TheFashOn Promotion

TheFashOn. THE ONLINE FASHION DESTINATION

N O I T O M O R P

www.TheFashOn.com

PROMOTION

INTRODUCTION BRAND & IDENTITY ADVERTISING ONLINE PROMOTION LAUNCH

TheFashOn.

TheFashOn.

N O I T C U D

O R T IN

1. BRAND & IDENTITY TheFashOn brand and identity.

2. ADVERTISING TheFashOn advertising campaign to promote the brand and website.

‘Promotion’ explains how TheFashOn, ‘The Online Fashion Destination’, website and brand will be promoted and launched. TheFashOn is a new concept and would need to achieve brand awareness to attract customers to the website to become successful. A variety of promotional methods will be implemented to maximise the brand identity of TheFashOn.

3. ONLINE PROMOTION The web-based online promotional methods for TheFashOn. It will discuss how online promotion in the form of social media platforms will be implemented to ensure maximum exposure for the website and brand.

4. LAUNCH How, when and where TheFashOn will be launched.

TheFashOn.

TheFashOn.

& D N A BR Y T I T N E ID

TheFashOn.

THE BRAND

TheFashOn; ‘The Online Fashion Destination’, an interactive luxury fashion website.

Shop for beautiful fashion and art on ‘TheShop’, ‘Exclusive Fashion Luxuries’ for elite pieces only available on TheFashOn. Socialise with the fashion industry on ‘TheFashOnista’, ‘Fashions Social Network’. Be inspired by members known as ‘FashOnista’s’ and ‘TheFashOn Houses’ profiles of luxury fashion brands. Read ‘FashOn Statements’ and the best fashion news. Follow ‘TheStylist’, ‘The Anonymous Voice In Fashion’ for style advice and fashion scandal first.

Read the online glossy fashio magazine ‘TheFashOnzine’ for some ‘Stylish Reading’. Released weekly, filled with products featuring on TheFashOn, read, click and buy.

Recieve ‘FashOnista Style Notes’, ‘The Glamourous Newsletter’ by email or text message.

Shop, socialise, read, inspire and become a part of online fashion now.

‘Make An Entrance’ on TheFashOn.com, ‘The Online Fashion Destination’.

TheFashOn.

CORPORATE IDENTITY

Branded business cards and note cards will be printed and distributed when necessary. The shape is a parallelogram available in six designs, each with a different image from ‘TheShop’ categories. They contain contact information: TheFashOn website address, my name, email address, and mobile number. The shape helps the business card stand out from standard business cards. They create a professional company image and promote the brand. Handwritten note cards give a personal touch for the company.

TheFashOn.

PACK & POST

TheFashOn signature packaging will be used to ‘Pack & Post’ products to the customers. This protects the item during postage, presents it beautifully to the customer and provides storage for the product.

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RETURN

A ‘Return’ booklet will be included with each purchase to help the customer if they wished to return the product for a full refund. TheFashOn is unable to offer exchanges due to there being no guarantee of product availabilty to exchange for.

TheFashOn.

SWING TAG

TheFashOn Swing Tag will be attached to the products with a safety pin.

The Swing Tag will show what category the product was purchased from and have product information and contact information on if the customer wishes to contact TheFashOn.

TheFashOn.

THE BAG & BOX

TheFashOn Bag & Box is used for special same day delivery, as gift boxes and for launch event guests and VIP FashOnista’s.

TheFashOn.

TheFashOn.

G N I S I T R E V AD

TheFashOn.

PROMOTIONAL LOOK BOOK

A promotional Look Book for TheFashOn will be printed and inserted in the September 2011 issue of Vogue. This will introduce TheFashOn to the reader of Vogue who is the desired target market of the website. The promotional Look Book will be included in the Press Pack and be uploaded onto the website prior to the launch. Internet users will be directed to the Look Book through links to the website posted across the web.

TheFashOn.

