? Arctic Farm: The Man who is bored of the ordinary and wants the freshest, most

The Man

Man Up & Man Down

In bed, the ultimate guilty pleasure to cure those lonely nights...Shhh don’t tell the chicks

Man vs Food.

The Man: Best time of day for a Man to eat Arctic Farm? Arctic Farm: On a Man-day afternoon. (are these puns getting better?)

Casio £15

Michael Kors £219

Boss By Hugo Boss £250

Ed Hardy £140

Dryberg £199

TW Steel £220

Diesel £119

Kahuna £25

Philip Starck £99

Welder £355

Diesel £69

Boss By Hugo Boss £295

Police £240

Ltd Watch £65

Timex £50

Storm £130

Heinz Tomato Soup

Does what it says on the tin Best enjoyed piping hot with a thick slab of soft white bread smothered in cold butter

The Man: Best place for a Man to eat Arctic Farm? Arctic Farm: Got to be on the peak of Everest. The Man: Best thing about Arctic Farm for a Man? Arctic Farm: Everyone knows ice cream is for girls that are sobbing over their

ex-boyfriend whilst watching “Sex and the City”. Now, there’s a tear free choice for men.

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I had a scoop with them... taste it, It’s delicious.

Yellow Highlighter

Paper Clips

The brightest and the best. Fluid running on the paper, will highlight the dullest of work.

of Knightsbridge, if you’re doing your weekly shop.

The Man: If Arctic Farm was a Man, he would be.... Arctic Farm: Loyal, adventurous and daring to be different.

Metal Ruler

Christmas

Rubber

This machine means business

You must be kidding if you say you don’t like these bad boys!

Phew glad that’s over with

Rubbing out those silly mistakes in an instant

Money

Best things in life are free finding them is the trouble

The Man: If Arctic Farm was mates with a famous person, it would be.... Arctic Farm: Chuck Norris. He’s one crazy mother.

Bad hair

The Man: Arctic Farm in a sentence.... Arctic Farm: We want our company to challenge the ordinary and strive for the

It aint cool so get it Grease Lightnin

impossible.

Topman No no, we are Top Man

Miniature Paper Clamps

Post It Notes

Just super cool and super handy

The Man

U-Bone £1450

My six pack is hiding, he’s shy

-Lance Armstrong

The Man

Christian Audiger £220

Running

The Man: Favourite Man quote? Arctic Farm: “If you worried about falling off the bike, you’d never get on.”

Photography courtesy of: Asos

They questioned every ingredient from the start. Chucked out the weird names. Threw in more of the ones people love like ‘juicy fruit’ and ‘chilled yogurt’. They added some witty slogans onto the pots. Created a nifty website. Started Tweeting. And the fans were melting for it...Pretty simple, huh?

The Man: Where can a Man buy a tub? Arctic Farm: Sainsbury’s across the country or Wholefoods in London. Or Harrods

Flavours are simply perfect. ‘Strawbs & Rasps’ is a taste of the British summer; fresh and juicy strawberries and raspberries combined with their tangy yogurt. ‘Blackcurrants’, made of the richest and darkest with a couple of Bramley apples thrown in for good measure and tartness, super fruits for a super taste. ‘Mango’, so unbelievably creamy and addictive, the tub could be demolished in seconds. Every spoonful is a blend of West Country yogurt and a healthy bunch of British farmed fruit. Arctic Farm is cool, and very, very much for The Man. Photography courtesy of: Arctic Farm

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Coloured Pencils

Kick me, kiss me, pinch my bum, whats going on the bosses back?

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Felt Tip Pens

A whole other level or doodling

Cant a guy have some fun?

The Man

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The Man

Triwa £125

Lacoste £99

The Man

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The Man

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Favourite menswear material? A beautiful jersey - such an easy, comfortable fabric to wear. It is so versatile - it can be familiar and cosy or edgy and fashion forward.

What type of guy is the collection for?

What do you hope to do in the future?

A modern day Mod. Not the type you’d find buying copy-cat outfits from the high street. A guy who knows his style and really knows how to dress - he could take any piece from the collection and make it his own.

I hope to pursue my love of outerwear, get back into creative pattern cutting and get out and see the world!

What are you doing now? I’m currently working for Umbro in Manchester, helping to design and develop the new Sportswear range that we hope will share the recent success of the kits.

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The Man

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The Man

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The Man

Most important garment in a man’s wardrobe? A good tailored jacket.

What are your aspirations for the future? I hope in the future that I can be part of a well established design team.

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The Man

Puzzled ?

In The Stars

Aries March 21 - April 20

Use some Man Power to solve these Puzzles...

Word Search Find all 17 Car words hidden in this word search! Look for them: Forwards, Backwards, Upwards, Downwards, Straight and Diagonallly. For extra pressure, time it. Good Luck! Bumper Bonnet Exhaust Fender Grill Headlights Horn Indicator Key Lock License Mirror Radio Spoiler Tyre Window Windshield

Aries love freedom, and will accept any challenge. Aries will get impatient if your ideas do not work out immediately and as expected. You are unwilling to follow someone else’s suggestions, especially if they do not make sense to you. You often have excess energy which can make you aggressive. Arians are brave leaders who express care and concern for all they lead. However, an Arian as a follower is rare, and can be troublesome and will act selfcentred because they believe that their views are right, and anyone who conflicts with them is wrong. Because you are open and honest, you will make energetic and generous friends.

Taurus

April 21 - May 21 Taurus is determined and peaceful. Although you are not a leader, you will recognise someone with great leadership qualities and follow them. You try to remain the same as everyone else, and are resistant to change. People will enjoy you because you have a good sense of humour and are intelligent and are a dependable friend who is not scared off by a challenge. Some Taureans need to be told that they did a good job after accomplishing a task before they feel that they have really accomplished anything. Your friends are people in the same social standing as you, and you rarely go outside of that standing. Although you are calm and generally against fighting, you will fight if someone is provoking you. Gemini May 22 - June 21

Brain Boggler What is represented by these words? 1. 100mph sausages 90mph bananas 110mph peanuts 2. sdraw 3. C H I M A D E N A 4. IS IS IS IS IS IS IS IS IS IS

Sudoku

To some people you seem like a wonderful friend, to others you will seem twofaced and sneaky. You will act like a child for most of your life, both the good and bad characteristics. You are happy and energetic when things go right, when things go wrong you can be passive-aggressive and very mean. You find decisions hard to make, since you can never stay with the one that you originally choose. You have the ability to lie and appear you are telling the truth. You prefer to use someone else’s solution to a problem than thinking of your own. It is very tough to get your attention. The most intelligent people on the earth are Geminians.

Cancer June 22 - July 21

Cancerians can have many different personalities. Most like to be at their home, and enjoy large families. You seem unsociable to some people, but you enjoy chatting and gossiping as much as anyone else. You tend to day-dream very often and can be found in a state of fantasy. You enjoy art, writing, and drama, but acting may not be a good career for you because of your tendency to Overact. Cancer is the sign most likely to believe in the zodiac, as well as other psychic happenings. You make a loyal friend and also very patriotic.

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Leo July 22 - August 21

You want to live like a king. You are a very ambitious person and want to rise to the top in the profession of your choice. You have a strong personality, which can take you places if you so desire. You are very much a materialistic person and sometimes act superficially. The picture you portray, however, is of the strong silent type. You are self-opinionated person. You can’t tolerate your failures because you want to rule and you are impatient to reach that level. You don’t let anyone come in the way of achieving power. Basically an extrovert, you reach out to people in all walks of life. You are helpful to those in trouble and don’t expect anything in return.

Virgo August 22 - September 23

Virgos are creative, delicate, and intelligent. You love to have everything in order, but are also patient. You are very observant, which can lead you to be judgmental. Some people may think that you are a cold person, because you rarely show your emotions. You also have a lot of charm and dignity, although you may not have many friends, due to your troubles with showing your feelings. Virgos are more followers than leaders. You are always logical.

Libra September 24 - October 23

Sagittarius November 23 - December 22

Sagittarius is optimistic and full of life. You are adventurous, energised and an extrovert. You continue to have a positive outlook even when your ideas are put down. You are always on the side of the underdog. You have good judgment and enjoy starting projects. You have a nagging need to feel free, which can get you into trouble. You also tend to be impatient.

Capricorn December 23 - January 20

Capricorn is the most serious of all the zodiac signs. You are independent and usually confident. You have a tendency to criticize yourself too much, which can lead to low selfesteem. Capricorns are dependable, but also extremely cautious. You make a fair, but stubborn leader, and this is a job that you can do well. You are very well organised, so you can handle many projects at once. You may go through horrible mood swings, being friendly one moment and mean the next.

Aquarius January 21 - February 19

Libra is said to be the most desired Zodiac Sign. You are charming, good looking, gentle and kind. You are a good judge of character and have many good friends. You do not like it when your decisions are challenged, and are impatient with people who criticise you. You hate people who are cruel to others. Libras enjoy the arts more than science, so a career in the arts would be a good choice. You will understand other people’s views and sympathise with them. A negative Libraian flirts and seems shallow. They also are impatient with a daily routine.

Aquarians in general come in two different types: shy, and lively. Both are strong-willed and honest. Sometimes you are aggressive and loud. You are unprejudiced and can see other’s points of views. You are serious, but you can also be funny with a dry sense of humour. You are also logical and intelligent. There are times when you feel the need to withdraw from people and be alone for a while, which causes some people to think that you are a loner. Aquarians are usually gifted in drama. You are very independent and rarely go along with the crowd. Some Aquarians are extremely egotistical, as a result will drive friends away.

Scorpio October 24 - November 22

Pisces February 20 - March 20

Scorpio is intense and powerful. Although you appear controlled and calm, you are emotional and energetic. Scorpios often have strong and penetrating eyes. They seem fun to be with socially, but some seem self-involved and withdrawn. You can recognise your special qualities and it requires self-control to prevent you from using them for bad reasons. In relationships, you can be passionate and overwhelming. You are also very sensitive and take almost every comment to heart. You discard friends when they start to bore you.

You are generous, caring, and kind. However, you tend to be more concerned about other people’s problems than your own. You are not a decisive person and may change your mind many times. You are also a follower, but you do not always choose good leaders. Because of your good qualities, you are popular with many types of people, but when you are secretive you drive these friends away.

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The Man

Alphabet Of Random

Banging

Your head against a wall burns 150 calories an hour... worth it?

Driving

160 cars can drive side by side on the Monumental Axis in Brazil, the world’s widest road

Apples The most efficient thing at waking you up in the morning

Octopus

Have 3 hearts. RIP Paul The World Cup Octopus

Night

A mole can dig a tunnel 300 feet long in just one night

Voice Breaking

X-Rated

Moustache

The King Of Hearts is the only King without a Moustache Each of the suits on a deck of cards represents the four major pillars of the economy in the middle ages: heart represented the Church, spades represented the military, clubs represented agriculture, and diamonds represented the merchant class

Polar Bears

Are left handed and when trying to blend in with the ice will cover their black nose with their paws

The males of other species develop deep voices to attract women and to intimidate other men. It is possible the human male voice developed for the same reasons

‘Greetings’ was the first film to receive an X Rating, and later an R Rating. ‘Greetings’ is a 1968 film directed by Brian De Palma featuring Robert De Niro. It is a satirical film about men avoiding the Vietnam War draft

Crocodiles

To escape their jaw, push your thumbs into its eyeballs and it will let you go instantly

Wrigleys Gum

L Q

Laughing

An average person laughs about 15 times a day

The only letter in the alphabet that does not appear in the name of any of the United States

E J

Folding

Hearts

Jumping

Kissing

The average person spends 20160 minutes (two weeks) kissing twothirds of people tip their head to the right when they kiss and kissing is healthier than shaking hands

Stubble

Tongue

Roar

Zippos

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The Man

E ditors Note

Catch Us

Z You

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Hello Men

Welcome to your brand spanking new Fashion and Lifestyle Newspaper, The Man. The Man Newspaper is for you, the modern day gentleman. Together we are stylish, interested in fashion, look good, intelligent, funny, ambitious, generous, sociable, and healthy. For any age, from 12 to 112!

Will walk the equivalent of 5 times around the equator, eat 60,000 pounds (6 elephants) of food, spend 1/3 of your life asleep, 13 years watching television

A wind proof lighter invented in early 1933 by George G. Blaisdell who liked the word ‘Zipper’ but though ‘Zippo’ sounded more modern. The basic mechanism of the lighter has not changed. Since 1933, over 400,000,000 have been made. Cigarette lighters were invented before the match

Under

Under a Tigers striped fur is striped skin

Men spend on average 3,350 hours removing 8.4 metres of stubble

The strongest muscle in the body and the only muscle attached from one end only

A lion’s roar can be heard from five miles away. The roar we hear when we place a seashell next to our ear is not the ocean, but the sound of blood surging through the veins in the ear

Invention

Leonardo Da Vinci invented the scissors

The shortest complete sentence in the English Language

The heart beats over 100,000 times a day

Penguins can jump as high as 6 feet in the air. They are also the only bird who can swim but not fly and can convert salt water into fresh water

W U

The first product to have a barcode. The world’s oldest piece of chewing gum is 9000 years old

Women blink nearly twice as much as men and you blink over 20,000,000 times a year. A shark is the only fish that can blink with both eyes

Paper can’t be folded more than 7 times, try it

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Eyes

Newspaper

The Man is for the guy who wouldn’t necessarily buy a magazine, but wants to know what is going on in the world of stylish lifestyle and fashion. The newspaper is dapper, manly, sexy and suave, like the reader. Read The Man anywhere: in the newsagents, on the tube, with a coffee and bacon buttie, bored while shopping, or with a beer and some peanuts. Just roll it up and carry it under your arm, where a newspaper belongs.

Read. It. Anywhere.

The Man provides a chunk of fashion tips, knowledge, hints, and advice for you to look great. Vintage male style icons like Fred Astaire, Marlon Brando, James Dean, and Danny Zuko inspire us, they are the men we want a bit of. Tuck into this fortnights features and find out: where to take a girl on a date, what to cook for the guys, what technology were raving about, the manliest of manliness beauty tips, the hairstyle to get at the Barbers, and this is not all of it! Read The Man, it gives you something to do.

Flora Firth

Creative Director

Online

iPhone

Answers 1: Fast Food 2: Backwards 3. Made in China 4. Tennis

The Man

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Theatre Birdsong By Sebastian Faulks

The Man

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The Man

All About Folk

Take 4 iconic Fred Perry designs, 2 classic Liberty prints, the best British fabrics and manufacturers, and the result? The Fred Perry ‘Blank Canvas’ range

“If you truly believe you’re a genius, then go for it because people will notice you if you’re that good”

Restaurant The Punch Bowl 41 Farm Street, Mayfair, London

This moving tale tells the story of one man’s journey through a love affair and into the horror of the First World War. While staying as the guest of a factory owner in pre-First World War France, Stephen Wraysford embarks on a passionate affair with Isabelle, the wife of his host. The affair changes them both forever. A few years later Stephen finds himself back in the same part of France, but this time as a soldier at the Battle of the Somme, the bloodiest encounter in British military history. As his men die around him, Stephen turns to his enduring love for Isabelle for the strength to continue and to save something for future generations.

The Punch Bowl is a London public house, the second oldest in Mayfair dating from 1750. Renowned for serving excellent British fusion cuisine using the freshest ingredients and served in a casual, homely setting with a fine range of cask ales, fine whiskeys and stunning array of wines. Food on the menu is hearty and typical tasty pub food with a glamorous touch. Not to mention, the owner of The Punch Bowl is Guy Ritchie, you may find some famous faces to have a pie and a pint with.

Sporting Six Nations

Cinema Age Of Heroes Tuesday 1st February

Get ready for 4th February. The Six Nations begins. With 5 rounds, and 3 matches per round, plan your time accordingly. This is the warm up to The World Cup held in New Zealand.