PROMOTIONAL VIDEO

A promotional video to excite consumers and promote the launch will be created in an art/fashion style. This will be uploaded onto TheFashOn homepage and be played from a projector onto screens at the launch event.

TheFashOn.

VOGUE MAGAZINE ADVERTISEMENTS

An full page advertisement for TheFashOn website and launch date will be printed in high end glossy magazines such as Vogue, Elle, Harpers Bazaar, Tatler and Love advertising the launch. The advertisement is printed on ‘Tracing Paper’ so it catches the readers attention.

Event photographs and event report will be covered in the ‘Miss V’ feature of Vogue Magazine in the October 2011 issue.

TheFashOn.

MissV

CHARLOTTE DELLAL

NATALIE HARTLEY

CHLOE SEVIGNY

Laun

THEFASHON

PIXIE LOTT

OLIVIA PALERMO

ch E

vent

Vogue has an evening at the launch of super-hot luxury fashion website, TheFashOn.

a

brand new, perfectly addictive, superbly luxury fashion website to sink our pearly veneers into has been launched, after an excruciating wait. The party, hosted at fashions favourite hide-out Sketch was an evening to brush shoulders with guests we would swap our house to be best friends with. The drinks and Canapes were nothing other than delightful and the party bag too, filled with a girls bestfriend - a lipstick and a Manolo Blahnik print for our walk-in wardrobes. TheFashOn website mixes everything we love about fashion; shopping, socialising, gossiping, lusting and magic. At last, a social network we are proud to be caught using. All the pictures and videos (yes - the guests did take part in a night of fashion Big Brother) can be seen on Vogue.com and TheFashOn.

THE PARTY BAG

THE INVITATION

TheFashOn.

THE HOT LIST

Following the launch of TheFashOn, advertising will still need to be implemented. The male market will be targeted after six-months of the website being launched to raise their awareness of the brand. Possibilities of launching a male version of TheFashOn are open as the combination of fashion, socialising and reading on one website may appeal to the male market.

An article in Style Magazine men’s issue in March 2012 titled ‘How The Other Half Shops’ about ‘what the girls have been going mad over for 6 months - TheFashOn.com’ will inform them about TheFashOn.com and attract a new attention to the website.

Products from TheFashOn could feature on ‘The Hot List’ features in Magazines. An example has been created for the special edition leather Notebook for Mothers Day.

TheFashOn.

MENS STYLE MAGAZINE

TheFashOn.

SELFRIDGES

Advertising in the luxury department store, Seldfridges, will help gain public attention in a real life forum as opposed to all promotion being implemented online or in publications.

The promotion using Selfridges as a platform will include the website address ‘www.TheFashOn.com’ being projected at the entrance of the store, as a type of intriguing ‘Guerilla Marketing’.

Inside the store, leaflets with QR code on will be handed out to desired target market. People handing out flyers will be asked to approach women who looke well-dressed, interested in fashion, successful and in touch with modern technology.

TheFashOn.

THE APP

An App for Apple will be released prior to the launch of the website with a countdown feature so users are informed when the website is launched.

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E N I L N O N O I T O M O R P

TheFashOn.

SOCIAL MEDIA PLATFORMS

TheFashOn Facebook page will be created in August to promote the website in an established global social network to as many people possible before it is launched. The page will attract Facebook users to ‘Like’ TheFashOn and this will invite more users to ‘Like’ the page. The page will be regularly updated with news updates, photograph uploads, video uploads and promotion to draw online traffic to the website.

A Twitter account is an effective method of staying in contact with the target market by keeping them informed with what is happening on TheFashOn with daily ‘Tweets’.

TheFashOn.

IN-HOUSE ONLINE PROMOTION

TheFashOn fashion advisor, ‘TheStylist’, ‘The Anonymous Fashion Voice’ provides readers fashion industry gossip and news before it hits the mainstream. ‘TheStylist’ will be an unknown person, thereby allowing the reader to create their own conception of her/him. ‘TheStylist Statements’ will be exclusive and sometimes illusive to maintain the magical surprising element of high fashion. The statements will help keep FashOnista’s visiting TheFashOn as they will be drawn in by TheStylists exciting, addictive Statements.

TheStylist will be found on TheFashOnista and TheStylist Statements will be posted on TheFashOnista page.

‘Style Notes’ is a glamorous Newsletter and will be emailed to FashOnista’s regarding website updates, new products, fashion news, flash sales, website features and any other important news about TheFashOn.

TheFashOn.

VOGUE.COM

TheFashOn 14 September 2011 115 Comments

TOMORROW night at 8pm has been in our fashion diaries for weeks now.

Brand new exclusive luxury fashion website with a stylish social network and online magazine will be launched.

Visit Vogue.com on Friday to see photographs from the launch party.

VISIT: www.TheFashOn.com

Glossy Fashion Magazine, Vogue, will be an important advertising platform for TheFashOn as it provides access to TheFashOn target market.

Vogue.com will help create links to the website and direct more traffic which will increase the websites SEO. TheFashOn will feature on Vogue.com before and after the launch event. The existence of TheFashOn on Vogue.com will be published in the ‘What’s on Vogue.com’ feature in Vogue Magazine.

TheFashOn.

TheFashOn.

PRODUCT SELECTION Products retailing on TheFashOn will be specific to certain celebratory dates in the Calendar. Here are some ideas for what amd when to retail. This will encourage impulse purchases from customers.

Launch 15 September Party Dress

LFW 16-20 September Runway Pieces

Halloween 31 October Alexander McQueen Skull Scarf New Edn

Vogue Fashion Night In 2 November Exclusive Interview

Guy Fawkes Night 5 November Cashmere Rug

Remembereance Day 13 November Butler & Wilson Poppy Ring

Thanksgiving 24 November Henry Holland Jumper

Advent 1st-24 December Fashion Advent Calendar

Christmas Eve 25 December Pretty Polly Sparkly Tights

Christmas Day 25 December New Year Event Ticket

Boxing Day 26 December Gloves

New Years Eve 31 December Vivienne Westwood Cushion

New Years Day 1 January Fashion Book

Chinese New Year 23 January Decorative Dragon Head Piece

Robert Burns Night 25 January Pringle Tartan Dress

Valentines Day 14 February Lulu Guiness Heart CLutch Bag

TheFashOn.

Shrove Tuesday 21 February Deluxe Syrup

St Patricks Day 1 March Green Skirt

Mothering Sunday 17 March Special Edn Perfume

April Fools Day 1 April Fool Shoes

Good Friday 6 April Gold Bunny Ring

Easter Sunday 8 April Fashion Easter Egg

Coachella Festival 13-15 April New Raybans

Queens Birthday 21 April Phillip Treacy Hat

Royal Wedding Anniversary 29 April Wills & Kate Tea Towel

Queen Diamond Jubilee 5 June Diamond Brooch

Fathers Day 27 June Giles Handkerchief

London Olympics 27 July - 12 August Stella McCartney for Adidas Sportswear

TheFashOn is 1 15 September 1 penny, 1 pound, 100 pounds, 1000 pounds products Happy Birthday TheFashOn video from designers, celebrities and FashOnista’s

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H C N U A L

TheFashOn.

WEBSITE LAUNCH

M P 8 @ BER

H C N U LA

M E T P E S 5 1 E N I L N O

The official launch of the website and launch event coincide on Thursday 15th September 2011 from 8pm onwards. London Fashion Week begins on 16th September so TheFashOn can launch when the fashion press are in town and exist during London Fashion Week.

The launch of the website will be like an event for the consumer, live video footage will give an exclusive impact. Products will be avalable to purchase.

TheFashOn.