Photography courtesy of: Theatre: Show and Stay, Sporting: La partícula lingua, Art: Museum Tinguely, Film: Dr Macro’s High Quality Movie Scans, Restaurant: The Punch Bowl, Cinema: Betty’s Tea Room, Music: Coffee:

Art Nam June Paik The Tate Liverpool 17th December 2010 – 13 March 2011 Video artist, performance artist, composer and visionary Nam June Paik (1932 – 2006) is known as one of the most innovative artists of the 20th Century. This exhibition presents the first major retrospective since the artist’s death, and the first in the UK since 1988. The exhibition showcases around ninety works from throughout his career such as early music performances, impressive robot sculptures, and larger scale video installations with documentary materials from Paik’s performances and early exhibitions. Paik was an inventor in media art at a time when television was still a novelty, he foresaw the future. This exhibition shall both entertain and inspire.

Film A Streetcar Named Desire By Tennessee Williams A Streetcar Named Desire is a 1947 play written by American playwright Tennessee Williams. The play is widely considered a landmark play and deals with a culture clash between two iconic characters, fading yet still attractive Southern belle Blanche DuBois, and rising member of the industrial urban working class Stanley Kowalski, married to her sister Stella. Blanche moves in with her sister in New Orleans and is tormented by her brutish brother-in-law while her reality crumbles around her. In the film, Marlon Brando plays Stanley, Vivien Leigh as Blanche and Kim Hunter as Stella.

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The Man

Prints C harming

Folk focuses on creating shirts, jackets and cardigans, believing in crafting clean, honest and understated garments with a meticulous eye for colour, “we like to give garments a small personality. How we try to make our garments come to life is part of our philosophy”. The perfect fabric selection and exact design detail is vital for the Folk ethos. Their creations are simple and every day, with subtle, innovative and sometimes playful detailing “there was always one clear concept for me: making simple, nonrestrictive clothes as affordable as we can. The clothes need to have a personality in their total look, and this could be a painfully subtle detail on a shirt or it could be a shocking-pink alpaca cardigan. We always look to add or take away, whether it be sewing vintage buttons on to cardigans, or changing thread colours to give a garment a flash of colour”.

around, and get ideas from looking at fabrics, colours, pictures and whatever is happening around them. Their Spring Summer 2009 collection was inspired by artist David Hockney. They say “Generally the ideas are endless” and so some restraining has to take place; imposing restrictions on the fabric, time frame of design process and number of pieces in the collection in order to keep the self-financed business feasible.

You can really feel that the clothes are crafted with such care and detail and have come on a journey, from initial inspiration, to design, manufacture, shop and being handed over to the customer and onto their journey of wearing the pieces.

The meticulous design content in the clothes and footwear makes finding the right suppliers rather challenging for Folk. Due to the consistent aim for perfection, they have searched high and low for the right fabric mills and the right factories to make their designs to the required standards. So at the moment, Alpaca knits are made in Peru, hand knitted Cardigans made in Scotland, Shirts in Portugal, Jackets in Hong Kong, Accessories in England, Merino knitwear in Uruguay, and Footwear made in a small family owned factory with over 60 years experience in hand crafting shoes where they import Italian leathers in the heart of shoe making country in North Portugal.

Folk founder Cathal McAteer, from “the purpose-built new town Cumbernauld outside Glasgow” interest in fashion, “or let’s say small-town threads”, is remembered from the age of 11 spending his £12 Milkboy money on “the newest Nike training shoe or burgundy stay-press trousers – whatever was on trend”.

Fred Perry, known for their unrivalled street heritage and authentic British fashion, and quintessentially British Liberty & Co, infamous for their iconic printed fabrics have joined forces on a collection of classic Fred Perry products. The range includes four classic Fred Perry pieces styled using two of Liberty’s most iconic prints; ‘Mark’ (Paisley), and ‘Edenham’ (Floral).

Music Aloe Blacc Good Things Aloe Blacc is an American soul singer, rapper, and musician with an effortlessly vibrant honey toned tone to his voice. The songs in this album are decorated in the old-school sounds of Marvin Gaye and Donny Hathaway. His buttery-smooth delivery of gritty street-level emotion is enlightening.

Fred Perry also worked with Guernsey Woollens to create a traditional Guernsey sweater. Guernsey Woollens have a rich 400 year old heritage producing high quality, tightly knitted, Pure British Wool sweaters. The traditional Guernsey Sweater was created for the Seafarers of the Channel Islands. It has a distinctive wide collar, straight shoulder seam and sleeve detail and is lightly oiled giving a water resistant shield.

Yorkshire Café Tea Room Betty’s hosts a range of special Coffee Beans. The Tea Room was originally opened by Frederick Belmont, whom originates from Switzerland. The ‘World’s Best’ Coffee was a blend invented during the Second World War. During a time when commodities were in short supply, very high-quality beans were purchased in a small quantity. The blend was so good, it lives on. The mix consists of the best Kenyan beans with some superb coffees from Central America which are medium roasted to produce an intense flavour full of citrus fruity notes and plenty of body. A perfect all day coffee with as amazing aroma.

Liberty fabrics have been used by everyone, including Dior, Gucci, MAC, Nike, APC, Hermes and Nicholas Kirkwood. Together, Liberty and Fred Perry have crafted some classically British garments using only the finest British materials and British manufacturers with the Liberty touch of floral elegance and Fred Perry’s grungy street style. The collection is genius; zesty, fresh, vibrant, fun and super stylish.

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Friends are used in the photo shoots for the collections. Folk and photographer Neil Stewart wanted to create images that represented the brand and its philosophy. Based on the fact that initially a lot of the wearers of the brand were friends, each season they would take a different bunch of mates on a road trip to places such as Sicily, Mammoth Mountain, Cape Cod or Cornwall. The atmosphere created was a naturally fun and adventurous happy scene and worked well in conveying the Folk garments and brand identity. McAteer understood that this would appeal to the lifestyle of the customer, “I like living a lot and want to make clothes for people to live in”.

Macandi, McAteers fashion agency was started in 1997 to help provide him with the necessary budget to launch his own menswear label. It begun when his friend Jimmy asked him to represent his brand YMC. After that, Macandi signed a new wave of sportswear including Puma’s collaborative arm Black Station who worked to create high-end sportswear in conjunction with the likes of Mihara, Neil Barrett, Alexander McQueen.

Smyth & Gibson of Belfast were chosen to produce the shirts for the collection. These shirts echo both Liberty’s and Fred Perry’s heritage as well as that of Smyth & Gibson whom have been hand making luxury shirts for more than two decades.

Coffee Betty’s World’s Best Coffee Beans

The Folk customer is well looked after as the brand really understand him and what they want out of clothes in their everyday life. McAteer defines the customer as “blokes who are anti high fashion. They don’t want to look like a Peacock. So we try to encourage them to wear colour, and the best place to drop some in is in knitwear because it’s a softer garment and guys are more receptive to that”.

What marks the moment when McAteer started the ball rolling into his (sometimes hard and challenging yet so far successful) journey into fashion is; “I was frolicking with a lovely lass from the fairground who was wearing interesting gear. I asked her where she got it and she told me about a shop in Glasgow called Ichi Ni San. When I walked into the shop they asked me to model for them, so I did. After that, they took me on as a Saturday boy”. McAteer started working at the menswear boutique Ichi Ni San as a Saturday boy from the age of 15, until he 21, after he had accomplished being manager and buying director. His nickname in the shop of such finery was ‘trampy’ due to his style, he says things have changed slightly but not that much.

The range includes re-worked classic Fred Perry pieces. The Pique Shirts come in Black with Ecru tipping and subtle Liberty Mark (paisley) print on the internal back neck and plackets. A short sleeved shirt fully printed in both Liberty designs. The Classic Black Harrington Jacket with Mark (paisley) lining. And a Liberty Print Tennis Plimsoll with print edging, back panel and sole make up the Blank Canvas collection.

Without no formal training in fashion design, McAteer was persuaded to do a menswear collection whilst on a travelling in Japan with Zakee Shariff working on her collection. He remembers the initial first four shirts he made being “really shit...they were so flawed, it was ridiculous”. His design skills have improved and his eye for attention to detail and perfection in all that Folk creates mean every collection is newer and different with more skills learnt and used on from the last.