LAUNCH EVENT

The official launch event for the website is Thursday 15th September 2011 8pm-10pm. A launch event will be hosted in The Gallery, at Sketch, 9 Conduit Street Mayfair.

Canapes and drinks will be served to the guests. The promotional video will play on the screens. Ipads will be attatched to podiums with the website uploaded. Guests will receive a ‘VIP FashOnista Card’ with a QR code on.

This card can be swiped by the iPad, which directs the guest to a page on the website where they can accept to be a FashOnista (all relevant details will be pre-uploaded to save the guests time). The guest can then become a FashOnista and start making ‘FashOn Statements’ for those users at home to see.

Video footage from the event will be streamed live on the website.

Photographs will be upload after.

LAUNC H EVEN T 15 SE PTEMB ER

@ 8PM

TheFashOn.

VIP FashOnista

Before the website goes live, the URL address will direct the customer to a homepage which offers the chance to become a ‘VIP FashOnista’. VIP FashOnista’s can view the website before anyone the official launch. This will benefit TheFashOn by providing a selection of customers to test the website and report and faults, as well as extra promotion of the website to friends.

Once live, customers can become ‘FashOnistas’.

TheFashOn.

GUEST LIST Daphne Guiness Style Icon

Sonia Rykiel Fashion Designer

Lily Donaldson Model

Olivia Palermo Style Icon & Socialite

Pixie Lott Popstar

Lou Dillon French Model & Actress

Emma Watson Actress, Model & Style Icon

Lara Bohinc Lara Bohinc Jewellery

Marina Diamandis Singer

Ellie Goulding Singer & Songwriter

Lauren Santo Domingo American Vogue Contributing Editor

Phoebe Philo Fashion Designer

Katie Grand Editer-In-Chief Love Magazine

Alice Temperley Fashion Designer

Sheherazade Goldsmith Environmentalist, Author & Socialite

Plum Sykes Fashion Writer & New York Socialite

Grace Woodward Creative In Fashion, Art & Retail

Emanuelle Alt Editor-In-Chief Of Vogue Paris

Natalie Hartley Senior Fashion Editor At Instyle

Rosie Huntington Whitely Model

Olivia Chantecaille Creative Director Of Chantecaille

Alexa Chung Model, TV Presenter & Socialite

Yasmin Le Bon Model

Susie Lau Blogger At Style Bubble

Kate Moss Model

Pixie Geldof Socialite

Louise Gray Fashion Designer

Kate Winslet Actress

Jo Wood Model & Entrepreneur

Jade Parfitt Model And Presenter

Shona Heath Fashion Set Designer

Roksanda Ilinic Designer

Yasmin Sewell Fashion Retail Consultant

Natalia Vodianova Model

Liberty Ross Model

Tammy Kane Designer At Christopher Kane

Twiggy Model & Icon

Charlotte Dellal Charlotte Olympia

Vanessa Paradis French Singer, Model & Actress

Livia Firth Vogue Blogger

Alannah Weston Selfridges Creative Director

Lara Stone Model

Guests to the event include: Fashion industry professionals, Magazine editors, Fashion journalists, Designers, Fashionistas and High profile bloggers.

TheFashOn.

INVITATION

The official invitation will be sent to guests in August. The invitation design is a glowing box with important details written on the box. The colours and hi-tech design reflect TheFashOn. A ‘Reserve The Date’ invitation will be sent to guests in July.

TheFashOn.

TheFashOn.

TheFashOn BAG

Guests at the launch event will receive ‘TheFashOn Bag’. This will include The Illamasqua ‘FashOnista’ cosmetics, a Manolo Blahnik signed print, their ‘FashOnista Swipe Card’ to access their FashOnista accounts and TheFashOn Look Book.

TheFashOn.

TheFashOn BOX

100 VIP FashOnista’s will be randomly selected to receive TheFashOn box to be delivered to them on the day of the launch event. This will include presents to make the website launch more luxurious. They will get a miniature bottle of Champagne, a scented candle, the Look Book, a Giles perspex bow hair accessory and some Illamasqua nail polish.

TheFashOn.

NEWS MEDIA RELEASE TheFashOn. NEWS MEDIA RELEASE LAUNCH OF EXCLUSIVE LUXURY FASHION AND SOCIAL WEBSITE TheFashOn is a new luxury fashion and social website launching on Thursday 15th September 2011 at 8pm. The website will provide a luxury online fashion experience for the consumer, combining shopping, socialising, news and fashion on one website. TheFashOn website will retail products exclusive to the website. Retail products will include the best exclusive luxury fashion, makeup, art, books, fashion event tickets and mystery products.

The social network, ‘TheFashOnista’ allows users to create accounts and socialise on TheFashOn. The online magazine; ‘TheFashOnzine’ will publish articles about featured products on the website, with read, click and buy.

TheFashOn.com target audience are females with a high income, good knowledge of fashion and the fashion industry, on the lookout for a new social networking arena to become obsessed with. The accessibility of the website makes it possible for the consumer to access TheFashOn from any place, any time using a computer, laptop, smart phone or iPad. Product prices are at the high end of the market. Product quantity will be according to the exclusivity of the item and shoppers can view how many remain for purchase. Products will coincide seasons, events like Fashion Week and festive celebrations such as Christmas and Valentine’s Day. TheFashOn will become the consumers one stop online fashion shopping and socialising destination.

A launch event will be hosted in The Gallery Restaurant, at Sketch Conduit Street, London. Guests will include fashion industry professionals, magazine editors, fashion journalists, celebrities associated with the fashion industry and high profile bloggers. The launch event will coincide with the launch of the website; the event will be streamed live on TheFashOn. Vogue Magazine will be covering the event in the October 2011 issue and on Vogue.com.

Launching on Thursday 15th September 2011 online and as an iPhone Application, www.TheFashOn.com will innovate and transform the online fashion experience. ~ ENDS ~ For more information, please contact Flora Firth on pr@thefashon.com or +44 (0) 790 049 3017

TWITTER FACEBOOK

A news media release will be written and sent out digitally to magazine editors, fashion journalists and high profile bloggers. The news media release will include links to TheFashOn website, TheFashOn social media platforms Twitter and Facebook and the Vogue.com article. Contact details will also be included. All words highlighted in blue provide online links.

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PRESS PACK

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A Press Pack will be sent out to magazine editors and fashion journalists. The Press Pack will include an introduction to TheFashOn brand and identity, a Press Release and information about the official launch event and guest list.

TheFashOn.

TheFashOn. PRESS PACK INTRODUCTION

TheFashOn ‘The Online Fashion Destination’ An interactive luxury fashion website.

Shop for beautiful fashion and art on ‘TheShop’, ‘Exclusive Fashion Luxuries’ for elite pieces only available on TheFashOn. Socialise with the fashion industry on ‘TheFashOnista’, ‘Fashions Social Network’. Be inspired by members known as ‘FashOnista’s’ and ‘TheFashOn Houses’ profiles of luxury fashion brands. Read ‘FashOn Statements’ and the best fashion news. Follow ‘TheStylist’, ‘The Anonymous Voice In Fashion’ for style advice and fashion scandal first.

Read the online glossy fashio magazine ‘TheFashOnzine’ for some ‘Stylish Reading’. Released weekly, filled with products featuring on TheFashOn, read, click and buy.

Recieve ‘FashOnista Style Notes’, ‘The Glamourous Newsletter’ by email or text message.

Shop, socialise, read, inspire and become a part of online fashion now. ‘Make An Entrance’ on TheFashOn.com, ‘The Online Fashion Destination’.

TheFashOn.