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The concepts for each collection McAteer and fellow Folk and Shofolk designer Elbe Lealman work with can develop from pretty much anything that sparks their imagination, “Inspirations can’t be nailed down to specifics, ideas come from all over but mainly from what we see and hear each day in London. Shapes, colours and textures play a big part in what we do.” They discuss inspiration, throw ideas

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Casual menswear brand, Folk, was born in 2001 in London. The footwear collection for men and women, Shofolk, followed in 2004.

Starring Sean Bean, Danny Dyer, Sebastian Street, William Houston, Izabella Miko, James D’Arcy Based on the true story of the formation of Ian Flemings 30 Commando unit, a precursor for the elite forces in World War 2 in the UK. What separates this from your usual army film is that it’ll follow the real-life adventures of the 30 Commando unit, the ancestor of today’s elite forces that featured James Bond creator Ian Fleming among its ranks.

The Man

Friends have played a vital role at Folk, whether it is designing clothing, footwear, shoe boxes or helping with shop design and contributing pieces, and buying and wearing the collections from the early days, Folk definitely promotes a close family atmosphere.

Photography courtesy of: Folk

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L ife

Photography courtesy of: Fred Perry

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The first Folk shop opened in Lamb’s Conduit Street, London. Currently, Folk have three stores in London; a men’s store and a women’s store on Lambs Conduit Street, and a combined men’s and women’s store in Dray Walk on Brick Lane. Folk clothes and shoes are sold to around 200 independent boutiques and department stores all over the world, including America, Canada, Italy, Japan, Scandinavia, Germany and the UK in Selfridges, Harvey Nichols and Liberty of London. Prices range from £90 - £180 for a shirt, £50 - £65 for a t-shirt, £105 - £145 for a zip top, £95 - £365 for knitwear and £120 - £150 for jeans and chinos. The Folk team is a small close knit company of 8 people; “We all work in the studios behind our store so you’ll often see us all taking turns helping in the shop or in summer you’ll generally find us all having a drink on a Friday on the bench outside the shop. We’re a friendly bunch so if you’d like to know more please pop by and say hello”.

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Kayleigh Dunn What is the title of the collection? In the whole time I spent designing and making this collection, I never came up with a suitable name for it!

What inspired/what was the vision behind the collection? I wanted to create a capsule collection for the modern man inspired by love of clean garments with the perfect cut and immaculate detail. I researched the reoccurring Modernist culture throughout the last 6 decades, learning about the fascinating obsession they had for their clothes. They took pride and pleasure in how they dressed, paying attention to every minute detail. I wanted to emulate this passion in beautifully simple garments made from the most fantastic quality fabrics I could find.

Graduate Fashion Week 2009

How long did it take to put the collection together? Design, development and toiling for the 18 piece collection took about 4/5 months and the cutting out and construction of the garments took about 2/3 months - alongside live projects and portfolio work.

Most important garment in a man’s wardrobe? A guy should always own a good piece of outerwear and a good footwear - they make an outfit.

Photography Flora Firth Model Jamie Litster

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Caroline Rowland

How

long

did you spend putting collection together?

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the

From toiling the fit and shape, to cutting out in final fabric, in total about 6-7months.

What was your vision behind the collection? I really wanted the collection to be a Spring/ Summer collection. The inspiration was from 1920’s photographs and films such as ‘The Great Gatsby’ and ‘Brideshead Revisited’ using traditional cloths such as linen, cotton and light wool mixes. Combining the collection with an injection of colour to ultimately create traditional tailoring with a twist!

What type of guy is the collection for? The collection is for a modern yet quite eccentric gentleman who likes to stand out. Whereby he would take traditional key pieces and change the style/fit/ shape/cloth into something new.

“A Twist On Tradition” Graduate Fashion Week 2010

Favourite menswear material? Cotton. Photography Flora Firth Model Jamie Litster

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Gadget Boy

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Beauti

Go Greased L ightnin'

Domestic God

What’s in your Wash Bag? Have some ‘Scents’ with the best beauty products around...

Tip The Top for a Danny Zuko Do

Got the boys over to watch the game? Cook them this delicious feast and the Beer will be on them next round

Fix Up, Look Sharp...

The iPod Nano 6th Generation has landed Know your tailoring with this helpful guide to avoid embarrassment on Savile Row...

Dinky slinky and super cool. Don’t start this year without one! It captures all your needs, from listening to great music whilst pumping ‘ron at the gym, chilling at home with it on the speakers, and running by the river with it clipped onto your t-shirt.

The Tailcoat

Designed to be easy, intuitive, fun and slick, music is just a tap or swipe away. The New iPod Nano has been redesigned using the same Multi Touch technology that makes iPhone, iPad, and iPod Touch. So small, now 46% smaller and 42% lighter than before, music can now be an even bigger part of just about everything.

A double-breasted unbuttoned coat with a tail or tails faced with satin peaked lapels and a breast welt pocket. Usually worn in black or midnight blue mohair or wool.

The Dinner Jacket

Colours are bright and smart. Made of sleek anodised aluminium, the iPod Nano is available in seven bright colours; pink, orange, green, blue, silver, purple and red.

A formal evening jacket, typically black and featuring a shawl collar faced in satin. Worn with a bow tie as part of Black Tie dress. Also known as a tuxedo and often abbreviated to a ‘DJ’. Colours include black, white or midnight blue in mohair, wool or silk.

The built-in clip keeps your iPod close and right where you need it. Attach to; sleeve, jacket, bag, tie, belt. You can even clip it onto a wrist strap to create a watch.

The Cutaway

A knee-length, single-breasted coat featuring a cut-away section at the front and tapers outwards from the front waist to the hem at the rear. The coat was first developed to free up the legs for horse riding. It became popular as an item of morning dress worn particularly in Britain, for weddings, funerals, horse-racing events and other formal occasions. Worn in anthracite black wool.

The Semiformal Suit

A suit with single or double breasted buttons with a notched or peaked lapel and flap pockets or welt pockets and breast welt pockets. Worn in dark grey, dark blue or black wool, mohair or flannel.

The City or Business Suit

A single or double breasted buttoned notched or peaked lapel with flap pockets and breast welt pockets. Worn in grey, blue or brown in a variation of fabrics such as wool, lamb’s wool, cotton, linen, flannel or cashmere.

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Feeds Four Men Happily

The Sports Suit

A single breasted buttoned with notched lapel and patch pocket, Norfolk pocket or welted pockets with breast welt pocket. Worn in brown, olive or beige wool, cashmere, cotton, linen, Shetland, cheviot, tweed or lamb’s wool.

The Mans Hot Dawg

Marc Jacobs Bang Hair And Body Shampoo £17

Kiehl’s ‘Ultimate Man’ Body Scrub Soap £13.50

Denman Hair Brush £7

Prada Infusion d’Homme Shower Gel £20.40

Paul Smith Toothbrush £6

Giorgio Armani Moisturising Bronzer £29

4 Ciabatta Buns 8 Meaty Sausages 6 Slices of Chopped up Streaky Bacon 4 Small Red Onions 4 Tablespoons Dijon Mustard 4 Tablespoons Honey 2 Tablespoons Balsamic Vinegar 2 Tablespoons Oil Bottle of Ketchup Jar of Mayo Butter Oven at 200°C

The 1.5 inch colour display with 240x240 pixel resolution makes your album art and photos pop!

To use a cloth handkerchief is sometimes considered ‘old-fashioned’ and ‘unhygienic’, however they do seem to be a more environment-conscious choice due to their re-usable/recyclable qualities!

The Crushed Fold

Kleenex initially targeted their product exclusively for make-up removal as they had not imagined that there would be a demand for a disposable paper handkerchief. Over time they discovered people were using their product for blowing their noses and so they then began marketing for this product. Kleenex now come in a variety of styles: facial tissues, bathroom tissue, paper towels, diapers, pocket tissues, floral printed dressing table boxes, man size,

Get Bad-Boy Danny Zuko slicked back hair. Zuko’s appearance was characterised by his black jeans, black leather jacket, tight t-shirt and greased hair sculpted into shape. To recreate the look, follow these instructions...