TheFashOn. PRESS PACK PRESS RELEASE LAUNCH OF EXCLUSIVE LUXURY FASHION AND SOCIAL WEBSITE TheFashOn is a new luxury fashion and social website launching on Thursday 15th September 2011 at 8pm. The website will provide a luxury online fashion experience for the consumer, combining shopping, socialising, news and fashion on one website. TheFashOn website will retail products exclusive to the website. Retail products will include the best exclusive luxury fashion, makeup, art, books, fashion event tickets and mystery products.

The social network, ‘TheFashOnista’ allows users to create accounts and socialise on TheFashOn. The online magazine; ‘TheFashOnzine’ will publish articles about featured products on the website, with read, click and buy.

TheFashOn target audience are females with a high income, good knowledge of fashion and the fashion industry, on the lookout for a new social networking arena to become obsessed with. The accessibility of the website makes it possible for the consumer to access TheFashOn from any place, any time using a computer, laptop, smart phone or iPad. Product prices are at the high end of the market. Product quantity will be according to the exclusivity of the item and shoppers can view how many remain for purchase. Products will coincide seasons, events like Fashion Week and festive celebrations such as Christmas and Valentine’s Day. TheFashOn.com will become the consumers one stop online fashion shopping and socialising destination.

A launch event will be hosted in The Gallery Restaurant, at Sketch Conduit Street, London. Guests will include fashion industry professionals, magazine editors, fashion journalists, celebrities associated with the fashion industry and high profile bloggers. The launch event will coincide with the launch of the website; the event will be streamed live on TheFashOn. Vogue Magazine will be covering the event in the October 2011 issue and on Vogue.com.

Launching on Thursday 15th September 2011 online and as an iPhone Application, www.TheFashOn.com will innovate and transform the online fashion experience. ~ ENDS ~ For more information, please contact Flora Firth on pr@thefashon.com or +44 (0) 790 049 3017

TheFashOn.

TheFashOn. PRESS PACK THE GUEST LIST Daphne Guiness Style Icon

Sonia Rykiel Fashion Designer

Lily Donaldson Model

Olivia Palermo Style Icon & Socialite

Pixie Lott Popstar

Lou Dillon French Model & Actress

Emma Watson Actress, Model & Style Icon

Lara Bohinc Lara Bohinc Jewellery

Marina Diamandis Singer

Ellie Goulding Singer & Songwriter

Lauren Santo Domingo American Vogue Contributing Editor

Phoebe Philo Fashion Designer

Katie Grand Editer-In-Chief Love Magazine

Alice Temperley Fashion Designer

Sheherazade Goldsmith Environmentalist, Author & Socialite

Plum Sykes Fashion Writer & New York Socialite

Grace Woodward Creative In Fashion, Art & Retail

Emanuelle Alt Editor-In-Chief Of Vogue Paris

Natalie Hartley Senior Fashion Editor At Instyle Magazine

Rosie Huntington Whitely Model

Olivia Chantecaille Creative Director Of Chantecaille

Alexa Chung Model, TV Presenter & Socialite

Yasmin Le Bon Model

Susie Lau Blogger At Style Bubble

Kate Moss Model

Pixie Geldof Socialite

Louise Gray Fashion Designer

Kate Winslet Actress

Jo Wood Model & Entrepreneur

Jade Parfitt Model And Presenter

Shona Heath Fashion Set Designer

Roksanda Ilinic Designer

Yasmin Sewell Fashion Retail Consultant

Natalia Vodianova Model

Liberty Ross Model

Tammy Kane Designer At Christopher Kane

Twiggy Model & Icon

Charlotte Dellal Charlotte Olympia

Vanessa Paradis French Singer, Model & Actress

Livia Firth Vogue Blogger

Alannah Weston Selfridges Creative Director

Lara Stone Model

TheFashOn.

TheFashOn. PRESS PACK THE EVENT VENUE

A launch event will be held on the same night as the official website launch. The venue will be Sketch, 9 Conduit Street, London hosted in The Gallery. Sketch will provide reception drinks and CanapĂŠs.