Here, we show you exactly how to fold your handkerchiefs for your suit pocket depending on what style you want to achieve...

Chuck Doritos in Dish Add 2 handfuls of Cheese Mix about quickly with hands Add top layer of Cheese Put in Oven until cheese is melted Remove, dollop on dips and throw on olives Eat

Wedges 4 Potatoes 5 Tablespoons Olive Oil 2 Cloves Crushed Garlic 2 Tablespoons Oregano 3 Tablespoons Parmesan Ketchup Mayo Oven at 200°C

Yves Saint Laurent La Nuit de L’Homme Deodorant £20

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Clinique Lip Balm £9

Taylor Of Old Bond Street Super Badger shaving brush £59.95

Apply Grease generously to the front and side of your hair Use fingers to pull up top of hair and slick back Comb sides back Comb over top of hair back to form smooth shape Create fake sideburns Curl back end into a ‘Ducks Tail’ Elastic Pop

The Square End Fold

The Man

- The Man -

Newspaper Layout Its A Mans World.

Heat oil in a heavy frying pan Throw in the Sausages Slowly cook for 15 mins Remove Sausages Add chopped Onions and Bacon Cook until caramelised Stir in Balsamic, Mustard, Honey and Sausages Get Hot Chuck onto grilled and buttered Ciabatta

Big Tasty Mess 1 Bag Cool Doritos 4 Generous Handfuls of Cheese Selection of 4 Dips 20 Olives Oven Proof Dish Spoon Oven at 200°C

To Do:

The Puffed Fold

The Triangle Fold

The Multi Point Fold

You Need:

Pot of preferred Grease or Gel A Comb A Head Of Hair

Super Cook

King Richard II of England, who reigned from 1377 to 1399, is widely believed to have invented the cloth handkerchief, as surviving documents written by his courtiers describe his use of square pieces of cloth to wipe his nose.

Photography courtesy of:

materials are more expensive, some more absorbant and practical for those who use a handkerchief for more than style. Fabrics include cotton, cottonsynthetic blend, synthetic fabrics, silk or linen.

John Lewis & Selfridges

Handkerchiefs, also called ‘Handkercher’ or ‘Hanky’ or ‘Kerchief’, used as a hankie, tissue, decorative accessory in a suit pocket, an impromptu way to carry small items, a bandage, tied in the corners on one’s head at the beach, as a bandana, to keep your hair back, white for waving sailors away from port or as a white flag to indicate surrender or flag of truce, and carried in the pocket, up ones sleeve, in a purse. Typically a hemmed square thin fabric, the material can be symbolic of the users social-economic class. Some

Priced at £129 for 8GB and £159 for 16GB.

Photography courtesy of:

Get up to some Hanky Panky with these Handkerchief folding tricks...

Ok so it is a bit on the small side for you heavy fisted males, but let’s ignore that for the sheer genius of this product. Although, sometimes the best things come in small packages.

Photography courtesy of:

With music, photographs, radio, time, and a built in pedometer, you can count the steps to a fitter you! So shake to shuffle, twist to turn, clip to run, wrist to watch and pocket to hide. The new iPod Nano 6th Gen is so useful you will wonder how you ever survived without one!

Photography courtesy of: Apple

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Chop Potatoes into Chunky Chips Place in pan of cold water, bring to boil, simmer for 4 minutes Drain in a colander Heat olive oil in roasting tray in oven Add Wedges, garlic, rosemary and season Roast for about 45 minutes or until crisp and cooked through Turn a couple of times during cooking Scatter over parmesan and return to oven for 10 minutes Whack in a big bowl Serve with Ketchup and Mayo

Crisps, Hot Dogs and Wedges, Done!

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Take 4 iconic Fred Perry designs, 2 classic Liberty prints, the best British fabrics and manufacturers, the result? The Fred Perry ‘Blank Canvas’ collection

Fred Perry, known for their street heritage and authentic British fashion have joined forces with quintessentially British brand infamous for their iconic printed fabrics Liberty & Co on a collection of classic Fred Perry products. The range includes four classic Fred Perry pieces styled using two of Liberty’s most iconic prints; ‘Mark’ (Paisley), and ‘Edenham’ (Floral). The range includes re-worked classic Fred Perry pieces. The Pique Shirts come in Black with Ecru tipping and subtle Liberty Mark (paisley) print on the internal back neck and plackets. A short sleeved shirt fully printed in both Liberty designs. The Classic Black Harrington Jacket with Mark (paisley) lining. And a Liberty Print Tennis Plimsoll with print edging, back panel and sole make up the Blank Canvas collection. Smyth & Gibson of Belfast were chosen to produce the shirts for the collection. These shirts echo both Liberty’s and Fred

Perry’s heritage as well as that of Smyth & Gibson whom have been hand making luxury shirts for more than two decades. Fred Perry also worked with Guernsey Woollens to create a traditional Guernsey sweater. Guernsey Woollens have a rich 400 year old heritage producing high quality, tightly knitted, Pure British Wool sweaters. The traditional Guernsey Sweater was created for the Seafarers of the Channel Islands. It has a distinctive wide collar, straight shoulder seam and sleeve detail and is lightly oiled giving a water resistant shield. Liberty fabrics have been used by everyone, including Dior, Gucci, MAC, Nike, APC, Hermes and Nicholas Kirkwood. Together, Liberty and Fred Perry have crafted some classically British garments using only the finest British materials and British manufacturers with the Liberty touch of floral elegance and Fred Perry’s grungy street style. The collection is genius; zesty, fresh, vibrant, fun and super stylish.

Photography courtesy of: Fred Perry

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“If you truly believe you’re a genius, then go for it because people will notice you if you’re that good”

CATHAL MCATEER

Folk garments are crafted with such care and detail and have come on a journey, from initial inspiration, to design, manufacture, shop and being handed over to the customer and onto their journey of wearing the pieces. Folk focuses on creating shirts, jackets and cardigans, believing in crafting clean, honest and understated garments with a meticulous eye for colour, ‘we like to give garments a small personality. How we try to make our garments come to life is part of our philosophy’. The Folk ethos believes in the perfect fabric selection and exact design detail. Their creations are simple and every day with subtle, innovative and sometimes playful detailing ‘there was always one clear concept for me: making simple, non-restrictive clothes as affordable as we can. The clothes need to have a personality in their total look, and this could be a painfully subtle detail on a shirt or it could be a shockingpink alpaca cardigan. We always look to add or take away, whether it be sewing vintage buttons on to cardigans, or changing thread colours to give a garment a flash of colour’. Folk founder Cathal McAteer, from ‘the purpose-built new town Cumbernauld outside Glasgow’ interest in fashion, ‘or let’s say small-town threads’, is remembered from the age of 11 spending his £12 Milkboy money on ‘the newest Nike training shoe or burgundy stay-press trousers – whatever was on trend’.

What marks the moment when McAteer started his journey into fashion is; ‘I was frolicking with a lovely lass from the fairground who was wearing interesting gear. I asked her where she got it and she told me about a shop in Glasgow called Ichi Ni San. When I walked into the shop they asked me to model for them, so I did. After that, they took me on as a Saturday boy’. McAteer started working at the menswear boutique Ichi Ni San as a Saturday boy from the age of 15 until he 21 when he had accomplished being manager and buying director. His nickname in the shop of such finery was ‘trampy’ due to his style, he says things have changed slightly but not that much. Without formal training in fashion design, McAteer was persuaded to do a menswear collection whilst on a travelling in Japan with Zakee Shariff working on her collection. He remembers the initial first four shirts he made being ‘really shit...they were so flawed, it was ridiculous’. His design skills have improved and his eye for attention to detail and perfection in all that Folk creates mean every collection is newer and different with more skills learnt and used on from the last. The concept collections McAteer and fellow designer Elbe Lealman work with can develop from anything, ‘Inspirations can’t be nailed down to specifics, ideas come from all over but mainly from what we see and hear each day in London.

The Man

The footwear collection works on the same philosophy, combining distinctive shapes with natural leathers to create functional yet stylish footwear. Don’t expect to find too many pieces though, as production is limited to keep the quality levels high and ability to provide their owners with a unique and individual product. You are unlikely to bump into someone wearing the same pair. The meticulous clothes and footwear design makes finding the right suppliers challenging for Folk. They have searched high and low for the right fabric mills and the right factories to make their designs to the required standards of Folk perfection. Alpaca knits are made in Peru, hand knitted Cardigans made in Scotland, Shirts made in Portugal, Jackets in Hong Kong, Accessories in England, Merino knitwear in Uruguay, and Footwear made in a small family owned factory in North Portugal with over 60 years experience in hand crafting shoes where they import Italian leathers. The Folk customer is well looked after. The brand really understands him and what he wants out of clothes. McAteer defines the customer as ‘blokes who are anti high fashion. They don’t want to look like a Peacock. So we try to encourage them to

wear colour, to drop some because it’s and guys are that’.

and the best place in is in knitwear a softer garment more receptive to

Friends are used in the photo shoots for the collections to create images that represented the brand and philosophy. Initially a lot of the wearers of the brand were friends, each season they would take a different bunch of mates on a road trip to places such as Sicily, Mammoth Mountain, Cape Cod or Cornwall. The atmosphere created was a naturally fun and adventurous happy scene and worked well in conveying the Folk garments and brand identity. McAteer understood that this would appeal to the lifestyle of the customer, ‘I like living a lot and want to make clothes for people to live in’. Friends have played a vital role at Folk, whether it be designing, helping with shop design and contributing pieces or buying and wearing the collections from the early days, Folk have three stores in London; a men’s store and a women’s store on Lamb’s Conduit Street, and a combined men’s and women’s store in Dray Walk on Brick Lane. Folk clothes and shoes are sold to around 200 independent boutiques and department stores all over the world, including America, Canada, Italy, Japan, Scandinavia, Germany and the UK in Selfridges, Harvey Nichols and Liberty of London. The Folk team is a small close knit company of 8 people; “We all work in the studios behind our store so you’ll often see us all taking turns helping in the shop or in summer you’ll generally find us all having a drink on a Friday on the bench outside the shop. We’re a friendly bunch so if you’d like to know more please pop by and say hello’.

Photography courtesy of: Folk

Shape, colour and texture play a big part in what they do at Folk. They discuss inspiration, throw ideas around and get ideas from looking at fabrics, colours, pictures and whatever is happening around them. The Spring Summer 2009 collection was inspired by artist David Hockney. They say ‘Generally the ideas are endless’ and so some restraining has to take place; imposing restrictions on the fabric, time frame of design process and number of pieces in the collection to keep the selffinanced business feasible.

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Photography courtesy of: Arctic Farm

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‘Only real men work on farms, and even more real men go to the Arctic, so we’re about as Man, as man gets’ ARCTIC FARM

Arctic Farm boys Chris Hannaway and Will Hammersley say they have always loved frozen yogurt. They loved it, but they disliked the complicated recipes. Instead, they wanted to create fresh, natural, British goodness in a pot...so in 2007 at Bath University, Arctic Farm Frozen Yogurt was invented. They questioned every ingredient from the start. Chucked out the weird names. Threw in more of the ones people love like ‘juicy fruit’ and ‘chilled yogurt’. They added some witty slogans onto the pots. Created a nifty website. Started Tweeting. And the fans were melting for it...simple, huh?

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The Man: Tell us about the men behind Arctic Farm? Arctic Farm: We sold sweets together at school when we were 11 and have been best mates ever since. We love just coming up with new, different ideas and trying to put them out there and just go with them. As well as business, we bond over a love for 80s films and Air Hockey. The Man: What kind of Man eats Arctic Farm? Arctic Farm: The Man who is bored of the ordinary and wants the freshest, most natural taste possible. We’re constantly trying to challenge what is out there and improve on it. Our products provide vitality with a bit of British style, so it’s for the man who knows what he’s eating, wants a treat and doesn’t accept second best. The Man: How Manly is Arctic Farm? Arctic Farm: Only real men work on farms, and even more real men like Ran Fiennes go to the Arctic, so we’re about as Man, as man gets. The Man: Best flavour for a Man to eat? Arctic Farm: MAN-go. For obvious reasons. The Man: Why should a Man buy Arctic Farm? Arctic Farm: Our frozen yogurt only contains fresh British yogurt and real, wholesome fruit. With live & active cultures that keep the immune system sweet and plenty of added vitamins from our fruit, it’s a treat that gives in more ways than just its fresh taste. If a sugar rush, or diabetes is what you’re after, look elsewhere. The Man: What should a Man have with a tub? Arctic Farm: A fine lady on one arm and loyal Labrador on the other. The Man: Is it good with a Woman? Arctic Farm: Girls love our Strawberry & Raspberry.

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The Man: What should a Man watch with Arctic Farm? Arctic Farm: Check out Bear Grylls pushing the boundaries on Man vs Wild. Or watch Man vs Food. The Man: Best time of day for a Man to eat Arctic Farm? Arctic Farm: On a Man-day afternoon. (are these puns getting better?) The Man: Best place for a Man to eat Arctic Farm? Arctic Farm: Got to be on the peak of Everest. The Man: Best thing about Arctic Farm? Arctic Farm: Everyone knows ice cream is for girls that are sobbing over their exboyfriend whilst watching “Sex and the City”. Now, there’s a tear free choice for men. The Man: Where can a Man buy a tub? Arctic Farm: Sainsbury’s across the country or Wholefoods in London. Or Harrods of Knightsbridge, if you’re doing your weekly shop. The Man: If Arctic Farm was a Man... Arctic Farm: Loyal, adventurous and daring to be different. The Man: If Arctic Farm was mates with a famous person, it would be.... Arctic Farm: Chuck Norris. He’s one crazy mother. The Man: Arctic Farm in a sentence.... Arctic Farm: We want our company to challenge the ordinary and strive for the impossible. The Man: Favourite Man quote? Arctic Farm: “If you worried about falling off the bike, you’d never get on.” -Lance Armstrong

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Photography & Styling - Flora Firth Model - Jamie Litster Collection By - Caroline Rowland, 2010

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Photography & Styling - Flora Firth Model - Jamie Litster Collection By - Kayleigh Dunn, 2010

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- The Man -

Launch Party Invitation

- The Man -

Launch Party A Pie And A Pint

- Sexy Heritage -

Topman Design Visual Merchandising

Sexy Heritage CONCEPT DEVELOPMENT . VISUAL MERCHANDISING . PROMOTION

__________

A Teddy Boy inspired window display, store design, collection and promotion for the Topman Design Store, New York. The concept is based on ‘Sexy Heritage’, inspired by London Teddy Boys fashion, their lifestyle and attitude to dressing well.

- Sexy Heritage -

Topman Design Store Concept & Wardrobe

- Sexy Heritage -

Topman Design Story Board & Features

- Sexy Heritage Topman Design Tailors

- Sexy Heritage -

Topman Design Shoe Lounge and Hat Stand

LOVE FASHION & FAME

EDIE VIVIENNE hockney

THE HEROIC ISSUE

LOVE

JOURNALISM . PHOTOGRAPHY . STYLING . LAYOUT DESIGN

__________

‘The Heroic Issue’ concept for LOVE Magazine. Three articles written about three heroic and inspirational icons in art, fashion and life.

TEXT

FLORA FIRTH

FOREVER

a n g l o m a n i a

The Heroine of British Fashion. There from the beginning. Here until the end.

She is the eccentric Queen of fashion. Our Dame Vivienne

Westwood is eager to motivate the minds of young people. Her mission is to change the way we shop, inspire our dress sense and to educate ourselves to feed our hungry culture. Following the success of Vivienne Westwood’s travelling Retrospective exhibition made up of 150 outfits as well as the opening of four more shops in the UK, it is no surprise that the interest and adoration we have for 67-year-old Vivienne Westwood has not been lost. She is the designer responsible for bringing Punk onto the streets of London, collecting her OBE to reveal a lack of underwear, and whose shoes infamously tripped Naomi Campbell on the catwalk. She delivers self-belief, enthusiasm and confidence and has done throughout her 38 year long career. This flame haired, hardworking, dedicated woman is a beacon of light for all of us who need inspiring.