This venue is cool, interactive, memorable and high impact which will have a lasting effect on the guests as well as the website consumer.

200 guests including fashion industry professionals, magazine editors, fashion journalists, fashion designers, high profile bloggers and celebrities will be invited. The promotional video, Look Books, retail products and iPads with TheFashOn open for interaction will be available.

The launch will be filmed and streamed live on the website for viewers at home. Filming will be restricted to a certain area of the event to not intrude in the guests privacy. The content of the film will be guests at the event looking at the products available to purchase on the website, so the viewers watching the footage can see the products. A film will be made with the best parts of this footage with exclusive interviews to be later uploaded onto the website.

TheFashOn.

MARKETING STRATEGY DATE

ACTION

15 JULY 11

Reserve The Date Invitation sent to launch event guests.

01 AUG 11

TheFashOn Promotional Look Book published in Vogue Magazine.

01 AUG 11

Launch Event Invitations sent to Guests

01 SEPT 11

TheFashOn Magazine Advertisement published in luxury fashion magazines.

01 SEPT 11

TheFashOn existence on Vogue.com published in Vogue.

01 SEPT 11

TheFashOn iPhone is released with countdown feature.

03 SEPT 11

Social Networking Websites; Facebook and Twitter, launched

05 SEPT 11

‘Be A VIP FashOnista’ Opening page of website and recieve launch code to enter website.

06 SEPT 11

Selfridges host TheFashOn light projection show to attract attention and publicity. Leaflets handed out in store.

08 SEPT 11

Promotional Video posted across Internet to draw traffic to TheFashOn website.

12 SEPT 11

Press Pack sent out.

12 SEPT 11

News Media Release sent out.

15 SEPT 11

FashOnista’s Invited to VIP viewing of TheFashOn website. 100 VIP FashOnista’s to recieve launch night gift in TheFashOn box.

15 SEPT 11

Website goes live and launch event happens.

16 SEPT 11

Event photographs, edited video and interviews uploaded onto TheFashOn. TheStylist to write a report regarding who wore what and the evening events.

16 SEPT 11

Event report written on Vogue.com and photographs uploaded with link to TheFashOn website

01 OCT 11

Miss V event report and photographs printed in October 2011 issue of Vogue.

01 MAR 12

Target new market with promotion of TheFashOn, feature in the Men’s issue of Style Magazine

TheFashOn.

LAUNCH IMPLEMENTATION 15 SEPTEMBER 2011 TIME

ACTION

4.00pm

The Gallery is closed to public so preparations for the launch event can begin.

5.00pm

TheFashOn office set up with website designer to manage live streaming and any other computer issues.

6.00pm

Website goes live to ‘Platinum FashOnista’s’ with access codes. Any faults notified are corrected by website designer immediately.

6.30pm

Security to guard doors.

7.45pm

iPads checked they have been loaded up correctly and are wiped clean.

8.00pm

Guests start arriving. Filming of guests ‘Making An entrance’ goes live on website. Photographer get photographs of guests arriving, then to be uploaded onto website immediately.

8.00pm

‘TheStylist’ to be making ‘Fashion Statements’ throughout the evening, about guests dress, event mood, talks, interviews etc.

8.00pm

Belinni & Canapes served to guests throughout evening.

8.15pm

TheFashOn ‘Fashion Statement Pod’ filming start by inviting guests to come in and give thoughts about website.

8.30pm

Introductory talk about ‘The Future of Fashion’. Filmed and streamed on website.

8.45pm

Introduction to TheFashOn, who and what it is and what it wants to be. Talk filmed and streamed on website.

9.00pm

TheFashOn bag handed out to guests. Guests photographed with TheFashOn bag and invited into TheFashOn Pod to show viewers what is in bag.

10.00pm

Guests begin to leave.

11.00pm

Venue and office cleared.

TheFashOn.

www.TheFashOn.com

TheFashOn THE ONLINE FASHION DESTINATION