Forever surprising and inspiring.

In November 2008, Vivienne Westwood opened her first Anglomania store in the UK. The location caused a stir on the fashion scene as instead of choosing the predictable fashion central London, Vivienne returned to her northern roots and located the shop on Manchester’s Bridge Street where ‘it stands on its own for the new customer’ says Hervia ltd director Richard Duncalf. This decision not only provides the usual Westwood surprise element she is so famous for, it solidifies the cities growing reputation as the fashion capital of the North of England. Anglomania’s location in buzzing Manchester is suitably positioned close to other new high glamour offerings such as Trevor Sorbies hair salon which is complete with its own champagne bar, the delicious Agent Provocateur Lingerie store (owner of which is Vivienne’s son Joseph Corre), and £5million bar/restaurant Ithaca.

‘The new Anglomania store will give our existing and new customers an exciting shopping experience and also the chance to purchase some exclusive pieces and pre collections that haven’t been seen before in the other stores’ says Westwood.

‘You need depth, depth is in culture’ VIVIENNE WESTWOOD

The Anglomania collection is defined as a love for all things English. Traditional British fabrics such as tartan and tweed come into collaboration with edgier colours and patterns. The trademark ORB that replicates the British Crown Jewels is a key focus point as always. Compared to her other lines, Anglomania is much funkier and street orientated with a slightly more Avant-Garde styling for a new youthful market. The line has all the key elements of the Westwood look – classic tailoring, figure enhancing designs she is so well loved for, and exquisite care to create the perfect garment. The Anglomania S/S 09 collection concentrates on ‘Greek Antiquity’ with striped jerseys, column dresses with prints of Greek icons from Greek mythology and modernity. Bright colours and classic shapes equal a young, fresh and affordable collection. Her clothes have an uncompromising visionary and a sort of dirty luxury we cant resist. What makes this collection super special is the more affordable price tag! Shoes start at a reasonable £69 and impetuous devotees can pick up badges for £5 which should help fans get the Vivienne look for less. Behind Dame Vivienne’s collections are years of obsessive research, ultimate dedication, time, and passion. Her smooth pale skin is a testament to decades of her indoor pursuits. ‘I didn’t know how a working class girl like me could possibly make it in the art world’ so she left school early and spent hours in London libraries and museums studying art and design. Her designs exhibit the result of educating herself as opposed to having formal training, and it has become Vivienne’s mission to insist that young people make the most of themselves as she has quite clearly succeeded in doing. Her designs are unique and completely untainted by the influence of any other designers, which gives her work an intriguingly personal edge. Vivienne studies trends from previous centuries, she has modernised 17th and 18th century cutting principles to create a contemporary take on historic trends. With each season Westwood delivers her unique twist on different styles and unlike many of her contemporaries, she is less affected by season trends. The manifesto Vivienne wrote; ‘Active Resistance To Propaganda’ was her way to inspire, stimulate, motivate and involve us in her ideas; ‘I begun the manifesto of

what I would say to young people today’. In the manifesto she writes ‘young people are idealist, and they would like the world to be a better place’ and later ‘you need depth, depth is in culture’, believing that reading newspapers is not enough, the experience is more important. Previously a schoolteacher, Vivienne is a strong believer in influence, ‘one person can influence another person’ and hopes she can influence the young people of today who live in a society with a pervading lack of effort and culture. The manifesto started as a fashion project of what Vivienne would print on T-shirt as a message to young people. It was to repel our complacency and she insists we must ‘choose books over magazines, art galleries to television and theatre to cinema’ to actively resist propaganda and develop and feed our empty culture. The freedom fighters motto, ‘you get out what you put in’ is an important message Vivienne wants to deliver to the technology reliant society we live in. When buying clothes, Vivienne’s advise is to stay away from compulsive bargain shopping, in her softly bossy northern words ‘I’d like people to stop buying and buying and buying’, instead ‘buy less, let it grow old, and choose well’. In Britain we are spending £38.4 million per year on clothes alone. For the young people of today who wish to spend their money sparingly and during this time of economic recession, we should take Vivienne’s advice. It seems strange that a woman who has just opened a new store is providing this advice, but it enhances the fact that she really does care about people. She has a true passion and dedication for fashion, as well as its followers. Her uncompromising style tips make us think about clothes and how they can help you, ‘if you dress up it helps your personality to immerse – if you choose well’.

‘If you dress up it helps your personality to immerse – if you choose well’

VIVIENNE WESTWOOD

Vivienne expresses her disappointment in fashion believing it has been almost irretrievably dumb down, ‘there’s something really awful about the way people dress now’, ‘Everyone looks the same. Everyone wants to look neutral’. She believes ‘culture is extinct’ and chiefly our collective cultural sloppiness and inability to dress properly is a symptom of an inability to think for ourselves, which is something Vivienne has never struggled with. So for all that this woman has done for us, it feels improvident to not reciprocate the favours by putting more effort into the way we dress, how we shop, and ultimately the way we are contributing to our culture. Why don’t we go out today and buy a book, go to the theatre, visit an art gallery…and educate yourself.

WARHOL’S SUPERSTAR TEXT, STYLING, PHOTOGRAPHY

FLORA FIRTH -

EDIE S EDGE ‘I’d like to turn the whole world on just for a moment.

Just for a moment.’ EDIE SEDGWICK

The girl with the black opaque tights. The antique shoulder duster earrings

dripping priceless jewels. The gamine bottle blonde bouffant hair like Warhol’s wigs. The eyes like teacups licked with black kohl liner and false lashes. The dancing. The leotards. The glamour. The Edge. This is Edie Sedgwick. She was a ‘Superstar’.

Swinging ‘60s style icon Edie Sedgwick is the epitome of the moment. She inspired the likes of Andy Warhol and Bob Dylan to John Galliano’s 2005 show for Christian Dior to Kate Moss’s pixie haircut in 2001, and Sienna Millers role in the 2006 film Factory Girl. Her short life was a cocktail of glamour, fame, extravagance and tragedy. The lasting legacy of one of America’s first ‘It girls’ is her true individuality and will live on.

‘People admired others willingness to go to the edge’

EDIE SEDGWICK Edie lived for the camera, and the camera really lived for her. She could express herself in a way nobody else had done before. She painted her life like an artist, setting the pace for art music fashion and film in a time when fame was more exciting than royalty. Edie wanted more than her 15 minutes of fame and was willing to work for it. She tested the boundaries living between the lines of fantasy and reality, dangerously close to the edge, staying out of anybodies reach. New York 1964, ‘things were crossing lines so fast’ and ‘people admired others willingness to go to the edge’. Edie moved here to be discovered and get lost. She formed one of the most iconic relationships of the ‘60s with Avant-Garde filmmaker and Pop Artist Andy Warhol, who first became captivated by Edie ‘dancing precariously on a tabletop’ at ‘The 50 Most Beautiful People’ party in 1965. Warhol said, “One person in the 60’s fascinated me more than anybody I had ever known. The fascination I experienced was probably very close to a certain kind of love.’ Warhol’s studio known as The Factory was a tight

little world filled with obscurities, insecurities, talent, passion and Pop Art. Edie was freely welcomed in and spent much of 1965 here starring in Warhol’s underground films, behaving however she wanted to. Her behaviour was beautifully outrageous. Her appearance was purposely distorted, ‘I’ll have to put more earrings on. I bet that someone could analyse me and tell me my condition by my earrings’. The room would stop with her presence. Edie’s look connected the moment with appearance and became iconic. She wore her grandmother’s jewels with a long dress and bare feet. Vogue described her ‘white-haired with anthracite-black eyes and legs to swoon over’ and crowned her a ‘Youthquaker’ and photographed her ‘in leotards and t-shirts as a new costume’. ‘I was dancing Jazz Ballet twice a day so I just wore my leotard, and when I went out on the street I put a coat on...and then the papers took it up’ Edie said. Life Magazine titled her ‘The Girl With The Black Tights’. She became designer Betsey Johnson’s first fitting model who recalls ‘She was the very beginning of the whole unisex trip’ which was influenced by the men Edie associated herself with in The Factory.

‘She was the very beginning of the whole unisex trip’

BETSEY JOHNSON

Before New York, Edie was studying Art at Harvard. Juggling multiple lives with a mix of socialising, mischief and art, ‘I lived a very isolated life. When you start at 20, you have a lot of nonsense to work out of your system’. One night would be a proper dinner date; the next would be sneaking into The Casablanca in search of music,

conversation, fun and scandal. Edie couldn’t be contained. People were charmed by her naivety, prettiness and artistic talent.

‘I was going to New York to see what was really going on in the world’

EDIE SEDGWICK

‘She was the most talented young person I’ve taught art to…She was chic and adorable. Pretty soon my life was Edie because I couldn’t do anything else’ recalls Lily Saarinen, Edie’s art teacher. Bartle Bull whom she was dating ‘learned what a great artist she was…one of the distressing things about her was that she wouldn’t follow through, she wouldn’t actually finish the picture, finish the sculpture’. Edie was too desperate to explore the future. ‘After a year I decided…I was going to New York to see what was really going on in the world’ Edie and a friend drove to New York in the summer of 1964 taking her ‘famous’ unfinished horse sculpture with her. She moved into her Grandmothers apartment and the £80,000 trust fund she inherited on her 21st birthday ‘flowed like water’ and was spent it in 6 months on clothes, false eyelashes, drugs and lavish lunches at The Gingermen with her friends. In many ways, Edie never had a chance at a stable life. Born Edith Minturn Sedgwick on April 20 1943, living on various Ranches in Santa Barbara, California spreading ‘from horizon to horizon’. Her father, Francis Minturn Sedgwick, a rancher and sculptor had three nervous breakdowns prior to his marriage to Alice Delano de Forest, an heiress. The couple were advised by his psychiatrists not to have children because of Francis’s manic-depressive

psychosis. They had eight. The children called their father ‘Fuzzy’ due to his mental state. Fuzzy was an oppressive and tyrannical father. Alice knew this, but ignored the sexual and homophobic abuse the children suffered. Edie’s brother Minty was an alcoholic by 15, admitted to a psychiatric hospital in his 20s, and hanged himself the day before his 26th birthday. Her eldest brother Bobby inherited mental illness and after several stints in mental institutions, he crashed his Harley-Davidson motorcycle into the side of a bus. Edie developed an eating disorder at a young age and her problems only intensified when she stumbled across her father ‘humping away’ with the model posed for his sculpture. Fuzzy accused Edie of lying and put her on tranquilisers. Consequently she became addicted. Edie was sent to Silver Hill Hospital in 1962 and released in the autumn of 1963.

‘Edie never acknowledged she needed help, because she didn’t want to be saved’

FAMILY MEMBER

Young Edie grew up in a very isolated universe created by her parents, rarely touched by the outside world and troubled in many ways. The children were schooled on the ranch and rarely exposed to “normality”. Fuzzy enforced the children knew ‘what we should be or do.’ Later in life Edie adapted an ‘Aristocratic Aloofness’ and loved to shock high society, particularly as it was represented by her parents. She was a high-spirited tomboy with a fierce bravery and adoration of horses. Aged 14 months she was put on a horseback and found a connection with freedom.

‘Edie never acknowledged she needed help, because she didn’t want to be saved’ she knew her life would be short. By the end of 1965 after a busy year in the spotlight, Edie began to fall apart. She had been alienated from the Factory crowd and betrayed by Andy Warhol. Their intense platonic relationship was over. Her fashion sense had been picked up by the mainstream, she became increasingly dependent on speed and heroin, Vogue refused to endorse her as model indentified with drugs, she had spent her entire trust fund and accidentally burnt down her Manhattan apartment with a cigarette. Muse, model, actress, artist, style icon, wild socialite, friend, lover addict and a girl nobody properly knew. Her inspirational outlook on life ‘You live alone, creating your life as you go...It’s not that I’m rebelling. It’s that I’m just trying to find another way’. Shows her creativity and connection with New York in the sixties, ‘I think something very weird’s going on now, cause the power that is permitted to youth is quite extraordinary’. A palm reader looked at Edie’s hand and froze. Shortly

after, she dies. She was 28. ‘Wherever I’ve been I’ve been quite notorious’, she remains an ethereal beauty and eternal mystery to us all. ‘Everything that happened to me has been a paradox for life… ‘cause I believed in something else. You have to work like mad to make people understand…Even if I don’t make it, you know, I really insist on believing, and then I fall off the edge because there’s nobody else to follow it. And I would just fall off the edge….’

‘Even if I don’t make it, you know, I really insist on believing, and then I fall off the edge because there’s nobody else to follow it. And I would just fall off the edge….’

EDIE SEDGWICK

hockney Mr Hockney is the artist of today. He can send you the

‘I draw flowers every day on my iPhone and send them to my friends, so they get fresh flowers every morning’ DAVID HOCKNEY

sunrise. Pale pink, mauve and apricot clouds drifting over the Yorkshire East coast as the sun brightens the breeze, an image as delicate and luminous as stained glass. Hockney can paint this scene, using his iPad. He discovered the iPhone Apple gadget in 2008, since then he has produced hundreds of drawings on it, most recently, using his iPad. Hockney draws flowers every day on his iPhone and sends them to his friends, ‘So they get fresh flowers every morning when they wake up’. Friends may then send them on or collect them. These flowers last, in luminosity on a little screen. The focus is drawn to the delicate petals with the sunshine breaking through the shutters, sparkling on the glass vase, rising over the beach. Unorthodox techniques are required with this new medium. The techno-sketches are executed with the edge of his thumb, a thumbnail can’t be used because the device is sensitive to heat, not just touch. Each image as it appears on another iPhone, iPad or laptop is virtually exactly the same as the Hockney original. This is a fresh innovation to the art market, with its focus on signed original work.

The illuminated screen attracts Hockney to capture luminous subjects, ‘Dawn is about luminosity and so is the iPhone’. For the past seven years, Hockney has swapped his life in Los Angeles for Bridlington, in the north-east coast of Britain. Hockney sleeps with the curtains open, so wakes at dawn and goes to bed when the sun goes down. He paints dawn from his bed, ‘If you’re in my kind of business you’d be a fool to sleep through that, especially if you live right on the east coast, where there are no mountains or buildings to block the sun. Artists can’t work office hours, can they?’ Colour lives in Hockneys work. Throughout his lifetime of painting and drawing he has covered everything beginning at a very young age with pencil and ink and now delivering new paintings daily to Salts Mill from his iPad, projected in the Gallery. Hockney has worked in the newest medium. He bought one of the first colour photocopying machines in the 1980’s and used to create a collection of Hand-Made Prints. Later, he bought a fax machine and sent an entire exhibition down the line to be printed and assembled on arrival. His iconic photographic montages and Polaroids prove technology is an art.

Not only are his artworks sensational, his dress sense is too. He loves dressing well, believes it matters but above all has such natural style which is innate and inimitable. On receiving his Gold Medal in the 1960’s at the RCA he was wearing a gold lamme suit and being awarded an honorary doctorate at Leeds University, he was photographed in a beautiful pin striped suit with red carpet slippers on his feet. He can fascinate anybody. David Hockney was born to be an artist and is driven to fulfil this purpose in his everyday life. His parents and siblings always knew this, everyone who meets him knows this and most importantly, he knew it. Casual observers and admirers of his work probably don’t think about it. But, careful and informed admirers always believed it. Hockney is working towards his upcoming show for 2012 at the Royal Academy. An incredibly special occasion I would urge any fan of Hockney, art, colour or even life to go to. You will be inspired. People say you shouldn’t meet your hero. David Hockney is my hero. One day I may pass him in Yorkshire, drawing with his iPad.

Pictures Painted on David Hockney’s iPhone and iPad

- New York -

Statue Of Liberty Photograph From New York, 2010

New York LIVE . WORK . LOVE .

__________

In February 2010, I visited New York. New York City has inspired me to live and work there one day. This is my dream, I will work to make it a reality.

F Flora Firth E: florafirth@live.co.uk T: +44 (0) 790 049 3017 W: www.issuu.com/florafirth